Explore every episode of the podcast Advertising in America
| Title | Pub. Date | Duration | |
|---|---|---|---|
| What’s in a Name—The Power Behind Brand Identity | 05 juin 2025 | 00:36:48 | |
What's in a Name? More Than You Think, Kid. Sure, you can succeed with a mediocre name. Orville Redenbacher did. But why fight uphill when a great name can grease the tracks? In this episode of Advertising in America, your favourite trio of sharp-tongued strategists—Ryan, Mick, and Chris—take a no-holds-barred stroll through the world of business naming. We’re talking real names, fake names, dumb names, genius names—and the difference between a brand that sings and one that stinks. Key Highlights: From Piggly Wiggly to Amazon, Goettl to Google, we unpack:
Want your business name to stick in people’s heads and open their wallets? This episode’s for you. Pull up a chair. And remember: if your name doesn’t add to your story, it’s probably dragging it down. 🎧 Hit play. Then toss that focus group suggestion list in the trash where it belongs. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||
| You’re Not a Professor—So Why Do Your Ads Sound Like a Lecture? | 22 mai 2025 | 00:28:26 | |
Step aside, Professor— your marketing plan isn’t a TED Talk. In this episode of Advertising in America, we put the kibosh on one of the most persistent myths in business: that your ad should "educate the consumer." Spoiler alert: If your audience walks away from your ad knowing more about your product but still doesn’t want it, you’ve failed, sweetheart. Ryan, Mick, and Chris roll up their sleeves and take the scalpel to feature-heavy, fact-laden ads that bore instead of sell. You’ll hear stories from Porsche to pork chops, gemology to body spray—and why the only education your ad should deliver is why the customer should give a damn. Episode Highlights:
If your ads sound like Charlie Brown’s teacher, it’s time to grab a seat, take some notes, and learn how to say something that sticks. 🎧 Hit play. Then stop teaching, start enticing, and for the love of Madison Avenue—talk to the heart, not the hard drive. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||
| Brand Ads: Brilliant Long Game or Bottom-Line Killer? | 08 mai 2025 | 00:42:46 | |
Let’s cut the malarkey—everyone says they want to build a brand, but the minute someone asks, “Can we measure that?” they reach for the nearest spreadsheet like it’s a life preserver. In this episode of Advertising in America, the fellas crack open the great marketing mystery: Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm? Ryan, Mick, and Chris wade chin-deep into the murky waters of measurement, myth, and marketing madness. They expose why most data is as crooked as a two-dollar watch, why digital’s obsession with clicks has made us all a little dumber, and what actually matters when it comes to results. Episode Highlights:
This episode’s for the marketers stuck in a metrics maze and the founders brave enough to bet on branding. Because in the real world, you don’t build a brand with one great ad—you build it with a thousand consistent ones. 🎧 Hit play. Then stop measuring the wrong things and start saying something worth remembering. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||
| Radio Ads Cost How Much?! The Shocking Truth About Advertising On Air | 24 avr. 2025 | 00:29:32 | |
Let’s be honest—everybody loves to gripe about how expensive radio is… until they see what not advertising costs them. In this episode of Advertising in America, we’re throwing shade at sticker shock and calling out the tired trope that “radio is too expensive.” We break down the real question: expensive compared to what? Compared to TV? Radio’s a steal. Compared to billboards? Maybe. Compared to doing nothing and watching your competitors eat your lunch? Radio’s a downright bargain. Here’s the kicker: if you want the kind of results our clients see, you need to reach at least 12% of the market, two to three times a week. That kind of frequency does cost money. But you know what costs more? Irrelevance. Oh, and one more thing—before you assume this is a pitch, remember this: we don’t get paid to spend your money. We get paid when you make more of it. That’s how the Wizard of Ads rolls. Episode Highlights:
This episode’s for the business owners tired of playing budget bingo and the marketers brave enough to invest in real results—not just line items. Tune in to hear why radio still works, what it really costs, and how to tell the difference between expensive and valuable. 🎧 Hit play. Then go make some noise. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||
| The Focus Group Trap: Why the "Smartest" Person in the Room is Ruining Your Marketing | 10 avr. 2025 | 00:27:40 | |
Let’s be honest—if bold ideas were born in boardrooms, every brand would be unforgettable. But they’re not. Because most great ideas get murdered by a well-meaning committee before they ever see daylight. We’re throwing elbows at the myth that focus groups, panels, and office Keurig clubs make marketing better. Mick, Chris, and Ryan rip into the comfort-zone thinking that turns sharp ideas into soft garbage—and they explain why the brands that win don’t ask for permission. They make the decision. Then they own it. Forget safe. Forget consensus. If you’re still trying to create marketing that “won’t get you fired,” you’ve already lost. Episode Highlights:
Skip the committee. Make the decision. Own it. This episode’s for the marketers who are tired of playing it safe, and the business owners brave enough to color outside the lines. Tune in to hear how to skip the committee, make the call, and start building the kind of brand people remember. 🎧 Hit play. Then go create something worth fighting for. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||
| The Question That’s Sabotaging Your Sales Calls (And What to Ask Instead) | 06 févr. 2025 | 00:24:31 | |
Let me tell you what really grinds my gears: businesses still asking, “How did you hear about us?” At first, it seems smart—track the ROI, and see what’s working. But let us be crystal clear: it’s not smart. It’s lazy, amateurish, and borderline rude. Episode Highlights:
Asking “How did you hear about us?” is outdated, unscientific, and kind of selfish. You’re not here to beg for breadcrumbs. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||
| Think a Jingle is Outdated? Think Again—Here’s Why It’s Your Secret Marketing Weapon! | 23 janv. 2025 | 00:29:46 | |
This week, we’re hitting the high notes—literally. Mick, Chris, and Ryan unpack the toe-tapping world of jingles and why they still matter in modern advertising. Are they brand goldmines or sonic fluff? Tune in to find out. Episode Highlights
A jingle’s not just a jingle. It’s a stealth missile into consumer memory. So if you’re ready to make your brand sing, this episode hits all the right notes. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||
| How Do I Get More Good Leads | 09 janv. 2025 | 00:33:58 | |
Ladies and gents, step right up! In this week's episode of Advertising in America, we're entering the ring to settle an age-old turf war: Marketing vs. Sales — who's really to blame for bad leads? Spoiler alert: It's not that simple. Episode Highlights:
Stop pointing fingers. Start building bridges. If you're ready to attract better leads, convert more sales, and maybe ruffle a few feathers along the way, this episode is your secret weapon. Tune in now — your pipeline will thank you. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||
| In Google We Trust? | 19 déc. 2024 | 00:31:06 | |
Step right up, folks! This week we’re pulling back the velvet curtain on the mighty wizard behind the digital curtain—Google. Is it the golden goose of modern marketing… or just a glorified slot machine with better fonts? Episode Highlights:
Want to stop feeding the machine and start building a brand that lasts? This episode is your blueprint. Tune in to Advertising in America—where we expose the myths, break the rules, and occasionally dethrone a digital god. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||
| Oh, But My Company is Different | 05 déc. 2024 | 00:28:02 | |
Grab your fedora and pour yourself a stiff one—this episode of Advertising in America is going to rattle your Rolodex. We’re peeling back the velvet curtain on what really separates memorable brands from the forgettable wannabes. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||
| Targeting is the "Only Way" to Advertise | 21 nov. 2024 | 00:32:58 | |
Targeting: The Only Way to Advertise (or Is It?) Alright, listen up, kid. You know those creepy ads that follow you around like a bad date? Yeah, that's hyper-targeting, but it’s not the golden ticket. With millions spent on testing what works (and what doesn’t), Ryan brings the receipts on why some of the best-performing ads aren’t targeted — they’re timeless. Tune in to learn how to balance targeting with broad appeal to grow your brand and reach more customers. In this episode of Advertising in America, we dive into the debate between mass media and targeted ads. Discover the pros and cons of zeroing in on a specific audience versus casting a wide net. Hear real-life examples and expert insights on how to maximize your advertising budget for long-term success. Episode Highlights:
🧠 Key Insight: “The best ads aren’t about the business. They’re about the customer’s life.”Whether you're a startup trying to stretch your budget or an established brand looking to grow your footprint, this episode will shift your perspective on how you spend your advertising dollars. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||
| Advertising Doesn’t Affect Me “I am immune to it” | 07 nov. 2024 | 00:40:41 | |
Step right up, ladies and gents! In this eyebrow-raising episode of Advertising in America, we light up the spotlight and take a long, hard look at the smoke and mirrors behind marketing. Are today’s advertisers dabbling in CIA-level mind tricks, or is it all just good ol’ fashioned persuasion dressed in a sharp suit? Episode Highlights:
Mind control? Maybe not. But when wielded wisely, advertising sure knows how to bend perception. So, pour yourself a highball, power up the Philco, and tune into this week’s episode of Advertising in America—where the messaging is memorable, and the medium… doesn’t matter nearly as much as you think. Subscribe, share, and sharpen your brand strategy. It’s a wild world out there—and we’ve got the playbook. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||
| Is Traditional Media Dead? Insights on TV, Radio, and Digital Marketing | 24 oct. 2024 | 00:30:05 | |
Step right up, folks! In this week’s razzle-dazzle episode of Advertising in America, your trusty trio—Mick, Chris, and Ryan—tackle the age-old question with modern flair: Is traditional media really pushing daisies, or is it just getting a facelift? Episode Highlights
🧠 The Message > The Medium 💡 Why Listen? So, polish your shoes, pour a highball, and tune in to Advertising in America. Because the death of traditional media? Greatly exaggerated. 🎧 Click play, and let’s sell smarter, sweetheart. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica | |||