Explore every episode of the podcast Anewgo of New Home Sales

New Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. 

Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).

What you’ll learn

• Why a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI value
• INBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scale
• How to pivot from SEO traffic losses to AIO discoverability
• The builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries
• 12-week HubSpot rollout: strategy → automation → dashboards & training
• Top 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)

Chapters
00:00 Intro & who is New Home Star
01:00 Chris’s path + team scope (40-person marketing org)
04:00 Why HubSpot: one data warehouse for sales/marketing/service
06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization
11:00 Homebuilding implications: matching buyers to the right homes
14:00 SEO drop-offs & the rise of AI search (AIO)
18:30 Treat your site like a data warehouse; 3,000+ FAQs
21:30 Schema + data tagging for plans, pricing, and tours
25:30 Human-friendly front end vs machine-readable back end
26:30 New Home Star’s 12-week HubSpot implementation
27:45 The builder’s top 3 priorities for 2025–2027
34:00 Should you attend INBOUND next year?
35:30 Where to connect with Chris & New Home Star

National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders:

“Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents).

Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift.

Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting.

Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence.

Scale + signal. Backed by CoStar’s research engine and massive consumer reach, plus an open call for builder input to shape what’s next.

⏱️ Chapters
00:00 Intro
01:00 Why Rick joined Homes.com (CoStar resources + vision)
04:00 “Your listing, your lead” explained
05:00 Free listings via builder feed; when to boost
06:00 Photo, drone, and 60–90s community videos
11:00 Retargeting off-site (ESPN, CNN, Weather, etc.)
15:00 Making new construction easier to find; affordability talk
21:00 No third-party ads; cleaner consumer experience
28:00 Builder feedback: help shape Homes.com’s roadmap

🎙️ Guest: Rick Baldonado, National Director of New Construction, Homes.com
📩 Connect: rbaldonado@homes.com
 (builders will be routed to the right regional rep)

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Watch more episodes: https://anewgo.com/podcast

Listen on your favorite podcast app.

How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay.

What you’ll learn:

-The 20-60-20 bell curve (and why the middle matters most)
-The 7-part A-Environment Blueprint: Vision, Leadership, Structure, Commitment, Discipline, Communication, Relationships
-Soft-skills that drive hard results: defining reality, delegating well, and communicating clearly
-How to spot a “C” environment, and actionable steps to turn it into an “A”
-Managing up, navigating toxic pockets, and protecting your own attitude and routines

About our guest:

Farrell is the founder of The Bell Curve of Life, author of A Performer / A Environment, and a longtime Atlanta-area homebuilding leader. Learn more at TheBellCurveOfLife.com and find his book on Amazon/Audible.

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🎧 Subscribe for weekly conversations at the intersection of new-home sales, leadership, and tech.
📺 Watch more episodes: https://anewgo.com/podcast

🔗 Connect with Farrell on LinkedIn and YouTube: The Bell Curve of Life.

What actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares practical plays you can implement this week.

What you’ll learn:

• Why “people over process” sells, and how empathy + curiosity change buyer conversations
• The New Hire Blueprint: foundations even seasoned pros may be missing
• Prospecting + follow-up cadences you’ll actually stick to
• How to qualify the right buyer (and confidently say no when it’s not a fit)
• Tech that saves time and boosts conversions (CRM practice tips, video follow-ups, AI helpers)
• Building consistent, intentional habits that survive dry spells and busy weeks

Highlights:

• Entrepreneurial mindset for onsite sales success
• Secret shopping and presentation tweaks (tone, body language, flow)
• Practical tech-adoption steps: “don’t practice on customers”
• Cassy’s new book Unapologetic and upcoming Impact 88 events

Guest:
Cassy Williamson, Strategic Performance Coach, Impact 88
Connect: LinkedIn/IG | Email: cassy@sassy@impacteightyeight.com

Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts.

We dig into:

The “When Engine” and what 280M consumer profiles unlock for builders
Turning anonymous website visitors into actionable buyer insights
Why today’s home journey often stretches to ~300 days, and how to stay relevant
Migration patterns (what’s changed since the COVID era)
Affordability, qualification, and spotting the truly ready buyers
The surprisingly powerful “dog shower” insight 🐶
Moving from “spend more ads” to spend smarter with attribution that tells the full story

Whether you’re marketing a first-time buyer community or 55+, you’ll hear practical ways to align product, messaging, and channels to the people most likely to buy.

Listen, learn, and bring data to every decision.

Don’t miss the free Plan to Win: 2025 Home Builder Strategy Summit on September 11—register here

Hashtags: #NewHomeSales #Homebuilding #PropTech #AudienceTown #Anewgo #HomebuilderMarketing #SalesEnablement #RealEstateData

Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without the headache.

In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator.

Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders.

✅ Why bots may soon know your buyers better than they know themselves
✅ How to future-proof your website for both machines and humans
✅ The new role of emotional intelligence in a bot-first world
✅ The rising value of interactive content and structured data
✅ What leaders must do today to win the talent, trust, and tech race of tomorrow

Whether you're in marketing, sales, or leadership, this is your wake-up call: the AI-powered buyer journey is already here.

Your website might be costing you more than you think. In this powerful session from the Jeff Shore Sales & Marketing Summit, Beth Byrd, VP of Sales at Anewgo, breaks down the top five website pain points for homebuilders, including two critical issues most builders don’t even know are holding them back.

From outdated CMS platforms to AI-invisible content and disconnected data, Beth lays out the case for why builders need interactive, AI-ready websites to attract, engage, and convert today’s homebuyers. You'll see live demos, real examples, and even a sneak peek at Anewgo’s upcoming AI assistant in action.

