Explore every episode of the podcast AI Marketing
| Title | Pub. Date | Duration | |
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| Here Are My 3 Favorite ChatGPT Use Cases For Marketing | 19 Apr 2024 | 00:06:41 | |
Mark discusses his experiences with using AI tools like Chat GPT for various tasks, including content creation, financial analysis, and marketing.
Brought to you by http://www.Fanaticsmedia.com Want to hire Mark to build a world-class AI Driven marketing team to double your leads and sales? | |||
| The Killer AI App for Finance | 15 Apr 2024 | 00:37:10 | |
Join host Mark Fidelman as he dives into the transformative world of artificial intelligence in the latest episode of "AI Unveiled." with Jas Dhillon of FinanceIQ.ai This episode is a treasure trove of insights for enthusiasts and professionals alike, exploring the cutting-edge applications of AI tools like Jasper in content production, team collaboration, and beyond. Mark and Jas kick off the discussion by examining how Jasper and similar AI tools are not just facilitating but revolutionizing content creation, making it simpler for businesses to communicate their value propositions and establish authority in their respective fields. They share personal anecdotes and professional experiences, revealing how these tools enhance efficiency and drive traffic. The conversation then pivots to the intriguing potential of AI in marketing and its significant impacts on the college application process, a topic that resonates with many parents and students today. Listen in as they discuss the reliability of AI detectors and the next generation's advanced AI capabilities, providing a comparative analysis of popular AI writing tools such as Jasper, Claude 3 Opus, and GPT-4. Jas also provides an exclusive look into his company, Finance IQ, and its pioneering AI-powered tools designed to automate business processes in the asset management sector. He highlights a notable project with Franklin Templeton, showcasing how their AI technology has streamlined tax processing, reduced error risks, and enhanced overall efficiency. The episode doesn't shy away from the challenges either. Jas and Mark address the hurdles in developing AI systems, the ongoing need for improvements, and the exciting future of AI applications in legal and financial sectors. Moreover, Jas shares his excitement about his upcoming presentation at the prestigious 'Imagination and Action' AI conference in Boston, inviting listeners to join him for what promises to be an enlightening experience. Tune into "AI Unveiled" for a compelling journey through the landscape of artificial intelligence with two seasoned experts, Jas Dhillon and Mark Fidelman, who not only reveal the current state of AI technology but also its promising future. Whether you're an AI novice or a veteran, this episode is packed with valuable insights and practical advice to help you harness the power of AI in your professional endeavors. | |||
| How to Master PR and Drive Leads | 20 May 2021 | 00:22:59 | |
Join Victoria and I as we walk through how to create and launch an effective PR campaign. You will learn how to: 1. Plan and organize PR 2. How to launch it 3. What to look out for 4. How to make it successful
BIO Victoria Kennedy is the CEO of Victorious PR, a media agency that helps Entrepreneurs, Real Estate Brokerages, Mortgage Companies, and Solar Businesses get featured in industry-specific publications, local press, podcasts, and top publications to be seen as Industry Leaders in their fields. She often talks about how companies and individuals leverage digital PR to not only increase their visibility but also directly grow their revenue. Victoria has been featured in over 200 publications including Forbes, Entrepreneur, Yahoo Finance, TV & radio stations, and the TEDx stage.
Contact Victoria at @GoVictoriaK and www.victoriouspr.com --------------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com
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| How to Overcome the Fear of Branding | 28 Apr 2021 | 00:22:18 | |
Meghan Lynch understands branding and she understands the challenges of doing it effectively and affordably. Listen in as we cover the basics and the benefits of branding. BIO Meghan will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Our flagship program is Solve for Y, and we further support our clients with CMO-level strategic oversight, budget management, and marketing plan execution management.
Take the Quiz https://sixpointcreative.com/digitalbrandbuild/
Megan's contact info Six-Point Creative 276 Bridge Street Springfield, MA 01103
-------------------- Work with Fanatics Media www.fanaticsmedia.com | |||
| Here's Why Press Releases are Cool Again | 27 Apr 2021 | 00:29:33 | |
Are press releases cool again?
BIO Listen to CEO of eReleases https://www.linkedin.com/in/publicity/
------------------------ Need help with PR, contact us at HTTP://www.fanaticsmedia.com
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| Copywriting Best Practices to Close More Deals | 23 Apr 2021 | 00:24:35 | |
Copywriting Strategies for entrepreneurs. Learn the tricks to getting great sales copy.
