Explore every episode of the podcast Add To Cart: Australia’s eCommerce Show
| Title | Pub. Date | Duration | |
|---|---|---|---|
| From DIY Nails to 400 Million Views: How Serene Lim Turned Gellae into a Global Phenomenon | #473 | 08 Dec 2024 | 00:51:08 | |
In this episode of Add To Cart, we chat with Serene Lim, the mind behind Gellae (the gel nail stickers that make salon-quality nails achievable at home) and Cup 49 (bubble tea kits that bring café indulgence to your kitchen). Hear how Serene took Gellae to seven figures in its first year, racked up 400 million TikTok views, and landed her gel nail stickers on the shelves of 165 Boots stores across the UK and Ireland. We learn about how she crafts data-driven content strategies, addresses real customer pain points in creative ways, and how she bootstrapped her expansion without taking on outside investment. Serene also offers insights on balancing creativity with calculated risk-taking to achieve sustainable growth. This episode was brought to you by: About your guest: Coming from a non-business background and a family that faced challenges during their first decade in Australia, Serene Lim has defied the odds to bootstrap and scale two thriving eCommerce brands. As the sole founder, she led Gellae, her DIY gel nail sticker brand, to seven-figure success within its first year, amassing over 400 million organic views on social media. This rapid momentum caught the attention of Boots, which now stocks Gellae in 165 stores across the UK and Ireland. Serene is also the founder of Cup 49, a DIY bubble tea kit brand that allows tea lovers to recreate their favourite drinks at home. Both brands focus on addressing real-world frustrations with affordable, convenient solutions. When she’s not building brands, Serene is a massive foodie who loves travelling, bunnies, and all things miniature. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Jethro Marks from The Nile | Checkout #472 | 05 Dec 2024 | 00:10:45 | |
In this Checkout episode, we sit down with Jethro Marks, co-founder of The Nile, to uncover personal insights behind this pioneering ecom giant. Jethro shares his thoughts on disruptive platforms like Temu, his admiration for the logistics mastery of Dan Murphy’s and the critical role Google’s BigQuery is playing in powering The Nile. He also reflects on how balancing innovation with consistency has fed into the brand’s long-term success amidst the ever-changing ecom landscape. Check out our full-length interview with Jethro Marks here: How Jethro Marks is Transforming The Nile into a Leading Aussie Online Bookstore | #454 This episode was brought to you by: About your guest: Jethro Marks is the Co-Founder and CEO of The Nile, one of Australia's pioneering pure-play online retailers. With over 15 years of experience in eCommerce, Jethro has been there since the start with co-founder Mark Taylor, taking the enterprise from a living room with two guys and a computer to a global operation across Australia, New Zealand, the US, and UK, offering over 40 million products. A former Director of NORA, he is also a Non-Executive Director at DroneShield (ASX: DRO). About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Go Beyond the Drop-Off: How Last-Mile Delivery Builds Loyalty with Darren Kawalsky from Deliver in Person and Hawk Steele from Starshipit | #463 | 05 Nov 2024 | 00:58:03 | |
In this episode of Add To Cart, we chat with Darren Kawalsky, Chief Commercial Officer at Deliver in Person, and Hakan (Hawk) Steele, Partnerships & Sales Manager at Starshipit, about transforming last-mile delivery into a loyalty driver. Darren shares how Deliver in Person’s focus on reliability and 99.6% on-time rate—helps brands build trust from the doorstep and beyond. Hawk discusses Starshipit’s integration with Deliver in Person and how their real-time tracking and branded updates keep customers informed, while reducing support calls. Together, they discuss game-changing return options, like Deliver in Person’s “wait-and-try” service, and explore why the last mile is far more than just logistics. This episode was brought to you by: About your guests: Darren Kawalsky has over 25 years of experience spanning startups, scaleups, through to multi-billion-dollar global corporations. As a 3x Founder, Corporate Executive, & Advisor, he has a unique 360 degree perspective, with deep expertise across Retail, eCommerce (B2C & B2B), FMCG, Consulting, Logistics, Technology & AI. During his career, he’s worked closely with some of the largest, high-profile, elusive & fastest growing brands like Amazon, eBay, LVMH Group, JD.com, Samsonite, Kogan, IKEA & many more. Hakan (Hawk) Steele is Starshipit's Sales & Partnership Manager and has over 11 years of experience in logistics, working with hundreds of retail businesses including Showpo, Meshki, Lorna Jane and Billabong, to streamline their shipping and fulfilment operations as they scale. As a founder of a small business himself, Hawk understands many of the challenges SMEs face today. With a proven track record in both operational excellence and strategic development, he thrives on delivering innovative solutions that propel business success. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| How to Implement the Right Tech for Your Business with Teresa Sperti | #372 | 14 Jan 2024 | 00:47:57 | |
In this episode of Add To Cart, we are joined by Teresa Sperti, founder and director of advisory firm, Arktic Fox, specialists in digital, eCommerce & capability development. Teresa’s background leading digital transformations at retailers like Coles and Officeworks led her to start the business that works with clients such as Bunnings, Bega and Carpet Court. In this chat, Teresa shares her simple but effective framework for business casing, how to get the best out of your technology partners - dos and don'ts style. She also talks us through the government changes to the privacy act and the impacts on businesses - you don’t want to miss that. Links from the episode: Questions answered
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Teresa Sperti from Arktic Fox Teresa Sperti is a highly seasoned and regarded digital and eCommerce leader with over 20 years’ experience working with and for leading brands including Coles, Officeworks and World Vision amongst others. Since establishing Arktic Fox four years ago, Teresa and her team have been partnering with leading brands and scale up retailers and CPG | FMCG brands to drive eCommerce adoption and capability build, to enable better utilisation of data to enhance experience and deliver better omnichannel experiences and supported brands to utilise and invest in tech to underpin their strategy. You can contact Teresa at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Alisa and Lysandra Fraser from al.ive body | Checkout #371 | 11 Jan 2024 | 00:06:20 | |
In this episode of Add To Cart, we checkout Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body. Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product lines, 750 stockists and an estimated 2024 turnover of $22 million. Links from the episode: From Building on The Block to Brand Building with al.ive body Founders | #360 Questions answered in the podcast:
About your co-hosts: Alisa and Lysandra from al.ive body Born and raised in South Australia by a resilient single mother, Alisa and Lysandra Fraser were instilled with a strong work ethic and an unyielding determination from an early age. The Block unveiled their hidden talent for interior design and enabled them to establish Alisa & Lysandra Interiors. In 2020, they boldly launched al.ive body, a personal care brand, driven by their quest for soap that complements their design projects. Within 3 years, al.ive body expanded to include home care and baby products, surpassing expectations. You can contact Alisa at LinkedIn You can contact Lysandra at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Tell Stories Your Customers Will Love with Sabri Suby | #370 | 07 Jan 2024 | 00:56:12 | |
In this episode of Add To Cart, we are joined by Sabri Suby, the founder and head of growth at digital marketing agency King Kong, author of ‘Sell Like Crazy’ and investor on TV show Shark Tank Australia. Sabri launched King Kong in 2014 as a $50 venture from his bedroom in Byron Bay. The now global business is one of Australia’s fastest growing companies and was valued at $72m last year. In this chat Sabri shares the metrics that matter most and how to use them, tips on when and when not to use an agency like his, his minimum GP and AOVs for ecommerce businesses he’s involved in and the brand that gave him the best unboxing experience of his life. We even get to go behind the scenes in a Shark Tank deal he did with one of our previous Add To Cart guests. Links from the episode: Condoms and Quiz Shows: The Get Down Story | #218 Questions answered:
This episode was brought to you by… About your co-host: Sabri Suby from King Kong Sabri Suby is the founder and head of growth at Australia’s fastest-growing full-service digital marketing agency King Kong, author of international bestseller Sell Like Crazy and one of five investors on the 2023 season of Shark Tank Australia, a globally recognised entrepreneurial reality TV show. Sabri launched his business, King Kong, in 2014 as a $50 venture from his bedroom in Australia’s Byron Bay. The business has since grown to become a 90-strong global empire. King Kong was valued at an estimated $50m in 2021, prior to rolling out globally, and it was later valued at $72m in 2023 following 2 years of substantial growth. You can contact Sabri at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Matthew Pezzimenti from Conversion Kings | Checkout #369 | 04 Jan 2024 | 00:06:35 | |
In this episode of Add To Cart, we checkout someone who likens himself to a popular eighties TV character. Didn’t we all aspire to be Magnum PI Uncle Jesse from Full House at some point? I ended up more like Norm from Cheers - I’m showing my age now. We’re talking to another smart, resourceful problem solver - just like Macgyver - there you go, did you get it right? My guest is Matthew Pezzimenti, Founder and Director of Conversion Kings. Since 2014, they’ve been working on Conversion Rate Optimisation processes for leading Australian and International brands like Koala, StyleTread and Woolworths. Now Matt may not have a highly gelled mullet or a roll of duct tape in his back pocket, but he does know a hell of alot about creating CRO solutions to fix the problems your eCommerce business might be having. Links from the episode: Unlocking Conversion Rate Optimization with Conversion Kings | #358 Questions answered in the podcast:
About your co-host: Matthew Pezzimenti from Conversion Kings Matt is an accomplished Conversion Rate Optimisation expert and the visionary behind Conversion Kings. With a burning passion for crafting extraordinary online experiences that translate into tangible revenue, Matt takes immense pride in delivering top-notch optimisation services tailored just for you! As the founder, his mission revolves around enlightening and empowering individuals from all walks of life about the power of Optimisation while establishing a dependable and scalable optimisation process. Beyond his role in elevating Conversion Kings to a renowned global agency, Matt is affectionately known as the "Conversion King" among peers and clients alike, owing to his unwavering dedication to the captivating realm of optimisation. Join us in exploring the wonderful world of optimisation with this exceptional speaker and thought leader. You can contact Matt at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information. | |||
| Add To Cart’s Best Bits of 2023 | #368 | 31 Dec 2023 | 00:54:24 | |
2023 was a jam packed year of conversations packed with gold nuggets of wisdom to help our ecommerce businesses. In this special episode, we’re sharing the best bits of conversations from 2023 that have a special place in our hearts. It’s an opportunity for you to hear a little bit of the gold you may have missed, all in one place. Alice Williams from Ovira: The Most Followed Aussie Brand on Tik Tok | #276 Alice Williams is the founder of Ovira, a period pain relief device. In this chat you’ll hear all about how Alice built the brand and how her and the team got to 6m TikTok followers. Eugene Cheng from Sneaker Laundry: World’s Wealthiest Shoe Shiner | #305 This episode is the first from Add to Cart’s co-host Jo Anne Hui MIller, who joined us in 2023. Eugene Cheng is an ex-lawyer who’s now known as Australia’s wealthiest shoe shiner after founding Sneaker Laundry, which offers sneaker cleaning products as well as services, both online and in-store. Eugene shares how he sees the relationship between ecommerce and bricks and mortar and he gets into the detail of the radical re-brand he’s right in the middle of. Laura Thompson and Sarah Sheridan from Clothing The Gaps: Mob At Heart | #337 Part of the Voice series we released ahead of the referendum back in October, in this chat, you’ll hear from Clothing The Gaps co-founders Laura Thompson and Sarah Sheridan. We hear about their battle with the American clothing giant Gap, how being receptive to an avalanche of DMs increased their sales and their take on how acknowledgements of country done right, can make all the difference. Andrew Lipp from EQL: The Psychology of Hype Drops | #292 Andrew Lipp is the CEO and Co-Founder of EQL (that’s E-Q-L pronounced Equal). A former sneakerhead who felt the pain of missing out more than once and, with the help of two former Google colleagues, decided to create a solution. EQL is an end-to-end platform built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch by facilitating site reliability, accurate payments, scam prevention and helping to ensure a level playing field for customers. We get insights from Andrew on how to manage the chaotic conditions of an ecommerce hype drop and some of the crazy things that get sold in this way…bottled Cheeto dust anyone? Thanks for tuning in this year! We’ll see you soon to kick off 2024. Hosted on Acast. See acast.com/privacy for more information. | |||
| Nathan Yun and Rex Zhang from Paire | Checkout #367 | 28 Dec 2023 | 00:11:43 | |
In this episode of Add To Cart, we checkout Nathan Yun and Rex Zhang, old friends and Co founders of Paire - P A I R E - a sock brand that is all about comfort and sustainability. The pals set about reinventing sock functionality to address frustrating experiences with smelly, sweaty, slippy foot underwear and the results have bagged them five star reviews, angel investment and revenue doubling year on year. Their range has now expanded to include t-shirts, towels and loungewear. Links from the episode: Innovating in the Textile Industry: How Paire is Redefining Comfort and Sustainability | #356 Questions answered in the podcast:
About your co-hosts: Nathan Yun from Paire Nathan possesses a diverse background in the film industry, having served as Jackie Chan's assistant, and later excelling in business, startup marketing and branding. Witnessing the exploitation during a research trip to India fueled his passion for sustainable fashion. Nathan's creativity and determination, coupled with his eye for responsible business practices, have been instrumental in the success of Paire's revolutionary clothing line. You can contact Nathan at LinkedIn Rex comes from a family that has been running textile factories for over 40 years. He is a textile expert with extensive knowledge of fabric technology and materials science. Drawing from Rex's expertise and dedication, Paire introduced Supreme CoolBlend, a game-changing thread blending Merino wool and cotton. Rex's commitment to sustainable innovation has propelled Paire's mission to revolutionise the fashion industry, creating environmentally friendly and incredibly comfortable clothing. You can contact Rex at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information. | |||
| Add to Cart's Most Popular Guests of 2023 | #366 | 24 Dec 2023 | 00:40:19 | |
The people have spoken! After another massive year at Add To Cart, it’s time to share with you the top three most downloaded episodes of 2023. We’ve pulled the best parts of these ecommerce chats in this special episode. But if you just want to know who won the popularity contest, here you go, in reverse order... 3. Simon Beard, co-founder of Culture Kings, one of the most exciting retail brands Australia has ever seen.. From a stall at the Carrara markets to a $600m valuation in 2021, and a successful partial exit, one of the biggest private retail acquisitions in Australia's history. The episode explores the findings that came out of Shopify’s Australian Retail Report published back in July, but we get some really cool insights from Simon on loyalty, AI and looking after the team. 2. Erica Berchtold from The Iconic: Pushing the Limits of eCommerce | #261 Erica is one of the most influential leaders in the retail landscape and she is also Add to Cart’s most requested guest. At the time of this chat, Erica was CEO of The Iconic, Australia’s very own online fashion powerhouse, committed to customer and at the forefront of technology and innovation. Despatching from a 28,000sqm fulfilment centre in Sydney, with almost a thousand staff, they continue to redefine the future of retail in Australia and New Zealand. We hear how Erica stays connected to customers, the secrets to an 8 minute delivery turnaround - from order placed to ready to ship, and the achievement she’s most proud of. 1. Davie Fogarty from The Oodie: The Fad That Stuck Around | #271 Davie Fogarty is founder of The Oodie. His product, the original oversized wearable blanket, turned his last $500 into a 250 million dollar business and now sits inside The Davie Group alongside Pupnaps, ZoeTech and Australian Furniture Warehouse. You may have seen him as a judge on Shark Tank this year too. Davie’s story is a real rags to riches tale - he had some hard times and more than a few failures before hitting the jackpot with The Oodie. In this conversation he shares practical takeaways on product selection, trend spotting and how he manages stress. We hope you enjoy a look back on the most popular episodes of 2023. We’ll see you soon for new episodes in 2024! Hosted on Acast. See acast.com/privacy for more information. | |||
| Melissa Drennan from Green Friday | Checkout #365 | 21 Dec 2023 | 00:08:08 | |
In this episode of Add To Cart, we checkout Melissa Drennan, CEO of Green Friday, a business born from a desire to disrupt retail consumerism on behalf of the planet. Starting in 2021 with an inaugural event which ran at the same time as the Black Friday - Cyber Monday period featuring 23 partners, they’ve grown to now host 260 brands - people like Michael Hill, Salvos Stores and Frank Green. They have an engaged customer base of 12,000 and continue their mission to educate and inspire consumers to buy better. Links from the episode: Thank F**k It’s Green Friday: An Antidote To Overconsumption | #349 Questions answered in the podcast:
About your co-host: Melissa Drennan from Green Friday Melissa is a retail industry expert with over 20 years of experience in buying and planning across the UK and Australia. She made a name for herself in companies like THE ICONIC and Catch. During her tenure at THE ICONIC, Melissa found her true passion for instigating change within the industry. Witnessing the environmental impact of consumption patterns, she became driven to build more sustainable options and promote a circular model of consumption. As an advocate for sustainable practices, Melissa is constantly seeking innovative and practical solutions to address the challenges the industry faces. Her visionary approach, combined with her deep understanding of retail and her unwavering dedication, makes her a driving force in shaping a more sustainable future. About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| How to Create Social Video without Influencers with Creator Flow | #364 | 17 Dec 2023 | 00:47:03 | |
In this episode of Add To Cart, we are joined by Dave Hack and George Brown, co founders of Creator Flow, a platform that connects brands with UGC-style Ad Creators. The founders saw a gap between those that have a need for social media ad content to be made and those with the talent, experience and availability to make it. They’ve filled their books with high quality Australian creators and are working with some pretty impressive clients - outfits like Shark Ninja, Who Gives A Crap and The Oodie. Today, Dave and George get into the detail of exactly what UGC is and how it differs from influencer content. They share wisdom from both sides of the equation - how to produce great content and the must haves when briefing for UGC. We also get their predictions on where we’re going to see most future disruption in this space. If you’re keen to try the platform, sign up here https://creatorflow.au with the code ADDTOCART and you’ll get 100 credits, courtesy of Dave and George. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email. About your co-hosts: Dave Hack and George Brown from Creator Flow Dave Hack and George Brown are the founders of Creator Flow, aiming to make getting user-generated content (UGC) easier than ever before. George’s background in building Washbloc and Dave’s understanding of the struggles faced by freelance creatives have led them to unite their expertise. Together, they help brands connect directly with UGC creators, ensuring a steady supply of engaging content while enabling creators to pursue their passion full-time. You can contact Dave at LinkedIn You can contact George at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||
| Jessica Pallant from Swinburne University of Technology and Jason Pallant from RMIT University | Checkout #363 | 14 Dec 2023 | 00:08:33 | |
In this episode of Add To Cart, we checkout Jason and Jessica Pallant, the his and hers of marketing research, a dream team package whose academic take on Ecommerce provides much needed clarity and a fresh perspective. Their recently published paper (aptly titled The NIghtmare Before Christmas) delves into how brands feel about taking on Black Friday, Cyber Monday, Pre-Christmas, the lot. They asked a bunch of retailers to spill the beans on their approaches to the sales in an attempt to work out how to change the race to the bottom for everyone’s benefit. Links from the episode: More Than A Discount: How Retailers Can Win at Pre Christmas Mega Sales | #347 Questions answered in the podcast:
About your co-hosts: Jason Pallant from RMIT University Dr Jason Pallant is a Senior Lecturer at RMIT University, researching the impact of emerging technologies on customer experience, as well as Director of Knowledge Enablement at The Lumery, where he is leading the development of a new MarTech and CX learning platform. Jason has authored over 20 peer-reviewed academic studies on retail topics ranging from omnichannel retail, augmented reality, showrooming, and data privacy, and regularly shares his research as a featured author for Inside Retail. He is a judge for retail industry awards hosted by Inside Retail and the National Retail Association, and was named on ReThink Retail’s global Top Retail Influencers list for 2023 – the only Australian academic to be included. You can contact Jason at LinkedIn Jessica Pallant from Swinburne University of Technology Dr Jessica Pallant is a Marketing Academic within Swinburne Business School with specific expertise in consumer services, customer experience, and the impacts of emerging technologies. She has a PhD in Marketing focused on the human side of customisation technologies, and has led multiple studies on topics including generative AI, customer experience, retailing, and service innovation which have been published in leading peer-reviewed academic journals. She shares her expertise with leading organisations in retail and consumer services through commissioned research and consulting projects, and regularly writes for public outlets including Inside Retail and The Conversation. You can contact Jess at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||
| Surviving the Shark Tank: How Lou Rice and Ben Stainlay Won Over Sharks and Kindle Lovers Alike with Strapsicle | #462 | 03 Nov 2024 | 00:59:50 | |
In this episode of Add To Cart, we chat with Lou Rice and Ben Stainlay, the creative minds behind Strapsicle, the Kindle accessory that’s won over Shark Tank investors and taken BookTok by storm. With backgrounds in creative direction and project management for top brands like CommBank and Woolies, Lou and Ben have transformed Strapsicle into a seven-figure business in just two years. They share how they built a loyal community of readers, how their Amazon-first strategy helped them reach international audiences without heavy costs, and what went into their detailed pitch prep for Shark Tank. This episode was brought to you by... About your guests: Lou Rice and Ben Stainlay are the force behind Strapsicle, a game-changing Kindle accessory that’s made reading more comfortable for over 100,000 happy customers worldwide. In just two years, they’ve grown Strapsicle into a thriving seven-figure business, with the product going viral and racking up over 30 million views. All of this while they juggled demanding corporate jobs and family life with 3 year old Archie. Strapsicle has quickly become a favourite among readers and Kindle lovers for its simple yet effective design, which prevents hand cramps and device drops, making it a top-seller on Amazon. With a loyal community on BookTok and recent success on Shark Tank, Lou and Ben are just getting started on their mission to make reading comfortable for all. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Unlocking the Value of Size Inclusivity with Australia’s First Plus Size Model | #362 | 10 Dec 2023 | 00:43:20 | |
In this episode of Add To Cart, we are joined by Natalie Wakeling, founder of Embody Women. Natalie landed her first editorial spread in Cosmopolitan Magazine in 2000 and since then has worked with every major Australian fashion title, plus-size brand and large retailer. Her own struggle as a teenager to find cool fashion that actually fit, led her on a crusade for size inclusivity – and in 2006 she launched her own plus size fashion label, Embody Women. In our chat, Natalie shares the surprising stats of the plus size fashion market, her trust policy with returns and the journey she’s taken to acquisition. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Natalie Wakeling from Embody Women You can contact Natalie at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Emilio Murphy from Muscle Nation | Checkout #361 | 07 Dec 2023 | 00:07:54 | |
In this episode of Add To Cart, we checkout Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand. Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them conquer the teeth whitening sector. Links from the episode: Mastering Paid Media with Muscle Nation | #345 Questions answered in the podcast:
About your co-host: Emilio Murphy from Muscle Nation Emilio is a unique blend of a results-driven performance marketer with a keen eye for creative strategies. With experience in hyper-growth startups like Hismile, where he served as the Advertising Manager, Emilio has successfully executed key brand moments and managed budgets in the eight-figure range. Currently, he leads the paid efforts at Muscle Nation, a thriving Australian supplement and apparel brand. You can contact Emilio at LinkedIn About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| From Building on The Block to Brand Building with al.ive body Founders | #360 | 03 Dec 2023 | 00:46:57 | |
In this episode of Add To Cart, we are joined by Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body. Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product lines, 750 stockists and an estimated 2024 turnover of $22 million. We do chat briefly about their success on The Block back in 2013, but the pair have done so much more since then. They share their stand out learnings from a recent warehouse relocation, how they approach decision-making as twin sisters and co founders and why forecasting is such an important aspect of their business. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-hosts: Alisa and Lysandra from al.ive body Born and raised in South Australia by a resilient single mother, Alisa and Lysandra Fraser were instilled with a strong work ethic and an unyielding determination from an early age. The Block unveiled their hidden talent for interior design and enabled them to establish Alisa & Lysandra Interiors. In 2020, they boldly launched al.ive body, a personal care brand, driven by their quest for soap that complements their design projects. Within 3 years, al.ive body expanded to include home care and baby products, surpassing expectations. You can contact Alisa at LinkedIn You can contact Lysandra at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Clinton Schultz from Sobah Beverages | Checkout #359 | 30 Nov 2023 | 00:05:51 | |
In this episode of Add To Cart, we checkout the founder of one of the most interesting non-alcoholic brewing companies in Australia, Clinton Schultz. A Gamilaraay man, psychologist, former chef and co-founder of Sobah Beverages. In 2017, after two years on the wagon, Clinton was frustrated at the lack of adult drink options that weren’t alcoholic and launched Sobah in response. The business is on a mission to champion Aboriginal and Torres Strait Islander culture, native foods and well-being, and through their unique range of brews, help to reduce the stigma around socialising sober. From producing limited edition drinks in collaboration with musicians like Peking Duk to opening Australia’s first dedicated non-alcoholic brewery, Sobah is growing fast, just like its category. Links from the episode: Sobah’s Journey to Successful Non-Alcoholic Beer Brand | #341 Questions answered in the podcast:
About your co-host: Clinton Schultz from Sobah Dr. Clinton Schultz, Gamilaraay man, psychologist and visionary founder of Sobah Beverages, is a trailblazer in the world of crafting flavourful and innovative non-alcoholic craft beer. With a unique blend of expertise in First Nations' health and a passion for Australian native ingredients, Clinton has created a brand that celebrates taste, culture, and community. His commitment to sustainable practices and his dedication to promoting responsible choices have paved the way for Sobah's exceptional journey in the beverage industry. You can contact Clinton at LinkedIn About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Unlocking Conversion Rate Optimization with Conversion Kings | #358 | 26 Nov 2023 | 00:50:48 | |
Today’s guest likens himself to a popular eighties TV character. Didn’t we all aspire to be Magnum PI or Uncle Jesse from Full House at some point? I ended up more like Norm from Cheers - I’m showing my age now. Today we’re talking to another smart, resourceful problem solver - just like Macgyver - there you go, did you get it right? My guest is Matthew Pezzimenti, Founder and Director of Conversion Kings. Since 2014, they’ve been working on Conversion Rate Optimisation processes for leading Australian and International brands like Koala, StyleTread and Woolworths. Now Matt may not have a highly gelled mullet or a roll of duct tape in his back pocket, but he does know a hell of alot about creating CRO solutions to fix the problems your eCommerce business might be having. In this chat, he runs through some of the common issues and how to fix them, shares tips on ironing out your GA4 implementation and names the top tools that can help you build an army of converts. Links from the episode: Questions answered:
This episode was brought to you by… About your co-host: Matthew Pezzimenti from Conversion Kings Matt is an accomplished Conversion Rate Optimisation expert and the visionary behind Conversion Kings. With a burning passion for crafting extraordinary online experiences that translate into tangible revenue, Matt takes immense pride in delivering top-notch optimisation services tailored just for you! As the founder, his mission revolves around enlightening and empowering individuals from all walks of life about the power of Optimisation while establishing a dependable and scalable optimisation process. Beyond his role in elevating Conversion Kings to a renowned global agency, Matt is affectionately known as the "Conversion King" among peers and clients alike, owing to his unwavering dedication to the captivating realm of optimisation. Join us in exploring the wonderful world of optimisation with this exceptional speaker and thought leader. You can contact Matt at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||
| Alice Kuepper from Winning Group | Checkout #357 | 23 Nov 2023 | 00:06:02 | |
In this episode of Add To Cart, we checkout Alice Kuepper from Winning Group. Alice landed her ‘dream job’ as Head of Sustainable Business and Corporate Social Responsibility at the home of Appliances Online and Winning Appliances in 2020. The broad and far-reaching role includes goals such as championing a circular economy, ensuring good visibility on supply chain ethics and forging meaningful connections with First Nations communities. It feels like destiny may have played a significant part in Alice’s career path. Growing up living in different countries and societies, studying sociology and then being exposed to the progressive world of ecommerce. Links from the episode: Sustainability and Social Responsibility in Ecommerce: How Winning Group is leading the way | #343 Questions answered in the podcast:
About your co-host: Alice Kuepper from Winning Group Alice is an authentic business leader and strategist who believes in the shared value approach and the power of business as a catalyst for positive societal change and sustainable growth. In her role at Winning Group as Head of Sustainable Business and CSR, Alice led the development of the company's first sustainability and social impact strategy and is creating value by engaging employees, customers and partners into the delivery of impact initiatives across responsible sourcing, charity & community engagement, waste & recycling and carbon management. With 15+ years of leadership experience, Alice was previously managing multifunctional teams and complex projects within the e-commerce sector with responsibility for commercial performance, marketing, partnerships, stakeholder engagement, sustainability and product development. You can contact Alice at LinkedIn About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information. | |||
| Innovating in the Textile Industry: How Paire is Redefining Comfort and Sustainability | #356 | 19 Nov 2023 | 00:56:03 | |
One of the best things about hosting a podcast is the education I receive in the process. I’ve learned about work life balance from Anthony Zaccaria at Linktree, values from Julie Mathers at Flora & Fauna and timing from Gabby Liebovich of Catch. I’ve even got a recipe for homemade bread from Adam Lindsay from Koh. Today’s episode has more than its fair share of revelations for me - on everything from textile weaving machinery settings to what it's like to work for one of Hollywood’s most famous martial arts stuntmen. More on that later. Today, we are joined by Nathan Yun and Rex Zhang, old friends and Co founders of Paire - P A I R E - a sock brand that is all about comfort and sustainability. The pals set about reinventing sock functionality to address frustrating experiences with smelly, sweaty, slippy foot underwear and the results have bagged them five star reviews, angel investment and revenue doubling year on year. Their range has now expanded to include t-shirts, towels and loungewear. In this chat Nathan and Rex give us a fascinating window into the world of fabric technology, advice on how a Shopify site can be anything but standard and some sobering insights from their lived experience as Asian Australian founders. Links from the episode: Questions answered:
About your co-hosts: Nathan Yun from Paire Nathan possesses a diverse background in the film industry, having served as Jackie Chan's assistant, and later excelling in business, startup marketing and branding. Witnessing the exploitation during a research trip to India fueled his passion for sustainable fashion. Nathan's creativity and determination, coupled with his eye for responsible business practices, have been instrumental in the success of Paire's revolutionary clothing line. Rex comes from a family that has been running textile factories for over 40 years. He is a textile expert with extensive knowledge of fabric technology and materials science. Drawing from Rex's expertise and dedication, Paire introduced Supreme CoolBlend, a game-changing thread blending Merino wool and cotton. Rex's commitment to sustainable innovation has propelled Paire's mission to revolutionise the fashion industry, creating environmentally friendly and incredibly comfortable clothing. Hosted on Acast. See acast.com/privacy for more information. | |||
| Checkout Laura Thompson and Sarah Sheridan | #355 | 16 Nov 2023 | 00:06:53 | |
In this episode of Add To Cart, we checkout Clothing The Gaps co-founders Laura Thompson and Sarah Sheridan. Started as a COVID hustle when Laura and Sarah were in health promotion, Clothing The Gaps is now Australia’s leading Indigenous fashion brand, and arguably, Australia’s foremost brand when it comes to leading real social change. From their Free The Flag campaign (which ended up freeing the flag) to this year’s Voice referendum, Clothing The Gaps are an inspirational team who won’t stop or apologise for standing up for issues that matter to Indigenous Australians.. Links from the episode: Laura Thompson and Sarah Sheridan from Clothing The Gaps: Mob At Heart | #337 Questions answered in the podcast:
About your co-hosts: Laura Thompson from Clothing The Gaps Laura is CEO & Co-Founder at Clothing The Gaps and an experienced Manager with a demonstrated history of working in Community health care and Aboriginal Community Controlled Health Services. Skilled in Nonprofit Organizations, Communication, Health Promotion, and Teamwork. You can contact Laura at LinkedIn Sarah Sheridan from Clothing The Gaps Sarah is Co-Founder of Clothing The Gaps. She is passionate about energising spaces, from boardrooms to prisons, to create engaging and lasting impact for social change, especially within reconciliation and health and well-being. Using creativity to facilitate opportunities and spaces for people to come together to connect brings her joy. Working predominantly alongside the Aboriginal Community in Melbourne, Sarah is an experienced Health Promotion and Community Engagement Practitioner with a demonstrated history of solutions focused, strength based program development and communication. These skills have translated to a unique approach to operations and sustainable business development. Always keen to hear from people in leadership, governance, health, social enterprise, community development and social change fields. You can contact Sarah at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||
| How Total Tools are Mastering the Trade of Customer Loyalty - LIVE | #350 | 13 Nov 2023 | 00:33:21 | |
Coming to you today from another live event…we’re on a bit of a roll and are loving bringing our conversations into a packed room. Much funner than being the lone ranger in my studio. This time, we are in Melbourne at Emarsys The Power to the Marketer event. Power to the Marketer is a global event and this year’s theme was elevating the Art & Science of Marketing. My guest is Darren Gunton, GM of Marketing at Total Tools, Australia’s largest independent professional tools retailer with 81 franchise stores and doing over $1b in revenue. In this chat, Darren channels his customer, the tradie (swear words and all - just a heads up on that if you’ve got any kids with you!) He shares how he is pushing the boundaries of hyper personalisation with a loyalty programme that services the 1.9m tradies Total Tools has on its database (Total Tools is one of EMarsys long standing and proudest customers. He also shares how a fail fast mentality is his mode of choice and how he goes face to face with his customers - sometimes with some shitty results. It will all make sense in the chat I promise! There are a tonne load of loyalty tips in here and bucketloads of passion for making sure customers have a great experience. We’re going to kick off with our chat with Darren and then close out with some takeaways with EMarsys Will Wilson who is the Regional Vice President of Sales for A Pac and Japan and was the host with the most on the day. Links from the episode: Questions answered:
About your co-hosts: Darren Gunton from Total Tools Darren is a passionate, driven and successful marketing professional who thrives on success and enjoys infecting others with his passion and energy. He has over 20 years of professional marketing experience, specialising in hospitality and retailing in a franchised environment. Whilst he prides himself on his strategic thinking, his strength lies in the ability to drive a business by being hands on and leading by example. You can contact Darren at LinkedIn Will Wilson from Emarsys As Regional Vice President for APJ, Will leads the sales team across the region for Emarsys. Will has a passion for learning about how businesses serve their consumers and identifying ways to support their strategic growth through technology. Will has over 15 years experience in MarTech, consulting and leadership roles. You can contact Will at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||
| How Glow Capital Partners Choose Bankable Ecommerce Founders | #354 | 12 Nov 2023 | 00:52:20 | |
In this episode of Add To Cart, we are joined by Justin Ryan, Co founder of Glow Capital Partners, a growth equity firm investing in high growth brands and businesses in Australia and New Zealand. Having led 22 private equity investments and a big fan of partnering with innovative entrepreneurs and founders, Justin started the Glow Capital business in 2021 alongside Kate Morris of Adore Beauty. Earlier this year they secured their first major client, Cargo Crew. Justin and I chat about the benefits of having an experienced grass roots founder like Kate Morris at the head of the company, he delves into the detail of attractive unit economics and shares the red flags he looks out for when investing in businesses. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Justin Ryan from Glow Capital Partners Justin Ryan is Co-Founder and Managing Partner at Glow Capital Partners, a private equity firm that invests in high growth and future focused companies. Justin has an extensive private equity investment track record since starting in the industry in 1997 at Catalyst Investment Managers, including the last decade at Quadrant Private Equity as a Managing Partner. Justin was Chair of the Australian Venture Capital Association (now Australian Investment Council) in 2003. Since 1997, Justin has led 22 private equity investments, 17 are fully exited and 2 partially exited. Seven have received deal of year from the Australian Investment Council. Justin also has extensive operational experience, gained while CEO and Managing Director of Alesco Corporation, an ASX 200 listed company with a portfolio of over 100 industrial brands which was acquired by Dulux Corporation in 2011. You can contact Justin at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||
| Gai Le Roy from IAB Australia | Checkout # 461 | 31 Oct 2024 | 00:08:54 | |
In this Checkout episode of Add To Cart, we dive into the personal side of Gai Le Roy, CEO of IAB Australia. Gai shares some fun and surprising insights, including the story behind the weirdest thing she’s ever bought online—a pantomime playbook that unexpectedly sparked joy. She talks about the retailers that inspire her, the sustainability efforts of Harris Farm and unique shopping experiences in Japan. Gai also discusses the simple yet vital tech tool she relies on daily, her favourite podcasts (namely the Pivot Podcast), and her passion for sustainability and mental health advocacy. Check out our full-length interview with Gai Le Roy here: Retail's Digital Shift: IAB’s Gai Le Roy on Balancing Value and Privacy | #444 This episode was brought to you by.. About your guest: Gai Le Roy, CEO of IAB Australia, is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in digital media, audience development, consumer behavioural research, and data analytics, helping businesses leverage insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Pippa Hallas from Ella Bache | Checkout #353 | 09 Nov 2023 | 00:06:18 | |
In this episode of Add To Cart, we checkout CEO of an Australian skincare brand, with a heritage dating back to the birth of the modern beauty industry in the 1930s. Pippa Hallas is the great niece of the original founder of Ella Bache and has been at the helm since 2010. With counters in David Jones and franchises in over 150 salons across Australia, Ella Bache has an emphasis on individual skincare solutions and education. In this chat, Pippa shares the secrets to maintaining a legacy brand, how she executed the ultimate digital transformation and why she chooses snow covered Boston for business inspiration every year. Links from the episode: Pippa Hallas from Ella Bache: Glow Through Time | #332 Questions answered in the podcast:
About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Pippa Hallas from Ella Bache Ella Baché is 65 years young and has celebrated many milestones; Pippa has had the privilege of taking this company on a journey through the changes of the empowered consumer, an increasingly rapid growth of ‘fast food’ beauty, whilst challenging the pivotal changes in buying behaviours and brand loyalty of new generations. Throughout her time as CEO, she has seen Ella Baché expand to over 150 franchise locations across the country, a long way from its 1930’s beginnings. But one thing will always remain the same, Pippa’s continual focus on the empowerment of women, whether it be through education or the franchise network or speaking with individuals on the importance of skincare; Pippa encourages these women to become leaders in their own right – it is the core of the brand and the core of her values too. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| How Rationale Skincare Services The Most Discerning Customers in The World | #352 | 05 Nov 2023 | 00:48:23 | |
In this episode of Add To Cart, we are joined by Shamini Rajarethnam, CEO of Rationale. Shamini joined the Australian luxury skincare brand as a marketing and digital coordinator in 2011. Just four years later, she was CEO. Rationale started life in the doctors surgery, prescribed by dermatologists and plastic surgeons to promote optimum skin health. Blending science with Australian botanicals, Rationale is now also available online with flagship stores across Australia, Asia and in LA. Shamini and I chat about her career trajectory, what it’s been like to enter the US market and the exciting new experience Rationale will be launching this year. We get into some juicy stuff about what it’s like being married to another retail entrepreneur, how the retail power couple juggle work and family together – and how it’s not that much different to being Beyonce and Jay-Z . Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email. About your co-host: Shamini Rajarethnam from Rationale Shamini is an experienced professional with a demonstrated history of working in the beauty industry. A strong background as a marketing professional with a love for marketing + brand management and digital strategy, with demonstrated capabilities as an operational lead. Passionate about people and culture within a business with laser like focus on building and leading strong dynamic teams. You can contact Shamini at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||
| Drew Mansur from TileCloud | Checkout #351 | 02 Nov 2023 | 00:10:15 | |
In this episode of Add To Cart, we checkout Drew Mansur. Drew is the Co founder of TileCloud, an online D2C store transforming the often confusing and overwhelming tile buying process. With over 300,000 Instagram followers and partners such as Three Birds Renovations, TileCloud provides inspiration and the goods to elevate your reno with minimum fuss. Drew struck me as down to earth and perceptive - the kind of guy you want on speed dial when dealing with a dodgy builder. Links from the episode: Drew Mansur from TileCloud: Samples and Service | #334 Questions answered in the podcast:
About your co-host: Drew Mansur from TileCloud Drew Mansur is the co-founder and head of growth at TileCloud – Australia’s leading online tile store. He graduated from the university of UNSW with a degree in construction management and entered into the construction industry. From there, he co-founded a commercial tiling business which ultimately led to the start of TileCloud. Drew is a serial renovator and through some frustrating experiences of his own, he felt there had to be a better way for renovators to find the right tiles and get them on site. It was this practical understanding of the needs of the renovator coupled with his prior construction management background that led to the formation of an ecommerce based solution for buying tiles. (in spite of everyone’s insistence that ‘you have to touch and feel the tiles before you buy them’) When not helping to grow the business, Drew can be found trying to wrangle his three young daughters and working on his golf swing. You can contact Drew at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Thank F**k It’s Green Friday: An Antidote To Overconsumption | #349 | 29 Oct 2023 | 00:50:51 | |
In this episode of Add To Cart, we are joined by Melissa Drennan, CEO of Green Friday, a business born from a desire to disrupt retail consumerism on behalf of the planet. Starting in 2021 with an inaugural event which ran at the same time as the Black Friday - Cyber Monday period featuring 23 partners, they’ve grown to now host 260 brands - people like Michael Hill, Salvos Stores and Frank Green. They have an engaged customer base of 12,000 and, with this year’s event - which is on right now - they continue their mission to educate and inspire consumers to buy better. Melissa shares how the Green Friday platform works and how brands can be involved, wherever they are on their sustainability journey. She gives her take on how retail can cater to the growing eco-conscious consumer and provides a valuable lesson in sustainability maths. Links from the episode: Questions answered:
This episode was brought to you by… About your co-host: Melissa Drennan from Green Friday Melissa is a retail industry expert with over 20 years of experience in buying and planning across the UK and Australia. She made a name for herself in companies like THE ICONIC and Catch. During her tenure at THE ICONIC, Melissa found her true passion for instigating change within the industry. Witnessing the environmental impact of consumption patterns, she became driven to build more sustainable options and promote a circular model of consumption. As an advocate for sustainable practices, Melissa is constantly seeking innovative and practical solutions to address the challenges the industry faces. Her visionary approach, combined with her deep understanding of retail and her unwavering dedication, makes her a driving force in shaping a more sustainable future. You can contact Melissa at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Nick Morgan from Vudoo | Checkout #348 | 26 Oct 2023 | 00:09:39 | |
In this episode of Add To Cart, we are joined by Nick Morgan, Founder and CEO of Vudoo, a platform that connects content to commerce and brings the checkout to the customer…we’re talking turbo-charged shoppable video and engagement to match. Vudoo started in 2016 and clients include Nike, Westpac and Vogue. Links from the episode: Nick Morgan from Vudoo: The Magic of Interactive Video | #330 Questions answered in the podcast:
About your co-host: Nick Morgan from Vudoo Nick Morgan, CEO & Founder, Vudoo, is a seasoned entrepreneur and technology leader with over 15 years of experience in digital marketing services. He was a pioneer of the Australian eCommerce sector, played a crucial role in advancing the industry and continues to champion the role of technology to transform businesses and elevate people’s lives. Nick has a proven track record of delivering digital transformation solutions for the public and private sectors, including Adairs, ANZ, Lumo Energy, Tefal, Invictus Games and Leica. You can contact Nick at LinkedIn About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| More Than A Discount: How Retailers Can Win at Pre Christmas Mega Sales | #347 | 22 Oct 2023 | 00:55:04 | |
In this episode of Add To Cart, we are joined by Jason and Jessica Pallant, the his and hers of marketing research, a dream team package whose academic take on Ecommerce provides much needed clarity and a fresh perspective. Their recently published paper (aptly titled The NIghtmare Before Christmas) delves into how brands feel about taking on Black Friday, Cyber Monday, Pre-Christmas, the lot. They asked a bunch of retailers to spill the beans on their approaches to the sales in an attempt to work out how to change the race to the bottom for everyone’s benefit. Today, we discuss the key findings from their research, the practical solutions they recommend for retailers who want sales success and we also hear their top tip for standing out during the festive season. If you want to have a look at the research for yourself, you can download The Nightmare Before Christmas from the Add to Cart website. Links from the episode: The Nightmare Before Christmas Questions answered:
About your co-hosts: Jason Pallant from RMIT University Dr Jason Pallant is a Senior Lecturer at RMIT University, researching the impact of emerging technologies on customer experience, as well as Director of Knowledge Enablement at The Lumery, where he is leading the development of a new MarTech and CX learning platform. Jason has authored over 20 peer-reviewed academic studies on retail topics ranging from omnichannel retail, augmented reality, showrooming, and data privacy, and regularly shares his research as a featured author for Inside Retail. You can contact Jason at LinkedIn Jessica Pallant from Swinburne University of Technology Dr Jessica Pallant is a Marketing Academic within Swinburne Business School with specific expertise in consumer services, customer experience, and the impacts of emerging technologies. She has a PhD in Marketing focused on the human side of customisation technologies, and has led multiple studies on topics including generative AI, customer experience, retailing, and service innovation which have been published in leading peer-reviewed academic journals. She shares her expertise with leading organisations in retail and consumer services through commissioned research and consulting projects, and regularly writes for public outlets including Inside Retail and The Conversation. You can contact Jess at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||
| Lisa Jones from SHE-com | Checkout #346 | 19 Oct 2023 | 00:09:37 | |
In this episode of Add To Cart, we checkout Lisa Jones, founder of SHE-com- a community for connecting and mentoring female founders in ecommerce. She was also the co-founder of Ecooriginals which was sold to a private equity investor in 2020. Links from the episode: Lisa Jones from SHE-com: Supporting Women Founders | #328 Questions answered in the podcast:
About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email. About your co-host: Lisa Jones from SHE-com Lisa Jones is a passionate E-commerce expert and builder of 3 x multi-million dollar e-commerce brands. Most famous for co-founding Ecoriginals, the world's greenest nappy and wipes brand, which she sold to a private equity investor in 2020, Lisa is busy building a global empire for women with e-commerce brands inside SHE-com. Lisa shares her uncomplicated approach to starting, growing and scaling up online brands through her high touch mentoring programs and retreats, as well as sharing her expertise on stages, inside her podcast and book, and all her social channels. SHE-com is Lisa's creation based on her dream to connect amazing she-compreneurs to each other to share stories, successes and strategies. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Mastering Paid Media with Muscle Nation | #345 | 15 Oct 2023 | 00:51:46 | |
In this episode of Add To Cart, we are joined by Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand. Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them conquer the teeth whitening sector. Emilio gives us all his tips, plus the channels and formats he sees as essential for success. He reveals the most important lever in his advertising arsenal and shares his predictions on the future of search. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email. About your co-host: Emilio Murphy from Muscle Nation Emilio is a unique blend of a results-driven performance marketer with a keen eye for creative strategies. With experience in hyper-growth startups like HiSmile, where he served as the Advertising Manager, Emilio has successfully executed key brand moments and managed budgets in the eight-figure range. Currently, he leads the paid efforts at Muscle Nation, a thriving Australian supplement and apparel brand. You can contact Emilio at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Sean Ashby from aussieBum: Checkout #344 | 12 Oct 2023 | 00:03:55 | |
In this episode of Add To Cart, we checkout Sean Ashby, founder and Managing Director of aussieBum, the iconic mens swimwear company born on the sands of Bondi Beach. Back in 2000, unable to find the nylon togs he loved amidst a sea of lycra, Sean created his own and set about knocking on doors. Today, aussieBum’s swimwear, underwear and lifestyle apparel has a cult following and sells in 183 countries worldwide.
Links from the episode: Sean Ashby from aussieBum: Around The World In Sexy Togs | #324 Questions answered in the podcast:
- What is the weirdest thing you’ve ever bought online? - Who is your favourite retailer? - Which retail fad do you wish was history? - Can you recommend a book or podcast that our listeners should immediately get into? - Finish this sentence. The future of retail is…
About your host: Jo-Anne Hui-Miller from The General Store Jo is content and insights director at multidisciplinary creative agency, The General Store. She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.
About your co-host: Sean Ashby from aussieBum
Sean's company is a winner of multiple export and eCommerce awards. Most recently winning the 2022 NSW Exporter of the year - e-comm. 2017 55th Australian Export Awards - eCommerce & 2017 NSW Business Chamber Awards - Export. In 2023 his passion and commitment to growth continues with his management team as they transition from a single brand entity to 'Apparel Eleven Pty Ltd'. Apparel Eleven manages multiple brands including aussieBum and their latest venture to outdoor hiking apparel (NZLC) and unisex apparel brands. The big goal for 2023 is India and the Middle East.
You can contact Sean at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor - Are interested in joining Add To Cart as a co-host - Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Sustainability and Social Responsibility in Ecommerce: How Winning Group is leading the way | #343 | 08 Oct 2023 | 00:50:22 | |
In this episode of Add To Cart, we are joined by Alice Kuepper from Winning Group. Alice landed her ‘dream job’ as Head of Sustainable Business and Corporate Social Responsibility at the home of Appliances Online and Winning Appliances in 2020. The broad and far-reaching role includes goals such as championing a circular economy, ensuring good visibility on supply chain ethics and forging meaningful connections with First Nations communities. It feels like destiny may have played a significant part in Alice’s career path. Growing up living in different countries and societies, studying sociology and then being exposed to the progressive world of ecommerce. I met Alice when she was the General Manager at Online Retailer nearly ten years ago but had no idea that this was her background - it was really fun to see how it has all come together for her to find her purpose. In this chat Alice shares how Winning Group tackles reverse logistics with a focus on sustainability, why slavery is not, sadly, a thing of the past and how businesses can map out a clear pathway to support reconciliation with a RAP. Links from the episode: Questions answered:
This episode was brought to you by… About your co-host: Alice Kuepper from Winning Group Alice is an authentic business leader and strategist who believes in the shared value approach and the power of business as a catalyst for positive societal change and sustainable growth. In her role at Winning Group as Head of Sustainable Business and CSR, Alice led the development of the company's first sustainability and social impact strategy and is creating value by engaging employees, customers and partners into the delivery of impact initiatives across responsible sourcing, charity & community engagement, waste & recycling and carbon management. With 15+ years of leadership experience, Alice was previously managing multifunctional teams and complex projects within the e-commerce sector with responsibility for commercial performance, marketing, partnerships, stakeholder engagement, sustainability and product development. You can contact Alice at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||
| RIP Marketing Funnels: Exploring the New Age of Partnerships with Adam Furness from Impact.com and Roger Lee from Brand Collective | #460 | 29 Oct 2024 | 00:53:46 | |
In this episode of Add To Cart, we sit down with Adam Furness, Managing Director of Impact.com APAC, and Roger Lee, Head of Digital Marketing at Brand Collective. To take a look at the future of partnership strategies. Adam discusses how partnerships are transforming the growth of global brands like Uber, Airbnb, and Canva by automating and scaling collaboration with influencers, affiliates, and more—driving as much as 30% of total revenue for some brands. They discuss why brands are trading traditional funnels for continuous advocacy loops and Roger reveals how they’re leveraging Impact.com to build efficient and scalable affiliate programs across Brand Collective’s 17 brands, including Reebok and Hush Puppies, contributing to a 20% uplift in online sales. This episode was brought to you by: About your guests: Adam Furness is the Managing Director of Impact.com APAC, where he is transforming how brands leverage partnerships to drive growth and engagement. With over two decades of experience in digital and media technology, Adam has helped global brands such as Uber, Airbnb, and Ticketmaster unlock the full potential of partnership automation. Under his leadership, Impact.com has become the leading platform for managing all types of partnerships, from influencers and affiliate marketing to B2B collaborations and content commerce. Roger Lee has spent two decades in digital marketing, helping retailers drive additional online sales through paid marketing channels. Roger currently heads up the performance marketing team at Brand Collective, managing the paid search, paid social, affiliate and programmatic advertising for 17 brands including Reebok, Superdry and Shoes & Sox. From Commission Junction in the UK and GrowthOps in Australia, Roger has a deep history in affiliate marketing and is a long time partner of Impact.com. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information. | |||
| Kelly Slessor from The Ecommerce Tribe | Checkout #342 | 05 Oct 2023 | 00:07:03 | |
In this episode of Add To Cart, we checkout Kelly Slessor, digital coach and founder of The Ecommerce Tribe. You might also know Kelly as the founder of personalised shopping app, Shop You. She has helped hundreds of companies including Westfield, Woolworths and Big W to develop and grow their digital channels and was chair of this year’s Online Retailer Conference and Expo. Links from the episode: Kelly Slessor from The Ecommerce Tribe: AI Tips from a Technologist | #326 Questions answered in the podcast:
This episode was brought to you by… About your co-host: Kelly Slessor from The Ecommerce Tribe Kelly Slessor has been driving digital growth and innovation in retail for the past 20 years. Founder of the The Ecommerce Tribe, an Ecommerce training company, she has worked with over 1000 retailers, hospitality providers, and shopping centres globally, she has helped world-leading companies including Westfield, Woolworths, David Jones, Big W, Showpo, Le Specs, Jac & Jack and Gluestore to grow their digital channels. Kelly is also the founder and CEO of Shop You, an Artificially Intelligent personal shopping assistant. She recently launched The Digital Fishing Project, aimed at digitally educating minority and underrepresented groups working with remote communities. You can contact Kelly at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Sobah’s Journey to Successful Non-Alcoholic Beer Brand | #341 | 01 Oct 2023 | 00:48:31 | |
In this episode of Add To Cart, we are joined by Clinton Schultz. A Gamilaraay man, psychologist, former chef and co-founder of Sobah Beverages. In 2017, after two years on the wagon, Clinton was frustrated at the lack of adult drink options that weren’t alcoholic and launched Sobah in response. The business is on a mission to champion Aboriginal and Torres Strait Islander culture, native foods and well-being, and through their unique range of brews, help to reduce the stigma around socialising sober. From producing limited edition drinks in collaboration with musicians like Peking Duk to opening Australia’s first dedicated non-alcoholic brewery, Sobah is growing fast, just like its category. In this chat, Clinton shares his tips on how to be a better listener, what businesses can do to move away from just ticking boxes when it comes to supporting First Nations people and provides some valuable insights on the Voice referendum. Links from the episode: Questions answered:
This episode was brought to you by… About your co-host: Clinton Schultz from Sobah Dr. Clinton Schultz, Gamilaraay man, psychologist and visionary founder of Sobah Beverages, is a trailblazer in the world of crafting flavourful and innovative non-alcoholic craft beer. With a unique blend of expertise in First Nations' health and a passion for Australian native ingredients, Clinton has created a brand that celebrates taste, culture, and community. His commitment to sustainable practices and his dedication to promoting responsible choices have paved the way for Sobah's exceptional journey in the beverage industry. You can contact Clinton at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Joel Azzopardi from Freddy | Checkout #340 | 28 Sep 2023 | 00:07:33 | |
In this episode of Add To Cart, we checkout Joel Azzopardi, Co founder and CEO of Freddy. Freddy make jeans that prioritise comfort and fit and look amazing on every body, thanks to patented fabric technology. The Freddy brand is over 50 years old and in Australia has a cult following with over 150,000 Australian followers. Who knew good fitting jeans would be so popular! Links from the episode: Joel Azzopardi from Freddy: Acquiring the Perfect Fit | #322 Questions answered in the podcast:
This episode was brought to you by… About your co-host: Joel Azzopardi from Freddy Joel is the Co-founder and CEO of We Are Brands, the exclusive distributor for Freddy in Australia, New Zealand, USA and UK. You can contact Joel at LinkedIn About your host: Nathan Bush from esuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| How Kirrikin Tell Indigenous Stories Through Fashion | #339 | 24 Sep 2023 | 00:48:06 | |
In this episode of Add To Cart, we are joined by Amanda Healy from Kirrikin. A proud Koori woman, Amanda has more than 30 years experience in mining, but when she noticed the lack of authentic Indigenous products, she took matters into her own hands and in 2014, she launched her own brand. Kirrikin is a luxury fashion label that showcases Indigenous art and offers customers the opportunity to directly support the artist behind the design. In 2021, Amanda’s brand even hit the runway at Australian Fashion Week and has started to expand overseas into the US and Europe. I really enjoyed hearing Amanda share some of the stories that are woven into Kirrikin’s fabrics and her experience of taking Australian culture overseas. We also chatted about her thoughts on the Voice, the impact it could have on the Indigenous community and the challenges she has faced as a First Nations entrepreneur. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Jo-Anne Hui-Miller from The General Store Jo is content and insights director at multi-disciplinary creative agency, The General Store. She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand. About your co-host: Amanda Healy from Kirrikin Amanda is from the Wonnarua nation – traditional owners of the Hunter Valley in NSW. As with many Indigenous people, she has broad connections across the country. With more than 35 years’ experience in the mining industry, both in Australia, Africa and Canada, Amanda has founded her own engineering businesses in the Pilbara and Cape York supporting Aboriginal people in business. She developed Kirrikin in late 2014, which is a social enterprise sharing profits with the artists – to address shortage of authentic Indigenous products. Kirrikin digitally prints gorgeous Aboriginal artwork onto luxurious Cashmeres and silks, turning them into scarves and ties. Rapidly developing an international reputation for its beautiful products, Kirrikin is popular in the USA and Europe as well as at home in Australia. You can contact Amanda at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||
| Tim Warren from Ambit: Checkout #338 | 21 Sep 2023 | 00:09:49 | |
In this episode of Add To Cart, we checkout Tim Warren, Co founder and CEO of Ambit, a company that started building a conversational artificial intelligence platform back in 2016! Way ahead of the game, or as Tim describes it, just braver than others, they went all in on Ambit GPT, a retail focused chatbot that provides deeply personalised, automated conversations that delight customers. Kiwi born and bred, Ambit has clients such as The Warehouse group, Glassons and Dermalogica and raised a million New Zealand dollars last year to accelerate expansion here in Australia. Links from the episode: Tim Warren from Ambit: Artificial Intelligence Wizardry | #320 Questions answered in the podcast:
This episode was brought to you by… About your co-host: Tim Warren from Ambit Tim Warren is the Co-Founder and CEO of Ambit, a GPT powered generative AI conversation platform which provides customer service at scale. A computer science and maths graduate, Tim is an active investor in and advisor to startups. He has also worked in senior roles at major brands like Goldman Sachs and JBWere. You can contact Tim at LinkedIn About your host: Nathan Bush from esuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Laura Thompson and Sarah Sheridan from Clothing The Gaps: Mob At Heart | 17 Sep 2023 | 01:09:06 | |
In this episode of Add To Cart, we are joined by Clothing The Gaps co-founders Laura Thompson and Sarah Sheridan. Started as a COVID hustle when Laura and Sarah were in health promotion, Clothing The Gaps is now Australia’s leading Indigenous fashion brand, and arguably, Australia’s foremost brand when it comes to leading real social change. From their Free The Flag campaign (which ended up freeing the flag) to this year’s Voice referendum, Clothing The Gaps are an inspirational team who won’t stop or apologise for standing up for issues that matter to Indigenous Australians.. From the amazing engagement metrics that they generate (we’re talking almost 50% customer return rate) to their battle with the American clothing giant Gap and to the complexities around the voice for their mob. We cover a lot of ground today. While we always aim for a diverse range of guests on Add To Cart, over the next four weeks we’ve put the spotlight on Indigenous leaders and change makers. We’ve got an important referendum coming up on the 14th October and we wanted to make sure that Indigenous voices within the ecommerce community are heard. Links from the episode: This episode was brought to you by… About your co-hosts: Laura Thompson from Clothing The Gaps Laura is CEO & Co-Founder at Clothing The Gaps and an experienced Manager with a demonstrated history of working in Community health care and Aboriginal Community Controlled Health Services. Skilled in Nonprofit Organizations, Communication, Health Promotion and Teamwork. You can contact Laura at LinkedIn Sarah Sheridan from Clothing The Gaps Sarah is Co-Founder of Clothing The Gaps. She is passionate about energising spaces, from boardrooms to prisons, to create engaging and lasting impact for social change, especially within reconciliation and health and well-being. Using creativity to facilitate opportunities and spaces for people to come together to connect brings her joy. Working predominantly alongside the Aboriginal Community in Melbourne, Sarah is an experienced Health Promotion and Community Engagement Practitioner with a demonstrated history of solutions focused, strength based program development and communication. These skills have translated to a unique approach to operations and sustainable business development. Always keen to hear from people in leadership, governance, health, social enterprise, community development and social change fields. You can contact Sarah at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||
| Daniel Kitay from FUNDAY Natural Sweets | Checkout #336 | 14 Sep 2023 | 00:09:54 | |
In this episode of Add To Cart, we checkout Daniel Kitay, founder of FUNDAY Natural Sweets, a confectionary brand making lollies with no sugar or sugar alcohol added. Daniel’s own weight loss journey left him missing out on the joy of one of his favourites treats and inspired him to create a replacement. FUNDAY’S unique formula maximises taste and eliminates the frequent trips to the loo that many ‘healthier’ lollies can bring. They have a five-star health rating, contain around 100 calories per pack and can be found in Chemist Warehouse and Woolies. Links from the episode: Daniel Kitay from FUNDAY Natural Sweets: Guilt-free Lolly Love | #317 Questions answered in the podcast:
This episode was brought to you by… About your co-host: Daniel Kitay from FUNDAY Daniel studied a Bachelor of Commerce & Laws and was admitted as a practising lawyer in Victoria in 2015. Daniel has a passion and love for brands and business and after many years working in technology and retail (Luxury Escapes when it was first started, and working for the worlds #1 vitamin and supplement brand BY-HEALTH). Daniel founded FUNDAY Natural Sweets, Australia’s first health confectionery brand in 2020 and launched online and offline in 2021. You can contact Daniel at LinkedIn About your host: Nathan Bush from esuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Sarah Hamilton from Sand and Sky: Cult Brands and Hero Products | #335 | 12 Sep 2023 | 00:36:20 | |
Today we bring you a special bonus episode from a live event! Add to Cart was in Sydney for Impact.com’s iPX partnerships experience for 2023 and we were lucky enough to be invited on to have an Add To Cart chat in person. And better still, we were able to record it and share it with you today. To say Sarah Hamilton has done a few things is a huge understatement - she’s a founder - of success story Sand and Sky, bellabox and newly launched Straand (a scalp health brand). She has a background in financial management and marketing, previously working in London at Dazed and Confused magazine and New York for Spin Magazine. She’s currently an advisor for Mermade Hair and Hunter Labs and leads the Private Label team at Adore Beauty. The theme for our conversation at iPX was how to create cult brands and hero products. And we discuss this at length. But we also dive into the influencer strategies she’s employed over the years, the role of Amazon in her growth and I also get seriously schooled in all things beauty…not a huge surprise there. Links from the episode: Questions answered:
About your co-hosts: Sarah Hamilton from Sand and Sky Sarah is a founder, investor and advisor. She is a founder and director of STRAAND, a newly launched Scalp Health brand backed by Unilever Ventures. Sarah also holds various advisory roles for Mermade Hair and Hunter Labs while leading the Private Label team at Adore Beauty. Sarah’s business background led her to launch Bellabox the largest Australian beauty box in 2011, she then moved to Managing Director in Australia with Supernova, the parent co. for brands such as Coco & Eve and Sand & Sky which she co-founded with her sister. Her love of the startup space led her to Straand and there are a few more brands in the pipeline for launch in late 2023/ early 2024. You can contact Sarah at LinkedIn Ayaan Mohamud from Impact Ayaan is the RVP of Marketing for impact.com across Asia-Pacific and leads all of the company’s marketing activities in the region including PR, comms, demand gen and events. She has more than 13 years’ experience working in the marketing, media and technology industry in both APAC and EMEA. She joined impact.com four years ago from Sizmek (now Amazon), where she held a number of regional leadership roles for over four years. Prior to this Ayaan held senior marketing positions at Dataxu (now Roku) and Comscore in London. You can contact Ayaan at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||
| Drew Mansur from TileCloud: Samples and Service | #334 | 10 Sep 2023 | 00:47:16 | |
In this episode of Add To Cart, we are joined by seasoned renovator, Drew Mansur. Drew is the Co founder of TileCloud, an online D2C store transforming the often confusing and overwhelming tile buying process. With over 300,000 Instagram followers and partners such as Three Birds Renovations, TileCloud provides inspiration and the goods to elevate your reno with minimum fuss. Drew struck me as down to earth and perceptive - the kind of guy you want on speed dial when dealing with a dodgy builder. He shares his thoughts on custom websites, the practical filters he uses when producing strategic content and the surprising response he has for the numerous TileCloud copycats out there. Links from the episode: Questions answered:
This episode was brought to you by… About your co-host: Drew Mansur from TileCloud Drew Mansur is the co-founder and head of growth at TileCloud – Australia’s leading online tile store. He graduated from the university of UNSW with a degree in construction management and entered into the construction industry. From there, he co-founded a commercial tiling business which ultimately led to the start of TileCloud. Drew is a serial renovator and through some frustrating experiences of his own, he felt there had to be a better way for renovators to find the right tiles and get them on site. It was this practical understanding of the needs of the renovator coupled with his prior construction management background that led to the formation of an ecommerce based solution for buying tiles. (in spite of everyone’s insistence that ‘you have to touch and feel the tiles before you buy them’) When not helping to grow the business, Drew can be found trying to wrangle his three young daughters and working on his golf swing. You can contact Drew at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Jonathan Day from Aligent | Checkout #333 | 07 Sep 2023 | 00:10:00 | |
In this episode of Add To Cart, we checkout Jonathan Day, founder, managing director and ecommerce strategist of Aligent, an Adelaide based ecommerce agency specialising in ecommerce development, design and strategy. Established in 2009, they now have over 100 team members and develop ecommerce solutions for brands such as Tommy Hilfiger, Kathmandu, Coopers Brewery and Mitsubishi Motors. Links from the episode: Jonathan Day from Aligent: The Secrets to Optimizing Site Performance | #315 Questions answered in the podcast:
This episode was brought to you by… About your host: Nathan Bush from esuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Jonathan Day from Aligent Jonathan is an experienced leader in eCommerce, respected in Australia and overseas. Since entering the emerging web industry in the late 90s, Jonathan has delivered ground-breaking projects, spanning from North American clients such as nintendo.com and Zumiez, through to numerous “world-firsts” in the Magento community under the Aligent banner. Aligent has pioneered initiatives that deliver outstanding customer experiences in domains such as Headless, Subscriptions, B2B and omnichannel. Established by Jonathan in 2009. Aligent has grown to more than 100 staff, delivering eCommerce solutions with brands such as Tommy Hilfiger, Kathmandu, Coopers Brewery and Mitsubishi Motors. Aligent's success is founded on passion for quality, long-term relationships and community. You can contact Jonathan at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| How Live Streaming Saved This 40-Year Fashion Brand: Lauren French Talks Bold Moves Behind Motto’s Growth | #459 | 27 Oct 2024 | 00:56:32 | |
In this episode, we sit down with the incredible Lauren French, the brains behind Motto Fashions 2.0. While this Australian brand has been around for over 40 years, Lauren has successfully transformed the family business into an absolute digital powerhouse. She shares how the pandemic forced her to pivot from bricks-and-mortar stores to daily live-stream fashion shows, a move that helped the brand go on to make more than $5 million in revenue in 2021— five times more than in 2019! Lauren reveals the bold strategies behind her success, including focusing on customer acquisition over retention, leveraging hero products like the Miracle Pant, and partnering with celebrity ambassador Julia Morris. This episode was brought to you by: About your guest: Lauren French is the driving force behind Motto Fashions, a renowned Australian brand that has been empowering women over 40 with bold, versatile style for over 40 years. Since taking the helm, Lauren has transformed the family business into an ecommerce success story, leading to a staggering 127% growth in just 12 months. With features in 7News, The Audacious Agency and Medium, she’s also caught the attention of high-profile influencers, including comedian Julia Morris. Recently ranked 21st in Smart Company’s Smart50 Awards 2023, Lauren’s innovative use of live-stream shopping and hero products has made Motto a standout in the fashion world. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Hosted on Acast. See acast.com/privacy for more information. | |||
| Pippa Hallas from Ella Bache: Glow Through Time | #332 | 03 Sep 2023 | 00:39:57 | |
In this episode of Add To Cart, we are joined by the CEO of an Australian skincare brand, with a heritage dating back to the birth of the modern beauty industry in the 1930s. Pippa Hallas is the great niece of the original founder of Ella Bache and has been at the helm since 2010. With counters in David Jones and franchises in over 150 salons across Australia, Ella Bache has an emphasis on individual skincare solutions and education. In this chat, Pippa shares the secrets to maintaining a legacy brand, how she executed the ultimate digital transformation and why she chooses snow covered Boston for business inspiration every year. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Jo-Anne Hui-Miller from The General Store Jo is content and insights director at multidisciplinary creative agency, The General Store. She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand. About your co-host: Pippa Hallas from Ella Bache Ella Baché is 65 years young and has celebrated many milestones; Pippa has had the privilege of taking this company on a journey through the changes of the empowered consumer, an increasingly rapid growth of ‘fast food’ beauty, whilst challenging the pivotal changes in buying behaviours and brand loyalty of new generations. Throughout her time as CEO, she has seen Ella Baché expand to over 150 franchise locations across the country, a long way from its 1930’s beginnings. But one thing will always remain the same, Pippa’s continual focus on the empowerment of women, whether it be through education or the franchise network or speaking with individuals on the importance of skincare; Pippa encourages these women to become leaders in their own right – it is the core of the brand and the core of her values too. You can contact Pippa at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Hannah Udina from Shopify | Checkout #331 | 31 Aug 2023 | 00:09:00 | |
In this episode of Add To Cart, we checkout Hannah Udina, Head of Partnerships for Shopify in ANZ. Hannah works with agencies to develop and grow their footprint within the Shopify ecosystem. Links from the episode: Questions answered in the podcast:
Hannah Udina from Shopify Having spent 10 years in the eCommerce and IT industry, Hannah is passionate about the online and offline merchant experience. With specific expertise in Payments and Platforms, Hannah understands the complexities of doing business online and is passionate about building ecosystems. Previously holding global roles and working across Asia, Hannah has had the opportunity of helping businesses expand and do business in Asia. Currently, at Shopify, Hannah works with Agencies to develop and grow their footprint within the Shopify ecosystem. On a personal note, Hannah has a zealous interest in enabling women in technology. You can contact Hannah on LinkedIn About your host: Nathan Bush from esuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information. | |||
| Nick Morgan from Vudoo: The Magic of Interactive Video | #330 | 27 Aug 2023 | 00:44:37 | |
In this episode of Add To Cart, we are joined by Nick Morgan, Founder and CEO of Vudoo, a platform that connects content to commerce and brings the checkout to the customer…we’re talking turbo-charged shoppable video and engagement to match. Vudoo started in 2016 and clients include Nike, Westpac and Vogue. In this conversation, Nick shares how his tech enables choose your own adventure style customer journeys, he unpacks the growing relationship between advertising and ecommerce, and tells us why he sees the death of cookies as cause for celebration….so let’s pop the champers and get into it. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from esuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Nick Morgan from Vudoo Nick Morgan, CEO & Founder, Vudoo, is a seasoned entrepreneur and technology leader with over 20 years of experience in digital marketing services. He was a pioneer of the Australian eCommerce sector, played a crucial role in advancing the industry and continues to champion the role of technology to transform businesses and elevate people’s lives. Nick has a proven track record of delivering digital transformation solutions for the public and private sectors, including Adairs, ANZ, Lumo Energy, Tefal, Invictus Games and Leica. You can contact Nick at LinkedIn Hosted on Acast. See acast.com/privacy for more information. | |||