✅ Learn:

Why your CMS is killing your marketing momentum

How buyers expect to shop (and why builders fall short)

What “AI-ready” really means for your website

Why iFrames are making your content invisible

How to finally connect the dots between traffic and conversions

🔗 Explore more at https://anewgo.com/websites

We’re live from the floor of the Jeff Shore Sales & Marketing Summit in Denver, where we’re catching up with some of the brightest minds in new home sales and marketing. From seasoned pros like Gary Hendrickson to rising stars like Abby Adams, this episode captures real-time insights on buyer confidence, market momentum, and how builders are leaning into tech to build trust and close deals.

You’ll hear perspectives from:
🏡 Realtors, marketers, and tech leaders
📈 What's working (and what’s not) in today’s shifting market
🧠 The psychology of momentum and building buyer confidence
🎉 Plus: A recap of the now-legendary 80s After-Hours party at the Museum of Illusions!

Whether you’re navigating uncertainty or looking for creative ways to keep deals moving, this episode is packed with fresh energy and tactical takeaways.

This episode was created by AI, pulling together top insights from articles, research, and expert notes to explore how the web is evolving in the age of artificial intelligence. As search engines prioritize context and conversation over keywords, your digital strategy needs a major upgrade. We dive into how to earn AI citations, boost EEAT, and structure your site for clarity, speed, and trust. Plus, we look at the rise of AI agents on websites and how they’re changing the game for user experience. This is your AI-curated roadmap for standing out in a world where machines are the new gatekeepers.

How do you create a website that feels like a model home experience—online? In this episode, Andrew Poon sits down with the dream team from Garman Homes—Alaina Money-Garman (Founder), Jake Kaplan (CFO), and Renee Carlson (VP of Marketing)—to unpack the strategy, collaboration, and bold vision behind their brand-new, first-of-its-kind website, powered by Anewgo.

From curated home packages and storytelling to full interactive renderings, they share how they’re transforming home shopping into a personalized, confidence-building journey. You’ll hear how they leaned into transparency, buyer empowerment, and emotional connection—creating not just a website, but a platform for life’s biggest milestone.

Plus, find out how Garman’s bold ideas pushed Anewgo to innovate its first-ever builder website—and how this project is already influencing the future of digital home sales experiences.

The future of homebuying is here — and it’s intelligent. In this dynamic session, Anewgo CEO John Lee breaks down how artificial intelligence is revolutionizing the new home sales journey. From bots that search, to assistants that guide, and agents that act on behalf of buyers, discover what’s coming next and how builders can stay ahead.

Whether you're just exploring AI or already experimenting with smart tools, you’ll walk away with practical insights on:

The evolution of AI from static SEO to dynamic conversations

How AI assistants and agents are transforming customer journeys

What builders need to do now to stay discoverable — and competitive

Why AI will reshape marketing funnels, online sales, and buyer expectations

📍 Get ready to walk the yellow brick road to the AI Emerald City. It’s not just about technology — it’s about transforming the homebuying experience for good.

👉 Watch the full webinar with slides now at anewgo.com/show147

What if building homes could be faster, smarter, and more energy-efficient—without sacrificing quality or customization? In this episode of Anewgo of New Home Sales, we sit down with John Harding, Senior Manager of Offsite Solutions at CertainTeed, to explore One Precision Assemblies (OPA), a panelized construction system designed to streamline building timelines while boosting performance.

John breaks down how OPA differs from traditional stick-built and modular construction, the ideal builder profile for this innovative approach, and how his team is tackling labor shortages, energy codes, and rising buyer expectations. Whether you’re a builder looking to scale, or just curious about the future of construction tech—this one’s for you. 🔗 Learn more: https://www.certainteed.com/opa

How are onsite sales pros closing faster and impressing buyers with every tap? Amanda Houston and Graeme Robertson of Riverside Homebuilders share how the Anewgo Sales Center has transformed their sales offices—from streamlining presentations to creating unforgettable buyer experiences.

Tune in to hear:

• What today’s buyers expect before they ever meet you
• How interactive kiosks create “wow” moments (and fewer objections)
• Real-world stories of faster follow-ups and more confident closings
• Why even “elder millennials” find it easy to use!

Social media isn’t just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan, President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition), to dive into what’s working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok, and even Pinterest. 

We cover:

✅ Why content is more important than ever in the AI search era

✅ How to repurpose one piece of content into multiple channels

✅ Video strategies that don’t require huge budgets

✅ The role of trending audio and vertical video on LinkedIn & Instagram

✅ Smart ad vs. organic post strategies for builders

✅ What builders are STILL getting wrong on social media

Plus, Carol shares actionable tips you can start using today to boost engagement, build credibility, and ultimately sell more homes.

🔗 Learn more about Carol’s work: DenimMarketing.com 📚 Grab Carol’s latest book: Social Media Marketing for Your Business (2nd Edition) on Amazon

Is your design studio doing more than just making homes look pretty? In this episode, we're joined by Jane Meagher—President of Success Strategies and Founder of the National Design Institute—to talk about how builders can unlock the full business potential of design.

Jane shares the top trends shaping buyer preferences in 2025 (goodbye white-on-white!), why design collections are becoming a must-have, and how technology can streamline the selection process without losing the human touch.

We also explore how builders can reduce SKUs, increase margins, and use design as a powerful differentiator—even in a budget-conscious market. Whether you’re a builder, marketer, or design pro, this episode is packed with strategic insight on how to create more value, faster decisions, and happier homeowners.

