AI Automation Alchemist – Details, episodes & analysis

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AI Automation Alchemist

Rey Ortega

Business

Technology

Frequency: 1 episode/9d. Total Eps: 22

Practical AI for small business entrepreneurs! AI shouldn’t be overwhelming or overhyped. AI Automation Alchemist breaks the noise into actionable playbooks for small business owners and scrappy founders. We cover the headlines that matter, de-risk adoption (security, compliance, costs), and walk through real workflows for leads, service, and back-office. Informational, honest, and inspiring, so you can do less manual work and drive more growth.

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🇨🇦 Canada - entrepreneurship
08/07/2026
#100

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Shared links between episodes and podcasts

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https://www.linkedin.com/in/kylercheatham
2 shares
https://linkedin.com/in/rob-wright
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https://www.linkedin.com/in/aiautomationalchemist/
1 share

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Score global : 68%

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AI agents aren’t the future: They’re an expensive solution to a problem you don’t have

Season 1 · Episode 22

Tuesday, July 28, 2026 • Duration 33:43

content type

Interview

primary goal

Educational

summary

Rey Ortega discusses the realities of agentic AI versus traditional AI models, emphasizing when to use each and the importance of human oversight in AI systems.

keywords

AI, agentic AI, artificial intelligence, automation, business automation, AI models, AI tools, AI systems, AI in business, AI automation

key topics

Difference between AI and agentic AI

Cost implications of AI systems

When to use AI agents vs traditional AI

Building multi-agent workflows for software development

Importance of human oversight in AI systems

takeaways

AI models already include brain, memory, and tools; the autonomy is what differentiates agentic AI.

Overusing AI agents can be costly and unnecessary for many business processes.

Human oversight remains crucial to ensure AI outputs are accurate and appropriate.

Building multi-agent systems can optimize complex workflows like software development.

Choosing the right level of AI automation depends on the specific business need and budget.

guest name

Rey Ortega

Titles

Understanding Agentic AI: When Human Oversight Matters

AI vs Agentic AI: What Your Business Needs to Know

sound bites

"Agentic AI can be overkill for many business processes."

"Models already come with brain, memory, and tools."

"Autonomy is what truly sets agentic AI apart."

Chapters

00:00 Introduction to AI Agentic Systems

00:30 The Client Story and Overkill of Agentic AI

01:57 Simplifying Business Processes with AI

04:02 Why Overusing Agents Can Be Costly

06:54 Difference Between AI and Agentic AI

10:07 Building Multi-Agent Workflows for Software Development

13:09 The Human Element in AI Oversight

17:01 Skills and Hierarchies in AI Systems

19:56 Cost and Complexity of Agentic AI

23:04 How AI Models Work: Brain, Memory, and Tools

27:56 Autonomy in Agentic AI

29:59 Recap and Final Thoughts on AI Implementation

resources

Claude AI - https://www.anthropic.com/claude

ChatGPT by OpenAI - https://chat.openai.com/

Eleven Labs - https://elevenlabs.io/

Go Digital Strike - https://godigitalstrike.com/

guest links

LinkedIn - https://linkedin.com/in/reyortega

Twitter - https://twitter.com/reyortega

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3 Zero-Budget AI Marketing Moves That Can Save Small Businesses 20+ Hours a Week

Season 1 · Episode 21

Monday, July 20, 2026 • Duration 49:27

Rey Ortega discusses his recent podcast episode, his work on the Digital Strike program, and the impact of AI on marketing for beginners. He also shares insights on the use of AI agents in business operations and the successful launch of a software application by Grata Software. Rey Ortega shares his journey of learning sales and marketing through trial and error, the frustration of hiring ineffective marketing companies, and the subsequent self-education in AI-driven marketing. He emphasizes the importance of human judgment in marketing and the role of AI as an assistant rather than a replacement.

Takeaways

AI Marketing for Beginners
The Role of AI Agents in Business Operations Sales and marketing are crucial for business success
AI can be leveraged to automate marketing tasks and save time
Human judgment is the differentiator in marketing and sales

Chapters

00:00 Introduction and Podcast Episode
03:04 Digital Strike Program and AI Marketing
11:05 AI Agents in Business Operations
22:11 Successful Launch of Software Application
39:05 The Importance of Marketing and Sales
40:01 Building a Company on Traditional Sales and Marketing
41:27 Frustration with Ineffective Marketing Companies
44:49 Self-Education in AI-Driven Marketing
50:27 The Role of Human Judgment in Marketing

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The Truth About AI in Business: Myths, Risks, and Strategies

Season 1 · Episode 12

Thursday, March 12, 2026 • Duration 49:31

AI is everywhere right now, but what actually works in business and what is just hype?

In this episode, Kyler Cheatham breaks down the reality of AI and automation in both enterprise and small business settings. He shares why so many companies get distracted by flashy promises, where AI can create real value, and what business owners need to watch out for when adopting new tools.

This conversation covers the biggest myths around AI, the risks tied to cybersecurity and contracts, the limitations of AI agents, and why strategic implementation matters more than chasing trends. Kyler also explains how businesses can focus on speed to value, avoid overpriced software, and make better technology decisions that actually support growth.

If you want a practical look at AI, automation, business strategy, and implementation risks, this episode gives you a grounded perspective without the hype.

In this episode:

The truth about AI and automation in business
Common myths and misconceptions around implementation
Why strategy matters more than trend-chasing
Risks involving cybersecurity, contracts, and SaaS tools
AI agents and where they fall short
Small business automation challenges
How to focus on speed to value
Choosing the right technology for real business outcomes

Guest:

Kyler Cheatham

Guest Links:

TikTok: https://www.tiktok.com/@kylercheatham
LinkedIn: https://www.linkedin.com/in/kylercheatham
Website: https://confluential.com/

#AI #Automation #BusinessStrategy #ArtificialIntelligence #Cybersecurity #SmallBusiness #EnterpriseTechnology #AIAgents #TechImplementation #BusinessGrowth

Unlock Business Efficiency with Claude: Your AI Assistant

Season 1 · Episode 11

Tuesday, February 24, 2026 • Duration 01:00:42

Are you a small business owner overwhelmed with daily tasks? Discover how to work smarter, not harder, by effectively using AI tools like Claude to streamline your operations and focus on growth!

In this video, we dive deep into the capabilities of Claude and how it can transform your daily workflow. Here’s what we cover:

Key Points:

Understanding the Difference (0:00): The crucial distinction between working in your business versus on your business.
Introduction to Claude (2:10): An overview of Claude and what makes it a powerful business tool.
Three Major Ways Claude Can Help Your Business (5:45):
Task Automation: How Claude can take over repetitive tasks like email sorting and summarization.
Data Synthesis: Learn how Claude can pull together information from multiple sources to create insightful reports.
Marketing Consistency: Utilizing Claude to maintain a consistent marketing message and customer engagement.
Real-Life Applications (12:30): Examples showcasing how Claude has been implemented in various business scenarios, including customer inquiries and document creation.
Best Practices for Using Claude (18:40): Tips on how to set up and maximize Claude’s features for your specific business needs.
Watch the Interface in Action (22:15): A live demonstration of Claude’s interface and how to navigate its features effectively.

You will learn how to harness the power of AI to automate mundane tasks, synthesize data for better decision-making, and create a seamless marketing strategy that reflects your brand's voice. By the end of this video, you’ll be equipped with actionable insights to enhance your business efficiency and focus on what truly matters, growing your business.

Join us as we explore Claude, the AI tool designed to save you time, energy, and money while keeping your business running smoothly. Don’t forget to like this video, subscribe for more insights, and share your thoughts in the comments below!

If you found this video helpful, please hit the thumbs up, subscribe for more content, and leave a comment with any questions or topics you'd like us to cover in future episodes!

How to Get Better ChatGPT Results with Context, Strategy, and Smart Prompting Without Guessing

Season 1 · Episode 10

Monday, February 16, 2026 • Duration 47:30

In this episode, I show how I actually use ChatGPT to run my business: settings, models, custom GPTs, and Projects.

Then we do a live demo: I ask ChatGPT to write the prompt, and we generate an ad image from 2 photos.

ChatGPT updates constantly. New models, new features, new hype cycles.

But the real advantage isn’t the latest update — it’s how you use the tool.

In this episode, I walk you through my real ChatGPT workflow:

Free vs Plus plan (and why I use Plus)
The settings that matter (personalization + memory)
Model selection (thinking vs instant)
Uploading files/images for better context
Custom GPTs (shareable) vs Projects (internal)
How I build a business GPT (Customer Avatar Finder)
My favorite trick: ask ChatGPT to write the prompt
Live demo: combine two photos into a photorealistic ad image

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The Tech Behind AI Chat Tools (LLMs)

Season 1 · Episode 8

Wednesday, February 4, 2026 • Duration 12:25

ChatGPT isn’t thinking — it’s calculating probabilities.
In this episode, I explain how Large Language Models actually work, in plain English.

Most people use ChatGPT daily without understanding what it’s actually doing.

In this episode of the AI Automation Alchemist podcast, I break down:

What Large Language Models (LLMs) are
How neural networks work (simplified)
What transformers actually do
Why context matters more than prompts
Why AI feels intelligent without “thinking”

This is not hype, not marketing, and not theory — it’s a practical explanation for business owners and builders who want to use AI correctly.

00:00 What this episode covers
00:45 Why I used Notebook LM
02:10 What a Large Language Model is
03:15 Neural networks (simplified)
04:40 Hidden nodes & parallel processing
06:00 Transformers & context
07:40 Why words mean different things
09:00 Why AI feels intelligent
10:15 The simplified explanation epiphany

Resources & Links:

Connect with Rey Ortega:

#ChatGPT #LLM #ArtificialIntelligence #AIExplained #Automation

Stop the AI Hype! Here’s the Tactical Plan

Season 1 · Episode 7

Tuesday, January 27, 2026 • Duration 07:44

Next week we go tactical: AI tools that help you find customers, target them, message them, and convert them.

This week we talked about AI hype, conferences, and the wild claims people make about “AI expertise.”
Now we’re moving forward.

Next week’s episodes focus on tactical AI tools for business owners, especially:

How to identify the right customers (demographics + psychographics)
How to craft an offer that speaks to them
How to message them on social and email
What tools to use (and which are a waste)
How to control tool costs and ensure 10x ROI

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Marketers Are Lying About AI (Here’s Why)

Season 1 · Episode 6

Monday, January 26, 2026 • Duration 10:20

Using AI tools doesn’t make you an AI expert — and pretending it does is hurting businesses.

In this episode, I explain the difference between tool users and real AI expertise.

I’m recording this episode from an indie game jam where I’m mentoring engineers, and it perfectly highlights a growing problem in the AI industry.

Too many people — especially marketers — are calling themselves “AI experts” after learning a handful of tools or getting certified. Using tools does not equal expertise.

In this episode, I break down:

Why AI tools don’t give you “god-like skills”
The difference between tool users and experts
Why AI certifications don’t impress real companies
Why Siemens, GE, and enterprise clients only care about experience
Who AI tools are actually for (and why that’s still valuable)
How bad AI advice is costing companies millions

If you want to learn AI properly, check out Digital Strike.
If you want AI done for you, contact Grata Software.

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The Truth About AI Modes

Season 1 · Episode 5

Sunday, January 25, 2026 • Duration 23:57

The conversation delves into the misconceptions surrounding AI and automation, particularly focusing on the Chat GPT technology. It addresses the false notion of 'genius mode' and the reality of how the technology functions. Additionally, it explores the Chat GPT ecosystem and its various components.

Takeaways

AI and Automation Misconceptions
Understanding Chat GPT Ecosystem

Chapters

00:00 Introduction to AI and Automation Misconceptions

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AI Automation Alchemist – Details, episodes & analysis

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AI Automation Alchemist – Details, episodes & analysis

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