Affiliate BI - the Advanced Affiliate…

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https://statsdrone.com.
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https://surferseo.com/ai-content-detector/
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Why it is difficult to build in-house affiliate stats tracking

Episode 114

Tuesday, July 29, 2025 • Duration 05:22

I hear often that people think that rather than using StatsDrone, they can just build an in-house affiliate stats tracker. This is a short podcast to explain the nuances of running this type of business. The short answer is this, do you want to be a marketing company, a tech company or both? Let us be the tech company and you do what you do best.

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Affiliate SEO in 2025: Data, Brand, and Doing the Work with Martin Calvert

Episode 113

Tuesday, July 22, 2025 • Duration 18:50

In this thought-provoking conversation, marketing director Martin Calvert dives deep into the realities of SEO and affiliate marketing in 2025. He and host John Wright unpack the hard truths about how affiliate marketing has matured—gone are the days of passive income from generic review sites. Today, success demands caring deeply about every click, maintaining airtight user experiences, and turning one-time visitors into long-term brand followers through data ownership, newsletters, and apps. Martin stresses the importance of affiliate sites treating traffic like a precious resource—nurturing every visitor, eliminating broken links, and doubling down on conversion rather than merely traffic growth. Martin also examines how AI, business intelligence, and changing search behaviors are reshaping how marketers must operate. The conversation touches on sentiment analysis, internal search on branded affiliate sites, and the crucial importance of developing a strong brand identity—whether that's through tone of voice, authoritative content, or offering truly helpful reviews. They caution against outdated strategies and emphasize the need for experimentation, strategic focus, and understanding local markets. Martin’s takeaway is clear: affiliate marketing isn't dead—it's just growing up. And only the data-savvy, brand-conscious, and genuinely customer-focused marketers will thrive.

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How Dynamic Variables Help Detect Shaving

Episode 112

Tuesday, July 15, 2025 • Duration 02:10

Can dynamic variables help detecting shaving from operators? Based on a conversation I had last week with Armin Aganovic, CRO of Joelsson Media, I realized that click IDs are more valuable than I realized. That is, operators can't inject fake winning players if you're in control of issuing unique codes within your click IDs.

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The Future of Affiliate Marketing with AI

Episode 111

Wednesday, July 9, 2025 • Duration 03:14

At the iGB L!ve Pitch in London 2025, I got asked a tough question by Karolina Pelc which is how does StatsDrone avoid getting eaten by AI? I have had time to think about that question and digest a better answer and I think this comes down to affiliates trying to get more value out of their existing traffic whether it is staying the same or decreasing.

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Why Affiliates Still Don't Use Stats Trackers — And How We Change That

Episode 110

Monday, June 30, 2025 • Duration 05:48

In this short solocast, I break down why so few affiliates use stats trackers, what holds them back, and how we can collectively create more product awareness to change that. Spoiler: it requires trust, collaboration — and a lot of purple at conferences.

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Affiliate Data, Reporting & Standards

Episode 109

Tuesday, June 24, 2025 • Duration 06:06

Is there a need for a new standard when it comes to affiliate data, standards and reporting? I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to be collaborative. When other companies are involved and it isn't owned by a single company, this is where this has potential to take off. For now, looking to start the discussion with this podcast and a few more LinkedIn posts.

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On-prem data for affiliates

Episode 103

Tuesday, May 13, 2025 • Duration 03:41

Today is a solocast but want to shoutout to Mark Flores Martin, the founder of XGENIA for the conversation we had at NEXT.io. He shared his opinion that bigger companies will start commanding on-prem services and cancelling data contracts as a result.

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Poker, People, and Pageviews: Navigating SEO Turbulence with Robbie Strazynski

Episode 102

Tuesday, May 6, 2025 • Duration 42:37

Meet Robbie Strazynski who's working on improving his poker affiliate site, cardplayerlifestyle.com. He's navigating the new world of SEO and I'm here to help him with affiliate coaching.

SEO Login & Google Smashing Affiliate Sites with Lukasz Zelezny

Episode 41

Wednesday, April 24, 2024 • Duration 53:55

Meet Lukasz Zelezny of SEO.London who's a well known SEO expert whom speaks at numerous SEO conferences globally. I know Lukasz as more of a technical SEO but we touch on a lot of intangibles in SEO of why there is so much disruption for affiliate sites today.

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5 Reasons to Start a Podcast

Episode 40

Friday, April 19, 2024 • Duration 05:51

Should you start a podcast? There are enough pros and cons but the short answer is yes! Podcasting is a powerful channel for sales, personal branding and helping put your business on the radar of your potential buyers. Whether you're a SaaS founder or an affiliate company, podcasting is powerful.

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Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

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Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other2

Apple Podcasts

Spotify