Explore every episode of the podcast Add To Cart: Australia’s eCommerce Show
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to integrate AI agents into your e-commerce team #577 | 27 Nov 2025 | 00:12:01 | |
AI agents aren’t just a futuristic idea anymore. They’re showing up in every tool ecommerce teams use, from Shopify Sidekick and Klaviyo to Google Ads and Gorgias. But as David Brudenell, CEO of Decidr, pointed out on Add To Cart, most teams still treat AI like a virtual assistant for repetitive tasks. The real power comes when you teach agents to chase outcomes, not instructions. In this playbook:
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| Fit That Converts: How Magic Fit Turns Size Anxiety Into Sales | #576 | 23 Nov 2025 | 00:53:29 | |
Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand’s proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion. Today, we’re discussing
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| The 25% Rule: David Chinn on How Lexer Helps Retailers Find Their Best Customers | #567 | 26 Oct 2025 | 00:56:59 | |
David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been helping brands like Cotton On and Rip Curl unify their customer data and use it to drive measurable growth. From tackling TikTok Shop duplicates to using AI for smarter segmentation, David and his team are showing what’s possible when retailers actually take control of their customer data. Today, we’re discussing:
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| Best of 2024: Profit, Personalisation & Perfume | EP 477 | 22 Dec 2024 | 00:40:25 | |
In this special Best of 2024 episode of Add To Cart, we revisit five of Nathan’s standout conversations from across the year. We revisit insights from Profit Peak’s Carla Penn-Kahn and David Kahn, who unlocked a 20% profit boost for their multi-brand sneaker empire using real-time data and Adore Beauty’s Dan Ferguson, who uses psychology to build customer loyalty through innovative dual funnels. We recap wisdom on nudges and sludges from behavioural economics expert Sonia Friedrich and learn how Adam Bouris from WHO IS ELIJAH has mastered bold, strategic wholesale cuts to power global expansion. We also revisit Anaita Sarkar, from Hero Packaging, retention strategies and the "magic bucket" concept that turned satisfied customers into vocal advocates. This episode was brought to you by: About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information. Subscribe to the Add To Cart newsletter | |||
| Lauren French from Motto Fashions | Checkout #476 | 19 Dec 2024 | 00:08:30 | |
In this Checkout episode, we sit down with Lauren French, head of Motto Fashions. Lauren shares her most unusual online purchase—a car with no key— her admiration for Aussie bag brand Bon Maxie’s clever UX design and lets us in on the tools she swears by, including Dashlane, the password manager that saved Motto from a cyberattack. She reveals how How Brands Grow by Byron Sharp changed the way she thinks about customer acquisition, and opens up about the challenge of adding structure to her fast-growing fashion empire. Check out our full-length interview with Lauren French here:
This episode was brought to you by: About your guest: Lauren French is the driving force behind Motto Fashions, a renowned Australian brand that has been empowering women over 40 with bold, versatile style for over 40 years. Since taking the helm, Lauren has transformed the family business into an ecommerce success story, leading to a staggering 127% growth in just 12 months. With features in 7News, The Audacious Agency and Medium, she’s also caught the attention of high-profile influencers, including comedian Julia Morris. Recently ranked 21st in Smart Company’s Smart50 Awards 2023, Lauren’s innovative use of live-stream shopping and hero products has made Motto a standout in the fashion world. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Subscribe to the Add To Cart newsletter | |||
| Ecommerce Leaders of the Future: Elena Chirich’s Formula for Kidpreneurs | #475 | 15 Dec 2024 | 01:05:04 | |
In this episode of Add to Cart, we chat with Elena Chirich, the visionary behind MiniBoss Business School’s Aussie chapter. With a background in leading transformation projects for global giants like Virgin and Deloitte, Elena now focuses on shaping the entrepreneurs of tomorrow. She shares the science behind fostering creativity in kids, the power of early failure, and how mentorship from industry leaders, like Simon Beard of Culture Kings and Mike Thompson of Nude by Nature, sets MiniBoss apart. From big-picture insights to practical takeaways, this episode explores how MiniBoss is preparing young minds for a rapidly changing world. This episode was brought to you by: About your guest: Elena is an education innovator and owner of the Australian branches of the international MiniBoss Business School, where she empowers young entrepreneurs as young as 6 with essential business and life skills. After a successful 20-year career in IT with companies like HP, Virgin and Deloitte, she left the corporate world to champion student-centered, real-life education that builds confidence and a growth mindset in kids. Elena is passionate about supporting the next generation and has opened branches in Brisbane, Melbourne and Sydney, and continues to offer the program online since launching it during COVID. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Subscribe to the Add To Cart newsletter | |||
| Phil Leahy from MedCart | Checkout #474 | 12 Dec 2024 | 00:08:07 | |
In this Checkout episode, we sit down with Phil Leahy, founder of MedCart and the visionary behind Retail Global, a leading e-commerce event platform. Phil shares his most unexpected online buy – a house purchased sight unseen – and praises Julie Mathers from Flora & Fauna for her exceptional approach to e-commerce. He discusses the importance of tools like SearchSpring in boosting MedCart's performance and highlights his go-to podcast, The Jason & Scot Show, for marketplace insights. Phil also reflects on the challenges of managing MedCart’s growth in a competitive market, all while maintaining his tropical garden! Check out our full-length interview with Phil Leahy here: This episode was brought to you by: About your guest: Phil Leahy’s journey began in 2007 when he became eBay Australia’s #1 seller with his business, Entertainment House. From there, Phil went on to shape the industry by founding Retail Global Events, bringing retailers together to spark innovative conversations and drive growth. After selling Retail Global to Maropost in 2022, Phil made a bold return to eCommerce with MedCart Marketplace, now Australia’s leading medical marketplace, providing crucial medical supplies to businesses, consumers, and government bodies. Beyond business, Phil’s passion for giving back has been evident through his Frontliners initiative, which has raised over $1 million for charities and delivered $3 million in products and services to support 140,000 healthcare workers across Australia. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter | |||
| From DIY Nails to 400 Million Views: How Serene Lim Turned Gellae into a Global Phenomenon | #473 | 08 Dec 2024 | 00:51:08 | |
In this episode of Add To Cart, we chat with Serene Lim, the mind behind Gellae (the gel nail stickers that make salon-quality nails achievable at home) and Cup 49 (bubble tea kits that bring café indulgence to your kitchen). Hear how Serene took Gellae to seven figures in its first year, racked up 400 million TikTok views, and landed her gel nail stickers on the shelves of 165 Boots stores across the UK and Ireland. We learn about how she crafts data-driven content strategies, addresses real customer pain points in creative ways, and how she bootstrapped her expansion without taking on outside investment. Serene also offers insights on balancing creativity with calculated risk-taking to achieve sustainable growth. This episode was brought to you by: About your guest: Coming from a non-business background and a family that faced challenges during their first decade in Australia, Serene Lim has defied the odds to bootstrap and scale two thriving eCommerce brands. As the sole founder, she led Gellae, her DIY gel nail sticker brand, to seven-figure success within its first year, amassing over 400 million organic views on social media. This rapid momentum caught the attention of Boots, which now stocks Gellae in 165 stores across the UK and Ireland. Serene is also the founder of Cup 49, a DIY bubble tea kit brand that allows tea lovers to recreate their favourite drinks at home. Both brands focus on addressing real-world frustrations with affordable, convenient solutions. When she’s not building brands, Serene is a massive foodie who loves travelling, bunnies, and all things miniature. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Subscribe to the Add To Cart newsletter | |||
| Jethro Marks from The Nile | Checkout #472 | 05 Dec 2024 | 00:10:45 | |
In this Checkout episode, we sit down with Jethro Marks, co-founder of The Nile, to uncover personal insights behind this pioneering ecom giant. Jethro shares his thoughts on disruptive platforms like Temu, his admiration for the logistics mastery of Dan Murphy’s and the critical role Google’s BigQuery is playing in powering The Nile. He also reflects on how balancing innovation with consistency has fed into the brand’s long-term success amidst the ever-changing ecom landscape. Check out our full-length interview with Jethro Marks here: How Jethro Marks is Transforming The Nile into a Leading Aussie Online Bookstore | #454 This episode was brought to you by: About your guest: Jethro Marks is the Co-Founder and CEO of The Nile, one of Australia's pioneering pure-play online retailers. With over 15 years of experience in eCommerce, Jethro has been there since the start with co-founder Mark Taylor, taking the enterprise from a living room with two guys and a computer to a global operation across Australia, New Zealand, the US, and UK, offering over 40 million products. A former Director of NORA, he is also a Non-Executive Director at DroneShield (ASX: DRO). About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information. Subscribe to the Add To Cart newsletter | |||
| Inside the Idea Factory: Mike Rhodes’ AI-Powered Google Ads Hacks | #471 | 01 Dec 2024 | 00:58:14 | |
In this episode of Add To Cart, we’re joined by Mike Rhodes, the Founder and Main Ideas Guy at Mike Rhodes Ideas. With a career spanning four successful business exits, including WebSavvy—an agency named one of Google’s Top 18 globally—Mike shares how focusing on problem-solving and innovation has driven his success. He reveals the power of his PMAX scripts, which are helping brands like UNICEF, Helly Hansen and The Body Shop uncover hidden ad spend opportunities. From reshaping ad strategies to preparing for AI’s game-changing impact on search, Mike delivers insights every eCommerce professional needs to hear. This episode was brought to you by: About your guest: Mike is the Founder and Main Ideas Guy at Mike Rhodes Ideas, helping businesses and marketers stay ahead with cutting-edge strategies, tools and insights. He has built and sold four businesses, including WebSavvy, which was one of Australia’s largest independent agencies for over a decade and was recognised by Google in 2018 as one of their Top 18 agencies worldwide. A sought-after speaker, Mike has delivered keynotes at over 100 events globally and co-authored The Ultimate Guide to Google Ads, the world’s best-selling book on the subject. These days, you’re likely to find him walking his daughters to school, experimenting with AI innovations, or carving through forest trails on his mountain bike. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Subscribe to the Add To Cart newsletter | |||
| Keira Rumble from Krumbled Foods | Checkout #470 | 28 Nov 2024 | 00:09:49 | |
In this Checkout episode, we catch up with Keira Rumble, founder of Krumbled Foods and a functional wellness brands Beauty Bites, Mini + Me, and Habitual Beauty. Keira shares her most bizarre online purchase (a toddler-sized forklift for content creation), her admiration for Aussie brand Goldie + Ace and her obsession with Milanote as an organisation tool. She shares her love for the book Buy Back Your Time, and how she’s learned to become a better leader by understanding her team’s strengths. Check out our full-length interview with Keira Rumble here: How Keira Rumble Transformed Health Challenges into Krumbled Group and Three Thriving Brands | #452 This episode was brought to you by: About your guest: Australian mother, entrepreneur, and the founder of Krumbled Foods. Inspired by her own health struggles, Keira is on a mission to help others live healthier, happier lives. Her entrepreneurial journey began in her early twenties after being diagnosed as pre-diabetic, which led to the creation of the popular collagen snack, Beauty Bites. Along the way, Keira has faced personal challenges—including infertility, IVF, severe hyperemesis gravidarum, endometriosis, and mental health battles—which have shaped not only her resilience but the success of her brands Habitual Beauty and, most recently, Mini + Me. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
We look forward to hearing from you! Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter | |||
| Unearthing Rural Australia's Invisible Talent: How Grace Brennan Inspired The Buy From The Bush Movement | #469 | 24 Nov 2024 | 00:36:51 | |
In this episode of Add To Cart, we chat with Grace Brennan, Founder and CEO of Buy From The Bush, the platform connecting rural creators with global shoppers. From jewellers showcasing at Paris Fashion Week to artists landing commissions in Hollywood, Grace reveals how storytelling and partnerships with brands like PayPal and Meta turned this grassroots movement into a $14 million success. Discover how Grace champions small businesses and why she believes our rural communities deserve to be celebrated every single day. This episode was brought to you by: About your guest: Grace Brennan is the Founder and CEO of Buy From The Bush, an innovative online platform connecting rural makers, creators, artists, and retailers with global customers. Born from the adversity facing Australia’s rural economy during the 2019 drought, Buy From The Bush has become a movement connecting small rural businesses with urban shoppers through storytelling and social media. Generating over $14 million in sales, Buy From The Bush has spotlighted hidden rural talent, empowered countless women and proven that creativity thrives even in adversity. With a natural instinct for action and a collaborative spirit, Grace champions meaningful partnerships to ensure rural communities are valued and celebrated—not just in times of crisis, but always. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Subscribe to the Add To Cart newsletter | |||
| Adam Bouris from WHO IS ELIJAH| Checkout #468 | 21 Nov 2024 | 00:07:52 | |
In this Checkout episode, we catch up with Adam Bouris, co-founder of WHO IS ELIJAH , a fast-growing Aussie fragrance brand with a commitment to cruelty-free ingredients and bold, gender-neutral scents. Adam talks about an Instagram purchase gone wrong, his admiration for Gymshark founder Ben Francis and his steady brand growth, and explains why Triple Whale is a game-changer for understanding attribution and marketing performance. He also discusses his personal guidebook Principles by Ray Dalio and the art of switching off. Check out our full-length interview with Adam Bouris here: Scaling a Scent: How Adam and Raquel Bouris Put WHO IS ELIJAH On The World Stage | #450 This episode was brought to you by: About your guest: From cabinet maker to world conquering entrepreneur, Adam Bouris is an accomplished entrepreneur and true Aussie all rounder. With a background as a Director and Co-founder of several companies spanning various industries, Adam eventually co-founded his own brand WHO IS ELIJAH with his wife in 2019. Since then, Adam has been instrumental in transforming the business from a garage startup into Australia’s fastest-growing fragrance brand. Under his leadership as CEO, WHO IS ELIJAH is now making its mark on the global stage, expanding into key markets including the Middle East, UK, and EU. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter | |||
| How To Turn Emerging Payment Options Into Your Next Growth Channel #566 | 23 Oct 2025 | 00:12:23 | |
Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset. Her approach transforms the payment rail itself into a driver of growth by connecting real-time payments with real-time rewards. “Cashback feels like a gain, whereas discounts feel like a loss.” That simple shift is redefining how merchants view both margin and loyalty. In Today’s Playbook:
Connect with Caroline Tran Subscribe to the Add To Cart newsletter | |||
| Sesame Street Meets Sugar Plastics: Pablo Kraus of ecostore reveals 30 Years of Sustainable Innovation | #467 | 17 Nov 2024 | 00:43:40 | |
In this episode of Add To Cart, we chat with Pablo Kraus, CEO of ecostore, the brand making sustainability a household name around the world. Pablo tells us how ecostore has built trust through transparency—listing every ingredient and earning certifications like B Corp. He shares how ecostore is adapting to different markets by teaming up with Sesame Street to introduce their eco-friendly product line to Japan, and partnering with local independent stores across Australia and New Zealand. He also shares how their commitment to sustainable packaging, refill stations, and sugar-based plastics has helped create meaningful change in an industry where greenwashing is everywhere. This episode was brought to you by… About your guest: Pablo Kraus is the CEO of ecostore, a leading environmental brand founded in New Zealand, offering eco-conscious shoppers home, body and baby care products for over 30 years. Available across New Zealand and exporting across the Asia Pacific Region, ecostore has grown to be a brand synonymous with authentic sustainability. In 2021, ecostore became B Corp certified, joining a global network of businesses that meet the highest standards for corporate social responsibility. Pablo was born in Germany but raised in Auckland, New Zealand where he now lives with his wife and two children. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acas Subscribe to the Add To Cart newsletter | |||
| Justin Williams from black.ai | Checkout # 466 | 14 Nov 2024 | 00:11:09 | |
In today’s Checkout episode, we’re joined by Chief Customer Officer at black.ai, Justin Williams, who is leading the way in AI-powered retail technology. Justin shares his thoughts on the most unusual item he's purchased via eBay, how Kmart has reinvented itself and why he loves using Facebook Marketplace for buying and selling pre-loved items. He also opens up about how he balances working with different generations in the fast-paced tech world, why he’s subscribed to Gates Notes and gives his hottest takes on the potential of AI, ethical dilemmas and the impact of generative AI tools like ChatGPT. Check out our full-length interview with Justin here: About our guest: Justin Williams is a dynamic leader in retail technology and innovation. After gaining extensive experience at SAP, where he spearheaded projects with major retailers, Justin transitioned into the startup world, working across last-mile delivery and AI-driven retail solutions. Now, as Chief Customer Officer at black.ai, he helps big name retailers like Woolworths and Walmart enhance store security, unlock real-time customer insights and optimise the in-store experience using cutting-edge AI technology. A proud father of three and passionate cyclist, Justin loves teaming to win tough challenges. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Subscribe to the Add To Cart newsletter | |||
| Saying Yes to Bad Ideas: How Tinyme’s Founders Built a Mass Customisation Ecommerce Machine | #465 | 10 Nov 2024 | 00:58:47 | |
In this episode of Add to Cart, we chat with Ben Hare, Mike Wilson, and Nick McLennan, the co-founders of Tinyme, the beloved Aussie brand leading the way in personalised kids' products. From personalised backpacks to intricate puzzles, Tinyme has set itself apart with precision manufacturing and a customer-first approach. The team shares how their UK-based facility has transformed delivery times for international customers, how the spirit of “tinkering” drives their creative product innovations and how they transform what might have been “bad ideas” into big wins This episode was brought to you by: About your guests: Co-owner and Director of Tinyme, Ben Hare oversees many of the operational functions of the business. Since joining in 2010, Ben has been instrumental in developing Tinyme’s export strategy, building out the business platform, implementing a new factory in the UK and launching its new brand Opiqo. Ben is a frequent speaker at industry conferences and events and has served on a number of advisory boards in the eCommerce industry. With a passion for entrepreneurial business, Mike Wilson has a knack for converting ideas into commercial reality. With a background in industrial design, Mike launched tinyme.com, from his spare bedroom in 2006. With purely organic growth the "made-to-order" manufacturing business has expanded to now have 10 different country websites. With 5 premises moves, growing staff levels, and two other directors coming on board, Mike's role has changed from general management, to working on strategy and R&D while heading up design and marketing and product development. Nick McLennan joined Tinyme in 2007 as a director and co-owner and currently holds the role of Operational Development Director, where he oversees production management and new product development. Nick has over 20 years experience working in a range of roles that marry his technical understanding and design innovation. As an Industrial Designer, Nick worked 10 years in the manufacturing sector in roles including Operations Management and Continuous Improvement. Nick’s passion for mass customisation has driven Tinyme to the forefront of innovation for the last 18 years. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Subscribe to the Add To Cart newsletter | |||
| Erin Williamson from Paramount Retail | Checkout # 464 | 07 Nov 2024 | 00:08:34 | |
In this Checkout episode, we sit down with Erin Williamson, CMO of Paramount Retail—home to online alcohol brands BoozeBud and Barrel & Batch. Erin shares her weirdest purchase (hint: it’s a scream) and why she admires Aussie haircare brand Straand. She also reveals her go-to tool, Shopify, the all-in-one e-commerce platform that keeps Paramount’s online operations running smoothly. Join us as Erin dives into the tools, brands, and inspirations that fuel her approach to agile marketing and growth. Check out our full-length interview with Erin Williamson here: Reinventing BoozeBud: Inside Paramount Retail’s Push to Transform Alcohol Retail | #446 About our guest: Erin Williamson has over 20 years of marketing expertise and an adventurous eCommerce career. She began at Betfair in online wagering, survived 3 years of creative agency life, before holding multiple roles at Sensis. She then entered the world of eCom serving as Head of Marketing for Luxury Escapes and founding Chief Customer Officer at Cars24. Now, as CMO of Paramount Retail, Erin aims to get more drinks delivered to homes around Australia via BoozeBud and Barrel & Batch. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information. Subscribe to the Add To Cart newsletter | |||
| Go Beyond the Drop-Off: How Last-Mile Delivery Builds Loyalty with Darren Kawalsky from Deliver in Person and Hawk Steele from Starshipit | #463 | 05 Nov 2024 | 00:58:03 | |
In this episode of Add To Cart, we chat with Darren Kawalsky, Chief Commercial Officer at Deliver in Person, and Hakan (Hawk) Steele, Partnerships & Sales Manager at Starshipit, about transforming last-mile delivery into a loyalty driver. Darren shares how Deliver in Person’s focus on reliability and 99.6% on-time rate—helps brands build trust from the doorstep and beyond. Hawk discusses Starshipit’s integration with Deliver in Person and how their real-time tracking and branded updates keep customers informed, while reducing support calls. Together, they discuss game-changing return options, like Deliver in Person’s “wait-and-try” service, and explore why the last mile is far more than just logistics. This episode was brought to you by: About your guests: Darren Kawalsky has over 25 years of experience spanning startups, scaleups, through to multi-billion-dollar global corporations. As a 3x Founder, Corporate Executive, & Advisor, he has a unique 360 degree perspective, with deep expertise across Retail, eCommerce (B2C & B2B), FMCG, Consulting, Logistics, Technology & AI. During his career, he’s worked closely with some of the largest, high-profile, elusive & fastest growing brands like Amazon, eBay, LVMH Group, JD.com, Samsonite, Kogan, IKEA & many more. Hakan (Hawk) Steele is Starshipit's Sales & Partnership Manager and has over 11 years of experience in logistics, working with hundreds of retail businesses including Showpo, Meshki, Lorna Jane and Billabong, to streamline their shipping and fulfilment operations as they scale. As a founder of a small business himself, Hawk understands many of the challenges SMEs face today. With a proven track record in both operational excellence and strategic development, he thrives on delivering innovative solutions that propel business success. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter | |||
| Surviving the Shark Tank: How Lou Rice and Ben Stainlay Won Over Sharks and Kindle Lovers Alike with Strapsicle | #462 | 03 Nov 2024 | 00:59:50 | |
In this episode of Add To Cart, we chat with Lou Rice and Ben Stainlay, the creative minds behind Strapsicle, the Kindle accessory that’s won over Shark Tank investors and taken BookTok by storm. With backgrounds in creative direction and project management for top brands like CommBank and Woolies, Lou and Ben have transformed Strapsicle into a seven-figure business in just two years. They share how they built a loyal community of readers, how their Amazon-first strategy helped them reach international audiences without heavy costs, and what went into their detailed pitch prep for Shark Tank. This episode was brought to you by... About your guests: Lou Rice and Ben Stainlay are the force behind Strapsicle, a game-changing Kindle accessory that’s made reading more comfortable for over 100,000 happy customers worldwide. In just two years, they’ve grown Strapsicle into a thriving seven-figure business, with the product going viral and racking up over 30 million views. All of this while they juggled demanding corporate jobs and family life with 3 year old Archie. Strapsicle has quickly become a favourite among readers and Kindle lovers for its simple yet effective design, which prevents hand cramps and device drops, making it a top-seller on Amazon. With a loyal community on BookTok and recent success on Shark Tank, Lou and Ben are just getting started on their mission to make reading comfortable for all. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Subscribe to the Add To Cart newsletter | |||
| Gai Le Roy from IAB Australia | Checkout # 461 | 31 Oct 2024 | 00:08:54 | |
In this Checkout episode of Add To Cart, we dive into the personal side of Gai Le Roy, CEO of IAB Australia. Gai shares some fun and surprising insights, including the story behind the weirdest thing she’s ever bought online—a pantomime playbook that unexpectedly sparked joy. She talks about the retailers that inspire her, the sustainability efforts of Harris Farm and unique shopping experiences in Japan. Gai also discusses the simple yet vital tech tool she relies on daily, her favourite podcasts (namely the Pivot Podcast), and her passion for sustainability and mental health advocacy. Check out our full-length interview with Gai Le Roy here: Retail's Digital Shift: IAB’s Gai Le Roy on Balancing Value and Privacy | #444 This episode was brought to you by.. About your guest: Gai Le Roy, CEO of IAB Australia, is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in digital media, audience development, consumer behavioural research, and data analytics, helping businesses leverage insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Subscribe to the Add To Cart newsletter | |||
| RIP Marketing Funnels: Exploring the New Age of Partnerships with Adam Furness from Impact.com and Roger Lee from Brand Collective | #460 | 29 Oct 2024 | 00:53:46 | |
In this episode of Add To Cart, we sit down with Adam Furness, Managing Director of Impact.com APAC, and Roger Lee, Head of Digital Marketing at Brand Collective. To take a look at the future of partnership strategies. Adam discusses how partnerships are transforming the growth of global brands like Uber, Airbnb, and Canva by automating and scaling collaboration with influencers, affiliates, and more—driving as much as 30% of total revenue for some brands. They discuss why brands are trading traditional funnels for continuous advocacy loops and Roger reveals how they’re leveraging Impact.com to build efficient and scalable affiliate programs across Brand Collective’s 17 brands, including Reebok and Hush Puppies, contributing to a 20% uplift in online sales. This episode was brought to you by: About your guests: Adam Furness is the Managing Director of Impact.com APAC, where he is transforming how brands leverage partnerships to drive growth and engagement. With over two decades of experience in digital and media technology, Adam has helped global brands such as Uber, Airbnb, and Ticketmaster unlock the full potential of partnership automation. Under his leadership, Impact.com has become the leading platform for managing all types of partnerships, from influencers and affiliate marketing to B2B collaborations and content commerce. Roger Lee has spent two decades in digital marketing, helping retailers drive additional online sales through paid marketing channels. Roger currently heads up the performance marketing team at Brand Collective, managing the paid search, paid social, affiliate and programmatic advertising for 17 brands including Reebok, Superdry and Shoes & Sox. From Commission Junction in the UK and GrowthOps in Australia, Roger has a deep history in affiliate marketing and is a long time partner of Impact.com. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter | |||
| How Live Streaming Saved This 40-Year Fashion Brand: Lauren French Talks Bold Moves Behind Motto’s Growth | #459 | 27 Oct 2024 | 00:56:32 | |
In this episode, we sit down with the incredible Lauren French, the brains behind Motto Fashions 2.0. While this Australian brand has been around for over 40 years, Lauren has successfully transformed the family business into an absolute digital powerhouse. She shares how the pandemic forced her to pivot from bricks-and-mortar stores to daily live-stream fashion shows, a move that helped the brand go on to make more than $5 million in revenue in 2021— five times more than in 2019! Lauren reveals the bold strategies behind her success, including focusing on customer acquisition over retention, leveraging hero products like the Miracle Pant, and partnering with celebrity ambassador Julia Morris. This episode was brought to you by: About your guest: Lauren French is the driving force behind Motto Fashions, a renowned Australian brand that has been empowering women over 40 with bold, versatile style for over 40 years. Since taking the helm, Lauren has transformed the family business into an ecommerce success story, leading to a staggering 127% growth in just 12 months. With features in 7News, The Audacious Agency and Medium, she’s also caught the attention of high-profile influencers, including comedian Julia Morris. Recently ranked 21st in Smart Company’s Smart50 Awards 2023, Lauren’s innovative use of live-stream shopping and hero products has made Motto a standout in the fashion world. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
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| Anaita Sarkar from Hero Packaging | Checkout #458 | 24 Oct 2024 | 00:07:44 | |
In this Checkout episode, we chat to Anaita Szarkar from Hero Packaging as she bears all about the realities of scaling a business as she sets her sights on cracking the US market. From her bizarre purchase of a haunted talking doll to mastering SEMrush for tracking organic growth, Anaita offers an honest and practical look into the world of business, personal branding, and customer experience. She name-drops the brands that inspire her, including Nakey, FAYT the Label and Jolie Skin, and reveals her obsession with How Brands Grow by Byron Sharp. Check out our full-length interview here: Real Ecommerce Talk: Success, Failure and Not Giving a F*ck with Anaita Sarkar | #441 This episode was brought to you by: About your guest: Anaita is the Co-Founder and CEO of Hero Packaging, author, keynote speaker, business advisor, and guest lecturer at Macquarie University and UNSW. She is also the founder and author of Sell Anything Online, a marketing company. She has written two business books, the most recent one is titled How to Sell Anything Online which has become an Amazon bestseller in the Business category. On a daily basis, she provides free marketing and business tips on TikTok and Instagram where she has now amassed over 340,000 followers across both platforms. She also works with global tech companies like Google, TikTok, HubSpot, Linktree, Adobe for their content marketing strategy. As a speaker, she has delivered talks to thousands of business owners and marketing students, with a focus on marketing strategies, small business growth and personal branding. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
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| Fixing Fit For Growth: How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565 | 19 Oct 2025 | 00:50:58 | |
In today’s episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta’s algorithm shifts to launching virtual fittings that convert like crazy, Stacey’s story is one for every ecommerce operator who’s ever wondered how to build a niche into a movement. Today, we’re discussing:
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| Unlock Hidden Revenue Streams with Instant's Audiences: Featuring Liam Millward from Instant & Sean Meyer from Leelo Active | #457 | 22 Oct 2024 | 00:40:46 | |
We sit down with Liam Millward, Co-Founder and CEO of Instant, and Sean Meyer, