Explore every episode of the podcast AdMission
| Title | Pub. Date | Duration | |
|---|---|---|---|
| A Shameless AdMission | 26 Aug 2024 | 00:55:41 | |
Russ and Freddie sit down with the co-founders of Shameless Media, Michelle Andrews and Zara McDonald, to chat about social media, advertising and being 30. See omnystudio.com/listener for privacy information. | |||
| 'Stop it at the Start' campaign & saving Aussie music festivals | 20 Aug 2024 | 00:40:50 | |
Russel Howcroft and Freddie Young discuss what's missing from the 'Stop it at the Start' campaign (The Federal Government's National campaign that aims to prevent gender-based violence) and Freddie tackles a new brief: Save Australian music festivals. See omnystudio.com/listener for privacy information. | |||
| 'Hungover is a big market'; The meat industry & Guzman y Gomez goes public | 18 Jun 2024 | 00:39:42 | |
Russel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing model' works so well and offer some advice to Guzman y Gomez as they prepare to go public.
See omnystudio.com/listener for privacy information. | |||
| 'They have more money than God': Telstra's new campaign and the woes of Gen Z | 11 Jun 2024 | 00:41:32 | |
Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand. See omnystudio.com/listener for privacy information. | |||
| The ad ‘more popular than babies’ & the durability of Brand Trump | 04 Jun 2024 | 00:43:27 | |
Russel Howcroft and Freddie Young look at a mischievous ad from the US, explain the 'key pillars' of brand Trump and offer solutions to fill the gaping hole in ADF recruitment. Russ has a pitch for Freddie and the team at Good One Creative.
See omnystudio.com/listener for privacy information. | |||
| Inside out advertising, the ‘burger wars’ and Speedo’s new campaign | 28 May 2024 | 00:33:53 | |
Russel Howcroft and Freddie Young explain inside out and outside in advertising, the big mistake being made in 'the burger wars' and review the new Speedo campaign. See omnystudio.com/listener for privacy information. | |||
| 'It's really bloody gross': The decline of dating apps & Apple's big flop | 21 May 2024 | 00:42:23 | |
Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand. Also discuss the come-back of the 'dumb phone'. See omnystudio.com/listener for privacy information. | |||
| Is privacy a thing of the past? And why streaming giants are slipping | 08 May 2024 | 00:43:24 | |
Russel Howcroft and Freddie Young question the value of privacy, and have some ideas on how streaming companies can bolster their numbers, and lend Australia’s cultural capital a hand in the process. See omnystudio.com/listener for privacy information. | |||
| Old El Paso's 'big leap' and anti violence against women campaigns | 30 Apr 2024 | 00:47:32 | |
Russel Howcroft and Freddie Young question the union of Old El Paso and the Australian Olympic team and try and lend a hand to come up with a campaign to end the current violence against women crisis in Australia. See omnystudio.com/listener for privacy information. | |||
| 'I think we just fixed free to air TV!’ and the pointless Telstra Ad | 23 Apr 2024 | 00:41:45 | |
Russel Howcroft and Freddie Young are on a mission to try and save free to air TV - did they succeed? And they try to get to the bottom of the purpose Telstra's latest ad. See omnystudio.com/listener for privacy information. | |||
| Coffee: Good-Cheap-Fast and Government restrictions | 16 Apr 2024 | 00:41:18 | |
If you had to subtract Good, Cheap or Fast for your coffee - which one would it be? Russ and Freddie are here to let you know you can have all 3 thanks to a brand that is DROPPING its prices and getting more traction. THE PRICE OF COFFEE A tweak in the gears, a quiet shuffle behind the scenes, and behold - our prices have taken a new dance. See omnystudio.com/listener for privacy information. | |||
| ‘We need 100 million’, Gather Round and ADF recruitment | 09 Apr 2024 | 00:42:30 | |
Russ and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And after his weekend in South Australia, Russ explains why the AFL's 'Gather Round' is so successful, but where it needs to improve. See omnystudio.com/listener for privacy information. | |||
| The warning for Raygun & lessons from Snoop Dogg | 13 Aug 2024 | 00:45:02 | |
Russel Howcroft chats to Genevieve Reynolds from Sayers Group to discuss media consumption & time, the Raygun phenomenon and the unintended consequences of a gambling ad ban. See omnystudio.com/listener for privacy information. | |||
| Apple and Splendour in the Grass | 02 Apr 2024 | 00:39:39 | |
It's been 40 years since Apple released their iconic 1984 ad - Russ and Freddie discuss why it was seminal for it's time, and what big tech can learn from it now. Russ and Freddie offer up their ideas as to why Australian festivals are struggling. See omnystudio.com/listener for privacy information. | |||
| Tassie's new footy team & AI in advertising | 26 Mar 2024 | 00:49:04 | |
Russ and Freddie go behind the scenes of Tasmania's freshly minted AFL (and marketing) team, and explain how Google & AI dominate the world of advertising. And Russ has a very tough brief for Freddie... See omnystudio.com/listener for privacy information. | |||
| Guinness and the unsellable "Australian" beer | 19 Mar 2024 | 00:40:12 | |
Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. Russ asks Freddie how he would revitalise an iconic "Australian" beer.
See omnystudio.com/listener for privacy information. | |||
| Bunnings and Nuclear Power | 12 Mar 2024 | 00:54:32 | |
Bunnings has toppled Woolworths as Australia's most trusted brand. Russ and Freddie discuss why Bunnings is the best marketer in the country, the genius of the sausage sizzle and what Woolies should be doing to reclaim the mantle. The Brief: Nuclear Power is one of the most contentious political, social and environmental issues in the world. Russ challenges Freddie to sell it. See omnystudio.com/listener for privacy information. | |||
| NRL and the Kia ute ad | 05 Mar 2024 | 00:50:08 | |
Russ and Freddie discuss the genius of Fred Again, why the AFL should be paying close attention to the NRL launch in Vegas; And how going big, VERY BIG, worked for Kia. See omnystudio.com/listener for privacy information. | |||
| Marketing the Matildas and Timid Australia | 27 Feb 2024 | 00:26:52 | |
Russ and Freddie have ideas on how to market women's soccer, and make their pay packets reflect their success. They debate why Paul Keating thinks Australia has a 'timid' image problem - and how to change it.
See omnystudio.com/listener for privacy information. | |||
| Taylor Swift and The Right to Disconnect | 20 Feb 2024 | 00:31:31 | |
Russ and Freddie explain what The Wiggles and Taylor Swift have in common, and why she demonstrates the fundamentals of marketing. They clash over the right to disconnect, and offer up their ideas for a pitch to sell it. See omnystudio.com/listener for privacy information. | |||
| Mad Men, Modern Men and Two-legged Goats | 19 Feb 2024 | 00:45:36 | |
This is AdMission: A place where ideas are had, dissected, destroyed and worshipped. In episode one, the 'old world' of advertising meets the new. Russ admits what it was really like when the offices of ad men were naughty, loose and laden with cash. And what happened when it all came crashing down. Freddie picks up the pieces. Explicit language warning: Listener discretion advised. See omnystudio.com/listener for privacy information. | |||
| Trailer: AdMission | 08 Feb 2024 | 00:03:02 | |
This podcast missed the mark. ‘AdMission’, with advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative ', tells the uncensored story behind the world’s most talked about brands, ideas, marketing campaigns, advertising news and industry screw ups. Russel and Freddie are the ‘then’ and ‘now’ of advertising - Russel, with a life-time of knowledge and experience shaped in the free for all days of advertising, and Freddie, a millennial working in a fractured media landscape dominated by strict standards and Tik-Tok. This no spin podcast offers sharp insight to the world's biggest stories in advertising, media and business. See omnystudio.com/listener for privacy information. | |||
| 'Tropical North Victoria' & crass commerce | 06 Aug 2024 | 00:43:51 | |
Russel Howcroft and Freddie Young discuss a small towns controversial re-brand and break down the cost of Kamala Harris' Presidential campaign. And Freddie reviews the 'world's best airport.' See omnystudio.com/listener for privacy information. | |||
| Paris Olympics & the new Nike ad Russ ‘loves beyond reason’ | 30 Jul 2024 | 00:45:13 | |
The 'Ad Safari': Russel Howcroft discusses the Olympic Games from PARIS and Freddie Young critiques the 'Visit Türkiye' campaign from ISTANBUL. They also discuss the new Nike ad and offer some solutions to their business woes. See omnystudio.com/listener for privacy information. | |||
| 'The final straw' for Biden & the iconic account up for grabs | 23 Jul 2024 | 00:42:43 | |
Russel Howcroft and Freddie Young discuss Joe Biden's withdrawal from the Presidential race, the actual implications of Havas losing it's B Corp certification and the 'iconic' Tourism Tasmania account is up for tender. And 'Good One' has a pitch to get politicians out of hard hats. See omnystudio.com/listener for privacy information. | |||
| 'It's like a Republican volcano'; The power of an image & AAMI’s Olympic ad | 16 Jul 2024 | 00:46:00 | |
Russel Howcroft and Freddie Young discuss the defining photo of the Trump rally shooting and take a look at AAMI's Olympic ad offering. Freddie has a brief to convince Aussies to pay for (and seek out) Australian made content. See omnystudio.com/listener for privacy information. | |||
| 'Good luck with that Charli XCX'; Brat girl summer and hi-vis at the Olympics | 09 Jul 2024 | 00:42:12 | |
Russel Howcroft and Freddie Young talk about mass media advertising, the success of Charli XCX album Brat and un-pack the brief Freddie 'failed miserably'. Also joining Russ and Freddie is Ben Shepherd, CEO of Schwartz Media to discuss the 'dark cloud' lingering over Australian media, and how to fix it. You can find Ben's weekly newsletter 'Signal' here: https://www.linkedin.com/newsletters/signal-7100718144813498368/ Follow Russ and Freddie, get in touch or ask us a question: INSTAGRAM - https://www.instagram.com/goodone.creative/ See omnystudio.com/listener for privacy information. | |||
| Brand Biden, the Meta threat & a 'seriously good' tourism campaign | 02 Jul 2024 | 00:52:48 | |
Russel Howcroft and Freddie Young discuss the fallout of the Biden / Trump debate through an advertising lens, weigh up Meta's threat of an Australia news ban and look at the best (and worst) of tourism campaigns. Follow Russ and Freddie, get in touch or ask us a question: INSTAGRAM - https://www.instagram.com/goodone.creative/ See omnystudio.com/listener for privacy information. | |||
| Brand ballads & why the new anti-vaping campaign 'makes no sense!' | 25 Jun 2024 | 00:40:40 | |
Russel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, explain the "great difficulty" facing the ABC and tear the Federal Government's new anti-vaping campaign to shreds. Freddie and Good One Creative pitch an alternative ad to get young people off vapes. See omnystudio.com/listener for privacy information. | |||
| Why Taylor Swift is a commercial machine, not a political one | 17 Sep 2024 | 00:41:01 | |
Russel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone's new campaign, the commercial cost of Taylor Swift's political endorsement and why 'all solutions end in ads'. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| Kathmandu flop & the pitch for a universal basic income | 10 Sep 2024 | 00:46:57 | |
Russ and Freddie discuss the latest Google court case in the US, social media bans for kids, 'the pity' about Kathmandu's latest campaign, review the new Irish film 'Kneecap' & have their own idea for an Aussie biopic. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| Snapchat, dupes and the most powerful word in marketing | 03 Sep 2024 | 00:41:01 | |
Russ and Freddie debate the pros and cons of a universal basic income, Snapchat's 'less social media' campaign and how to out-dupe the dupes. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| The jogging President, New Balance & the problem with political ads | 15 Oct 2024 | 00:45:02 | |
Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| People are losing faith in the power of ads | 08 Oct 2024 | 00:49:56 | |
Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information. | |||
| Why Telstra was the real winner of the AFL Grand Final | 01 Oct 2024 | 00:39:12 | |
Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| How to make the Brownlow interesting & Instagram for teens | 24 Sep 2024 | 00:47:41 | |
Russel Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why they want Telstra's new ad to work and the 'Splinternet' Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| The Tesco ad 'taking the marketing world by storm' | 29 Oct 2024 | 00:46:58 | |
Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| Zendaya in the sneaker wars & inside China's micro-drama industry | 22 Oct 2024 | 00:47:08 | |
Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world’s biggest tech companies are buying nuclear power plants. And Freddie has a pitch to fix 'the problem with young men'. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| The Jaguar ad | 26 Nov 2024 | 00:48:40 | |
Russ and Freddie discuss the wildly controversial Jaguar ad and chat to Dr. Zac Seidler, Global Director of Men's Health Research at Movember about 'the manosphere' and getting guys to bloody do something. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ To find out more about Movember head to: movember.com This episode may discuss topics that could be distressing to some listeners. If you or someone you know needs support, please reach out to: MensLine: 1300 78 99 78 Lifeline: 13 11 14 See omnystudio.com/listener for privacy information. | |||
| The ethics of advertising & Apple's campaign celebrating mediocrity | 19 Nov 2024 | 00:43:02 | |
Russ and Freddie wonder if there's such a thing as ethical advertising, discuss the greatest guerilla marketing tactics, man-bags, the resurgence of the love letter & Apple's new ads celebrating mediocrity. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| The future of AI and marketing: With Salesforce | 11 Nov 2024 | 00:44:52 | |
Russ and Freddie explore the future of AI in marketing with Leandro Perez, Chief Marketing Officer for Salesforce Australia & New Zealand, as he shares insights on how Salesforce, the world’s #1 AI CRM, brings human expertise and AI agents together to drive customer success. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| US ELECTION: Brand Trump v. Brand Harris | 06 Nov 2024 | 00:35:08 | |
Russ and Freddie have a plan to bring chess to the masses and discuss the dollar breakdown of the US election ad spend from both camps and what it could mean for the election outcome. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| Joe Rogan, Bluesky & the problem with Christmas ads | 03 Dec 2024 | 00:47:11 | |
Russ and Freddie discuss the massive marketing opportunity in the 'manosphere', explain why Trump will change the decade, sign up for Bluesky and have two words to describe Jag's new design concept. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| Robert Irwin's ‘bloody beautiful’ Bonds spot | 08 Apr 2025 | 00:46:59 | |
Russ & Freddie chat about the lack of comedy in political advertising, Robert Irwins' Bonds debut, the rise of religion in Silicon Valley and AI Claude playing Pokémon Red. Get in touch with Russ & Freddie: See omnystudio.com/listener for privacy information. | |||
| Puma's new campaign, DoorDash & ChatGPT | 31 Mar 2025 | 00:42:42 | |
Russ & Freddie look at the new Puma campaign, DoorDash pushes buy-now-pay-later for fast foo, people are using ChatGPT to create Studio Ghibli-style images ... and the backlash is huge. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| How David Lynch made advertising an art form | 22 Jan 2025 | 00:54:47 | |
Russ and Freddie discuss Australia's most valuable brands (according to Brand Finance), the colour palette of 2025, Peter Dutton’s tax free business lunch and how David Lynch elevated ads to an art form. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| 'What the f...': Russ reacts to Maccas and Squid Game collab | 08 Jan 2025 | 00:50:54 | |
It's the first AdMission for 2025! Russ and Freddie discuss rebranding the Australian flag, the Squid Game and McDonalds collaboration, AND Freddie breaks some big personal news. Melbhattan Animation: https://www.youtube.com/watch?v=8Od3VUMElPA Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| The two biggest brand moments of 2024, AND: Splitting the G | 16 Dec 2024 | 00:53:05 | |
In this week's episode of AdMission, Russ and Freddie discuss if marketing success is causing a worldwide shortage of Guiness, the biggest brand moments of 2024 and the resurgence of "beautiful advertising". Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| The AirPod ad | 25 Mar 2025 | 00:47:59 | |
Russ and Freddie discuss the new Spike Jonez directed AirPod spot, Australia's place in the Harvard sophisticated economy index, why anti-weed campaigns fail and how Australia got it's first dollar. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||
| Brain rot and the politics of memes | 18 Mar 2025 | 00:40:36 | |
Russ and Freddie talk about stuff the British stole, how the Liberal Party is using memes and explaining the 'Golden Fleece Awards'. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information. | |||