BIO Margo White is The No.1 Copywriter For Entrepreneurs with 12+ years of experience in business management. There are lots of great copywriters. Still, no one taught entrepreneurs how to do their "homework" and control every piece of content shared by their company. That was before Margo entered this market. She created a unique system - the Content DNA - that helps businesses break through the "online noise," stand out from the crowd of their competitors and stay on top of the mind of their prospects. She often says: "Your CONTENT is your biggest asset. You can outsource the writing, but you need to develop a strategy on your own." Now she consults Fortune 500 companies and perspective start-ups of the Silicon Valley. Today you will learn how to apply this system to your business and create content that drives ACTION. Want more information? www.fanaticsmedia.com | |||
| How to Steal Traffic from your Competitors | 22 Apr 2021 | 00:18:02 | |
This SEO tactic will help steal traffic from your competitors. Listen in as Kevin Urrutia explains this SEO hack.
BIO Kevin Urrutia is the co-founder of New York based Voy Media who specialize in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business.
Learn more www.fanaticsmedia.com | |||
| GAME CHANGER: How Omni-Channel Social Ads Are Disrupting Marketing | 06 Apr 2021 | 00:21:52 | |
Digital advertising can be easy, and I discuss with Zeze Peters how he combines advanced engineering with behavioral science to build the one ad platform to rule them all.
BIO: Zeze is the cornell-educated rocket-scientist founder and CEO of Beam.city. He spent the last 15 years building simple solutions to complex problems in applied AI, eCommerce, Big data systems and consumer goods for Fortune 1000 companies. He leads the team at Beam.city. We believe that digital advertising can be easy, and we are combining advanced engineering with behavioral science to build the one ad platform to rule them all. Schedule a call: calendly.com/zeze-beamcity/convo. Reach him at @beamcityinc ------------------- Reach Mark Fidelman @markfidelman | |||
| How to Create an Offer You Can't Refuse | 22 Mar 2021 | 00:19:22 | |
Steven Van Belleghem is on a mission to help marketers bring customer experience and brand experience together by creating offers for their customers that can't refuse. Learn the 4 components in developing this model.
BIO: Steven Van Belleghem is an international keynote speaker. These past years Steven has given more than 1,000 presentations at events in over 40 countries. His core expertise is the future of customer experience. The combination between customer-centric thinking, the latest technologies and the human touch is the guiding principle in Steven’s stories. Steven is an entrepreneur. He is the co-founder of inspiration agency Nexxworks and social media agency Snackbytes. As an investor he is also involved in the fast-growing digital agency Intracto and AI scale-up Hello Customer. Finally, Steven is also on the board of directors of Plan International. In addition to his entrepreneurial activities Steven is also a part-time marketing professor at the Vlerick Business School and a guest lecturor at London Business School. His opinion is often shared in media like Forbes, Warc, The Guardian,… Steven has authored five international bestsellers and has sold more than 150,000 books. His work has been translated into seven languages and he is the recipient of a variety of awards (most innovative marketing book, best marketing book, best international business book). Steven's latest book, the "Offer You Can't Refuse" or his own content on my YouTube channels. www.youtube.com/stevenvanbelleghem How to reach Steven: @stevenvbe Add to end of Post | |||
| What You Need to Know About AI and Google Ads | 20 Mar 2021 | 00:19:10 | |
Mike Rhodes explains how to use artificial intelligence and Google Ads to move the needle on revenue and leads
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| How to Crush it on Amazon | 16 Mar 2021 | 00:39:53 | |
Peter is a master at building Amazon businesses. He reveals all his secrets and walks us through how he builds businesses and millions in revenue on Amazon.
BIO Peter is an Amazon sales professional Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman
PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869 | |||
| The Two Ingredients to Long Term Marketing Success | 12 Mar 2021 | 00:26:52 | |
If you want to do something truly innovative in 2021, you need to create distance from business as usual. Want to discuss your ecommerce program? PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869 | |||
| This AI Marketing Tool Will Change Everything | 13 Apr 2024 | 00:12:41 | |
Brought to you by http://www.Fanaticsmedia.com Topic: AI in marketing and the transformative potential of AI technology, specifically focusing on tokenization and content creation. Key Points Discussed:
The podcast effectively showcases the intersection of AI technology with modern marketing practices, emphasizing the transformative impact AI can have on content creation and personalization. Mark's discussion serves as a call to action for marketers to embrace and become proficient with AI tools to stay competitive and innovative in the rapidly evolving digital landscape. | |||
| How to Drive Sales With Influencer Paid Ads | 11 Mar 2021 | 00:20:25 | |
You've heard of influencer marketing and you've heard of paid ads, but what happens when you combine the two? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Still believe FB ads is one of the biggest opportunities for digital brand builders FINAL QUESTION 2. Who is the most influential person in marketing today? I'm going to say someone very little known outside of fitness: Andy Frisella Bio Arman Ananian has had the chance to work for some of the biggest names in online marketing such as Frank Kern and Grant Cardone, there he built ads for more than 200 companies and acquired top level know how on online advertising strategies. Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman | |||
| How to Build A Rockstar Personal Brand | 27 Feb 2021 | 00:33:04 | |
Ever wonder why some people are unemployment proof and others can't find a job for years? Learn what Michelle Olivier recommends you do to remain desired in the marketplace.
