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Klarna, the ‘shop now pay later’ app is one of the first big companies to embrace AI. So much so it’s customer service agent is now doing the work of 700 people.

AI-powered customer service is nothing new, but Klarna has taken automation to the next level. As their CEO Sebastian Siemiatkowsk says, it’s a game-changer, so are we witnessing a dangerous over-reliance on AI at the cost of human jobs?

According to Klarna, their AI-powered bots now manage two-thirds of their customer service queries, representing 2.3 million conversations. It’s available in 23 markets, 24/7 and communicates in more than 35 languages dealing mainly with refunds, order issues, and general inquiries. 

And they do it with lightning speed, cutting response times from minutes to seconds.

So, the real question is: Will Klarna’s AI-first model become the norm, or will companies realise the value of keeping humans in the loop?

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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DeepSeek has sent an AI shockwave across marks, industry, and media for its capabilities, speed, and potential to disrupt AI. But what is it, and why is everyone talking about it? 

DeepSeek, is a large AI model with advanced reasoning and problem-solving abilities. Unlike some AI models that focus on text or images, DeepSeek is multimodal, meaning it can handle multiple types of data, like text, images, and code.

So what is unique about it? Well, it’s its speed, efficiency, and its ability to generate highly coherent responses. It is categorically another step in AI’s rapid evolution.

But more than that, DeepSeek’s model outperformed Meta’s Llama 3.1, OpenAI’s GPT-4o, and Anthropic’s Claude Sonnet 3.5 in accuracy, ranging from complex problem-solving to math and coding.

Understandably it’s making the early adopters nervous. But for marketers, it means that this technology will be able to do more and cost less. So we are watching it with great interest. 

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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In this first long-listen episode I speak to Atif Malik Chief AI Officer with Zarori.

Atif and I talk about:

• The state of AI in the world right now 
• Why government investment is driving AI evolution
• How can organisations get ahead and what are the first steps they need to take
• How to lead with AI when there is fear among staff?
• Advice for leaders who have AI apprehension and do not want to be early adopters
• Advice for organisations that are slow to adapt to AI
• The risks of not adapting to AI
• Advice for leaders who want to be AI trailblazers?
• I ask Atif for his 2025 AI prediction

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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Both the United States and Britain are stepping up their AI game, and both nations are setting their sights on building a homegrown rival to OpenAI. But can they really become AI superpowers by 2030? 

AI is not just reshaping industries; it's changing the geopolitical landscape as well. As countries position themselves to lead in AI, understanding the strategies they’re implementing is crucial.

In today’s episode, I’m looking at the US and Britain’s ambitious push to rival AI giants like OpenAI. With bold plans to expand infrastructure, foster innovation, and redefine regulations, this move could reshape the global AI landscape. But what does it take to create an AI superpower? 

From Britain’s investment in infrastructure to the US government’s executive orders, AI is rapidly becoming a critical national asset. Let’s break down how these moves affect both the tech industry and marketing.

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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Who's governing AI, and how is the law shaping its application in real life?

In today’s episode, I’m unpacking AI law—specifically, who and how AI is being governed across the world and how these laws are shaping the way AI is developed, implemented, and used across industries. As AI technology continues to evolve rapidly, governments around the world are working to create frameworks that ensure AI is used ethically, transparently, and responsibly.

But as exciting as AI is, it brings with it a host of legal and ethical questions. From data privacy to accountability, the legal landscape surrounding AI is critical to understand. In this episode, I’ll take you through the key regulations and laws that are starting to shape AI's future and discuss how these laws impact us in both the tech industry and beyond.

AI law isn’t just a matter for tech companies or legal experts—it’s something that affects everyone involved in working with AI. Whether you’re developing new AI tools, using AI in your business, or creating AI-driven content, understanding the legal implications is essential.

I take a look at how different jurisdictions are introducing AI laws which will have lasting effects on how AI is regulated, its governance, and its application. By the end of this episode, you’ll have a clearer idea of the global AI law landscape and how these regulations can influence your AI strategy.

Need More Support?

If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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AI can feel like a foreign language, but today, I’ll break down the tech terminology so you can stay ahead of the curve. 

Today, I’m tackling something that might seem overwhelming at first: AI terminology. Understanding the key terms and concepts is crucial to using AI effectively in your marketing work.

Once you fully understand the terminology and what the technology can do, you are then better equipped to apply it to your work. Think about how you are going to influence internally—you’ll need to have the language and understanding, whether for your clients, management, or peers. Understanding AI is not just about using it in your marketing, it’s also about explaining it to others in a way that makes sense. So, take your time to grasp the concepts we’re discussing today. If it helps, listen back to this six-minute podcast until it clicks. And of course, if you still have questions, send me a DM on the social network of your choice.

Need More Support?

If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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AI is not just enhancing marketing—it's fundamentally changing how we engage with audiences, create content, and drive results. 

In this episode, I’m exploring how AI is transforming marketing and communications. It’s reshaping everything from content creation to customer interaction, and for marketers, that means we need to adapt and start integrating AI into our strategies.

But AI is more than just a tool for efficiency—it’s becoming a key driver of innovation. So, let’s break down how AI is making an impact and how we, as marketers, can harness its power to improve our campaigns and results.

Once you fully understand the terminology and what the technology can do, you are then better equipped to apply it to your work. Think about how you are going to influence internally—you’ll need to have the language and understanding, whether for your clients, management, or peers. Understanding AI is not just about using it in your marketing, it’s also about explaining it to others in a way that makes sense. 

So, take your time to grasp the concepts we’re discussing today. If it helps, listen back to this six-minute podcast until it clicks. And of course, if you still have questions, send me a DM on the social network of your choice.

Need More Support?

If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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AI is evolving faster than any technology we've seen. How will it reshape industries and our lives? 

Welcome to the AI Six, my new podcast that commits me to educating you, and hopefully inspiring you into AI action. My friends, if you don’t embrace this revolution, I am afraid you will be left behind. AI is something that’s not just on the horizon anymore—it’s now embedded into our world, and it’s moving faster than any technology we’ve ever seen. It's bigger than the Internet itself!

AI is reshaping industries across the board, from healthcare to law, finance to manufacturing, and yes, marketing too. But the real story is how quickly it’s evolving and how much of an impact it’s having across the globe. 

AI is changing how we do business, how we live, and how we think. And today, I want to dive into what this means for us as marketers and the world at large.

AI is not just a buzzword—it’s a powerful tool being used to reshape every industry. I know we, as marketers, tend to think about AI through the lens of our work, but let’s not forget how much of an impact it’s having across the entire economy. Afterall, marketers work in all industries, so from that perspective, we need to keep a broad view. 

Need More Support?

If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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Learn AI on the Go

Artificial intelligence is changing marketing, disrupting marketing process, content creation, analytics and more! As a marketer, I want to take advantage of the value it delivers for me but also my clients. And I want to teach you how to too! 

So to help marketers adapt, I’m introducing the AI Six Podcast – a practical, daily resource designed to make AI learning accessible and relevant.

What Is the AI Six Podcast?

The AI Six Podcast is a six-minute daily weekday podcast tailored for marketers looking to understand and use AI effectively.

Who is the Host?
Hosted by Joanne Sweeney, a marketing expert, three-time author, and global consultant and trainer with over two decades of experience in digital transformation. 

Why Six Minutes?

Marketers have busy schedules. The AI Six Podcast offers focused content you can fit into your day, whether during your morning coffee break, working at your desk, listening in the car, or on your commute. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.

What to Expect

Here’s what the podcast includes:

• Daily Episodes: Monday to Friday updates and advice on AI tools, trends, and how to use them in marketing.
• The Long-Listen: On Saturdays, a 20-minute interview featuring experts and professionals sharing their experiences with AI in marketing.
• Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.

Need More Support?

If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com