AEO Decoded – Details, episodes & analysis

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AEO Decoded

Gary Crossey

Education

Business

Frequency: 1 episode/10d. Total Eps: 24

A bite-sized, charm-filled podcast that demystifies Answer Engine Optimization (AEO) for everyday content creators. Each 5-10 minute episode breaks down one key AEO concept in an accessible, entertaining way. Listeners will learn how to optimize their content for AI-powered search tools like ChatGPT, Siri, and Google Assistant - without the technical jargon that makes their eyes glaze over.

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Data updated on 14/07/2026

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Score global : 69%

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3.2 AEO Content Auditing: Finding Quick Wins

Season 3 · Episode 2

Thursday, March 26, 2026 • Duration 32:10

In this episode, we're diving into AEO content auditing—finding the quick wins hiding in your existing pages. You don't need to start from scratch. Most sites are sitting on content that's already close to working in AI systems; it just needs tightening and smarter structure.

We walk through a practical, six-step audit framework you can run in a spreadsheet:

Step 1: Build your audit tracker with columns for URL, Page Title, Primary Topic, Word Count, and Last Updated
Step 2: Add structural health checks—Schema Status, H1 Present, H2/H3 Structure, and Internal Links
Step 3: Run the "answer location test" to see if your best answer sits above or below the fold
Step 4: Test AI citation behavior with columns for AI Citation Status, Summary Accuracy, Fact Extraction Quality, and What Broke
Step 5: Check RAG optimization—Will lifting your content in chunks preserve its meaning? Add columns for chunking status and reason.
Step 6: Audit evidence and attribution—does your page give AI systems a reason to trust and cite you?

This isn't glamorous work, but it's where the easiest wins are hiding. Fix the pages that are close but failing, and you'll start seeing citations, quotes, and visibility—without rewriting your entire site.

Spreadsheet Labels Mentioned:

URL
Page Title
Primary Topic
Word Count
Last Updated
Schema Status
H1 Present
H2/H3 Structure
Internal Links
Answer Location
AI Citation Status
Summary Accuracy
Fact Extraction Quality
What Broke?
Chunking (Step 5 Result)
Chunking Reason (Step 5 Reason)

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3.1 Building Your AEO Tech Apps

Season 3 · Episode 1

Thursday, March 19, 2026 • Duration 18:32

Welcome back to AEO Decoded with Gary Crossey. In this episode, we're diving into the essential tech stack you need to execute an effective Answer Engine Optimization strategy.

Key Topics Covered:

Schema markup tools and validation
AI visibility monitoring platforms
Content management systems optimized for AEO
AI testing playgrounds and prompt libraries
Analytics beyond click-through rates
Documentation and knowledge management
The minimum viable AEO tech stack for beginners

No fluff, no sponsorships—just the practical toolkit you need to implement AEO effectively. Whether you're starting from scratch or scaling up your existing strategy, this episode gives you the technological foundation to make AEO work in practice.

Related Episodes:

Episode 2.1: Entity-First Optimization
Episode 2.3: Conversation Design Principles
Episode 2.10: Operating Cadence and Organizational Implementation

Next Episode: Episode 3.2 - Content Auditing for Quick AEO Wins

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2.11 Twenty Principles for AEO (Answer Engine Optimization)

Season 2 · Episode 11

Thursday, March 12, 2026 • Duration 38:27

Season 2 Bonus Recap: Advanced AEO Strategies

Welcome to a special bonus recap of AEO Decoded Season 2. This episode pulls together all 10 advanced episodes into one actionable system you can start using today.

What You'll Learn:

The 20 core AEO principles from Season 2, distilled into three layers: foundational and maintenance
How entity graphs, schema harmonization, and RAG patterns work together
Multimodal evidence strategies and E-E-A-T signals tuned for AI
Operating cadences and resilience engineering to keep your AEO system running
One action you can complete this week to build your AEO foundation

Key Topics Covered:

Entity graphs in practice
Schema harmonization and vocabulary stacking
RAG-aware content design
Passage-level optimization and chunking strategies
Multimodal evidence and captions as claims
E-E-A-T for LLMs
Freshness, versioning, and change logs
Redirect hygiene and resilience engineering
Industry adapters for compliance-sensitive fields
Share of answers, accuracy QA, and AEO scorecards
Operating cadence and runbook creation

This episode is for you if:

You listened to Season 2 and want a merged reference guide
You're new to AEO and want the advanced playbook in one place
You're ready to move from theory to implementation

What's Next:

Season 3 launches next week! I'll be taking a new site and applying these 20 AEO principles in real time, reporting back on what works, what doesn't, and what changes we see.

2.10 Putting it together: Your AEO operating cadence

Season 2 · Episode 10

Thursday, March 5, 2026 • Duration 16:27

In this Season 2 finale of AEO Decoded, Gary Crossey reveals the operating cadence that turns AEO from a one-time project into a sustainable competitive advantage.

This episode covers:

The quarterly audit framework: entity graph maintenance, schema harmonisation, multimodal evidence reviews, and conversation tree expansion
Monthly analytics rhythms: What to track, how often, and what to do when the numbers shift
Owner roles and runbooks: Who does what, and how to make it repeatable without burning out your team
Real-world implementation: How to start small, build momentum, and scale your AEO operations sustainably

Gary answers listener questions about convincing stakeholders, running AEO with lean teams, tracking the right metrics, and avoiding the biggest mistakes teams make when building their cadence.

Your one action this week: Schedule your first quarterly AEO audit. Pick one audit type, block off two hours, create a simple runbook, and document what you find.

Plus: A preview of next week's Season 2 recap and what's coming in Season 3.

Related Episodes:

Episode 8: AEO Analytics: Measuring Success in the Age of AI Search
Episode 10: Measuring AEO Success: Beyond Traditional Metrics

Got questions? Email admin@irishguy.us — Gary reads every message and features the best ones on the show.

Subscribe now on Spotify, Apple Podcasts, or your favorite podcast platform to catch the Season 2 recap and be first to hear Season 3.

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2.9 Measurement beyond clicks: AI presence, passage‑level lift, and accuracy QA

Season 2 · Episode 9

Thursday, February 26, 2026 • Duration 14:09

In this episode of AEO Decoded, Gary Crossey explores how to measure AEO success beyond traditional clicks and traffic metrics. Learn the three core components of effective measurement: AI presence (are you showing up in answers?), quality (are you being represented correctly?), and business impact (is it changing outcomes?).

Gary breaks down practical approaches to tracking your share of answers, scoring quality with a simple three-point scale, and identifying downstream business signals like branded search growth, better leads, and shorter sales cycles.

In the Q&A Lightning Round, Gary answers listener questions about proving ROI when traffic is flat, tracking AI presence without expensive tools, preventing brand misrepresentation, and reporting to leadership when attribution is messy.

Your actionable item this week: Build a 10-question "Share of Answer" baseline and score each answer for presence, quality, and business impact. Then pick one "Okay" or "Bad" result and fix the passage on your site that should get quoted.

This is the penultimate episode of Season 2 — tune in next week for the Season 3 announcement!

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2.8 Industry Adapters: Regulated, Local, Marketplace, and UGC Patterns

Season 1 · Episode 19

Thursday, February 19, 2026 • Duration 26:41

Not all content is created equal in the eyes of answer engines. Healthcare claims need medical credentials. Local services need geographic precision. Marketplace listings need comparison-ready data. Community forums need quality signals.In this episode, we break down advanced

AEO blueprints for five critical industry verticals:

Regulated industries (healthcare, finance)
Local service businesses • Marketplace catalogs
User-generated content platformsYou'll learn:
How to add verification markers for regulated content
Geographic specificity patterns for local services
Product attribute structuring for marketplaces
Reputation signals for UGC platforms
Industry-specific schema markup patternsMentioned in this episode:
Episode 2.6 on E-E-A-T signals
Season 1 Episode 3 on Structured Data
Season 1 Episode 9 on FAQ structuring
Episode 2.1 on Entity Graphs

Visit AEODecoded.ai for show notes, transcripts, and bonus resources.
Questions? Email garycrossey@irishguy.us

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2.7 Resilience Engineering for AEO

Season 1 · Episode 18

Thursday, February 12, 2026 • Duration 26:16

In Episode 2.7 of AEO Decoded, we tackle Resilience Engineering for Answer Engine Optimization. This is where we move beyond tactics and build content systems designed to withstand AI model updates, platform changes, and algorithmic shifts.What You'll Learn:

Why principle-based optimization outlasts tactical tricks How to build redundancy into your content strategy Format-agnostic content structures that work across all AI platforms Monitoring and detection systems to catch problems early Graceful degradation design principles

Key Takeaways:
The 80/20 rule: 80% principle-based optimization, 20% tactical How to create a "resilience map" for your cornerstone content Why accessibility thinking makes content AI-ready The suspension bridge analogy for content redundancy How to monitor AI citations without panicking at every fluctuation

Actionable Homework: Create a resilience map for your most important content asset. Identify your five most critical claims and ensure each has at least three redundant pathways.

Mentioned in This Episode:
Revisit Season 1, Episode 10: Measuring AEO Success Next Episode: 2.8 — Citation Optimization Strategies

Resources: Visit

AEODecoded.ai/ for show notes and bonus content • Subscribe for weekly episodes • Send questions to admin@irishguy.us Hosted by Gary Crossey | Making AI search optimization simple and actionable.

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2.6 E-E-A-T for Answer Engines: Building Trust Signals That AI Systems Recognize

Season 1 · Episode 17

Thursday, February 5, 2026 • Duration 30:35

🎙️ Welcome to Episode 2.6 of AEO Decoded!

In this episode, we dive deep into one of the most critical factors for answer engine optimization: E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). While Google made E-E-A-T famous, answer engines like ChatGPT, Perplexity, and others are taking these trust signals to a whole new level.

What You'll Learn:

Why source reputation matters more than ever in the age of AI
How answer engines evaluate E-E-A-T signals differently than traditional search
Practical strategies to build trust signals that AI systems recognize
The role of citations, credentials, and external validation in AEO
How to structure author bios and content to maximize credibility

Special Feature: This episode includes our brand new original song "The Trust Signal" - an electronic pop anthem about building digital credibility in the age of answer engines!

Important points:

E-E-A-T isn't just for Google anymore - answer engines are trained on quality signals
Your digital footprint across the web matters for AI citation decisions
Consistency in expertise demonstration builds long-term authority
Trust signals must be machine readable and contextually clear

Milestone Celebration: We've hit 1,000 downloads! Thank you to our amazing community for making AEO Decoded a success.

Resources Mentioned:

Google's E-E-A-T guidelines
Reference to Episode 5 on foundational AEO concepts

Subscribe to AEO Decoded for weekly insights into optimizing for the future of search and discovery through answer engines.

Host: Gary Crossey | Podcast: AEO Decoded | Technology, Marketing, SEO

2.5 Multimodal Evidence Design for LLMs

Season 1 · Episode 16

Thursday, January 29, 2026 • Duration 25:22

In this episode of AEO Decoded, we explore how to design images, charts, audio, and video so LLMs can extract claims and context effectively. Learn practical techniques for creating descriptive alt text, figure captions with embedded claims, transcript timestamps, and implementing VideoObject/AudioObject schema markup. You'll discover how to transform your multimedia content into citation-worthy evidence packages that AI systems can understand, attribute, and reference. This episode covers the Evidence Package structure, schema implementation for visual and audio content, and a step-by-step action plan you can implement immediately.

Key Topics: The Evidence Package structure for multimodal content; writing claim-rich alt text and captions; transcript segmentation with timestamps; VideoObject and AudioObject schema implementation; practical homework: optimizing your flagship content

Related Episode: For foundations on this topic, revisit Season 1: Episode 7 on Multimodal Optimization.

Visit AEODecoded.ai to sign up for our newsletter and submit your questions for the Q&A Lightning Round.

Hosted by Gary Crossey | AEO Decoded — Making AI Search Clear

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2.4 RAG-aware content patterns

Season 1 · Episode 15

Thursday, January 22, 2026 • Duration 26:34

AEO Decoded Season 2 dives into advanced Answer Engine Optimization strategies. Learn how to optimize content for ChatGPT, Perplexity, Google AI Overviews, and AI search engines through practical, actionable techniques.

How LLMs ingest, chunk, embed, and cite passages, and how to structure pages, passages, and anchors so your answers survive chunking and win retrieval. Learn the five RAG rules: keep sections 500-700 words, front-load key information, use clear H3 headings, make each chunk stand alone, and add citation-worthy sources.

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AEO Decoded – Details, episodes & analysis

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AEO Decoded – Details, episodes & analysis

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