Explore every episode of the podcast Agency Giants
Dive into the complete episode list for Agency Giants. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
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From $10k to $100k+/mo With an AI Lead Generation Agency | Nico Ciraolo | #26
The Agency Giants Podcast - Episode 26 (Nico Ciraolo) __________________________________________ Most think scaling above $100k a month means adding more services, hiring massive teams, & saying yes to every opportunity...
But Nico did the opposite.
He focused on one thing & did so much volume it would be unreasonable not to succeed.
The result? £2.2 million in client revenue last quarter.
In this week's episode of Agency Giants, Nico breaks down how hyper-focus & building unstoppable demand allowed him to disrupt an entire industry & cherry-pick his dream clients.
Nico's IG: https://www.instagram.com/nicociraolo/?hl=en Dentology: https://dentology.ai/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=811d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Secret to Rapid Agency Growth 03:40 Why Nico Started an Agency for Dental Practices 14:43 Building Integrated Systems: Ads, Creative, CRM & Lead Conversion 22:30 Niche vs Horizontal Scaling 28:45 From £300 Clients to £2.2M Quarter 35:20 Content Production Strategy: In-House Teams & Client Collaboration 42:15 Client Acquisition Methods: Outbound, Inbound & Reputation Building 48:30 The Power of Volume 55:10 Team Building & Scaling: Hiring, Training & Managing Growth 01:00:45 AI Integration: Efficiency Gains & Future of Agency Operations 01:09:34 Final Advice for Stuck Agencies: Building Pipeline & Demand Generation
How I Left a Corporate Agency to Build a 7-Figure Business | Jack McLaren | #25
The Agency Giants Podcast - Episode 25 (Jack McLaren) __________________________________________ You’d think billion-dollar brands would always choose the biggest agencies...
But they’re not!
Jack McLaren left Jellyfish & Dentsu, two of the world's largest marketing agencies, to start PATTRNS.
A lean 40-person agency that’s now working with JD Sports & Gorilla Glue
In this week’s episode of Agency Giants, we break down why big brands are switching to smaller boutique agencies like his.
Jack's LinkedIn: https://www.linkedin.com/in/jack-mclaren-340a01a6/ PATTRNS: https://www.pattrns.uk/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=837d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From Big Agency to Boutique: Why Jack Left Dentsu 15:20 Landing the First Major Client & Building Transparency 28:45 Performance Models, Equity Deals & The Future of Agency Pricing 41:30 AI's Impact on Media Buying & Creative Strategy 53:15 Building Company Culture & Hiring for Curiosity 1:01:00 Major Client Wins: JD Sports, Gorillas & Hammerson 1:08:40 Working with Challenger Brands & Leadership Lessons
From $800 Projects to 79 Team Members & $40k Retainers | Zoë & Jack Shepherd | #16
The Agency Giants Podcast - Episode 16 (Jack & Zoë Shepherd) __________________________________________ On this episode of Agency Giants, I sit down with Zoë & Jack Shepherd,
The husband-wife duo who built a global social media agency powerhouse from scratch.
In 2024, they generated more than $6.5 million in annual revenue...
Recently named in Forbes 30 Under 30, Zoë and Jack share the exact strategies that helped them scale their agency in under 6 years.
Zoë's LinkedIn: https://www.linkedin.com/in/zoe-stephenson/ Jack's LinkedIn: https://www.linkedin.com/in/jack-shepherd The Social Shepherd: https://thesocialshepherd.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 When Your Partner Becomes Your Co-Founder 08:30 The Hiring Decision That Changed Everything 17:45 The Secret to Landing Multi-Billion Dollar Clients 25:00 Why Social Media Is More Than Just Vanity Metrics 35:15 The Hidden Challenge Every Agency Faces 45:30 How AI Will Transform Your Marketing Career 52:53 The Spark That Makes Leaders Truly Effective 59:01 Building Something of True Value 1:05:42 The Future of Creativity in a World of AI 1:12:04 The Unexpected Cost of Success 1:17:52 The Truth About Work-Life Balance
How to Scale a $1M+ Multi-Service Agency in 2025 | Tom Jauncey | #15
The Agency Giants Podcast - Episode 15 (Tom Jauncey) __________________________________________ Tom started his agency at 17 with zero business experience.
Now he runs a multi-service team of 25, working with huge clients from Amazon to the European Commission.
Against popular advice to niche down, Tom built a successful agency by doing the opposite.
His full-service approach spans SEO, PPC, web development, digital PR and more - maintaining high profit margins across diverse industries.
Tom's LinkedIn: https://www.linkedin.com/in/tom-jauncey Tom's Agency: https://nautilusmarketing.co.uk/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=482d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Unexpected Path to Success 05:41 The Business Partnership That Changed Everything 12:02 Why Tom Will Never Niche Down 23:48 Secret to Maintaining Client Relationships 35:04 The Hidden Marketing Strategy Everyone Neglects 38:22 How Tom Landed Amazon As A Client 45:30 The Sales Framework That Actually Works 51:40 The Surprising Networking Truth 57:44 The Secret That Really Drives Agency Growth
How Two Agency Owners Scaled Beyond $1M/mo | Wickus & Jandre | #14
The Agency Giants Podcast - Episode 14 (Wickus & Jandre) __________________________________________ Ever wonder how successful agency owners evolve from charging small monthly fees to signing large equity deals with their clients?
In this episode of Agency Giants, I sit down with Jandre & Wickus from V8 Media who reveal how they built a $1M/mo agency over the last 7 years.
With their agency experience, they're now landing 50% equity deals in multiple brands doing 8 figures in revenue.
Wickus's IG: https://www.instagram.com/wickusvwyk/ Jandre's IG: https://www.instagram.com/officialjandredebeer/ V8 Media: https://v8media.co.za/ __________________________________________ 00:00 The Secret to Long-Term Business Success 05:30 When Agency Owners Join Forces 12:45 The Toughest Business They've Ever Built 17:45 The Foundation That Changed Everything 24:00 What Top Brands Are Really Looking For 30:00 The Credibility Factor Most Agencies Miss 35:15 Creating Content That Actually Converts 42:30 AI's Hidden Impact on Agency Services 49:30 Beyond The Agency: Their Surprising Next Chapter 55:45 The One Thing Holding Most Owners Back 1:04:00 The Surprising Truth About Success Mindset 1:08:30 Why Community Changes Everything 1:12:00 The Hidden Force Behind All Achievements __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=477d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow us on all platforms:
The Agency Giants Podcast - Episode 13 (Joe Hides) __________________________________________ This week on the Agency Giants Podcast, Jordan Platten is joined by his Affluent.co agency co-founder, Joe Hides.
In this raw conversation, Joe reveals why he bought out Jordan's majority stake in their multi-7 figure agency.
From professional GB skier to agency leader, discover Joe's unlikely journey & the strategies that transformed their business.
Learn the shift that took their agency from media buying to becoming a creative powerhouse, scaling brands from $200K to $1M monthly in just 90 days.
Joe's LinkedIn: https://uk.linkedin.com/in/joe-hides-417799138 Joe's Instagram: https://www.instagram.com/joehides Affluent Agency: https://affluent.co/ __________________________________________ 00:00 Lessons From Partnership Journey 05:43 The Pro Athlete Advantage 11:35 Why Business Partners Matter 17:45 The Pivotal Market Shift 25:00 Finding Your Brand's Secret Weapon 35:15 The Creative-First Revolution 42:34 Building an Empowered Team Culture 51:53 The Vision Beyond The Agency 1:03:39 AI's Impact on Agency Future 1:10:30 The Gold Mining Secret to Success __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=473d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow us on all platforms:
The Agency Giants Podcast - Episode 12 (Oliver Kenyon) __________________________________________ This week on the Agency Giants Podcast, we sit down with Oliver Kenyon, the visionary behind ConversionWise.
ConversionWise is an industry-leading CRO agency that’s served over 3,500 customers, including celebrities like Lionel Messi and Kim Kardashian.
In this episode, you'll discover: • Top CRO techniques that skyrocket conversions. • Leadership and team management lessons from a fast-growing digital agency. • Insights into Oliver's successful client acquisition strategies.
Oliver's LinkedIn: https://www.linkedin.com/in/oliverkenyon ConversionWise: https://conversionwise.com/ Oliver's Newsletter: https://www.agencycircle.com/ __________________________________________ 0:00 – Intro 1:01 – From Chef to Serial Entrepreneur: Oliver’s Journey 6:10 – How a Hip-Hop Forum Led Oliver to Online Business 9:00 – Creating an Affiliate Marketing Forum & Monetizing It 13:40 – Oliver’s First Big Business Success & Selling to Neil Patel 19:00 – Becoming a Millionaire at 29 & The Reality of Selling a Company 26:10 – Why Oliver Sold His Business & Lessons from the Deal 30:00 – From Landing Pages to Building a CRO Agency 34:00 – How Oliver Scaled His Agency & Attracted Big Clients 40:00 – The Power of Partnerships in Business Growth 44:30 – Working with Celebrity Brands Owned by Lionel Messi & Kim Kardashian 49:00 – How CRO Helped Generate Over $3.8M for Clients 52:00 – The Best Conversion Rate Optimization Tactics Right Now 58:00 – How Oliver’s Agency Collected 400+ Reviews & Built Trust 1:05:00 – Running a Remote Team vs. In-Person: Oliver’s Approach 1:12:30 – Why Oliver Sold His Agency & What’s Next for Him __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=466d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow us on all platforms:
The Agency Giants Podcast - Episode 11 (Paul Kennedy) __________________________________________ We’re kicking off the year with a huge new episode of Agency Giants!
In this episode of Agency Giants, Paul breaks down how he went from turning £800 into a six-figure per month agency to managing million-pound campaigns for world-famous clients like Tyson Fury & Floyd Mayweather.
Paul's Instagram: https://www.instagram.com/paul.belfast/ Life Like Media: https://www.lifelike.media/ __________________________________________ 0:00 – From Videographer to 7-Figure Agency Owner 3:01 – Mastering Creative and Paid Ads to Keep Clients for 5+ Years 7:00 – The Secret to Growing an Agency Through Referrals and Partnerships 11:10 – Landing Floyd Mayweather & Tyson Fury as Clients 19:00 – Inside the Fury Camp: Shooting Content with Celebrities 26:10 – What It’s Like Touring Thailand with Tyson Fury 29:50 – How Travel and Sales Built My Business Resilience 34:00 – Scaling from Remote to a 20-Person Office Team 40:00 – How Paul's Brother Helped Scale Their Agency 44:30 – The Deal That Fell Apart – Biggest Failure in Business 49:00 – Why Client Results Matter More Than Constant Outreach 52:00 – Scaling Paul's Own Brands from the Agency 58:00 – The Future of Our Agency: Incubating and Growing DTC Brands 1:05:00 – Should You Take Equity Deals as an Agency? 1:12:30 – How to Hire Passionate People Who Drive Business Growth 1:18:10 – Biggest Lessons from Failures and Scaling to 7 Figures __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=461d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow us on all platforms:
The Agency Giants Podcast - Episode 10 (Joe Podmore) __________________________________________ Meet Joe Podmore, the driving force behind Leadly, a boutique lead generation agency specializing in automotive finance.
In this episode of Agency Giants, Joe takes us through his incredible journey: • Starting out as a freelancer and scaling to a $10M+ business • How he built a high-performing team and doubled revenue in just one year • His secrets to choosing the right niche, pricing for profit, and maintaining long-term client relationships
This is more than a success story; it’s a roadmap for anyone ready to transform their agency dreams into reality.
Joe's LinkedIn: https://www.linkedin.com/in/joe-podmore/ Leadly: https://leadly.co.uk/ Non-Stop: https://www.non-stopsocial.co.uk/ __________________________________________ 0:00 - Intro 1:02 - From Freelancer to Agency Director in 4 Years 3:02 - Performance Models and Doubling Team Size in a Year 6:10 - Niching Down in Car Finance: Why It Works 9:00 - Lead Gen vs. E-Commerce Ads: What’s Superior? 11:10 - Generating Leads with Innovative Strategies 16:20 - Expanding Services with ECRM and SEO 19:00 - Managing Client Conversions and Performance Pricing 22:30 - Leveraging AI for Creative and Campaign Optimization 26:00 - Hybrid Teams vs. In-Person Offices: Pros and Cons 30:00 - Long-Term Creative Wins and Ad Fatigue Management 36:30 - Launching a Performance-Based Agency Today 42:00 - Lessons from Failures and Building a Growth Culture 48:30 - The Future of Lead Generation Agencies __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=455d __________________________________________ Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow us on all platforms:
The Agency Giants Podcast - Episode 9 (Jon Harrison) __________________________________________ Running an agency isn’t for the faint of heart.
But imagine doing it for 20+ years AND pulling in $3M annually...
That’s exactly what Jon Harrison, co-founder of One Black Bear, has achieved!
If you’re ready to level up your agency game and learn from someone who’s been in the trenches for over two decades, this episode is for you.
Jon's LinkedIn: https://www.linkedin.com/in/millersjon/ One Black Bear: https://oneblackbear.com/ __________________________________________ 0:00 - Finding Passion and Building a $3M Agency 2:14 - The Power of a Finance Director in Business Growth 5:11 - Overcoming Rejections, Setbacks, and Impostor Syndrome 9:47 - Lessons from 21 Years of Creative Partnership 14:10 - Starting Fresh: From Bad Names to Professionalism 19:04 - Hiring Smart: The Secret to Scaling an Agency 24:10 - Breaking Client Dependency for True Growth 29:05 - Creating Fun and Results in Client Campaigns 34:50 - Passion vs. Profit: Building a Thriving Culture 40:18 - How AI and Trends Are Changing Creative Work 46:12 - The Real Cost of High-Value Creative Campaigns 50:25 - Recovering from Toxic Partnerships and Rebuilding Trust 57:20 - Why Nice People Make the Best Teams 1:03:00 - Winning Big Clients and Thriving as a Creative Agency __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=446d __________________________________________ Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow us on all platforms:
The Agency Giants Podcast - Episode 8 (Tom Breeze) __________________________________________ Ever wondered how some brands seem to scale effortlessly using YouTube ads?
Meet Tom Breeze, CEO of Viewability, who's managed daily ad spends of up to $140,000 for single clients!
In this episode of Agency Giants, Tom shares his journey from helping people overcome public speaking fears to building a powerhouse agency driving millions in ad revenue.
Tom's LinkedIn: https://www.linkedin.com/in/tombreeze/ Viewability: https://viewability.co/ __________________________________________ 0:00 - Intro 1:09 - Key Ingredients for a $140K/Day YouTube Ad Campaign 4:46 - Ad Strategies for Big and Small Budgets 7:00 - From Psychology Student to Ad Expert 10:06 - Pivoting from SEO to Paid YouTube Ads Success 14:47 - US Expansion and Major Client Wins 18:00 - Core Values Driving Business Success 23:06 - Inbound vs Outbound: Client Acquisition Tactics 26:04 - Overcoming Fear and Securing Speaking Gigs 33:06 - Building Authority Through Content 37:30 - Using Frameworks to Scale Operations 44:29 - Cornerstone Framework for Effective YouTube Ads 52:15 - Storytelling and 3-Act Structure in YouTube Ads 57:50 - Crafting Calls to Action and Trust 1:11:00 - Lessons in Scaling and Refining YouTube Ads 1:22:15 - AI and Future Trends in Digital YouTube Ads __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=444d __________________________________________ Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow us on all platforms:
The Agency Giants Podcast - Episode 7 (Alexis Pratsides) __________________________________________ This week on the Agency Giants Podcast, we explore the journey of Alexis Pratsides, the founder of MintTwist & now the Global Head of Digital at Finn Partners.
With over 25 years of experience in the field of digital marketing. Alexis has worked with major brands like Dell, Apple, Microsoft, Coca-Cola, BT, VW, Jack Daniels, and Disney.
In 2021 Alexis's agency MintTwist was acquired by Finn Partners. An agency that now has over 1300 employees, across 3 Continents & 34 Offices.
According to LeadIQ, as of September 2024, FINN Partners's annual revenue reached $750M.
Alexis's LinkedIn: https://www.linkedin.com/in/alexispratsides Finn Partners: https://www.finnpartners.com/uk/ __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 0:00 - Growing an Agency from Scratch 2:30 - Preparing for Acquisition and Exit 4:28 - Handling Risk and Scaling Challenges 6:40 - Finding the Right Cultural Fit 8:31 - Inside the Acquisition Process 11:02 - Key Lessons from Selling the Business 14:28 - Scaling Up and Managing a Growing Team 18:57 - Rewarding Staff and Planning for the Future 21:57 - Adjusting Post-Acquisition and New Beginnings 24:28 - Expanding Globally and Exploring New Markets 27:14 - Unifying Teams and Digital Integration 30:02 - Improving Processes Across Regions 32:38 - Maintaining Company Culture Amid Growth 36:05 - Founding Mint Twist with a Best Friend 41:02 - Advice for Young Entrepreneurs Today 44:38 - Learning from Mistakes and Embracing Failure 48:06 - Winning Big Clients and Pricing Strategies 54:00 - Celebrating Major Milestones 56:54 - Post-Acquisition Goals and Next Steps 1:02:06 - How AI is Transforming Marketing __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=440d __________________________________________ Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow us on all platforms:
The Agency Giants Podcast - Episode 24 (Lucy Jameson) __________________________________________ Our latest guest on Agency Giants is Lucy Jameson, who walked away from leading Grey London to start Uncommon in 2017.
Now they're working with British Airways, Google, ITV, & BT across their London, New York, & Stockholm studios.
This is a masterclass in building brands that matter, not just campaigns that convert.
Lucy's LinkedIn: https://www.linkedin.com/in/lucy-jameson-906512 Uncommon Creative Studio: https://www.uncommon.studio/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From Grey London to Founding Uncommon: Lucy's Journey 08:30 Landing Major Clients: The OVO Energy Success Story 17:15 Pitching to Corporates: The Reality of Time, Cost & Win Rates 25:14 Beyond Advertising: Building Brands Through Creative Strategy 34:00 AI's Impact on Creativity & Agency Work 42:07 Building Core Teams: Structure, Chemistry & Resource Management 50:26 Future Vision: Design, Retail Experiences & Brand Britain 58:13 The Power of Respectful Disagreement Among Founders
How He Won Performance Marketing Agency of the Year 2024 | Daniel Watts | #6
The Agency Giants Podcast - Episode 6 (Daniel Watts) __________________________________________ This week on the Agency Giants Podcast, we explore the journey of Daniel Watts, who co-founded BARK.London in 2019.
Fast forward to 2024, Bark was named Performance Marketing Agency of the year at the UK Enterprise Awards!
A stand-out of defining moments in Daniel's performance marketing career involved helping take a DTC e-commerce business from £0 to £25m in annual sales in under three years.
Daniel's LinkedIn: https://uk.linkedin.com/in/danieltiwatts BARK.London: https://bark.london/ __________________________________________ 0:00 - From Entrepreneur to Agency Owner: Daniel's Journey 3:16 - The Recruitment Background: Lessons for Agency Life 7:15 - Accidental Success: How Daniel's Agency Found Its Niche 14:25 - The Power of Honesty in Client Relationships 20:51 - The Hiring Challenge: Finding and Keeping Top Talent 28:02 - Data Science in Marketing: A Game-Changing Approach 37:25 - The Secret to Client Retention: Under-Promise, Over-Deliver 47:55 - Measuring Team Happiness: The Key to Agency Success 52:58 - The Future of Agencies: AI, Automation, and Strategy 59:52 - Triple Whale and the Evolution of Marketing Attribution 1:01:27 - Advice for Struggling Agencies: Look at Your Product First __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d __________________________________________ Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow us on all platforms:
The Agency Giants Podcast - Episode 5 (Olly Fawcett) __________________________________________ This week on Agency Giants, we explore the journey of Olly Fawcett, a creative agency founder who started his business at just 17 years old.
A decade later, Olly has built two thriving agencies servicing over 500 clients!
Olly's Instagram: https://www.instagram.com/olly.303 303 London: https://303.london/ Ralle Media: https://ralle.uk/ __________________________________________ 0:00 - From Entrepreneur to Business Owner: Olly's Journey 3:13 - Starting an Agency at 17: Olly's Unconventional Path 7:13 - The Rollercoaster of Agency Life: Ups, Downs, and Growth 14:25 - ADHD in Business: Challenges and Unexpected Advantages 20:48 - Balancing Creativity and Business: Olly's Approach 28:02 - Niche Focus: How Acquiring Ralle Media Changed the Game 37:25 - Mastering Client Retention: Strategies That Work 47:55 - Building a Dream Team: Hiring and Keeping A-Players 52:56 - Office vs Remote: Finding the Perfect Work Culture 1:00:58 - Founder's Dilemma: Balancing Presence and Productivity 1:08:01 - Landing Big Fish: How Olly Scored Clients Like HexClad 1:15:34 - From DMs to Deals: Olly's Unorthodox Acquisition Tactics 1:18:01 - The Agency Pitch Scam: Exposing Predatory Business Models 1:27:06 - AI and Agencies: Predicting the Industry's Future 1:34:16 - Creating Scroll-Stopping Content: Olly's Secret Sauce __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=433d __________________________________________ Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
How He Makes $3.8m A Year With His Creative Agency | Loukas Hambi | #4
The Agency Giants Podcast - Episode 4 (Loukas Hambi) __________________________________________ This week on Agency Giants, I sit down with Loukas Hambi, founder of Hambi Media.
His creative agency has become the go-to for online stores scaling through creative content, projecting $3.8M in annual recurring revenue!
Whether you're just starting out or looking to take your creative agency to the next level, Loukas's story is packed with actionable insights and inspiration!
Loukas's Instagram: https://www.instagram.com/loukashambi/ Hambi Media: https://www.hambimedia.com/ For You Advertising: https://www.foryouadvertising.com/ __________________________________________ 0:00 - The Agency Podcast - Episode 4 Introduction 0:51 - Strategic Moves - Selling Stakes and Merging Services 2:49 - Riding the TikTok Wave to 7-Figures in 12 Months 3:35 - The Power of Partnerships in Agency Growth 8:52 - The Patient Entrepreneur - Reinvesting for Success 10:34 - Agency Evolution - From Ads to Content Creation 13:14 - Leadership Journey - From Hands-On to CEO 15:53 - Scaling Secrets - Consistency, Teams, and Culture 22:12 - Culture Matters - Hiring and Growing with Values 31:26 - The Employer's Dilemma - Side Hustles and A-Players 36:01 - The Entrepreneur's Journey - Sacrifices and Rewards 40:58 - Embracing Failure and Riding the Agency Rollercoaster 48:33 - Paying It Forward - Why Successful Owners Mentor __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=428d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
How This 26 Year Old Makes $5,000,000+ a Year | Olly Hudson | #3
The Agency Giants Podcast - Episode 3 (Olly Hudson) __________________________________________ This week on Agency Giants, I sit down with Olly Hudson, a 26-year-old entrepreneur who's redefining success in the agency world.
Olly has built not one, but TWO thriving agencies, collectively generating over $5,000,000 in annual revenue!
Olly is the founder of:
• Soar With Us: A powerhouse performance marketing agency • For You Advertising: A specialized TikTok-focused agency
Whether you're just starting out or looking to take your agency to the next level, Olly's story is packed with actionable insights and inspiration!
Olly's Instagram: https://www.instagram.com/olly_hudson/ Soar With Us: https://www.soarwithus.co/ For You Advertising: https://www.foryouadvertising.com/ __________________________________________ 0:00 - The Art of Agency Acquisition: Expanding Services 4:16 - Key Milestones That Drive Agency Growth 7:01 - The Secret to Early Agency Growth 10:49 - Scaling Up: Managing Opportunities Effectively 12:25 - Agency Success: From Industry Novice to Expert 14:30 - Agency Evolution: Shifting from Services to Systems 16:52 - The Scaling Secret: Implementing Repeatable Processes 18:27 - Structuring Your Agency for Massive Growth 21:26 - The Power of SOPs in Agency Management 24:39 - Becoming an Industry Leader: Strategies That Work 27:43 - Building an Agency Reputation on Solid Results 30:43 - The Roadmap from 10K to 100K Monthly Revenue 31:49 - Leveraging Partnerships for Agency Growth 34:52 - Evolving Outbound Strategies for Agencies 37:25 - The Art of Setting Realistic Client Expectations 39:52 - Harnessing Case Studies as Powerful Sales Tools 41:23 - Agency Growth: Niching vs Holistic Approach 45:34 - Client Retention: Going Above and Beyond 47:45 - The Reality of Agency Life: An Honest Perspective 49:00 - Why Successful Agency Owners Become Mentors __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=424d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
How He Went From $0-$100k/mo In 12 Months | Nicklas Larsen | #2
The Agency Giants Podcast - Episode 2 (Nicklas Larsen) __________________________________________ This week, I'm thrilled to introduce you to Nicklas Larsen, a true rising star in the agency world.
Nicklas is the founder of Larson Digital, a boutique agency that specializes in high-end, direct-to-consumer marketing for e-commerce brands.
What makes Nicklas's story so remarkable?
He scaled his agency from $0 to $100k/month in just 12 months! 📈💰
And he did it with no prior digital marketing background!
Nicklas's Instagram: https://www.instagram.com/larsen_pa_insta/ Larsen Digital: https://www.larsendigitalmarketing.com/ __________________________________________ 0:00 - Embracing Impostor Syndrome: A Sign of Growth 0:23 - From 0 to 100K: Scaling an Agency in 12 Months 1:20 - The Journey from $10K to $100K: Overcoming Mindset Battles 3:44 - The Origin Story: From Teenage Shopify Store to Agency Owner 5:52 - Transitioning to High-End DTC Clients: Overcoming Imposter Syndrome 9:52 - The Key to Exceptional Service Delivery 12:25 - Building a Data-Driven, Impact-Focused Agency 16:52 - The Power of Repeatable Processes in Agency Scaling 21:26 - The Importance of SOPs and Documentation 24:39 - Becoming an Industry Leader: Beyond Service Delivery 27:43 - The Role of Case Studies in Agency Growth 31:49 - Cold Email Strategies That Land $15M Clients 37:25 - Creating a Leverage Library: Maximizing Agency Assets 41:23 - Balancing Case Study Value and Client LTV 45:34 - The Ideal Agency Size: Diminishing Returns and New Opportunities 50:53 - Personal Growth: Minimizing Opportunity Cost, Maximizing Potential 52:48 - Why Successful Agency Owners Become Mentors 55:58 - The Transformative Power of Mindset Shifts in Agency Growth __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=423d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
The Secrets Behind Building a $500k+/pm Online Business | Rory Keran | #1
The Agency Giants Podcast - Episode 1 (Rory Keran) __________________________________________ In this debut episode, I have the pleasure of sitting down with Rory Keran, a true agency powerhouse.
Rory is the founder of not one, but two highly successful agencies: CSM Agency and Evolve Marketing.
With CSM Agency, Rory has achieved the incredible feat of generating over $400K in a single month, focusing on delivering exceptional results for B2B clients.
Meanwhile, Evolve Marketing has made its mark in the professional services space, working with leading legal firms, accountancy practices, and insurance brokers.
Throughout our conversation, Rory shares his wealth of knowledge and experience, diving deep into the strategies and mindsets that have fueled his agencies' remarkable growth. 💡📈
Rory's Instagram: https://www.instagram.com/rory_keran/ CSM Agency: https://www.csmagency.ie/ Evolve Marketing: https://www.evolvemarketing.ie/ __________________________________________ 0:00 - How Rory Keran Hired an MD for His Agency 3:46 - Keran's Agency Journey So Far 9:52 - Keran's Lessons from Hidden Gent: Agency to Product 16:19 - How Keran Scales with Separate Agency Brands 24:09 - Keran on Finding the Ideal Agency Size and Goals 27:48 - Agency Exit Strategies: How To Build a Sellable Agency 32:36 - Keran Mastering Agency Models: Retainers & Partnerships 43:35 - Why Keran is Passionate About Mentoring Agency Owners 48:17 - The 3 Pillars to Scale Your Agency to $100K/Month 56:51 - Keran's Agency Client Closing Strategies 1:01:08 - Keran's $100k/pm Agency Concepts for Smaller Businesses __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=421d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
Asking Millionaire SMMA Owners How to Make $100k+/pm | The Agency Giants Podcast Introduction
🎙 You can watch all the latest episodes here: https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
Stay tuned, more episodes coming soon... 👀 ____________________________________________ If you want us to help you sign your next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=420d ____________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners ___________________________________________ Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
How We Built the UK's Leading DTC Agency in Just 7 Years | Loukas & Olly | #23
The Agency Giants Podcast - Episode 23 (Loukas Hambi & Olly Hudson) __________________________________________ Meta just certified them as the UK's leading DTC agency 🚀
But how did Loukas & Olly build a 7-figure agency group with nearly 100 team members in just 7 years?
In this episode, you'll discover:
• The content flywheel that makes them the UK’s most in-demand DTC agency.
• The biggest mistake they made after merging, & how they’d do it differently.
• Why they’d rather lose a client than a team member (& how that mindset fuels growth).
This episode is pure gold for any agency owner serious about scaling beyond the chaos.
Loukas's LinkedIn: https://uk.linkedin.com/in/loukas-hambi-388067152 Olly's LinkedIn: https://uk.linkedin.com/in/olly-hudson For You Advertising: https://www.foryouadvertising.com/ Hambi Media: https://www.hambimedia.com/ Soar With Us: https://www.soarwithus.co/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8001d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Secret Formula Revealed 07:00 Why Organic Growth Changes Everything 13:30 The Merger That Almost Failed 20:25 What Nobody Tells You About Scaling 29:15 The Gray Hair That Transforms Teams 36:30 Building Culture That Actually Works 46:50 The Content Strategy Goldmine 58:45 Where AI Takes Us Next
Why LinkedIn is The Best Platform to Get Clients in 2025 | Lara Acosta | #22
The Agency Giants Podcast - Episode 22 (Lara Acosta) __________________________________________ From failing forwards, to building a 360K+ follower brand & turning it into a $1M+ business.
In this week’s episode, Lara reveals:
• Why “weaponized incompetence” is her secret weapon for growth (& why most overthink it)
• The exact LinkedIn content that changed her life & business
• How she turned her first viral LinkedIn post into an $80K cohort launch while still at university
• How to manufacture charisma & authority online without faking it
Lara's LinkedIn: https://www.linkedin.com/in/laraacostar __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8000d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Weaponized Incompetence Secret 08:30 From Immigrant Rejection to Viral Success 17:00 Engineering Your First Breakthrough 25:15 The Personal Brand Reality Check 34:40 Becoming Your Brand Character 43:20 The 4-3-2-1 Content Formula 52:30 Authority Borrowing Strategy 1:01:45 Why LinkedIn Beats Every Platform
From Fitness Coach to $150k/mo Agency in Less Than 2 Years | James Vogle | #21
The Agency Giants Podcast - Episode 21 (James Vogle) __________________________________________ From selling fitness programmes to running a $150k/Month agency working with some of the world's biggest fitness influencers. James's journey is anything but typical.
In this episode, he reveals the strategic pivots that transformed his business & why he deliberately downsized his team to become more profitable than ever.
James's IG: https://www.instagram.com/jamesvogle/?hl=en James's Agency: https://fitpreneuragency.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From $0 to $150k/Month 08:30 Why James Ditched Personal Training for Agency Life 16:20 How to Land Million-Follower Creators as Clients 25:00 The 12-Month Campaign Strategy 33:45 Love Island Launch: Six-Figure Weekend 42:15 Why Bigger Teams Make Less Money 50:30 The Office vs Remote Agency Debate 58:45 What 99% of Agencies Get Wrong
I Built a $10M Email Marketing Agency, Now I Buy Them (M&A) | James Matthewman | #20
The Agency Giants Podcast - Episode 20 (James Matthewman) __________________________________________ From uni dropout to 100+ employees, to now building a multi-agency empire 🚀
In today's Agency Giants episode, James Matthewman from Underground Ecom just dropped the blueprint, most agencies will never hear!
James's LinkedIn: https://www.linkedin.com/in/james-matthewman-68262b153/ Underground Ecom: https://www.undergroundecom.com/ Supergroup: https://super.group/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=497 __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The University Secret That Built an Empire 08:30 The $50 That Started It All 17:45 Hidden Growth Strategy Revealed 25:00 What Nobody Tells You About Scaling 35:15 The Game-Changing Partnership Move 45:30 Real Results From Going Stealth 52:00 Building the Ultimate Sales Machine 1:02:30 Why We Never Relied on Referrals 1:12:45 The Mistake That Nearly Killed Us 1:23:15 From Agency to Empire Blueprint
From $0 to $500K in 8 Months: How to Scale Your Agency Fast! | Alisha Conlin-hurd | #19
The Agency Giants Podcast - Episode 19 (Alisha Conlin-hurd) __________________________________________ If you're still waiting to feel "ready" before going all in...
You want to hear from Alisha.
She went from $0 to $500K in just 8 months, without a team, a website, or even a company name.
In this week’s episode of Agency Giants, we break down how she did it.
Alisha's YouTube: https://www.youtube.com/c/AlishaConlinHurd Alisha's Agency: https://www.persuasionexperience.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=494 __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 0:00 The Secret Behind $500K Growth 8:30 From Side Hustle to Agency Empire 17:45 Why Authority Beats Everything 24:00 The YouTube Client Machine 35:15 What Nobody Tells You About Content 45:30 Building Your Dream Team 52:40 The Economics That Matter 59:21 What's Coming Next 1:07:39 The Personal Brand Revolution 1:20:04 Why Most Agencies Fail Below $100K/mo 1:28:35 The Final Growth Secret
How He Scaled a Podcast Agency to $400k/mo in Just 4 Years | Darren Lee | #18
The Agency Giants Podcast - Episode 18 (Darren Lee) __________________________________________ This week on Agency Giants, we are joined by Darren Lee, founder of Voics, a podcast production agency.
Darren breaks down exactly how fear became his catalyst for success, his brutal £100k rev-share lesson, and why his relentless work ethic in Bali puts most entrepreneurs to shame.
If you're serious about scaling your agency, this episode will change how you think about growth, team building, and what it really takes to win.
Darren's YouTube: @Darren_ks Darren's LinkedIn: https://www.linkedin.com/in/darren-lee1 Darren's Agency: http://voics.co/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=492 __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 0:00 Intro 1:32 The Catalyst for Explosive Growth 2:52 When Businesses Fail vs Succeed 5:47 The Mini Agency That Changed Everything 12:06 The Dyslexia Advantage in Podcasting 17:00 Where Podcasting is Heading Next 25:02 The Outcome Revolution Email 29:29 When Revenue Share Went Wrong 36:02 Why Founder Content Always Wins 49:20 The Infinite vs Finite Game 57:49 Building Your Perfect Team 1:24:01 The Coachability Litmus Test 1:40:31 Why Darren Measures Everything Daily 1:55:40 The Childhood Pain That Drives Success 2:01:15 The $1M Month Obsession 2:11:14 Zero to 100K: The Two-Step Formula
£0 to £1.5M Agency, Winning 30 Awards, In Just 3 Years | Luke Cope | #17
The Agency Giants Podcast - Episode 17 (Luke Cope) __________________________________________ This week on Agency Giants, we are joined by Luke Cope, Co-founder of Digital PR Agency, Bottled Imagination.
Luke breaks down exactly how Bottle Imagination differentiates from traditional PR agencies, their creative ideation process, and why building trust beats flashy presentations every time.
What you'll discover:
• How they hit £30K revenue in their FIRST month without even announcing they existed • The simple framework that landed them 30+ awards in 3 years (that's 10 per year!) • How to manage client expectations when you can't guarantee results
Luke's LinkedIn: https://bottledimagination.com/ Luke's Agency: https://www.linkedin.com/in/luke-cope-83997942/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=489 __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Moment Everything Changed 08:30 What Startup Agencies Don't Know 17:00 Digital PR's Hidden Formula 25:00 The Partnership System That Works 35:15 Why 30 Awards in 3 Years Matters 45:30 The Campaign That Almost Failed 55:00 How Ideas Really Get Created 1:05:00 The Childhood That Built a Fighter 1:15:00 The Future Game Plan
How I Sold My Influencer Marketing Agency At Just 24 | Suhit Amin | #27
The Agency Giants Podcast - Episode 27 (Suhit Amin) __________________________________________ Suhit's IG: https://www.instagram.com/suhitamin/?hl=en Saulderson: https://saulderson.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=812d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Unconventional Path to Success 08:45 Gaming's Hidden Entrepreneurial Lessons 17:30 Building Without a Blueprint 26:15 The Influencer Marketing Goldmine 35:00 When Clients Pay Six Figures 43:20 The Acquisition Nobody Expected 52:10 What Makes Agencies Valuable 1:01:45 Resilience Through Adversity 1:10:30 The Next Chapter Begins
How I Made $1.8M In My First Year Running an SEO Agency | Carrie Rose | #28
The Agency Giants Podcast - Episode 28 (Carrie Rose) __________________________________________ Most agencies spend their first year struggling to hit $100k...
Carrie Rose scaled to $1.8M in 12 months!
In our latest episode of Agency Giants, you'll discover:
• How she grew 6x faster than her target by focusing forward instead of looking backwards
• The exact gap she found in the SEO market that nobody else was implementing
• The simple partnership model that drove insane growth
• The "winner mentality" principle that transformed her team
This one's packed with gold for agency owners ready to scale!
Carrie’s LinkedIn: https://www.linkedin.com/in/carrieroseballoch/ Rise at Seven: https://riseatseven.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=813d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From $0 to $1.8M in Year One: The Rise at Seven Story 08:30 Finding the Gap: Creativity Meets SEO & Digital PR 17:45 Building Confidence Through Partnership & Investment 25:00 Mastering Sales: Learning to Close at 100% Success Rate 35:15 The Apprentice Journey & Turning Down Lord Sugar 42:30 Scaling Strategy: Growing from 8 to 70+ Team Members 52:45 Client Acquisition: The Power of Personal Branding & Content 1:02:00 Managing Creative Teams & Avoiding Micromanagement 1:12:30 Pricing Strategy: Moving Upmarket & Premium Positioning 1:22:45 Work-Life Balance: Setting Boundaries as a Founder 1:35:00 Rapid Fire: IKEA Dreams, Mental Health & Winner Mentality
From the Poorest Street in London to Multi-Millionaire at 27 | Timothy Armoo | #29
The Agency Giants Podcast - Episode 29 (Timothy Armoo) __________________________________________ Most agency owners dream of one big exit someday...
Timothy Armoo built and sold TWO companies for multiple eight figures by 27!
This episode's packed with gold for agency owners ready to scale or maximise their exit, enjoy!
Timothy's New Book: https://amzn.to/3MeYcnV Timothy's IG: https://www.instagram.com/timarmoo/?hl=en __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=814d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 02:40 Growing Up Poor in South London 11:54 Starting Fanbytes at University & Reading Market Timing 16:48 How to Pick a Market That Maximises Your Chances of Exit 20:23 Landing Big Clients: The "What Do They Read" Strategy 29:39 Using Competition to Create Urgency & Win Deals 31:16 The Hardest Phase of Scaling: Navigating 30-60 Employees 36:29 Why Co-Founders Are Essential 45:58 Raising Team Standards & Making Difficult People Decisions 49:22 CEO as Chief Enthusiasm Officer: Know Your Zone of Competence 53:29 Compensating an MD: Salaries, Bonuses & Phantom Equity Explained 1:00:23 When to Sell Your Agency 1:03:06 The Moment the Money Dropped: Emotions After a Major Exit 1:11:35 Why Money Doesn't Bring Fulfilment (But Does Buy Happiness) 1:12:43 Advice to Younger Founders: Building for Exit in the AI Era 1:16:12 The Biggest Threats to New Agencies Over the Next 5 Years 1:19:08 Timothy's Book "What's Stopping You" & Upcoming Projects 1:24:45 Rapid Fire: Habits, Mindset Shifts & Life Advice
Scaling a Fashion Marketing Agency to 72 People (The Truth) | Paul Rogers | #30
The Agency Giants Podcast - Episode 30 (Paul Rogers) __________________________________________ Never hired a single salesperson...
Never ran outbound marketing...
& still built one of the most respected ecom fashion marketing agencies in the UK, with 72 employees!
In this week’s Agency Giants episode, Paul Rodgers shares:
• How one client went from tiny fashion startup to £100M+ in months
• Why Paul and his co-founder were terrified of growth & how they were forced to scale
• The real reason they sold their agency, even though they never wanted to!
Paul's LinkedIn: https://www.linkedin.com/in/paulnrogers/ Vervaunt: https://vervaunt.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=815d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From Freelance Consulting to Launching Vervaunt 05:30 Landing Lush & Early Clients That Shaped the Agency 10:15 The Pangaia Story: A Terrible Pitch That Changed Everything 16:00 How Pangaia Went From $0 to $100M 22:30 Scaling Without a Sales Team 28:00 The Hires That Forced Vervaunt to Grow 35:00 When 8 Clients Disappeared: Vervaunt's Toughest Period 41:00 Building Census, Visualize & Investing in R&D Tools 47:00 Selling to IDHL: Why the Last Founders You'd Expect Did a Deal 54:00 Pulse: From 300 People to 1,800 & Expanding to New York 59:00 Starting Over: What Paul Would Do Differently Today
How I Built India's Leading Creative Agency (150+ Employees) | Chirag Gander | #31
The Agency Giants Podcast - Episode 31 (Chirag Gander) __________________________________________ Not many agencies can say their first inbound enquiry was Coca-Cola... 🤯
Chirag Gander built one of India's most recognised creative agencies, without a single cold pitch!
In this episode, you'll discover:
• The organic brand-building strategy that drove 90%+ inbound leads from day one
• How he built The Minimalist from a college passion project
• The "Include, Exclude, Focus" framework to get your agency noticed in the boardroom
• Why clear positioning, not a bigger team or lower prices, is the real unfair advantage in a commoditised market
• The real reason discipline fails (& the truth behind consistency without force)
This one's a masterclass for any agency owner ready to stop competing on price & start winning on brand!
The Minimalist: https://theminimalist.in/ Chirag's LinkedIn: https://www.linkedin.com/in/chirag-gander __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=816d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 - Intro 01:40 - From Passion Project to One of India's Top Creative Agencies 05:50 - The Include-Exclude-Focus Framework: How Minimalism Evolved 09:17 - Going Inbound-Only: LinkedIn, Forbes 30 Under 30 & Building Agency Brand 15:55 - From Indian Startups to Global Enterprise Clients 24:40 - Scaling to 150+ People: Team Structure, New Services & Staying Focused 38:58 - Publishing a Book as a Lead Gen Tool & AI's Impact on Creative Work 46:21 - Pricing Against Western Agencies & The Long-Term Vision 49:14 - Advice for Indian Agency Founders, Brand Building Tips & Quickfire Round
How Our Small Agency Lands Brands Like BBC & Marvel | Dan Knowlton | #32
The Agency Giants Podcast - Episode 32 (Dan Knowlton) __________________________________________ Most agencies do great work…
Then they share it once, move on, and hope referrals magically appear.
𝗪𝗿𝗼𝗻𝗴.
That’s how you stay invisible.
In the latest episode of Agency Giants, I sat down with Dan Knowlton, who went from starting an agency in his parents’ spare room… to working with brands like BBC & Marvel.
His “unfair advantage” isn’t a secret funnel.
It’s a simple rule. 🤫
If you’re doing good work but it’s not translating into better clients…
This episode is your fix.
Dan's LinkedIn: https://www.linkedin.com/in/danielknowlton1/ Knowlton: https://knowltonmarketing.co.uk/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=general&utm_term=sales&utm_content=533&el=youtubeorganic __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 0:00:00 The Breakdown That Started an Agency 0:07:25 The Embarrassing Mistakes Nobody Talks About 0:09:28 The Strategy Behind Their Big Brand Wins 0:14:48 How a Fake Moustache Changed Everything 0:19:14 From Local Restaurants to BBC & Marvel 0:28:05 Why a Brother Co-Founder Is an Unfair Advantage 0:36:27 The Real Reason Behind the Hockey Stick Growth 0:40:04 Why Staying Small-Town Beat the London Agencies 0:50:49 How AI Completely Transformed Their Sales Process 1:05:37 Quick Fire Round
How We've Generated £41M+ From Cold Emails (4-Step Strategy) | Ashleigh Holmes | #33
The Agency Giants Podcast - Episode 33 (Ashleigh Holmes) __________________________________________ Most agency owners treat cold outreach like a numbers game.
More volume. More templates. More spray and pray.
And then they wonder why nobody replies.
In this week's Agency Giants, I sat down with Ashleigh Holmes, co-founder of Flowed, an international B2B outbound agency that has generated £41 million in client returns through cold outreach alone.
If your outreach isn't landing and you're not sure why, this episode will change how you think about it.
Ashleigh's LinkedIn: https://www.linkedin.com/in/ashleigh-holmes-flowd Flowd: https://flowd.co.uk/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://7figuresystems.ai/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=539&el=youtubeorganic __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 - Intro 01:15 - From Cold Caller to Building a £41M+ Outbound Agency 04:49 - First Clients & Why Flowd Ditched Pay-Per-Performance 08:09 - Building Brands: Menswear, Jewellery & The Road to Flowd 19:32 - The Service, Outbound's Stigma & Using AI as a Thinking Partner 26:03 - The 4 Components of Great Outreach & Deliverability Deep Dive 31:54 - Why Cold Calling Builds Better Founders & Winning Campaign Tactics 39:40 - Scaling 93%, Leading a 40-Person Team & Going International 46:06 - Culture, Senior Leadership, LinkedIn & Why Women Outperform in Outbound 56:32 - The Future of AI in B2B Outbound & Quick-Fire Round