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Explore every episode of the podcast AM/PM Podcast

Dive into the complete episode list for AM/PM Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
#415 - How a Lufthansa Pilot Turned His Passion into a Million-Dollar Amazon Business03 Oct 202400:50:44

Ever wondered how a commercial airline pilot could pull off a million-dollar Amazon business success? Join us as David Lang, the Lufthansa pilot turned e-commerce entrepreneur, shares his incredible journey from the cockpit to conquering the Amazon marketplace. Learn the secrets behind his dual career, and discover how the meticulous systems and numbers-driven strategies in aviation perfectly translated to his booming online business.

 

Peel back the curtain on aviation myths and misconceptions with David, who demystifies common fears like turbulence and clarifies the dynamic roles of captains and co-pilots. His unique story of balancing a demanding airline career with academic pursuits and a project management role at Lufthansa sets the stage for his leap into the world of e-commerce. From reverse-engineering a product failure to a game-changing success, David reveals the strategic planning and keyword wizardry that skyrocketed his sales to $1.2 million in just five days.

 

As we wrap up, David takes us through the exhilarating process of selling his business and achieving financial freedom. Is life after a successful Amazon FBA business exit all it's cracked up to be? Hear about the ongoing thrill of e-commerce, the benefits of strategic business networks, and future plans like his appearance at the Billion Dollar Seller Summit in Iceland. Don’t miss this inspiring episode brimming with actionable advice and captivating stories from David’s dual careers.

In episode 415 of the AM/PM Podcast, Kevin and David discuss:

  • 00:00 - From Commercial Pilot to E-Commerce Success
  • 04:49 - Commercial Pilot License Requirements and Opportunities
  • 09:53 - Pay Discrepancies in the Airline Industry
  • 11:52 - Misconceptions About The Aviation Industry
  • 14:24 - Perceptions of Pilot Profession 
  • 16:53 - Entrepreneurship While In The Airline Industry
  • 22:18 - Achieving Success Through Reverse Engineering
  • 25:26 - Calculated Risk Pays Off Big 
  • 26:59 - Amazon Keyword Manipulation for Brand Success
  • 31:03 - Working With 8Fig for Business Funding
  • 38:36 - Life After a Successful Business Exit
  • 43:40 - Distressed Amazon Seller Turnaround Plan
  • 44:45 - Business and Aviation 
  • 50:11 - Kevin King's Words Of Wisdom
#414 - Amazon FBA Success to Chaos: How Brian & Janine Navigated a Nightmare Business Exit26 Sep 202400:54:09

Picture this: Two pharmacists trading their lab coats for entrepreneurial hats, diving headfirst into the world of Amazon FBA. Janine and Brian's journey from selling closeout tanning lotion and books on eBay to becoming successful Amazon sellers is nothing short of inspiring. This episode captures their transition, highlighting how their complementary skills—Brian’s keen analytical mind and Janine’s marketing flair—propelled them to success. You'll hear about their experiences at a brainstorming event with Perry Belcher in Las Vegas, where open and honest discussions led to breakthrough business insights.

 

We also explore their story as Amazon entrepreneurs who scaled their business to an impressive $5 million in annual revenue through strategy and grit. The path wasn’t always smooth; from facing major safety complaints and grueling IP disputes to navigating a nightmare Amazon business exit, every challenge presented a learning opportunity. This journey emphasizes the importance of resilience and problem-solving in the ever-evolving e-commerce landscape.

 

Beyond Amazon, we dive into the diverse world of entrepreneurship. Janine and Brian share their adventures in turning around a struggling Amazon brand that they acquired after their exit and managing multiple Airbnb properties. They reveal their plans to leverage their pharmacy backgrounds by starting IV hydration clinics, illustrating their knack for balancing multiple ventures while maintaining steady income streams. This episode is packed with practical advice and motivational stories, underscoring the power of partnership, resilience, and the human connections that drive business success. Don't miss out on this episode full of entrepreneurial wisdom!

