Explore every episode of the podcast All Systems Go! Marketing Automation and Systems Building with Chris L. Davis

Send us a text

In this special episode Chris addresses a shift in the focus for Automation Bridge as a whole. Acknowledging the significant need in the market to help founders and executives build high-performing marketing teams that can effectively leverage automation and AI.

Send us a text

Ep 200 - In this episode, Chris is joined by Cassy Sorden, who has been responsible for publishing the all the episodes of the All Systems Go! podcast. You get a behind the scenes look at how automation is applied to various parts of the process to increase efficiency, software used, and insight on measuring the impact of the podcast.

Send us a text

Ep 199 - In this episode of the All Systems Go podcast, Chris introduces Apryl Beverly, the creator of Aipro. Apryl shares her unique journey from journalism to developing AI technology for copywriting in a diverse and multicultural voice. The conversation highlights the limitations of existing AI tools in capturing cultural nuances and how Aipro bridges this gap by offering a conversational and personalized approach to copywriting. 

Send us a text

Ep. 198 - In this episode of the All Systems Go Podcast, Chris interviews Clate Mask, the co-founder of Keap, a leader in small business automation software. They discuss the history of marketing automation, the evolution of automation across multiple departments, and the importance of balancing personal and business success with the six keys to success. Clate shares insights on how automation can revolutionize small businesses by addressing leaks, increasing efficiency, and fostering growth.

Send us a text

Ep. 197 - Chris explores the challenging question: "What happens when your best isn't good enough?" He discusses the pitfalls of overcomplicated systems, the value of building with maintenance and scalability in mind, and the art of creating "dummy-proof" processes that even the least tech-savvy team members can execute. Chris shares insights on managing client expectations, real-life scenarios of complicated workflows, and why it's crucial to build strong foundations before adding advanced features. This episode is a must-listen for founders, marketers, and automation specialists looking to streamline processes and achieve better results with less complexity.

What You'll Learn:

• 5:58 - Why it’s important to create flow charts that are easy to follow for yourself and others
• 17:16 - The signs that a workflow in CRM software has become overcomplicated
• 19:12 - Why it’s crucial to understand the ecosystem of the software you're using for automation
• 23:15 - An expert tip that can improve efficiency in automation workflows
• 28:45 - What it means to create "automated conversations" within your workflow tasks
• 31:20 - The one thing you must keep in mind when building out a process to ensure any team member can execute it successfully
• 33:15 - Why it’s important to resist the temptation to add too many features too quickly when building automation systems

Resources:

• Subscribe to the Automation Bridge Newsletter
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work.

What You'll Learn:

• 4:15 - How MarTech can be used as both an adjective and a noun
• 9:07 - The differences between a digital marketer and a MarTech marketer
• 11:30 - How MarTech relates to automation in marketing
• 13:45 - Why is it important to understand the distinctions between marketing technology and sales technology
• 15:20 - How is the increasing complexity of marketing technology affecting the industry?
• 17:59 - Why it’s crucial for hiring managers and job seekers to understand MarTech terminology
• 19:30 - The relationship between technology and software in the context of MarTech

Resources:

• ASG 195 - The Subjective Approach to Marketing
• Subscribe to the Automation Bridge Newsletter
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 195 - Have you ever wondered why some marketing strategies work wonders for others but fall flat for you? In this episode, Chris challenges the notion of one-size-fits-all marketing strategies and emphasizes the importance of finding what works specifically for your business. He discusses the complexities of marketing and highlights the importance of embracing experimentation, focusing on data, and doubling down on what produces results, even if it doesn't align with industry norms. With insights drawn from his consulting experience, Chris invites you to free yourself from the pressure of following the crowd and embrace the marketing approach that unlocks success for your unique business.

What You'll Learn:

• 4:12 - How the context and dynamics of your specific industry should impact your marketing approach
• 7:35 - Is there really a "one-size-fits-all" solution when it comes to effective marketing strategies?
• 19:10 - Why having an internal marketing team is crucial as your business matures
• 22:47 - How to use software to help identify your unique marketing needs before building custom solutions
• 26:10 - Why you should always trust your data over traditional “successful marketing frameworks”
• 32:40 - What cultivating a mindset of "marketing freedom" will do for your business

Resources:

• Subscribe to the Automation Bridge Newsletter
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 194 - Chris revisits and redefines the term "Automation Service Provider" - a term he coined years ago. He explains the need for a clear, unified language around automation services and gives permission for all technical professionals to adopt this term. Chris also covers the various areas where he is seeing automation thrive and announces an upcoming program aimed at helping Automation Service Providers secure consistent, high-value contracts and achieve stable, six-figure incomes. Tune in to learn about this exciting opportunity and gain clarity on positioning yourself as an Automation Service Provider in the quickly evolving automation marketplace.


What You'll Learn:

• 3:03 - Chris revisits and redefines the term Automation Service Provider
• 6:18 - The most common areas Chris has seen automation being deployed
• 8:50 - How to more specifically describe the type of automation services you provide
• 10:48 - Benefits of using the Automation Service Provider title
• 13:42 - Chris introduces and exciting new program offer
• 18:09 - The challenge the new program aims to solve for Automation Service Providers
• 19:39 - How to learn the 3 secrets for getting consistent, long-term contracts

Resources:

• Find out more about the 3 Secrets to Getting Consistent Contracts
• Subscribe to the Automation Bridge Newsletter
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

In this episode, Chris is discussing the importance of gaining deep understanding in your business, particularly in the online space, where a lack of understanding can lead to costly mistakes. He argues that many entrepreneurs substitute buying more tools and chasing "gurus" for true understanding of what their business needs to succeed. Chris shares personal insights on how investing in understanding, through communities, programs and self-reflection, has been key to his own growth. You’ll also get a sneak peek into upcoming programs from Automation Bridge designed to help technical professionals and business owners alike level up their understanding and skills. Tune in to learn why slowing down to deepen your understanding may be the most important thing you can do to accelerate your business.


What You'll Learn:

• 2:35 - How the lack of standardized learning in online business lead to reckless decision-making
• 4:44 - The main symptom of people substituting understanding with tools and gurus
• 6:38 - Could it be that you don't need another tool, funnel, or expert, but rather a better understanding of your current situation?
• 8:11 - How to assess what you actually understand and identify areas where you need help
• 11:14 - Why clarity, which often comes with understanding, is so powerful in business decision-making
• 15:44 - The purpose of the new program Chris is launching for technical professionals
• 22:30 - Why it is crucial to slow down, deliberate, and align with people who can help you do things the right way

Resources:

• Subscribe to the Automation Bridge Newsletter
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 192 - Chris brings back a guest that is no stranger to the show, Samantha Pointer Foxx, to discuss the latest updates and features from Keap. Samantha explains Keap’s new strategic focus on automating entire small businesses, not just their marketing and sales. Chris and Samantha also cover Keap's refreshed user interface, improved integrations, and new AI capabilities. You’ll learn how Keap is positioning itself as a holistic solution for businesses looking to automate operations, onboarding, hiring, and more through a combination of software and strategic services. Tune in to find out if Keap might be the right fit for your business automation needs and how partners like Samantha can help drive success with the platform.

What You'll Learn:

• 4:15 - What made Samantha want to dive deeper into learning about Keap
• 10:44 - The areas beyond just marketing and sales that Keap is now aiming to automate for small businesses
• 15:00 - Changes Keap has made to streamline and modernize its user interface
• 22:35 - How Keap is improving its pricing with bundles
• 28:17 - How partners are bringing strategy and implementation services to Keap
• 31:47 - Improvements Keap is making to their integration capabilities with other tools
• 32:35 - New features Keap is rolling out, like two-way text messaging and email health monitoring
• 33:16 - How Keap is leveraging AI for capabilities like content writing support
• 37:58 - Samantha shares why Keap’s capabilities align with Chris’ “Significant Six" principles

About Our Guest:

Samantha Pointer Foxx, CASP™ is a Certified Automation Service Provider™ & owner of Samantha Pointer Enterprises and founder of Sam’s Tech Academy. She helps small business owners and CEOs who need their marketing systems automated, but don't want to touch the tech or do it themselves. Her from Audit to Automation™ service connects strategic planning, process documentation, technology, automation implementation and data to help organizations optimize and grow.

Resources:

• Fill out Samantha’s Form to Learn More About Keap
• ASG 004 - The Significant Six
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 191 - Looking past the typical marketing automation, where else in your business can you implement automated systems to drive efficient scaling? This week, Chris invites on Irit Levy to discuss the vast potential of automation beyond just marketing processes. Irit shares successful use case scenarios where she optimized task management which led to automating daily recurring tasks and reducing both overwhelm and human error. She also highlights unique ways she’s using automation in her own business, like using Airtable for her CRM which allows proposals to be generated with a single click after calls. Tune in to learn how you can identify new areas that are ready for automation in your own processes, from project management to customer interactions.

What You'll Learn:

• 4:36 - Chris and Irit share their opinions on using AI in your business
• 13:18 - Why it’s important to look at software choices through the lens of future scalability needs rather than just current requirements
• 21:50 - Irit’s secret process that will lead to identifying optimization opportunities in your business
• 25:12 - The hidden costs of team members constantly switching between disparate tools and doing manual data entry
• 27:03 - Why consistent naming conventions are so crucial for automating processes effectively
• 34:34 - What makes Google Workspace such a powerful hub for automations
• 37:51 - How has Irit been able to use Airtable as her full CRM system while integrating proposals, contracts and more

About Our Guest:

Irit helps coaches, creatives, and consultants scale their businesses with process, strategy, software, and automation. She has provided 13,697+ software recommendations over the years. But at her core, she's about SCALABILITY, not software. Her approach is different because she believes technology is just a tool. It's only as valuable as it is helpful.

Resources:

• Airtable
• Google Workspace
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

• 3:21 - Brian shares what inspired him to create Puzzle
• 14:45 - The key difference between shallow documentation tools like Lucidchart and the deep documentation approach of Puzzle
• 17:57 - How Puzzle's relational database allows you to pivot and view processes connected to teams, roles and tools
• 27:47 - Recommended ways for getting started with mapping processes in Puzzle's blank canvas
• 29:41 - Which tools Puzzle integrates with to easily visualize existing workflows
• 38:56 - Why Brian views Puzzle as an "operational journal" for continuous process improvement
• 43:19 - High-level maps VS granular detailed maps - and which works better in Puzzle

• Start Your Free Trial of Puzzle
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 189 - In this episode, Chris invites back Kay Peacey, a world-leading ActiveCampaign specialist and founder of Slick Business. They dive into the latest updates and features released by ActiveCampaign in Q2 2024, including new email sending limits, crucial email authentication changes, recurring payment integrations, and powerful enhancements to email engagement tracking. Kay shares valuable insights from her role on ActiveCampaign's Customer Advisory Board, offering a unique insider's perspective. Whether you're a seasoned ActiveCampaign user or just getting started, this episode is a must-listen to stay ahead of the curve and unlock the full potential of your email campaigns.

What You'll Learn:

• 6:32 - How new email sending limits could impact businesses with high sending volumes
• 14:25 - Major changes made to email authentication requirements from Google and Yahoo in February 2024
• 24:49 - Kay walks through how to use an auto authentication tool to check your email authentication settings
• 37:11 - Brand new recurring payment integrations ActiveCampaign released - Subscription businesses: This one's for you!
• 41:16 - How updates to tag management and handling unsubscribes in automations have made things easier for users
• 49:21 - Benefits the new time window conditions for email clicks provide (especially for contact management and segmentation)
• 52:49 - How the new time windows for email engagement can be leveraged to identify inactive/engaged contacts
• 56:17 - Kay teases about a major overhaul is coming soon to the way segments are managed within ActiveCampaign

About Our Guest:

Kay Peacey has honed her email marketing automation skills to the very highest levels over 6 years of consulting and training for small businesses.

She’s a world-leading ActiveCampaign specialist with a seat on the Customer Advisory Board for ActiveCampaign, and founded the ActiveCampaign Academy at her own company, Slick Business.

Kay’s unique combination of top-level strategy and technical skills, plus a lifetime of teaching, make her the perfect person to help your business unlock bigger return on investment from your email marketing automation whilst keeping the human touch.

She’s also partial to using the Lego mini-figs or paper aeroplanes to drive home the learning.

Resources:

• Free Accelerated ActiveCampaign Training
• The ActiveCampaign Academy
• Join Kay's Facebook Community
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 188 - In this episode, Chris is joined by Shaun Pereira, the founder and CEO of Emailpref, a software that simplifies user preferences while empowering businesses to gain deeper insights into their users. They discuss the importance of properly managing email lists and user preferences, and how Emailpref integrates seamlessly with ActiveCampaign to handle list subscriptions, unsubscribes, and segmentation based on user preferences. Shaun even walks through a live demo, showcasing how Emailpref fetches lists and tags from ActiveCampaign, creates customized preference pages, and syncs user preference updates in real-time. If you're looking to reduce your email unsubscribe rate, this may be the tool for you!

What You'll Learn:

• 4:46 - The purpose and benefit of having customized preference centers
• 8:54 - How Emailpref seamlessly integrates with ActiveCampaign's lists, tags, and fields
• 16:46 - How Emailpref handles real-time syncing of user preferences
• 19:49 - Powerful use case scenarios Shaun has seen for businesses utilizing Emailpref
• 23:00 - Shaun shares what business size Emailpref is suitable for
• 25:24 - Shaun’s tips for new users to set up clean preference management
• 29:11 - New features and improvements coming soon to Emailpref

About Our Guest:

At just 24 years young, Shaun is already making waves as a visionary entrepreneur. With a proven track record as the founder of a contact sharing company, which he successfully sold, Shaun now leads Emailpref as the CEO. He's passionate about simplifying user preferences while empowering businesses to gain deeper insights into their users.

Resources:

• Claim your Emailpref discount with code: automationbridge 
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 187 - Are you prepared for when disaster strikes in your business? In this week’s episode, Chris draws from personal experiences and emphasizes the importance of having systems and automation in place to ensure business continuity. He discusses the challenges of relying solely on human resources, the risks of not documenting processes, and the value of facilitation automation to streamline operations and enable faster onboarding of new team members. Tune in to learn how to future-proof your business and ensure it can withstand unexpected challenges, whether it's a personal crisis or a key team member's absence.

What You'll Learn:

• 0:43 - Disaster can strike at any moment - are you truly prepared for when it derails your business operations?
• 3:15 - The hard lesson Chris learned when sickness made him unable to run his business - and how to avoid that pitfall
• 9:08 - The powerful role "facilitation automation" can play in reducing errors and enabling anyone to seamlessly step in
• 13:23 - Why SOPs alone aren’t enough to keep your business running if key players are out of commission
• 19:02 - Efficient steps to quickly train anyone on even your most complex processes when needed

Resources:

• ASG 186 - Dear Manual Marketer...
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 186 - Why continue to settle for tedious manual efforts when technology allows for streamlining work, reducing errors, and freeing up time - all while producing the same or better results? In this episode, Chris challenges you to level up beyond simply "getting it done" and consider truly optimizing your processes through marketing automation. He argues that CEOs could be getting more value from what they pay marketers, and marketers could be providing more value without exerting more effort. By the end of this podcast, you’re sure to be inspired to stop settling for basic automation and embrace a smarter way of working.

What You'll Learn:

• 3:45 - Why the manual marketer shouldn’t settle for their current "good enough" efforts
• 6:30 - Examples of why you may want to use automation to facilitate tedious and redundant tasks
• 11:25 - What Chris is tired of seeing from marketers in Facebook groups and training programs
• 12:30 - The difference between learning marketing strategy vs. applying technology and automation to marketing efforts
• 19:05 - Chris argues that CEOs and clients could potentially get more from their marketers with the switch from manual to automated
• 23:15 - Why marketers should want to evolve their marketing and automation efforts
• 24:33 - Where marketers can learn more about marketing automation and improve their skills

Resources:

• ASG 185: Your Done Doesn’t Equal My Done
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 185 - Are you truly satisfied just coasting at "good enough" or do you have that hunger to level up and achieve even better results? In this episode, Chris tackles the idea that what clients see as a completed job may not match an expert's standards. He dives into why so often, clients simply don't have the specialized knowledge to recognize areas for improvement. It's an insightful look at the importance of getting objective feedback from real experts and why it is crucial to get uncomfortable and actively seek out opportunities to grow, rather than staying stuck in a mediocre comfort zone. This episode is sure to light a fire under you to stop settling and start striving for more.

What You'll Learn:

• 0:47 - What Chris means by “my done" is not the same as "your done"
• 2:50 - The human behavior that often leads to settling for mediocrity in business
• 6:15 - How to qualify what is really “working” and what isn’t
• 12:01 - What “better” means when it comes to marketing automation
• 14:19 - Chris compares the dynamic of clients applauding basic work to an NBA player dominating in high school
• 19:53 - The challenge Chris poses to digital marketers regarding their skills
• 24:59 - Why business owners often enable and perpetuate mediocrity in the marketplace
• 29:47 - The issue with businesses not properly investing in continued learning for their marketing and tech personnel

Resources:

• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 184 - Do you really need all those bells and whistles, or should you focus on mastering the fundamentals first? In this episode, Chris challenges the conventional theory of building for scale. He draws on his lengthy experience in marketing and scaling businesses to argue that entrepreneurs should prioritize building functional, basic systems before worrying about advanced scaling strategies. Tune in as he shares insights on keeping things simple yet scalable, measuring the right metrics, and maintaining your systems – a refreshing perspective that will save you from costly mistakes in your journey for growth.

What You'll Learn:

• 00:31 - How Chris's initial experience of working at a rapidly scaling startup shaped his mindset about marketing
• 05:14 - The benefits of building basic landing pages and funnels first before adding advanced features
• 10:24 - The approach Chris recommends for new businesses - Hint: It’s not building for massive scale from the start
• 18:37 - Chris answers if advanced marketing skills and complex tactics automatically translate to better results
• 23:35 - The role that mastering the fundamentals and consistent execution play in achieving scale
• 28:23 - What the main considerations should be when building marketing systems initially
• 33:56 - The importance of having someone to actively maintain and optimize the basic systems

Resources:

• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 183 - Chris sits down with Scott Moran, co-founder of SamCart, the leading checkout solution for digital creators. Scott shares eye-opening data from SamCart's 2023 Creator Profit Report, including the surprising number of clicks needed to power a six-figure business, the conversion rates of different traffic sources (You may be surprised at the top performer), and the critical importance of generating repeat sales from existing customers. He also shares actionable insights on maximizing customer lifetime value, expanding product offerings, and leveraging data-driven analytics to identify growth opportunities. Don't miss this episode packed with valuable strategies to increase sales conversions and drive sustainable revenue growth for your business.

What You'll Learn:

• 3:01 - Scott shares the original inspiration and mission behind creating SamCart
• 7:47 - How SamCart revolutionized the checkout experience compared to other tools
• 19:09 - The key conversion-focused features and designs that SamCart provides
• 24:23 - How many monthly clicks it takes to power a six-figure online business
• 28:26 - How the conversion rates of different traffic sources compare - according to data
• 34:31 - Why repeat customers are so critical
• 38:44 - Ways to effectively increase customer lifetime value and average order value
• 42:10 - What differentiates the analytics and dashboards in SamCart compared to other payment processors
• 51:41 - Where you can access the full 2023 Creator Profit Report and learn more about SamCart

Resources:

• SamCart
• The 2023 Creator Profit Report
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 182 - Join Chris as he dissects email segmentation and how three major platforms tackle this critical piece of marketing automation. He breaks down the pros and cons of Klaviyo, ActiveCampaign, and HighLevel's segmentation capabilities - giving credit where it's due but not holding back on potential areas for improvement. Chris also reveals one feature that shockingly none of these platforms have fully nailed down yet. This episode is a must-listen for all marketers! Whether you're an email marketing pro or just getting started, you’ll walk away with valuable tips to level up your segmentations and campaigns.

What You'll Learn:

• 1:12 - The importance of segmentation in marketing and advertising and how its role has evolved over time
• 4:20 - How Klaviyo handles email segmentation and its key strengths and weaknesses
• 8:55 - What feature Klaviyo lacks that makes it problematic for segmentation
• 11:30 - The aspects of segmentation ActiveCampaign excels at compared to other platforms
• 14:45 - A major issue ActiveCampaign has when it comes to managing and accessing segments
• 17:20 - How HighLevel's segmentation capabilities compare to Klaviyo and ActiveCampaign
• 21:25 - One critical segmentation feature that is missing across all three platforms discussed

Resources:

• Klaviyo
• ActiveCampaign
• HighLevel
• Drip
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

• 0:00 - Intro
• 3:51 - The stress your business may face when using the wrong software
• 6:47 - How to create an effective job description for the software you need
• 12:03 - Which website builders should be avoided for marketing purposes
• 18:52 - The major drawbacks of using email marketing tools like MailChimp and Constant Contact
• 27:38 - Which onboarding platforms will limit you in terms of data access and integrations
• 37:18 - The limitations with using course platforms like Kajabi, Thinkific, and Teachable
• 46:59 - Chris’s personal experience with community software and how it affected his membership retention
• 51:38 - Why it’s crucial to back up your data and document your systems and processes
• 56:39 - Updates Kronda has made to the CRM to Sales service to streamline the process

• Book a Power Hour with Kronda
• Bad Business Software is Costing Your Business
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 180 - After a short hiatus, Chris is back and dishing out his big plans for the podcast in 2024, announcing that segmentation will be a major focus this year. He reflects on the need for consistency and planning in business, promises more engaging content and interactivity with live-streaming episodes, and outlines all the new offerings coming for podcast listeners and community members including webinars, frameworks, Q&As and more. Tune in to find out how Chris plans to double down on lead segmentation, the secret sauce he credits for his biggest marketing successes, and how you can master this critical but often neglected skill yourself in 2024.


What You'll Learn:

• 1:13 - Why Chris took a hiatus from podcasting at the end of 2023
• 4:14 - Why the "just do it" mantra can be dangerous when starting a business
• 6:24 - The theme and focus for the All Systems Go! podcast in 2024
• 15:05 - The secret sauce Chris credits for his biggest marketing successes
• 16:40 - What segmentation training and resources are available for members
• 19:09 - What is included in the revamped Automation Bridge membership offering

Resources:

• ASG 019 - Stop Executing and Do This Instead
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Send us a text

Ep. 179 - This season finale previews the exciting new direction for the All Systems Go! podcast for the upcoming season 3. Chris explains how future episodes will focus on an agnostic approach to the strategic selection of software and the intelligent implementation of it in your business. He highlights specific past episodes to revisit and talks about the new live streaming format with a studio audience and software unboxings on YouTube. He also shares how you will be able to get your most burning software and use case scenario questions answered directly. Tune into this finale for a sneak peek at what's to come in Season 3 and to ensure you don't miss the latest software insights when the podcast returns!

Send us a text

Ep. 178 - Chris invites on Avi Hercenberg, VP of Partnerships at SmartSuite, to discuss how this powerful work management platform bridges the gap between databases and project management. They dive into SmartSuite's features including robust automation, cross-platform integrations, task management, data rollups, and permissions in an effort to help you identify if SmartSuite is the missing tool in your tech stack. Avi provides tips on how to approach SmartSuite coming from other software like Airtable or ClickUp. They also discuss SmartSuite's focus on serving small businesses versus chasing enterprise accounts.

Send us a text

Ep. 177 - This week, tune in to learn the 3 S's - Speed, Security, and SEO - for ensuring your website provides the best experience for your customers with web expert, Stephanie Hudson. Chris and Stephanie discuss free tools to test and improve site speed, tips to lock down your WordPress backend and protect customer data, and essential elements that make your site search engine ready. If you want your website to convert visitors into customers, you can't afford to miss this valuable guidance from a true website expert.

Send us a text

Ep. 176 - Are you ready to turbocharge your nonprofit's marketing efforts? In this episode Chris invites on Dr. Kerry Kriger, a Certified Automation Service Provider™ and founder of a nonprofit consulting and web design agency, to discuss proven techniques to improve your marketing and attract more donors and volunteers. You'll learn ways to bring in recurring donations, powerful end-of-year appeals, how to build trust through your website and so much more. Chris and Kerry also cover little-known nonprofit discounts on top software. Whether you're just starting out or are a seasoned nonprofit pro, this episode is full of tips to reduce expenses and accomplish your mission.

Send us a text

Ep. 175 - In this episode, Chris invites back a past guest of the show, Veronica Yanhs. This time they discuss how business owners can successfully implement operations and build effective teams. They cover strategies for determining your zone of genius, hiring the right people for your business needs, avoiding common hiring mistakes, and creating efficient systems and processes. Veronica provides tactical advice for both experienced and new business owners looking to optimize their operations for growth. If you’re looking to streamline your operations and hiring process, this is an episode you don’t want to scroll past.

Send us a text

Ep. 174 - In this episode, digital marketing expert Ryan McCrary joins Chris to discuss "funnel stacking" - a strategy for optimizing your sales funnel by stacking multiple funnels together to maximize conversions and profitability. Ryan explains what funnel stacking is, the benefits of implementing it, and shares examples of how he has used it successfully for clients in various industries. They also cover best practices for tracking metrics and attribution to properly analyze funnel performance, as well as tips for assessing product-market fit, choosing the right price point, and determining how much to spend on ads when getting started with funnel stacking.

Send us a text

In this episode, Chris invites back Samantha Pointer Foxx to have an in-depth discussion about membership, community, and forum softwares. They talk about the progression of membership sites over the past 20 years and how mobile capability is now essential. They compare options like Mighty Networks, Circle, Heartbeat, WP Fusion, and more, analyzing the pros and cons of each. Chris and Samantha outline key considerations when selecting software based on your goals, target audience, and desired user experience. Tune in to learn how to choose the right communication platform to meet your business needs.

Send us a text

Ep. 172 - In this episode, Chris reconnects with a former colleague, Ashley Lundquist, to discuss the importance of focusing on your people to scale your business. Ashley explains how nurturing your team like you would any other asset can unlock creativity and innovation. She provides tips on defining the skills and qualities you need when hiring, having direct conversations even when it's uncomfortable, and creating psychological safety. This conversation is a must-listen if you’re a founder or leader looking to scale your business by building a healthy, happy team.

Send us a text

Ep. 171 - Curious to learn the power of using no-code tools to grow your business? Chris sits down with Gareth Pronovost, founder of GAP Consulting, in this episode to cover exactly that. You’ll learn how to leverage platforms like Airtable, SmartSuite, Zapier, Make and more to automate processes, move data between platforms, and build interfaces to access your information. Gareth shares his journey leveraging no-code after getting laid off, how it enabled him to grow his agency to over $100k in monthly revenue, and why we’re still in the “first inning” of no-code adoption. If you want to optimize operations, cut costs, and scale your team intelligently, don’t miss this episode on the strategic use of no-code solutions.

Send us a text

Ep. 170 - In this episode of the All Systems Go! podcast, Chris sits down with Mike Clayton, an experienced project management trainer, author, and YouTube educator. They discuss project management best practices for marketers and freelance consultants and also cover simple ways to start integrating project management into your business, even if you’re not hiring yet. If you feel your business lacks control and strategy, this conversation will give you insights into the project management capabilities you need.

Send us a text

Ep. 169 - Chris invites back a repeat guest and Automation Service Provider™, Kronda Adair, to share a look behind the scenes at how she landed her biggest automation project to date. Kronda details her thought process when attending events, the impact of mentorship, and how she supports high level clients. She also lays out how she made the mental shift to take her career as an ASP™ to the next level and go upmarket. But don’t worry founders, this episode is also full of valuable wisdom and takeaways for you as well. Whether you’re the service provider or the founder, if you’re looking to take your business to the next level, this episode will give you the roadmap and inspiration to do so.

Send us a text

Ep. 168 - Kay Peacey is back again to join Chris for another episode that will change the way you approach email marketing automation. This time, she shares how to use the latest features and updates ActiveCampaign has released and teases of upcoming features that are on the horizon. From tips on how to improve your email marketing automation using the newest list feature to keeping a human touch in your automated marketing, Kay shares valuable insights and insider information that will blow the lid off how you’re using the ActiveCampaign platform.

Send us a text

Ep. 167 - Do you dream of building a business that doesn't rely on you? In this episode, Chris is joined by a special guest, Carl Taylor, to share his expertise on how to do just that. Carl discusses the importance of delegation and how it can lead to a more freedom-focused lifestyle. You’ll learn about common mistakes entrepreneurs make when delegating automation tasks and practical steps you can take to start delegating automations in your business today. He also breaks down how Automation Agency, an outsourced marketing task team, helps entrepreneurs turn marketing ideas into marketing dones. Tune in to discover how to achieve automation through delegation and begin moving towards a business model that doesn’t rely on your every move.

Send us a text

Ep. 166 - Chris invites on Joe Casabona, a podcast and automation coach, to share invaluable strategies for growing your podcast into an authority building lead generator. Chris and Joe discuss the evolution of podcasting, share mind-blowing automations possibilities for your podcast production workflows, and cover how to even beginner podcasters can get sponsors in a saturated market. They also reveal the #1 thing that will help you establish authority and attract loyal listeners. Plus, you’ll discover a clever technique to capture listener’s attention at the beginning and avoid losing them before the end of your episodes. If you’re looking to start or grow your podcast, this is an episode you don’t want to scroll past!

Send us a text

Ep. 165 - In this two-fold episode, Chris sits down with Derrick Reimer, a full stack software developer and indie SaaS founder. They dive into Derrick’s latest project, SavvyCal, and uncover the secrets to building successful software and saving time in your business. Throughout the conversation, Derrick shares about his Founder’s journey and why he created SavvyCal, as well as his previous experiences and process for product development with building renowned platforms like Drip and Codetree. You’ll also learn the unique features that set SavvyCal apart from other software platforms and discover how SavvyCal could be the missing piece in saving you valuable time, potentially freeing up hours upon hours every week.

Send us a text

Ep. 164 - In this episode, Chris is joined by special guest Oscar Garcia to teach you how to optimize your video content to attract qualified leads and why a 5 minute video may be the sweet spot for engagement. Oscar shares his expertise on building an invisible list and the exciting possibilities of advertising. Whether you're a seasoned marketer or just starting out, this episode will equip you with actionable steps and strategies to take your business to new heights. Tune in now and unlock the secrets to success in automating your value with video campaigns!

Send us a text

Ep. 163 - What’s going on in the ActiveCampaign world? In this episode, Chris has the pleasure of welcoming back Kay Peacey, the UK's leading ActiveCampaign specialist and the founder of Slick Business. Join them as they discuss the latest updates with ActiveCampaign; including but not limited to ActiveCampaign’s new pricing and overage policy. They also cover common mistakes businesses make when implementing automated marketing systems and share best practices for creating effective email marketing campaigns. Kay even explains a little-known, but highly valuable ActiveCampaign feature that most users aren’t yet taking advantage of.

Send us a text

Ep. 162 - In this episode of The All Systems Go Podcast, Chris is joined by Certified Automation Service Provider™ Samantha Pointer Foxx to discuss the ever-changing landscape of technology and how to leverage it to put your business on autopilot. They combine their expertise to deliver valuable insights on new software, features and tools you need to know about. They also share secrets on how they are personally using AI and practical tips on implementing automated marketing and sales systems into their own businesses and clients’. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice that will help you improve business processes effectively. 

Send us a text

Ep. 161 - Chris is joined by a returning guest, Kronda Adair, to address a major need in the marketplace; implementing marketing automation the right way. Kronda is a decorated marketer and has been on the podcast before, but in the last year she has assessed and realized that what people needed before, is not what they need anymore. Chris and Kronda dive into all the details of what exactly that means for business owners in 2023 and beyond. Plus, they also cover best practices of maintaining your CRM software and how not doing so properly could be greatly impacting your bottom line. This may be a discussion you didn't you know you needed to hear, but by the end of this episode, you'll clearly see how this very well may be the missing piece you and your CRM software have been looking for.

Send us a text

Ep. 160 - Need some inspiration and help finding the right balance between business and personal life? In this episode, Chris sits down with Latrice Claiborne as they discuss the personal side of professional automation and how to put systems in place that will allow you to be present as a parent, spouse, entrepreneur and more. They cover Latrice’s journey of setting up her own business, including the struggles of determining the right team size and the importance of building relationships within your team. By the end of this episode, you’ll have a clear visual of exactly how automating processes can truly free up your time.

Send us a text

Ep. 159 - Ready to maximize your content's potential and conversion rate? In this episode, Chris talks to video strategist and business coach, Tanya Smith, about how to transform your online presence into paying clients. They explore the "live stream to leads" method and the power of being a micro-influencer with a small but engaged audience. They also dive into the importance of consistency, intention, and creativity in content creation. You’ll learn from Tanya's experience of facing trolls and overcoming personal hurdles while building her own brand. Plus, they deliver practical tips on using mind maps, note-taking, and other tools for content creation.

Send us a text

Ep. 158 - Get ready to dive into the world of career development and leadership with insights from this week’s special guest Ryan Truax, a marketing professional who started from humble beginnings and worked his way up the ranks to become Senior Director of Marketing for LeadPages. Ryan shares how he was recruited into the company by way of a strong network and impressive relationships with friends. Chris and Ryan explore the challenges and opportunities involved in advancing your marketing career, including imposter syndrome, the importance of communication with execs, and staying true to the core mission of a business. Join them in this discussion about humble beginnings and advancement within the marketing industry!

Send us a text

Ep. 157 - In this weeks episode, Chris is joined by Eryn Morgan to discuss the power of the Kolbe assessment for understanding a person's strengths and predicting their behavior in certain roles. Eryn breaks down Chris' Kolbe score and explains the significance of each of the assessment's 4 modes. By the end of this episode you'll see how the Kolbe assessment can lead to better team dynamics and overall effectiveness. Don't miss out on this game-changing episode for yourself and your team!

Send us a text

Ep. 156 - Join Chris on this episode of the All Systems Go! podcast as he interviews Ashley Pendergraft, founder of Do The Damn Thing and an Airtable and Zapier consultant, who helps feminist and neurodivergent online business owners. Ashley explains how she shifted everything to Airtable, the perfect software for online group programs, membership, and mastermind management that delivers a low lift high-touch customer experience. Discover the power of Airtable through their conversation about centralized data, automated tasks, and versatile views. Plus, learn how it can help you make informed business decisions!

Send us a text

Ep. 155 - Do you find yourself wondering how to build a marketing ecosystem that you actually own? Considering the recent price hike of one of the most widely used CRM softwares, you may be asking yourself that more now than ever. Well you're in luck because in this episode, Chris is joined by Spencer Forman to talk about WordPress, beyond websites, where they discuss exactly that. They cover if it's possible, what to be mindful of in the process, and if there is actually a true solution for the marketing industry. Chris and Spencer's combined insight on this topic is something you don't want to miss.

Send us a text

Ep. 154 - Are you searching for a way to scale your services? Scroll no further because in this episode Chris is joined by Greg Hickman to discuss how to productize your services to scale. Greg is the Founder and CEO of AltAgency™, one of the top training and coaching companies for done-for-you service providers such as digital agencies and consultants looking to grow and scale by packaging their expertise. By the end of this episode, you'll learn what it means to productize your services and the importance of boundaries for your service offering.

Send us a text

Ep. 153 - In this episode, Chris is joined by Veronica Yanhs to discuss how to achieve orgasmic operations in your business. Veronica is the CEO of Business Laid Bare, where they help growth-stage startups and organizations with their everyday work experience, increasing profits, and creating lasting change. Tune in to learn the shear importance of your operations, how to optimize your business, and a few of the most common areas business owners often erroneously focus on when attempting to scale.

Send us a text

Ep. 152 – Chris addresses what to look forward to in 2023 in the marketing automation industry. He discusses trends that he predicts will gain massive momentum, new ways to monetize and scale your business, and even what to be prepared for with email marketing. He also shares insight on what’s to come with the All Systems Go! Podcast, both public and premium versions, in the new year. Tune in to hear Chris’ expert advice and predictions on what to expect in the next 365 days!