Agency Business – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Agency Business

Brian Wieser and Olivia Morley

Business

Frequency: 1 episode/8d. Total Eps: 79

Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts. The Agency Business podcast is part of the Marketecture Media podcast network.

Read moreCollapse

Site

RSS

Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - marketing
08/08/2026
#95
🇨🇦 Canada - marketing
07/08/2026
#55
🇬🇧 Great Britain - marketing
02/08/2026
#90
🇬🇧 Great Britain - marketing
01/08/2026
#60
🇨🇦 Canada - marketing
08/07/2026
#100
🇨🇦 Canada - marketing
07/07/2026
#63
🇨🇦 Canada - marketing
06/07/2026
#29
🇬🇧 Great Britain - marketing
07/06/2026
#80
🇬🇧 Great Britain - marketing
03/06/2026
#65
🇩🇪 Germany - marketing
28/04/2026
#88

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

https://agencybusiness.substack.com/
39 shares
https://agency-business.captivate.fm/newsletter
28 shares
https://agency-business.captivate.fm/pitch
28 shares

https://www.linkedin.com/company/madisonandwall
46 shares
https://www.linkedin.com/company/fusionfront-media
46 shares
https://www.linkedin.com/in/oliviamorley/
8 shares

https://open.spotify.com/show/5FBqqS9Do80xARYbxTXIoP
58 shares
https://open.spotify.com/show/2WueG1iSTM1j31hYxaoCWR
58 shares
https://open.spotify.com/show/2WueG1iSTM1j31hYxaoCWR?si=7e98a4a2a1a24710
14 shares

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

Good

Score global : 73%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

Episode 5: The Independent Agency Model with Crossmedia USA’s Kamran Asghar

Season 1 · Episode 5

Monday, January 20, 2025 • Duration 27:11

In this episode of Agency Business, Brian Wieser and Olivia Morley talk with Kamran Asghar, CEO and founder of Crossmedia USA, about the evolving landscape of independent media agencies. Asghar shares insights into Crossmedia’s journey, its commitment to transparency, and how independent agencies can provide an alternative to holding company networks.

Key topics covered in this episode include:

Crossmedia’s origin story and its mission to provide integrated media solutions outside of the holding company model.
How Crossmedia’s partnership with Joan Creative is shaping new approaches to collaboration.
How Asghar thinks about delivering scale, cost efficiencies, and transparency to clients. "There are more integrated remits now than there have been before," he says. "I don't think there are many solutions out there."
The growing demand for principle-based media buying.
Asghar’s take on recent industry news, including leadership changes at major holding companies and what it signals for agency culture.

Key Moments:

[1:20] Asghar’s journey from Ogilvy to launching Crossmedia USA.

[5:30] How Asghar bootstrapped and grew Crossmedia.

[10:45] The importance of integrated media and creative partnerships, featuring the Crossmedia and Joan Creative collaboration.

[15:20] How Crossmedia is addressing client expectations around cost efficiency and transparency.

[20:05] Insights on agency leadership turnover and the evolving role of agency brands.

About the Guest:

Kamran Asghar is the CEO and founder of Crossmedia USA, an independent, data-driven media agency founded with the vision of bringing transparency and accountability to media buying.

Reach Out

For sponsorship inquiries or to discuss potential guests, email Brian brian@madisonandwall.com and Olivia at olivia@fusionfrontmedia.com.

Follow Madison and Wall and FusionFront Media on LinkedIn for updates.

Explore our other podcasts:

Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.
The M&W Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.

Read moreCollapse

Episode 4: Joanne Davis and Agency Search Consulting

Season 1 · Episode 4

Monday, January 13, 2025 • Duration 27:55

In this episode of Agency Business, Brian and Olivia are joined by Joanne Davis, one of the industry's leading agency search consultants.

Joanne founded Joanne Davis Consulting in 2000 and became a partner in SCAN International in 2006 and is currently Co-CEO. The firm specializes in agency models – internal and external, agency search/selection, agency compensation and client/agency optimization and training. Clients include and have included: Benjamin Moore, Cotton (“The Fabric of Our Lives”), ExxonMobil, Johnson & Johnson, Marriott, Microsoft and Sonic.

In this episode we talk about the impact of AI on fees (and related emerging functions such as prompt engineers and creative lawyers), whether clients get the agencies they deserve, how important agency culture is and much more.

We also review news of the week covering WPP's new back-to-the-office mandate, Havas' reduced guidance and the sudden shift of Starbucks' account from WPP to Stagwell's Anomaly.

Read moreCollapse

Episode 3: FerebeeLane Co-Founders Matt Ferebee and Josh Lane

Season 1 · Episode 3

Monday, January 6, 2025 • Duration 35:44

In this episode of Agency Business, we're joined for a fascinating conversation with independent agency FerebeeLane's co-founders to talk about working with high-end brands, broadening service offerings, global expansion and how Matt and Josh manage their business more generally.

We also discuss recent industry news including the appointment of Bob Lord at Horizon, recent results at Accenture and the politicization of advertising.

Read moreCollapse

Episode 2: Omnicom+IPG, A Discussion With Forrester's Jay Pattisall

Season 1 · Episode 2

Monday, December 16, 2024 • Duration 34:22

In this episode of Agency Business, Brian Wieser and Olivia Morley are joined by Jay Pattisall, vice president and principal analyst at Forrester, to discuss the biggest agency news of the year (and probably the decade): Omnicom’s acquisition of IPG. Wieser, Morley, and Pattisall share their insights into the implications of this deal, including:

What the acquisition signals about the future of agency holding companies.
How IPG’s media and creative operations might integrate into Omnicom’s structure.
Why consolidation of brands seems likely, despite public assurances to the contrary.

The discussion also explores broader trends in the agency world, such as:

The Forrester Wave for media and creative agencies.
Intelligent creativity—where AI and advertising services intersect.
How agencies are incorporating technology into their service models to create new revenue opportunities.

Key Moments:

[1:50] Introducing Jay Pattisall and his role at Forrester.
[3:15] Exploring the Forrester Wave, intelligent creativity, and key industry trends.
[8:40] Are agencies becoming software companies? Wieser, Morley, and Pattisall reflect on the concept.
[12:00] Breaking down Omnicom’s acquisition of IPG—what it means for agency brands and operations.
[16:30] Predictions on consolidation and restructuring within Omnicom Media Group and creative networks.

About the Guest:

Jay Pattisall is a vice president and principal analyst at Forrester, where he conducts research on agency performance, advertising and marketing trends, the intersection of AI and creativity, and more. Learn more about Jay and his work on his Forrester analyst page.

Reach out

For sponsorship inquiries or to discuss potential guests, email Brian at and Olivia at .

Episode 1: Paul Woolmington, CEO of Canvas Worldwide

Season 1 · Episode 1

Monday, December 9, 2024 • Duration 39:38

On our debut episode, Olivia and Brian interview Paul Woolmington, CEO of Canvas Worldwide to talk about his experiences as a leader in the agency industry. We discuss a significant amount of history given his foundational role establishing media agencies as stand-alone businesses (at Y&R and The Media Kitchen) and co-founding Naked, which pioneered communications planning. We also review agency industry news from the first week of December, including IPG's sale of Huge and layoffs at Edelman, with a conversation focusing on the bigger picture impacting both of those businesses.

Read moreCollapse

Episode 6: Ebiquity's Ruben Schreurs on Smarter Ad Spend

Season 1 · Episode 6

Monday, January 27, 2025 • Duration 23:45

In this episode of Agency Business, co-hosts Olivia Morley and Brian Wieser interview Ruben Schreurs, CEO of Ebiquity, to explore the evolving landscape of media investment and the role of media audits in maximizing ad spend.

Ruben shares insights into how brands can ensure their media dollars are working harder, the importance of transparency in agency relationships, and why now—more than ever—marketers must take a data-driven approach to media planning and buying.

From uncovering hidden inefficiencies to leveraging insights that drive real business impact, this conversation dives into the critical factors shaping today’s media investment strategies. Ruben also sheds light on the common pitfalls brands face and offers actionable advice to improve media performance across channels.

In this episode, you’ll learn:

How media audits provide transparency and accountability for brands.
The biggest mistakes brands make in their media investment strategies.
Why cost efficiency doesn’t always mean effectiveness—and what to focus on instead.
The evolving role of procurement and finance teams in media decision-making.
Practical steps brands can take to ensure they're getting the most from their ad budgets.

Reach Out

For sponsorship inquiries or to discuss potential guests, email Brian brian@madisonandwall.com and Olivia at olivia@fusionfrontmedia.com.

Follow Madison and Wall and FusionFront Media on LinkedIn for updates.

Explore our other podcasts:

– Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.

Episode 7: OMD’s Chrissie Hanson on Media Strategy, Data & Leadership

Season 1 · Episode 7

Monday, February 3, 2025 • Duration 28:54

Co-hosts Olivia Morley and Brian Wieser sit down with Chrissie Hanson, CEO of OMD USA, to discuss the evolving role of media agencies, balancing creativity with cost efficiency, and how brands can maximize the impact of their media investments.

Chrissie shares her journey from strategist to CEO, highlighting how her background in media buying and planning has shaped her leadership style. She offers a candid look at the challenges and opportunities facing agencies today, from the push for centralization within holding companies to the evolving expectations of clients navigating an increasingly complex media landscape.

From fostering a culture of innovation to leveraging data and technology for better media outcomes, this conversation explores the intersection of strategy, creativity, and business leadership in today’s agency world.

Reach Out

For sponsorship inquiries or to discuss potential guests, email:

📩 Brian at brian@madisonandwall.com

📩 Olivia at olivia@fusionfrontmedia.com

Follow Madison and Wall and FusionFront Media on LinkedIn for updates.

Explore Our Other Podcasts:

🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.

📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.

A Note From Our Sponsor

Episode 8: QRY CEO Samir Balwani on Brand Investment, Media Buying & Agency Growth

Season 1 · Episode 8

Monday, February 10, 2025 • Duration 33:20

Samir Balwani, founder and CEO of media agency QRY, join co-hosts Olivia Morley and Brian Wieser to discuss the evolving role of media agencies, the challenges of brand awareness investments, and how independent agencies can compete with industry giants.

Samir shares thoughts on why mid-sized brands struggle with top-of-funnel marketing and how his agency bridges the gap between performance marketing and brand-building. He explains the importance of media forecasting, how QRY helps clients de-risk brand investments, and why CFOs remain skeptical about long-term marketing returns.

Reach Out

For sponsorship inquiries or to discuss potential guests, email:

📩 Brian at brian@madisonandwall.com

📩 Olivia at olivia@fusionfrontmedia.com

Follow Madison and Wall and FusionFront Media on LinkedIn for updates.

Explore Our Other Podcasts:

🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.

📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.

A Note From Our Sponsor

FirmDecisions, part of Ebiquity Group plc, is the world's largest marketing contract compliance specialist, dedicated to enhancing commercial transparency in client-agency relationships.

With expertise across all agency types—creative, media, influencer, and shopper—FirmDecisions provide comprehensive coverage of a brand's agency portfolio.

#9: The Creative AI Revolution & What It Means for Agencies—With mktg.ai CEO Kevin Wassong

Season 1 · Episode 9

Tuesday, February 18, 2025 • Duration 43:10

Kevin Wassong, founder & CEO of marketing analytics startup mktg.ai, joins co-hosts Olivia Morley and Brian Wieser to discuss how artificial intelligence is reshaping creative and media, and why most marketers are struggling to keep up.

Kevin explains why creative and media have been siloed for decades, how AI is accelerating the velocity of content production, and why marketers are overwhelmed by a flood of assets they can’t effectively manage. He shares how mktg.ai is tackling these challenges by creating a creative operating system that helps brands optimize content performance in real time.

Kevin also reflects on his career, from launching some of the first digital marketing initiatives at major agencies to pioneering AI-powered solutions for modern advertisers.

Reach Out

For sponsorship inquiries or to discuss potential guests, email:

📩 Brian at brian@madisonandwall.com

📩 Olivia at olivia@fusionfrontmedia.com

Follow Madison and Wall and FusionFront Media on LinkedIn for updates.

Explore Our Other Podcasts:

🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.

📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.

A Note From Our Sponsor

FirmDecisions, part of Ebiquity Group plc, is the world's largest marketing contract compliance specialist, dedicated to enhancing commercial transparency in client-agency relationships.

#11: Bob Lord on Horizon Media’s Tech Strategy and the Future of Agencies

Season 1 · Episode 11

Monday, March 3, 2025 • Duration 43:52

Bob Lord, President of Horizon Media Holdings, joins co-hosts Olivia Morley and Brian Wieser to discuss how Horizon is challenging the traditional agency model with AI, transparency, and performance-based pricing.

Bob explains why he believes the media industry is in a “Great Marketing Emergency”—lagging behind other sectors in adopting technology and transparency. He shares how Horizon’s proprietary platform, Blu+, is redefining agency-client relationships by putting more control in the hands of marketers and brands.

He also discusses the evolution of agency compensation models, the increasing demand for performance-based pricing, and why a single client making the switch could accelerate change across the industry. Bob breaks down the blurring lines between media and creative, why today’s CMOs are more tech-savvy than ever, and how independent agencies like Horizon are positioned to thrive.

Reach Out

For sponsorship inquiries or to discuss potential guests, email:

📩 Brian at brian@madisonandwall.com

📩 Olivia at olivia@fusionfrontmedia.com

Follow Madison and Wall and FusionFront Media on LinkedIn for updates.

Explore Our Other Podcasts:

📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.

🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.

A Note From Our Sponsor

Agency Business – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Agency Business – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn77

Spotify10

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn77

Spotify10