Main Description

What makes some DTC brands scale effortlessly—while others stay stuck relying on expensive paid ads?

In Episode 74, Pasha sits down with Andriy Boychuk, Founder & CEO of Flowium, one of the top Elite Klaviyo Partner agencies helping brands shift revenue to owned channels through world-class email and SMS systems.

During this live session, Andriy breaks down how brands can generate 30–50% of total store revenue from email within 90 days, the lifecycle strategies that consistently improve retention, and the systems behind predictable, profitable growth.

You’ll learn:
 • How to build email flows that convert
 • The retention levers most operators ignore
 • The real playbook behind LTV and CAC efficiency
 • How to scale campaigns with weekly testing

Packed with actionable strategies you can implement immediately, this episode is a must-attend for operators looking to grow smarter—not just bigger.

About the Guest 

About Andriy Boychuk:
Andriy is the Founder & CEO of Flowium, an Elite Klaviyo Partner agency specializing in lifecycle strategy, retention, and email/SMS automation. Known for helping brands drive 30–50% of all revenue from owned channels, Andriy has worked with operators across the DTC landscape to improve LTV, segmentation, deliverability, and creative performance. He also teaches the Klaviyo Master Course and publishes weekly educational content for marketers and founders.

Quote Section

“Consistency & Persistence.”

Connect with Andriy:
LinkedIn — https://www.linkedin.com/in/andriyboychuk/
Instagram — https://www.instagram.com/andriyboychuk/
Website — https://flowium.com/team/andriy-boychuk/

Key Discussion Topics

• Customer retention frameworks that actually move revenue
• Lifecycle flows, segmentation, and VIP strategy
• Weekly testing, optimization, and LTV-driving tactics

Why You Should Tune In

If you’re tired of relying on paid ads and want a predictable growth engine, this episode breaks down the exact systems top-performing brands use to monetize their list, increase LTV, and scale efficiently. You’ll walk away with a clear roadmap to strengthen your retention strategy and shift more revenue to profitable owned channels.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Host:
Pasha Knish - CEO @ AMZ Optimized

Speakers:
Pasha Knish - CEO @ AMZ Optimized
Yoni Steinschriber - Founder @ Elev8 Brands
Yalchin Bayramov - Ecommerce Specialist @ SellerSprite
Phil Masiello - Profitable Ecommerce Brands Architect @ CrunchGrowth
Shane Barker - Owner @ TraceFuse
Phillip Akhzar - Founder @ Arka
Robert Principe - Founder @ eTail Advisors

Agenda:

1. Pasha Knish - Keep the Cart Rolling: How to Maintain Momentum After Peak Season.
2. Yoni Steinschriber - From Hype to Habit: Using Your Brand Community to Drive Repeat Amazon Sales.
3. Yalchin Bayramov  - Amazon Medical product categories and and why profit is high here.
4. Phil Masiello - From Peak Season Data to Year-Round Profit: Building Your Next-Year Forecasting Engine.
5. Shane Barker  - The F.A.S.T. Method: TraceFuse’s proprietary method to find, file, and fix your rating fast!
6. Phillip Akhzar - Turning One-Time Holiday Buyers into Repeat Customers Through Unboxing Experience.
7. Robert Principe - How small brands prioritize their ecomm spend when it comes to allocation and timing.
8. Q&A

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

What does it take to build real, scalable growth in 2025? In Episode 66 of the Agency Operators Podcast, we’re joined by Jason Katz, Founder & Principal of GMA Growth Engines, to unpack how businesses can transform fragmented ad systems and CRM stacks into powerful, compounding growth machines.

Jason shares lessons from leading growth at American Express, Shutterstock, and high-growth startups—along with insights from working directly with companies across ecommerce, real estate, hospitality, and tech. We’ll cover why most CRM tech stacks fail, what to do about it, and how to build a system that fuels long-term growth instead of chaos.

If your growth strategy feels scattered or you’re looking to scale with precision, this episode is one to tune in to.

About Jason Katz

Jason Katz is the Founder and Principal of GMA Growth Engines, where he helps startups and growth-stage companies turn messy, fragmented advertising and CRM systems into high-performance growth engines. With over a decade of leadership experience at American Express and Shutterstock, plus deep work with emerging brands like Bartesian, Neeve Smart Building Cloud, Silverstein Properties, and Hive Technologies, Jason brings a proven approach to scaling smarter and faster.

Connect with Jason Katz: https://www.linkedin.com/in/jasonk78

Key Discussion Topics:

• Growth Engines Aren’t Optional—They Turn Chaos into Compounding Growth
• Strong Ads Aren’t Enough—Build the Data-Driven Engine Fueling Scalable Growth
• Why Up to 70% of CRM Tech Stacks Fail—and How to Make Yours Accelerate Growth

Why You Should Tune In

Jason doesn’t just talk growth—he builds the systems that make it happen. From high-performance marketing engines to CRM stacks that actually work, this episode will give you practical insights to take back to your business immediately.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

How to Outsmart the Amazon Search Game with AI

Host:
Pasha Knish - Founder & CEO @ AMZ Optimized

Speakers:
Pasha Knish - Founder & CEO @ AMZ Optimized
Amy Wees - CEO @ Amazing at Home
Ehud Segev - CEO @ Logie AI
Elizabeth Greene - Co-Founder @ Junglr
Alfonso Gutierrez - CEO @ Sellervate
Ben Mathew - Co-Founder @ Superfuel AI
Christian Umbach - Co-Founder @ CEO @ Autopilot

Agenda:

1. Pasha Knish - AI Powered Backend Keyword Optimization
2. Amy Wees - Rufus knows why people aren't buying your products.
3. Ehud Segev - Amazon Algorithm - from e-commerce driven to social-commerce.
4. Elizabeth Greene - The 80/20 Cheat Code for Amazon Ads (Powered by AI).
5. Alfonso Gutierrez  - Gaining Actionable PDP Changes Using AI for Review and Return Analysis.
6. Ben Mathew - Using AI Agents to Scale Your Amazon Business.
7. Christian Umbach - New AI capabilities to drive seasonal updates for Halloween, Thanksgiving & the Holiday Season.
8. Q & A session

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

What does it take to win on Amazon in 2025? In Episode 65 of the Agency Operators Podcast, we’re joined by Jake Kosten, Co-Owner of 1o8 Marketplace, to talk about what’s working now and what brands need to focus on to keep growing.

Jake shares lessons from the front lines of marketplace management, insights into Amazon's strategy, and tips for scaling without losing control of your brand voice or margin.

If you're navigating the wild world of Amazon and want to build a lasting brand, this one's for you.

About Jake Kosten

Jake is the co-owner of 1o8 Marketplace, a performance-driven agency that helps brands succeed on Amazon and beyond. With hands-on experience scaling multiple 7- and 8-figure accounts, Jake knows what it takes to win in a fast-changing marketplace. His team helps brands navigate Amazon with smarter strategy, cleaner operations, and long-term vision.

Connect with Jake Kosten: https://www.linkedin.com/in/jakekosten/ 

Advice from Jake: “Don't quit, there is no telling how far you'll have to run while chasing your dreams.”

Key Discussion Topics:

• How to scale an Amazon brand in today’s competitive landscape
• When (and how) to bring in expert help
• Balancing brand-building with performance marketing
  
  

Why You Should Tune In

Jake brings a grounded, no-fluff perspective on what makes Amazon brands thrive. Whether you're just starting or fine-tuning a mature strategy, this episode will give you ideas you can apply immediately.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Paid ads can only take you so far. What happens when your CAC spikes and scaling stalls? That’s where SEO becomes the most sustainable acquisition channel for Shopify brands.

In Episode 64 of the Agency Operators Podcast, Paul Hermanson, CEO of MonsterGrowth.com, shares how Shopify brands can unlock long-term, compounding growth through SEO — and how AI is transforming the way we approach search. From fast wins to domain authority that boosts valuation, Paul breaks down the strategies that shift ecommerce brands from chasing ads to owning their growth.

If you want to understand how AI and SEO can work together to drive scalable, lasting results, this is a conversation you won’t want to miss.

About Paul Hermanson
Paul Hermanson is the Founder and CEO of MonsterGrowth.com, an SEO agency dedicated to scaling Shopify brands through search. With over a decade of experience across performance marketing, SEO, and CRO, Paul has helped ecommerce companies lower customer acquisition costs and transition from paid traction to organic growth. His 3-part SEO flywheel — content, links, and conversion optimization — helps brands compound authority and increase their business valuation.

Advice from Paul:  “AI doesn’t replace SEO; it redefines it.”

Connect with Paul Hermanson:
 https://www.linkedin.com/in/paulhermanson

Key Discussion Topics:

• How AI impacts SEO for Shopify stores
• Why SEO becomes your most scalable acquisition channel after paid ads plateau
• The 3-part SEO flywheel for ecommerce: Content, Links, and CRO
  
  

Why You Should Tune In
AI isn’t here to kill SEO — it’s here to amplify it. Paul will share practical, battle-tested strategies Shopify brands can use to shift from “best pages” to “best answers,” optimize smarter, and build long-term growth that compounds. Whether you’re scaling a small Shopify store or running a large brand, you’ll learn how to future-proof your acquisition strategy.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

You can’t scale what you don’t understand, and that starts with knowing your numbers.

In Episode 63 of the Agency Operators Podcast, we’re joined by Fred McKinnon, Founder of eComCatalyst, to talk about what separates operators who guess from those who grow. With years of experience helping brands uncover margin leaks, optimize operations, and scale profitably, Fred brings a no-fluff perspective on what it takes to succeed on Amazon and beyond.

We discuss the importance of financial visibility, what most brands get wrong about performance metrics, and how Fred approaches growth with clarity and precision.

Whether you're running your brand or managing client accounts, this episode is packed with practical insight for building a business that’s not just growing, but growing profitably.

About Fred McKinnon

Fred McKinnon is the Founder of eComCatalyst, a growth consultancy helping ecommerce brands scale by identifying what’s working, what’s not, and what to fix next. With a background in brand ownership and operational strategy, Fred specializes in helping operators build more innovative businesses by understanding the numbers that drive success.

Connect with Fred McKinnon: https://www.linkedin.com/in/fmckinnon/

Main Discussion Topics:

Why understanding your numbers is the first step to scaling

• The most common margin-killing mistakes brands make
• How to simplify performance metrics to make smarter decisions
• What separates brands that scale from those that stall
  
  

Key Takeaways:

Fred McKinnon shares how successful operators create clarity in chaos by focusing on what matters most, the numbers. Learn how to audit your performance, find your blind spots, and build a foundation for profitable, sustainable growth.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

What happens when an Amazon services agency evolves into a brand holding company?

In Episode 62 of the Agency Operators Podcast, we’re joined by Michelle Kartchner, CEO and Co-founder of Ascendant, to explore her journey from running client services to owning and scaling multiple ecommerce brands.

With over 15 years of experience across Amazon strategy, operations, and team leadership, Michelle breaks down how agency-brand relationships have changed, why she transitioned from service to ownership, and what it takes to build and lead in high-growth environments.

Whether you’re an agency founder, brand owner, or operator thinking about your next move, this episode delivers real-world insight on scaling smarter, structuring for growth, and leading with intention.

About Michelle Kartchner

Michelle Kartchner is the CEO and Co-founder of Ascendant, a brand holding company focused on scaling ecommerce businesses. She’s also the Co-founder of Skale Strategy, an Amazon services agency, and the founder of Fempower Wellness, a women’s health initiative. With a background spanning operations, marketing, and executive leadership, Michelle brings a unique perspective on what it means to lead, grow, and evolve in the Amazon ecosystem.

Connect with Michelle Kartchner: https://www.linkedin.com/in/michelle-kartchner-a26ab9a2/ 

Main Discussion Topics:

• How agency relationships have evolved in the Amazon space
• What shifts when you move from client services to brand ownership
• Leadership lessons from building high-performing teams
• The operational mindset that drives scale across multiple brands

Key Takeaways:
Michelle Kartchner shares what it takes to grow from servicing clients to owning the brands yourself. Discover how to adapt to shifting brand expectations, shift your mindset from agency to ownership, and cultivate resilient teams that can scale.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Scaling your brand isn’t just about generating more revenue; it’s about achieving more profit.

In Episode 61 of the Agency Operators Podcast, we’re joined by William Harris, Founder & CEO of Elumynt, to break down what it takes to scale profitably in today’s ecommerce landscape. From optimizing around EBITDA to rethinking how you structure your ad strategy, William shares a framework that has helped 13 companies exit, including one for nearly $800 million.

Recently ranked the 12th fastest-growing agency in the world by AdWeek, Elumynt has become known for one thing: profit over vanity metrics. In this episode, William brings clarity to what matters most in growth and how to get there.

Whether you're managing client accounts or running your brand, this is a must-watch for operators who want to grow smarter, not just bigger.

About William Harris

William is the Founder & CEO of Elumynt, an e-commerce growth agency named to the Inc. 5000 and Inc. Best Workplaces lists. He has helped 13 brands exit, including one to GoDaddy, and written over 200 articles on e-commerce, advertising, and leadership for Entrepreneur, Fast Company, Shopify, and more.

Connect with William Harris: https://www.linkedin.com/in/wmharris/

Main Discussion Topics:

• Why profit, not ROAS, should drive your strategy
• How to scale e-commerce brands without killing margin
• Optimizing ads around EBITDA and long-term growth
• Lessons from 13 successful brand exits

Key Takeaways:
William Harris shares how leading brands scale profitably by shifting focus from vanity metrics to real business fundamentals. Learn how to optimize your ad strategy around profit, structure your team for growth, and avoid common traps that erode long-term value.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

It’s one thing to grow on Amazon. It’s another to last.

In Episode 60 of the Agency Operators Podcast, we’re joined by Jessica Steele, a longtime Amazon seller and Business Advisor for Amazon Agencies, to talk about what it takes to build a business that endures.

Jessica’s been selling on Amazon since the early days, with over 19 years of hands-on experience across FBA, Retail Arbitrage, Wholesale, Private Label, and more. Her approach combines technical discipline from her time at General Electric with in-depth, hands-on Amazon expertise. She’s helped brands launch smarter, streamline faster, and avoid costly pitfalls.

We cover everything from AI-driven operations to how sellers can adapt as Amazon continues to evolve. Whether you’re just starting or scaling up, this episode is packed with practical advice from someone who's seen it all and stayed in the game.

About Jessica Steele

Jessica is a business advisor with nearly two decades of experience at Amazon. From GE’s leadership program to launching and managing her own Amazon brands, her career bridges the gap between process engineering and brand growth. She has spoken at top industry events, built relationships with leading platforms such as Walmart and eBay, and authored two advanced Amazon training programs.

Connect with Jessica Steele: https://www.linkedin.com/in/hello-jessica-steele/ 

Main Discussion Topics:

• What sellers today can learn from Amazon’s early days
• How to streamline operations and decision-making with AI
• What it takes to future-proof your business in a fast-moving market
• Lessons from building systems that scale

Key Takeaways:
Jessica Steele brings nearly two decades of Amazon experience to the table, offering a rare perspective on what it takes to stay competitive over the long haul. From simplifying operations with AI to building systems that scale, this episode is packed with lessons on longevity, adaptability, and turning day-to-day selling into a sustainable business.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Most sellers treat their listings like products. But what if the real leverage is building a brand?

In Episode 59 of the Agency Operators Podcast, we’re joined by Shawn Khorrami, serial entrepreneur and CEO of ePlaybooks, to talk about what it takes to turn an Amazon business into a real, lasting brand.

With a track record of building multiple 8- and 9-figure companies from scratch, Shawn brings a powerful operator’s perspective. He shares how sellers can navigate today’s growing challenges, from listing compliance issues to shifting policies, and why your long-term advantage lies in treating your business as a product.

Whether you're just getting started or trying to scale, this episode offers insight into what separates successful brands from short-term sellers.

About Shawn Khorrami:

Shawn is the CEO of ePlaybooks and a seasoned entrepreneur who has launched and scaled over a dozen businesses across various industries. With degrees in mathematics, computer science, economics, and law, and experience managing a wide range of functions, including sales and logistics, finance, and HR, Shawn takes a uniquely comprehensive approach to brand building. At ePlaybooks, he helps sellers take a strategic view of their business and create systems designed to drive growth.

Connect with Shawn Khorrami: https://www.linkedin.com/in/shawnkhorrami/

Main Discussion Topics:

• Why treating your business like a brand, not a product, changes your growth trajectory
• How to navigate listing suspensions, compliance issues, and policy shifts
• Lessons from launching and scaling multiple 8–9 figure businesses
• What sellers often miss when trying to scale on Amazon

Key Takeaways:
Shawn Khorrami shares what he has learned from building real businesses within and beyond Amazon. From shifting your mindset to building better systems, this episode is about turning your Amazon hustle into a long-term brand.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Most brands think better marketing is the key to growth, but what if the real challenges lie deeper?

In Episode 58 of the Agency Operators Podcast, we’re joined by Matt Snyder, Founder & CEO of Brands Excel, to talk about how operational issues—not ad performance—are often what hold brands back on Amazon.

With experience leading Amazon strategy for multimillion-dollar brands and building a team of ex-brand operators, Matt shares how agencies can go beyond media and SEO to solve root problems in catalog management, fulfillment, and internal processes. If your operations aren’t built for scale, no amount of marketing can fix it—and Matt’s here to explain what to do instead.

Whether you’re plateauing or just getting started, this episode is packed with real-world strategies for building a stronger, more scalable Amazon business from the inside out.

About Matt Snyder:

Matt Snyder is the Founder and CEO of Brands Excel, an agency built by former brand executives to help consumer brands grow profitably on Amazon. With deep expertise in 1P, 3P, and hybrid models, Matt helps clients improve everything from backend systems and catalog optimization to team operations and fulfillment. Before founding Brands Excel, he led Amazon's strategy for top consumer brands, which gave him a unique perspective on what it truly takes to scale.

Connect with Matt Snyderl: https://www.linkedin.com/in/matthew-snyder-amazon/

Main Discussion Topics:

• Why Amazon growth is often stalled by operations, not marketing
• Common operational challenges brands overlook
• How agencies can deliver real value beyond ads and SEO
• What scalable systems look like—and how to build them

Key Takeaways:
Matt Snyder shares why real Amazon growth starts with strong operations. From fulfillment issues to catalog structure, learn how to identify what’s slowing you down and how the right systems (and partners) can unlock sustainable, profitable scale.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Main Description

Expanding into Europe sounds exciting—until VAT, EPR, and product regulations turn the process into a maze of unfamiliar rules. So how do top Amazon sellers scale globally without getting buried in paperwork, penalties, or compliance headaches?

In Episode 73, Pasha Knish sits down with Demet Kale, Senior Account Manager at VATAi, to break down how sellers can confidently unlock the EU market with a smart, automated compliance strategy.

You’ll learn how to stay fully compliant, reduce cross-border risks, streamline VAT filings, and tap into millions of new customers by partnering with the right compliance provider.

Packed with practical insights and step-by-step clarity—this episode shows you how to make European expansion simple, profitable, and stress-free.

About Demet Kale:

Demet is a Senior Account Manager and Global Compliance Advisor at VATAi, specializing in VAT registration, EPR packaging compliance, and tax representation across the EU and UK. With years of experience guiding e-commerce brands through international expansion, she helps sellers scale globally by simplifying complex compliance requirements through expert support and automation.

Advice from Demet:

“International business success lies behind a locked door of opportunity. VAT and product compliance is the key.”

Connect with Demet Kale:
 LinkedIn: https://www.linkedin.com/in/demet-kale-78b060a0/
Instagram: https://www.instagram.com/vataiofficial/
Facebook: https://www.facebook.com/VATAiofficial/

Key Discussion Topics

• EPR Compliance: How EU packaging and WEEE laws impact Amazon sellers—and how automation keeps you compliant country by country.
• Authorized Representative Requirements: Why global brands need an EU/UK Responsible Person for certain product categories.
• API Integrations: How VATAi connects directly to Seller Central & Shopify to automate VAT filings and cross-border reporting.

Why You Should Tune In

If you're considering expanding into Europe—or already selling there—this episode is a must-listen. Demet breaks down the exact compliance steps sellers overlook, the costliest mistakes brands make, and how automation can eliminate 90% of the manual work. You'll walk away knowing exactly how to scale internationally with confidence, avoid regulatory pitfalls, and streamline your global operations with the right compliance partner.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Too many sellers are getting burned by overpromising agencies that underdeliver, and Blake T. Gale has seen it all.

In Episode 57 of the Agency Operators Podcast, we sit down with Blake T. Gale, CEO of BLAZON, to talk about the hard truths of working with Amazon agencies. From spotting red flags early to rebuilding after a bad experience, Blake shares what sellers need to know to grow with the right partner.

With over 8 years in the Amazon space and a proven track record of scaling brands 25–33% year-over-year, Blake also unpacks the upside of tariffs (yes, there is one) and offers bold predictions on where Amazon is headed next.

Whether you’re hiring your first agency or reconsidering your current one, this episode delivers honest insights to help you move forward with confidence.

About Blake T. Gale:

Blake is the Founder and CEO of BLAZON, a Utah-based agency focused on helping Amazon and Walmart brands scale with strategy and consistency. Since founding BLAZON in 2019, Blake has led brands to double-digit growth through hands-on operational support, creative thinking, and an honest approach to long-term success. He’s passionate about cutting through the noise and helping sellers avoid common traps in the agency world.

Connect with John Blake T. Gale: https://www.linkedin.com/in/blake-t-gale-0341b6152/

Main Discussion Topics:

• How to identify (and avoid) bad agencies before they cost you
• What most sellers miss when navigating agency partnerships
• The surprising upside of tariffs for U.S.-based brands
• Blake’s predictions for what’s next on Amazon—and how to prepar

Key Takeaways:

Blake T. Gale shares how to choose the right agency partner to grow your Amazon brand, covering what to look for, common red flags, and how the proper support can drive long-term growth and avoid costly setbacks.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

“Amazon is a visual marketplace first, a search engine second. Your hero image isn’t just one part of your listing, it’s the gatekeeper to everything else you’ve built.”

Your hero image isn’t just the first thing shoppers see; it’s the deciding factor in whether they click or keep scrolling. Most sellers underestimate its impact, but it could be the key to unlocking serious revenue growth.

In Episode 56 of the Agency Operators Podcast, we’re joined by John Aspinall, Founder of Aspi Creatives and Brand Evangelist at PickFu, to explore how top-performing brands turn simple product images into powerful profit drivers. With 15 years of Amazon experience and a sharp focus on hero image optimization, John shares why breaking outdated design “rules” and applying real data can dramatically improve click-through and conversion rates.

Whether you’re DIY-ing your creative or leading a whole team, this episode delivers practical strategies that help your visuals stand out and sell more.

About John Aspinall:

John Aspinall is the Founder & CEO of Aspi Creatives, an Amazon-first creative consultancy that helps brands transform product images into high-performing visual assets. Over the last five years, John has specialized in hero image optimization, utilizing A/B testing and proven merchandising tactics to drive improved CTR, CVR, and long-term growth. As Brand Evangelist at PickFu, he also empowers sellers with insights from honest consumer feedback to refine and outperform the competition.

Connect with John Aspinall: https://www.linkedin.com/in/jaspinall/

Main Discussion Topics:

• Why most brands are leaving money on the table with under-optimized images
• What makes a hero image convert (hint: it’s not just good lighting)
• How to challenge outdated design rules without risking suppression
• Building a test-and-learn strategy that scales, without a big creative team

Key Takeaways:

John Aspinall breaks down how to turn your hero image into Amazon’s hidden profit driver by combining bold creative strategy with real data to boost clicks, conversions, and growth.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

AI-Powered Amazon Rank Optimization: Insights from Industry Experts

In this informative panel discussion, experts from the e-commerce industry share their insights on leveraging AI for Amazon rank optimization. Hosted by Pasha, CEO of AMC Optimized, the panel includes Danan Coleman from eComm Triage, Chad Rubin from Profasee, Brian R. Johnson from Deep M, Isabella Ritz of Ritz Momentum, and Timour from Ecomtent. The speakers discuss various topics, including backend keyword optimization, decoding Amazon's A9 algorithm, AI-driven product development, pricing strategies, and review removals. Each panelist brings a unique perspective and valuable tools to help Amazon sellers enhance their performance using AI.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Are you struggling to scale your dev team without breaking the budget? You’re not alone, more U.S. companies are solving this by going south.

In Episode 55 of the Agency Operators Podcast, we’re joined by Roger Einstoss, CEO & Co-Founder of Braintly, to unpack how brands build high-performing engineering teams with top LATAM talent. Born and raised in Argentina, Roger shares what makes the region such a valuable resource for fast-growing companies and how to build a team that delivers.

Whether you're hiring your first engineer or scaling a dev team, this episode offers practical insight on finding world-class talent without the coastal premiums.

About Roger Einstoss:

Roger Einstoss is the CEO and Co-Founder of Braintly, a software development company helping U.S. companies access elite engineering talent from Argentina. With deep regional roots and a firm grasp of startup and enterprise needs, Roger has become a go-to resource for companies looking to scale smarter through LATAM hiring.

Connect with Roger Einstoss: https://www.linkedin.com/in/rogereinstoss/

Main Discussion Topics:

• Why U.S. Companies Are Hiring in Argentina
• What U.S. founders often get wrong about nearshore hiring
• Why LATAM engineers are a smart move for startups and scaling brands
• How to build and manage a remote engineering team that performs

Key Takeaways:

Roger Einstoss shares how U.S. companies can unlock growth by building high-performing remote engineering teams in LATAM—blending smart hiring strategy with access to top global talent.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Amazon has evolved—but have your selling strategies kept up?

In Episode 54 of the Agency Operators Podcast, we’re joined by Phil Masiello, founder of CrunchGrowth and host of Crunching Growth on E360tv, to explore the evolution of Amazon selling—from its early days to where it’s headed next.

As one of the pioneers in e-commerce and the mind behind Raw Essentials and CrunchGrowth, Phil has seen it all. This episode is a must-watch for brand owners and operators seeking to learn from the past and apply timeless strategies that remain effective today.

Whether you’re new to the platform or scaling your brand, Phil shares hard-earned insights and marketing tactics that stand the test of time.

About Phil Masiello:

Phil Masiello is a veteran entrepreneur and founder of CrunchGrowth Revenue Acceleration Agency. A true innovator, Phil helped launch one of the first meal-based e-commerce platforms and the beauty brand Raw Essentials. Today, through CrunchGrowth and his show Crunching Growth, he helps brands maximize sales with data-backed strategies and a deep focus on customer connection. Phil is known for turning challenges into growth opportunities and mentoring the next generation of entrepreneurs.

Connect with Phil Masiello: https://www.linkedin.com/in/phil-masiello/

Main Discussion Topics:

• How the Amazon marketplace has evolved over the years—and what it means for sellers today
• What early Amazon sellers understood that new brands often overlook
• Why building a strong brand and customer connection still wins in a pay-to-play world

Key Takeaways:
Phil Masiello shares a no-fluff, real-world perspective on how Amazon selling has changed—and how to succeed in 2025 by combining time-tested principles with modern strategy.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Your data is more powerful than you think, especially when connected across platforms. In Episode 52 of the Agency Operators Podcast, we’re joined by Ali Babul, Chief Evangelist at Trellis, to unpack how brands can leverage first-party data to build smarter audiences, lower acquisition costs, and boost lifetime value on Amazon and beyond.

With a decade of agency experience and a deep understanding of multi-channel growth, Ali shares strategies that turn shopper insights into actionable results. Whether scaling a brand or managing multiple client accounts, this episode will give you a more innovative framework for cross-channel growth and customer retention.

About Ali Babul:

Ali Babul is the Chief Evangelist at Trellis, where he helps brands navigate the complexities of modern e-commerce growth. With a career rooted in digital strategy, Ali brings a unique ability to connect big-picture goals with immediate performance gains. He specializes in helping brands leverage data to uncover new audiences, reduce revenue leakage, and maximize long-term customer value across platforms.

Connect with Ali Babul: https://www.linkedin.com/in/alibabul/ 

Main Discussion Topics:

The Data Advantage: Turn Shopper Insights into Lower CAC and Higher LTV on Amazon

Additional Talking Points:

• Cross-Channel Acquisition Strategy – Using first-party data to connect DTC platforms like Shopify with Amazon Ads to build high-intent lookalike audiences and retargeting flows.
• Revenue Leakage Prevention – Keeping DTC cart abandoners within your brand ecosystem instead of losing them to competitors on Amazon.
• Driving Incrementality & LTV – Using audience updates and cross-sell strategies to boost new-to-brand customers and increase LTV.

Key Takeaways:
Ali Babul shares a data-backed approach to smarter customer acquisition and retention. Learn how to plug revenue leaks, integrate your DTC and Amazon data, and grow your brand with greater precision.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Amazon ads are getting more competitive—and more expensive. In Episode 52 of the Agency Operators Podcast, we’re joined by George Meressa, Founder & CEO of Clear Ads, to talk about the biggest PPC mistakes brands make and what it takes to drive profitable growth with ads in 2025.

With 15+ years of experience running paid media campaigns across platforms like Amazon, Google, and Facebook, George has helped hundreds of brands scale while improving ROAS. Whether managing ads or overseeing an agency team, this episode offers practical advice to help you run leaner and smarter campaigns.

About George Meressa:

George Meressa is the Founder & CEO of Clear Ads, a UK-based agency specializing in Amazon PPC. Since 2009, he’s been helping brands of all sizes cut through the noise and maximize their paid advertising performance. With deep platform knowledge and a focus on real-world results, George is a trusted expert in Amazon advertising.

Connect with George Meressa: https://www.linkedin.com/in/george-meressa-30a87550/

Main Discussion Topics:

• How to identify and stop wasted ad spend
• What makes an Amazon PPC strategy scalable
• Smart tactics for improving ROAS in competitive markets
• Common pitfalls brands overlook in their ad accounts

Key Takeaways:
 In this episode, George Meressa shares what top-performing brands are doing differently regarding Amazon PPC. From tighter control on budgets to more innovative campaign structures, you’ll walk away with clear strategies to improve your ad performance and scale profitably—no fluff, just actionable insights.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Success on Amazon in 2025 requires more than just listing optimization—it’s about scaling smartly and leveraging AI to stay ahead. In Episode 51 of the Agency Operators Podcast, we’re joined by Alex Karagiannis, Founder & CEO of Lezzat, to discuss strategies for doubling your sales, expanding globally, and using AI to enhance your Amazon business.

With experience helping 500+ brands, including household names and S&P 500 companies, Alex brings expert insights on scaling Amazon businesses and navigating international marketplaces. Whether you're a mature seller looking to grow or an agency helping clients succeed, this episode is packed with strategies you can apply immediately.

About Alex Karagiannis:

Alex Karagiannis is the Founder & CEO of Lezzat, a leading Amazon growth agency. With over 13 years of marketing experience and 9 years as an Amazon seller, Alex has worked with global brands to drive sales and optimize operations. A multilingual business marketing expert (BSc, MBM & CIM), he has spoken at multiple industry events and advised businesses on expansion strategies, branding, and AI-driven growth.

Connect with Alex Karagiannis: https://www.linkedin.com/in/alexandroskaragiannis/

Main Discussion Topics:

•  Selling on Amazon in 2025 – Key trends and strategies to stay competitive.
•  Doubling Your Sales as a Mature Seller – How to optimize and scale efficiently.
• Leveraging AI for Amazon Growth – The impact of AI on marketing, operations, and content creation.
• Expanding into Global Markets – How to successfully sell in the EU and beyond.

Key Takeaways:

In this episode, Alex Karagiannis shares actionable strategies for increasing Amazon sales, streamlining operations, and using AI to enhance your business. Learn how to scale smartly, expand into new markets, and future-proof your brand in the evolving e-commerce landscape. Whether you're an Amazon seller or an agency owner, this episode contains valuable insights you won’t want to miss.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
Running a brand on Amazon has its highs and lows. From negative reviews to unexpected catalog issues, the challenges can feel overwhelming. In this episode of the Agency Operators Podcast, Danan Coleman, Co-Founder and CEO of eCom Triage, shares practical tips on tackling these roadblocks. Learn how to protect your brand, manage your reputation, and make the most of Amazon’s tools to keep your business on track.

About Danan Coleman

Danan Coleman is the Co-Founder and CEO of eCom Triage, a company that helps Amazon brands spot and fix problems that hurt their bottom line. From review management to catalog protection and PPC audits, his team provides the support brands need to stay competitive.

Danan’s passion for supporting the seller community shines through his work with Wizards of eCom Tampa Bay, the world's largest Amazon seller Meetup group. With experience spanning over a decade, Danan knows what it takes to overcome challenges and succeed on Amazon.

🔗 Connect with Danan Coleman: https://www.linkedin.com/in/danancoleman/ 

Key Discussion Topics:

• Removing negative reviews and protecting your brand’s reputation
• How to monitor your ASINs and catch issues early
• The common money drains brands face (and how to fix them)
• Smarter PPC strategies to improve your ROI

Why You Should Tune In

Managing an Amazon brand involves many moving parts—sometimes, doing less can lead to better results. In this episode, Danan Coleman shares real-world advice on navigating tough spots, protecting your brand’s reputation, and uncovering Amazon's hidden tools. Whether you are dealing with negative reviews, catalog issues, or costly PPC campaigns, this episode will help you tackle challenges confidently.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Navigating Amazon's competitive landscape can be challenging, especially for brands approaching their third year in business. In this episode of the Agency Operators Podcast, Dylan Rhodes, Founder and Principal of The Parker-Lambert Agency, reveals key strategies to help brands break through common roadblocks and build lasting success on Amazon.

About Dylan Rhodes

Dylan Rhodes is the founder and principal of The Parker-Lambert Agency, a branding and eCommerce marketing agency. With a background in brand and corporate marketing in the Consumer Electronics industry, Dylan brings a wealth of experience to the table, helping brands refine their strategies and succeed in competitive markets.

🔗 Connect with Dylan Rhodes: https://www.linkedin.com/in/dylanrhodes/ 

Key Discussion Topics:

• Why do some brands struggle to maintain momentum after their startup phase
• The biggest branding mistakes companies make
• When choosing not to advertise can be the right move
• Free Amazon promotional tools that many brands overlook

Why You Should Tune In

Navigating Amazon beyond the startup phase comes with unique challenges. In this episode, Dylan Rhodes shares actionable strategies to help brands avoid common pitfalls, refine their branding, and make smarter decisions—sometimes by doing less, not more. Whether you’re struggling with maintaining momentum, optimizing your approach, or making the most of Amazon’s free promotional tools, this conversation will give you the insights needed to stay competitive and thrive

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

What if your Amazon data could actually tell you how to scale profitably?

In this live 45+ minute episode, we sit down with Yoni Steinschriber, Founder of Elev8 Brands, to uncover how sellers and agencies can leverage Amazon Marketing Cloud (AMC) to make smarter, more strategic decisions.

We’ll break down how AMC’s rollout is transforming visibility for brands, how to build audiences that convert, and how understanding LTV and the customer journey can redefine your approach to profitability.

Packed with actionable strategies and real-world insights, this episode is your blueprint for using data to drive sustainable brand growth.

About Yoni Steinschriber:
Founder of Elev8 Brands, Yoni built and scaled his own Amazon brand in 2017 before successfully exiting and transitioning into the agency space. Today, he leads Elev8 — a holistic Amazon agency helping CPG brands scale profitably and sustainably through strategic optimization and data-backed marketing.

Quote

“This business is a journey, not a destination.”

Connect Links

Connect with Yoni Steinschriber:
 🔗 linkedin.com/in/yonisteinschriber

Key Discussion Topics

• What AMC’s rollout means for sellers and agencies
 • Building audience funnels that actually convert
 • Understanding LTV and refining the customer journey in the CPG space

Why You Should Tune In

If you’re an agency operator, brand builder, or Amazon strategist, this conversation will change how you view data. Learn how to translate complex analytics into growth decisions, identify the right audiences, and uncover the hidden levers of profitability inside your funnel.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Want to scale your Amazon brand with a strategic edge? In this episode of the Agency Operators Podcast, Ari Zecher, CEO & Co-founder of Deepsee Commerce, shares expert insights on goal setting, leveraging 3D Amazon features, and using utilization scorecards to drive growth.

Ari’s approach blends data-driven decision-making with operational discipline, helping brands navigate challenges and maximize success on Amazon. From optimizing performance metrics to simplifying complex business variables, this episode is packed with actionable takeaways.

About Ari Zecher

Ari Zecher is a former special operations commander turned entrepreneur and the co-founder of Deepsee Commerce, a boutique Amazon agency. His leadership and strategic expertise have helped brands scale efficiently by blending creativity with data-driven solutions. With a strong track record in exceeding client goals, Ari specializes in simplifying complex business challenges into clear, scalable outcomes.

🔗 Connect with Ari Zecher: https://www.linkedin.com/in/ari-zecher-ab761712a

📲 Follow on social: @deepseecommerce

What You’ll Learn:

How to set and achieve key business goals on Amazon
The power of 3D Amazon features for better product visibility
Utilizing scorecards to track and optimize performance

Why You Should Tune In

Scaling an Amazon business requires the right strategies and data-driven execution. In this episode, Ari Zecher shares proven tactics to help sellers simplify decision-making, optimize performance, and stay ahead in a competitive marketplace. Whether refining operations or launching new products, these insights will help you turn complexity into growth.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
Want to increase your visibility, conversions, and long-term sales on Amazon? In this episode of the Agency Operators Podcast, Colin Raja, Owner/Operator at RIMSports and a 7-figure Amazon seller, shares the optimization and launch strategies that work.

From fine-tuning your backend settings to executing a high-impact product launch, Colin will break down the key tactics that help Amazon shop owners scale faster and more efficiently.

About Colin Raja 

Colin Raja is a seasoned Amazon seller and SEO expert with a strong software analysis, database development, and performance optimization background. With experience working with major clients like Toyota, Bank of America, and Prudential, he has honed his expertise in data-driven strategies that drive success. As the owner of RIMSports and a 7-figure Amazon seller, Colin specializes in backend optimization, launch strategies, and scalable growth tactics to help brands maximize their potential on Amazon.

🔗 Connect with Colin Raja: https://www.linkedin.com/in/colinraja/

What you’ll learn:

• How to optimize your listings for maximum sales
• Backend strategies to improve rankings and conversions
• A step-by-step approach to launching products the right way

Why You Should Tune In

Proper optimization and launch strategies are key to scaling your Amazon business. In this episode, Colin Raja shares proven tactics for backend optimization, effective launch prep, and strategies that help sellers rank higher and drive more sales. Whether launching a new product or improving existing listings, this session will give you actionable insights to boost your success.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Running Amazon ads without a strategy is like throwing money into a black hole. If you’re not optimizing correctly, you’re leaving profit on the table.

In Episode 46 of the Agency Operators Podcast, I’m joined by Neil Robson, Senior PPC Manager at PPC Ninja, to break down the biggest mistakes sellers make with Amazon PPC—and how to fix them. With years of experience managing enterprise-level accounts and auditing large-scale campaigns, Neil knows exactly what it takes to improve rankings, increase profitability, and make your ads work smarter.

About Neil Robson 

Neil Robson is a Senior PPC Manager at PPC Ninja, where he’s spent the last three years training new team members, managing enterprise-level accounts, and auditing high-spend campaigns. An ex-Amazon seller himself, Neil has firsthand experience navigating the challenges of PPC in both the U.S. and Canadian markets.

Outside of work, he applies his data-driven mindset to competitive BBQ—because great results, whether in PPC or grilling, come down to the right strategy.

🔗 Connect with Neil Robson: https://www.linkedin.com/in/neil-robson-2a4684261/

Main Discussion Topics:

• The most common mistakes found in PPC audits (and how to avoid them)
• How Sponsored Brands impact your profitability and growth
• Ranking strategies that actually move the needle
•  How to calculate target ACoS and TACoS to hit your profit goals

Why You Should Tune In

Learn how to fine-tune your Amazon ads, boost rankings, and make every advertising dollar count—all with expert insights you can apply right away.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Most sellers spend money on PPC and hope for the best, but what if you could grow your sales organically first and make paid ads work smarter, not harder?

In Episode 45 of the Agency Operators Podcast, I’m sitting down with Dan Deighton, Amazon Organic Growth Specialist at FordeBaker, to discuss what moves the needle for organic sales in 2025.

Dan’s journey started with a simple problem: His partner wanted leggings with pockets. That turned into a full-blown e-commerce business, which taught him firsthand how tough it is to succeed on Amazon. As an organic growth expert, he helps brands rank higher, convert better, and build sustainable sales without relying on PPC to do all the heavy lifting.

About Dan Deighton

Dan helps brands win the organic game at FordeBaker, where he focuses on SEO, listing optimization, and full-funnel strategies to drive sustainable growth. He believes organic should come first—and when done right, your PPC strategy should support it, not carry it.

🔗 Connect with Dan Deighton: https://www.linkedin.com/in/dan-deighton-45572b131/

Main Discussion Topics:

• How Amazon’s Search Algorithm is evolving in 2025 – and what it means for your rankings
• The must-do listing optimizations to improve visibility and conversions
• Next-level strategies to boost organic growth and outpace the competition

Why You Should Tune In

Dan will explain how to optimize your Amazon listings for long-term success so you won’t be stuck paying for every sale. Whether you're a seasoned seller or looking to scale smarter, you’ll walk away with fundamental, actionable strategies you can implement immediately.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
Video is no longer optional for Amazon sellers—it’s a game-changer. In Episode 44 of the Agency Operators Podcast, we’re joined by Justin Willhite, Owner of CommQuest, to explore how brands can use video to optimize Amazon listings, build a loyal audience, and future-proof their marketing with AI-driven content.

With 8+ years leading influencer marketing at Twitch and experience as an Amazon Influencer and YouTuber, Justin has helped brands craft compelling content that drives engagement and sales. Whether you're looking to improve your Amazon listings, grow your brand beyond the marketplace, or stay ahead with AI-powered video strategies, this episode is packed with insights you won’t want to miss.

About Justin Willhite:
Justin Willhite is the Owner of CommQuest, a content creation and video production company specializing in e-commerce marketing. As a former Senior Influencer Marketing Manager at Twitch, he has collaborated with top creators to produce high-impact campaigns. He also runs JDubb and Dubb Outdoors, where he shares product reviews and outdoor-focused content as an Amazon Influencer. Justin’s expertise spans influencer partnerships, brand storytelling, and AI-driven video production—helping brands turn content into a powerful growth tool.

Connect with Justin Willhite: https://www.linkedin.com/in/justinwillhite/ 

Main Discussion Topics:

1. Optimizing Amazon Listings with Video – How high-quality video can increase conversions and visibility.
2. Building a Brand Beyond Amazon – The importance of owned social media channels for long-term growth.
3. AI in Video Production – The benefits, risks, and future impact of AI-driven content creation.
4. Content Strategies for E-Commerce Success – How to craft engaging videos that connect with your audience and drive sales.

Key Takeaways:
In this episode, Justin Willhite breaks down how brands can leverage video to optimize Amazon listings, build a stronger presence outside of Amazon, and stay ahead in the evolving digital landscape. You’ll learn how AI is shaping the future of video production, why owning your audience is key to long-term success, and how to create content that truly connects. If you’re looking to elevate your brand’s video strategy, this episode is packed with actionable insights you won’t want to miss.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
We’re thrilled to host Lesley Hensell, Co-Founder of Riverbend Consulting, for Episode 43 of the Agency Operators Podcast! Lesley brings decades of experience in e-commerce and Amazon account management to help sellers clean up and optimize their operations. She’ll share actionable strategies to help you wrap up Q4 and start the New Year strong, from tackling stranded inventory to recovering lost items. If you want to streamline your catalog and ensure your account is in top shape, this is an episode you can’t miss!

About Lesley Hensell:
Lesley Hensell co-founded Riverbend Consulting, where her team of 100 professionals helps Amazon sellers solve critical issues and develop strategies for long-term growth. With over a decade of experience as an Amazon seller, Lesley has personally assisted countless third-party sellers in reinstating suspended accounts and ASINs. Beyond her work, Lesley is a passionate Longhorns fan, a mom of two, and an advocate for wish-granting causes in Texas.

Connect with Lesley Hensell: https://www.linkedin.com/in/lesleyhensell/ 

Main Discussion Topics:

1. Preparing your Amazon account for the New Year with a Q4 cleanup.
2. Why trimming down an overflowing catalog is essential for success.
3. Tackling stranded inventory and recovering lost items from peak season.
4. Insider tips for maintaining a "squeaky clean" account for a stress-free 2025.

Key Takeaways:
In this episode, Lesley shares practical steps to clean up your Amazon operations, from addressing catalog bloat to recovering lost inventory. You’ll discover why starting the year with a streamlined account can lead to smoother operations and better sleep in 2025. If you're an Amazon seller looking to improve profitability and efficiency, this episode is packed with actionable insights to help you succeed.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
We’re going live with Or Shamosh, Founder and CEO of ASA Compliance Group, to explore how sellers can navigate Amazon’s compliance challenges and scale their businesses with confidence. With over 3,400 successful account reinstatements and firsthand experience as an 8-figure Amazon seller, Or brings a wealth of knowledge to the table. In this episode, he’ll share practical strategies for avoiding account suspensions, crafting winning appeals, and leveraging compliance to fuel long-term growth.

About Or Shamosh:

Or Shamosh is the founder of AmazonSellersAppeal.com by ASA Compliance Group, where he specializes in account reinstatements, compliance management, and risk mitigation for Amazon sellers. As an 8-figure Amazon seller himself, Or blends industry expertise with actionable advice to help businesses thrive.

Connect with Or Shamosh: https://www.linkedin.com/in/Or-Shamosh/

Main Discussion Topics:

• Navigating Amazon Compliance Challenges
• Common Mistakes That Lead to Account Suspensions
• Strategies for Effective Appeals and Staying Compliant
• Using Compliance and Risk Management for Sustainable Growth

Key Takeaways:

In this episode, you’ll hear about the mistakes that often lead to account suspensions and, more importantly, how to avoid them. Or Shamosh will share his proven approach to writing appeals that actually work and how staying on top of compliance can give you a real edge. You’ll walk away with tips to not only manage risks but also use them to help your Amazon business grow in a sustainable way.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
We’re going live with Elizabeth Greene, Co-Founder of Junglr, to dive into the strategies behind successful product launches on Amazon. Elizabeth is known for cutting through the complexity of Amazon ads to help brands grow to seven and eight figures. In this episode, she’ll share actionable tips on keyword targeting, bid optimization, and the key elements every seller needs to master for long-term success.

About Elizabeth Greene:
Elizabeth Greene co-founded Junglr to help Amazon sellers scale their businesses through smarter ad strategies. As a former seller, she built a data-driven agency that simplifies the ad management process to unlock growth for seven- and eight-figure brands. Elizabeth is also a mom to six kids, which has taught her a thing or two about efficiency!

Connect with Elizabeth Greene: https://www.linkedin.com/in/elizabeth-greene-junglr/

Main Discussion Topics:

• Product Launch Strategy on Amazon
• The Two Pillars of Amazon Ads: Keyword Targets & Bids
• Simplifying Complex Ad Strategies for Growth

Key Takeaways:

• Learn the essential steps to launching products that succeed on Amazon.
• Discover Amazon ads' two most critical elements and how to optimize them.
• Get practical tips for scaling your ad campaigns without overcomplicating the process.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
Join us for a live conversation with Christie Rugh, Vice President of Sales & Marketing at SkyPostal, as she shares her insights on expanding your business to Latin America. With over 15 years of experience in the retail and logistics industries, Christie brings a wealth of knowledge and practical advice for U.S. sellers looking to tap into new markets. In this episode, she’ll discuss the key strategies and operational tips to navigate cross-border logistics, highlight top marketplaces, and share what it takes to enter Latin America successfully.

About Christie Rugh:
Christie Rugh is a seasoned Business Development Executive with over 15 years of experience in retail and logistics. As Vice President of Sales and marketing at SkyPostal, she leads efforts to streamline cross-border logistics for U.S. retailers and helps them seamlessly expand into emerging markets. Previously, Christie was Vice President of Commercial at Aeropost, executing strategies across marketing, business development, and international marketplaces. She holds a Bachelor of Science in Business Management from Lynn University in Florida.

Connect with Christie Rugh: https://www.linkedin.com/in/christierugh/ 

Discussion Topics:

• Exploring Market Size and Growth Opportunities
• Identifying the Leading Marketplaces
• Practical Operational Tips for Success

Key Takeaways:

• Understand the market dynamics and growth opportunities in Latin America.
• Learn about the key marketplaces in the region and how to tap into them effectively.
• Gain practical advice on optimizing cross-border logistics and overcoming operational challenges.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
Join us for a live conversation with Chad Rubin, CEO of Profasee and a leading voice in Amazon strategy. Chad brings years of experience in leveraging AI to drive e-commerce success and is the author of the Amazon bestseller Cheaper, Easier, Direct. In this episode, we’ll break down the often-overlooked challenges of PPC management and pricing strategies. From optimizing ad spend to navigating Amazon’s algorithms, Chad shares practical tips to help your brand thrive in a competitive marketplace.

About Chad Rubin: 
Chad Rubin is the CEO of Profasee and a recognized expert in e-commerce, specializing in AI-driven Amazon strategies. He’s the author of the Amazon bestseller Cheaper, Easier, Direct and a frequent speaker at webinars and conferences worldwide. Previously, Chad founded Think Crucial and co-founded Skubana and the Prosper Show.

Connect with Chad Rubin: https://www.linkedin.com/in/itschadrubin/ 

Discussion Topics:

• The Fallacy of Managing PPC Spend to ACOS
• The Art and Science of Pricing on Amazon
• The Rise of the Algorithmic Brand on Amazon

Key Takeaways: Unlock effective methods to enhance your Amazon strategy, tackle common PPC misconceptions, and apply advanced pricing strategies. Tune in for valuable insights that will empower you to successfully navigate the dynamic world of e-commerce.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

In Episode 71 of the Agency Operators Podcast, Pasha Knish is joined by Robert Principe, Founder of eTail Advisors — known in the eCommerce world as “the guy who knows a guy.”

Robert brings a deep understanding of market dynamics, emerging trends, and best practices that help brands and agencies navigate the ever-evolving digital landscape. With a unique ability to connect people, strategies, and opportunities, he’s built a network that fuels growth across Amazon, eCommerce, and digital partnerships.

In this conversation, Pasha and Robert discuss what’s hot in the market right now, what top performers are doing differently, and how to cultivate authentic relationships that create long-term success.

If you’re looking to stay ahead of the curve, connect with the right people, and gain an insider’s view on what’s working across the eCommerce ecosystem — this one’s for you.

About Robert Principe

Robert Principe is the Founder of eTail Advisors, a consultancy that helps brands grow through strategic guidance, trusted partner connections, and access to top-tier talent. With deep experience in Amazon and digital growth, Robert is the go-to connector who bridges brands with the right people and resources to accelerate success.

Known in the industry as “the guy who knows a guy,” Robert has built a career on relationships, insight, and a passion for helping others win.

Connect with Robert Principe:

🔗 https://www.linkedin.com/in/etailfounder/

Advice from Robert:

“Jack of all trades, master of none.”
 “The guy who knows a guy.”

(Proof that knowing the right people — and mastering your niche — can make all the difference.)

Key Discussion Topics:

• The evolving dynamics of today’s eCommerce landscape
 • The hottest topics and trends shaping Amazon and digital retail
 • Best practices for building trusted partnerships that scale
 • How to stay relevant and connected in a fast-moving industry

Why You Should Tune In

Robert brings real-world insights from years of connecting top-tier brands, agencies, and professionals. His perspective on market trends and strategic networking offers a behind-the-scenes look at what makes eCommerce thrive. Whether you’re looking for growth strategies or new connections, this episode delivers both.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description
For Episode 38 of the Agency Operators Podcast, we’re thrilled to host Kevin King, a true pioneer in the e-commerce world. With nearly three decades of experience in online selling, Kevin has created and inspired hundreds of products while becoming one of the most respected voices in the Amazon seller community. From hosting the Billion Dollar Seller Summit to leading the Freedom Ticket program, Kevin has helped sellers at every stage achieve lasting success.

In this episode, Kevin will share his insights on Amazon’s latest innovations and strategies for sellers to thrive in a rapidly changing marketplace. From leveraging geotargeting for improved rankings to understanding Amazon’s new AI-driven COSMO system, this conversation will provide beginner and advanced sellers with cutting-edge strategies to stay ahead of the competition.

About Kevin King
Kevin King has been involved in e-commerce since 1995 and selling on Amazon and eBay since 1999. As a leading authority in the Amazon space, he’s a sought-after speaker and educator, guiding sellers with actionable advice to navigate the complexities of growing their businesses.

Connect with Kevin: https://www.linkedin.com/in/kevin-king-amazon/

Discussion Topics

• Amazon’s Industrial Innovation: Exploring what’s next for Amazon and how sellers can benefit.
• Geotargeting for Rankings: Incorporating location-based strategies to boost visibility and sales.
• AI-Driven COSMO System: Breaking down Amazon’s latest AI tool and what it means for sellers.

Key Takeaways
Discover the future of Amazon selling with Kevin’s expert guidance on adapting to new tools and strategies. Whether you’re just starting or scaling an established business, this is a must-watch episode for anyone selling on Amazon.

Mark your calendars for this game-changing discussion!

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description
Join us for Episode 37 of the Agency Operators Podcast, featuring John Horn, CEO of StubGroup, as he unpacks the secrets to building successful PPC campaigns. With years of experience helping small businesses and marketing teams turn struggling ad strategies into ROI-generating powerhouses, John is an expert in navigating the complexities of digital advertising.

In this episode, we’ll explore why so many PPC campaigns fall short, how to overcome fears like ad suspensions, and the importance of having a strong compliance team to protect and optimize your ad accounts. Whether you’re new to paid ads or looking to refine your strategies, this is a conversation you can’t afford to miss!

About John Horn
As the CEO of StubGroup, John specializes in helping brands achieve sustainable growth through expertly managed ad campaigns. With a personalized, boutique approach, John ensures his clients experience meaningful results without the headaches of ad account issues.

Connect with John https://www.linkedin.com/in/johnjhorn1/

Discussion Topics

• Why Most PPC Campaigns Fail: Common pitfalls and how to avoid them.
• Overcoming Digital Advertising Fears: Navigate ad disapprovals and account suspensions with confidence.
• Why You Need a Compliance Team: The role of compliance in preventing and fixing ad account issues.

Key Takeaways
Walk away with actionable strategies for creating PPC campaigns that deliver results, ensuring long-term success while mitigating risks. John’s advice will give you the tools to turn challenges into opportunities for growth.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description
Join us for a live episode featuring Douglas Darroch, Managing Director of Renaissance Digital Marketing. With years of experience helping fast-growing companies achieve their digital marketing goals, Doug brings a wealth of knowledge on creating impactful strategies that balance the strengths of Direct-to-Consumer (DTC) channels and Amazon's marketplace.

In this episode, Doug shares actionable insights on how e-commerce owners can strengthen their brand identity while leveraging Amazon to boost revenue. From maintaining brand consistency to driving customer loyalty, learn how to thrive across multiple sales channels in today’s competitive landscape.

About Douglas Darroch
As the Managing Director of Renaissance Digital Marketing, Doug leads a talented team dedicated to increasing brand awareness, generating leads, and improving conversions for their clients. With a focus on innovation and measurable success, Doug specializes in creating custom digital marketing solutions for fast-growing companies.

Connect with Doug: https://www.linkedin.com/in/renaissance/

Discussion Topics

• Balancing DTC and Amazon: Strategies for building a cohesive brand across both platforms.
• Leveraging Amazon for Growth: How to maximize sales while maintaining DTC momentum.
• Brand Identity in a Competitive Space: Tips for staying authentic across multiple channels.
• Key Considerations for Scaling: Practical advice for emerging and established brands.

Key Takeaways

Discover how to balance brand building and sales growth across DTC and Amazon. Doug’s advice will empower brands to enhance their presence, optimize their strategies, and achieve long-term success.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description
Join us live on the Agency Operators Podcast as we sit down with Hristo Arakliev, Co-Founder and COO of Hyperzon, a premier Amazon marketing agency based in Europe. Hristo has dedicated over eight years to helping brands worldwide amplify their growth on Amazon, transforming his deep expertise into actionable strategies that have doubled revenue for countless clients.

In this episode, we’ll discuss the unique challenges faced by Direct-to-Consumer (DTC) brands when expanding from their platforms to Amazon’s vast marketplace. Hristo will share his insights into scaling strategies that maximize sales while preserving brand identity and loyalty. Don’t miss this opportunity to learn from a seasoned Amazon marketing specialist passionate about innovation and growth!

About Hristo Arakliev
Hristo Arakliev is not only a Co-Founder and COO at Hyperzon but also a serial entrepreneur and Amazon marketing specialist. His background spans various industries, from traditional brick-and-mortar ventures to cutting-edge tech startups. Outside of his work with Hyperzon, Hristo is a musician and an enthusiast of sports and adventure, enjoying hiking, extreme sports, and travel.

Connect with Hristo: https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/

Discussion Topics

1. Why DTC Brands are Expanding to Amazon – What drives DTC brands to explore Amazon beyond their direct channels?
2. Amazon vs. Independent Channels – Key benefits of selling on Amazon versus driving all traffic to owned sites.
3. Navigating Challenges for DTC Expansion – Insights into the biggest challenges for DTC brands expanding beyond their platforms.
4. Strategic Scaling on Amazon – How to make smart decisions about Amazon versus other sales channels.

Key Takeaways
Gain practical strategies for effectively scaling on Amazon, understanding the advantages and pitfalls, and tips on navigating today’s competitive e-commerce landscape. Hristo’s advice will inspire both emerging and established brands to harness the power of Amazon and fuel long-term growth.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
Join us for an exclusive live episode of the Agency Operators Podcast as we sit 🔍 Description: Get ready for a live episode with Tamara Zeravljev, CEO and Founder of Add2Ads. As an expert in leveraging TikTok to drive sales and brand awareness, Tamara has helped brands maximize both organic and paid strategies on the platform. In this episode, we’ll discuss why TikTok is a game-changer for brand growth, the best practices for content creation, and how to track ad performance for real results. Tamara will also share her insights on effective user-generated content (UGC) and how brands can create authentic engagement on TikTok.

Whether you’re new to TikTok or looking to improve your strategy, this episode offers actionable insights for driving sales through engaging and impactful content.

About Tamara Zeravljev: Tamara Zeravljev is the CEO and Founder of Add2Ads, specializing in maximizing brand potential on TikTok through both organic and paid strategies. With years of experience in the digital marketing space, she is passionate about helping brands capture attention and increase sales on TikTok. Tamara is dedicated to guiding brands through the nuances of TikTok to achieve impactful growth and genuine connections with audiences.

Connect with Tamara Zeravljev: https://www.linkedin.com/in/tamarazeravljev/

Discussion Topics:

• The TikTok Advantage: Why every brand should be on TikTok for growth and visibility
• Performance Tracking: Tips for analyzing TikTok ad performance to ensure the best ROI
• UGC Best Practices: How brands can leverage user-generated content to build trust and engagement

Key Takeaways:
Discover the secrets to maximizing your brand’s potential on TikTok, from leveraging organic and paid content to tracking performance and implementing winning UGC strategies. Tune in for real-world advice that you can use to grow your brand on TikTok!

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
Join us for an exclusive live episode of the Agency Operators Podcast as we sit down with Andrew Morgans, the Founder and CEO of Marknology. Andrew has spent over a decade mastering the art of entrepreneurship and building a highly successful Amazon agency. He’s partnered with brands ranging from small startups to some of the most recognized Fortune 50 companies, helping them unlock the full potential of Amazon. In this episode, we’ll explore the key factors behind his agency’s rapid growth, discuss team-building strategies that foster success, and uncover essential techniques for thriving in today’s competitive Amazon marketplace. Whether managing an agency or scaling an Amazon brand, this episode will offer practical tips to help you excel.

About Andrew Morgans:
Andrew Morgans is the Founder and CEO of Marknology, an industry-leading Amazon agency that has grown to 7 figures. With over 14 years of experience in e-commerce and Amazon strategy, Andrew has worked with hundreds of brands, including top players in the Fortune 50. His passion lies in building dynamic teams and developing innovative solutions for Amazon growth. Andrew is known for his hands-on approach to business and his dedication to driving results in the e-commerce space. Beyond his professional accomplishments, he’s deeply committed to mentorship and empowering other entrepreneurs.

Connect with Andrew Morgans: https://www.linkedin.com/in/amorgans/

Discussion Topics:

• Scaling an Amazon Agency: Key strategies for building a profitable, 7-figure agency
• Leadership and Culture: How to create a thriving team and company culture that drives growth
• Amazon Mastery: Insights into growing successful brands on Amazon in today’s fast-changing environment

Key Takeaways: Gain real-world strategies to scale your Amazon agency, nurture high-performing teams, and confidently navigate the complexities of e-commerce. Andrew’s practical advice will inspire you to think big and push your business to the next level.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description: 
Join Pasha Knish, host of the Agency Operators Podcast, for an exciting live episode featuring Marcel Marculescu, CEO of intelliRANK®. They’ll explore practical strategies for Amazon sellers, with Marcel breaking down essential tactics for successful product launches, ranking optimization, and boosting visibility. He’ll share the tried-and-true methods that have helped sellers improve their rankings and succeed, offering real-world insights into navigating Amazon’s shifting landscape. It’s a great chance to hear from an expert and pick up tips you can use immediately.

About Marcel Marculescu:
Marcel Marculescu, co-founder of intelliRANK.info, brings over a decade of e-commerce expertise, specializing in product launches and rankings on Amazon and Walmart. He has helped businesses boost sales and optimize seller accounts through effective SEO, social media, and content marketing strategies. Known for his problem-solving skills and leadership, Marcel consistently delivers results that drive growth and strengthen brand presence in competitive marketplaces.

Connect with Marcel Marculescu: https://www.linkedin.com/in/marcelmarculescu/

Discussion Topics:

• Amazon Product Launching in 2024: Key tactics for success.
• Ranking Strategies: How to stand out in a crowded marketplace.
• Brand Awareness: Building a recognizable and trustworthy brand on Amazon.

Key Takeaways:
Gain insights into optimizing your Amazon listings for higher conversion rates and long-term growth. Marcel will share his unique approach to product launching and ranking, blending market knowledge with practical strategies to stand out in the competitive landscape.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
Join our CEO, Pasha Knish, as he sits down with Fatos Fatin, Founder and Managing Director of Maxamaze Limited, for an insightful episode of the Agency Operators Podcast. Fatos, an Amazon listing optimization specialist and private label seller, shares her expertise in creating standout listings that drive growth and build sustainable, profitable brands on Amazon.

About Fatos Fatin:
Fatos Fatin founded Maxamaze, a creative agency revolutionizing Amazon listing optimization. A Cambridge-educated economist with experience building international businesses, Fatos combines business acumen with a creative edge to turn ordinary listings into powerful selling tools. Her passion for helping sellers achieve sustainable success sets her apart as a leading figure in the Amazon space.

Connect with Fatos Fatin:
https://www.linkedin.com/in/fatos-fatin-21399119/

Discussion Topics:

• Premium A+ Content: Why every brand should leverage it for maximum impact.
• Building Effective Listing Images:
  • Identifying and understanding your target customer.
  • Pinpointing the core problem your product solves.
  • Demonstrating how your product effectively addresses that problem.

Key Takeaways:

• Discover how to optimize your Amazon listings for greater conversion rates and sustainable growth. Learn from Fatos's unique approach to listing optimization that combines market insights with creative strategy.

Want to take your brand to the next level? Sign up for our free mini-course for expert strategies and insights to help you grow and scale. Whether you're starting fresh or expanding, this course is designed for you! Register here: https://minicourse.amzoptimized.com/

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Maximizing Amazon PPC Performance with Ritu Java Agency Operators Podcast 30

Join Pasha Knish, CEO of AMZ Optimized, for a conversation with Ritu Java, CEO of PPC Ninja. From her start as an Etsy seller to becoming a leading expert in Amazon PPC, Ritu shares her story and top strategies for driving ROI and scaling your campaigns effectively. Don’t miss out on these game-changing insights!

💼 About Ritu Java: With roots in eCommerce as an Etsy seller, Ritu now heads PPC Ninja, a powerhouse in Amazon PPC optimization. Her expertise has been shared on top industry stages, including Amazon Accelerate and the Prosper Show, highlighting her commitment to driving PPC success.

🔗 Connect with Ritu Java: LinkedIn: https://www.linkedin.com/in/ritu-java

🎯 Discussion Topics:

• Data-driven strategies for optimizing Amazon PPC.
• Tactics for scaling PPC campaigns for high-revenue brands.
• The evolving landscape of Amazon advertising and staying ahead.

💡 Don’t miss out on Ritu Java’s expert tips for mastering Amazon PPC and achieving scalable growth. Tune in for actionable advice that can transform your eCommerce strategy!

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Looking to elevate your e-commerce game? Join us for a live conversation with AJ Saunders, Founder of Audacious Commerce, and our host, Pasha Knish, CEO of AMZ Optimized. AJ will share the secrets behind his journey from starting a business to going global in just one year, with customers in 12 countries.

Episode Description:

AJ Saunders isn’t just an entrepreneur—he’s launched five businesses in the past decade and has some incredible insights to share. Whether you're considering expanding your brand globally or just want to sharpen your marketing strategy, AJ’s experience is a goldmine.

About AJ Saunders:
AJ has spent over 10 years navigating the ups and downs of building and scaling businesses. As the driving force behind Audacious Commerce, he’s turned his e-commerce shop into a global success, and now he’s ready to share his journey and tips with you.

Connect with AJ on LinkedIn: https://www.linkedin.com/in/aj-saunders-ecom/

Discussion Topic:

• Marketing Strategy: Creating a game plan that takes your brand from local to global.

Why You Should Tune In:

• Gain practical advice on developing a winning marketing strategy.
• Learn actionable steps for expanding your e-commerce business internationally.
• Take-home insights you can apply immediately to grow your brand.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

What would your agency look like if it ran smoothly — even when you’re not in the room?

In Episode 70 of the Agency Operators Podcast, we’re joined by Peter Palarchio, Co-Founder and CEO of NAV43, to talk about building scalable systems, leveraging automation, and using AI the right way to remove yourself from the day-to-day.

With nearly two decades of experience in digital marketing, business strategy, and finance, Peter has helped global brands like Marriott, Hyatt, and Fairmont scale through data-driven marketing and conversion optimization. He knows firsthand what it takes to grow an agency that not only performs — but thrives.

From developing SOPs that free your time, to mastering sales skills that transformed his close rate from 1.8% to over 80%, Peter breaks down the mindset and mechanics of true scalability.

If you’re an agency founder or operator looking to reclaim your time, level up your systems, and build a business that grows beyond you — this one’s a must-watch.

About Peter Palarchio

Peter Palarchio is the Co-Founder and CEO of NAV43, a digital marketing agency specializing in SEO, PPC, and CRO. With nearly two decades of experience across digital strategy, event marketing, and finance, Peter has built a career helping businesses unlock their potential through scalable, data-informed systems.

From managing global campaigns for hospitality icons to leading NAV43’s growth as a trusted partner for startups and enterprises alike, Peter combines strategic thinking with a deep understanding of execution. His work focuses on helping agency owners and business leaders remove themselves from the grind and create frameworks for freedom and growth.

Connect with Peter Palarchio:

🔗 LinkedIn: https://www.linkedin.com/in/peter-palarchio-61787351/
📱 Instagram / TikTok / Facebook: @nav43digital

Advice from Peter:

“I've yet to see a business that can't get to $100M.” — Alex Hormozi
 (A reminder that scaling is about systems, focus, and execution — not chasing the next shiny thing.)

Key Discussion Topics:

• How to build scalable systems and SOPs that remove you from the day-to-day
 • The tech stack and automations that power growth
 • How mastering sales transformed his agency’s close rate from 1.8% → 80%
 • The right way to implement AI for SEO, leads, and agency scalability

Why You Should Tune In

Peter brings a sharp, real-world perspective on what it takes to scale an agency sustainably. From sales to systems to smart automation, this episode gives you the roadmap to create structure, predictability, and freedom in your business. Whether you’re growing your first agency or optimizing a mature one, these lessons are pure gold.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

• Pasha Knish of AMZ Optimized

• Jon Tilley of ZonGuru
• Elizabeth Greene of Junglr
• Nathan Hirsch of EcomBalance
• Martin Zerrudo of Quartile
• Nick Penev of Hellotax

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

 Expanding to Global Markets with Yaman Alpata: Agency Operators Podcast Episode 28

Description:
Join Pasha Knish as he welcomes Yaman Alpata, Founder & CEO of MegaMerchant, to the Agency Operators Podcast. Yaman, a seasoned expert in global eCommerce, will share his insights on effortlessly expanding to the European and Middle Eastern markets through the Marketplace Operator/Accelerator model. He'll also discuss how to start selling on Temu immediately. Tune in for practical advice and strategies to broaden your market reach.

 About Yaman Alpata:
Yaman Alpata, Founder and CEO of MegaMerchant, has a wealth of experience in eCommerce and international market expansion. Focusing on facilitating smooth entry into new markets, Yaman is well-versed in leveraging marketplace models to drive business growth.

🔗 Connect with Yaman Alpata   https://www.linkedin.com/in/yamanalpata

 Discussion Topics:

• Expanding to Europe and the Middle East: How to seamlessly enter these markets using the Marketplace Operator/Accelerator model.
• Selling on Temu: Tips and steps to start selling on Temu right away.
• Global Market Strategies: Insights and strategies for successful international eCommerce expansion.

Learn how to take your business global and navigate new marketplaces effectively.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Mastering Amazon Account Health with Debi Slaver: Agency Operators Podcast Episode 26

🔍 Description: Join our CEO, Pasha Knish, as he welcomes Debi Slaver, Director of Sales & Marketing for SPCTek, to the Agency Operators Podcast. With over 20 years of experience in various aspects of sales and marketing, Debi will share her expert insights on Amazon account health. Discover strategies for maintaining a healthy Amazon account, overcoming common challenges, and maximizing marketplace potential.

💼 About Debi Slaver: Debi Slaver is the Director of Sales & Marketing at SPCTek. With over 20 years of experience, Debi deeply understands sales and marketing roles. Her expertise makes her an invaluable resource for insights on Amazon account health.

💡 About SPCTek: Established in 2005, SPCTek is committed to helping businesses across industries enhance their marketing efforts and gain a competitive edge through comprehensive marketplace management solutions.

🔗 Connect with Debi Slaver: https://www.linkedin.com/in/debislaver/ 

🎯 Discussion Topics:

• Amazon Account Health: Innovative strategies for maintaining a healthy Amazon account.
• Overcoming Common Challenges: Addressing obstacles in Amazon account management.
• Maximizing Marketplace Potential: Strategies for leveraging the full potential of your Amazon marketplace.

💡 Tune in to gain valuable insights from Debi Slaver on mastering Amazon account health and unlocking your marketplace's full potential.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

🎙️Turning Sales Experience into SEO Excellence with Kevin McLauchlin: Agency Operators Podcast Episode 27

🔍 Description: Join our CEO, Pasha Knish, as he welcomes Kevin McLauchlin, Co-Founder and Director of Growth at Cadence SEO,  to the Agency Operators Podcast. Kevin's journey from a furniture salesperson to a successful SEO agency owner is nothing short of inspiring. In this episode, he will share invaluable insights on agency ownership, overcoming startup challenges, and mastering effective SEO strategies.

💼 About Kevin McLauchlin: Kevin McLauchlin is the Co-Founder and Director of Growth at CadenceSEO, LLC. He leads a team of experts who provide high-end yet affordable and hands-on SEO consulting services to businesses of all sizes. Kevin focuses on driving growth through up-to-date, practical, and effective SEO strategies, ensuring that these strategies align with his client's goals and values. His unique transition from furniture sales to leading a thriving SEO agency offers a fresh perspective on the intricacies and triumphs of agency ownership and SEO strategy development.

🔗 Connect with Kevin McLauchlin: https://www.linkedin.com/in/kevin-mclauchlin-102b4115a/ 

🎯 Discussion Topics:

• Agency Ownership: Insights and experiences from starting and running an SEO agency.
• Startup Challenges: Overcoming obstacles in the early stages of business development.
• SEO Strategy: Effective techniques and strategies for successful SEO.

💡 Tune in to gain valuable insights from Kevin McLauchlin on agency ownership, startup challenges, and SEO strategy success.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.