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Explore every episode of the podcast Agency Leadership Podcast

Dive into the complete episode list for Agency Leadership Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Planning for agency growth17 Oct 202400:22:49
https://www.smallagencygrowth.com/planning-for-agency-growth/In this episode, Chip and Gini discuss strategic planning for growing an agency in 2025.
Onboarding agency clients the right way03 Oct 202400:21:25
https://www.smallagencygrowth.com/onboarding-agency-clients-the-right-way/In this episode, Chip and Gini discuss the critical aspects of onboarding new clients in the agency world.
Balancing booze and your agency business26 Sep 202400:22:40
https://www.smallagencygrowth.com/balancing-booze-and-your-agency-business/In this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies.
Agencies and ageism19 Sep 202400:22:45
https://www.smallagencygrowth.com/agencies-and-ageism/In this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies.
Q3 agency owner survey shows overall optimism, but dissatisfaction with state of business development12 Sep 202400:26:08
https://www.smallagencygrowth.com/q3-agency-owner-survey-shows-overall-optimism/In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey.
Why one-size-fits-all advice doesn’t work for agencies05 Sep 202400:19:42
https://www.smallagencygrowth.com/why-one-size-fits-all-advice-doesnt-work-for-agencies/In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies.
Turning agency reporting into a profit center29 Aug 202400:19:52
https://www.smallagencygrowth.com/turning-agency-reporting-into-a-profit-center/Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits.
Using LinkedIn effectively to grow your agency15 Aug 202400:23:51
https://www.smallagencygrowth.com/using-linkedin-effectively-to-grow-your-agency/In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement.
Do you trust your agency team members?08 Aug 202400:21:22
https://www.smallagencygrowth.com/do-you-trust-your-agency-team-members/Chip and Gini explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations.
Unlocking agency potential by asking “So What?”01 Aug 202400:21:07
https://www.smallagencygrowth.com/unlocking-agency-potential-by-asking-so-what/In this episode, Chip and Gini discuss the importance of asking "So What?" and how it can lead to more effective decision-making for agency owners.
Does email marketing work for agencies?25 Jul 202400:21:54
https://www.smallagencygrowth.com/does-email-marketing-work-for-agencies/In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.
What to do when your agency can’t avoid responding to an RFP18 Jul 202400:21:58
https://www.smallagencygrowth.com/what-to-do-when-your-agency-cant-avoid-responding-to-an-rfp/If you're a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can't be avoided.
Who Should PR Agencies Report To?11 Jul 202400:21:02
https://www.smallagencygrowth.com/who-should-pr-agencies-report-to/In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing.
Have agencies listened too well to the “be strategic” mantra?27 Jun 202400:18:29
https://www.smallagencygrowth.com/have-agencies-listened-too-well-to-the-be-strategic-mantra/In this episode, Chip and Gini examine whether agencies have hit 'peak strategy' as suggested recently by Blair Enns.
AI should be your agency’s friend, not foe20 Jun 202400:18:20
https://www.smallagencygrowth.com/ai-should-be-your-agencys-friend-not-foe/In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it.
Adapting your agency for risk-averse clients13 Jun 2024
https://www.smallagencygrowth.com/adapting-your-agency-for-risk-averse-clients/In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election.
Building an agency culture where everyone can take time off06 Jun 2024
https://www.smallagencygrowth.com/building-an-agency-culture-where-everyone-can-take-time-off/In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off.
Setting honest expectations for your agency employees from the start30 May 2024
https://www.smallagencygrowth.com/setting-honest-expectations-for-your-agency-employees-from-the-start/Don't sugarcoat it when writing up a job description or interviewing potential new hires - painting a rosy picture that doesn't match reality will only cause you headaches down the road.
Agencies need to adapt to effectively manage Gen Z employees23 May 202400:17:29
https://www.smallagencygrowth.com/agencies-need-to-adapt-to-effectively-manage-gen-z-employees/Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do.
Should you start your own agency because your boss is making too much off of your work?16 May 202400:22:29
https://www.smallagencygrowth.com/should-you-start-your-own-agency-because-your-boss-is-making-too-much-off-of-your-work/Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit.
Should your small agency hire senior-level pros?09 May 202400:20:24
https://www.smallagencygrowth.com/should-your-small-agency-hire-senior-level-pros/Hiring seasoned professionals sounds like it will solve a lot of headaches you have as an agency owner. But will it?
What new rules on overtime and non-competes mean for agencies02 May 202400:21:56
https://www.smallagencygrowth.com/what-new-rules-on-overtime-and-non-competes-mean-for-agencies/Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees.
Building trust and letting your team shine25 Apr 202400:19:29
https://www.smallagencygrowth.com/building-trust-and-letting-your-team-shine/Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business.
Should your agency sell itself as a fractional CxO to clients?04 Apr 202400:21:22
https://www.smallagencygrowth.com/should-your-agency-sell-itself-as-a-fractional-cxo-to-clients/Chip and Gini discuss the intricacies of fractional leadership roles within clients.
Accepting equity as payment for agency services21 Mar 202400:17:57
https://www.smallagencygrowth.com/accepting-equity-as-payment-for-agency-services/In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service.
Get over your fear of hiring employees14 Mar 202400:23:02
https://www.smallagencygrowth.com/get-over-your-fear-of-hiring-employees/In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees.
Handling frustration as an agency owner07 Mar 202400:19:43
https://www.smallagencygrowth.com/handling-frustration-as-an-agency-owner/In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one's own role in addressing issues.
How to handle extended payment term requests from agency clients29 Feb 202400:23:03
https://www.smallagencygrowth.com/how-to-handle-extended-payment-term-requests-from-agency-clients/In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices.
Avoiding time-wasting in your agency15 Feb 202400:21:30
https://www.smallagencygrowth.com/avoiding-time-wasting-in-your-agency/In this episode, Chip and Gini discuss how to get your agency's time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation.
What recent media layoffs mean for PR agencies08 Feb 202400:22:44
https://www.smallagencygrowth.com/what-recent-media-layoffs-mean-for-pr-agencies/In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies.
Did your agency have a rough 2023?01 Feb 202400:22:37
https://www.smallagencygrowth.com/did-your-agency-have-a-rough-2023/In this episode, Chip and Gini share their perspectives — along with things that positioned some agencies for success in what many experienced as a down year.
Agencies succeed through consistency and evolution25 Jan 202400:17:31
https://www.smallagencygrowth.com/agencies-succeed-through-consistency-and-evolution/When Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve.
Are digital agencies dead?11 Jan 202400:21:35
https://www.smallagencygrowth.com/are-digital-agencies-dead/In this episode, Chip and Gini talk about the need for agencies to find a sustainable focus and be cautious of riding the wave of the latest type of "hot" agency — including digital, social media, cannabis, crypto, and many others that have come and gone.
Beware easy-to-sell but hard-to-serve clients for your agency04 Jan 202400:22:16
https://www.smallagencygrowth.com/beware-easy-to-sell-but-hard-to-serve-clients-for-your-agency/It's not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily.
Small agencies should beware the big brands14 Dec 202300:19:07
https://www.smallagencygrowth.com/small-agencies-should-beware-the-big-brands/It seems so alluring to be able to put a Fortune 500 logo on your agency's website. Many of us dream of the creative things that we can do for these household names.
How to motivate your agency’s freelancers07 Dec 202300:17:18
https://www.smallagencygrowth.com/how-to-motivate-your-agencys-freelancers/In this episode, Chip and Gini take a question from the SAGA Community on Slack about ways to motivate freelancers just as you do with employees.
The value of outside perspective to agency owners30 Nov 202300:21:30
https://www.smallagencygrowth.com/the-value-of-outside-perspective-to-agency-owners/In this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even another agency owner — who can help to play that role.
Hidden overservicing by agency employees16 Nov 202300:24:45
https://www.smallagencygrowth.com/hidden-overservicing-by-agency-employees/If you're anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to.
What to do when your agency needs new revenue NOW09 Nov 202300:24:41
https://www.smallagencygrowth.com/what-to-do-when-your-agency-needs-new-revenue-now/Most small agencies at some point experience the sinking feeling of losing a whale client or seeing a sudden sharp reduction in revenue.
Real talk about agency websites02 Nov 202300:26:00
https://www.smallagencygrowth.com/real-talk-about-agency-websites/In this episode, Chip and Gini talk about what matters — and what doesn't — when it comes to your website design and content.
Chaos is not a virtue for agencies26 Oct 202300:22:15
https://www.smallagencygrowth.com/chaos-is-not-a-virtue-for-agencies/Agency leaders need to stop casually discussing the chaotic environment common to so many agencies.
The rising salary demands of agency employees19 Oct 202300:22:22
https://www.smallagencygrowth.com/the-rising-salary-demands-of-agency-employees/In this episode, Chip and Gini talk about why salary expectations are on the rise and what agencies can — and should — do about it.
Setting expectations for agency clients05 Oct 202300:21:49
https://www.smallagencygrowth.com/setting-expectations-for-agency-clients/Chip and Gini explain that for healthy, sustainable relationships with clients, agencies must get agreement on shared expectations every step of the way.
Should AI upend your agency business model today?28 Sep 202300:25:15
https://www.smallagencygrowth.com/should-ai-upend-your-agency-business-model-today/Chip and Gini argue that agencies should be looking to better integrate AI into their own processes and understanding how it is transforming how their clients approach the challenges that agencies address.
Getting agency-client contracts done right21 Sep 202300:23:16
https://www.smallagencygrowth.com/getting-agency-client-contracts-done-right/In this episode, Chip and Gini talk about some of the common mistakes that they have seen agency owners make with contracts and how to go about it in the best way.
The aftermath of firing agency employees for cause14 Sep 202300:23:42
https://www.smallagencygrowth.com/the-aftermath-of-firing-agency-employees-for-cause/In this episode, Chip and Gini discuss when you should (and shouldn't) terminate an employee for cause.
The value of employee exit interviews for agencies07 Sep 202300:22:15
https://www.smallagencygrowth.com/the-value-of-employee-exit-interviews-for-agencies/In this episode, Chip and Gini discuss best practices for conducting effective exit interviews, including who should run them and what they should include.
Let’s talk about bad agency pitches31 Aug 202300:21:20
https://www.smallagencygrowth.com/lets-talk-about-bad-agency-pitches/Chip and Gini are tired of all of the bad pitches from agencies that they find in their inboxes. They simply can't take any more.
Should your agency hire specialists, generalists, or fractional team members?10 Aug 202300:20:03
https://www.smallagencygrowth.com/should-your-agency-hire-specialists-generalists-or-fractional-team-members/In this episode, Chip and Gini look at when you should be looking for specific kinds of hires and whether they should be specialists, generalists, or fractional support.
Are you trying to hire unicorns for your agency?03 Aug 202300:18:20
https://www.smallagencygrowth.com/are-you-trying-to-hire-unicorns-for-your-agency/In this episode, Chip and Gini talk about the unicorn hunting problem and what you can do about it as an agency owner.
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