Explore every episode of the podcast Aesthetic Pulse
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Cue the Confetti! Our 50th Episode Marketing Celebration! | 24 Apr 2025 | 00:56:22 | |
Today we’re celebrating the 50th episode of the podcast! In this special episode, Andrea and Taleesa are giving you 50 rapid-fire marketing tips they’ve learned over the years for aesthetic practice owners, covering everything from social media strategies and branding to client relationships and business growth. Listen to this milestone episode to get actionable insights to help you improve your marketing approach and build a more successful med spa business. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Grab our Guide: https://smithandcrawford.com/50 Episode transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://smithandcrawford.com/aesthetically-membership Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Words That Work: The Art of Selling Medspa Services with Ease | 17 Apr 2025 | 00:50:17 | |
Are you in a rut when it comes to marketing your medspa? Today, Andrea and Taleesa are diving into why creative marketing is so important and how you can balance educational content with entertainment to attract your ideal clients and keep them coming back for more. Listen to this episode to get all the inside tips for making your content engaging and relatable beyond just traditional educational posts. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Don't Lose Your ASSets: The Business Essentials Medspas Can’t Afford to Borrow | 13 Feb 2025 | 00:39:10 | |
As a medspa owner, it's essential to own the core assets that represent your business. Today, Andrea and Taleesa are diving into the importance of maintaining control over key elements like your website, branding materials, professional photography, marketing collateral, and social media management and why you need to make sure you own these assets.
Join both Andrea and Taleesa in this episode to learn why it’s so important to make this essential investment in your business so you can stand out amongst your competitors. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Join the challenge: https://smithandcrawford.com/byoc Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Pixel Perfect: Monthly Website Musts | 06 Feb 2025 | 00:37:24 | |
Is your medspa website feeling a little stale? Today, Andrea and Taleesa are giving you all the tips on what you need to be including on your website and explaining why it’s so crucial to keep it updated and looking fresh for your potential clients.
Join both Andrea and Taleesa in this episode to make sure your website makes a great first impression and attracts new clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://smithandcrawford.com/influencer Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| "Reel" Talk: 8 Creative Ideas Medspa Owners Won’t Dread Making | 30 Jan 2025 | 00:33:17 | |
Have you been stumped on what you should be including in your reels? In this episode, Andrea and Taleesa dive into different reel ideas you can use to create engaging and fun content for your social media so you can build trust and engagement with your audience.
Join both Andrea and Taleesa for this episode to learn how you can keep your social media followers coming back for more and create fun, relatable videos. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://smithandcrawford.com/influencer Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| From Gloom to Bloom: 5 Local Campaign Ideas to Melt Away the January Blues | 23 Jan 2025 | 00:36:11 | |
Are you looking for a way to drive your engagement this season? Today, Andrea and Taleesa are going over five different marketing campaigns you can use for your medspa to boost engagement during the winter months.
Listen to this episode to get ideas for collaborating with other local businesses and influencers so you can create a unique experience while engaging with your local community and clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://smithandcrawford.com/influencer Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| From Live to Thrive: 20 Story Ideas to Engage Your Medspa Audience | 16 Jan 2025 | 00:38:38 | |
Have you been struggling with what to post on your social media stories? Today, Andrea and Taleesa are giving you live story ideas that you can use with your medspa during the month of January to help your followers that may be suffering from the post-holiday blues and a lack of motivation.
Join both Andrea and Talessa to learn how you can engage and build a personal connection with your social media followers and encourage them to get excited about skincare. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Grab your free story ideas: http://smithandcrawford.com/125-story-ideas Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| 4 Steps to Success: Your Medspa’s Roadmap to a Stellar Year | 09 Jan 2025 | 00:36:47 | |
If you’ve ever wanted to know exactly what you need to do for marketing your medspa in this upcoming year, then this episode is for you. Today, Andrea and Taleesa are outlining a four-step plan to create a yearly marketing plan for your medspa in 2025 so you can have a cohesive framework for your marketing.
Join both Andrea and Talessa to learn how to get a solid and planned foundation in place to set your business up for success this year. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Grab your free story ideas: http://smithandcrawford.com/125-story-ideas Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| 2025 Medspa Resolutions: Because Your Business Deserves a Glow-Up Too | 02 Jan 2025 | 00:40:45 | |
What New Year’s resolutions have you made for your medspa? In this first episode of 2025, Andrea and Taleesa are going over 9 important New Year's resolutions for aesthetic practice owners to focus on as they go into this upcoming year, including improving your content strategy and stepping up your email marketing campaigns.
Join Andrea and Taleesa in this episode to learn how you can start this new year off right and attract new clients while nurturing your current ones. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Grab your free story ideas: http://smithandcrawford.com/125-story-ideas Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Your Medspa’s Hidden Goldmine: The Power of Email Marketing | 26 Dec 2024 | 00:35:57 | |
Are you utilizing the power of email marketing when it comes to your medspa? Today, Andrea and Taleesa are diving into email marketing and emphasizing how important it is to utilize your email list and how using email puts your medspa at a competitive advantage.
Join Andrea and Taleesa in this episode to learn how personalization, value, and consistency in your email campaigns can build client relationships and grow your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://www.forbes.com/advisor/business/software/email-marketing-statistics/ Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Inbox Magic: 5 Essential Email Automations for Medspa Success in 2025 | 19 Dec 2024 | 00:33:26 | |
Are you stuck on what you should be sending clients when it comes to email marketing? Today, Andrea and Taleesa are talking about the importance of email marketing and sharing the essential email automations you need to be sending out to engage your clients so they keep coming back for more. Join Andrea and Taleesa to learn everything you need to be including in your email marketing and hwo you can implement these automations to streamline their business and improve your client engagement. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Medspa Marketing Stocking Stuffers: Materials Santa (Or You) Need to Gift Yourself This Year! | 12 Dec 2024 | 00:35:49 | |
Have you been looking for the perfect gift for yourself this Christmas? Today, Andrea and Taleesa are sharing 10 marketing materials you can gift yourself this holiday season that will help elevate your medspa and create an amazing experience for your clients. Listen to this episode to learn which essential promotional tools you can use to upgrade your business and enhance your aesthetics practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Email us for the free guide: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Likes Don’t Pay the Bills: The Vanity Metrics That Actually Matter | 10 Apr 2025 | 00:50:19 | |
Are you wondering if your social media and email marketing efforts are actually working? Today, Andrea and Taleesa are talking about the importance of understanding social media and email marketing metrics for your medspa business and breaking down the numbers. Listen to this episode to get a better understanding of your analytics, what you should be aiming for and why you should be focusing on consistency and quality content. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Investing in Google Ads? 10 Things Every Medspa Owner Should Know First | 05 Dec 2024 | 00:41:02 | |
Have you been wondering if using Google Ads is right for your medspa? Today, Andrea and Taleesa are going over 10 key points about Google Ads, and emphasizing both the benefits and drawbacks for medspa owners. They’re diving into why you should consider hiring a professional, a realistic budget and expectations for business owners. Join both Andrea and Taleesa in this episode to learn how Google ads can be an effective way to reach potential customers who are actively searching for your services and how you can make sure you’re doing it strategically. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Email us for the free guide: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Merry & Bright: Festive Ways to Bring Holiday Cheer to Your Medspa | 28 Nov 2024 | 00:34:30 | |
Are you looking to bring some holiday cheer into your medspa this season? As Christmas time approaches, Andrea and Taleesa are giving you 12 fun and creative ways you can bring the seasonal fun into your esthetics practice so you can enhance your clients experience while sharing your holiday spirit with them. Join both Andrea and Taleesa in this episode to learn how you can make your medspa stand out this holiday season. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Email us for the free guide: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Meta Ads: Miracle or Mess? A Medspa Owner’s Guide to Success | 21 Nov 2024 | 00:44:46 | |
Have you been wondering if you should start running social media ads for your medspa? Today, Andrea and Taleesa are sharing the ins and outs of Meta ads and emphasizing the importance of understanding costs, strategies and lead quality. They’re also talking about why you should consider hiring a professional for running your social media ads. Join Andrea and Taleesa in this episode to learn if running ads on Meta is right for your medspa and how you can make sure you set realistic expectations before starting. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| The Event Edge PART 2: Action Steps for an Unforgettable Medspa Event | 14 Nov 2024 | 00:40:27 | |
Have you ever wondered what the exact steps are you need to take to make sure your event is successful? Today, Andrea and Taleesa are diving into the 2nd portion of how you can host an event for your medspa and giving you the action steps you can take to have a memorable and profitable event. Listen to this episode to get the blueprint you need to make sure your event goes off without a hitch, brings in new clients and creates a memorable experience for everyone. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| The Event Edge PART 1: Why Hosting is the Heartbeat of Business Growth | 07 Nov 2024 | 00:31:09 | |
Today, Andrea and Taleesa discuss the importance of hosting quarterly events for esthetic practices, and how it can help businesses generate significant cash injections and build new client relationships. Join Andrea and Taleesa and they highlight the benefits of hosting events for your business and how it can help you bring in more revenue and also foster a sense of community. . If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| The Villains of Marketing: Tricks That Haunt Your Business | 31 Oct 2024 | 00:28:02 | |
In today’s Halloween themed episode, Andrea and Taleesa are talking about common marketing mistakes they see med spa's make and relating them to popular movie “villains.” They're also giving you some tips on how you can make sure you can avoid becoming these villains this Halloween! Listen to this fun episode to hear some mistakes you might be making and how you can avoid them. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| The Naughty and Nice List for Medspa Owners: How to Sleigh Q4 | 24 Oct 2024 | 00:32:25 | |
Are you wondering how you can end this year on a high note with the holiday season? Today, Andrea and Taleesa are diving into all of the do’s and don’ts for medspa owners during the holidays and giving you all of the strategies you need for a successful Q4. Join both Andrea and Taleesa for this episode as they give you a blueprint for holiday success. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| We've Been Courting for A While Now...Ready to Go Steady? | 17 Oct 2024 | 00:36:37 | |
On today’s episode, Andrea and Taleesa are giving you the inside scoop on how you can work with Smith and Crawford Company including the details of their three main offerings: branding, websites, and memberships. Join Andrea and Taleesa in this important episode to learn how you can work with them and how your business could benefit from Smith and Crawford Company. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Fixing the Flaws: 3 Mistakes Medspa Owners Must Avoid | 10 Oct 2024 | 00:40:05 | |
Are you wondering what pitfalls you should avoid when first opening your med spa? Today, Andrea and Taleesa are going over some of the most common mistakes they see new med spa owners make, why these mistakes can be detrimental and how you can avoid making them. Listen to this episode to learn how you can build a strong brand identity and grow your business the right way from the start. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Contact us: hello@smithandcrawford.com Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| No Face, No Problem: Illuminate Your Online Presence as an Introvert. | 03 Oct 2024 | 00:37:03 | |
Are you an introverted med spa owner and you’re not sure what content to post on your social media or if you need to be showing your face? Today, Andrea and Taleesa are discussing strategies for creating engaging social media content without showing your face and providing tips for how you can leverage engagement tools on Instagram while highlighting your products and services. Join both Taleesa and Andrea in this informative episode to learn how you can create fun, appealing content that still showcases your personality without showing your face. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: 125 Story Ideas: http://smithandcrawford.com/125-story-ideas Contact us: hello@smithandcrawford.com Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Is It Your Marketing… or Your Medspa? Fixing Hidden Barriers to Growth | 03 Apr 2025 | 00:36:07 | |
Do you want to create a memorable experience that keeps your clients coming back on repeat? In today’s episode, Andrea and Taleesa are giving you tips on growing your Medspa business beyond just marketing, and emphasizing why client retention is so important when it comes to growing your practice. Join both Andrea and Taleesa as they dive into the insights of growing your business beyond traditional marketing strategies and what you can do to make sure your clients keep coming back. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Polish Your Presence: The 10 Mistakes You Can’t Afford to Make on Your Website | 26 Sep 2024 | 00:40:44 | |
If you’ve been struggling with optimizing your website and bringing in sales, then this episode is for you! Today, Andrea and Taleesa are going over the top 10 mistakes that you could be making on your website, why you can’t afford to make them and how you can fix them to turn your website into a lead generator. Join Taleesa and Andrea in this informative episode to learn everything you need to get your website looking cohesive and bringing in return visits. . If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Website Guide: http://smithandcrawford.com/10-mistakes https://smithandcrawford.com/aesthetically-membership Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Branding Beyond the Logo: Why Its the Starter Pack For a Brand Identity | 19 Sep 2024 | 00:40:18 | |
Have you been struggling with building a brand identity for your med spa? Today, Andrea and Taleesa are diving into the importance of branding in the med spa industry, and emphasizing the need for cohesive branding across all of your social platforms as well as in your physical storefront. They’re chatting about why you need to have a custom logo and how having unique elements can help you stand out. Join Taleesa and Andrea in this episode to learn how you can build your brand identity and elevate your brand to create a high-end, luxury experience for your clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Slimming the Competition: How to Make Your Weight Loss & Wellness Membership Thrive | 12 Sep 2024 | 00:41:40 | |
Are you a med spa owner who’s been wondering how you can market your weight loss membership effectively? In today's episode, Taleesa and Andrea are talking about offering weight loss and wellness memberships in med spas, the importance of giving comprehensive support to your clients when they’re going through the program and how you can market your membership to new clients. Join Taleesa and Andrea to learn how to make a content marketing strategy for your weight loss membership and how you can showcase client transformations and provide nutritional guidance so your potential clients feel comfortable. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule https://aestheticallymarketing.circle.so/checkout/weight-loss-and-wellness | |||
| Stop the Scroll: Post with Purpose or Get Lost in the Feed | 05 Sep 2024 | 00:36:58 | |
Have you ever been stuck on what you should or shouldn't be posting on your social media accounts? In today's episode, Taleesa and Andrea are diving into the most effective and ineffective Instagram strategies for med spa accounts including what you need to be posting to gain connection with your followers and what you should avoid sharing. Join Taleesa and Andrea to get all of your questions about Instagram content answered. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: http://smithandcrawford.com/ig-profile-perfector https://smithandcrawford.com/aesthetically-membership Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| The Algorithm Isn't Your Friend: Build a Content Calendar That Forces Its Hand | 29 Aug 2024 | 00:41:15 | |
Building a content calendar is key for attracting a new client base. But how often do you post and on what social media platforms should you focus on? Today, Taleesa and Andrea are chatting about content strategy for esthetic practices, and emphasizing why it’s important to have a clear strategy and to diversify when marketing. Listen to this episode for the details about where and how often you should be posting and what tech you need to make your life easier and less overwhelming. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://smithandcrawford.com/content-calender https://smithandcrawford.com/aesthetically-membership Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Stop Discounting Your Worth: Build Promotional Packages That Get Results, Not Just Sales | 22 Aug 2024 | 00:40:05 | |
Do you want to create captivating promotional packages that help you stand out from your competition? Today, Taleesa and Andrea are discussing the importance of having promotional packages as a Med Spa, and emphasizing why you should be focused on results rather than just discounts so you can create a base of loyal clients. Join Taleesa and Andrea in this value-packed episode to learn how you can create effective custom packages that bring in long-lasting ideal clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://smithandcrawford.com/aesthetically-membership Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Boss-Level Blogs: How to Command ChatGPT for Top-Tier Content | 15 Aug 2024 | 00:24:39 | |
Have you been thinking about using ChatGPT for business content but you’re not sure how to use it? On today’s episode, Taleesa and Andrea are chatting about the significance of blogging for SEO and why it’s so important to create valuable content that addresses the needs of your target audience. They’re also chatting about how you can use Chat GPT for generating high-quality blog content. Join Taleesa and Andrea to learn more about how you can start utilizing this important feature to grow your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://smithandcrawford.com/killer-blog https://smithandcrawford.com/aesthetically-membership Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Your Face, Your Brand-Why Going Live is the Secret Sauce You're Missing | 08 Aug 2024 | 00:41:15 | |
Have you been holding back from showing up on your Instagram stories because you’re not sure what to post? Today, Taleesa and Andrea are talking about the importance of using Instagram stories and showing your face to build a connection and establish trust with your audience. In this episode, they’re providing tips on how you can fit stories into your busy schedule, overcome self-doubt and come up with engaging content. Join Taleesa and Andrea to learn more about how you can start utilizing this important feature to grow your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: http://smithandcrawford.com/125-story-ideas https://smithandcrawford.com/aesthetically-membership Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Optimizing your Instagram Account | 09 May 2024 | 00:49:45 | |
Have you been wondering how you can step up your Instagram account so it’s attracting your perfect clients? Today, Taleesa and Andrea are diving into the topic of optimizing your Instagram account from start to finish so you can use your profile to attract clients and showcase your services and expertise. They’re sharing all of the essential elements for a med spa’s social media profile. Join Andrea and Taleesa as they give you a step-by-step guide on making your Instagram profile clear and engaging and how you can make intentional content that will bring new clients easily. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Email us: hello@smithandcrawford.com https://smithandcrawford.com/ https://www.instagram.com/smithandcrawfordco Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Part 3 of SCC Method - Throne of Influence: Crown Yourself as the Ultimate Community Leader | 02 May 2024 | 00:38:41 | |
On today's episode, Taleesa and Andrea are sharing the third of their 3 part series- The Seekers, Clients and Community Method. In this episode, they’re sharing the details on why being an active part of your community and building community partnerships with other local businesses is so important to the success of your med spa. Taleesa and Andrea talk about finding the perfect local businesses to partner with and how you can build personal connections with them to benefit you both. Join Taleesa and Andrea in the final part of this series to learn how you can use local businesses as referral sources to get more clients while also establishing yourself as a pillar in your community. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://smithandcrawford.com/ https://www.instagram.com/smithandcrawfordco Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| From Prep to Post: The Secret to Flawless Medspa Photoshoots | 27 Mar 2025 | 00:46:22 | |
Is the thought of having a professional photoshoot giving you anxiety? Today, Andrea and Taleesa are talking about the importance of professional photo shoots, including why you should be prioritizing organic photos over stock images in your Medspa marketing. They’re also giving you their 10-step process for making sure you have a successful photo shoot, so you can get the most out of your time and money. Listen to this episode to get your step-by-step guide that will help take the mystery and anxiety out of professional photography. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Photography Guide: https://smithandcrawford.com/photography Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Part 2 of SCC Method - Client Conversion: Turning Casuals Into Clientele for Life | 25 Apr 2024 | 00:45:03 | |
Today, Taleesa and Andrea are sharing the second part of their 3 part series where they talk about their Seekers, Clients and Community Method. In this episode, they’re diving into how you can nurture your existing clients through email, social media marketing and SMS marketing. They also highlight the benefits of providing value and education to subscribers and how you can build trust through education. Join Andrea and Taleesa in this part of the series to learn about how you can market your business effectively and nurture your current clients, so they keep coming back. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://smithandcrawford.com/ https://www.instagram.com/smithandcrawfordco Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Part 1 of SCC Method: The Seeker's Seduction: Hooking Those Hunting for Your Services | 18 Apr 2024 | 00:45:44 | |
Today, Taleesa and Andrea are diving into the first part of a 3 part series where they’ll be teaching about their proprietary Seekers, Clients and Community method which they’ve used to successfully help med spa owners grow their online presence and business. They’re chatting about strategies you can use to enhance your online presence like SEO, Google ads, and website optimization so you can attract your seekers including what you should leave to the experts. Join Andrea and Taleesa in each part of this series to learn about how you can uplevel your presence, attract your ideal clients and make sure you’re making a lasting first impression on your seekers. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Grab our freebie: https://smithandcrawford.com/killer-blog https://smithandcrawford.com/ https://www.instagram.com/smithandcrawfordco Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Video Content Strategy: Mastering your Instagram Reels and Tiktok Videos | 11 Apr 2024 | 00:38:20 | |
Today, Andrea and Taleesa are joined by video content creator and strategist Meredith Krueger, who has been working with Smith and Crawford company since 2023. Meredith talks about her own experience growing her pet account to over 40,000 followers and shares her insights on creating engaging content for platforms like Instagram and TikTok. If you’ve been wondering how you can start implementing video strategy into your social media, listen to this episode and the tips Meredith has for growing your content with impactful videos. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Connect with Meredith and follow her pug page: https://www.instagram.com/thispugslife/ https://smithandcrawford.com/ https://www.instagram.com/smithandcrawfordco Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| From Dominated to Dominant: Strengthening Your Business through Local Partnerships. | 04 Apr 2024 | 00:32:26 | |
Are you stuck when it comes to growing your practice through local partnerships? On today's episode, Taleesa and Andrea are talking about how esthetics businesses can build strong, mutually beneficial relationships with other local businesses to drive growth. Andrea shares the details of where to look for partnerships, how to nurture those relationships and the importance of being involved in your community to make a lasting impact on your business. Join Andrea and Taleesa in this info-packed episode to learn how you can tap into your existing network and focus on organic relationship building to grow your practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://smithandcrawford.com/ https://www.instagram.com/smithandcrawfordco Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Tip and tricks for a Successful Branded Photography Session | 28 Mar 2024 | 00:28:00 | |
Hiring a professional photographer for branded photos can make a huge difference in your marketing and image. Today, Taleesa and Andrea are chatting about the importance of hiring a professional photographer to create branded photography for your aesthetics businesses. They’re providing tips on how you can find the perfect photographer and how you can make sure you get the exact photos you’ve envisioned. Join Andrea and Taleesa in this episode to learn how you can prepare for your branded photo shoot and how this investment can benefit your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://smithandcrawford.com/ https://www.instagram.com/smithandcrawfordco Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| TikTok Talk: Cutting through the Cringe to Cash In | 21 Mar 2024 | 00:50:04 | |
Have you been thinking about starting to share content on TikTok but you’re not sure what to post or how to start? Today, Taleesa is sharing her experience of gaining over 23,000 followers on TikTok in six months through consistent content creation and giving you some tips on how you can start growing your audience on TikTok too as a medspa or aesthetics practice owner. Join us in this info packed episode to learn actionable tips on how you can utilize TikTok as part of your marketing strategy. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://smithandcrawford.com/ https://www.instagram.com/smithandcrawfordco Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Agencies vs. Virtual Assistants: Who Serves and Who Slays? | 07 Mar 2024 | 00:46:38 | |
Are you stuck between hiring a virtual assistant or an agency? Maybe you need help figuring out the differences between the two. Then this episode is for you! Today, we’re talking about the key differences between hiring a virtual assistant versus an agency for social media management and business support when it comes to your aesthetics business. Join us in this episode as we draw on our own experience working as virtual assistants and now as agency owners to highlight the pros and cons of each option and how to evaluate the right fit based on your specific needs and preferences. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://www.instagram.com/smithandcrawfordco Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Basic Aims & Legal Claims Behind SMS Messaging | 07 Mar 2024 | 00:33:03 | |
Have you heard about SMS messaging and maybe you’re curious about using it for your business? Today, we’re going over everything SMS messaging and Andrea shares her expertise on the best practices of how aesthetic businesses can use it to nurture their clients and build trust. Join us in this episode as we share how you can set up SMS messaging, and what you need to include in your messages to make sure you’re leveraging it to grow your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://www.instagram.com/smithandcrawfordco Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Influencers Exposed: Separating the Chic from the Cheap | 07 Mar 2024 | 00:44:05 | |
Have you ever wondered if working with an influencer is right for your business? In today’s episode, we’re talking about effective influencer marketing for aesthetic businesses. Taleesa shares her expertise in influencing and gives us the inside scoop on building large social media followings and how partnering with local influencers can help your business. Join us today as we do a deep dive on everything influencer marketing and how it can help grow your business! If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: https://www.instagram.com/smithandcrawfordco Free Influencer Guide: https://smithandcrawford.com/influencer Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Pulse Check: Why Aesthetic Pulse is the Shock You Need | 06 Mar 2024 | 00:22:24 | |
Welcome to the first episode of Aesthetic Pulse! We’re your hosts, Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company. Each week we’ll be sharing our expertise from years of helping our clients in the aesthetics business achieve major successes, including what marketing tactics have and have not worked throughout the years. In this debut episode, we’re sharing some of the reasons why this might become your new favorite podcast and what we’ll be offering our listeners each week when they tune in to our show. Join us today and each week as we deep dive into marketing and growing your business! Links: https://www.instagram.com/smithandcrawfordco Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Don’t Ghost Google: SEO Basics Every Medspa Should Know | 20 Mar 2025 | 00:48:04 | |
Does the idea of using SEO for your business confuse you? In today’s episode, Andrea and Taleesa are talking about the importance of using Search Engine Optimization for your med spa, including how to use it correctly and practical tips on creating balance between SEO and user experience for your clients. Join both Andrea and Taleesa to learn how to start using SEO the right way and how you can avoid some of the common pitfalls of using SEO. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Stop and Smell the Conversions: Q2 Strategies You Need | 13 Mar 2025 | 00:49:16 | |
Are you wondering what you should be doing with your content as the new quarter starts? Today, Andrea and Taleesa are giving you some Q2 content ideas for your aesthetics practice, including fun themes you can use to get your audience engaged. They’re also giving you some practical tips for making content easy. Join both Andrea and Taleesa in this fun episode to learn how you can take your content to the next level without stress. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| More Glow, More Dough: The Secret to Smart Add-On Services | 06 Mar 2025 | 00:34:21 | |
Have you been wondering how you can increase your sales without sounding like you’re constantly trying to upsell? Today, Andrea and Taleesa are giving you smart strategies for increasing your sales by bundling services for clients and how you can use your marketing to highlight client outcomes. Join both Andrea and Taleesa in this episode to learn how you can add value without compromising profitability and bundle services. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| That Time We Almost Had to Touch Grass: 4 Lessons we Learned from the Almost TikTokpocalypse | 27 Feb 2025 | 00:41:21 | |
Were you freaking out when TikTok shut down? In today’s episode, Andrea and Taleesa are chatting about the impact of the temporary TikTok ban and sharing the lessons they learned from it, including what you can do to make sure you’re building connections and community offline. Join both Andrea and Taleesa to learn how you can diversify your marketing approach so you’re not dependent on social media or any one platform. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||
| Marketing Math: Why You Can’t Have It All (But You Can Get Close) | 20 Feb 2025 | 00:35:20 | |
Are you wondering what you should prioritize when it comes to your marketing? Today, Andrea and Taleesa are talking about balancing time, quality, and cost when it comes to marketing your aesthetic practice and how to make sure you're prioritizing what matters in your marketing.
Join both Andrea and Taleesa in this episode to learn how to develop an effective marketing strategy that aligns with your practice's needs and resources. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode:
Links: Join the challenge: https://smithandcrawford.com/byoc Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule | |||