Aesthetic AF - MedSpa Marketing & Sales Podcast ā Details, episodes & analysis
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Aesthetic AF - MedSpa Marketing & Sales Podcast
Tara Dotson Riley & Sam Varner
Frequency: 1 episode/16d. Total Eps: 19

The Aesthetic AF Podcast is for med spa owners and industry experts looking to scale, gain visibility, and refine their sales and marketing strategies.
Hosted By:
Sam Varner: Business Strategist, āThe Profit CoachāĀ
Tara Dotson Riley: Digital Marketing Expert, Owner of Tara Lynn MediaĀ
What Youāll Learn:
- Proven medspa marketing strategies to attract and retain clients
- Effective sales techniques to convert consultations into paying customers
- Social media growth tactics to increase visibility and engagement
- SEO strategies to rank higher in search results and drive more leads
- Brand positioning techniques to stand out in a competitive market
- Real-world business growth insights from successful medspa owners and industry leaders
Why Listen?
- Stay ahead of the curve with the latest aesthetic industry marketing trends
- Learn how to optimize social media, SEO, and paid ads for your medspa
- Gain insights from top-performing medspa owners and business strategists
- Get actionable strategies to increase profitability and scale sustainably
If youāre a medspa owner, aesthetic injector, or beauty entrepreneur looking to grow your business, build brand authority, and boost revenue, subscribe to the Aesthetic AF Podcast today.
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See all- https://aestheticafpodcast.com/
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- https://dklawg.com/
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The Truth About Starting Your Own Aesthetic Practice with Holly Seals
Episode 18
mardi 9 décembre 2025 ⢠Duration 15:09
In this episode of Aesthetic AF we sit down with nurse practitioner and aesthetic practice owner Holly Seals to explore her journey from nursing burnout to building her own thriving medspa. Holly shares the bold decisions that shaped her career, the mindset shifts new injectors need, the systems that genuinely grow a practice, and why honest patient education is the key to long term success. This conversation is packed with strategy and inspiration for anyone in the aesthetics world.
__________________________________
Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast: https://aestheticafpodcast.com/
__________________________________
About The Hosts š
Sam Varner āĀ
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Ā Tara Dotson Riley āĀ
CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
š Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
āļø Stay ahead with the latest medspa marketing trends
āļø Learn how to leverage social media, SEO, and paid ads for growth
āļø Hear from successful medspa owners and industry experts
āļø Get proven strategies to boost revenue and scale sustainably
If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthetic AF Podcast today!
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
__________________________________
About The Hosts š
Sam Varner ā
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley ā
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
š Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
āļø Stay ahead with the latest medspa...
From ER Nurse to Aesthetic Injector: Braidee Ireland's Leap Into Aesthetics
Episode 17
mardi 2 décembre 2025 ⢠Duration 29:27
If youāre growing your medspa and want marketing that actually works instead of draining your energy and budget, this episode is for you. We sit down with Braidee Ireland, an aesthetic injector at Injections by Braidee, for a real conversation about what it takes to build a business that is profitable, sustainable, and built on strategy rather than hustle.
00:00 ā Intro + Meet Braidee Ireland
01:00 ā How Braidee Started in Aesthetics
03:20 ā Balancing ER Nursing and Injecting
06:00 ā What New Injectors Should Know
09:15 ā Choosing the Right Practice
12:00 ā Training, Safety, and Standards
15:10 ā Braideeās Advice for New Injectors
__________________________________
Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast: https://aestheticafpodcast.com/
__________________________________
About The Hosts š
Sam Varner āĀ
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Ā Tara Dotson Riley āĀ
CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
š Hosted by Sam Varner and Tara Dotson Riley, each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
āļø Stay ahead with the latest medspa marketing trends
āļø Learn how to leverage social media, SEO, and paid ads for growth
āļø Hear from successful medspa owners and industry experts
āļø Get proven strategies to boost revenue and scale sustainably
If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthe
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
__________________________________
About The Hosts š
Sam Varner ā
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley ā
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
š Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
āļø Stay ahead with the latest medspa...
Medspa Compliance & Costly Mistakes with Texas Healthcare Attorney Doris Dike - Ep 8
Season 1 Ā· Episode 8
mercredi 4 juin 2025 ⢠Duration 28:28
Medspa Compliance & Costly Mistakes with Healthcare Attorney Doris Dike
The Aesthetic AF Podcast | Hosted by Tara Dotson Riley & Sam VarnerĀ
This episode is a must-listen for any medspa owner, nurse, or aesthetic business leader looking to protect their business, reputation, and license. Tara and Sam sit down with Doris Dike, founder of Dike Law Group, PLLC, a healthcare attorney who works with providers and medspa owners across Texas.
We dive deep into:
- Why copying what your friendās medspa is doing could land you in serious legal trouble
- What documents are non-negotiable if you're running a medspa
- How delegation agreements and MSOs (Management Service Organizations) work
- The right (and wrong) way to use client photos in marketing
- What to know before opening a second location
- What happens when you actually get audited by the TMB or other boards
- How to handle client complaints before they turn into board complaints or lawsuits
This isnāt just legal theory ā Doris has seen it all, and sheās sharing the hard truths medspa owners need to hear. If you're in aesthetics, this is your reminder to stop winging it and get your legal foundation solid.
- 00:24 Common Legal Mistakes in Med Spas
- 02:17 Essential Documents for Med Spas
- 03:17 Understanding MSOs and Delegation Agreements
- 08:25 Importance of Patient Consents and Liability Waivers
- 10:56 Using Client Photos & Marketing Waivers Legally
- 13:29 What to Know When Scaling Your Med Spa
- 15:49 Audits, Compliance, and Real-Life Legal Battles
- 19:12 Handling Negative Reviews & Client Complaints the Right Way
- 23:06 Dorisā Final Thoughts + How to Work With Her
Connect with Doris šĀ
- Website: https://dklawg.com/
- Linkedin: https://www.linkedin.com/in/dorisokafor/
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
__________________________________
About The Hosts š
Sam Varner ā
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley ā
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
š Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
āļø Stay ahead with the latest medspa...
The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku - Ep 7
Season 1 Ā· Episode 7
jeudi 22 mai 2025 ⢠Duration 33:39
The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku | Aesthetic AF Podcast [Ep 7]
In this episode of the Aesthetic AF Podcast, we sit down with Dr. Jacinta Anyaoku, board-certified family medicine and obesity medicine physician, and the founder of Hibiscus Aesthetics & Wellness in Katy, Texas.
Dr. Jacinta opens up about her transition from traditional primary care to building a thriving direct primary care practice and medspaāwhile raising two toddlers and navigating the chaos of motherhood.
She shares what led her to step away from the hospital system, how she trained herself in aesthetics, and the reality of building a dual-focused practice offering both direct primary care and aesthetic services.
We talk about:
š Her step-by-step journey into the aesthetic space
š Whatās worked (and what hasnāt) in growing her medspa
š¤ The power of in-person networking and social media
āļø How she balances wellness, aesthetics, and business ownership
š¬ Plus: navigating price-shoppers, sales discomfort, and staying patient-focused
If you're a provider considering the leap into aesthetics or a medspa owner balancing multiple specialties, this episode is for you!
__________________________________
Connect with Dr. Jacinta:
š Website: https://www.hibiscus.health
š Instagram: https://www.instagram.com/hibiscusaestheticsandwellness
š Hibiscus Aesthetics & Wellness | Katy, TX
__________________________________
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
__________________________________
About The Hosts š
Sam Varner ā
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley ā
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
š Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
āļø Stay ahead with the latest medspa...
Essential Legal Strategies for Med Spa Owners with Expert Attorney, Danielle Stead Blanton - Ep 6
Season 1 Ā· Episode 6
jeudi 17 avril 2025 ⢠Duration 35:02
Episode 6: Legal Must-Knows for MedSpas with Expert Attorney Danielle Stead Blanton | The Aesthetic AF Podcast
In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Danielle Stead Blanton, founder and owner of DSB Legal and Strategic Advisors, to discuss the crucial legal and strategic elements of running a successful med spa. Danielle shares her expertise on various touch points, including the formation, operation, and scaling of med spas, and highlights the importance of legal protection and strategic planning. The conversation covers critical topics such as forming business entities, creating custom consent forms, compliance with employment laws, and the pitfalls of personal financing and trademarking. Danielle emphasizes the need for med spa owners to seek expert advice and ensure their business practices are legally sound to avoid costly mistakes and ensure sustainable growth.
00:00 Welcome and Guest Introduction
01:07 The Importance of Legal Protection for Businesses
02:00 Working with Med Spa Business Owners
03:07 Key Legal Touchpoints for Med Spas
05:11 The Critical Role of Industry-Specific Knowledge
05:53 The Cost of Ignoring Legal Advice
07:09 Starting a Med Spa: Essential Considerations
10:42 The Pitfalls of DIY Legal Work
16:32 Manufacturer Waivers and Legal Liability
18:15 Understanding Liability in Med Spas
19:31 Financing and Legal Repercussions
23:53 Scaling Your Med Spa Business
25:02 Legal Considerations for Hiring and Employment
31:22 Trademarking and Branding in the Med Spa Industry
33:28 Final Thoughts and Encouragement
š Connect with Danielle Stead Blanton
Website: https://daniellesteadblanton.com
Instagram: https://www.instagram.com/danielle.stead
LinkedIn: https://www.linkedin.com/in/danielle-blanton-79109a47
Podcast: https://open.spotify.com/show/1IvcNlAEVZfprY7PhdHrIM
Blog: https://daniellesteadblanton.com/blog
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
__________________________________
About The Hosts š
Sam Varner ā
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley ā
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
š Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
āļø Stay ahead with the latest medspa...
Mindi's Journey Into Aesthetics: The Path from Nursing to Entrepreneurship - Ep 5
Season 1 Ā· Episode 5
jeudi 10 avril 2025 ⢠Duration 40:01
From Nursing to Aesthetics: Mindi Mattheus on the Journey to Becoming an Injector
In this episode of the Aesthetic AF Podcast, we visit Clean Skin Aesthetics with expert injector Mindi Mattheus. Mindi dives into her unconventional path from nursing to aesthetics, detailing how she navigated through various roles, from dermatology to plastic surgery, eventually mastering injectable treatments. She discusses the industry nuances, the importance of continual learning, and the challenges faced by aesthetic professionals. Mindi also shares insights on growing her business, marketing strategies, and balancing her role as a business owner and a mother. This episode is packed with actionable advice for those in the aesthetics industry or anyone considering a similar career path.
00:00 Introduction to the Aesthetic AF Podcast
00:16 Mindi's Journey into Aesthetics
01:04 Early Career and Learning Opportunities
04:40 Transition to Texas and New Beginnings
06:20 Building a Business from Scratch
11:37 Marketing and Client Acquisition
15:09 Balancing Motherhood and Business
19:09 Current Challenges and Future Plans
20:16 Assessing Capacity and Administrative Load
21:59 Outsourcing and Hiring Strategies
23:40 Monetary Value of Time and Profitability
27:03 Overcoming Fear and Embracing Growth
30:18 Social Media and Digital Presence
36:50 SEO and Marketing Optimization
39:24 Conclusion and Final Thought
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
__________________________________
About The Hosts š
Sam Varner ā
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley ā
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
š Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
āļø Stay ahead with the latest medspa...
5 Tips For Elevating Your Medspa's Social Media Presence
Season 1 Ā· Episode 4
mercredi 26 mars 2025 ⢠Duration 18:43
5 Social Media Strategies for Medspa Success
Your social media might be sending the wrong message about your medspaāand it could be costing you clients. In this episode of The Aesthetic AF Podcast, Tara and Sam break down the five biggest social media mistakes they see medspa owners making and how to fix them.
From inconsistent posting to unprofessional before-and-afters, we cover how to align your online presence with the high-end experience you're delivering in person. Whether you're DIY-ing your content or considering outsourcing, this episode will give you the clarity (and strategy) to level up your visibility, engagement, and conversions.
In This Episode, We Cover:
- Why inconsistent posting is hurting your credibility (and reach)
- How constant promotions can cheapen your brand
- The doās and donāts of before-and-after photos
- Why ignoring your DMs and comments = missed revenue
- The power of video content and how to start using it (even if you hate being on camera)
ā Want to hand off your medspaās marketing to the pros? Connect with us: https://taralynnmedia.com/appointment/Ā
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
__________________________________
About The Hosts š
Sam Varner ā
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley ā
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
š Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
āļø Stay ahead with the latest medspa...
The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee Black
Season 1 Ā· Episode 3
jeudi 20 mars 2025 ⢠Duration 45:25
The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee Black
Episode Summary:
In this episode of the Aesthetic AF Podcast, weāre joined by Ashlee Black, an experienced aesthetician who made the shift from medical aesthetics to holistic skincare. Ashlee shares her journey of discovering her niche, navigating imposter syndrome, and learning to market her business in a way that aligns with her values.
We dive deep into what it really takes to build a sustainable esthetics business, the differences between medical and holistic skincare, and how to attract the right clients without feeling salesy. Whether you're a seasoned esthetician or just starting out, this conversation is packed with insights on business growth, marketing, and finding confidence in your expertise.
In This Episode, We Cover:
- Ashleeās journey from medical aesthetics to holistic skincare
- How niching down can help grow your business faster
- Overcoming imposter syndromeĀ
- The role of social media, email marketing, and client referrals
- How to attract the right clients without using sales tactics that give "the ick"
- The importance of choosing skincare brands that align with your values
- Building a marketing strategy that feels authenticĀ
š Learn More About Ashlee Black:
- https://www.ashleeblackesthetics.com/
- https://www.instagram.com/ashleeblackesthetics
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
__________________________________
About The Hosts š
Sam Varner ā
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley ā
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
š Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
āļø Stay ahead with the latest medspa...
How DIYing Your Medspa Could Be Costing You More Than You Think
Season 1 Ā· Episode 2
jeudi 13 mars 2025 ⢠Duration 10:26
In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley discuss the hidden costs of DIY in your MedSpa business. The conversation explores why new business owners often fall into the DIY trap, the importance of professional marketing, and essential strategies for quicker, more efficient success. Learn why investing in experts, from marketing to legal, can save you time, money, and stress. The episode also emphasizes thinking like a CEO from the start, building a strong team, and prioritizing vital business components for optimal success.
What you'll learn:
āļø Why new MedSpa owners fall into the DIY trap
āļø The real ROI of investing in experts
āļø How to build a strong, high-performing team
āļø Why thinking like a CEO from day one is crucial
Don't let DIY derail your successātune in now! šļøš
Episode Breakdown:
00:00 Welcome to Aesthetic AF
00:09 The Hidden Costs of DIY in Your Business
00:56 The Importance of Professional Marketing
03:00 Outsourcing for Efficiency and Growth
05:55 Building a Powerhouse Team
09:58 Final Thoughts + How to Connect with Us
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
__________________________________
About The Hosts š
Sam Varner ā
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley ā
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
š Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
āļø Stay ahead with the latest medspa...
Building a Medspa: Brittany Bowles on Growth, Marketing, & Client Connection
Season 1 Ā· Episode 1
mercredi 5 mars 2025 ⢠Duration 37:07
Finding Success in the MedSpa Industry with Brittany from Mind & Body Med Spa
In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Brittany, the co-owner of Mind and Body Med Spa in Versailles, Kentucky. Brittany shares her journey into the aesthetic industry, how she and her business partner started their successful MedSpa, and the challenges they faced and overcame, including finding the right location and expanding their space. The conversation also delves into crucial aspects of marketing, hiring, and maintaining a profitable and client-focused business in the competitive MedSpa market.
00:00 Welcome to Aesthetic AF Podcast
00:25 Meet Brittany: Co-Owner of Mind and Body Med Spa
01:44 Starting the Business: From Initial Setup to Expansion
02:23 The Move to Downtown: Challenges and Opportunities
04:06 Building a Strong Team and Client Base
06:21 Focusing on Client Experience and Referrals
11:40 Overcoming Business Challenges
18:37 Marketing Strategies and Finding the Right Fit
27:04 Balancing Business and Personal Life
29:41 Financial Management and Profitability
35:49 Final Thoughts and Takeaways
Learn More About Brittany Bowles of Mind & Body Medspa: https://mindbodywellnessmedspa.com/
__________________________________
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast: https://aestheticafpodcast.com/
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
__________________________________
About The Hosts š
Sam Varner ā
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley ā
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
š Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
āļø Stay ahead with the latest medspa...









