Explore every episode of the podcast All About Digital Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Creating an Advertising Campaign with ChatGPT: Hands On | 02 juin 2023 | 01:02:36 | |
Today’s episode is all about creating an advertising campaign with ChatGPT, with your hosts Chris Bruno and Travis Ketchum. We break down:
We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description. This episode is also available on YouTube with a complete video of the ChatGPT process we went through. We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts. | |||
| How To Create A Marketing Avatar | 25 mai 2023 | 00:39:59 | |
Today’s episode is all about how to create a marketing avatar, with your hosts Chris Bruno and Travis Ketchum. We break down:
We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description. Stuff We Mentioned: We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts. | |||
| How to Scale an Agency with Tyler Narducci | 18 mai 2023 | 00:48:00 | |
Today's episode is all about how to scale an agency, with Tyler Narducci from Done For You Agency. Join Travis Ketchum and Tyler as they dive into:
We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts. | |||
| How Marketing Attribution Takes You From “No Numbers, No Business” to “Know Numbers, Know Business” | 11 mai 2023 | 00:47:06 | |
Today's episode is all about how important marketing attribution is for your business. Join Scott Desgrosseilliers, CEO of Wicked Reports, and your Co-Hosts Travis Ketchum and Chris Bruno.
We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts. | |||
| How to Generate $100 Million in High Ticket Sales With Bailey Proulx | 04 mai 2023 | 00:57:35 | |
Today's episode is all about how Bailey Proulx has helped his clients sell $100 million in high ticket sales.
We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts. | |||
| 7X Your Lead Magnet Engagement | 27 avr. 2023 | 00:24:39 | |
Today's episode is all about how you can 7X your lead magnet engagement. If you're currently giving away a free resource as a way to build your mailing list, you need to listen to this episode.
You can get free access to the Lead Magnet Multiplier training here. We also talked about how we'd love to give some free reviews and advice to our listeners, so feel free to reach out to us either, you'll find all the social media links down at the bottom of the description. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts. | |||
| How To Get MORE LEADS For Your Agency And Close MORE SALES With Alex Schlinsky | 20 avr. 2023 | 00:43:41 | |
Alex Schlinsky is a renowned authority on lead generation and conversion, and he has helped agencies of all sizes achieve success. In this episode, you'll head about some of the strategies Alex uses to generate leads and close sales. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. | |||
| AI and Digital Marketing in 2023 | 13 avr. 2023 | 00:49:37 | |
In this episode, we take a look at what AI and digital marketing will look like in 2023. We discuss the different applications of AI digital marketing, and discuss the potential implications of this technology on the future of marketing. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. | |||
| Meet your new Co-Hosts - Season 2 IS finally here! | 13 avr. 2023 | 00:12:04 | |
In this podcast episode, co-hosts Chris Bruno and Travis Ketchum introduce the revamped show, which will cover different topics related to digital marketing, including educational and video content. The hosts talk about their backgrounds, with Travis sharing his experience building software platforms like Contest Domination and Campaign Refinery. The hosts also discuss the role of AI and generative AI in marketing and other industries. The episode sets the stage for future episodes to come, where listeners can expect to learn about various marketing strategies, tactics, and tools to improve their online results. | |||
| Episode 160 - Marketing SaaS Companies with Adam O'Leary | 02 nov. 2021 | 00:36:45 | |
This week's episode is all about Marketing SaaS Companies. I'm joined by Adam O'Leary, co-founder of Trustscout, a video testimonial capture tool originally developed for agency white-label, eCommerce, and SMBs. Testimonials are so important today, especially when there is so much choice in the market. These are really what sets you aside from the competition. But you shouldn't be afraid of negative reviews. This gives you a chance to understand what problems your customers are facing. Adam would always try to get on the phone with someone who left a bad review and understand why the person felt that way. This is a great method of understanding their perspective and you talk them through further steps. This also allows you to make improvements from finding out these problems that people are having so you can make sure they don't reoccur. We go on to speak about the two main aspects of a business being traffic and sales. As business owners, it's easy to get caught up with the tasks that don't move you forward. At the end of the day, there's nothing more important than how many people saw your message and how many people bought into it. | |||
| Episode 159 - How to Market E-Commerce with Chloë Thomas | 26 oct. 2021 | 00:39:04 | |
This week's episode is all about how to market e-commerce. I'm joined by Chloë Thomas, Author and host of both the Award-winning eCommerce MasterPlan Podcast and Keep Optimising Podcast. Having been in e-commerce since 2003, Chloë’s speciality is solving e-commerce Marketing Problems. | |||
| Episode 158 - Social Media with Gerard Murnaghan | 19 oct. 2021 | 00:42:12 | |
This week's episode is all about social media. I'm joined by Gerard Murnaghan, General Manager & Vice President of Sprout Social, a business that offers a suite of social media solutions that supports organisations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences. Social media channels are now essential to a businesses digital profile. The pandemic has fuelled the online presence of businesses, causing everyone to adapt so they would be left behind. We go on to speak about there being a lack of appreciation for how much effort that goes into it and the perception of finding the job done faster and at a cheaper price. Time is a key element when it comes to content creation as this gives you the opportunity to get creative. Think outside the box and create authentic content that resonates with your audience. This is what will set you aside from your competitors generic content. Your audience will know if you're not putting any effort into your social media. It will come across to them that you as a business don't care. When they get this impression they will be more likely to shop around. If you really want to make it a success you should be putting as much attention, awareness, results and money as you can. | |||
| Episode 157 - Email Marketing with Vira Sadlak & Alissa Taggart | 12 oct. 2021 | 00:40:24 | |
This week's episode is all about email marketing. I'm joined by Vira Sadlak, Account Manager at Flowium and Alissa Taggart, Client Services Director at Flowium. Flowium is a Full-Service eCommerce Email Marketing Agency built to grow online retail revenue and connect clients to their customers. They are also the hosts of the Email Einstein podcast. Email marketing isn't dead. Used effectively, it can be a huge tool that can drive revenue for your business. This is because it is your audience, of people who signed up because they wanted to hear more. Therefore you have direct communication and engagement with your email subscribers. By using email marketing, you are able to get detailed, relevant information about your customers and then apply it to your strategy in a very substantial and impactful way. You are able to see the behaviour of your customers directly. From how they visit your website, to what they interact with, to which forms they've used, in order to give you more information. In this episode we go on to speak about the real key basics that SMEs should be doing in order to get that process started and start collecting email addresses. We talk about how businesses can use email marketing effectively. Some great ways to do this are having an opt-in form at the very bottom of your website, a pop up on that website offering value to the visitor for in exchange for their email and last, but not least, post-purchase. | |||
| Episode 156 - Growing a Community with Genecia Alluora | 05 oct. 2021 | 00:35:49 | |
This week's episode is all about growing a community. I'm joined by Genecia Alluora, Founder of Soul Rich Woman, the #1 Leading Female Entrepreneur Network in South East Asia Connecting 200,000 Women Across The Region. Growing a community is an essential part of any business today. Whether you're big or small, online or on the high street, your community are an integral part of your business. They're the ones that buy from you regular, that rave about you online and that support your business when you need it the most. What does it take to grow a community? Well, that's where Genecia's experience really shines. Starting by working with the people you know, the people around you, and continuing to consistently show up. The expression "if you build it, they will come" should probably be updated for the digital marketing world to something like; "if you consistently build it, they will come". We talk about the wealth of different experiences Genecia has had in the past, that all led her to be able to do what she does now. How she wants to empower women to come back to the workplace on their terms, to make sure they're living their best life. | |||
| Episode 155 - Marketing Automation & AI with Andrew Stockwell | 28 sept. 2021 | 00:33:45 | |
This week's episode is all about marketing automation & AI. I'm joined by Andrew Stockwell, Chief Commercial Officer at RedEye, a business specialising in multi-channel marketing automation specifically designed for retailers, travel and financial, B2C lifecycle marketing. Marketing Automation has developed a huge amount in recent years. There's now so much you can automate. With that being said, you want to start simple and don't try to automate every single task. It's important to think about your objective and what you want to achieve before doing so. We speak about the tasks you can automate as an SME straight away such as a welcome campaign, basket abandonment campaigns and specialised messages through identifying key customer groups. These three marketing automation tasks will help you get ahead of your marketing. Once you have marketing automation tasks in place you can see how they're performing and run tests. This will give you data that you can analyse. You now have a platform to start developing from where you can see what is working and what's not. From this, you can determine where you invest your time. | |||
| Episode 154 - Branding for Businesses with Nadim Sadek | 21 sept. 2021 | 00:37:29 | |
This week's episode is all about branding for businesses. I'm joined by Nadim Sadek, CEO of ProQuo AI, a business that is revolutionising brand management by offering real-time AI-powered guidance that arms brand managers with the tools they need to optimise campaigns and make decisions in real-time. Everyone has a brand. This is what sets you aside from the crowd. You want to identify who your target audience is and make sure your values align with them. There will be a promise and a need to maintain this commitment, which is known as proof. By demonstrating empathy to your customer base, you are more likely to get traction. We go on to speak about how we can use AI to help us achieve our business goals. The ProQuo AI tool, which was created using hard tech, is a piece of software that allows brand marketers to have a much greater certainty of growth. Through analysis and action AI the ProQuo tool will give you solutions depending on your situation. The tool uses 14 marketing levers that have an influence on your growth. There are so many different combinations that we as humans have no chance of logically working out the best one. Luckily for us, the ProQuo action plans always come with one that is most recommend and alternative options in case it's not actionable right away. | |||
| Episode 153 - Adding Educational Courses to Your Business with Molly Keyser | 14 sept. 2021 | 00:36:22 | |
This week's episode is all about adding educational courses to your business. I'm joined by Molly Keyser, Founder of Profitable Courses, the business that's on a mission to help people turn their passion into an online course that's profitable from day 1. Molly now helps service-based business owners add a profitable online course to their business so they can scale without trading more of their time for dollars. With more businesses moving online than ever before, you are missing out if you aren't online. By taking the knowledge you already know and moving this online into a digital product, you can leverage the power of being online to educate others who share the same passions. We go on to speak about how you can find ideas on what you want to base your course on. Creating a list of all of the areas in which you are knowledgeable about, and have a passion for, will help you to get that visibility. Your story on how you have got to where you are is also a key driver as you will be able to teach through your experience. Once you've got your ideas you need to research them. Have a look and see if your course idea already exists and is selling. This is very important because if you can see the idea's selling you know that yours can sell too. By beta testing, or as Molly would refer to, kick-starting, you can get a sense of what people are interested in and more importantly, if they are going to buy your course. This is selling it before it's created. | |||
| Episode 152 - Telling stories through video with Dan Bennett | 07 sept. 2021 | 00:39:33 | |
This week's episode is all about telling stories through video. I’m joined by Dan Bennett the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and private membership. He is also a digital media freelancer who offers direct consultation for companies, as well as having decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development. | |||
| Episode 151 - Content Creation Strategy with Ashley J. Saunders | 31 août 2021 | 00:42:25 | |
This week’s episode is all about content creation strategy. I’m joined by Ashley J. Saunders, founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. AJ has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio. | |||
| Episode 150 - 2 Years - 150 Episodes - 31k Downloads - Reminiscing | 24 août 2021 | 00:29:18 | |
This week's episode is very special as we've just celebrated our 2 year anniversary! In this time we have produced 150 Episodes and accumulated 31k downloads. Joining me are Anna Simmonds and Gareth Alvarez, who were both on the very first episode of the All About Digital Marketing Podcast in July 2019. | |||
| Episode 149 - Marketing Technology with Dan McGaw | 03 août 2021 | 00:38:36 | |
This week’s episode is all about Marketing Technology. I’m joined by Dan McGaw, CEO & Founder at McGaw.io and UTM.io. McGaw.io is a marketing technology and marketing analytics consulting company that works on building brands' marketing tech stack and analytics stack. UTM.io is a SaaS product that does campaign link management to ensure your analytics are clean and you are using the correct UTM. Dan also finds time to be a 500 Startups Mentor and previously started the first business accelerator in Orlando. | |||
| Episode 148 - Creating Content with AI with Ryo Chiba | 27 juil. 2021 | 00:35:43 | |
This week’s episode is all about creating content with AI. I’m joined by Ryo Chiba, Co-Founder at Topic, an AI writing assistant that optimises your content to drive more organic traffic. Ryo has taken all his experience and knowledge and built Topic so that marketers could take advantage and create content in a scalable way that actually has a chance of ranking. When creating content, SEO is a huge component to think about. It is a complicated process that is constantly evolving and involves a huge amount of research which most marketers don't end up doing. It should be thought of as a long term battle, there are no quick wins. Some of the key points you should be focusing on in order to help your content rank and generate traffic are to compare your content with the top-ranked articles, identifying how competitive your keyword is, your ability to target that search intent and the amount of content you're able to create. We go on to speak about how we can use Artificial intelligence (AI) to know what content to create. AI is integrated in many of the tools we use on a daily basis but we don't realise this. It helps to make sure you have a starting point when creating content, so as you're not just staring at a blank screen, it helps speeds up the workflow. The Topic tool helps massively with the content research and the brief creation aspect of your content creation. | |||
| Episode 147 - Local Business Marketing with Neel Parekh | 20 juil. 2021 | 00:37:33 | |
This week’s episode is all about local business marketing. I’m joined by Neel Parekh, Founder & CEO at MaidThis Franchise, a business that helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings. Neel is now on a mission to help others achieve running a fully remote local business. Remote working has become more popular now than ever with businesses adapting to a more efficient way of working even in a local environment. As most businesses are now online, having an understanding of digital marketing is essential. Knowing the basic marketing principles for SEO, email marketing, Google Adwords and landing pages will give you an edge over your competitors, as they might not necessarily be using these features. We go on to speak about the importance of having a Google My Business Page as this means you can appear on page one of Google, without having to battle for organic results, through SERP features. Another big aspect is the reviews section. People are always looking for social proof. By adding these reviews to your website, you help to paint a better picture about your business. You should always be responding to these reviews no matter how good or bad they are as this shows a human element. | |||
| Episode 146 - Smartphone Video Marketing with Daryl Cygler | 13 juil. 2021 | 00:40:58 | |
This week's episode is all about smartphone video marketing. I'm joined by Daryl Cygler, founder of Smartphone Video Marketing, the business that teaches SMB owners how to start and scale their video marketing efforts without the need for video production companies and expensive film equipment.
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| Episode 145 - Taking Sales Online with Bill Murphy | 06 juil. 2021 | 00:35:43 | |
This week's episode is all about taking sales online. I'm joined by Bill Murphy, Founder and CEO of Solar Cheat Code and Cheat Code For Sales Pros, a consulting marketing firm that helps salespeople create sales opportunities using online marketing to build their personal brands. With everything being moved online there are new ways to sell your products. Through the powers of social media, you can impose your will on an existing marketplace and reach different people at different times. Social media gives you the opportunity to engage with your community instead of purely optimising for conversions. You need to be building relationships. We go on to speak about looking at marketing as a three-piece funnel where at the top of the funnel, you have your awareness, the middle you have credibility and finally, at the bottom, you have the call to action. Creating content helps massively to build awareness for the top of the funnel. Think about what your customer is interested in. How does your product help them achieve their desired outcomes? An easy way to think about this would be to base your content on a list of all the features and how they ultimately benefit the customer. We want to create authentic content that resonates with our target market. Testimonials, case studies and before and afters will help you to build credibility. | |||
| Episode 144 - Loyalty Marketing with Paula Thomas | 29 juin 2021 | 00:32:16 | |
This weeks episode is all about loyalty marketing. I'm joined by Paula Thomas, creator & host of the Let’s Talk Loyalty podcast. Paula is a loyalty marketing expert with over twenty years of experience delivering tangible results for some of the world's top brands. The show is targeted at industry professionals who specialise in creating, running and optimising marketing programmes that drive customer loyalty. | |||
| Episode 143 - The Power of Podcasting with David Pérez | 22 juin 2021 | 00:35:14 | |
This weeks episode is all about the power of podcasting. I'm joined by David Pérez, a Podcast Producer and the host of the Audience Coach podcast. His podcast helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses. David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a thousand episodes. Everyone has a community online. Creating a podcast is a great way to develop and build this community and also find more of your ideal clients. A lot of people start podcasts for the wrong reasons as they're thinking about the revenue side. A podcast is meant for relationships, it's a long term strategy. It's an opportunity to meet and connect with people and businesses that you normally wouldn't have worked with. Another eye-opening feature of podcasts is that you get to have conversations with specialists and discover new perspectives about topics that you wouldn't normally. We then go on to speak about the key things to keep in mind when starting your podcast. One of the most important being the need to define your audience. The better you get to understand your target audience, the more value you can offer them. You don't have to be constantly thinking of new ideas for your podcast. There are a few ways you can find this content that people online are specifically looking for. Many people forget about this. Creating content that the audience needs and that solves their problems is very valuable as you know you've got an audience for it. The same questions that keep being asked are the same problems that more people are facing. How do we find these questions? By scanning the comments section of social media, YouTube and similar platforms, you can gauge what people online are looking for. From looking at this you can extract the common issues and base your ideas on these suggestions and questions. Another resource for your content is answering the questions that your clients and customers have around your business. | |||
| Episode 142 - SERP Features With Diana Richardson | 15 juin 2021 | 00:40:48 | |
This week's episode is all about SERP features. I'm joined by Diana Richardson, Social Media Manager at SEMrush. Diana has a wealth of experience in digital marketing from her previous roles. She learned SEO and PPC from the ground alongside Google and Bing as they evolved. Diana used SEMrush in her previous roles and has been a huge advocate of the tool. SEMrush is an all-in-one suite of tools for improving online visibility and discovering marketing insights. The tool is suitable for marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management and Social Media. Basically everyone. A key feature that sets it apart from other tools thought is its data visualisation. The acronym SERP stands for Search Engine Results Page. A SERP feature is everything on the search results page except the organic links and the paid ads. They are the enhancements you see when using Google. Search engines will continually test and update the features on these pages to make sure they are providing the best user experience. SERP features also give you a great opportunity to be present on the first page without having to battle for organic results. The way search engines work is that they crawl the internet and pull through content that is the most relevant. You need to make sure that you have content in the first place with the most relevant keywords. So if your content and keywords aren't, then you're not going to be present. We go on to speak about the things you can do to make sure that your content is being found. By including engaging multimedia and making sure you're answering questions, you can gain more interaction and help appear higher up on search engines. Another tip would be to make your content and website as clean and accessible as possible so that both people and search engines can recognise this. User experience plays a huge part in how long people spend on a website and where it will rank. | |||
| Episode 141 - Event Planning Goes Virtual with Erica Maurer | 08 juin 2021 | 00:35:49 | |
This week's episode is all about how event planning has gone virtual. I'm joined by Erica Maurer, a veteran event planner and partner at EMRG Media, a leading full service event planning and digital marketing company. She is also a partner and producer of The Event Planning Expo, New York City’s largest events and hospitality industry trade show. | |||
| Episode 140 - LinkedIn, Employee Advocacy and More with Jonathan Baldock | 01 juin 2021 | 00:41:07 | |
Today's episode is all about employee advocacy on LinkedIn and more with Jonathan Baldock. Jonathan works in an advisory role for SocialHP. In his previous role, 9 years at LinkedIn, he served customers like Accenture, JPMorgan Chase, Johnson & Johnson, PespsiCo, Hershey's and IBM. He is highly skilled in sharing best practices and an expert in social media recruitment, sales and marketing strategies. We speak about encouraging employee engagement on social media as this can be very powerful. It can be a challenge to get employees to "buy-in" and actually share your content. You will need to explain the reasons why their support will benefit the company and also themselves. Sharing will help the company by increasing reach, creating new leads and more sales opportunities. For the employees, it will raise their professional profile and by sharing thought leadership, industry news, and company content, you can become an expert within your network. We then go on to speak about LinkedIn's owned, earned and paid audiences and the difference between each one. Owned audience is your channel (company or personal) and organic reach. You will not have to pay for these as it's part of your ecosystem. Earned is the most valuable audience. If you earn it, you didn't have to pay for it. This is your network and the networks of employees. The employees are connected to your customers and prospects. They're the assets of the company. Paid is when you put ads in front of specific people getting them to take a specific action for a chosen duration of time. The platform will give you information on the size of the audience and how much it's going to cost you. When posting content, we need to be adding value. It's about keeping the conversation going with the people that matter most. This is called evergreen marketing, or an evergreen channel, which is always on, that's why it's evergreen. Posting and sharing content that is of value from your company will appeal more to your audience because employees content is twice as trusted as the brand. This will be shared with their network and more importantly, people they know and trust. Stay safe and enjoy the episode. | |||
| Episode 139 - What and How to Measure Your Digital Marketing with Chris Mercer | 25 mai 2021 | 00:37:26 | |
Today's episode is all about what, and how, to measure your Digital Marketing. I'm joined by Chris Mercer, the Co-founder of MeasurementMarketing.io. Mercer (as he’s known) is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies know, trust, and grow their numbers. It is so important for all businesses, especially SMEs, to know their numbers and how they're getting results. Most people don't fully understand this, but once you understand it, you will have more clarity. You can then start to plan ahead and be more certain of what's going to happen. Tools such as Google Analytics and Google Tag Manager are hugely powerful when it comes to measuring your marketing. With all this power, comes a lot of complexity. When you're not 100% sure where to gather the right information, it can be a real challenge. It's worth investing some time so that you understand the basics and have them set up for use. We go on to speak about using the source medium report in Google Analytics as this has everything you need right away all in one report. When you learn this one report and understand how to use it to tell a story, the rest of the platform should be a lot easier to navigate. All our marketing efforts should be objective-driven. You need to make sure that you've got a goal in mind. You should only be sending traffic to your site with a purpose in mind. You need to be able to measure it if it's achieving its purpose. This enables you to see the process and understand where you need to adjust what you're doing if it's not going to plan. Without knowing this data, you don't know what is and what isn't working. | |||
| Episode 138 - Contact Management on Steroids with Jon Ferrara | 18 mai 2021 | 00:41:43 | |
Today's episode is all about contact management on steroids. I'm joined by Jon Ferrara, CEO of Nimble and a renowned pioneer in the Customer Relationship Management (CRM) field, serial entrepreneur and marketing and sales expert. | |||
| Episode 137 - Self-Serve Ads with Lisen Zethraeus | 11 mai 2021 | 00:40:18 | |
Today's episode is all about self-serve ads. I'm joined by Lisen Zethraeus, Chief Marketing Officer at DanAds, who has a wealth of experience with brands including Mars Inc, M&Ms, Snickers, Orbit, Whiskers, and Pedigree. All of these brands have huge marketing budgets and many levels of approval when running campaigns. | |||
| Episode 136 - 2 Weeks Ahead is Good for Your Head! | 06 mai 2021 | 00:10:28 | |
Today's episode is all about the concept of "2 weeks ahead is good for your head". We never want to be rushing around and desperately trying to create content. This is a big No. When content is done quickly at the last minute, it usually has mistakes or other issues. It won't be thought out properly and is not actually going to take us towards our objectives. Think about the effect on you, your brand, and most importantly, your audience. Another issue is when you go on to a business's social media page and try to find information and notice that they haven't posted for a month or more. This creates confusion, especially now with everything that's happened over the last year with a lot of businesses, unfortunately, having closed. It doesn't look good for the business. To make sure that we're never on the back-foot we like to plan to be 2 weeks ahead. That's going to help your brand get recognised. When people see your content they will form links to your business and know what you're about. That is the key. That's why we should be posting consistently. By planning and always being two weeks ahead, you take away the pressure for you and the chance that your audience will forget who you are. Having that baseline content and adding on top of that is going to be far more powerful than having no content planned and trying to add things on the day. How planned is your content? Let us know. I hope you all stay safe. Enjoy the episode! A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. Stuff We Mentioned
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| Episode 135 - People First Digital Marketing with Mike Krass | 04 mai 2021 | 00:38:55 | |
Today's episode is all about People First Digital Marketing with Mike Krass. Mike is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specialising in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. The Healthcare industry is highly regulated and this includes communications. There is a lot you can not say. When it comes to Life Science and Pharmaceutical marketing you have to be very careful. The general rule of thumb is that you can talk about yourself but making comparisons is a real issue. This can get you in trouble with the regulators or even worse, a federal organisation. There's often a misconception that you need someone to do marketing and to make sure that you're posting on social media. Many small business owners fall into this trap. We go on to speak about small businesses choosing between hiring somebody in-house as the first and only marketing employee or choosing an agency that is suited to your requirements. We also discuss some of the benefits and challenges of both approaches. When it comes to hiring there are other costs in addition to the salary, experience and demands on the individual that need to be understood. When going with an agency, you won't have the response time compared to that of in-house. Don't get caught up in the need of having the perfect system. You just need a system that works for you. Stay safe and enjoy the episode. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. Stuff We Mentioned
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| Episode 134 - What is a Content Calendar? | 29 avr. 2021 | 00:12:57 | |
Today's episode is all about content calendars. There are a couple of schools of thought on why they are a phenomenal tool and every small business should be using one. You've probably heard all about them, but what exactly are they and how should you be using them? Content Calendars, also known as editorial calendars, give you the ability to be on top of things and plan your content so that you don't miss anything. They enable you to view a schedule of when and where you are posting content. Key dates can be easily forgotten so using this method really helps you identify the dates. You can maximise key days, for example, Mothers day, Black Friday, anniversaries, for your business, and work anniversaries for your team. Having the ability to plan and forward think your content gives you the chance to create content themes either weekly or monthly. An example of this is spending a whole week talking about a specific product or service. Using a content calendar is a great way to create niche content for a specific amount of time. So how complex a content calendar should you create? We would advise you to use the KISS acronym: Keep It Simple, Stupid! The simpler it is the more likely you are to use it. This can be an Excel file or a Google Sheet to get you started. All you would need to do is add in your relevant dates and start creating content so you can get it scheduled well in advance of the publish date. This will keep you on top of your content creation, scheduling and posting. If you want a simple to use content calendar, head over to Socialink.co and grab yours free today. And if you have any questions, don't hesitate to reach out to us on social media @allaboutdigmar
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| Episode 133 - Generating Leads Online Through Google Ads with George Copeland | 27 avr. 2021 | 00:49:31 | |
Today's episode is all about generating leads online through Google Ads. I'm joined by George Copeland, Co-Founder & CEO of Laborem Edge. George is a Google Ads specialist that has created software to hone and optimise ads. Having a background in marketing and promotion, George was intrigued by how to generate leads online. He got into Google Ads as a mentor of his built and sold a multimillion-dollar company realising that there's something special there. He now uses this knowledge to help businesses complete their marketing goals. Google is one of the most popular search engines and has so much data available. As business owners, this information comes in very handy. We are able to use it in order to understand what people are searching for and how they behave online. When it comes to SEO and keywords, it's very easy to get into the old methodology of keyword stuffing. A lot of people don't know or understand what the implications of this can be. Also, negative keyword lists are so important and you should research this for your industry. We also talk about the importance of having a journey mapped out for your potential customer. If you are trying to drive people to your website for a specific reason, you shouldn't be sending them to the homepage or an overview page. You should be sending them to a page that is specifically about the one thing they are currently looking for. This means that you will have to create relevant landing pages, sales pages, or squeeze pages if you haven't done so already. I hope you all stay safe. Enjoy the episode! A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. Stuff We Mentioned
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| Episode 132 - Creating Content With Purpose | 22 avr. 2021 | 00:16:41 | |
Today's episode is all about creating content. We talk about it all the time. You've no doubt heard "content is king". Gary Vee even talks about creating 100 pieces of content every day. The reality for most of us is that it's just not possible. It's hard enough to create a couple of pieces of content per week let alone per day. So when it comes to creating content, what should you be doing? Here's something to think about. Would you prefer to have one piece of content, that people really engage with, that they watch, share, like and comment on, or would you rather post 5 times a day without any real purpose? Our marketing efforts should always be objective-driven, although most people forget about this when it comes to social media content. Posting on social media for the sake of it is a waste of time. You should be trying to provide real value or insight to your target audience through your content. Once you understand the 3 fundamental points below, you can set about planning what content you want to create.
If you've listened to this episode, and you'll still not sure what you should be creating content about, I'd love to have a chat and help point you in the right direction. You can book in a FREE session with us, using the following link: https://www.socialink.co/free-consultation-call/ I hope you all stay safe. Enjoy the episode! A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. Stuff We Mentioned
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| Episode 131 - The Importance of Strategy with Jose Quiroz | 20 avr. 2021 | 00:41:20 | |
Today's episode is all about the importance of strategy. I’m joined by Jose Quiroz, a serial entrepreneur and digital sales system designer who helps companies maximize their online sales with minimal effort. He is the owner and CEO of Quiroz, the company helping experienced business owners shift their perspective and experience those pivotal AHA! moments when they realize they can add a heck of a lot to their bottom line without having to hustle harder. We see so many businesses joining new platforms they aren't knowledgeable about. There are more platforms available today than ever before and so choosing the right medium is critical for success. Platforms that are on upward trends may not be the best suited. You may need to go back to basics. Understand the platform and what it is you want to achieve, then you'll get better results. Set aside time to work ON your business. To look at the bigger picture. Identify your target audience. Determine your objectives, not revenue. Your overall strategy needs to be consistent with the platform choices you are considering for your business. You are more likely to achieve exponential growth by doing it this way. I hope you all stay safe. Enjoy the episode! A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. Stuff We Mentioned
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| Episode 130 - 3 EASY Ways To Create Social Media Graphics | 15 avr. 2021 | 00:26:14 | |
Today’s episode is all about three easy ways to create social media graphics. This is the final episode in the mini-series about graphics. Previously we have talked about graphics we can all make and the different formats including understanding what to post and where based on your audience. We want to give you as much insight as possible into some of the tools that we use to be able to create quick graphic content for your social media platforms. We will not be talking about photoshop, illustrator, or any complicated software that will take you months to get comfortable with. The tools we suggest are:
If you're a small business owner and you don't have a marketing department, these will help you massively with your graphics for your social media. In addition to the podcast, we have a run-through on YouTube where you are able to see these platforms and how they work. Check out the YouTube video and get up to speed on your graphics. I hope you all stay safe. Enjoy the episode! A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.
You can find all our videos over on the Social INK YouTube Channel. | |||
| Episode 129 - Engagement Security with Kathleen Booth | 13 avr. 2021 | 00:34:46 | |
Today’s episode is all about engagement security. Making sure we are secure when being online is so important, especially when more people than ever are working from home. I'm joined by Kathleen Booth, the VP of Marketing at clean.io, the market leader in digital engagement security solutions. They are used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites. Before joining clean.io, she spent 13 years in the digital marketing agency world, first as Owner and CEO of Quintain Marketing and then as VP of Marketing at IMPACT. Kathleen is the host of the long-running Inbound Success Podcast and was named by TopRank as one of the 50 Top B2B Marketing Influencers of 2019. We talk about the fact that as marketers we're not taught about cybersecurity. We need to be aware of the issues and the risks that are associated with an online presence. A safer social experience can be provided through websites as there is more control over this platform. Social Media can suffer from the same vulnerabilities but more so since we don't have control over these platforms. An example is you don't have control of a platform getting hacked, but you can implement 2 Factor Authentication. These are just the basics. One of the risks we can encounter is social engineering, a malicious activity designed to trick people online into giving away sensitive information such as passwords. There are some simple steps you can take to protect yourself such as cybersecurity training and implementing policies internally. I hope you all stay safe. Enjoy the episode! A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created. Stuff We Mentioned Connect with Kathleen on Linkedin Visit Kathleen's Personal Website Check out the Inbound Success Podcast Visit Clean.io Check out the blog - What is Digital Engagement Security? | |||
| Episode 128 - How To Format Graphic Posts For Different Platforms | 08 avr. 2021 | 00:13:37 | |
Today’s episode is all about formatting graphic posts for social media. With a wide range of social platforms, keeping up with the formats can be a challenge. Understanding the platform your target audience are using will provide a better social experience. Each platform has many features, new ways to post, share and create content. All of these can be leveraged by repurposing content to other formats and platforms. Once you know what platform you’re going to use, you can then start to focus on the content. How you format graphics is different for each platform. This means that the format you post on one platform may not be suitable for another. Here’s a quick cheat sheet to help you out. Stay safe and enjoy the episode.
You can find all our videos over on the Social INK YouTube Channel. | |||
| Episode127 - Effective Communication with Dr. Amelia Reigstad | 06 avr. 2021 | 00:40:40 | |
Today’s episode is all about effective communication. There are more people online than ever before and it’s now essential to be an effective communicator when we’re using social media. I’m joined by Dr. Amelia Reigstad, a specialist in public relations and communications. Amelia is a university faculty member and also an effective communication consultant and coach. Working with organisations, she teaches them how to communicate effectively in the workplace. We take it for granted when posting on social media, or sending emails, or even when we’re writing that new blog post. We all communicate in the same way, right? Well, wrong! We all have different ways of being understood, and understanding too. So, ask yourself this question. How effective a communicator are you? I hope you all stay safe. Enjoy the episode! | |||
| Episode 126 - 5 Ideas For Social Media Graphics Posts | 01 avr. 2021 | 00:21:17 | |
Today's episode is all about Images & Graphics! Yep, that's right. This is the first of a 3 part mini-series, which I figured once complete, would give you all the info you need to make your social media posts stand out a little bit more.
We'll also be following this episode up with a couple more to help you know how to format your posts for each platform, and finally looking at some of the tools we use to create this content quickly and easily. | |||
| Episode 125 - Content Marketing in 2021 with Lyndsay Phillips | 30 mars 2021 | 00:43:20 | |
Today's episode is all about content marketing. In 2021, it's safe to say that we all need to create a lot of content to keep those marketing channels moving in the right direction. From blogs to social media, there's a lot to do.
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| Episode 124 - A Slight Disruption To Our Usual Program | 08 mars 2021 | 00:10:30 | |
Today's episode is a little bit different. Yep, "again?" I hear you say. But it really is. | |||
| Episode 123 - Should You Trust Your Gut? With Sunil Godse | 23 févr. 2021 | 00:44:20 | |
Today's episode is all about trusting your gut. Well, your intuition at least. For many people, it comes in the form of that sensation that something's not right. But did you know there is a developing science around what we call intuition? | |||
| Episode 122 - Useful Tools To Create Better Video Content | 16 févr. 2021 | 00:18:10 | |
Today's episode is all about making better video content. We're all looked down here in Europe, and especially in the UK. LoFi video (video content that you can make yourself) has become stock in trade for a lot of us. In our previous episode, we talked about what LoFi video is, today we're talking about how you can improve the quality of your videos. | |||
| Episode 121 - What Is Lo-Fi Video? | 11 févr. 2021 | 00:11:22 | |
Today's episode is all about LoFi video. If you're not sure what that means, don't worry, that's what we're here to help with today. LoFi video is simply video content that can be created simply, cheaply and very easily. | |||
| Episode 120 - Partnerships & Rebranding with Adam King | 09 févr. 2021 | 00:46:42 | |
Today's episode is all about partnerships. How can your business develop partnerships that are not only profitable for both parties, but also for your customers and audience? We're joined by Adam King, the first of our guests to return to the podcast. | |||