AdTechGod sits down with Joshua Palau

Joshua Palau is the VP, Performance Media at Pfizer.

He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree.

On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it.

He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities.

Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets.

Tune in for a compelling discussion on why "everything is performance."

Thank you to LiveIntent for sponsoring this episode.

Takeaways

• Networking and building connections at industry events like Cannes can be valuable for marketers.
• Creativity is essential in marketing, and the focus on creative thinking is increasing.
• The healthcare industry requires a thoughtful and targeted approach to marketing due to privacy and compliance regulations.
• Understanding the value you bring to the conversation and focusing on solving business problems can help build strong relationships with clients.
• The separation of brand and performance marketing is a controversial topic, and it's important to recognize that building a brand can lead to performance outcomes.

Chapters

• 00:00 Introduction and Background of Joshua Palau
• 02:15 The Value of Networking and Building Connections
• 06:04 The Importance of Creativity in Marketing
• 10:17 Navigating the Challenges of Marketing in the Healthcare Industry
• 29:22 The Controversy of Separating Brand and Performance Marketing

AdTechGod sits down with Kristina Prokop

Kristina Prokop was the CEO and founder of Eyeota, a global provider of privacy-compliant audience data for marketers and advertisers. Eyeota's innovative approach to delivering high-quality, actionable data significantly impacted the industry. In recognition of its success, Dun & Bradstreet acquired Eyeota in November 2021 for an impressive $165 million.

Thanks to LiveIntent for sponsoring this episode.

Takeaways

• There is no one formula for success in the ad tech industry. Each entrepreneur's journey is unique.
• Expanding into international markets requires understanding cultural nuances, regulations, and market maturity.
• Data is a crucial aspect of digital marketing and advertising, and its importance will continue to grow.
• The cookie deprecation and changing regulatory landscape present challenges and opportunities for the data and audience sector.
• Enrichment, measurement, analytics, modeling, CTV, and digital out-of-home are areas of growth for data application in advertising.

Chapters

• 00:00 Introduction to Kristina Prokop
• 03:01 The Journey of Building IOTA and the Acquisition by Dun and Bradstreet
• 07:13 Challenges and Opportunities of International Expansion
• 18:36 The Complexity of Integration and Post-Acquisition Success
• 24:20 The Future of Audience Data and Data-Driven Advertising

AdTechGod sits down with Dave Morgan.

Dave Morgan, Founder and Chairman at Simulmedia. Dave has a storied history in adtech, marked by innovation and leadership.

Dave is known not just for his executive leadership and founding companies but also for his thought leadership, writing extensively on the future of media and advertising in multiple publications.

Thank you RainBarrel for advertising on this episode.

AdTechGod sits down with Doug Knopper.

Doug is the co-founder of Freewheel and serves on the board of several adtech companies, including Magnite, Extreme Reach, and Locality, and has previously been on the boards of TripleLift and WURL.

Freewheel, which was acquired by Comcast for $360 million in 2014 remains a major player in the CTV space, offering a comprehensive platform for buyers and sellers working with CTV and video partners globally.

Thank you RainBarrel for advertising on this episode.

AdTechGod sits down with Melanie Eckl from Attributy.

Melanie is the General Manager at Attributy.

Melanie brings a wealth of experience from her previous roles at TV Squared, Tealium, and Cloudflare, where she developed a profound understanding of how data and technology intersect to propel business growth.

Join us as Melanie shares her journey, explores the evolving role of data analytics, and offers insights into the future of AdTech.

Thank you RainBarrel for advertising on this episode.

AdTechGod sits down with Stacy Willis From Playwire.

Stacy is the Chief Operating Officer at Playwire.

Stacy's career journey is remarkably diverse, encompassing roles in both marketing and engineering. This unique blend of skills has been pivotal in her leadership at Playwire and her navigation through the complexities of our industry industry.

Thank you RainBarrel for advertising on this episode.

AdTechGod sits down with Katie Evans from Magnite.

Katie is the Chief Operating Officer at Magnite.

Her journey to the top is incredible. Embodying dedication, strategic foresight, and a passion for leadership.

Starting her career with a humble beginning at Mindshare/Maxxus, Katie quickly demonstrated her exceptional capabilities and drive. Now, at Magnite, Katie continues to break barriers and push the envelope, leading her team with a vision that's setting new standards in the space. Her story is a testament to her resilience, adaptability, and her relentless pursuit of excellence.

Thank you Innovid for advertising on this episode.

AdTechGod sits down with Lauren Fisher from Advertiser Perceptions.

Lauren is the General Manager of Business Intelligence at Advertiser Perceptions.

Lauren spent over nine years at eMarketer prior to this role and her keen analysis and forward-thinking insights have made her a go-to expert for understanding the digital advertising landscape's current trends and future direction.

Lauren is currently the General Manager, a role where she leads efforts to decode the complexities of our industry, providing actionable intelligence that helps companies navigate market dynamics. Her work is not just about data; it's about crafting stories that resonate, guiding strategic decisions that shape the industry.

Thank you Innovid for advertising on this episode.

AdTechGod sits down with Rick Holtman from HUMAN.

Rick serves as the Vice President of Sales at HUMAN.

Rick has a robust career spanning more than a decade, he has significantly influenced several high-profile companies before his tenure at HUMAN, including nearly seven years at Freewheel, Watchwith, and AMC. He is known for his deep industry knowledge and extensive experience and unique perspective.

Thank you to Innovid for advertising on this episode.

We are thrilled to introduce our guest, Jay Sears a distinguished figure in the advertising technology industry. With an impressive background that includes pivotal roles at the Rubicon Project, Contextweb and Iab.

Jays expertise is well recognized. However, today’s conversation takes a different turn, focusing on a cause close to his heart.

A few weeks ago, Jay reached out with the desire to share about Team Daya, a charity he’s passionately involved with. After looking into what Team Dayā stands for, I was compelled by the remarkable transition Jay has made from ad tech to philanthropy.

Team Dayā is supported by influential figures like Nicolle Pangis, formerly of Ampersand, Lauren Rose from OpenWeb and Jaryd Knutsen from TrustX and many many more.

Just a disclosure that I am not personally involved in this charity but rather am having him here as a gesture of goodwill.

Enjoy the episode!

AdTechGod sits down with Miles Fisher from Roku.

Miles is the Sr Director, Strategic Advertising Partnerships at Roku.

Starting his career as an account manager at MediaMath, he progressed to a role at Google where he concentrated on their marketing platform, with a particular focus on the Data & Telco vertical.

Miles has been a positive face to Roku often taking part in panels and speaking engagements. We have interacted online and I am really excited about hearing about his journey and how he landed at Roku.

Thank you Innovid for advertising on this episode.

AdTechGod sits down with Tim and Chris Vanderhook from Viant

Tim Vanderhook is the CEO and Chris Vanderhook is COO of Viant..

Their journey is one of true entrepreneurship, from the early days of launching a social network that rivaled the giants, to their daring pivot into AdTech.

Under their guidance, Viant has made strategic moves, including the acquisition of Adelphic, which further strengthened their position in the market, capable of delivering cross-channel strategies that encompass desktop, mobile, CTV, and more.

The Vanderhooks are known not just for their business acumen but also for their forward-thinking approach to the advertising ecosystem.

Thank you to Kevel and Innovid for advertising on this episode.

AdTechGod sits down with Stacy Bohrer.

Stacy is the Vice President of Buyer Development at OpenX. Her career in adtech spans more than 15 years, with a rich background that includes impactful roles at Crisp, iHeart, and Kinetic Social.

But Stacy’s most notable tenure was at The Trade Desk, where she spent nearly eight years as their Regional Vice President. During her time there, she played a huge role in shaping the company's growth and success, earning her a stellar reputation in the industry.

Thanks to Iris.tv and LiveIntent for sponsoring this episode.

AdTechGod sits down with Ana Milicevic.

Ana is the Principal and Co-founder of Sparrow Advisers.

Ana worked at companies we recognize today including Adobe, SAS and Signal acquisition by Transunion.

Sparrow Advisers specializes in identifying and executing on opportunities that drive value and change. Under Ana's leadership, the company is redefining what's possible in the digital space, focusing on strategic investments, consulting, and operational excellence.

Thank you to Innovid and Kevel for advertising on this podcast.

AdtechGod sits down with Jarred Wilichinsky from Paramount.

Jarred Wilichinsky is the Senior VP of Operations at Paramount.

Over the past 4 years Jarred has been running ad operations teams for Paramount and previously spent 15 years at CBS interactive in multiple roles starting as a Traffic Coordinator and moving his way up to Vice President Video Monetization and Operations.

It isn’t hard to see that Jarreds commitment to leadership, technical knowledge and best in class ad operations team is what brought him to where he is today.

Thank you Innovid for advertising on this episode

AdTechGod sits down with Lizzie Black from Kargo.

Lizzie Black is the VP of National Sales at Kargo. Kargo is known for its innovative advertising solutions. It excels in creating, managing, and optimizing campaigns for brands and agencies with a focus on high-quality, creative ad formats within premium content.

Lizzie is a powerhouse in the advertising industry, boasting an impressive career that spans across leading companies such as Meredith, Hearst, Valassis, and Federated Media.

Known for her exceptional leadership skills and a steadfast commitment to building meaningful relationships, Lizzie has carved a niche for herself as a sales leader whose hard work and dedication have led to remarkable achievements.

Thank you to Innovid for Advertising on this episode.

AdTechGod sits down with Amit Shetty from Pixalate.

Amit Shetty is the VP of Product at Pixalate where he is at the forefront of combating ad fraud and promoting a safer, more reliable digital advertising environment. His role is pivotal in driving innovation and integrity within the industry, ensuring that digital advertising remains a powerful tool for marketers while safeguarding user trust and compliance.

Prior to Pixalate, Amit spent time working at Yahoo, where he led product for Yahoo!'s Video Player and the mobile products as well as the IAB Tech Lab as the VP of Programmatic Products and Partnerships.

Thank you Kevel for advertising on this episode

AdTechGod Sits down with Mike Fisher from GroupM.

Mike Fisher, the Executive Director of Investment Innovation at GroupM, is recognized for his innovative and progressive role in the advertising sector.

With an impressive career, Mike has notably contributed to formulating and executing strategies that harness data analytics, programmatic buying, and new digital platforms, delivering client results.

Thank you to Publica for advertising on this episode.

AdTechGod sits down with Bill Wise from Mediaocean.

Bill Wise is the CEO of Mediaocean. With a career spanning over two decades and a driving force behind the digital transformation of advertising. Under his leadership, his platform has managed over 150 Billion of digital advertising spend.

Bill is known for his entrepreneurial spirit having successfully founded multiple companies at the intersection of technology and advertising. His insights into the industry are profound and deeply influential and his journey is fun to listen to.

Thank you to Publica for advertising on this podcast.

AdTechGod sits down with Mari Tangredi from Cadent.

Mari is currently the Sr. Vice President, Global Partnerships at Cadent. Her journey is a testament to her entrepreneurial spirit and deep understanding of the ecosystem.

From software development to technical sales and product development her journey is great to listen to. In addition, her role in significant industry milestones like the acquisition of 4info by Cadent is impressive.

Whether you are an entrepreneur or a budding adtech enthusiast you are in for a treat today.

Thank you to Publica for advertising on this podcast.

AdTechGod sits down with Cory Davis from Transunion.

Cory is currently the Sr. Industry Executive - Media and Platforms at TransUnion. He is a wealth of knowledge and expertise in business development and partnerships roles, specifically in the media & adtech vertical, with a key focus around identity and data.

Cory shares his passion for advertising and media from his early days in his career and describes how he "fell forward," moving up the ranks from media buying to his current role today.

Thank you to Publica for advertising on this podcast.

AdTechGod sits down with Nola Solomon from Criteo.

She has an impressive career trajectory that has seen her at the helm of pivotal roles across some of the most recognizable names in the industry including Specific Media, AOL, The Trade Desk, NBC Universal, and more.

Nola is currently the Senior Vice President, Go-to-Market Strategy and Enablement at Criteo. In her nearly three years at Criteo, Nola has been instrumental in steering product commercialization, orchestrating sales enablement programs, conducting competitive analysis, and much more, all within a company renowned for its cutting-edge technology in digital advertising and marketing.

Thank you to Publica for advertising on this podcast.

AdTechGod sits down with Paul Knegten

Paul Knegten is a marketing expert with an impressive career that spans across some of the most innovative companies in the adtech industry. Paul is best known as the former CMO at Beeswax, a company that was successfully acquired by Comcast, working alongside my current boss, Ari Paparo. But that's just the beginning of his successful story.

Paul has also served as the CMO at Outbrain, bringing his unique vision and expertise to one of the leading content discovery platforms. As a co-founder of Amitree, he demonstrated his entrepreneurial spirit and ability to innovate in an often very competitive space.

Thanks to LiveIntent and AdQuick for sponsoring this episode.

AdtechGod sits down with Mike Hauptman CEO and Founder of Adlib.

Mike's adtech journey began at MediaPlex and flourished during his eight years at MediaMath, where he held key roles such as Vice President of Business Development and Global Vice President of Platforms and Client Success.

As CEO of AdLib, he is focused on removing the barriers and complexities from programmatic advertising and he shares his vision with us all on this episode.

Thank you to Publica for advertising on this podcast.

AdTechGod sits down with Daniel Church, Head of Advanced TV product at Beachfront.

Daniel has carved a niche for himself through significant contributions and leadership roles in companies like StickyAds, Freewheel, and currently, Beachfront, where he is spearheading advanced TV product innovation.

His journey through the evolving landscape of TV advertising, from linear to programmatic, highlights both the challenges and milestones of integrating traditional models with cutting-edge technology.

Thank you to Publica for advertising on this podcast.

AdTechGod sits down with Esther Maguire from LG Ad Solutions.

Esther Maguire is the Head of Product Marketing and Strategy at LG Ads Solutions. She is an exceptional human who discusses her family's background in technology, embracing technology, and the beauty of creation in technology.

Her passion for marketing and messaging, and its importance for motivating decision-making, shines through in her story.

Thank you to Publica for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

AdtechGod sits down with Anthony Katsur.

Anthony's career is a roadmap of success. He's been a driving force at some of the most innovative companies in our industry.

His tenure at IAB Tech Lab has been marked by groundbreaking initiatives, pushing the boundaries of digital advertising standards and practices. His leadership in developing new technologies and policies has profoundly influenced how digital advertising operates globally.

Thank you to Relevant Digital for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

AdtechGod sits down with Brian O'Kelley the Godfather of Programmatic.

Brian O'Kelley, often referred to as the godfather of programmatic advertising, is a visionary entrepreneur and industry pioneer who has played a pivotal role in revolutionizing the digital advertising landscape.

Brian is currently the CEO and Founder of Scope3 and is leading the industry on the decarbonization of media.

Thank you to Relevant Digital for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

AdTechGod sits down with the SKAN Queen, Sara Camden the Head of Product Marketing, Mobile App Performance at InMobi.

Sara takes us through the eras of mobile advertising and shares her experience and learnings at ChaCha, Equifax and Vibenomics.

Sara is dedicated to education, knowledge sharing and has an amazing perspective on the mobile privacy space.

Thank you to Relevant Digital for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

AdTechGod sits down with CJ Leonard

CJ Leonard, a seasoned professional in the media and digital space. With a career spanning several years, CJ has worked with some of the most prestigious companies in the field, including CBS, NBC Universal, Telaria, Iris TV and more.

Her diverse background and consultative approach make her a valuable guest on our show today and I’m looking forward to getting to know her.

Thanks to LiveIntent for sponsoring this episode.

AdtechGod sits down with Ali Manning from Chalice.

Ali has an impressive background having worked at leading companies like Razorfish, Google and Snap. She is now the co-founder at Chalice custom algorithms.

We chat about her love for the industry, her passion for her family and the drive and dedication she has for Chalice.

Thank you to Relevant Digital for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

AdTechGod sits down with Aditi Ramesh from Anzu.

Aditi recounts her journey into AdTech, highlighting the pivotal role played by mentors and colleagues who provided guidance, education, and unwavering support in her professional development. Our discussion also dives into the insights gained from her experience as a solopreneur, where she's taken on the role of marketer and brand champion for her side hustle.

Thank you to Flashtalking and OKO Digital for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

AdTechGod sits down with Cory Greenberg from Index Exchange.

Cory's enthusiasm for AdTech is truly exceptional, a rarity in my experience. His unparalleled expertise, extensive network, and profound understanding of the CTV industry sets him apart. Cory digs deep into his inner drive for success and underscores the pivotal role that maintaining a healthy balance between personal and professional relationships has played in propelling him towards his achievements.

Thank you to Flashtalking and OKO Digital for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

AdTechGod sits down with Matt Barash from Index Exchange.

Matt highlights how much this business has benefited us, emphasizes the significance of friendships and our network, and points out the vibrant personalities that make the AdTech industry such a fantastic industry to be a part of.

Thank you to Flashtalking and OKO Digital for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

AdTechGod sits down with Joe Zawadzki from Aperiam Ventures and founder of Mediamath.

Joe describes his 20+ years in AdTech, his greatest accomplishment, the future of the industry and the future of Mediamath.

The Arc of Time Bends Towards Justice.

Thank you to Flashtalking and OKO Digital for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

AdTechGod sits down with Michelle Hulst from GumGum

Michelle speaks about her time at Datalogix, Oracle and the Trade Desk. She gives us a glimpse into GumGums diverse offering today and in the future.

Find the intersection of what you do well with what the company needs.

Thank you to Flashtalking for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

AdTechGod sits down with Lauren Wetzel from Infosum.

Listen 👂

Learn 📖

Implement 🛠️

Thank you to Flashtalking and Adelaide Metrics for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

In this weeks Podcast AdTechGod sits down with Lynne D Johnson from AdMonsters.

Thank you to Flashtalking and Adelaide Metrics for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

An interview with AdTechGod, the anonymous account that's taking ad tech and marketing by storm. Listen as we get into the origin of the account, its purpose, and its prophecies.

Join us as James Borow & Daniel Druger both former Snap executives dive into the 'everything is an ad network' phenomenon.

Thank you to Adelaide and Flashtalking for supporting this episode.

Guess who's back? Back again! AdTechGod, with a friend!

In this weeks Podcast AdTechGod sits down with Eric Seufert from MobileDevMemo.

Thank you to Adelaide Metrics for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

AdTechGod sits down with Rob Norman

Rob has been in the advertising and marketing industry for over 40 years , most notably as the Chief Digital Officer of Group M Worldwide and advisor and Director for multiple companies including Piano, Simpli Fi, MIQ and more.. His insights and perspectives are ones I’ve been eagerly wanting to dive into.

Rob is not just a respected figure in the field; he’s a pioneer who has dedicated his career to improving marketing solutions and products. His entrepreneurial drive and commitment to innovation is admirable.

Thank you adquick for sponsoring this episode.

Behold! The AdTechGod has a Pod. Each episode will feature an in-depth discussion with another ad tech personality to get to understand how they got into this business and what motivates them.

In this debut episode God speaks with Terry Kawaja, the founder and CEO of Luma Partners.

Welcome to 'The AdtechGod Pod,' your premier podcast destination hosted by the AdtechGod, where the fascinating world of advertising technology comes to life.

Available on Spotify, Apple Podcasts, and more, this podcast dives deep into the hearts and minds of the industry's most influential figures.

Join us as we explore the personal journeys, challenges, and triumphs of adtech professionals, and get an insider's perspective on the latest trends shaping the advertising technology landscape.

Whether you're a seasoned expert or new to the field, 'The AdtechGod Pod' offers invaluable insights into adtech. Tune in now on your favorite podcast platform to stay ahead of the curve.

(The AdTech God Podcast, AdTech God Pod, Ad Tech God Pod.)

nGEHoKihsB02T149W3x8

AdTechGod sits down with Tal Almany

Tal Almany is the VP of Global Supply at Kargo. Tals impressive career has taken him through key roles at Adconion, OpenX, SpotX and others , where he has refined his skills and built long standing relationships with key publishing partners in the US and abroad.

But there's more to Tal than just his professional achievements. In an interesting twist, he was also an extra on the hit show Criminal Minds and had a former career as a chef!

Thank you adquick for sponsoring this episode.

AdTechGod sits down with Katie McAdams

Katie McAdams is the Chief Marketing Officer at Basis, where she has been a driving force for the past five and a half years. Her journey to this role is marked by an impressive tenure at Centro, spanning nearly 19 years. While at Centro Katie held multiple key positions, including SVP of Publisher Development and EVP of Customer Experience, showcasing her versatile expertise and dedication to the industry.

Thank you adquick for sponsoring this episode.

AdTechGod sits down with Ryan McConaghy

Ryan's career is impressive. He has an extensive background in the media and advertising industry, having held multiple roles at highly recognizable organizations such as The Atlantic, Daily Motion, Warner Brothers, and The New York Times, to name just a few.

With his wealth of experience and deep insights into ad operations and monetization strategies, Ryan has become a leading voice in the industry.

I'm personally really excited to meet Ryan. Not only for his experience but to hear about his journey and experience running Happens in AdOps.

Thank you Hatty Group for sponsoring this episode

AdTechGod sits down with Nicole R. Ferrera

Nicole's impressive journey doesn't stop.

Before starting NRF Media, Nicole served as the Head of Product & Ad Sales Marketing at Inmar Intelligence. There, she played a pivotal role in driving product innovation and marketing strategies that revolutionized ad sales.

Nicole was also the Head of Platform Partnerships & Emerging Media Revenue at Paramount. She wasn’t always on the publisher and advisory side having previously worked at some of the biggest agencies in the US including her time as Group Director at Omnicom, where her leadership and vision were instrumental in shaping successful campaigns and driving substantial growth for a diverse range of clients.

Thank you Hatty Group for sponsoring this episode

Episode 45 with special guest Alena Morris

Alena Morris is the Associate Vice President, Product Marketing at PubMatic

In this episode, Alena Morris reflects on her journey as a leader and manager, highlighting the significant role that empowerment and trust have played in her career.

She discusses how the leadership at her company has not only empowered her but also encouraged innovation and personal growth. Alena emphasizes how she strives to emulate this approach in her own leadership style, focusing on fostering an environment where people are encouraged to learn, grow, and innovate. Join us as Alena shares valuable insights on leadership and the importance of empowering your team.

Thank you to Liveintent for sponsoring this episode.

Takeaways

• Building a strong network of advocates and supporters is crucial for career growth in the ad tech industry.
• Attending networking events can provide valuable opportunities to meet new people and expand your professional connections.
• The industry is moving towards the consolidation of the programmatic supply chain, bringing buyers and sellers closer together.
• Higher standards for data usage and privacy are expected, both from consumers and businesses.
• There is a growing intersection between ad tech and traditional Hollywood content creation, presenting new opportunities for innovation and collaboration.

Chapters

• 00:00 Introduction and Background
• 07:43 Getting into the Ad Tech Industry
• 12:13 Flipping Between Publisher and Buy Side
• 14:08 The Impact of Google's Cookie Policy
• 18:35 The Future of the Industry
• 24:52 The Importance of Networking
• 28:57 Advice for Early Career Professionals

In this episode, Adam Heimlich, CEO and co-founder of Chalice Custom Algorithms, joins the AdTechGod Pod to discuss the Google antitrust trial and its impact on the adtech industry.

He explains that the adtech industry has been dominated by Google, causing fear and mistrust among industry players. The trial will bring to light Google's dominance and potentially lead to a new era of competition and innovation.

Adam breaks down the antitrust case, comparing it to the Standard Oil and Microsoft cases, and explains how Google's control over the tech stack and data prevents competition and stifles innovation.

He predicts that Google will likely be broken up, but the extent of the breakup remains uncertain. Adam believes that breaking up Google will lead to more choices, openness, and innovation in the industry. He also emphasizes the importance of treating everyone in the industry as equals and fostering better relationships.

For more information on the Google antitrust case please subscribe to monopoly.marketecture.tv

Thanks to Live Intent for sponsoring this episode.

Takeaways

• The ad tech industry has been dominated by Google, leading to fear and mistrust among industry players.
• The Google antitrust trial will bring to light Google's dominance and potentially lead to a new era of competition and innovation.
• Google's control over the tech stack and data prevents competition and stifles innovation in the ad tech industry.
• Breaking up Google will result in more choices, openness, and innovation in the industry.
• Treating everyone in the industry as equals and fostering better relationships is crucial for a better industry.

Chapters

• 00:00 Introduction and Background
• 04:17 Overview of the Google Antitrust Case
• 07:36 Comparison to Standard Oil and Microsoft Cases
• 13:11 Comparison to EU Antitrust Cases
• 16:09 Potential Breakup of Google
• 18:49 Reshaping the Ad Tech Industry
• 21:35 Impact on Employees and Career Growth
• 23:24 Conclusion and Call for Better Relationships
• 
  

AdTechGod sits down with Kevin Salguero

Kevin is the Director of Programmatic Operations at Univision.

Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising.

He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs. Kevin also talks about the future of ad operations and connected TV, emphasizing the need for closer collaboration between publishers and advertisers.

He highlights the significance of remote work and its impact on performance as well as his passion for coaching and soccer.

Thank you to Live Intent and AdLib for sponsoring this episode.

Takeaways

• Understanding the nuances of the ad operations industry is crucial for success.
• Closer collaboration between publishers and advertisers is the future of ad operations.
• Remote work can increase performance and provide a better work-life balance.
• Coaching and soccer have had a significant impact on Kevin's life and he is passionate about paying it forward.
• Financial trading is seen as a potential path to financial freedom and more time with family.

Chapters

• 00:00 Introduction and Background
• 04:13 Understanding the Nuances of Ad Operations
• 10:18 The Future of Ad Operations: Closer Collaboration Between Publishers and Advertisers
• 15:13 The Impact of Remote Work on Performance and Work-Life Balance
• 18:29 Paying It Forward: Kevin's Passion for Coaching and Soccer
• 22:07 Financial Trading: A Path to Financial Freedom and More Time with Family
• 27:20 Conclusion