Alter Everything – Details, episodes & analysis

This week on Alter Everything, dive into a comprehensive discussion on how AI is reshaping marketing teams, outlining what tasks AI is best suited for, and emphasizing the critical role of human oversight. This episode offers practical insights on integrating AI tools effectively while maintaining brand integrity and governance.

Start your 30 day free trial of Alteryx desktop or the Analytics cloud platform at https://www.alteryx.com/AlterEverything

Subscribe to the Alter Everything podcast on your favorite podcast app:

Apple Podcasts: https://podcasts.apple.com/us/podcast/alter-everything/id1356137854

Spotify: https://open.spotify.com/show/17KLxb23QlvgcbvLiaPck1?si=FWmOQEITRFCQ42smFjOpfA

Stitcher: https://www.stitcher.com/podcast/alteryx/alter-everything

Episode Chapters

0:00 AI meets real marketing teams

1:35 What inbound marketing means

4:08 Where AI in marketing stands today

7:11 Adoption challenges: tools, workflows, and mindset

12:00 The 80/20 shift for AI work

15:50 Copywriting, brand voice, and human editing

22:37 AI, design, and human creativity

27:48 Marketing tech stacks and AI literacy

34:04 Governance, security, and shadow AI

40:32 What AI-first marketing teams may look like

45:32 Lightning round: tools, skills, and mistakes

51:18 Closing reflections

In this episode of Alter Everything, we sit down with Fern Halper to discuss how most companies are now hitting a stage where productivity gains plateau because foundational elements like data, governance, and measurement are overlooked. Fern, a seasoned data and AI expert, reveals how organizations often chase quick wins with off-the-shelf tools, only to hit a wall when results stop improving or are unmeasurable.

• Fern Halper, VP of Research @ TDWI -  LinkedIn
• Joshua Burkhow, Chief Evangelist @ Alteryx -  @JoshuaB , LinkedIn

Resources and Links

• Data Makes the World Go Round
• EU AI Act

Ready to get hands-on with Alteryx One? You can now dive into two brand-new learning paths—Workspace Administrator and Account Administrator—designed to help you build real expertise, fast. Even better, you’ll be able to validate your skills with official certifications launching May 1.

Explore these new paths and unlock all of our free learning content today on Alteryx Academy.

Start learning now: [Visit Alteryx Academy]

Start your 30 day free trial of Alteryx desktop or the Analytics cloud platform at https://www.alteryx.com/AlterEverything

Subscribe to the Alter Everything podcast on your favorite podcast app:

Apple Podcasts: https://podcasts.apple.com/us/podcast/alter-everything/id1356137854

Spotify: https://open.spotify.com/show/17KLxb23QlvgcbvLiaPck1?si=FWmOQEITRFCQ42smFjOpfA

Stitcher: https://www.stitcher.com/podcast/alteryx/alter-everything

0:00 Opening Question

2:01 Why 2026 Is a Building Year

7:59 The Value Ceiling

14:40 Measuring Real AI Progress

17:56 Why AI Governance Is Different

20:06 Governing Agentic Systems

27:34 Original Thought as Competitive Edge

32:09 Designing for Augmentation

35:36 Predictive Analytics and Agentic AI

38:54 Lightning Round

42:08 Moving Beyond Productivity Theater

44:17 Key Takeaways

For this episode of Alter Everything, music enthusiast turned Alteryx ACE Andy Uttley takes us on a journey through the correlations between math and music.

This is our last episode of 2019, and we want to hear your thoughts on what you’d like to hear featured in 2020, so be sure to share your two cents using our survey here.

Next year, we’re rolling out some exciting new theme music submitted by our listeners, as well as new podcast artwork, and lots of extra bonus content! So stay tuned, tweet with us using #AlterEverythingPodcast, and as always, thank you for listening!

Interested in sharing your feedback with the Alter Everything team? Take our feedback survey here!

This episode was produced by Cecilia Murray, Mike Cusic, and Matt Rotundo. Special thanks to Andy Uttley for the theme music.

In this episode of Alter Everything, host Megan Bowers speaks with Emil Kos and Bart Smuga, co-founders of Data Pal, about the importance of building centers of enablement for Alteryx users. They discuss the differences between centers of enablement and centers of excellence, addressing challenges in Alteryx adoption, the significance of onboarding new users, and fostering internal communities. They also share strategies for tracking the value of Alteryx projects and offer advice on creating successful user enablement initiatives, including the role of leadership support, promoting successes, and the use of dashboards.

Panelists: 

• Emil Kos, Co-Founder of Data Pal – Emil_Kos, LinkedIn
• Bart Smuga, Co-Founder of Data Pal – smugabart, LinkedIn
• Megan Bowers, Sr. Content Manager @ Alteryx - @MeganBowers, LinkedIn

Show notes: 

• Onboarding lessons
• Value Realization Tracker in Mission Control
• Alteryx Getting Started Learning Path
• Defining the Value of Alteryx Projects

Interested in sharing your feedback with the Alter Everything team? Take our feedback survey here!

This episode was produced by Cecilia Murray, Mike Cusic, and Matt Rotundo. Special thanks to Andy Uttley for the theme music.

This week, we're joined by world traveler and marketing strategist, Mindy Grantham, as she reflects on her time spent in Guatemala and comments on how climate change is affecting coffee farmers.

Continue the fun and share your thoughts on Twitter using the hashtag #AlterEverythingPodcast, or leave us a review on your favorite podcast app. You can also subscribe on the Alteryx Community at community.alteryx.com/podcast. While you're there, fill out our audience engagement survey to share your listening preferences with us: https://www.surveymonkey.com/r/QN23V7B

Interested in sharing your feedback with the Alter Everything team? Take our feedback survey here!

This episode was produced by Cecilia Murray, Mike Cusic, and Matt Rotundo. Special thanks to Andy Uttley for the theme music.

A cavalcade of stars join us live from Day 2 of Inspire 2018 in Anaheim, California. Brought to you by the Formula tool.

Continue the fun and share your thoughts on Twitter using the hashtag #AlterEverythingPodcast, or leave us a review on your favorite podcast app. You can also subscribe on the Alteryx Community at community.alteryx.com/podcast. While you're there, fill out our audience engagement survey to share your listening preferences with us: https://www.surveymonkey.com/r/QN23V7B

Interested in sharing your feedback with the Alter Everything team? Take our feedback survey here!

This episode was produced by Cecilia Murray, Mike Cusic, and Matt Rotundo. Special thanks to Andy Uttley for the theme music.

Three Alteryx success stories in one podcast episode - yes please! Alteryx President and Chief Revenue Officer, Paula Hansen, sat down with Alteryx users Jet Lali (State Street Global Advisors), Laura Anderson (Siemens Energy), and Nathan Patrick Taylor (Symphony Care), to chat about their Alteryx journeys and the importance of having a vision for digital transformation at scale.

Topics:

• Alteryx Inspire 2022
• Alteryx Analytics Cloud
• Alteryx Auto Insights
• Trifacta
• Alteryx Community

Interested in sharing your feedback with the Alter Everything team? Take our feedback survey here!

This episode was produced by Cecilia Murray, Mike Cusic, and Matt Rotundo. Special thanks to Andy Uttley for the theme music.

Being an introvert doesn’t exclude you from being a leader. We are joined this episode by the Alteryx Charlotte user group leader Eric Pyatt, who talks about being a leader, changing career directions, and what the industry of data analytics can do to improve your career trajectory.

Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain

Alteryx Impact Stories: Opening Doors

Council of Supply Chain Management Professionals

Charlotte User Group

SparkED

Interested in sharing your feedback with the Alter Everything team? Take our feedback survey here!

This episode was produced by Cecilia Murray, Mike Cusic, and Matt Rotundo. Special thanks to Andy Uttley for the theme music.

Ken Black and Garth Miles join us to discuss “big data”, the process of creating great content, and the Data Scientist role.

Interested in sharing your feedback with the Alter Everything team? Take our feedback survey here!

This episode was produced by Cecilia Murray, Mike Cusic, and Matt Rotundo. Special thanks to Andy Uttley for the theme music.

Are you ready to unlock the power of data? In this special episode of Alter Everything, we share some highlights from the AlterNext event that occurred on September 14th, hosted by Nick Haylund, who you'll hear from in this episode. You’ll also hear from a variety of guests covering topics like generative AI, data governance, using data to make informed decisions and much more!

Show notes:

• Alteryx FREE trial
• Alteryx Server
• Alteryx Auto Insights
• Alter.Next full panel

Interested in sharing your feedback with the Alter Everything team? Take our feedback survey here!

This episode was produced by Cecilia Murray, Mike Cusic, and Matt Rotundo. Special thanks to Andy Uttley for the theme music.