ANA Marketing Futures Podcast – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

ANA Marketing Futures Podcast

Association of National Advertisers

Business

Frequency: 1 episode/18d. Total Eps: 99

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

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Apple

Data updated on 04/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - Marketing
02/05/2025
#83
🇨🇦 Canada - Marketing
03/01/2025
#86

Spotify

No recent rankings available

Shared links between episodes and podcasts

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http://www.uspsmailjourney.com/
1 share
http://www.uspsdelivers.com/
1 share
https://www.ana.net/committee/profile/id/MARFUTURE
1 share

https://www.amazon.com/Moving-Your-Brand-Friend-Zone/dp/B0CKD7F4S4
1 share

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

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RSS feed quality

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Score global : 32%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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How Marketers Get a Better Handle on First- and Zero-Party Data

Thursday, November 21, 2024 • Duration 20:48

Jamie Barnard, CEO of Compliant, joins host Matthew Schwartz to discuss the consumer privacy landscape following Google’s decision last summer that it is no longer deprecating third-party cookies and will keep them operational within its chrome browsers next year and beyond. While marketers may consider the move a reprieve, Barnard stresses that forward-thinking brands are putting third-party cookies to pasture and cultivating both zero-party data, or information provided by users through feedback forms and surveys, and first-party data, or information collected directly from consumers.

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Two Ears and a Heart: Emotional Advertising in Audio, with Paul Suchman of Audacy

Tuesday, October 22, 2024 • Duration 33:26

Today, we celebrate the 2024 ANA Masters of Marketing Conference with a very special guest. ANA Podcast Network sponsor Audacy's CMO Paul Suchman returned to the pod to bring us a state of the union of audio marketing. He and host Mike Berberich talked about the power of emotional advertising in audio, AI’s effect on the space, and where podcasts, radio, and more is headed in 2025.

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The Future of the Creator Economy, with Glenn Ginsburg of QYOU Media

Tuesday, October 15, 2024 • Duration 29:44

One of the biggest trends we’ve been tracking in recent years has been the rise of the creator economy. More and more, people are making a living by creating content and cultivating a following through digital media, and today’s guest believes that now is their time to shine. Glenn Ginsburg is the President of QYOU Media, and he’s here to share a state of the union address on the creator economy. We discussed some misconceptions marketers have about working with creators, offered tips for integrating creator partnerships into the larger marketing function, and, naturally, discussed how this space might evolve in the future.

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The Future of AI in America, with Congressman Jay Obernolte

Tuesday, October 1, 2024 • Duration 33:11

Regular listeners of the Marketing Futures Podcast know the topic of artificial intelligence is discussed here all the time. But today, we’re talking with someone who will help shape the technology’s future in the United States. My guest is none other than Representative Jay Obernolte, the chairman of the House Task Force on Artificial Intelligence. Jay and I discussed the roles of ethics, data, and public trust in the development of AI, and the congressman gave me something to think about that left me speechless.

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Harnessing Neurodiversity to Unlock Innovation, with Alice Walker of adam&eveDDB

Tuesday, September 17, 2024 • Duration 29:39

Regular listeners of the Marketing Futures Podcast know we like to talk to our guests about the role of diversity, equity, and inclusivity in innovation. These discussions usually center around race, ethnic background, language, gender, and other physical differences. But rarely do we talk about neurodiversity. That changes now. Our guest today is Alice Walker, Senior Strategist at adam&eveDDB. A few years back, Alice learned something about herself – that she happened to be an individual with autism and had been “masking” to get along in society her entire life. But now, it’s her mission to turn the narrative around, and talk about the “superpowers” possessed by neurodiverse individuals. Alice and host Mike Berberich discussed how, by creating an inclusive work environment, brands can do the right thing, and harness that power to boost their bottom line at the same time.

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The Future IS Data, with Stephani Estes of Goodway Group

Tuesday, September 10, 2024 • Duration 32:57

Over the past few years, the Marketing Futures Podcast has covered the subject of AI in almost every way possible. But today, we’re talking about the very fuel on which the technology runs: data. Our guest today is Stephani Estes, Chief Media Officer of Goodway Group. Stephani and host Mike Berberich discussed the evolution of data in marketing over the years, the difference between an insight and an observation, and the importance of bravery in a data-driven marketing world.

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Building Tomorrow's Brand Today, with Bridget Sponksy of Ally Financial

Tuesday, August 20, 2024 • Duration 33:40

The Marketing Futures Podcast returns to the 2024 ANA Brand Masters Conference to speak with Bridget Sponsky, Executive Director of Marketing at Ally Financial. Bridget stopped by the pod to discuss one of host Mike Berberich’s favorite subjects: creating brands built for the future. For Ally, a key part of becoming a future-facing brand was capturing the hearts and minds of Gen Z. Stick around to learn how they did it, as well as where Ally sees itself – and the industry as a whole – is headed.

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Evolving Icons: Brad Barnett on Nationwide's Timeless Branding and Innovation

Tuesday, August 6, 2024 • Duration 25:23

Marketing Futures Podcast host Mike Berberich returns to the 2024 Brand Masters Conference to talk to Brad Barnett, Vice President of Enterprise Marketing at Nationwide. Brad shares how the brand has been able to evolve its iconic jingle over the years without losing any of its equity among consumers, and how nurturing its partnership with former NFL star Peyton Manning has been critical to building the brand.

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Escaping the Brand "Friend Zone" with Doug Zarkin

Tuesday, June 4, 2024 • Duration 18:02

Marketing Futures Podcast host Mike Berberich is back with another edition of the special series from the 2024 Brand Masters Conference in Carlsbad, California. In the marketing game, it’s all about relationships, particularly the one between consumer and company. And, whether you’re a brand or awkward high schooler, there’s no worse place to find yourself than in the friend zone. Our guest today is here to help you out. In fact, he literally wrote the book on it! Marketing expert and author of Moving Your Brand Out of the Friend Zone, Dough Zarkin joined the pod to lay out the different relationship zones that exist between customers and brands, and how to utilize “human thinking” to take your relationships to the next level.

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Meeting Gen Z Where They're At, with Elizabeth Kenny of TRUTH Initiative

Tuesday, May 21, 2024 • Duration 33:34

Marketing Futures Podcast host Mike Berberich returns to Carlsbad, California for the next edition of the 2024 ANA Brand Masters Conference miniseries. Today’s guest is on a mission to help curb tobacco use in children and young adults, and in 2024, that means one thing: Stop the vape. Elizabeth Kenny is the CMO of the TRUTH Initiative, and on today’s episode, we discuss the insights and discoveries behind the nonprofit’s latest campaign, aimed at the elusive Gen Z generation. Find out how TRUTH connected with an audience that shuns traditional marketing and has historically low faith in institutions by meeting them where they’re at.

For those looking to quit...

TRUTH's free and anonymous text message program – This is Quitting – is helping more than 700,000 young people on their journey to quit. Any young person looking for help can text DITCHVAPE to 88709.

They also have free resources for adult quitters and parents of young tobacco users through EX Program. Those resources can be found directly at: BecomeAnEX.org.

Young people can get involved with the truth campaign efforts by visiting thetruth.com.

Learn more about the organization at TruthInitiative.org.

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ANA Marketing Futures Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

ANA Marketing Futures Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other5

Amazon1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Other5

Amazon1

Related Shows Based on Content Similarities