 

In episode 414 of the AM/PM Podcast, Kevin, Brian, and Janine discuss:

  • 00:00 - Brian and Janine's Amazon FBA Business Success
  • 03:24 - Amazon Sellers Share Insights at Event
  • 06:01 - From Pharmacists to Amazon Entrepreneurs
  • 10:33 - Success Story of Taking Action
  • 14:20 - Immediate Business Success Stories
  • 15:25 - Navigating Amazon Growth and Selling Journey
  • 20:14 - Advice to Sell Brand and Grow
  • 22:31 - Amazon Brand Suspension and Patent Dispute
  • 31:02 - Negotiation for Brand Acquisition
  • 32:20 - Resolving IP Dispute With Faithful Conversation
  • 35:58 - Business Dispute Resolution Conversations
  • 40:42 - Turning Around a Nightmare Amazon Business Exit
  • 40:46 - A New Brand Acquisition for $40,000
  • 45:53 - Airbnb, Amazon, and New Entrepreneurial Ventures
  • 49:37 - Damage Control Strategies
  • 52:07 - Business Networking and Persistence in Amazon
  • 53:11 - Maximizing Amazon-Selling Success
  • 53:40 - Kevin King's Words of Wisdom
#405 - Getting Rich on Amazon in 2024: There’s More To The Story with Robb Green25 Jul 202400:56:06

What happens when you bring together some of the brightest minds in business to share their secrets to success? Join us as we reconnect with Robb Green, a veteran Amazon FBA seller who has exited three businesses and now leads a vibrant mastermind group. We journey back to our 2016 weekly mastermind meetings and trace how these gatherings have shaped our entrepreneurial paths, highlighting the invaluable role of community and networking in our e-commerce ventures. Robb reveals the magic behind his current mastermind, which convenes in stunning locations like Hawaii, and underscores the power of collective insight in navigating the complexities of industries like e-commerce.

 

Have you ever wondered how the most effective mastermind groups operate? We dissect the essential elements that foster a productive mastermind culture, from ensuring members are both contributors and learners to maintaining a structured approach in presenting business challenges. Discover how diverse methodologies, such as curated expert panels, can provide targeted solutions and drive business growth, creating a collaborative environment akin to having your own board of directors.

 

Curious about the real journey behind building successful e-commerce brands? We share candid stories from Kevin and Robb’s journey into Amazon-selling, starting in mid-2015, and the lessons learned from both our triumphs and setbacks. Our conversation spans the strategic intricacies of managing cash flow, understanding unit economics, and leveraging platforms like TikTok to boost visibility and sales. We also delve into the transformative role of AI, exploring how custom GPTs can revolutionize business operations and why staying ahead of tech advancements is crucial for long-term success. Tune in for a rich tapestry of insights that can propel your e-commerce business to new heights!

In episode 405 of the AM/PM Podcast, Kevin and Robb discuss:

  • 01:24 - Masterminds and Networking
  • 08:09 - Evolving Mastermind Value and Structure
  • 12:41 - Innovative Networking Event With Top Influencers
  • 13:28 - Lessons in Building E-Commerce Brands
  • 17:47 - Product Category Influence on Pricing
  • 21:51 - Narrow Focus in E-Commerce Strategy
  • 28:11 - Cash Conversion Cycle in Amazon Business Operations
  • 32:01 - Forecasting Returns and Profitability on Amazon
  • 36:52 - Future of AI in Business
  • 44:16 - E-Commerce Seller Trends and Updates
  • 44:26 - Leveraging TikTok for E-Commerce Success
  • 49:50 - TikTok Shop's Impact on E-Commerce
  • 52:35 - Business Owners and Case Studies
  • 55:29 - Kevin King's Words Of Wisdom
#315 - From $20 Million To $220 Million In 3 Years: Osaid Abuelnasr Shares His Story10 Nov 202200:46:04

In this episode, we talk to a seller who crushed it on his consumer electronics wholesale business and the valuable lessons and experiences he learned along the way.

#314 - Printing $$$ By Sourcing In The USA And Selling In Mexico With Jesus Diaz03 Nov 202200:42:45

In this episode, we talk to an Amazon seller about the differences between selling in Latin America and the US and some critical lessons for 6-7 figure sellers.

#313 - Start With PPC On Amazon, Then Do This Next To Further Boost Sales27 Oct 202200:43:17

If you’re selling on Amazon and not running ads on Google, you’re missing a major opportunity. Today, we speak with Tyler Gregg of Ampd to break it all down.

#312 - How To Create Killer Amazon Listings & A+ Content In 2022 with Mac Schlesinger20 Oct 202200:42:16

In this episode, Kevin welcomes Mac to talk about his story, how he found his core specialty in the Amazon space and all his best strategies for Amazon listing and A+ content optimization.

#311 - Let’s Talk About Money: FinTech, Cashflow, & Funding Your Amazon Business13 Oct 202200:43:23

Today, we welcome Alexandra Ramirez from SellersFunding, Helium 10’s partner for its financial solutions tool, Alta h10.me/alta. We talk about strategies on how to grow your business through cash flow, funding, and access to more capital.

#310 - Seller Hacks From Helium 10 Elite Members At The Sell And Scale Summit - Part 206 Oct 202200:50:31

In this episode, we’re back with more stories and hard-hitting strategies from Helium 10 Elite members live at the Sell and Scale Summit in Las Vegas.

#309 - Seller Hacks From Helium 10 Elite Members At The Sell And Scale Summit29 Sep 202200:49:20

In this episode, we interview Helium 10 Elite members to share their stories and top strategies that helped them crush it and can add value to your business.

#308 - How To Use Social Media To Absolutely Crush It ($50 mil+) On Amazon22 Sep 202200:45:07

In this episode, we talk to Manuel Suárez about his strategies for content creation, building audiences organically, and the top 4 social media platforms you should focus on.

#307 - Leveraging User-Generated Content For Amazon Brand Growth with Ian Sells15 Sep 202200:45:08

In this episode, we listen to an Amazon entrepreneur’s story about how he started one of the best networking groups in the space and his latest ventures in content creation and UGCs.

#306 - Being Bigger Is Not Necessarily Better - Matt Howitt Breaks It Down08 Sep 202200:56:03

In this episode, we talk to the CEO & Founder of Profound Commerce to talk about his story, how he has acquired 17 Amazon FBA brands and his insights on what is the future of the aggregator industry.

#404 - The Three Buckets Of Sellers On Amazon with Luba Ilyasova & Billy Pecor18 Jul 202400:53:35

Unlock the secrets to e-commerce success with Billy Pecor and Luba Ilyasova, two industry veterans who have navigated the complexities of Amazon selling with remarkable prowess. Learn from Billy's inspiring transformation from coaching tennis to managing a $25 million portfolio at Thrasio, where his mastery of data analytics has driven success in an ever-changing landscape. Together with Luba, an expert in branding, discover the critical strategies that differentiate successful big brands from those that struggle on Amazon.

Prepare to rethink your approach to digital shelf packaging and market segmentation as our guests share their insights on tackling the unique challenges of the sexual wellness space. With a keen focus on understanding your competitors—big brands, black hat users, or private label sellers—you'll gain practical tips for selecting the right strategies to emulate. Explore the significance of sharp visual differentiation in capturing the fast-paced attention of online shoppers and understand why brand recognition alone can't keep you afloat in the digital marketplace.

Finally, grasp the future of e-commerce with a deep dive into Amazon's AI-driven tools like Comprehend and COSMO. Billy and Luba explain how these technologies can boost product relevance, combat manipulation tactics, and enhance your understanding of customer behavior. From innovative packaging strategies employed by Olay to the powerful impact of data-driven decision-making, this episode equips you with the knowledge to make your brand stand out in a fiercely competitive environment. Take advantage of this opportunity to elevate your Amazon-selling game with actionable insights from the experts.

In episode 404 of the AM/PM Podcast, Kevin, Luba, and Billy discuss:

  • 00:00 - E-Commerce Experts Share Insights
  • 05:13 - Transition to E-Commerce Consulting and Operations
  • 11:03 - Success Strategies for E-Commerce Sellers
  • 16:56 - Strategic Shift Towards Amazon Brand Acquisition
  • 19:08 - Digital Shelf Packaging Strategies for E-Commerce
  • 21:59 - Packaging Differentiation in Retail and Online
  • 25:04 - Packaging Strategy for Online Retail
  • 25:36 - Innovative E-Commerce Packaging Strategy
  • 29:00 - Brand Gating and Reselling Strategy
  • 34:28 - Amazon SEO and Product Strategy Observations
  • 37:27 - Amazon AI Improves Product Relevance
  • 41:11 - Amazon Comprehend Discussion and Tutorial
  • 43:34 - Amazon COSMO Strategy Insights
  • 43:49 - Evolving Customer Filters in Mobile Shopping
  • 49:34 - Amazon's Brand-Centric Strategy Shift
  • 52:45 - Maximizing Amazon Sales With Innovative Tactics
  • 53:11 - Kevin King's Words Of Wisdom

#305 - 5 Nuggets for Business Success with Rockstar Marketer Janelle Page01 Sep 202200:54:51

In this episode, Janelle Page shares her story, and we also get a glimpse of her marketing and business growth playbook that earned her millions of dollars.

#304 - Proven Marketing Tactics for Selling More on Amazon with Dr. Travis Zigler25 Aug 202200:50:39

In this episode, we speak to a doctor turned Amazon specialist to talk about how he created 7-figure brands using his unique marketing strategies.

#303 - Seller Hacks From The Front Lines Of The Billion Dollar Seller Summit 202218 Aug 202201:00:45

Kevin speaks with the top sellers and speakers at BDSS in Austin to share their hard-hitting strategies and wisdom to help you crush it on Amazon!

#302 - Howard Thai, The Professor of Amazon, Spills the Beans11 Aug 202200:51:44

In this episode, Kevin welcomes an old friend to talk about high-level Amazon selling tips and finding Amazon talent outside the US. They also share stories about their training and selling journeys.

#301 - Innovating to Eight Figures on Amazon And Beyond with June Lai04 Aug 202200:51:34

Kevin welcomes an old friend from Hong Kong to talk about all the product innovation and marketing strategies that helped her become an omnichannel 8-figure brand owner.

#300 - Mistakes Experienced Sellers Make Launching New Products & Building Teams with Tomer Rabinovich28 Jul 202200:52:23

In this episode, we speak with an Amazon expert to break down all the mistakes experienced sellers make and how you can build an 8-figure business by scaling your systems and teams.

#299 - Sobering Insights About E-commerce Sourcing & Logistics in 202221 Jul 202200:56:40

In this episode, we welcome Steve Simonson to share his insights on what’s currently happening and where the future is headed in the world of sourcing and logistics.

#298 - Are NFTs, Communities, And Web 3.0 Tech The Future Of Amazon Launches?14 Jul 202200:55:49

In this episode, we talk about Izabela Hamilton’s latest projects and stories about the NFT industry. Plus, Kevin gives us a peek at his new Amazon strategy using Web 3.0 tech.

#297 - Amazon Marketing, Community Building, And The Art Of ”Social Listening” With Steven Black07 Jul 202200:57:39

In this episode, Kevin welcomes an Amazon marketing expert to talk about how content, community, and social listening can level up your business.

#296 - Amazon Aggregators: How It All Started And Where It’s Going with Richard Jalichandra30 Jun 202200:48:38

In this episode, Kevin speaks with the Godfather of the Amazon Aggregator space to talk about how it all started and what the future holds for it.

#403 - Building A Family E-commerce Empire: The Rhino USA Journey with Ted Repic11 Jul 202400:50:19

Ever wondered how a family passion project can morph into a global e-commerce giant? Meet Ted Repic, the visionary behind Rhino USA, who, along with his sons Cameron and Dylan, took their love for the outdoors and turned it into a multiple eight-figure business. This episode unpacks their thrilling journey, from the early days of Gorilla Moto Gear to the strategic rebranding that catapulted them to success. Listen as Ted reveals the powerful combination of skills and strategies that have made Rhino USA a household name in the outdoor market.

 

Get ready for an inside look at the complexities and triumphs of running a family business. Ted dives deep into how each family member's unique strengths—Cameron's artistic flair and Dylan's competitive drive—fueled their growth. We'll discuss the challenges of inventory management, especially with the unpredictable nature of viral social media impacts and the stringent requirements of big-box retailers like Walmart. Ted also shares the balancing act of navigating Amazon's shifting landscape and the decision-making process behind choosing between FBA and FBM fulfillment methods.

 

But it doesn't stop there. Hear Ted's insights on building a strong brand identity, from investing in high-quality packaging to creating memorable unboxing experiences. Learn about the importance of authenticity in marketing, leveraging influencers, and the ever-growing impact of platforms like TikTok. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers invaluable lessons on branding, market expansion, and the art of customer engagement, all from the lens of a successful family-run business.

In episode 403 of the AM/PM Podcast, Kevin and Ted discuss:

  • 00:00 - Building An Empire In The Outdoor Space
  • 00:06 - Building A Global Brand Strategy 
  • 08:55 - Growth And Success Of The Family Business
  • 10:04 - Division of Roles in Family Business
  • 13:28 - Starting Over
  • 19:04 - Customer Feedback and New Product Development
  • 20:57 - Challenges of Forecasting and Inventory Management
  • 28:48 - Lifetime Warranty and Customer Engagement
  • 30:08 - Navigating Customer Service and Market Expansion
  • 33:18 - Global Market for Outdoor Motorcycle Parts
  • 37:03 - Creating a Strong Brand Identity
  • 38:31 - Personalized Customer Service and Lifetime Warranty 
  • 44:10 - Customer Engagement and Brand Identity
  • 45:05 - Workplace Understanding Through Hands-on Experience
  • 49:51 - Identity-Based Marketing Discussion
  • 49:55 - Kevin King's Words Of Wisdom
#295 - Building Your Amazon Business, The Honeymoon Mistake & Other Common Seller Goofs23 Jun 202200:48:55

In this episode, we speak with one of the biggest educators in the Amazon space, Brandon Young, on how to build your business with a winning DNA.

#294 - Beer, Bulls, & Community: How Manny Coats Built & Exited Helium 10 And Is Revolutionizing Another Industry16 Jun 202200:55:14

In this episode, Kevin King chats with Manny Coats about building Helium 10, his life after exiting it, and his quest to revolutionize another emerging industry.

#293 - Unlocking The Power Of After-Purchase Sales For Increased Profits with Shawn Hart and Seth Stevens19 May 202200:40:41

Did you know that you lose money when you stop after the initial sale? Our guests explain why and how reacquiring customers can increase your profitability.

#292 - 3 Important Lessons From The Multi-Million Dollar Brand Solo Stove12 May 202200:52:31

Tim speaks with John Merris about valuable lessons any entrepreneur can learn about Solo Stove's success like promoting your brand as experiences and memories.

#291 - Not All Outsourcing Is The Same, But It Is Always Needed05 May 202200:34:35

In this episode, we speak with Nicole Grinnell to talk about fractional and flexible staffing. Are virtual remote workers the best solution for businesses?

#290 - Is The Aggregator Boom a Bust? This Investment Banker Tells All28 Apr 202200:44:17

Investment banker, Joe Hogg, breaks down the aggregator investment thesis, the causes of its recent boom, its current state, and what to expect in the future.

#289 - The Truth About Creativity And Why Everyone Is Creative With Jeffrey Madoff21 Apr 202200:43:35

Did you know that building a business is a creative act? Today’s guest talks about the creative endeavor, its myths, and how you can monetize creativity.

#288 - Lessons From Expressions - Things Learned In Business And Life14 Apr 202200:30:48

In this episode, Tim shares his favorite expressions, what they mean to him, and why they should be considered when figuring out how to run your business.

#287 - Should We Cover ALL The Platforms With Paid Media Ads?07 Apr 202200:44:06

Today, we talk with Kenneth Gray of Grayt Media about everything about buying traffic, and is it wise to buy media exposure on all platforms?

#286 - Toilet Seat Marketing, And How We Miss The Other Perspective with Matt Edmundson31 Mar 202200:44:48

In this episode, Tim welcomes an expert to talk about marketing, why is it the management of perspectives, and how it can increase the value of your products.

#402 - Wow Kevin, You Should Write A Book! Conversation with Morgan Gist MacDonald04 Jul 202400:50:09

Join us for an insightful episode where we chat with Morgan Gist MacDonald, founder of Paper Raven Books. Morgan shares her extensive knowledge of the self-publishing process, helping authors transform their ideas into published works. Whether you're interested in writing children's books, personal stories, or professional guides, Morgan's expertise will guide you through every step. We also touch on our personal experiences, including my own West Texas jail story, which reinforced my entrepreneurial spirit, drawing parallels between the worlds of Amazon sellers, e-commerce, and book publishing.

 

Explore the ever-evolving landscape of book buying and reading habits, from the nostalgic days of Barnes & Noble to the rise of e-books and audiobooks with Amazon and Kindle. We discuss the resurgence of interest in physical books driven by platforms like TikTok and the growth of indie bookstores alongside Amazon's dominance. Discover how publishing a book can establish authority and credibility, with real-life examples of authors landing substantial consulting gigs through strategic book publishing.

 

Get inspired by the significance of preserving personal stories and experiences, and learn about the comprehensive process of book creation, from content development to publication and marketing strategies. Morgan and I discuss the financial aspects of indie publishing, highlighting the costs and potential profits, as well as the long-term benefits of building a backlist. This episode is packed with valuable insights for anyone looking to publish a book and achieve greater success and independence in their literary endeavors.

(Timestamps) - 

In episode 402 of the AM/PM Podcast, Kevin and Morgan discuss:

  • 00:00 - Entrepreneurial Journey Through Publishing
  • 07:18 - Entrepreneurial Journey to Book Editing Company 
  • 08:20 - The Impact of Book Publishing
  • 14:00 - Leveraging Books for Client Acquisition
  • 14:55 - Crafting a Purposeful Book
  • 21:19 - Journey of Storytelling and Self-Discovery
  • 23:15 - Curating Stories and Life Lessons
  • 26:53 - Marketing Strategies for Successful Book Sales
  • 32:51 - Importance of Book Marketing and Reviews
  • 37:31 - Book Publishing Phases and Processes
  • 40:19 - Book Publishing Costs and AI Impact
  • 42:40 - Authors Playing the Long Game
  • 48:36 - Publishing Process Overview and Checklist
  • 49:36 - Kevin King's Words Of Wisdom
#285 - The Latest On Sourcing In Mexico And Why Is It Heating Up25 Mar 202200:39:16

In today’s episode, we welcome Omer Dar of Witrek to talk about the supply chain, sourcing products in Mexico, and his best tips on how to do it right.

#284 - Can Spouses Work Together?11 Mar 202200:43:08

Working with your spouse on a business can be tough and challenging. Today's guests share their advice on why and how it worked out for them.

#283 - Is eCommerce Harder, And Is It Still Worth Doing In 2022?04 Mar 202200:36:45

In this episode, Tim speaks with Bradley Sutton about E-commerce's past and current landscape to find out if it’s still a good business opportunity.

#282 - To Partner, Or Not To Partner? Tim’s Advice For Startup Entrepreneurs25 Feb 202200:34:35

In this episode, Tim shares his views and experiences on business partnerships, when should you get a partner, and his advice on how to make it work.

#281 - The Alibaba Initiative: Enabling North American SMB Growth Through Global Market Connections10 Feb 202200:42:50

Today, we welcome Anthony Ferreira of Alibaba.com North America to discuss the supplier ecosystem and their initiatives to promote SMB growth in the region.

#280 - What You Need To Know About The Franchise Business Model03 Feb 202200:33:01

In this episode, Tim welcomes Jon Ostenson to break down the franchise business model, why it is a hot topic, and how it can be a good opportunity for you.

#279 - How to Unlock Your Creativity to Grow Your Business27 Jan 202200:40:21

Tim talks to Maria Brito about creativity and how thinking outside the box, a different perspective, and not being afraid to be different can lead to success.

#278 - Don’t Screw Up The Sales Pitch! How eCommerce Sellers Forget To Sell With Jeremy Miner20 Jan 202200:33:41

Tim welcomes Jeremy Miner to talk about selling, how its principles apply to all industries including eCommerce, and tips on improving your selling skills!

#277 - How To Work With Influencers For Your Ecommerce Brand With Gracey Ryback13 Jan 202200:31:22

Today, we talk with Gracey Ryback of Deal Cheats to discuss influencer marketing. How to work with and find the right influencers, Amazon Live, and more!

#276 - Starting A Business In Time of Crises, Plus A Little SEO Love06 Jan 202200:32:00

Today, we speak with GR0’s CEO, Kevin Miller, who tells his story about starting a business right before the pandemic and his best SEO tips for 2022.

#401 - How To Sell Millions with Premium Product Pricing & Unique Marketing Strategies with Phil Hadfield27 Jun 202400:52:49

Join us on an inspiring journey with Phil Hadfield, who transitioned from the UK to Bali, Indonesia, and launched a successful brand that generates millions annually. Phil shares his experiences of moving to Bali, the lifestyle changes, and how the island's vibrant entrepreneurial and wellness culture has been a perfect fit for him. Discover how Phil financed his business, differentiated it in a competitive market, and managed to price his products higher than competitors while achieving remarkable success.

In this episode, we explore the journey of creating a product and brand that stands out in a saturated market. Listen in as we discuss the initial desire to establish a brand beyond Amazon, focusing on unique designs and premium positioning. Despite the challenges of finding a reliable factory amidst COVID-19 and tariff wars, Phil's brand successfully launched in October 2020. Learn about the strategy of targeting high-demand keywords, the impact of COVID-19 on demand, and how the brand expanded to nearly 100 SKUs, including new product lines and variations.

We also dive into the strategic growth of Phil's e-commerce business, which specializes in premium products in his niche. Discover the successful expansion into the UK and German markets, driven by effective Facebook ads and a strong community foundation. We discuss the potential of TikTok ads, impressive wholesale performance, and plans to break into big-box retailers. Learn how customer feedback guides product development and validation, and how niche markets like pocket knives and military challenge coins have become significant revenue streams. Finally, we touch on the journey towards building a business primed for a strategic exit, emphasizing the importance of exceptional craftsmanship, unparalleled customer experience, and leveraging influencers for organic growth.

In episode 401 of the AM/PM Podcast, Kevin and Phil discuss:

  • 00:00 - Life in Bali
  • 10:52 - Building a Brand Beyond Amazon
  • 14:03 - Competing With Unique Pricing Strategy
  • 17:59 - Expanding Product Line Strategy
  • 18:44 - Exploring Marketing Strategies for Growth
  • 24:29 - Amazon's Approach Beyond Price
  • 29:45 - Obsession With Luxury Items in Marketing
  • 32:02 - Strategic Business Growth and Exit Strategy
  • 36:37 - Influencer-Driven Marketing Strategy
  • 40:39 - Email List Building Strategies on Instagram
  • 43:35 - Financial Scaling and Event Networking
  • 44:26 - Navigating Funding for International Business 
  • 50:46 - Marketing Success Through Valuable Insights
  • 52:00 - Kevin King's Words Of Wisdom

#275 - Is Your Business Ready For More Leadership? Fractional Leadership With Ben Wolf23 Dec 202100:37:50

Tim welcomes Ben Wolf to talk about fractional executives and how it could potentially impact your business.

#274 - Is There More To Ecommerce Than Selling Products?18 Dec 202100:34:15

In today’s episode, Tim welcomes Brandy Hoffman to talk about how to manage multiple businesses and the journey of analyzing and finding new opportunities.

#273 - Hot Topics in the Office - Branding, Expansion, & Growth10 Dec 202100:36:22

In this episode, Tim talks about his ideas on common daily conversation topics inside the office and shares his tips on how businesses can “figure it out.”

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