Explore every episode of the podcast Alt Marketing School
| Title | Pub. Date | Duration | |
|---|---|---|---|
| EP 276 - How to Write a Business Plan | 16 Mar 2026 | 00:21:26 | |
Join our Spring event season: https://amschool.click/classinsession In this episode, we’re diving into the essentials of writing a business plan with Fab and expert guest Vikkie Richmond. Whether you’re just starting out or looking to refresh your strategy, you’ll discover why having a solid business plan is more than just a tick-box exercise. If you’ve ever felt stuck or unsure where to start, this episode offers actionable advice and a dose of motivation to get you moving forward. Tune in and start building the business plan (and career) that’s right for you! ABOUT YOUR TEACHER 💛 Vikkie Richmond is CEO and founder of Red and White Media, helping small businesses and growing organisations communicate with consistency and clarity through brand-led copywriting and comms. She brings over ten years of experience in strategic and brand-led, tone-of-voice copywriting, marketing, and communications. This is her second business; the first saw five successful years as a marketing virtual assistant, specialising in content creation and strategy. Connect with Vikkie on her website and LinkedIn Book an online 'Business Blueprint: Planning and goal-setting' session and mention AMS for a special discount. You'll leave the two-and-a-half-hour session with a clear business plan, a set of clear goals for the next twelve months, and a much clearer idea of where you're going. Enquire on her website BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more SUPPORT 🫶 | |||
| EP 275 - Turning Your LinkedIn Presence into Clients | 08 Mar 2026 | 00:27:36 | |
Join our Spring event season: https://amschool.click/classinsession Ready to turn your LinkedIn into a powerful tool for winning clients (without the ick)? In this episode, Fab Giovanetti is joined by Sarah Clay, author, keynote speaker, and employee advocacy expert, to share no-nonsense tips for marketers who want to show up authentically and use LinkedIn to build genuine business relationships. Whether you’re a LinkedIn pro, or just getting started, tune in for practical strategies, a bit of fun, and fresh ways to attract the right opportunities, no sleazy sales tactics required! Give this a listen and get ready to make your LinkedIn presence work for you. ABOUT YOUR TEACHER 💛 Sarah Clay is an author, keynote speaker, and Employee Advocacy trainer and consultant to B2C and B2B companies. Sarah offers a no-nonsense, accessible approach to LinkedIn that makes learning feel doable (and even a bit fun). Sarah helps business owners and teams get more leads from LinkedIn, whether that’s teaching them how, doing it for them, or a mix of both. Sarah’s work blends personal branding, content creation, and coaching, and it’s been described as part strategy, part confidence-building, part “finally someone said it out loud.” Sarah also supports students and early-career marketers, and is a guest lecturer at several UK universities. Connect with Sarah on LinkedIn, Instagram or her website Access Sarah Clay's easy peasy metrics chart where you can keep a record of how well you're doing on LinkedIn: click here BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more SUPPORT 🫶 | |||
| EP 265 - Did Meta Just Make Creators King? | 14 Dec 2025 | 00:22:06 | |
Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing What the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes. ABOUT OUR TEACHER 👩🏫 Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital. Find out more about Emma on social TikTok: @freshapproachdigital Instagram: @FreshApproachdigital CONNECT WITH AMS 🤝 OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more OUR FAVE RESOURCES 👇 Get weekly lessons in your inbox for £0: Newsletter SUPPORT 🫶 | |||
| EP 094 - Everything you need to know about Pinterest's latest advertiser summit | 11 Apr 2022 | 00:20:57 | |
In a special Monday treat, Fab has been diving deep into the latest Pinterest Summit so that she and Becca can spill all the beans about the latest Pinterest news. The platform has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Trends tool, etc.Some of our highlights include the prominent addition of focus is ‘Your Shop,’ a new, personalised shopping page within the app. Talking about e-commerce, watch out for in-app checkouts and Pinterest API to sync your shopping catalogue with your website.Fab was particularly excited to see that now verified merchants can tag their brand values - and notice up to a 16% increase in sales.From inspiration to action, it’s about closing the loop. Finally, Pinterest is revamping its Trends tab, which provides insights into the popularity of any topic in the app.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 093 - You can tell better stories with Tucker Bryant & Jesse Warren | 07 Apr 2022 | 00:43:23 | |
This interview is a double trouble (in every sense!) as we welcome Jesse and Tucker to the virtual podcast couch.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 092 - Why TikTok made marketers real mad this week | 04 Apr 2022 | 00:14:39 | |
Let's say Becca is not impressed. TikTok is expanding the pilot of its Stories feature, which the platform previously confirmed was in testing last summer.Like an Instagram story, TikTok Stories last for 24 hours before they are automatically deleted, and they can be viewed by navigating to a user's profile and clicking their profile picture. Stories also seem to be appearing on the For You page. Didn't Twitter fleet and LinkedIn stories teach us anything, you all?Similar to stories, we look at another new feature's need (or effectiveness). TikTok has added another content creation option, with a new GIF 'Library' tool that enables users to select from popular animated content, which they can then integrate into their TikTok clips.What are Facebook and Instagram doing on TikTok? Scoping out the competition? Recruiting beta testers? Nope, they are here to share how to create short-form video content, it seems.Both Facebook and Instagram set up their own TikTok account. While Facebook's account is still empty, Instagram decided to post TikTok about creating better Reels. Are we the only ones seeing the irony in here?Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 091 - Instagram expands on its Creator strategy - what does it mean for you? | 28 Mar 2022 | 00:39:18 | |
The hats are back, baby! We look at Instagram’s direction and strategy and its push to video and raw content. Yes, we also compare Instagram’s future to Facebook’s ominous demise as people are becoming accustomed to platforms like TikTok, which celebrate a more raw, individualistic content style. The Insta aesthetic that once had us all hot and bothered is replaced by anti-aesthetic content. Coincidentally, Instagram’s looking to help creators understand posting best practices and processes via a new Creator Lab initiative, which hosts videos and insights from a range of successful creators on critical elements. Monetisation is a growing focus for Instagram, as it looks to combat the rise of TikTok. More to that point, Instagram will now allow all users to tag products in their IG posts, starting with users in the US. This update reflects its continued focus on expanding its eCommerce listings.Talking about contentious updates, Pinterest has launched the capacity to download your Idea Pins for sharing to other apps, complete with a Pinterest watermark. It could be worth experimenting with if you want to give your Pin presence a push.Finally, we go back to Clubhouse. The app is testing out a new way to encourage more direct social interaction on the app, with a new ‘Wave Bar’ at the top of your screen, and we have strong thoughts about it.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 086 - How purpose can fuel our performance with Vanessa | 03 Mar 2022 | 00:42:29 | |
How can purpose fuel our performance? In this special interview with Vanessa Dietzel, you'll find purpose in the day-to-day. Maximize your potential at work while strengthening your well-being. We discuss performance curve habits, such as self-awareness and self-management. We also cover the importance of breath and our mind-body connection and why it's linked to working smarter, not harder. Vanessa unveils the truth about rewards when setting habits, especially professionally, and how to work with our brains to improve our performance.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 081 - NFT for dummies (and why social is going meta) | 07 Feb 2022 | 00:33:22 | |
What are NFTs? Fab and Becca use wild analogies, including Pokemon cards and Monet paintings. We explore the good, the bad and the ugly about the sudden peak of interest and how social is jumping on the trend (plus, what it means for you). From Reddit to Meta, everyone is exploring crypto, aside from Linkedin. Well, at least for now.As every social media platform encourages you to turn your profile picture into an NFT, cute avatars and digital marketplaces could be a gateway to the metaverse. In other news, Pinterest is upping our home decor game, and we are here for it. Becca also shares clever ways to make the most of a new Pinterest feature.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 076 - All you need to know about Gen Z and social media in 2022 | 17 Jan 2022 | 00:33:17 | |
Well, looks like we have a very special episode for you. We are sharing a replay of a recorded session with our amazing Becca for our Alt Marketing Summit, which happened on January 13th. In this session, we discuss Gen Z trends from 4 social media platforms: Pinterest, LinkedIn, Instagram AND TikTok. It's going to be a goodie!Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 074 - Getting out of your comfort zone with Kay Suppamas | 06 Jan 2022 | 00:30:57 | |
From getting out of your comfort zone as a founder to asking uncomfortable questions to your audience, in this special episode with Leafage founder Kay Suppamas we spill the beans. We talk about the power of bringing together plants, people and potential and so much more in this first 2022 interview of the podcast.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 068 - The Twitter and Jason Derulo collaboration we did not know we needed | 29 Nov 2021 | 00:34:51 | |
In news that will surprise absolutely no one, Instagram has confirmed that it’s shutting down its standalone messaging app ‘Threads’. In the meantime, we discuss YouTube and Twitter live streaming - do we really need this, Twitter?Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 065 - Why Twitter and LinkedIn are going after your website | 15 Nov 2021 | 00:36:42 | |
This week is a ripe one, the social media world. Not only Linkedin has launched its freelancer marketplace, but Twitter is rolling out its professional profiles - seeing both platforms contending to become THE place for professionals to hang about. In the meantime, well, Facebook is doing its best to keep up - and Becca even gives Mark an idea for a new feature.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 265 - Seasonal Patterns & ROI: How to Run a End-of-Year Review | 07 Dec 2025 | 00:54:40 | |
Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year. ABOUR YOUR TEACHER 💛 Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives visibility, leads, and sales. Join Niki’s masterclass: watch here Emma York is a social media educator and all-round digital cheerleader on a mission to make online awareness feel less overwhelming and a lot more human. As the founder of Fresh Approach Digital, she’s helped over hundreds of organisations build loyal communities online through smart strategy, storytelling, and a generous dose of good humour. TikTok: @freshapproachdigital Instagram: @FreshApproachdigital CONNECT WITH AMS 🤝 OUR SPONSORS 🪩 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. OUR FAVE RESOURCES 👇 Get weekly lessons in your inbox for £0 SUPPORT 🫶 | |||
| EP 062 - Goodbye Facebook, hello...Meta? | 01 Nov 2021 | 00:29:05 | |
So Facebook is going meta - with a new name (allegedly the name will be, ahem, meta). We have mixed feelings about it (and a lot to say). Plus, we are seeing Twitter's focus on newsletters and we are truly here for it.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 056 - Watch out - TikTok is coming for you | 04 Oct 2021 | 00:30:44 | |
Instagram: is this the beginning of the end? Today on the podcast Fab puts her clarvoyant hat on and predicts the future of the app. Will she be right, or wrong? Only time will tell.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 051 - Fab & Becca share predictions for the rest of the year | 06 Sep 2021 | 00:16:34 | |
In this special episode recorded before Fab went on holiday, her and Becca explore predictions for the rest of the year based on some of the top news so far. Get ready for the prediction hat to come out with some wild theories.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 049 - Going full-time as a digital creator with Amardeep Parmar | 26 Aug 2021 | 00:36:38 | |
We have a top creator with us in the room today, as top writer Amardeep Parmar discusses with Fab how to approach new platforms, testing out strategies as a creator and his own journey on Medium.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 045 - Where did 24 million Pinterest users go? | 02 Aug 2021 | 00:22:50 | |
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quiz CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 041 - Why marketers need to learn how to fail with Ren Balogun | 15 Jul 2021 | 00:34:54 | |
Say hello to one of our amazing Alt Marketing School teachers, the awesome strategist Ren. It was a pleasure to talk to her about leadership, setting expectations with clients, the role of purpose in marketing and so much more.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 035 - The intersection of frameworks and hacks when building your marketing strategy with Jess Audsley | 17 Jun 2021 | 00:34:31 | |
Meet fellow Alt Marketing School teacher Jess Audley. We dive deep into the intersection of frameworks and hacks when building your strategy, as well as the role of social media in your marketing and much more. With over 30 years of experience in the industry, Fab and Jess could have talked for hours, but sadly due to time constraints this is all we had time for.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| #034 - Instagram unveils how its algorithm works | 14 Jun 2021 | 00:31:24 | |
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quiz CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| #030 - Marketing soundbites: is Facebook dead? | 24 May 2021 | 00:35:04 | |
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quiz CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| #028 - Marketing Soundbites: authenticity vs ego on social media | 17 May 2021 | 00:31:33 | |
Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quiz CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 141 - Jeremy Enns on creating affinity through your marketing | 27 Mar 2023 | 01:02:18 | |
What do Notion, Seinfield and Buffy the Vampire Slayer have in common? You may have to listen to today's podcast episode to find out! CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| #024 - Marketing soundbites: TikTok lead generation ads, Snapchat and Instagram for creators | 03 May 2021 | 00:27:46 | |
Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quiz CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| #022 - Marketing soundbites: Instagram stories links for all, Apple podcast subscriptions | 26 Apr 2021 | 00:34:14 | |
Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quiz CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 018 - Why you shouldn't use ROI to understand marketing value | 09 Apr 2021 | 00:32:51 | |
Why are we so obsessed with marketing to show a quantifiable return on investment? What if marketing could be about improvement, and not worth? In this controversial chat, Fab and Bill Skowronski discuss why marketing should be more about being better, rather than striving to be the 'best'. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| #016 - Marketing news roundup: latest and greatest from social media | 26 Mar 2021 | 00:28:03 | |
In this special episode of the podcast, you get a first-hand experience of Fab and Becca's Clubhouse events, happening every Friday at 8.30am, where they run through the hottest news in the marketing world.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quiz CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 015 - How to build business momentum with Mark W. Schaefer | 19 Mar 2021 | 00:32:43 | |
What is that difference that gives an idea, a person, or a business unstoppable momentum? In this episode, Fab talks to Mark W. Schaefer about his latest book, "Cumulative Advantage", and so much more. We are at this crossroad in marketing and bring in hope and purpose, and it's time we step up as marketers and be the change we want to see. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 012 - Marketing Tips from Copywriting Pros ✍ | 26 Feb 2021 | 00:30:17 | |
In this interview-style episode, Fab is blessed with not one guest, but two splendid humans, Alexander and Sarabeth Lewis. Get ready to be showered with excellent copywriting advice, a few fervent rants about headlines and everything in between. We may be biased, but it's a good one! CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 010 - 5 Social Media Trends to Watch out for From the 🦉 2021 Hootsuite Report | 12 Feb 2021 | 00:21:21 | |
In this episode, Fab translates a 54-page report into fab-ulous plain English (as well as a sprinkle of sass), as she sets off to summarise Hootsuite's Digital Trends report for 2021.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quiz CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 005 - How to Up Your Video Strategy on Instagram 📈 | 15 Dec 2020 | 00:12:53 | |
.You have a whopping three seconds to catch your audience’s attention on video, and this is why it’s particularly important to get the basics right. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quiz CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 180 - What Every Insta Guru is Saying Right Now | 22 Apr 2024 | 00:40:38 | |
Fab and Jess are tackling the big question: should you start a fresh Instagram account for growth? They bust the myth that Instagram favours new accounts, proving that it’s all about quality content and smart strategies. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 003 - How to plan a last-minute holiday campaign | 03 Dec 2020 | 00:13:15 | |
This festive season is going to be hella different for marketers, yet that is not necessarily a bad thing. People are being selective with how they choose to spend their money — and it’s something consumers are looking at more than ever in 2020.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quiz CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| Roundup 03 - LinkedIn AI Features, the State of Video in 2023 | 24 Mar 2023 | 00:09:28 | |
Your marketing BFFs are back with the hottest news, features, and reports spotted in the wild! CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 001 - 4 Social media trends you should look out for | 26 Nov 2020 | 00:13:28 | |
The first episode of Alt Marketing School is out and live! In this first lesson, we take a deeper look at some of the upcoming social media and marketing trends for 2021 👀Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quiz CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| Roundup 19 - Email Marketing Trends & Strategies | 21 Jul 2023 | 00:19:13 | |
We're diving deep into the future of email marketing, with a sprinkle of wisdom from past events and a handy tool to level up your newsletter game. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 238 - The Marketing Skills Gap: Generalist or Specialist with Michelle Boland | 09 Jun 2025 | 00:46:12 | |
Join Michelle Boland, MBA, as she shares her insights on being a generalist marketer in today's fast-paced world. From her time in agencies to leading big marketing teams, Michelle breaks down why being versatile matters - even when everyone's talking about specialising. ABOUT YOUR TEACHER With over 20 years broad marketing experience, Michelle is the marketing muscle needed to grow any business. With B2B, B2C and D2C experience all in her back pocket, her creativity is only rivalled by her commerciality. Michelle's drive for marketing excellence and innovation feeds through into the campaigns she weaves across the channel spectrum and her love of brand and martech means she can geek out on several levels. Follow her on LinkedIn: here CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| Roundup 14 - LinkedIn and Insta DM updates, The Power of Gen Z | 16 Jun 2023 | 00:28:50 | |
Get ready to learn about all things social media, marketing, and more with our latest episode featuring the phenomenal Jess Bruno. Nothing is off-limits - we tackle complex topics like , the influence of TikTok creators, and powerful DM tactics for small and big businesses. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 151 - Unlock Your Copywriting Potential: Discover Secrets from Sarah Townsend | 16 Oct 2023 | 00:47:37 | |
Are you struggling to captivate your audience with your copy? Do you find it challenging to convey your brand's message effectively? Don't worry, we've got you covered. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 126 - Crack your career growth with Jackie Bavaro | 14 Nov 2022 | 00:38:15 | |
Did you know that the average person will change jobs ten times in their career? If you're a manager, that can be pretty daunting. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| Roundup 05 - Generative AI, Twitter Ranking Data, Influencer Crackdown, and More | 07 Apr 2023 | 00:07:26 | |
This week, we've got some exciting stories to share with you, from the rise of generative AI to Twitter's tweet-ranking algorithm data. Plus, we'll take a look at France's new influencer crackdown and LinkedIn's new Podcast Academy. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| Roundup 02 - Instagram Top 3 Stories | 17 Mar 2023 | 00:07:25 | |
If you're feeling Instagram fatigue there's even a report out on Americans needing to take a time-out to recharge — so come on in, kick back, relax and let us keep you up-to-date with the fast-paced world of digital trends and marketing news! CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 133 - Entrepreneurship lessons from the creator scientist Jay Clouse | 30 Jan 2023 | 00:54:01 | |
We are joined by the one and only Jay Clouse to discuss the journey of being a full time creator, first jobs and what the TV show Survivor can teach us about content. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 137 - Getting passionate about achieving through others with John McManus | 27 Feb 2023 | 00:47:29 | |
Learn the power of defining your mission and brand, how to review mine for customer insights, understanding what people want from your product or service, and managing a team effectively. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 140 - So, is Instagram back to being a photo app? | 20 Mar 2023 | 00:34:22 | |
We are talking listeners questions as we dig deep into the content stratosphere and discuss the latest social changes you can keep up with. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 124 - Make the most of your hashtag strategy on social media | 31 Oct 2022 | 00:39:37 | |
When did social media become our new favourite search engine? CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 023 - Preventing the growing pains of a social media team | 29 Apr 2021 | 00:32:51 | |
We discuss how to scale social media efforts with a team. Learn about the areas that take up the most time for social media teams and what happens when teams grow. Is collaboration something that teams really need to focus on? Find out how teams can audit their current processes. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||
| EP 139 - Christine Gritmon on why marketers need to learn how to market themselves | 13 Mar 2023 | 00:54:35 | |
Whether you're a marketer, an intern or CEO of the world's biggest company, personal branding is here to make everyone look and sound like an awesome superstar. CONNECT WITH AMS 🤝 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
| |||