How to Reach Michelle Website: www.oandhconsulting.com BIO Michele Olivier offers a unique perspective on career development and job searching, with an impressive record of accomplishment on both sides of the desk. She combines over 20 years of experience in HR and recruitment with certifications in career guidance and counseling, and she knows how to meet the needs of both applicants and organizations when it comes to matching talented people with top jobs. The scope of Michele’s experience spans multiple industries, every career level, and organizations of all sizes. Through this, she has honed a no-nonsense approach when it comes to communicating with clients about the realities of the job market and how to stay competitive. She has even developed and implemented curricula to help both job seekers find work and employers identify talent, which was rolled out internationally and recognized by the British Parliament for excellence. As Principal Consultant with O&H Consulting, Michele and her colleagues channel their expertise into customized resume and career coaching support that helps clients soar above the crowd.
Host Mark Fidelman @markfidelman www.fanaticsmedia.com Want to discuss your ecommerce program? PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869 | |||
| How to Market High Ticket Item Businesses | 25 Feb 2021 | 00:35:28 | |
Listen as Lloyd and I discuss "How to Grow Your High Ticket Business Without the Uncertainty & Cost of Facebook Ads". There's a lot to learn here, so be prepared to take notes
How to reach Lloyd W W W . A T T R A C T A N D S C A L E . C O M BIO Lloyd Yip is the founder of Attract & Scale who helps
Want to discuss your ecommerce program? PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869 | |||
| How to Optimize Your Sales Process | 24 Feb 2021 | 00:38:35 | |
Learn what Doug does to increase sales through sales optimization, quizzes and other tips and tricks.
How to Reach Doug https://twitter.com/dougbrown123456 Business Success Factors - www.businesssuccessfactors.com BIO Doug C. Brown is a highly acclaimed Sales Revenue Growth Expert and international bestselling author. He has coached, consulted, and advised thousands of people in business as well as companies including Enterprise-Rent Car, Nationwide, Intuit, Proctor and Gamble, CBS television, and others. He has collected an impressive amount of experience throughout his life in different fields, especially sales. During this period, he created over 35 companies. Doug served as an independent President of Sales and Training for Tony Robbins, Chet Holmes, Russ Whitney, and others. He has generated over $500 million in sales; his last client made $3 million in 5 weeks. His most outstanding professional achievement is increasing the company's close rate by 862% and their revenue growth by 116% in four months. Doug is a 12-year veteran of the US Army and a proud father of two wonderful daughters. His mission is to help companies grow their sales revenue and to have better performing sales teams. Additionally, he instructs B2B coaches and consultants on how to build a more profitable business. Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Want to discuss your video program? PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869
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| How to Brand Your Business Like a Rockstar | 03 Feb 2021 | 00:39:11 | |
David Brier and I discuss how to lift your brand to Rockstar status. So grab your best air guitar and play along with us as we explore the mystical world of branding. Another, can't miss this episode.
David's Bio "Cookie cutters are for baking, not branding." That's what David says about branding. David Brier is a branding veteran who for three decades has provided branding strategies, brand identities and package design for startups, retail, technology and tourism brands. His work has been featured in Ad Age, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications. David is also one of the Slideshare rock stars whose insightful and irreverent presentations have been viewed over 670,000 times. David's branding skill has helped the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com and many regional and local companies as well as several cities. David is the recipient of over 320 industry awards and recognitions. When David is not busy creating award-winning solutions for his clients, he speaks, consults and writes, authoring not only his book, Defying Gravity & Rising Above the Noise, but also his own blog as well as his expert blog for Fast Company which has covered the branding pitfalls of Best Buy, the rebranding of The Gap and the hit TV show, Shark Tank, which Daymond John called, “the best article ever written on Shark Tank." David's book Defying Gravity & Rising Above the Noise recently became available in ePub format which can read on an iPad, or in any browser.
Want to discuss your ecommerce program? PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869 | |||
| How to Work on the Business, Not in the Business | 02 Feb 2021 | 00:20:30 | |
Raj Goodman Anand and I discuss how to optimally coach your team to success. This is an important interview for all business owners and team leaders. BIO Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £45m. Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer. | |||
| How to Become a Guest on a Popular Podcast | 31 Jan 2021 | 00:26:17 | |
Tom Schwab and I discuss how to find podcast guests and how to become a guest on a popular podcast. Join Tom and me as we discuss how to do both. BIO Tom Schwab knows how to build an online business. Want to discuss your video program? PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869 | |||
| How to Think different and Beat Your Competition | 06 Jan 2021 | 00:26:50 | |
Think Different? What does that mean? How does it help me run a successful marketing campaign? What are the steps to thinking differently than anyone else? I brought on Nir Bashan to help me understand the concepts in his new book.
Get Nir's book https://www.amazon.com/Creator-Mindset-Secrets-Innovation-Sustainability/dp/1260460010#:~:text=The%20Creator%20Mindset%3A%2092%20Tools,9781260460018%3A%20Amazon.com%3A%20Books BIO Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively. | |||
| How Any Entrepreneur in Any Industry can get Media Attention | 30 Dec 2020 | 00:39:35 | |
You've just kicked off a business and no one knows about your brand/product. What do you do? PR expert Tracy Lamourie explains how to get media attention quickly. BIO Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses.
HOST: Mark Fidelman @markfidelman HTTP://www.fanaticsmedia.com | |||
| How to Turn Your Customers into Marketers | 23 Dec 2020 | 00:22:05 | |
Can you really turn your customers into people that will market your business? Oli Bridge shows us how to get it done.
Key takeaway or call to action www.bonjoro.com free 14 day trial. Or our video playbook, with tons of neat ways anyone can use personal videos to get results, www.bonjoro.com/videofunnelplaybook FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend https://www.copy.ai/ - very new but making some waves. One of those tools you think won't work, but it's pretty darn good already. Will only get better. FINAL QUESTION 2. Who is the most influential person in marketing today? Hiten Shah probably is in terms of his continuing overall impact on how startups market themselves. But For my money, Dave Gerhardt or Rand Fishkin are the best in SaaS right now. BIO Oli is the CMO at Bonjoro, an app for sending personalized videos to convert and support your customers. He joined Bonjoro in 2016, and has helped build Bonjoro into one of Australia’s fastest growing startups, with over 50,000 customers using the tool today. | |||
| Here's Why You Need a Fractional CMO | 29 Sep 2021 | 00:21:03 | |
Sheila Kloefkorn of KEO Marketing and I discuss what Fractional CMOs do and how to get the most out of them. If you can't afford a very experienced CMO, then this a great option for companies that want best in class marketing at a fraction of the cost. BIO KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing strategies and systems that help clients generate more leads and sales. Sheila Kloefkorn, as Fractional CMO, enables select companies to leverage senior-level marketing talent and highly trained specialists, to save time and reduce stress for business owners and their companies.CEO Sheila Kloefkorn brings 25 years leading in-house marketing departments and large boutique agencies. For more information, please visit https://keomarketing.com Reach Sheila https://twitter.com/keomarketing Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com | |||
| The New Way to Use Promotional Products for Client Sales and Retention | 21 Dec 2020 | 00:19:31 | |
Aren't promotional products Marketing from a bygone era? No says, Swire Ho, this is how you use them to drive revenue and retention in 2021 FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Live streaming of business related content on LinkedIn FINAL QUESTION 2. Who is the most influential person in marketing today? Elon Musk. People love to watch his presentation, he knows how to create market interests. He even create memes that people would share like crazy about this companies. BIO Born and raised in Hong Kong, Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.
Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Want to discuss your video program? PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869 | |||
| This Simple Sales Outreach Formula Will Change Your Business | 17 Dec 2020 | 00:25:36 | |
Want a simple to use B2B sales outreach formula that is guaranteed to change your business? Every sales rep should be doing this. Come find out what it is. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend SIMPLERO - the all in one platform to send emails, create products and host online content. https://simplero.com/?ref=8501-Dolores-Hirschmann FINAL QUESTION 2. Who is the most influential person in marketing today? Mmmm so many....Stu McLaren is one. Key takeaway or call to action The TED Way to Raise Visibility & Get More Clients eBook https://www.we.mastersinclarity.com/standout-podcast BIO Dolores Hirschmann is an internationally recognized strategist, coach, speaker, and founder of Masters in Clarity, a strategy and coaching company that helps clients clarify their message and implement virtual business growth systems. Dolores has been a remote employee and virtual business owner for over 20 years. As a former TEDx organizer, Dolores understands how to help experts, authors, consultants, coaches, doctors and other service business owners position themselves as thought leaders in their field and scale their business. Want to discuss your video or eCommerce program with Mark?
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| How To Create Insane Levels of Paid Traffic | 11 Dec 2020 | 00:32:41 | |
Joining me today is Roy Harmon and we're going to talk about how to do inbound marketing, really, really well and we've got a great guest today who is going to talk about behavioral targeting during the customer journey. I mean this is advanced stuff, but it's important stuff. It's going to help you if you especially got an e commerce program, or you got any kind of program that requires traffic sent to your website... Key Takeaway: My free sales funnel template (https://advertoscope.com/marketing-sales-funnel-templates/) Bio I'm the CEO of Raindance and Advertoscope, where I help startups and entrepreneurs acquire more customers and increase sales velocity through inbound marketing and digital advertising. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend HubSpot FINAL QUESTION 2. Who is the most influential person in marketing today? Chris Walker Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman | |||
| How to Build a Repeatable Word of Mouth Marketing Program | 09 Dec 2020 | 00:21:05 | |
How do you create a repeatable, sustainable word of mouth marketing program? It's not as hard as you think. Join Monique Idemudia and I as we discuss how companies can roll out a program that generates testimonials, reviews and of course word of mouth marketing. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend My top 3: ActiveCampaign for marketing automation, Hootsuite for social media marketing, Trello for project management FINAL QUESTION 2. Who is the most influential person in marketing today? Hard to pick only one... Gary Vaynerchuck, Neil Patel, Brian Dean, Ann Handley, Seth GodinMonique's BIO I am the founder of Dragon Digital Marketing, a digital marketing agency for small businesses based in St. Petersburg, Florida and passionate about inspiring small business owners to build an online presence and grow their business with the power of great digital marketing. I am an execution-driven consultant and can provide value on topics like small business marketing and entrepreneurship.
Host Mark Fidelman @markfidelman | |||
| The Hidden Side of Brand Marketing | 07 Dec 2020 | 00:38:46 | |
Ethan Decker gets deep with data to uncover opportunities that brands ignore or don't understand. Join me as I explore the scientific laws of buyers and brands for growth and sales. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Exploding Topics. Pretty cool way to see small but exploding trends. FINAL QUESTION 2. Who is the most influential person in marketing today? Hands down it's Sundar Pichai. He makes the rules we all play by. GUEST BIO Ethan Decker, PhD, is president of Applied Brand Science. Ethan unearths and distills the science and research on marketing and human behavior to increase the effectiveness of his clients’ advertising and branding efforts. He spent a dozen years leading strategy and research at some of the world’s best agencies, such as 72 and Sunny and Crispin Porter Bogusky. He’s worked on some of the world’s biggest brands, including Kellogg’s, Gillette, Duracell, Pepsi, Domino’s, and Hotels.com. In a past career, he was an ecologist who studied urban ecosystems. But now he is pioneering the field of brand science to help companies that want to embrace a more effective approach to advertising and brand growth. My Twitter Handle @Markfidelman My Website www.fanaticsmedia.com | |||
| How to Launch a 4 Figure an Hour Consulting Business | 04 Dec 2020 | 00:33:59 | |
You've heard of the 4 hour work week. Meet the 4 figure an hour consulting business. Can you really charge $1000+ an hour for consulting? Absolutely, learn how to launch and market yourself in this deep dive podcast. Contact Sebastien: www.linkedin.com/in/sebastiennunez BIO:
Host: Mark Fidelman www.fanaticsmedia.com | |||
| How to Create a Podcast that Drives Sales | 22 Nov 2020 | 00:43:20 | |
Why start a podcast? Because if you do it right you can increase brand recognition and drive sales. I met with Roger Nairn and we discuss his 6 step process to achieving podcast success. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Podcasting FINAL QUESTION 2. Who is the most influential person in marketing today? Scott Galloway Key takeaway Free webinar ("10 Reasons Why Brands Are Embracing Podcasts") HTTP://www.JARaudio.com/webinar
Roger Nairn Bio Roger Nairn is the Co-Founder and CEO of JAR Audio - one of the world's largest podcast production agencies, specializing in producing podcasts for brands. Drawing on 2 decades as a client leader in the advertising and design world, Roger has experience managing client relationships and building brands for world-famous agencies DDB and Cossette. His clients have included Netflix, Expedia, Lululemon, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons plus more. | |||
| The 4 Minute Podcast Hack | 17 Nov 2020 | 00:31:21 | |
Every once in a while I come across some unique marketing hacks that are too good not to share. This is one of them. Learn how to create 4-minute podcast episodes to drive new engagement, subscribers, and ultimately sales. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Castbox for Marketing Podcasts FINAL QUESTION 2. Who is the most influential person in marketing today? YouTube Channel TikTok Facebook Page
Guest BIO HOST: Mark Fidelman @markfidelman HTTP://www.fanaticsmedia.com | |||
| Advanced Strategies for Direct Response Advertising | 12 Nov 2020 | 00:39:06 | |
Join Dylan and I as we discuss beyond the basics of direct response advertising and go deep into how to do it well. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I recommend NOT trying to find the greatest newest bestest latest tech. Stick with the basics and focus hard on being the best there. So for me, I recommend Facebook and Google Ads. Don't get fancy. FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk. But honestly, I specifically try NOT to follow the biggest people in marketing. BIO Dylan Ogline is a high school dropout from rural Pennsylvania. He started his first business when he was 14 selling cell phones. In 2016 he scrapped 10+ business projects and started focusing on one single thing, digital marketing. Tired from struggling getting no progress and working from his freezing basement, not to mention nearly a Million dollars in debt - it was an uphill climb. As it turns out, focus was the key. 4 short years later he has built Ogline Digital into a 7-figure agency generating over a million in sales three years running. Dylan is now a leading expert in direct response advertising and business growth. Over the two years he has turned his focus to helping other people start and grow their own hyper profitable digital agency. His training program is designed to take the guesswork out of building an agency and remove all of the unknowns that stop so many people from starting their own business. When not working he enjoys traveling around the world at least 3 months of the year, playing hockey, reading, and spending time with the love of his life - La Croix. | |||
| How to Build Your Personal Brand in 2021 | 30 Oct 2020 | 00:49:38 | |
Everything is changing. Personal Branding is not an exception. Learn how to build your personal brand moving forward. BIO Ash Borland is a Personal Branding Specialist Helping Entrepreneurs, Coaches and Consultants Stand Out From The Crowd And Become The Authority In Their Niche. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend For me it is stream yard and this allows me to scale and repurpose live content FINAL QUESTION 2. Who is the most influential person in marketing today? In the personal branding space I would say Gary Vee Key takeaway or call to action (what are you promoting? Your book, website, company, etc.) * We'll ask you this question during the show and add it to our show notes. My YouTube channel ( this is my new focus) | |||
| How to Build a Unicorn Company | 14 Sep 2021 | 00:15:32 | |
Ray Wang and I discuss his new book and what qualities unicorn companies have that you can emulate. So Ray wrote the book, because he realized digital transformation is not enough. We've been talking about it. And he realized because the game had changed, you have to do it differently. A great example was like if you look at most companies today, I think something like in the fortune 500, almost 40% 47% of companies are owned by the same people. And it's literally like a handful, 14 investors and they're playing a different game. Everybody Wants to Rule the World will help you:
Ray's book: https://www.raywang.org/books/everybody-wants-rule-world-surviving-and-thriving-world-digital-giants
BIO R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman and Principal Analyst of Silicon Valley based Constellation Research Inc., He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council's GeoTech Center. Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new best-selling book about Digital Giants and the future of business titled, Everybody Wants to Rule The World was released July 2021 by Harper Collins Leadership. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune. He is one of the top technology analysts in the world.
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| How to Master Podcast Marketing | 28 Oct 2020 | 00:26:24 | |
Learn how Nedko Nedkov has studied over 20,000 podcasts and is giving advice on how to market on podcasts and how to market podcasts. If you thought about starting a podcast, have a podcast, or want to advertise on one, this episode is for you. BIO: Passionate web entrepreneur experienced in startups & SaaS marketing, paid advertising & media buying, SEO & influencers marketing. | |||
| How do Marketers Succeed on TikTok? | 19 Oct 2020 | 00:34:17 | |
Perhaps you've used TikTok, perhaps you haven't. But one thing is for sure, it's the hottest social platform on the planet right now. Listen in and discover if marketers should embrace or ignore TikTok. In other words, is it the next Instagram or Snapchat? Tuck Ross's Key takeaway Guest BIO Tuck Ross is an award-winning, strategic marketer with 18+ years of marketing, digital, ecommerce, retail, product and management experience in consumer-centric environments. Tuck drives innovation in consumer engagement and digital marketing in addition to managing the brand and strategy. He's led strategic marketing programs at Disney, Hasbro, Guitar Center, and more, driving retail and entertainment consumer marketing strategy and digital sales, CRM & lifecycle, paid & social media and community, content, CX, and digital product.
FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend FINAL QUESTION 2. Who is the most influential person in marketing today?
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| How to Create 1 Year of Marketing in 5 days! | 24 Sep 2020 | 00:24:19 | |
If you're skeptical, I don't blame you. But Elizabeth delivers in this episode. Learn how to create a year's worth of content in 5 days. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Social Media Scheduler. I know, I have a lot of unpopular opinions FINAL QUESTION 2. Who is the most influential person in marketing today? Me. But a close second is Gary V.BIO Elizabeth Pampalone is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience. Her innovative approach helps overwhelmed business owners and burnt out nonprofit directors to achieve success and freedom through the power of Absolute Marketing™. | |||
| How to Create a High Performing Affiliate Marketing Program | 15 Sep 2020 | 00:35:09 | |
Join Jose Quiroz and I as we discuss affiliate marketing. How you're doing it wrong and how to really scale a high performing program. Even if you think you're an expert, this is a must listen. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Digital DNA a proprietary technology that gives us the ability to do voice of the consumer scrapping online with a database of over million global consumers via mobile and desktop. FINAL QUESTION 2. Who is the most influential person in marketing today? Depends who you follow I suppose haha I would say Gary V, Simon Sinek, Tony RobbinsGet a free Digital DNA audit to companies that meet a certain criteria at digitalcaliente.com BIO Jose Quiroz is a digital leader; a digital sales system designer who helps large companies make a big impact to their bottom line while providing a sense of relief to C-Suite Executives and Business Owners who aren't versed in digital. You focus on the big picture and Jose's team focuses on the intimacy between brand and consumer and how to leverage digital to build on those relationships. In the past year Jose and the team have helped retailers generate 203% more revenue online and add millions in new digital revenue. | |||
| How to Grow a Business Through Perpetual Launches | 28 Aug 2020 | 00:26:09 | |
Can you grow a business by continuing to launch and re-launch? Discover my thoughts on this when guest Jeroen Corthout and I discuss this tactic. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Zapier FINAL QUESTION 2. Who is the most influential person in marketing today? Rand Fishkin Sign up for a free trial at https://salesflare.com BIO Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, used by thousands of agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features. | |||
| Idea to Podcast in 90 Days | 27 Aug 2020 | 00:49:55 | |
If you've wanted to start a podcast, this is the podcast for you :-) Bio Sebastian Rusk is an Author, Speaker and Digital Storyteller. I help Marketers and Entrepreneurs tell their story by starting a podcast with my PodcastLaunchLab.com solutions, which takes them from 'idea to iTunes' in 90 days or less.
FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend - Podcasts of course! FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuck Takeaway: schedule a free strategy call and chat about your podcast! PodcastLaunchLabNow.com | |||
| Why You Need Audio Branding | 10 Aug 2020 | 00:22:46 | |
I bet most marketers don't consider the power of audio when branding your organization. But Jodi Krangle does. Listen to our episode as she explains why and how you need to strongly consider the impact audio has on your customers. Hottest Digital Marketing Tool This is going to sound trite, but Gmail. Seriously. I use it all day every day for keeping track of clients, it has extensions, I can snooze things to appear at future dates as a reminder... I'm sure Who is the most influential person in marketing today? Donald Miller (Storybrand) (Though Seth Godin is the more obvious answer. ;) ) Key takeaway I have an audio branding strategy download here: www.voiceoversandvocals.com/audio-branding-strategy/ - that will give folks 5 tips to help them BIO:
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| How to Use Evergreen Content to Drive Sales Opportunities | 23 Jul 2020 | 00:34:11 | |
How do you create evergreen content? How then do you use that evergreen content to create sales opportunities? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk
BIO A highly successful entrepreneur, investor, author and podcast host, Matt DeCoursey launched his first company in a spare bedroom of his home in | |||
| How to Use Artificial Intelligence (AI) to Grow your Business | 23 Jul 2020 | 00:21:49 | |
Jerry has done something that I started early on in this podcast which is introducing AI into a marketing platform. And because there's artificial intelligence in this platform, you can increase your revenue and can scale your business. So today I want to talk to Jerry about how Jerry uses AI and how his customer has been using artificial intelligence to grow their business.
FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend? Artificial Intelligence FINAL QUESTION 2. Who is the most influential person in marketing today? Neil Patel Key Takeaway: Never let a good crisis go to waste. https://iorder.menu/ BIO Jerry Abiog is a Co-Founder & CMO of Standard Insights an AI as a Service growth marketing platform. They launched iOrder, an AI-driven digital menu that will be the next wave for keeping restaurants safe and profitable as they rise from the ashes of Covid-19. | |||
| Humanizing Your Brand in the Age of Covid | 16 Jul 2020 | 00:43:57 | |
Today we're going to talk about implementing humanistic marketing practices. And joining me today is Justin Foster and Emily Sikorsky. So when we talk about humanistic marketing practices and going deep within to figure out who you are - what your brand is and what it represents, how do you do that? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Sprinklr
Christopher Lochhead BIO Like chicken and waffles, branding strategists and Root + River co-founders Emily Soccorsy and Justin Foster are a speaking duo who have the itjust- | |||
| The Art of Ranking on the First Page of Google | 02 Sep 2021 | 00:51:54 | |
Listen in as David Finberg and I discuss SEO and how to rank on page one of Google search results. BIO David Finberg is a digital marketing master, CEO and founder of Peaks Digital Marketing, who creates websites and highly targeted SEO campaigns with measurable results for small, medium and enterprise brands. He empowers business owners with the tools, data, and resources to have success with SEO and achieve massive success within their businesses. David knows what it takes to achieve first-page search results on Google, and wants to help others do the same. ------ About Us If you're interested in learning more about cryptocurrency marketing or ecommerce marketing, goto www.fanaticsmedia.com | |||
| How to Quickly Improve Your Brand Visibility | 16 Jul 2020 | 00:29:56 | |
Today, we have Chris Dickey from visibly, and he's going to talk about how you can bring more visibility to your brand, especially on search engines.
FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I love Keywords Everywhere (Chrome Plugin)
Rand Fishkind Key Takeaway We have a new Whitepaper on the subject (The Ultimate Guide to Search Engine Visibility) and recently made available a new search tool (it's free) BIO: Chris has a resume that spans publishing, in-house marketing direction, public relations, and software development. Chris is the Owner + Founder | |||
| How to Increase Social Media Engagement on Every Post | 17 Jun 2020 | 00:27:18 | |
If you have low engagement on your social posts then this is a must-listen. Aaron Eisman walks us through how to increase engagement on Twitter, Facebook and Instagram. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Spredfast FINAL QUESTION 2. Who is the most influential person in marketing today? Nike Aaron Eisman BIO: Social Media Expert with 6+ years of experience working with Turner Sports, Bleacher Report and the NFL. | |||
| How to Use Video to Build Massive Awareness | 02 Jun 2020 | 00:54:19 | |
Owen Video needs no introduction to those following video marketing. But if you're not familiar, Owen is one of the most prolific advocates of using video to help market your business. Listen in as we discuss how to use video to create awareness and sales.
FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Voice Automation (alexa) FINAL QUESTION 2. Who is the most influential person in marketing today? Elon Musk
Key takeaway or call to action (what are you promoting? Your book, website, company, etc.) * Get a Free Course - TheVideoMarketingSchool.com Owen's Bio:
Owen is a cancer survivor and lives everyday at full power in San Diego, CA with his wife and 4 children - The Chitlins. | |||
| How to Build a Compelling Subscription Model Business | 17 May 2020 | 00:32:56 | |
If you run or want to run a subscription model business then this is the show for you. Listen to what Robbie has to say, I promise you'll leave a lot wiser about subscription and membership models.
FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend my latest is "streamyard" for livestreaming to multiple sites concurrently FINAL QUESTION 2. Who is the most influential person in marketing today? David Aaker (who has a new book out too)
Key Takeaway: Buy Robbie's book at the Amazon Book store – The Forever Transaction – How to build a subscription model that is compelling BIO: Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, is an international bestseller, and her widely anticipated The Forever Transaction is now available. Her clients have included Microsoft, the Wall Street Journal and Electronic Arts as well as over 100 other membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including Harvard Business Review, The New York Times and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Go to http://www.robbiekellmanbaxter.com/audience for audience goodies | |||