Explore every episode of the podcast AdMission

In this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby.

From his early days in Melbourne advertising and playing rugby in Paris to running global sports empires, Brett breaks down how the world’s most lucrative league is taking over Australia for a historic first regular-season game at the MCG.

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Russel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, making the case for why audio deserves at least 11% of your media budget. They discuss Dyson’s move into toothbrushes and luxury positioning targeting. Finally, they examine how Crocs successfully repositioned itself to capture a younger generation of buyers.

We watch: 

• National Tiles
• Crocs

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In today’s episode, Russel and Freddie tackle the AI paradox, while automated tools offer instant campaign execution, brands are facing swift consumer backlash when human imagination gets left out of the mix. Plus, the team breaks down Optus's brand revival strategy in a crowded network market and finally, they explore how the Gap leverages on-the-rise celebrities to build major cultural clout.

We watch:

• Optus
• Fanta
• Gap

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In today’s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand building, the rise of AI and synthetic data, and we had an exclusive sneak peek at Mark's upcoming project on history’s greatest marketing case studies. 

We watch:

• Heinz

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In today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola’s shift toward addressing real "human problems." Plus, they question whether the BBC's latest 3.5-minute ad campaign is brilliant or a bit too atmospheric.

We watch:

• The Economist
• Coca-Cola
• BBC

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Kidney Health Australia launches new campaign, results are in for ADIDAS' bottom-line post FIFA spending spree, Coca-Cola’s new can design appears to blur Classic and Zero Sugar (suggesting a quiet succession plan for the future of the brand) & Monzo’s “Get busy living” platform pushes banking into the background.

We watch:

• Kidney Health Australia
• Monzo

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Russel & Freddie are joined by Sam Koslowski, co-founder of The Daily Aus and one of the most instrumental figures in Australia's modern media landscape. Sam takes us through the early days of The Daily Aus and just how exactly they managed to pull off the impossible task of becoming Australia's most trusted youth news platform.

Check out The Daily Aus online and on Instagram

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Brand Beckham wins at the World Cup, Yeti’s 'Four Letters' platform tries to grow beyond outdoors without losing its core, Hawkstone beer's first TV ad uses its founder, Jeremy Clarkson, in a unique way & Hasbro’s Blooms by Play-Doh asks whether adult play can become a wellness category.

We watch:

• YETI
• Hawkstone

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Anthropic’s Claude airs 52,000 peoples AI questions in a new campaign, Castle Milk Stout and Schweppes both want us to slow down - which brand does it better? And Aperol’s bottle has had a redesign.

We watch:

• Claude & Anthropic
• Schweppes
• Castle Milk Stout

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Polymarket’s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, & KFC Australia launches new “Go Full Chicken” platform.

We watch: 

• Polymarket ad
• KFC

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Waymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts, UFC at the White House & a very 'average' billboard. 

We watch: 

• Waymo
• Liquid Death

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How Levi Dockers’ invented Casual Friday, Apple’s big bet on privacy and why principal media is back under scrutiny.

We watch: 

• Apple

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Russ chats to Charlie Gearside about Eucalyptus, the economies of scale, getting the media mix right at Koala and his new campaign to 'Build Australia'.

You can watch Charlie here

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Ferrari’s new electric Luce, designed with Jony Ive’s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot & Uber Eats’ Grand Effie-winning “Football Is For Food” campaign shows how a simple media insight became one of advertising’s most effective creative platforms.

We watch: 

• Oura Ring 5
• Uber Eats

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Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically less than we used to.

We watch: 

• Build Australia
• Eli Lilly

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We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.

We discuss: 

• The AI revolution

• The 'vandalism' of legacy brands

• The global power shift

• The future of media

   

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Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign. 

We watch: 

• Austex
• PETA
• Windows

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We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.

We watch: 

• Vodafone
• Data Protection Commission Ireland 
• Canva

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We look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon. 

We watch:

• VW 
• British Airways 
• Tesco
• Vintage Vauxhall

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Gorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'. 

We watch:

• 'I'd like to buy the world a Coke' from Coca Cola
• Telstra x Bear Meets Eagle
• Vodafone

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Sabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility.

We watch: 

• 'Sabrina Carpenter x Johnnie Walker' 
• 'Every Little Bit Counts' Australian Government Canberra 

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Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive.

We watch: 

• 'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post 
• 'Lump Lottery', Testicular Cancer NZ
• 'An Original British Briefing' from British Airways
• 'Its Love at First Test Drive' from Citroën 

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Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot. 

We watch: 

• Macca's CEO video 
• 'There’s a New King and It’s You' from Burger King
• 'Your Way Out' from Coinbase 

We look at: 

• Penguin Random House 'Playful Penguins'

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We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.

We watch: 

• 'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc
• 'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc
• 'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/

We look at: 

• Rio Anti-Vape Campaign
• McDonald’s “You Know Where” OOH


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We watch: 

• 'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM
• 'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk
• Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A

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Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music. 

We watch:

• 'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE
• 'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s
• 'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg

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We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.  

We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser. 

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We watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood. 

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We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead. 

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Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.

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Christmas campaigns have started, subscription addictions, robots & ads that make you cry. 

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Russ is in Tokyo, a history of cereal advertising and the Apple x Jane Goodall spot. 

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Russ & Freddie look at the social media ban, an 'utterly glorious' ad from The Ordinary & why the beauty industry is a fabrication people are happy to go along with.

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Russ & Freddie discuss De Beers' latest diamond campaign, 7-Eleven as a portrait of modern life and what people are actually looking at on TikTok. 

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Russ & Freddie review ChatGPT'S most recent campaign, try to decipher Telstra's new billboards and explain why Renault is Renault is trying to bring back the 'Va Va Voom'.

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Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not). 

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Russ & Freddie dissect Bumble's new campaign, explain why a new John Lewis ad hits the spot and decide Apple's new product launch is lackluster. 

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Russ & Freddie discuss workplace productivity, viral micro-dramas & Nike’s new campaign talking to the 'hesitant generation'. 

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Russ and Freddie introduce their favourite charts of the week, look at the ‘unbelievably funny’ new Cadbury ad, a campaign tackling micro-plastics, productivity theatre and answer some listener questions. 

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Russ & Freddie talk about Irn-Bru & the greatest nonsense taglines, the Coinbase ad banned from UK TV and the Cracker Barrel re-brand outrage. 

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Russ & Freddie discuss a new venture for Timothee Chalamet, how an industry based off communication is horrible at it and the use and misuse of AI tools.

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Russ & Freddie chat to Brent Smart, CMO at Telstra, one of the most important creative leaders in marketing today. 

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Russ & Freddie discuss the American Eagle ft. Sydney Sweeney campaign, why Gen Z is not actually the sober generation & the 'deeply concerning' thing about biometric surveillance in the UK.

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Russ & Freddie chat to Joe Aston, founder of Rampart news & author of 'The Chairman's Lounge; The inside story of how Qantas sold us out'.

We talk about what happens to a brand when you betray people’s trust.

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Russ & Freddie discuss the Oasis x Adidas collaboration, ConmBank's new 'Doubt Never Did' campaign & Russ gets a few things off his chest. 

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We discuss how Zohran Mamdani used social media to fuel his upset win, Montblanc & Wes Anderson reunite with a 'beautiful' new spot and Freddie has a pitch to fix inflated Western wedding costs. 

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Oura's new campaign hits the mark, understanding the abundance agenda, why luxury fashion brands are in a tricky position, addressing intergenerational unfairness & the tell tale signs of ChatGPT.

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Webtoons are taking off in Asia, Apple designer Jony Ive partners with OpenAI & the most important campaign in the world right now - Register For Rowan. 

Find out how you can register for Rowan here

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Parents for Climate settled with EnergyAustralia over greenwashing, spotlighting the murky space between marketing and carbon neutrality, Max is changing its name back to HBO Max & Airbnb’s midlife identity crisis sees it moving beyond homes into chefs, trainers, and stylists, but is this reinvention or desperation?

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Russ & Freddie chat about the 'incredible' set design of the papal conclave, how to make gold relatable & desirable, the success & pitfalls of the Jaguar re-brand & why Trump’s proposed movie tariffs could spell the end of Australia’s film boom.

Drop Russ & Freddie a question via Instagram or LinkedIn

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