Your yoga teacher training handed you a certificate. It probably didn't hand you the confidence when teaching yoga. Somewhere between the anatomy module you watched once at 1 am and the philosophy lecture that got squeezed into a weekend, a gap opened up between being certified and actually knowing your stuff (and imposter syndrome crept in).
All Mats Taken lives in that gap. Host Adrianne Jerrett, a yin yoga teacher, herbalism student and unapologetic learning-science nerd (slash nerd in general), goes deep on the material trainings rush through: anatomy that makes sense, philosophy taught with nuance and depth, the real history of yoga and the teaching craft that turns knowledge into confident classes. Expect well-researched solo deep dives, occasional interviews with genuine scholars and master teachers and a dash of business and marketing to tie it all together.
From certified to confident yoga teacher. New episodes twice a month.
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54: Yoga Teacher's Business Blueprint: Find Your Niche, Build Your Brand, and Create Real Income Online With Andy Zoltan
Wednesday, May 20, 2026 • Duration 01:04:43
What does it actually take to build a sustainable yoga business in 2026 and beyond? In this episode I'm joined by Andy Zoltan, founder of ImpactMe, to unpack the real business strategies behind building an audience, finding your niche, and turning your yoga teaching into a thriving income.
Whether you're teaching at seven studios and barely making ends meet, or you're just starting out and don't know where to focus, this conversation is packed with practical, no-fluff advice.
What We Cover:
How Andy built DoYou Yoga to 1.2 million members starting with zero yoga knowledge
Why personal brands are outperforming faceless platforms and what that means for you
The real reason "niche down" advice feels overwhelming (and how to actually do it)
How to overcome imposter syndrome and stop comparing yourself to 10/10 gurus
His 'trifecta' marketing system and hy DMs are one of the most powerful (and underused) tools for yoga teachers right now
The 5 phases of building a yoga business and how to know which one you're in
And so much more!
If you're a yoga teacher, breathwork coach, Pilates instructor, or wellness professional who knows you have something valuable to offer but you're struggling to turn that passion into a consistent, sustainable income this episode is for you.
Meet Andy Zoltan:
Andy helps yoga teachers build profitable online brands. A former Accenture consultant and founder of DoYou.com, one of the world's largest yoga platforms, Andy has helped hundreds of teachers grow from part-time instructors into thriving business owners.
He's known for pioneering the Hybrid Coaching model — a new approach that lets teachers combine personal connection with scalable systems, so they can create real income and real impact at the same time
All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
53: Yoga Nidra Is Not What You Think | Indu Arora on the Ancient State of Conscious Sleep
Saturday, May 2, 2026 • Duration 51:18
Most people know Yoga Nidra as a relaxation tool that helps you fall asleep. But according to renowned yoga therapist and author Indu Arora, we've been missing the most important word in the practice... yoga. In this deeply illuminating conversation, Indu unpacks the true philosophy of Yoga Nidra, tracing it from ancient Vedic and Tantric texts all the way to the modern technique we practice today and we discuss why the difference matters more than you think.
In this episode you'll learn:
Why Yoga Nidra is a state of consciousness, not just a relaxation technique. And what the ancient texts actually say about it
The real reason we fall asleep during Yoga Nidra (and what to do about it)
How to prepare your body and nervous system before practice to stay present and aware
Why reading a script is not the same as true transmission and how your personal practice changes everything
The many pathways to Yoga Nidra beyond the Pancha Koshas, including through the three bodies, the five pranas, and more
What "frequency following response" means and why the state you are in shapes the experience of every student in the room
Why Indu believes we are "settling for fractions" of what Yoga Nidra can truly offer
Whether you're a seasoned practitioner or a yoga teacher looking to deepen your transmission, this episode will completely shift the way you approach Yoga Nidra.
About Indu Arora:
Indu Arora is a Yoga and Ayurveda teacher, mentor, and author, based out of the USA. She considers herself a student for a lifetime. Indu has been sharing about Yoga philosophy, Yoga Therapy, and Ayurveda for the last two decades. Her unique gift is making Yoga and Ayurveda a practice, which is equally useful for a beginner as for a sincere seeker who has made Yoga a lifelong journey. She is inspired by and taught under Kriya Yoga, Himalayan Yoga, Kashmir Shiavism, and Sivananda Yoga lineages. She has studied in a traditional Guru-shishya parampara setting.
Her teaching style is rooted in empowering and inspiring students to awaken the inner Guru. Her core philosophy is 'Yoga is a Work-in and not a Work-out'.
52: The Yoga Teacher's Guide to Podcast Guesting with Sam Brake Guia
Wednesday, April 15, 2026 • Duration 01:05:29
If you're a yoga teacher looking to grow your business without spending hours on social media, podcast guesting might be the marketing strategy you've been missing. In this episode, Sam Brake Guia, co-founder of Pod Written and host of Mics to Millions podcast, shares exactly how yoga teachers can leverage podcast guesting to build authority, attract clients and grow their audience. Sam has spent over four years booking yoga teachers on podcasts and he's bringing all of that expertise to this conversation.
In this episode you'll learn:
Why podcasting is one of the most intimate and high-converting marketing channels for yoga teachers
How to identify the right podcasts to pitch (and why getting this wrong wastes your time)
What makes a compelling pitch and the quality vs. quantity mistake most people make
How to deliver a great guest interview that builds trust without being overly promotional
What to do after the episode goes live to maximise every appearance
How long it realistically takes to see results from a podcast guesting strategy
Why you don't need your own podcast to make this work for your business
If you're a yoga teacher or studio owner looking to grow your business with the power of podcast guesting this episode will give you a clear and actionable roadmap to start using this strategy in your yoga business marketing plan.
**References to last year in the episode refer to 2025 as this was recorded in 2025. I over-batched interview recording, which I discuss in the episode 😅. At the time of publishing the show is 23 months old, not 14 as mentioned here.**
Meet Sam Brake Guia from Podwritten:
Sam Brake Guia is the Co-founder of PodWritten, a full-service agency he runs with his wife, specializing in helping health, fitness, and wellness businesses grow through strategic podcast guesting. Additionally, he hosts Mics to Millions, a podcast where he shares interviews with top-tier hosts, expert insights, and solo episodes aimed at helping health, fitness, and wellness podcast hosts scale and grow their shows.
51: Yoga Teacher Real Talk with Kelly Smith: Yoga Nidra, ADHD & the Business of Teaching Meditation
Wednesday, April 1, 2026 • Duration 49:56
Are you a yoga teacher who weaves in meditation or do you avoid it? In this episode I welcome Kelly Smith, host of the Mindful in Minutes Podcast to share how meditation can make you stand out as a teacher and keep your students coming back because it's the secret tool they've been craving (even if they don't know it). We also discuss how embracing your neurodivergent brain can become your teaching superpower.
In this episode, we'll cover:
What students really mean when they say they "can't meditate"
How Kelly went from power yoga to specializing in meditation and yoga nidra
The difference between yoga nidra, meditation iRest and NSDR (Non-Sleep Deep Rest)
Why ADHD is Kelly's secret weapon in building a successful meditation business
Simple ways to weave meditation into any yoga class (even yoga sculpt)
Practical business strategies: events, workshops, and making $400/hour teaching meditation
Tips for staying on track building your yoga business with ADHD
AND MORE!
If you're a yoga teacher with ADHD, struggle with infusing meditation into your classes OR LOVE IT and want more tips this episode is for you.
If you want to learn more about Yoga Nidra from Kelly join her 25-hour Yoga Nidra course before May 30th and use the code ALLMATSTAKEN for $50 off. Learn more here: https://www.yogaforyouonline.com/yoganidratt
Meet Kelly:
Kelly Smith is a global yoga and meditation teacher, author, E-RYT 500/ YACEP, founder of Yoga For You and the host of the iTunes chart topping podcasts Mindful in Minutes and Meditation Mama with over 25 million downloads. Kelly believes that there is not a one-size-fits-all approach to yoga and meditation and encourages her students to find their own personal practice, listen to their bodies, and find inner joy by accessing their most authentic selves. Kelly is best known for her guided meditation, yoga nidra, and restorative yoga practices that she has been sharing since 2016 on her podcasts and books.
50: 5 Yoga Business & Marketing Lessons from One Year of Teaching Yin Yoga
Friday, March 20, 2026 • Duration 47:27
I've hit 50 episodes of this podcast around the same time I've reached the one-year milestone of teaching and building an in-person yin yoga class post maternity leave from scratch. So to celebrate I'm sharing my honest take on 5 lessons I've learned from the highs and lows in the yoga business and marketing realm this past year. I've also conjured up some deals for you. See below 👇
I'll be sharing:
Why consistency beats hustle — and why the pressure to grow fast can actually slow everything down. If you've ever felt like you need your class to work right now, this one's for you.
Which marketing strategies actually filled seats — Facebook groups, Google My Business, event sites, Instagram. I break down what worked, what didn't and why the answer probably makes more sense than you'd expect once you think about where your students actually spend their time.
How to honestly audit your own marketing — because there's a big difference between "nothing's working" and "I've been holding back somewhere and I know it."
The website trap — as a website designer, this was a genuinely hard lesson to sit with. A simpler setup that works beats a beautiful one that costs more than your class earns.
If you're a yoga teacher building your own in-person (or online) class, especially if you're doing it independently (not under a studio), this episode this is for you!
Special Deals for the 50th Episode in Conjunction with FrikShuhn Yoga:
I've managed to negotiate some sweet deals for you as an All Mats Taken listener from my friend Colynn of Frikshuhn Yoga. You won't find these advertised on her website!
OR You choose path and get help along the way for only $111 for your first 12 months :
49: We're Thinking About Yoga Marketing All Wrong (And What We Should Focus On Instead)
Friday, March 6, 2026 • Duration 58:30
Does your yoga marketing plan involve you spending hours every week creating free content and wondering why your classes still aren't filling? In this solo episode, I unpack why the free content model most yoga teachers have been taught has a fundamental flaw in today's algorithm-driven landscape and what marketing strategies I'm leaning towards more in 2026.
We cover:
- Why organic Instagram reach has collapsed for small businesses and what that means for your time
- The real cost of free content marketing (hint: it's not free)
- What the data says about email, word of mouth, and community as marketing channels
- A practical reframe for thinking about paid promotion without selling your soul to Meta
- Three simple things you can do this week that don't require a filming setup
This episode is for yoga teachers who want to optimize or scale their marketing plan in 2026 with clear direction.
48: Building a Yoga Business by Being Yourself: Your Story Is Your Strategy With Amy Fraser
Tuesday, February 17, 2026 • Duration 51:22
Do you find you hit resistance when showing up in your yoga business? In this powerful conversation, photographer Amy Fraser shares how going viral through vulnerability transformed both her business and her relationship with being seen. We explore why showing up authentically isn't just empowering, it's the smartest marketing strategy you can use as a yoga teacher or wellness entrepreneur.
In this episode, we'll explore:
Why women are conditioned to shrink and how to push back against it
Amy's story of going viral (1M+ views)
The confidence paradox: why you must do the scary thing before feeling ready
How professional photography helps women reclaim parts of themselves
Practical tips for showing up online when you feel like you have nothing to say
Setting boundaries while staying vulnerable in your content
Why your unique story is the one thing no competitor can replicate
The real difference between a pretty brand photo and an effective one
If you're a yoga teacher, healer, or creative entrepreneur who struggles with visibility, feels resistant to showing up on social media, or wonders if sharing your authentic story is worth the risk. If you've been waiting to feel "ready" before putting yourself out there, this conversation will show you why waiting is costing you connection, clients and confidence.
Meet Amy Fraser:
Amy Fraser is a yoga photographer, web designer and strategist based in the Gold Coast, Australia who helps heart-led business owners create websites that feel as authentic as they are effective. She believes your online presence should be more than just a pretty homepage—it should tell your story, connect with your audience, and naturally guide them to work with you.
Check out our top resources for building your yoga business:
47: The Anti-Hustle Marketing Method for Yoga Teachers: Align Your Business with Your Values with Nyk Danu
Wednesday, February 4, 2026 • Duration 01:07:51
Tired of yoga marketing that feels pushy and inauthentic? In this episode, Nyk Danu returns to share her feminine approach to marketing that prioritizes relationships over hustle. If you're a yoga teacher struggling with traditional business tactics that feel "gross" or slimy, this conversation is for you. Nyk reframes common marketing terms from "crushing it" to "overcoming objections" into heart-centered practices that align with your values.
In this episode, you'll learn:
How to apply feminine energy principles to yoga marketing without sacrificing results
Why "overcoming objections" is like unwanted advances (and what to do instead)
The seasonal approach to business that replaces constant hustle with sustainable growth
How to reframe aggressive marketing "bro" language
The circular economy mindset that transforms how yoga teachers think about money
When to use masculine energy in your marketing (and when to lean into the feminine)
If you're a yoga teacher who wants to grow your business using an anti-hustle marketing approach that feels sustainable and genuine, this episode is for you.
Meet Nyk Danu:
Nyk Danu is a certified Yoga Therapist, Yin Yoga Teacher Trainer, Yoga business mentor, and host of A Yin Yoga podcast. Nyk lives in the magical city of Victoria on the enchanted Vancouver Island off the west coast of Canada she teaches Therapeutic Yoga to MisFits. Gen Xers (and sometimes Y) who don't feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, neurodiverse, geeks, and bookworms.
Nyk has been practicing Yoga since 1998 and teaching since 2004. She has well over 2000 hours of Yoga Teacher Training, including 500 hours with Paul Grilley and an 800-hour Yoga Therapy certification. Her passion for Yin Yoga sparked a deep resonance and curiosity for Traditional Chinese Medicine. This then drew her to study 2300 hours of Traditional Chinese Medicine at Pacific Rim College.
Nyk has since combined her Yoga Therapy Training, Yin Yoga Training, and Traditional Chinese Medicine knowledge to create a unique Therapeutic Yin Yoga teacher training program that has gotten rave reviews.
46: Feeling Drained By Hustle? Your Permission to Slow Down: Why Maintaining Your Yoga Business Is Enough (Sometimes...)
Wednesday, January 21, 2026 • Duration 29:53
What if the secret to growing your yoga business isn't adding more, it's subtracting? Today's episode is an unofficial part-2 to the last one on New Year's Resolutions, where I get brutally honest about time, energy, and the pressure to constantly hustle. From banning a client from ChatGPT to choosing gut health over social media, I'll share why going into maintenance mode isn't failing.
If you're a yoga teacher feeling drained by the constant push to grow, post, and perform, this episode is your permission slip to slow down and focus on what actually matters.
Listen now to discover the one question that will change how you approach your business in 2026.
All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
45: The Real Reason 80% of New Year's Resolutions Fail By February (And How to Be The Other 20%)
Monday, January 5, 2026 • Duration 35:25
Is setting New Year's resolutions actually worth it, or are we setting ourselves up for inevitable failure? In this episode, I dig into the research on New Year's goal-setting and share what actually works (and what doesn't). Spoiler: resolutions DO work (they're 10x more effective than having no resolution at all) but only if you set them up right. I break down the science behind why most resolutions fail by February, the psychological mechanisms that make fresh starts powerful, and the specific strategies research shows will help you actually achieve your goals. Whether you're planning to grow your yoga business or setting personal development for 2026, this episode will help you set goals that stick.
Ready to set goals that actually stick? Grab your notebook and start reframing your 2026 intentions using the strategies from this episode. And if you found this helpful, share it with a yoga teacher friend who needs to hear this too.
James Clear (2018). Atomic habits: An easy & proven way to build good habits & break bad ones.* https://amzn.to/3YpUcna
More References?
Bryan, C. J., Walton, G. M., Rogers, T., & Dweck, C. S. (2011). Motivating voter turnout by invoking the self. , (31), 12653-12656.
She is the author of Mudra: The Sacred Secret (2015), Yoga: Ancient Heritage, Tomorrow's Vision (2005, 2019), and SOMA: 100 Heritage Recipes for Self-Care (e-book, 2020; updated hard copy, 2022).
Get SOMA - 100 Heritage Recipes for Self-Care in E-Book format on Amazon*: https://amzn.to/4cZpLsQ
About The Show:
All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
P.S. We mentioned Kelly Smith & her Yoga Nidra training in this episode so I wanted to add a reminder that Kelly is currently offering All Mats Taken listeners $50 her 25-Hour Yoga Nidra Teacher Training until the end of May 2026. Use the code ALLMATSTAKEN for $50 off at checkout. Learn more here: https://www.yogaforyouonline.com/yoganidratt
About The Show:
All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
Get the full coaching & training package featuring 14+ Yoga Alliance teacher training specialist certifications.
Ritual Over Resolutions: A yin-style goal-setting workshop with Yoga Nidra: https://jerrettdigital.thrivecart.com/ritual-over-resolution/
Episode Links:
Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting*https://allmatstaken.com/tree
All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
Nyk has been helping Yoga teachers flourish in their Yoga Businesses since 2014 both through her one-on-one business mentorship sessions and through her signature group Program: Marketing with Heart
All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69-119. https://doi.org/10.1016/S0065-2601(06)38002-1
Norcross, J. C., Mrykalo, M. S., & Blagys, M. D. (2002). Auld lang syne: Success predictors, change processes, and self-reported outcomes of New Year's resolvers and nonresolvers. Journal of Clinical Psychology, 58(4), 397-405. https://doi.org/10.1002/jclp.1151
Oscarsson, M., Carlbring, P., Andersson, G., & Rozental, A. (2020). A large-scale experiment on New Year's resolutions: Approach-oriented goals are more successful than avoidance-oriented goals. PLOS ONE, 15(12), e0234097. https://doi.org/10.1371/journal.pone.0234097
Polivy, J., & Herman, C. P. (2002). If at first you don't succeed: False hopes of self-change. American Psychologist, 57(9), 677-689. https://doi.org/10.1037/0003-066X.57.9.677
Sheeran, P., Liström, S., & Gollwitzer, P. M. (2024). The when and how of planning: Meta-analysis of the scope and components of implementation intentions in 642 tests. British Journal of Social Psychology. https://doi.org/10.1111/bjso.12744
Thorndike, A. N., Sonnenberg, L., Riis, J., Barraclough, S., & Levy, D. E. (2012). A 2-phase labeling and choice architecture intervention to improve healthy food and beverage choices. American Journal of Public Health, 102(3), 527-533. https://doi.org/10.2105/AJPH.2011.300391
Williamson, O., Swann, C., Bennett, K. J. M., Bird, M. D., Goddard, S. G., Schweickle, M. J., & Jackman, P. C. (2022). The performance and psychological effects of goal setting in sport: A systematic review and meta-analysis. International Review of Sport and Exercise Psychology, 17(2), 1050-1078. https://doi.org/10.1080/1750984X.2022.2116723
About The Show:
All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.
*Affiliate link: If you buy after clicking this link it won't cost you any more, but you'll help support the show. Thank you 🫶
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