Watch now and learn how to think like a consumer, act like a retailer, and sell like a pro.

Tired of static maps and generic listings? In this episode, Anya Chrisanthon chats with Helena Jaramillo, co-founder of Pam Pam, an AI-powered mapmaker that’s turning heads in the real estate and homebuilding world. Helena shares how this beautifully designed, easy-to-use tool lets professionals create personalized, interactive maps—from listing overviews to lifestyle-driven amenity guides—with zero coding required.

You'll learn how homebuilders and realtors are using Pam Pam to:
✅ Showcase homes by location
✅ Automatically generate amenity maps with AI
✅ Embed custom maps on websites and social media
✅ Chat with a map using their new AI assistant, Atlas

If you're looking for a smarter way to connect buyers to neighborhoods (and boost engagement), this episode is your map to the future.

In this episode, Kerry Mulcrone joins Anya to share timeless strategies for building buyer confidence, listening with intention, and guiding a sales conversation without sounding scripted. A celebrated coach and SAM Award winner, Kerry brings wisdom from the trenches—plus a surprising take on how AI can make follow-up more personal. Whether you're managing a team or selling on site, this episode is full of real talk and ready-to-use tips.

In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Patrick Murphy, founder of Maket AI, to explore how AI is transforming the world of architectural design and residential construction. Discover how builders, developers, and even homeowners are using generative AI to instantly create, edit, and visualize floorplans—cutting weeks from traditional workflows.

We dive into:

Market AI’s origin story and explosive growth to 800K+ users

How builders like Mattamy Homes and Japan’s Lib Work are streamlining design with AI

The vision of an "architectural brain" with agents for zoning, rendering, furniture, and beyond

What AI can (and can’t yet) do better than humans

The future of homebuilding in an agent-powered, voice-enabled, and visually immersive world

If you're a builder preparing for the next wave of innovation—or just curious how AI is reshaping design—this is a must-listen. 

Learn more about Market AI: https://www.marketai.com 

Connect with Patrick: LinkedIn 🎧 Subscribe to the podcast: Anewgo of New Home Sales

In this episode of Anewgo of New Home Sales, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares how she bridges marketing and sales to deliver a seamless homebuying experience. From managing 400+ homes a year to leveraging Anewgo's interactive tools and real-time insights, Felicia reveals how data, follow-up, and smart tech empower her to close deals—often entirely remotely. Whether you're a builder, marketer, or OSC, this episode is packed with actionable takeaways to help you connect with buyers faster and smarter.

🔍 Episode Highlights:

In this episode, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares her unique journey from marketing to sales and how she leverages technology to streamline the buyer journey and support her team. Topics include:

• Felicia’s career path and the creation of the OSC role at Viera Builders
• A typical day in the life of an OSC and why follow-up is everything
• How she uses Lasso CRM and Anewgo Insights together for smarter lead tracking
• How Anewgo Marketing App (My Home App) helps buyers visualize homes remotely—down to elevations, flex options, and kitchen finishes
• Real-time integration with pricing, inventory, and design options through Anewgo Data Integration
• How Interactive Design Tools empower both buyers and sales teams across multiple touchpoints (website, sales centers, and design studio)
• Creating monthly insight reports to guide sales, marketing, and design decisions
• Buyer behavior trends (spoiler: color is making a comeback!) and how data can drive smarter spec home design

In this power-packed episode, Anya Chrisanthon reconnects with industry legend and K. Hovnanian Area President Chris Hartley to reflect on their journeys, growth, and what it really takes to thrive in homebuilding today. From embracing cutting-edge tech to leading with empathy, Chris shares 21+ years of wisdom—including the one mindset shift that can change your entire career.

Topics include:

• How Chris climbed from sales rep to Area President
• Why the "Heart and Hustle" mindset still wins
• Lessons from leading during downturns and tech disruption
• How AI and automation will shape the future of sales
• The difference between “selling a house” and “creating a home”
• Tips for adoption of new tech tools across your sales team
• The evolving definition of success in homebuilding

🔥 Whether you're an industry vet or just getting started, this episode will reignite your passion and challenge how you think about growth, leadership, and legacy in new home sales.

📲 Want to connect with Chris? Text him directly at 913-982-6589 (please don’t spam!)
🔗 Full replay IBS sessions available now—HERE

Melissa Cervin, VP of Marketing at Lombardo Homes, shares how her team uses Anewgo’s visualization tools and Insights platform to create a more confident, streamlined homebuying experience. From customizing homes online to shortening sales cycles and driving smarter marketing decisions with data, Melissa reveals how Lombardo is setting a new standard in customer experience—and what’s next for tech in homebuilding.

In this episode, returning guest Myers Barnes joins Anya Chrisanthon and John Lee to discuss current market challenges in home building, selling strategies during uncertain times, and how AI is transforming the new home sales journey. After a two-year hiatus studying artificial intelligence, Myers shares his perspective on why builders should embrace AI technology now rather than wait, and how it will reshape the roles of online sales counselors and onsite salespeople

In this episode of Anewgo of New Home Sales, Lindsay Haltom, Director of Sales & Marketing at Homes by Taber, shares how integrating sales and marketing drives success. We dive into market trends, the shift in inventory vs. to-be-built homes, leveraging data for smart decision-making, and the role of technology in enhancing the customer experience. Plus, Lindsay reveals how Homes by Taber creates "wow moments" for buyers and why a customer-first approach is the future of home sales.

Tune in for insights on how homebuilders can innovate, adapt, and sell more homes!

Missed our sessions at IBS? Join Anewgo’s CEO, John Lee, and Chief Communications Officer, Anya Chrisanthon, for an exclusive webinar that combines their groundbreaking presentations into one powerful session.

From real-world AI applications that boost efficiency and profit to the transformative impact of AI-driven home shopping, we’ll explore how technology is reshaping builder marketing, sales, and leadership. You’ll learn how to:

✅ Adapt marketing and sales strategies for AI-driven homebuyers
✅ Create digital experiences that engage both bots and humans
✅ Elevate your sales role by providing what AI can’t—human insight, emotion, and trust

AI isn’t the future—it’s here. Don’t miss this opportunity to gain the insights you need to stay ahead of the curve.

In this episode of 'Anewgo of New Home Sales,' host Anya Chrisanthon sits down with Kody Smith, President and Co-founder of NoviHome. They discuss how NoviHome's digital platform is transforming the home buying journey from first contact to post-purchase. Kody shares insights on improving buyer registration, maintaining engagement throughout the building process, and reducing unscheduled site visits through better communication. Learn how technology is addressing longstanding pain points in the new home sales process and creating better experiences for both buyers and builders.

Ryan Taft, founder of Impact 88, shares his vision for transforming new home sales through authentic human connection. Learn why focusing on relationships rather than rigid sales processes is crucial in an AI-driven world, and how smaller builders can create exceptional customer experiences that technology can't replicate. Ryan also reveals the personal story behind Impact 88 and discusses the critical gaps in today's sales training landscape.

Here are all the mentioned events and sessions from the podcast:

1. Sales Central

• Mentioned by multiple speakers as a key networking hub
• Features free food and drinks
• Primary gathering spot for industry professionals

1. The Sales Rally

• Features Kimberly Mackey, Keith McKinney, Anya Chrisanthon, John Palumbo and Cori Charles as speakers this year

1. The Nationals

• Annual awards ceremony
• Recommended even for those not nominated
• Evening formal event

1. "Winner Tech's All" Session

• Presented by Laura Hanson, Beth Byrd, Anna Howell, Cori Masters and Terrell Turner 
• Topic: Tech-driven solutions for online sales and marketing
• Features previous Nationals award winners (silver and gold)

1. First-Time Attendee Orientation Session

• Recommended for IBS newcomers

1. Young Professionals (YP) Party

• Wednesday night
• For attendees under age 45

1. "Become a Serial Killer Closer" Session

• Presented by John Palumbo

1. "VIP Realtor Program in a Post-NAR Settlement World" Session

• Wednesday at 8:30 AM
• Presented by Kimberly Mackey, Leah Fellows, and Naomi Wright

1. NAHB Committee Meetings

• Held Sunday and Monday before the show
• Open to anyone interested in getting involved

1. Anewgo/New Home Star/Call Rail/Nter Now/Builder Signal Combined Booth W2966

• Located on the exhibit floor
• Book your demo with Anewgo here

1. AI in Home Building Session

• Presented by John Lee and Eric Coffield
• Focus on AI transformation in business and customer experience

1. Builders Bookstore

• Features industry publications and resources

Remember to check the IBS app for exact times, locations, and any potential schedule changes.

Join Anya Chrisanthon as she sits down with strategic marketing advisor Mitchell Metz to explore the revolutionary changes happening in home building marketing. Discover insights on:

• AI's impact on sales and marketing
• The power of personalization
• Building a strong personal brand
• Navigating technological disruption
• Crisis communication strategies

Key Takeaways:

• How technology is reshaping the home buying experience
• The evolving role of sales and marketing professionals
• Strategies for leveraging AI and data
• Creating meaningful customer connections

Perfect for home builders, marketers, and tech enthusiasts looking to stay ahead of the curve.

Mitchell Metz: Marketing Strategist & Home Building Marketing Expert

Mitchell empowers home builders and custom home businesses with strategic marketing approaches rooted in technological innovation and personalization. With a background in web design and digital marketing, he specializes in helping small businesses navigate the rapidly evolving landscape of AI, digital transformation, and customer-centric marketing.

His mission is to help home builders and small businesses leverage AI, data, and strategic marketing to create more meaningful customer connections and sustainable growth.

Connect with Mitchell on LinkedIn or visit mitchellmetz.com.

Discover how Anewgo's new Sales Center App bridges the gap between online and in-person home shopping experiences. Join Anya Chrisanthon, John Lee, and Beth Byrd as they discuss this intuitive platform that streamlines presentations, automates updates, and enhances the buyer journey - available now with your first community free.

Key Features:

• Seamless Online-to-Offline Experience
• Interactive Site Plans & Virtual Tours
• Real-time Pricing & Customization Tools
• Instant Custom PDF Brochures
• Self-guided Tour Capability
• Comprehensive Analytics Dashboard

Benefits:

• For Sales Teams: Streamlined presentations, lead tracking, and personalized follow-up
• For Marketing: Easy content updates and brand consistency
• For Builders: Higher engagement, better lead conversion, detailed buyer insights
• For Buyers: Intuitive interface, personalized experience, self-guided exploration

Get Started:

• No special hardware required - works on any screen
• First community free
• Simple setup, no coding needed
• Full training and support included

Contact Beth Byrd (beth@anewgo.com) to transform your sales center experience today.

ON3 CEO Paul Cardis shares how their mobile-first platform uses AI to improve construction training, reduce errors, and bridge language barriers - helping builders save time and money through smart video training solutions.

Paul has over 30 years of experience leading technology companies. His former company, Avid Ratings, served more than 2,500 companies throughout North America and was named a Top 50 Most Influential Technology Company in 2014 and 2015.Paul successfully sold a majority of his stake in Avid Ratings to former Microsoft executives and venture capital in 2019. After a short hiatus from entrepreneurship, Paul invested in other game-changing startups, provided consulting, and invested in/co-founded an AI-driven, mobile application to support frontline construction workers. The resulting company, ON3.ai, was named the 2022 Most Innovative Startup by the National Association of Home Builders, received a Housing Innovation Alliance 2023 Pitchfest Award for Data and Technology, and was honored with a 2023 Brilliance Award from Techome Magazine.

Paul attended Harvard University for Business Analytics and is ABD (all but dissertation)-Ph.D. in educational psychology from the University of Wisconsin-Madison. Before entrepreneurship, Paul taught secondary education and served as a research/teaching assistant, developing the passion for education and analytics he applies today at On3.

In his free time, Paul enjoys the outdoors, hiking, fly fishing, boating, and traveling to beautiful places around the world.

Join us as Amy Druhot, VP of Sales at Eastwood Homes, shares her remarkable journey from high school dropout and house cleaner to industry leadership. Learn how she transformed perceived weaknesses into strengths, discovered the power of authenticity in sales, and why she believes in 'braving it' rather than 'faking it.' Amy discusses her new book 'Just Brave It' and offers invaluable insights on building confidence, understanding your 'why,' and succeeding in new home sales regardless of your background.

Amy Druhot serves as Vice President of Sales for Eastwood Homes in Richmond, where she leads with authenticity and a passion for developing high-performing sales teams. With over two decades in the new home industry, Amy's unconventional path – from high school dropout to corporate leadership – has shaped her unique approach to sales management and team development.

Starting as a warranty administrator and navigating through various roles including house cleaning during the recession, Amy's resilience and determination led her to pioneering innovative sales strategies that consistently deliver results. Her leadership philosophy centers on identifying and nurturing talent based on cultural fit and drive rather than traditional credentials.

Amy is the author of "Just Brave It," a book that challenges conventional wisdom about success and encourages readers to embrace their authentic stories. As a mother of seven and industry leader, she frequently speaks on topics including sales leadership, personal development, and building confidence in corporate settings.

Known for her transparent leadership style and ability to transform teams, Amy advocates for creating inclusive workplace cultures where individuals can thrive regardless of their background. Her work focuses on helping others recognize their potential and "brave it" rather than "fake it" on their path to success.

Sneha Kumari, founder of Merlin AI, discusses how her company is transforming construction management with an AI-native ERP system that features seamless integrations, digital twins, and intelligent project tracking. Learn how this modern solution addresses traditional ERP pain points and helps builders optimize operations through AI-powered insights.

Sneha Kumari is the founder and CEO of Merlin AI, an innovative AI-powered ERP system for the construction industry. With over 12 years of experience in operational excellence across manufacturing, automotive, oil and gas, prefabrication, and retail sectors, she brings deep expertise in driving efficiency through technology. A Six Sigma Green Belt certified professional, Sneha has been recognized as one of the few Operations Women Leaders by McKinsey & Co. and named among the Top 50 Women to Follow in ERP by SourceDay. Her passion for lean manufacturing principles and continuous improvement led her to develop Merlin AI, which is revolutionizing how construction companies manage their operations through AI-powered insights and digital twin technology. Beyond her work with Merlin AI, Sneha is an advocate for circular economy initiatives and leveraging supply chain innovations to promote sustainability in construction.

In this episode, Anya Chrisanthon interviews Melissa Morman, Principal at Built for the Future, about the digital transformation of the home building industry. They discuss the challenges builders face, the impact of AI and the "sheconomy," sustainability trends, and innovative solutions like neobanking. Melissa shares valuable insights on viewing home building as retail, adapting to changing customer demographics, and the importance of events like the TecHome Builder and Housing Transformation Summit for industry growth.

Melissa Morman is an accomplished executive whose career has spanned multiple industries. From executive roles in Fortune 500 companies to foundational roles in start-ups, Melissa has distinguished herself through her capacity to lead in highly dynamic environments. Melissa has held a broad set of executive responsibilities--from general management, to launching new divisions, to directing global business development/sales, leading marketing/sales/account management, as well as launching new products. The one constant in her success has been her unwavering advocacy of the customer experience, both B2B and B2C. Melissa was a member of the founding executive team of the homebuilding industry’s technology

consortium, BHI/BDX. BHI/BDX was the market leader in digital customer acquisition and experience, serving over 1,300 builders building over 60% of the homes in the U.S. For 22 years, Melissa served as the CXO (Chief Experience Officer), with responsibility for revenue as well as the client experience. In her role as CXO, Melissa holistically managed the entire lifecycle of the customer experience—starting with marketing messaging, continuing through the sales process, and culminating with ongoing relationship management. Melissa also held responsibility for executive collaboration within the consortium and led the launch of several BHI/BDX products, including the vision/funding/launch of Envision, the industry’s online options product/program. Melissa is a sought-after speaker, consultant, and is an active member on several boards.

In this episode, Anewgo welcomes Beth Byrd as their new VP of Sales. Beth shares her journey from a long-time Anewgo client to joining the team, discusses the future of home building technology, and offers insights on improving customer experience in the industry. Learn about upcoming innovations at Anewgo and get a sneak peek into Beth’s plans for her new role.

Beth Byrd (beth@anewgo.com) is the Vice President of Sales at Anewgo, bringing over 25 years of diverse experience in the design and construction industry. Previously, as the Director of Sales & Marketing for Beacon Homes, Beth oversaw the sales, marketing, and design teams in Oklahoma City and Tulsa. During her ten-year tenure at Beacon, she played a pivotal role in quadrupling the company’s sales volume, implementing innovative processes, systems, and training programs alongside industry leaders.

Beth’s extensive background spans various positions in California and Oklahoma, providing her with valuable front-line experience that she leverages in her leadership roles. Her transition from a long-time Anewgo client to VP of Sales uniquely positions her to understand and address the needs of home builders in adopting new technologies and improving customer experiences.

In her current role at Anewgo, Beth is focused on helping builders navigate the evolving landscape of proptech, sharing her insights on customer journey optimization, and driving the adoption of innovative solutions in the home building industry.

When she is not working, Beth enjoys spending time with her husband and their blended family of five boys.

In this episode, Anya Chrisanthon speaks with Don Turner, National Sales Director for New Construction at Realtor.com. They discuss effective strategies for lead generation in the new home market, the importance of interactive content and transparency in listings, and how the homebuilding industry is adapting to changing buyer preferences and technological advancements. Don shares valuable insights on current market trends, the impact of AI and smart home technology, and the evolving relationship between homebuilders and realtors.

Join host Anya Chrisanthon for a mind-bending episode of Anewgo of New Home Sales. What begins as an exploration of AI in home building takes an unexpected turn, revealing a startling truth about the future of content creation. Discover how artificial intelligence is reshaping the industry and prepare to question everything you thought you knew about technology's role in real estate.

In this episode of Anewgo of New Home Sales, host Anya Chrisanthon speaks with Derek Schairer and Luke Groesbeck, co-founders of Foundation. They discuss how Foundation's buyer experience platform is improving communication and engagement in the homebuilding industry, from the initial sale through post-close ownership. Learn about new digital tools for homebuilders, the importance of seamless customer experience, and how technology can benefit both builders and buyers in today's market.

Derek Schairer brings over 15 years of expertise in the homebuilding industry, combining strategic leadership with forward-thinking vision. He began his career in sales and marketing at Lennar before transitioning into the PropTech space. At Opendoor, Derek built and scaled the company's multi-billion dollar homebuilder partnerships business, expanding its reach to hundreds of builders across 50+ markets. Driven by a passion for innovation, Derek founded Foundation to create modern software solutions that help builders sell more homes, more efficiently, to happier customers.

Luke Groesbeck has spent his career starting & growing venture-backed startups. He's helped scale products to tens of millions of users and billions of dollars in revenue as a founder, PM, and product executive at companies like Foundation, Opendoor, True Link, and Eventbrite.

In this special episode, Anya Chrisanthon sits down with Anewgo CEO John Lee and OpenHouse AI CEO Will Zhang to explore the human side of AI in the home building industry. These innovative leaders discuss their journeys into tech and home building, share insights on AI's current and future impact, and offer valuable advice for aspiring entrepreneurs. Gain a unique perspective on how AI is transforming the housing market and the visionaries driving this change.

Host Anya Chrisanthon sits down with Sean Vo, National Director of Sales at Levven Electronics, to explore cutting-edge wireless lighting control technology. Learn how this innovative solution is transforming the home building industry, offering enhanced flexibility and efficiency for builders while providing homeowners with customizable, smart lighting options. Discover the potential of this technology to streamline construction, reduce costs, and improve the home living experience.

Making homes more affordable to build, purchase, and operate is the purpose everyone shares at Levven. They are all passionate about understanding, designing and manufacturing the products needed to help builders and trades reduce time, materials and costs to build and purchase the home while increasing the value everyone receives.

Making the essential need of shelter affordable to more people while reducing the environmental footprint of the home for the lifetime of the structure is a meaningful way to make a difference in the world.

Anya Chrisanthon and John Lee of Anewgo host Timothy Cocaro, founder and CEO of CaniBuild, to explore the evolving landscape of homebuilding. This episode examines how AI and advanced technology are improving construction processes, enhancing buyer experiences, and helping builders scale their operations. The discussion covers innovative solutions to industry challenges, the future of online home purchasing, and the urgent need for technological adoption in construction. Listeners will gain insights into how embracing these advancements can shape the future of homebuilding.

Tim Cocaro is the founder and CEO of CaniBuild, a technology company that provides innovative site planning software for the construction industry. With a background in both construction and computer science, Tim has been in the construction industry for his entire career, starting as a builder. He founded CaniBuild, developing the application to streamline the process of determining if a house, shed, garage, or pool can be built on a particular parcel of land. Tim is originally from Australia, where CaniBuild was first established, but the company has since expanded to serve markets in Australia, New Zealand, the United States, and parts of Canada. Under Tim's leadership, CaniBuild has grown rapidly, now employing over 130 people and processing over 30,000 property lookups daily.

In this episode, host Anya Chrisanthon interviews Edwin Williams, founder and CEO of ZenHammer. Edwin shares his journey from mechanical engineering student to software entrepreneur, driven by a desire to solve communication problems in the construction industry. He discusses the development of ZenHammer, a project management and communication platform for contractors, and highlights the importance of industry involvement through organizations like NAHB. Edwin also offers insights on entrepreneurship, software development challenges, and the value of networking in the homebuilding industry.

Edwin Williams is an innovative entrepreneur and software developer based in Johnson City, Tennessee. With a background in mechanical engineering, Edwin pivoted to the tech and construction industries, driven by a desire to solve real-world problems. He is the founder and CEO of ZenHammer, a project management and communication platform for the construction industry that he is developing. Prior to ZenHammer, Edwin founded PERSERBID in 2014, which aimed to connect homeowners with contractors. His entrepreneurial spirit extends beyond his own ventures; since 2017, he has been a co-founder of Startup Tri-Cities, an organization that nurtures tech ideas and connects innovators with the local business community. Edwin is also actively involved with the National Association of Home Builders (NAHB), serving on various committees and participating in leadership programs. His journey from engineering student to tech entrepreneur showcases his adaptability, problem-solving skills, and commitment to improving the construction industry through innovative solutions.

David Hagan of Sales Uncomplicated discusses how homebuilders can differentiate themselves through superior customer experience. He shares insights on the importance of transparency in online marketing, meeting customers where they are, and his unique "customer experience equation." David emphasizes the value of showing everything to potential buyers and avoiding putting products "under glass" in the digital age of home sales.

David Hagan brings a wealth of experience to sales training. David has recruited, trained, and coached sales teams in the new home industry since 2012. He has been working with companies of all sizes, from small, private home builders to large, publicly-traded, national home-building companies.

Most recently, he led the sales training expert for the largest private home-building company in Atlanta. He was responsible for training and coaching a team of more than forty salespeople. The company has consistently been ranked among the top-five home builders in Atlanta.

David has also been actively involved in sales leadership, community and product development, land acquisition, marketing, online sales engagement, and many other aspects of home building. His experience of actively setting and exceeding sales goals while producing results makes him unique among sales training leaders.

David learned how to speak to large audiences in inspiring, positive, and impactful ways. Prior to entering the new home sales industry, he spent almost fifteen years pastoring a church near Savannah, GA. During his tenure, the church experienced unprecedented growth.

He not only developed his skills for training, teaching, and public speaking, but he also gained insight into motivating others. David says, “If you can lead a team of volunteers to do something of importance, you can lead anyone”.

He has gained vast experience in other areas of sales, including tangibles like home furnishings, commercial furniture, office partition systems, and intangibles, including long-term care and health insurance.

David is leveraging his experience in sales to train sales organizations using his exclusive sales process called the Uncomplicated Method®. It doesn’t matter what you’re selling, he can help.

In this episode, Anya Chrisanthon is joined by Erik Cofield, VP of Builder Strategy at BuilderChain, to discuss how artificial intelligence is revolutionizing the home building industry. Erik shares real-world examples of how AI-driven solutions, enabled by platforms like Palantir Foundry, are helping builders optimize operations, reduce costs, and improve efficiency. From AI-powered construction trailers to predictive analytics for sales teams, Erik provides insights into the vast potential of AI and offers advice for businesses looking to embrace this transformative technology. Tune in to learn how your home building business can leverage AI to stay ahead of the competition in the rapidly evolving industry landscape.

In this special episode of Anewgo of New Home Sales, join hosts Anya Chrisanthon and John Lee as they bid farewell to their beloved colleague, Sara Williams. Reflecting on Sara's invaluable contributions during her tenure at Anewgo, they discuss her journey from the challenges of a startup environment to becoming an industry connector and a driving force behind the company's product development. Sara shares her most memorable moments and the qualities that have made her successful in her role. As Sara embarks on her next chapter, the team celebrates her impact and looks forward to the future of Anewgo.

In this episode, Anya Chrisanthon interviews Leah Fellows, founder of Blue Gypsy Inc., to discuss the findings from the 4th Annual Online Homebuyer Mystery Shop Report. Leah shares insights on the importance of having dedicated online sales counselors (OSCs), effective lead follow-up strategies, and the critical role of marketing in driving high-quality leads. The discussion also covers the decline in OSC usage among builders in 2023, the need for diverse communication channels, and the significance of adopting technology to improve the customer experience. Leah emphasizes the importance of focusing on lead quality over quantity and provides advice on how builders can adapt to the ever-changing online-first buyer.

Leah Kaiz Fellows, founder and owner of Blue Gypsy Inc. is an online sales training expert, adventurer, and home building industry professional.

After graduating with a degree in communication from Boston University, Leah chose the unconventional path of a wanderer as she gained insights into different cultures, places, and people. Her Gypsy years allowed for crazy adventures and unique jobs giving her the skills and confidence to work in any setting and relate to a multitude of personalities and professionals.

She spent 13 years traveling the world as a backpacker, sailboat captain, and dive instructor. In 2006 Leah began work in the new home sales industry managing leads, setting appointments, and assisting with new home sales for a large local builder in Virginia Beach. It was here that she developed her first online sales program with metrics reaching to 32% of the overall sales for that builder, at a time when the industry standard was 20-25%. She often joked that her non-existent Customer Relationship Management software (CRM) was put together with bubble gum and duct tape.

The Gypsy naturally thrived in this role and was intrigued with the relationship building that is necessary to be successful in online sales.  Her writing skills played a key role in her travels as she worked freelance for magazines and newspapers and these skills continue as an important part of her duties in writing custom campaigns, website copy, and relevant blogs.

Leah then went on to start Blue Gypsy Inc. in 2010 working with builders, developers, and real estate related businesses as she developed a proven Online Sales System along with her very own Online Sales Process.

Since 2014 the Blue Gypsy has focused on Online Sales Training for builders across the country to help them improve their sales and the way they handle digital leads. Writer and speaker, Leah brings real world experience, and a unique, relatable quality to all her engagements.

Giving back to the building industry is important to her. She is an active member of the Professional Women in Building Council and the Sales and Marketing Council locally and nationally. Currently a board member at the Home Builders Association of Metro Denver PWB, she also is also the past chair (2019-2021) the Mentoring committee and is the past co-chair (2021) of NAHB PWB’s Membership and Communications sub-committee and the current 2nd Vice Chair of the Professional Development sub-committee. Leah is also a on the board of Trustees for NSMC and is the past chair (2021) of the Membership and Communication sub-committee.

She writes numerous articles for Building Women Magazine, Build Maryland Magazine, Colorado Builder, and other industry blogs and publications and has spoken at the International Building Show both onstage and in PWB Headquarters, SEBC, as well as on industry webinars and podcasts around the country.

Download the 4th Annual Homebuyer Mystery Shop Report HERE

In this episode of Anewgo of New Home Sales, host Anya Chrisanthon interviews Carrie Deweese, a realtor from Tulsa, Oklahoma with a passion for making a difference in the building industry. Carrie shares her journey from lobbyist to real estate, her involvement with NAHB councils like PWB and 55+ Housing, and the importance of attending NAHB's Legislative Conference to advocate for housing issues. She also discusses the current housing market in Oklahoma, challenges facing new construction, and tips for builders looking to work with outside sales agents. Carrie's enthusiasm for creating positive change shines through in this engaging conversation.

In this inspiring episode, Steph Reed, owner of Partners by Design Homes, shares her journey as a successful female home builder in Iowa. She discusses her involvement with the National Association of Home Builders (NAHB), the importance of networking and mentorship through Professional Women in Building (PWB), and her role as a state representative. Steph also highlights the challenges facing the home building industry, including workforce development and housing affordability, and encourages listeners to get involved with their local Home Builders Associations to make a difference. This episode is a must-listen for anyone interested in the home building industry, whether you're a builder, realtor, supplier, or simply passionate about supporting the American dream of homeownership.

Steph grew up in Texas where her father was a contractor. As a teen, she worked alongside her father learning the trades of wallpaper hanging, drywall, painting and  the value of hard work.

Steph worked with another local builder for years doing all that she does today to help him build his portfolio and add to her own. In 2017, she went out on her own and launched Partners By Design Homes along with her husband Randy. Randy does many important behind the scenes things like their books, real estate and helps keep her grounded. Together they are Licensed REALTORS in the state of Iowa at The Reed Team with REMAX Concepts. Combined they have accumulated many years of awards including REMAX Hall of Fame for Steph in 2017 as well as Rookie of the year in 2010.

Steph is extremely hardworking and her passion for the home building industry knows no bounds. She is currently serving as the Iowa State Representative for the National Home Builders Association and is on the boards of the Iowa state HBA and the Des Moines HBA. She is a mentor for young women coming into the industry and when she is not with her family at an ISU event she is likely speaking to youth about their career options in the trades, attending an industry function or drinking her beloved DrPepper!

 In 2018, Steph won Builder of the Year and member of the year at the Des Moines HBA. In 2020, Steph won the National Home Builders Association Professional Women in Building Member of the Year award. 

To learn more: 

Professional Women in Building (PWB)

NAHB Leadership Academy

Spring Leadership Meetings and Legislative Conference

Don't miss this inspiring episode featuring Anya Chrisanthon and Mindy Lepp as they discuss their experiences in the NAHB Leadership Academy, the power of networking, and the importance of supporting women and young professionals in the industry through PWB and YP. Plus, discover a game-changing tip for boosting online reviews and learn about the upcoming Spring Leadership Meeting and Legislative Conference in Washington, D.C. Tune in now and take your career to the next level!

Mindy Lepp is the Co-Founder for LEPPDESIGN, a full-service design and marketing firm based in St. Augustine, FL, but serving clients nationwide. Mindy and her husband, Eddie, run the company together and offer remote ongoing marketing services (Social Media Management, Website Management, Print Marketing, etc) with a particular niche in the building industry. Visit www.leppdesign.com for more information. Mindy is an active member of her local HBA, PWB  Trustee and Chair for the NAHB PWB Professional Development Subcommittee. She was also listed as one of the top 10 “People to Watch” in Jacksonville by the Jacksonville Business Journal.

In this episode, we shine the spotlight on JobTread, a game-changing construction management software that earned its place as a Best of IBS Awards finalist. Join us as we sit down with Eric Fortenberry, JobTread's Founder and CEO, to explore how this innovative platform is revolutionizing the way home builders and remodelers manage their projects. Discover the software's standout features, gain invaluable advice for entrepreneurs in the construction industry, and get a sneak peek into JobTread's exciting upcoming features. Tune in to learn how JobTread is setting a new standard for construction management and how you can leverage cutting-edge technology to outpace your competition in today's rapidly evolving market.

Eric shares his inspiring journey of creating JobTread to address the common pain points and inefficiencies plaguing the construction industry. He highlights the software's standout features, including the budget builder, seamless communication tools, and real-time job costing, which empower construction professionals to streamline their processes, boost productivity, and increase profitability.

Throughout the conversation, Eric emphasizes the importance of creating a strong company culture and assembling a top-notch team, offering invaluable advice for entrepreneurs aiming to make their mark in the construction industry. He also provides an exciting sneak peek into JobTread's upcoming features, such as an on-screen takeoff solution, and discusses how the company actively incorporates customer feedback to drive continuous improvement and innovation.

Whether you're a seasoned home builder, a ambitious remodeler, or simply fascinated by the latest advancements in construction technology, this episode is a must-listen. Tune in to discover how JobTread, a distinguished Best of IBS Awards finalist, is setting a new standard for construction management and learn how you can leverage cutting-edge technology to outpace your competition in today's rapidly evolving market.