AI Marketing Transformation – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

AI Marketing Transformation

Miguel Machado

Business

Frequency: 1 episode/22d. Total Eps: 28

Hello and welcome to the AI Marketing Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.

Read moreCollapse

Site

RSS

Apple

Data updated on 14/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

No links shared by this podcast

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 52%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

#28 – Agency Business Model Transformation: From Labor to Intelligence with Ivan Fernandez

Season 1 · Episode 28

Monday, May 25, 2026 • Duration 44:19

Join us for a compelling conversation about how AI and technology are forcing a structural reset in the marketing agency industry with Ivan Fernandez, a marketing strategist, transformation consultant, and M&A advisor with more than 20 years of experience across global agencies, consultancies, and growth-focused organizations. Ivan has worked with companies including MediaCom and VML, and today advises agency founders on growth, operating models, AI transformation, and long-term value creation in an industry being rapidly reshaped by technology and investment pressures.

In this episode, Ivan breaks down why holding companies are struggling to adapt, how the industry is shifting from labor-based to intelligence-based models, and why trust and data transparency are the real bottlenecks blocking AI transformation in marketing services.

Key Takeaways:

From Labor to Systems: The agency industry is undergoing a structural reset — moving from people-based models to AI-driven, system-based models, as demonstrated by Publicis acquiring LiveRamp for $2.2 billion
The Holdco Paradox: Even the best-performing holding companies like Publicis are seeing stock price drops because investors are now comparing them to tech players like Google and Meta, which have significantly higher EBITDA margins
CMO Tenure Crisis: With CMO tenure averaging just 18 months, meaningful transformation is nearly impossible — Ivan argues CMOs need more time, budget, and cross-functional authority alongside CTOs and Chief Data Officers
The Consultancy Gap: Agencies lack the talent and structure to sell technology or have C-suite conversations with CFOs and CTOs — a space where Accenture has a natural advantage due to its consultancy roots
Data Transparency Problem: Most media agencies operate on principal media models with limited data sharing, creating a fundamental trust deficit that blocks the data integration AI transformation requires
The $6 to $1 Opportunity: For every dollar spent on technology, $6 is spent on services — and services are deeply under-transformed, representing a massive opportunity for AI-driven disruption
AI Race Not Over: Ivan estimates we are still 3 to 4 years away from seeing clear winners in the AI agency space, with everyone currently building agentic and data integration capabilities simultaneously
How to Learn Faster: Connect with practitioners, ask quality questions openly, take introductory AI business courses, and follow focused voices across financial, operational, and marketing AI perspectives

Perfect for agency founders, marketing consultants, holding company executives, CMOs, and anyone navigating the intersection of AI transformation, agency business models, and marketing services.

Ivan also references tools he uses daily including OpenAI, Perplexity, Notion, Grammarly, Canva, and Fiscal AI — a financial intelligence platform he uses to track holding company performance, EBITDA, shareholder trends, and market movements across the industry.

"We are in a period of change. Make sure that you have partners that you can trust to take you on that journey. Be ready — it's going to be a bumpy ride, but we're going to get to the end together." — Ivan Fernandez

Read moreCollapse

#27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro

Season 1 · Episode 27

Thursday, May 7, 2026 • Duration 34:45

Join us for an insightful conversation with Teresa Fusaro, Global Senior Director of GenAI Creativity and seasoned executive with over 15 years of experience at the intersection of marketing, technology, and AI transformation, as she shares the realities of leading creative AI transformation at a global scale across some of the world's most iconic consumer brands.

Having supported Nestlé, Adidas, and Reckitt through their digital transformation journeys, Teresa brings a grounded, human-first perspective on what it truly takes to embed AI into a global organization — not just as a technology shift, but as a cultural and governance evolution.

In this episode, Teresa unpacks how Reckitt built its Responsible AI Principles framework, why people and resistance to change remain the biggest obstacle in any transformation, and how a groundbreaking digital twins pilot with Google for Lysol is redefining what ethical AI-generated video looks like in advertising.

Key Takeaways:

People Over Technology: The biggest barrier to AI transformation is never the tech — it's human resistance and fear of replacement. Leaders must communicate the why before pushing the how
Responsible AI as a Living Framework: Ethical principles must evolve alongside technology. Reckitt's fairness and inclusivity guidelines were revisited and adapted when AI video generation became production-ready
Digital Twins as an Ethical Solution: Rather than going fully synthetic, Reckitt pioneered a model using real, fairly compensated actors as AI-amplified avatars — setting a new industry standard for ethical AI video
Global Governance, Local Flexibility: Enterprise AI programs must have a strong global core while remaining adaptable to local regulations, consumer perceptions, and market realities
Brain Capital is the New Competitive Edge: As AI becomes universally available, what differentiates companies will be human capabilities — creativity, adaptability, complex problem solving, and resilience
Brands Taking Back Creative Control: Just as brands built in-house media teams 20 years ago, a similar revolution is underway in creative production — brands are reclaiming transparency and control over their content

#26 - AI & Blockchain Convergence: Building Trust in the Age of Intelligent Agents with Victor Madueno

Season 1 · Episode 26

Thursday, April 16, 2026 • Duration 37:23

Join us for a forward-thinking conversation with Victor Madueno, Senior Director at FDI Consulting and globally recognized leader in digital assets, AI, and blockchain, as he explores the powerful convergence of two transformational technologies reshaping business and society.

With over 20 years of experience advising businesses, governments, and financial institutions across the Middle East and globally, Victor shares how AI and blockchain are not competing forces — they are complementary pillars of the next digital economy.

In this episode, Victor breaks down how agentic AI demands a new layer of trust that blockchain uniquely provides, why most companies are adapting instead of truly transforming, and how individuals and organizations can unlock the full potential of AI by changing not just their tools — but their mindset.

Key Takeaways:

AI + Blockchain = Trust: As AI agents operate autonomously and transact with digital assets, blockchain's immutable ledger provides the security and traceability layer enterprises need to operate confidently
Adaptation vs. Transformation: Most companies are fitting AI into existing operating models — a critical mistake. True transformation means redesigning workflows from scratch around AI's full capabilities
Prompting with Purpose: Heavy AI users don't treat it like Google. They build long, context-rich prompts, iterate continuously, and know exactly what outcome they're driving toward
Experience is the New Edge: Senior professionals with decades of domain expertise can elevate AI output from 80% to 99% quality — making experience more valuable than ever in an AI-first world
The $1B One-Person Company: Agentic AI is making it possible to build high-value businesses with minimal headcount, fundamentally disrupting traditional enterprise cost structures
Mindset Over Toolset: Competitiveness in the AI era comes down to the hours you invest in exploration and practice — those who put in the time will outpace those who don't
Humanity in AI: The next frontier is bringing human values, emotion, and authentic decision-making into AI systems — not just efficiency

#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen

Season 1 · Episode 25

Thursday, April 2, 2026 • Duration 33:38

Lasse Rouhiainen— keynote speaker, AI advisor to companies and governments, and author of Dominate AI Before It Dominates You — breaks down exactly where most businesses are getting AI wrong and what to do instead.

From the four levels of AI adoption (most companies are stuck at level one) to why small companies have a real shot at outpacing giants right now, this conversation is as practical as it gets. We also get into the geopolitics of AI, the growing inequality gap, and why the next two years will be unlike anything we've seen.

If you're a leader trying to figure out where to actually start — this one's for you.

Read moreCollapse

#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith

Season 1 · Episode 24

Thursday, March 19, 2026 • Duration 36:39

Join us for a thought-provoking conversation about AI transformation in the marketing and agency world with Fergus Dyer-Smith, Chief Product Officer at MSQ and CEO of M3 Labs. With a background rooted in product development, Fergus and his team build and deploy AI tools — including Assist, BrandCheck, Preflight, and Wave — for enterprise clients like WPP, Google, and Toyota. Fergus shares hard-won insights on what it actually takes to get AI working at scale inside large organisations.

In this episode, Fergus reveals why agencies were the first — not the last — sector to be disrupted by AI, and what that means for the future of the industry. He discusses why 90% of AI pilots fail and how companies can flip the script, the unique advantage mid-size agencies have over holding groups, and how human relationships remain the most defensible moat in an AI-driven world.

The Agency Paradox: Agencies are service-based businesses that many assumed AI would hit last — yet they are being disrupted first, creating both risk and enormous opportunity for those who move fast.

The 90% Pilot Failure Rate: Most pilots fail because companies ask "how do we get AI deployed?" instead of "what problems can AI solve?" The 10% that work are now driving budget increases across the board.

The Mid-Size Advantage: Large holding groups have firepower but lack agility. Mid-size agencies can move fast enough to deploy new tooling while still having the resources to compete.

The Human Moat: As AI output becomes commoditised, relationships, trust, and the ability to co-evolve with clients become the true differentiators — things AI cannot replace.

The Interface Question: From voice-to-text to agentic systems like OpenClaw, the very concept of how humans interact with technology is being redefined — and it could reshape entire business models.

Perfect for CMOs, CTOs, agency leaders, and business executives navigating AI transformation, particularly those managing large teams through cultural and technological change.

#23- Building AI Capabilities In-House: Strategic Transformation with David

Season 1 · Episode 23

Wednesday, March 4, 2026 • Duration 29:31

Join us for a thought-provoking conversation about strategic AI implementation and organizational transformation with David Vivancos, serial entrepreneur and AI advisor. With five digital startups co-founded since 1995, six published books including Artificracia, and over a decade advising 35+ global brands on AI transformation including Keenfolks, David shares hard-won insights on what actually works in enterprise AI adoption.

In this episode, David reveals the critical mistakes executives make when implementing AI—from CTOs who ignore the people side of transformation to CMOs who plan too far ahead in a rapidly evolving landscape. He discusses why 90% of AI pilots fail to deliver ROI and shares his framework for successful implementation: quality data, the right partners, measuring progress in weeks not months, and building core AI capabilities in-house when it creates competitive advantage.

The People Mistake: CTOs fail by not involving HR early—technology without human adoption creates friction. Successful AI transformation requires working side-by-side with employees, not just offering training courses.

The Speed Paradox: CMOs plan too far ahead in a landscape where "what was science fiction two weeks ago is reality today." Small iterative tests beat long-term roadmaps in fast-moving AI markets.

The 90% Pilot Failure Rate: Most pilots fail because companies treat AI as a superficial layer over legacy systems instead of addressing foundational elements first.

Build vs. Buy Decision: For unique data and competitive differentiation, build in-house AI capabilities. For generic use cases, leverage hyperscalers like OpenAI and Anthropic.

Execution Over Planning: Success comes from quality data, choosing the right implementation partners, measuring in weeks not months, and getting people on board before building.

Perfect for CTOs, CMOs, business leaders, and executives navigating AI transformation in enterprise environments, particularly in banking, CPG, pharma, and telecom sectors.

#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

Season 1 · Episode 23

Thursday, February 5, 2026 • Duration 31:56

Join us for an illuminating conversation about how AI is revolutionizing creative development and marketing in the consumer packaged goods sector with Elena Espinoza, Marketing Director at Lipton ICE-T Latam. With 17 years of experience across CPG and pharma industries, Elena shares how she's leading AI-driven marketing transformation through the PepsiCo-Unilever joint venture.

In this episode, Elena reveals how her team transformed creative development from week-long agency processes to just five minutes using ethically-trained AI tools like Adobe Firefly and Copilot. She discusses moving from traditional agency workflows with multiple layers to direct in-house collaboration with creative teams, using AI for storyboarding, talent casting, and pre-production planning.

Key Takeaways:

Speed in Creative Development: Moving from week-long briefing and agency processes to creating concepts in minutes with in-house teams trained on AI tools
AI in Production: Using Firefly to create final storyboard images, identify talent characteristics, and plan shoots—Elena's team completed a Latin America campaign where casting was done based on AI-generated images
Campaign Results: In one Brazil campaign, using only six assets over eight weeks, the team delivered their targets in reach, engagement, and frequency three weeks early because the assets performed so well with the algorithm
Quality Over Quantity in Digital: For Meta campaigns focused on awareness and reach, fewer optimized assets often work better than many assets, with proper attention to wear-out monitoring
Human Necessity: AI is a tool and resource, not a replacement—humans are still needed for insights, human truths, passion, and the feeling behind brands. AI answers can feel "cold" without human refinement
Multi-Market Reality: AI helps with standardization and translation, but local teams are essential for adapting language, slang, and cultural nuances across different Spanish-speaking countries and Brazil
Learning Approach: Start by trying AI tools on non-critical tasks first, access internal training if available at your company, and be curious about embracing change

Perfect for marketing leaders, brand managers, creative directors, and executives in CPG, retail, or any consumer-facing industry looking to implement AI-driven creative workflows.

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

Season 1 · Episode 21

Thursday, January 22, 2026 • Duration 18:54

Discover how one of the world's largest retailers is embedding AI across every customer touchpoint. In this episode, Montserrat Padierna, Customer Insights and Analytics Lead at Walmart Canada, reveals how AI is revolutionizing retail customer experience, personalization, and operational efficiency.

What You'll Learn:

🔹 AI-Driven Customer Intelligence - How Walmart Canada uses sentiment analysis and predictive analytics to understand customer behavior at scale and optimize seasonal assortments across regional preferences

🔹 Personalization Done Right - The framework for ethical, privacy-conscious personalization that delights customers without crossing boundaries

🔹 "My Assistant" Success Story - Inside look at Walmart's generative AI tool transforming productivity for head office associates, from data triage to deep research synthesis

🔹 Change Management Blueprint - Why 55% of employees feel untrained despite leadership efforts, and Montserrat's proven approach to AI adoption across 20+ year retail veterans

🔹 The Weaver Concept - How experienced employees become your secret weapon in AI transformation by connecting deep business knowledge with new technology capabilities

Montserrat brings 20+ years leading customer-centric digital innovation and omni-channel transformation. Her practical insights on building AI stacks, navigating data fragmentation, and turning insights into action provide an actionable roadmap for retail and CX leaders.

Perfect for: Marketing leaders, retail executives, customer experience professionals, data analytics teams, and anyone driving AI transformation initiatives.

Key Topics: AI in retail, customer experience transformation, predictive analytics, personalization at scale, change management, generative AI tools, data modeling, omnichannel strategy

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

Season 1 · Episode 20

Thursday, November 20, 2025 • Duration 24:42

What if the key to AI success in banking isn't replacing humans—but amplifying them?

Join us for a revealing conversation with Paulina Prieto, Head of Products and Digital Solutions at Scotiabank Mexico, who's leading digital transformation for portfolios worth over $25 billion USD in one of the world's most regulated industries.

Discover how banking is leveraging AI to achieve:* 85% automation of repetitive tasks while preserving human judgment* $20M+ annual investment in digital transformation and security* Real-time fraud detection through biometric authentication and anomaly behavior analysis* Hyper-personalized customer experiences using predictive analytics* 30% potential cost reductions (BCG research) without compromising service quality

Key revelations:💡 Why only 2% of organizations have successfully scaled AI—and what winners do differently🧠 The neuroscience behind what AI can't replace: your prefrontal cortex advantage🤝 How to position AI as a team member, not a threat to your workforce🔐 Balancing customer privacy protection with advanced security in real-time🌎 The $450 billion agentic AI opportunity by 2028 (and how to capture it)

Paulina shares tactical insights from 15+ years in financial services, revealing exactly how banks can implement AI while maintaining regulatory compliance, customer trust, and the human touch that defines exceptional relationships.Whether you're in banking, fintech, or any regulated industry, this episode unveils the blueprint for using AI to transform operations while navigating complex compliance requirements and workforce concerns.

Listen now and discover why the future of banking isn't about AI versus humans—it's about creating partnerships that leverage the best of both worlds.

Read moreCollapse

#19- AI Patient Revolution with Daniel Gartner I Roche Pharmaceutical

Season 1 · Episode 19

Thursday, October 16, 2025 • Duration 25:37

What if AI could predict when a patient will abandon their treatment before they even know it themselves?

Join us for a groundbreaking conversation with Daniel Gartner, Omnichannel Outcomes Senior Lead for LATAM at Roche Pharmaceutical, who's pioneering AI-driven patient experiences that are transforming healthcare outcomes.

Discover how the pharmaceutical industry is leveraging AI to achieve:

42% better performance in identifying relevant patients
50% reduction in operational tasks, freeing teams for strategic work
Real-time patient journey mapping that catches drop-offs as they happen
On-demand HCP support that puts critical information at doctors' fingertips instantly

Key revelations:

🧬 How AI is creating "dynamic patient profiles" that evolve in real-time

💊 The shift from reactive to predictive patient engagement

🔬 Why combining LLMs with domain expertise is the breakthrough pharma needed

🎯 The 3-pillar content strategy revolutionising HCP engagement

🌍 How global content enrichment is breaking down geographic barriers

Daniel shares tactical insights from 9+ years at Roche and Novartis, revealing exactly how pharma marketers can implement AI while maintaining medical accuracy and regulatory compliance.

Whether you're in pharma, healthcare, or any regulated industry, this episode unveils the blueprint for using AI to transform customer experiences while navigating complex compliance requirements.

Listen now and discover why the future of healthcare isn't just about treating patients—it's about predicting their needs before symptoms appear.

AI Marketing Transformation – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

AI Marketing Transformation – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify