AI-Driven Marketer: Master Practical AI Marketing Skills – Details, episodes & analysis

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AI-Driven Marketer: Master Practical AI Marketing Skills

Dan Sanchez

Business

Frequency: 1 episode/202d. Total Eps: 205

Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.

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Score global : 42%

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The Marketer’s Guide to the 2026 AI Landscape

Friday, May 8, 2026 • Duration 40:14

The AI landscape has undergone significant changes, with major companies evolving and competing. OpenAI, Anthropic, Grok, Meta, Amazon, and Apple are all making strides in the AI space. Apple's position in the AI race and its hardware capabilities are noteworthy, along with Amazon's AI model Rufus and the contextual understanding of Codex. The conversation covers the evolving capabilities of AI, challenges of multi-agent work, and ethical considerations in AI usage. It explores AI's role in complex project work, blogging, SEO, advertising, web design, consumer queries, blog optimization, marketing, and organizational design. Additionally, it delves into the stages of AI evolution and the ethical implications of AI's decision-making processes.

Takeaways

AI landscape has seen significant changes
Major AI companies are evolving and competing AI's evolving capabilities
Challenges of multi-agent work
Ethical considerations in AI

Chapters

00:00 The Changing AI Landscape
05:57 Grok and Space Data Centers
12:01 Apple's Position in the AI Race
17:57 Apple's Hardware and AI
44:33 Ethical Considerations in AI Usage

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Marketers, Stop Using ChatGPT. Start Using Codex.

Friday, April 24, 2026 • Duration 44:21

The conversation delves into the transformative impact of Codex on AI development, project management, routine communication tasks, social media marketing, custom integrations, practical application, future implications, user adoption, and access control. It highlights the power of Codex in automating tasks, creating custom integrations, and predicting its widespread adoption in the future.

Takeaways

Codex's role in AI development and project management
The potential of Codex for automating routine tasks and social media marketing

Chapters

00:00 The Changing Landscape of AI
05:45 Automating Routine Communication Tasks
11:49 Custom Integrations with Codex
17:57 Future Implications of Codex
24:07 Access and Control with Codex
29:32 Advancements in Image Model and AI Tools

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Smart GPTs, AI Music, and Apple's Flop—What Every Marketer Should Know

Friday, June 13, 2025 • Duration 42:04

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack the latest advancements in AI tools and their implications for marketers. From significant ChatGPT upgrades to the underwhelming Apple Intelligence reveal, they dive deep into what's truly useful for marketers. They also explore Suno AI's evolution into a powerful music-generation tool and how it can replace stock music sites for marketers. The Bot Bros also share personal use cases for ChatGPT's voice mode and discuss how deep research tools are gaining traction among savvy marketers.

My Favorite AI Tools

ChatGPT - https://openai.com/
High Level Marketing Platform - https://danchez.com/highlevel
AI Podcasting Tools - https://danchez.com/podtools
n8n AI Automation Platform - https://danchez.com/n8n

Resources Mentioned

Sesame AI voice assistant - https://app.sesame.com/?_gl=1*1mt7jix*_ga*MTUzMTE5MzA2Mi4xNzQ5NTE4Njcy*_ga_ZZLPJBMBEN*czE3NDk4MjA3NjYkbzIkZzAkdDE3NDk4MjA3NjYkajYwJGwwJGgw
Grok by xAI - https://x.ai
Suno AI - https://suno.ai
Gamma design tool - https://gamma.app
Danchez music - https://open.spotify.com/artist/4SRaKYQuSaHcvpB2uyjThF/discography/all
AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/

Why Marketing Is Suddenly the Most Dangerous Founder Skill

Friday, January 16, 2026 • Duration 20:12

In this AI marketing podcast episode, Dan Sanchez breaks down why marketers are uniquely positioned to become the next wave of “vibe founders” (and intrapreneurs) as AI makes the non-marketing parts of building a business dramatically easier. He also covers what’s new with Google/Gemini personalization, why most marketers still overestimate their AI skill level, and a viral AI-enabled scam story that signals where trust online is headed.

My Favorite AI Tools

Tella — https://danchez.com/tella
High Level — https://danchez.com/highlevel
Zencastr — https://danchez.com/podtools
n8n — https://danchez.com/n8n

Resources Mentioned

Timestamps

The 4-Step System That Turns Any Workflow Into an AI Powerhouse

Monday, November 3, 2025 • Duration 25:25

Get the full ChatGPT Masterclass: https://aidrivenmarketer.com/course

In this AI marketing podcast episode, Dan Sanchez breaks down one of the most pivotal skills every AI-driven marketer must master: process development. He shares a powerful four-step framework and reveals how he used it to create a custom GPT that cut a 45-minute podcast pre-production process down to just five minutes. Whether you’re trying to automate your workflows, build repeatable systems, or scale your AI usage, this lesson is your essential launchpad into real productivity.

My Favorite AI Tools

Tella - https://danchez.com/tella
High Level - https://danchez.com/highlevel
Zencastr - https://danchez.com/podtools
n8n - https://danchez.com/n8n

Resources Mentioned

MyShowrunner.com - https://myshowrunner.com

Timestamps

00:00 — Why this lesson is your gateway to advanced AI use
01:30 — What separates beginners from advanced AI marketers
03:40 — What ChatGPT Projects are (and how free users can benefit)
06:10 — The 4-step framework: Analyze, Optimize, Standardize, Mechanize
11:00 — Walkthrough: How I built my Showrunner GPT with step-by-step instructions
18:40 — Why clear instructions make or break automation

Jessica Malnik's AI Toolkit for Streamlining Marketing Processes

Friday, March 15, 2024 • Duration 38:51

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Jessica Malnik who is the Founder of JM Content Group about her expertise on leveraging AI for administrative tasks, debate on AI's capabilities in writing, and its role as an invaluable co-pilot in the marketing process. They also explore the practicalities of using AI tools like Zapier and ChatGPT, the integration of AI into strategic work, and offer practical advice for those embarking on their AI journey. Listen to this episode if you want to learn more about how to put AI to work for yourself.

Resources Mentioned:

Zapier: https://zapier.com
Trello: https://trello.com
Perplexity AI: https://www.perplexity.ai/
Jessica Malnik's newsletter: https://newsletter.theremoteworktribe.com/

Timestamps:

00:00 AI as a 24/7 intern in marketing.

06:05 AI vs. human expertise in content creation.

08:32 AI can generate content for niche markets.

11:03 For core niches, use subject matter experts.

16:43 ChatGPT simplifies research process, summarizes top articles.

17:24 AI reads and interprets intent based on keywords.

20:59 AI supports admin tasks, aids research and notifications.

25:53 AI, multistep processes, collaboration, industry, overestimation

27:11 Custom GPT drastically cuts down processing time.

Custom GPT Copilot: Build a Personal Business Mentor

Wednesday, March 6, 2024 • Duration 08:36

In this episode of the AI-Driven Marketer, host Dan Sanchez shares the backstory and purpose of creating a custom GPT (Generative Pre-trained Transformer) named "Copilot." Initially designed as a personal AI life coach, it evolved into a versatile tool useful for querying against uploaded documents like resumes, business plans, and LinkedIn posts. Dan provides a behind-the-scenes look at how Copilot operates and explains the value it adds to his daily work as a marketer.

Resources Mentioned:

Life Focus: https://fullfocusstore.com/pages/lifefocus/
Close Strong: https://closestrong.com

Timestamps:

00:00 AI marketer journey with first custom GPT.

03:28 Life coach became a useful copilot tool.

07:13 Get a GPT copilot for professional input.

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Why AI Alone Can't Find Real Pain (But This Combo Can)

Wednesday, November 12, 2025 • Duration 30:39

Should You Start a Podcast? Take the Assessment: https://AIdrivenmarketer.com/pod

In this AI marketing podcast episode, Dan Sanchez and Ken Freire explore what it really means to be "relevant" on social media by becoming a "problem hunter." They break down how to find and prioritize real pain points your audience is experiencing—not just surface-level trends—and why this skill is foundational for building thought leadership and influence in the AI age.

My Favorite AI Tools

Tella - https://danchez.com/tella
High Level - https://danchez.com/highlevel
Zencastr - https://danchez.com/podtools
n8n - https://danchez.com/n8n

Resources Mentioned

Deep Research Toolkit - https://go.danchez.com/deep-research-toolkit
AI-Driven Marketer Podcast Assessment - https://AIdrivenmarketer.com/pod

Timestamps

00:00 — What "relevance" really means for content creators
01:48 — The idea of becoming a "problem hunter"
03:53 — Why most content doesn't resonate
05:36 — How to mine social media for real pain points
06:58 — Turning passive scrolling into strategic research
09:18 — The power of customer conversations for deeper insight
13:29 — Using customer interviews to spot trends
16:26 — Using AI deep research prompts to surface audience pain
23:12 — How to prioritize pain using RFM analysis

Never Miss Another Lead with AI Conversational Marketing

Monday, June 30, 2025 • Duration 57:03

Test My Voice Agent By Calling 👉 1-615-610-0721

In this AI marketing podcast episode, Dan Sanchez interviews Fer Patel, Director of Special Projects at HighLevel, to explore how AI-powered conversational marketing is revolutionizing lead engagement and sales conversion. Fer shares his journey from fintech to marketing, his discovery of HighLevel, and how its conversational tools and AI voice agents are helping businesses respond faster, book more appointments, and reduce missed opportunities. Whether you're an agency or a solo operator, you'll learn how to harness AI to scale your client communications and revenue.

My Favorite AI Tools

Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
High Level (My all in one marketing platform) - https://danchez.com/highlevel
Zencastr (Best AI podcast tool) - https://danchez.com/podtools
n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

Test My Voice Agent By Calling 👉 1-615-610-0721

Timestamps

02:30 - Fer's background and journey into marketing tech
05:00 - Dan's early automation with Infusionsoft
07:00 - HighLevel's agency-first features like snapshots
10:00 - The evolution into an all-in-one CRM with robust AI tools
14:00 - Conversational marketing channels supported by HighLevel
22:00 - How HighLevel's AI voice agents work and real-world examples
35:00 - Voice vs. chat AI ethics and best practices
40:00 - Actions AI voice agents can take, from SMS to API webhooks

How to Assess Your AI Marketing Skills (Take the Quiz!)

Monday, February 10, 2025 • Duration 04:55

Are you a beginner, intermediate, or pro when it comes to AI marketing? In this episode, Dan Sanchez explores the five types of AI marketing and introduces a brand-new quiz to help you assess your skill set. Whether you’re an optimist who believes AI will create more jobs or a pessimist who fears AI will replace them, one thing is clear: mastering AI in marketing is no longer optional. Dan shares his journey of learning AI, the framework he developed to map out AI marketing applications, and why understanding where you stand is crucial for your growth.

Resources Mentioned:

Take the quiz here: https://danchez.com/quiz
5 Types of AI Marketing Episode: https://danchez.com/5-types-of-ai-marketing-which-are-you-using/

Timestamps:

00:00 - Where do you stand in AI marketing?

02:00 - Why AI marketing skills are crucial for the future

04:30 - Dan’s journey in mastering AI 06:45 - The challenge of assessing AI skills

08:20 - The five types of AI marketing explained

14:10 - How the AI Marketing Skill Scorecard works

18:00 - Where marketers fall short in AI adoption

20:45 - Take the AI Marketing Quiz now!

22:00 - Connect with Dan on LinkedIn

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AI-Driven Marketer: Master Practical AI Marketing Skills – Details, episodes & analysis

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AI-Driven Marketer: Master Practical AI Marketing Skills – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn67

Youtube15

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn67

Youtube15