Explore every episode of the podcast Adspend with Ash Melwani and Rabah Rahil
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Success Strategies for DTC Brands with Cooper Camak | 11 Sep 2023 | 00:49:00 | |
Known as the "King of LTV," Cooper Camak brings a wealth of knowledge from his 12 years at Coca Cola and his current role at Amorous, a biotech company. 🌟 Cooper shares invaluable insights on how businesses can strategize around LTV, emphasizing the importance of repeat rate, time to repeat, and Average Order Value (AOV). With the current economic climate posing challenges, understanding LTV becomes paramount. 📊 Don't forget to subscribe for more episodes! | |||
| The Inspirational Journey of an Online Business Coach with Samantha Kozuch | 04 Sep 2023 | 00:47:04 | |
Samantha Kozuch is a powerhouse entrepreneur who once dreamt of med school but found her true calling in empowering women. Discover her journey from modeling, becoming a fitness influencer, to creating the 'manuscripting Journal' - a tool designed to help women crystalize their goals and aspirations. | |||
| Cutting Costs with AI Tools: The Future of Marketing? | Nick Shackelford | Konstant Kreative | 08 May 2023 | 00:50:59 | |
Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Nick Shackelford, Co-Founder and CRO at Konstant Kreative, joins the show to discuss the impact of AI on the marketing industry and the future of agency work. They also cover topics such as managing ad campaign crises, navigating event sponsorship, and the need for creative strategist assistance. Listen in to gain insights on the potential of AI tools, the limits of current capabilities, and the balance between efficiency and humanity in the workplace. Connect with Nick: https://twitter.com/iamshackelford Check out Konstant Kreative: https://konstantkreative.com/ Check out Agency Algorithm: https://podcasts.apple.com/us/podcast/agency-algorithm/id1675098676 Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| Why Hero Products are the Atomic Unit of Your Business | Nate Poulin | Feat Clothing | 01 May 2023 | 01:00:03 | |
Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Nate Poulin, COO at Feat Clothing, joins the conversation to discuss the recent Facebook Ad Manager outage and the impact on DTC brands, the importance of founder energy in apparel and lifestyle brands, and the difficulties of merging businesses and cultures. He also touches on the issues with Facebook's monopoly and the impact on smaller brands and marketing budgets. Connect with Nate: https://twitter.com/digitallynativ Check out Feat Clothing: https://featclothing.com/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| How to Boost Memberships with Promotions | Nate Lagos | 24 Apr 2023 | 00:53:15 | |
Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Nate Lagos, Director of Growth Marketing at Original Grain, shares insights on how to find the right people to work with and offers tips on how to use interest-based targeting, discount codes, and price anchoring to increase conversion rates. He also discusses the importance of testing, setting thresholds for free shipping, and working with creators to promote products. Additionally, Nate shares advice for those looking to get into the cannabis industry and emphasizes the importance of spending more money on Facebook ads. Get in touch with Nate here: https://twitter.com/natelagos Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| Why Customer Experience is Crucial to Your Business's Success | Jess Cervellon | Feastables | 17 Apr 2023 | 01:02:23 | |
Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Jess Cervellon, Head of Customer Experience at Feastables, shares her insights on the future of customer experience, highlighting how it's the only place in the funnel where you can make an evangelist or an enemy for life. We discuss the post-purchase journey, the next evolution of bots, and the importance of having a feedback loop in your business to continuously deliver an exceptional customer experience. Get in touch with our guest here: https://www.linkedin.com/in/jess-cervellon/ Check out the Oopsie Podcast here: https://www.oopsiepodcast.co/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| How to Build a Community-First Brand: Live at SXSW 2023 | 03 Apr 2023 | 00:31:33 | |
Founder Dash is here, and it's free to use! Better understand your data and get started for free today. On this special episode of "Adspend", in a live recording at SXSW 2023, we're joined by Mike Lee, Michael Shewmake and Rick Wittenbraker to discuss the importance of having a community-first brand, strategies for acquisition and retention, playing with chat-gpt scripts, Amazon, non-CBD products, selling a business, and the use of branded searches in marketing mixes. Tune in for insights and discussions on these exciting topics! Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| Billion Dollar Challenge: 14 Months to a Billion Dollar Valuation | Adam Robinson - Retention.com | 27 Mar 2023 | 01:16:02 | |
Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, we're joined by Adam Robinson, Founder and CEO of Retention.com, as we discuss the importance of product-market fit and creating content for success, the challenges of building a brand and improving products, and the benefits of living in London, including remote work possibilities and easy access to Europe. Connect with Adam: https://www.linkedin.com/in/adam-robinson-64409348/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| Maximizing Watch Time: The Key Metric for YouTube Ads with Brett Curry | 20 Mar 2023 | 01:03:20 | |
Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, we are joined by Brett Curry, CEO of OMG Commerce, to discuss the importance of understanding the differences between Facebook and YouTube ads, measuring campaign success, and optimizing non-branded ads on Amazon. We also delve into the topic of SEO and the significance of branded search. Tune in to learn more from Brett's expertise in e-commerce marketing. Connect with Brett: https://www.linkedin.com/in/thebrettcurry/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| Creating Demand and Building Community with Saunder Schroeder and Alex Greifeld | 13 Mar 2023 | 00:59:23 | |
Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 Adspend is brought to you by Retention.com In this episode of "Adspend", we have two distinguished guests joining us: Saunder Schroeder from Triple Whale and Alex Greifeld from No Best Practices. Saunder and Alex share their insights on a wide range of topics related to the direct-to-consumer industry, including creating demand, building brand equity, retention programs, community building, and AI use in marketing. We also dive into the world of luxury branding, discussing strategies for differentiation, distribution control, and counterfeiting prevention. Don't miss this engaging conversation filled with practical tips and innovative ideas from two highly accomplished professionals in the field of DTC! Connect with Alex: https://www.linkedin.com/in/alexandra-greifeld-18507411/ Connect with Saunder: https://www.linkedin.com/in/saunderschroed/ Founder Dash is here, and it's free to use! Better understand your data and get started for free today. | |||
| Unveiling the Secrets of Funnel Structure with Justin Buckley | 06 Mar 2023 | 01:11:10 | |
Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 On this episode of "Adspend" we are joined by Justin Buckley, founder of ATTN Agency, as he shares insights into his experience and expertise in digital marketing. The conversation is focused on the topic of funnel structure, and Justin dives deep into his strategies for building effective funnels that drive conversions. Connect with Justin on Linkedin https://www.linkedin.com/in/justinbuckley/ Founder Dash is here, and it's free to use! Better understand your data and get started for free today. | |||
| Crafting High-Converting Offers and Curating a Brand Community with Daniel Okon | 20 Feb 2023 | 01:00:16 | |
Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 In this episode of Adspend, we sit down with Daniel Okon, founder and CEO of ACTIV, to discuss the art of offer construction and increasing average order value (AOV) without sacrificing profitability. From crafting effective messages and bundles to leveraging post-purchase and in-cart offers, we explore various tactics and frameworks for optimizing conversion rates and growing your brand or agency. Plus, we dive into the future of UGC, the economics of community-building, and the unique challenges of running a brand versus an agency. Connect with Daniel https://www.linkedin.com/in/daniel-okon-47655643/ Founder Dash is here, and it's free to use! Better understand your data and get started for free today. | |||
| Strategies for Profitable Black Friday Sales with Avi Arora | 28 Aug 2023 | 00:49:27 | |
Welcome to another riveting episode of 'AdSpend'. Today, we journey through the intricate world of 'Programmatic Ad Buying' with none other than Avi Arora. Avi, a seasoned advertising professional, has revolutionized the way brands approach digital advertising. With a career spanning over a decade, he's been at the forefront of some of the most groundbreaking campaigns in the industry. In this episode, we delve deep into the mechanics of real-time bidding, the evolution of digital ads, and the future trajectory of the advertising landscape. Packed with data-driven insights and expert analyses, this is one episode you won't want to miss. For all the marketers, advertisers, and curious minds out there, this episode is a masterclass in understanding the nuances of programmatic buying. So, plug in those headphones and let's embark on this enlightening journey together. Don't forget to subscribe for more insightful episodes! | |||
| AI makes your copywriting team more efficient - Mirella Crespi | 13 Feb 2023 | 00:55:45 | |
Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 In this episode of Adspend, we welcome Mirella Crespi, the founder of Creative Milkshake, one of the largest performance creative studios in Europe. Mirella shares her insights on the creative process, the future of user-generated content, ad metrics to look for, and the role of AI in ad creatives. She also discusses the importance of flexible links, broad testing, and iterating on success in ad strategy, as well as the merits of spending in determining creative success. We also touched on Mirella's favorite ad creative of all time and her recommended books for advertising. Founder Dash is here, and it's free to use! Better understand your data and get started for free today. | |||
| Maximizing ROI through AI with Daniel James of Mint Performance Marketing | 06 Feb 2023 | 00:53:14 | |
Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 In this episode of Adspend, we welcome Greg Frontiero, the founder of Noowave, a company that creates "coffee for creators" that combines coffee, raw cacao, and L-Theanine to help users feel focused and anxiety-free. Greg shared his experience in creating a product that solved his own problem and how he is building a community of biohackers and geeks around Noowave. We also discussed the importance of branding and how sincerity and authenticity can be product differentiators. Additionally, Greg shared insights on subscriptions and using product as a free gift to increase customer lifetime value. Connect with Greg on Twitter https://twitter.com/SfwGreg/ Founder Dash is here, and it's free to use! Better understand your data and get started for free today. | |||
| The Importance of Branding and Community Building with Noowave's Greg Frontiero | 30 Jan 2023 | 01:15:27 | |
Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 In this episode of Adspend, we welcome Greg Frontiero, the founder of Noowave, a company that creates "coffee for creators" that combines coffee, raw cacao, and L-Theanine to help users feel focused and anxiety-free. Greg shared his experience in creating a product that solved his own problem and how he is building a community of biohackers and geeks around Noowave. We also discussed the importance of branding and how sincerity and authenticity can be product differentiators. Additionally, Greg shared insights on subscriptions and using product as a free gift to increase customer lifetime value. Founder Dash is here, and it's free to use! Better understand your data and get started for free today. | |||
| Buckle up! 2023 is going to be a wild year of ad buying. Tony Christensen | 23 Jan 2023 | 00:57:28 | |
Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Tony Christensen has created and optimized advertising campaigns for keynote speakers, conferences, and business owners around the world with budgets as high as the millions a month in advertising spend. He's a mad scientist when it comes to creating ads who prides himself on testing and optimizing campaigns based on metrics directly aligned with business goals. In his free time, he travels and loves meeting with other agency owners, brands and entrepreneurs. Tony loves connecting with people on Twitter, spreading positivity (usually through sarcasm) and empowering people to go after their biggest dreams…life is too short not to! Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| What Will Shoppers Be BUYING in 2023? Sarah Levinger | 16 Jan 2023 | 01:02:29 | |
Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Sarah Levinger joins Rabah and Ash to break down holiday spending, new year trends, and consumer economy. Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| What’s Working Right NOW In Media Buying | 22 Nov 2022 | 00:54:34 | |
Going into BFCM… what’s working right now in media buying?
https://twitter.com/rokhladnik (Rok Hladnik) is a legendary media buyer and he brought the 🔥 today, covering topics like:
Strategies and current trends that are working well for ecom brands to make more $$$
Differences in strategy for European and other international brands
…and more!
Oh. And before we forget...
Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, https://www.getrevue.co/profile/triplewhale (right here).
Connect with us on social! 📲
Follow Triple Whale on Twitter - https://twitter.com/triplewhale (https://twitter.com/triplewhale)
Follow Ash on Twitter - https://twitter.com/ashvinmelwani (https://twitter.com/ashvinmelwani)
Follow Rabah on Twitter - https://twitter.com/rabahrahil (https://twitter.com/rabahrahil)
Follow Rok Hladnik on Twitter - https://twitter.com/rokhladnik (https://twitter.com/rokhladnik)
See you next Monday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com/ (https://triplewhale.com)
| |||
| EP 31 - The EASIEST Way To Retain Customers | 08 Nov 2022 | 00:59:36 | |
Today we’re talking all things retention — so you can increase that LTV of yours. Alex McEachern runs marketing over at Repeat and he brought the 🔥 today, covering topics like:
…and more! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Rabah on Twitter - https://twitter.com/rabahrahil Follow Alex McEachern on Twitter - https://twitter.com/alexmcea See you next Wednesday at 9AM EST 👋 PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com | |||
| EP 30 - Your No-BS Guide To Omnichannel Domination (Retail and Amazon Secrets) | 31 Oct 2022 | 00:49:24 | |
Today we have Andy Rosenberg on the show to break down how your brand can dominate in omnichannel (and retail in particular). We’ll also shed some light onto how retail impacts your other marketing channels. Ash also dives into simple ways to make your packaging stand out on the shelves once you do get into retail. Great, great stuff. Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Follow Andy on Twitter - https://twitter.com/AndyTheGiant See you next Monday at 9AM EST 👋 PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com | |||
| EP 29 - Audio Ads Are Your Brand's Next Big Opportunity (Here's Why) | 18 Oct 2022 | 01:01:48 | |
Today we're talking audio ads. And we brought in an expert to cover everything you need to know. Jeromy Sonne is founder of Decibel, where he helps brands publish audio ads on Spotify, Podcasts, and Digital Radio in under 5 minutes. The TLDR: don't sleep on audio. Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Jeromy on Twitter - https://twitter.com/JeromySonne Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More | 11 Oct 2022 | 01:10:23 | |
Today we're talking with Nigel Thomas and Josh Graham. We cover: - Creative production and testing at scale - What you need to know about Facebook's Advantage+ - Finding the right agency for your ecommerce brand (and common mistakes to avoid) Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Nigel on LinkedIn Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| Tapping into Global Markets: Strategies for International Growth with Darwish Gani | 21 Aug 2023 | 00:52:11 | |
Welcome to another episode of Adspend! Join Rabah, Ash, and our special guest, Darwish Gani from Open Border, as we delve deep into the world of international e-commerce expansion. Discover how top brands like Yeti and Callaway have successfully scaled beyond their domestic markets. Darwish Gani, a luminary in the ecommerce realm, is the driving force behind Open Border. With years of experience under his belt, Darwish has been instrumental in aiding brands to navigate the complexities of global markets. His insights into the world of e-commerce, combined with his unique approach to brand expansion, have made him a sought-after expert in the industry. So, why should you tune into this episode? For starters, you'll discover how top-tier brands like Yeti and Callaway have successfully scaled beyond their domestic markets, setting benchmarks in global brand positioning. Dive into the art of localization, understand the nuances of different cultures, and learn the strategies that can propel your brand to international acclaim. This episode isn't just about understanding the 'how' but also the 'why' behind successful international brand stories. Don't forget to subscribe for more insightful episodes! 🔔🎧 | |||
| EP 27 - Getting Your Brand Into Retail 101 | 03 Oct 2022 | 00:53:19 | |
Today we're talking all things retail with Elijah Scheider. In 2022, DTC alone may not be a viable strategy at scale. But where do you start with retail? It can be overwhelming, so we did a whole episode on it to make things clear. Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Elijah on Twitter - https://twitter.com/elijah_modifly Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| EP 26 - Is 'CRO' Actually HURTING Your Brand? | 26 Sep 2022 | 01:13:36 | |
CRO seems to be the 'new thing' if you look around ecom twitter, but... Most 'experts' are preaching ideas that might not work for your brand, and actually do more harm than good. We dive into the mistakes brands are making with CRO 'optimization' in 2022 on today's episode with Shane Rostad. Super tactical. Get your notebooks out! BTW - more big news coming out of the Triple Whale camp this week... stay tuned 👀 Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Shane on Twitter - https://twitter.com/shanerostad Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| EP 25 - How To Audit Your Ecommerce Brand's Marketing (And Spot Common Mistakes) | 19 Sep 2022 | 00:54:33 | |
This might be the best episode of Adspend yet. Today, Rabah and Ash sit down with Joel Padron to talk about whats working right now in ecommerce marketing. Joel is a partner at Homestead, one of the top marketing agencies in ecommerce. They also break down exactly how to audit your brand's marketing, post purchase surveys, and more. Seriously, take notes. BTW - big news coming out of the Triple Whale camp on Wednesday afternoon... stay tuned 👀 Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Joel on Twitter - https://twitter.com/joelpadronn Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| EP 024 - Your Profitable TikTok Ads Playbook (feat. Olly Hudson) | 12 Sep 2022 | 00:55:27 | |
$2 million per MONTH. That's how much TikTok ad spend Olly Hudson and his agency For Your Advertising manage per month. Dude knows what he's doing. And today he's revealing the playbook. So if you're struggling to crack TikTok ads... listen to this all the way through. Maybe even multiple times. Oh. And before we forget... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Olly on Twitter - https://twitter.com/oliverwhudson Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| EP 23 - Difficulties of Scaling TikTok Ads, State of Facebook Ads, and MORE | 06 Sep 2022 | 01:10:55 | |
Today Rabah and Ash sit down with John Coyle to break down what's working in the world of media buying. John founded and exited a 7 figure agency, and is now the Head of Performance over at Structured Agency. If you're running ads for an ecommerce brand... get your notebook out! Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow John on Twitter - https://twitter.com/johnjhcoyle Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| EP 22 - What's Working Right NOW In Media Buying? | 23 Aug 2022 | 00:58:53 | |
Is retargeting dead? What attribution window is best? Today Rabah and Ash sit down with Dylan Carpenter to discuss what is working RIGHT NOW in the world of media buying. Super tactical episode - get your notebook out. Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Dylan on Twitter - https://twitter.com/marketerdylan Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| EP 21 - How To Manufacture Word-Of-Mouth Marketing & Get More Referral Revenue | 15 Aug 2022 | 01:01:24 | |
Word of mouth. Everyone wants it. Few know how to get it going. Today Ash and Rabah bring in Maddy Sukoru and Paul Burke from Groupshop to talk about how to generate more referrals for your product and make WOM a legit contributor to your revenue $$$ Per usual, super tactical. Get your notebooks out :) Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Maddy on Twitter - https://twitter.com/MaddySukoru Follow Paul on Twitter - https://twitter.com/pburke24 Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| EP 20 - Should Your Ad Creative Be UGLY? (What Creative Is Working Right Now) | 08 Aug 2022 | 01:01:58 | |
The ultimate debate. Pretty VS Ugly ads. On today's episode... the boys go back and forth over what's working in ecommerce paid media right now. And we have a special 3rd host joining us: the Ad Daddy (it's in his twitter bio), Barry Hott. Enjoy! :) Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Barry on Twitter - https://twitter.com/binghott Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| EP 19 - DTC During A Recession (What's Working), Managing Your Ad Creative, and More | 01 Aug 2022 | 00:48:27 | |
Banger of an episode for you today. We have none other than Shane Hegde, founder of Air, on the show today. Here's what's on the agenda: - Ash breaks down what's working now for him and the team at Obvi as we head into a recession (or are already here) - Shane walks us through how Air let's brands organize their ad creative assets in a SIMPLE, not-confusing way - Rabah says "I love that" several times Oh. Before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Air on Twitter - https://twitter.com/airHQ Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| EP 18 - How To Launch & Scale Your DTC Influencer Program The RIGHT Way | 25 Jul 2022 | 00:55:47 | |
Influencer programs can be overwhelming. It's also easy to waste LOTS of money on influencers that don't convert for your brand... we want you to avoid all that. So... we brought in a special 3rd host for today's edition of Adspend. Josh Durham, founder of Aligned Growth, helps 7-8 figure brands launch and scale profitable influencer programs. And today he reveals the roadmap he uses to make it happen. Get your notebook out! Now if you liked this... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Josh on Twitter - https://twitter.com/JoshJDurham Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| Ecommerce Evolution, Drake's Branding, and AI's Future in Marketing | 14 Aug 2023 | 00:43:11 | |
Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another episode of AdSpend! On this episode, hosts @Ash and @RabahRahil as they delve deep into the intricate world of e-commerce, exploring the unique design of Drake's website and its impact on brand perception. They also shed light on Shopify's latest features and AI's potential in reshaping the marketing landscape. We know you won't want to miss this episode… but why? How does the design and experience of a celebrity's website, like Drake's, influence their brand perception? The evolution of e-commerce platforms like Shopify and how businesses are adapting. The future of marketing with the integration of AI and its potential challenges. Also, don't forget to subscribe for more insightful discussions on the world of advertising and marketing! 😁🛎️ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| EP 17 - Retention 101: Creating Loyalty Programs That Don't Suck | 11 Jul 2022 | 00:54:07 | |
Today we welcome none other than Gina Perrelli, founder of Retextion to the show. Retention is one of the most important parts of your ecom business - but many businesses get this wrong. So today we're going to dive into how to improve your retention with simple, proven tactics. And, we'll show you how to create a loyalty program that isn't terrible (yes, it's possible). PS - big announcement coming on the Triple Whale Twitter account tomorrow! Follow us there so you don't miss the news :) Now if you liked this... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Gina on Twitter - https://twitter.com/EmailLikeAGi Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| EP 16 - Nick Shackelford On How He Built The BEST Live Event In Ecommerce | 06 Jul 2022 | 00:44:53 | |
Today we have the legend himself, Nick Shackelford, on the show as the 3rd host. He's one of the smartest minds in marketing. And today, Nick reveals his best-kept secrets on hosting a killer live event and giving a top tier presentation. So many notes to take from this one. If you liked this... Join 7900+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Nick on Twitter - https://twitter.com/iamshackelford Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| EP 15 - Split Testing Secrets From $300MM In Sales | 27 Jun 2022 | 01:17:42 | |
Today Ash and Rabah welcome Dylan Ander, founder of splittesting.com and one of the smartest minds in CRO. After $300M in sales for clients, he's here to share some of his secrets... Banger of an episode. If you liked this... Join 7500+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Dylan on Twitter - https://twitter.com/Splittestingcom Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| EP 14 - Why The Best Ecom Brands Prioritize Creative Testing (And How To Do It) | 20 Jun 2022 | 00:38:10 | |
Creative is the biggest lever for paid media growth. If you've been in ecom the past year or so, you've seen this sentiment thrown around a lot. And rightfully so. Today Ash and Rabah welcome Chase Mohseni, Head of Marketing & Growth at @PencilAI, to the show as 3rd seat to dive into why you need to be prioritizing creative testing in the current ecom environment. Ash also dives into his recent need to cut back on ad spend in the past few weeks - so if you've found your brand in a similar spot, this discussion will be useful. Truly a fantastic episode. If you liked this... Join 6100+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Chase on Twitter - https://twitter.com/crmohseni Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| EP 13 - How Kenny Hanson Built Mentor Pass [Special Guest] | 13 Jun 2022 | 01:03:03 | |
Today we have a special guest on the show. Kenny Hanson is co-founder and CEO of Mentor Pass, a platform that helps people like you get personalized advice from the world’s best DTC operators. And he has quite the story (with lots of lessons for you). We also dive into how ecom businesses can approach marketing like a SaaS. Plus... which celebrity would each of the boys start a brand with, and what would they sell? Fantastic episode. If you liked this... Join 6100+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Kenny on Twitter - https://twitter.com/NoCodeKenny Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| EP 12 - The Playbook To Scale High-Spending Ad Accounts, Unconventional Ways To Increase AOV, and More | 06 Jun 2022 | 00:53:48 | |
Today, we welcome an ecommerce powerhouse to the show: Jordan Menard. Jordan is the founder of Motif Digital, where he helps top brands acquire customers. On this ep. we're diving into scaling high spending accounts (the rules change at high budgets!), how to increase your AOV, and more. Fantastic episode. If you liked this... Join 6100+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Jordan on Twitter - https://twitter.com/jordanrmenard Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More | 01 Jun 2022 | 00:51:25 | |
A lot of marketers mess up holiday promos. Sure, you make sales. But the next month usually gets bad - like, real bad. So today, we brought in marketing genius, Shray Joshi (founder of Good Peeps and former head of marketing at Nuggs and Health Ade Kombucha) to break down how to think about holiday sales. We also get into how the use DTC data to guide retail domination (and vice versa), high converting landing pages, and even a little attribution talk towards the end. Fantastic episode. If you liked this... Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Shray on Twitter - https://twitter.com/shrayvj Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| EP 10 - Unique Strategies to Scale TikTok Ads (What's Working Now) | 09 May 2022 | 00:44:49 | |
Trying to scale TikTok ads? Having trouble finding what's working? This episode will help with that. Between Ash's experience with Obvi and Cody's experience with JRB - the amount of specific, actionable advice in this ep is second to none. Enjoy! And be sure to share the link with a friend :) If you liked this... Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Cody on Twitter - https://twitter.com/codyplof Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| EP 09 - The Truth About MER (Is It Useful?) | 25 Apr 2022 | 00:53:59 | |
Today, the boys are back together and dive into MER. Is it a useful KPI? In what context? Listen to this episode to hear our thoughts. If you liked this... Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Shaun on Twitter - https://twitter.com/brandtify Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Cody on Twitter - https://twitter.com/codyplof Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| EP 08 - The Proven CRO Playbook with Shaun Brandt | 19 Apr 2022 | 00:56:04 | |
Small changes in conversion rate mean BIG changes in revenue. So today we brought on a special guest host to break it all down: Shaun Brandt. Shaun is co-founder over at Oddit. This episode shouldn't be free, but it is. So enjoy :) Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Shaun on Twitter - https://twitter.com/brandtify Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger | 07 Aug 2023 | 01:10:16 | |
Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another exciting episode of Adspend! Today, we have the brilliant Sarah Levinger, a Performance Strategist, joining us. We dive deep into the fascinating world of brand influence and consumer behavior. From Barbie's culture-dominating collaboration to KFC's clever use of psychology for boosting sales, we explore the power of limited edition drops and how brands build on seasonal triggers to drive change. We also discuss the nuances of direct-to-consumer (DTC) marketing and the importance of community engagement for SaaS and luxury brands. Join us as we uncover the secrets to generating brand engagement, emotional connections, and long-term success in the ever-evolving advertising landscape! Don't miss out on the valuable insights shared in this episode! Get in touch with our guest here: https://www.linkedin.com/in/sarahlevinger/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋 | |||
| EP 07 - Customer LTV Too Low? Here's How To Increase It | 11 Apr 2022 | 00:54:37 | |
Customer LTV Too Low? We got you. Today the boys talk about what's working for them in terms of increase the lifetime value of each customer of an ecom brand. Per usual, your notebook page will be jam packed by the end of this hour. Enjoy! Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://bit.ly/whalemail Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil\ Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| EP 06 - How To Optimize Your Ads Post iOS 14 | 05 Apr 2022 | 00:53:29 | |
In this episode of adsepend we go over how to navigate and optimize paid media and ads in a post iOS 14 landscape. Get your notebooks out... If you're new around here - be sure to subscribe for new episodes every Monday at 9AM EST Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://bit.ly/whalemail Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| EP 05 - How To Scale TikTok Ads Profitably in 2022 | 24 Mar 2022 | 01:00:31 | |
The title says it all. Ash finally cracked TikTok ads, and today the boys are diving into what works on the platform for Ash to get to $1.5K spend/day and Cody to $8k spend/day, profitably. Get your notebooks out... If you're new around here - be sure to subscribe for new episodes every Monday at 9AM EST Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://www.getrevue.co/profile/triplewhale Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||
| EP 04 - The TRUTH About What's Working In Media Buying Right Now | 14 Mar 2022 | 01:05:05 | |
Plus how to creative test 40+ creatives per week... A lot of ecom marketers and operators are hurting right now in the paid media world. If that's you, you're not alone - and today Ash, Rabah, and Cody walk through what's working right now in ecom marketing so you can get some clarity on what to attack in 2022. If you're new around here - be sure to subscribe for new episodes every Monday at 9AM EST Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://www.getrevue.co/profile/triplewhale Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋 | |||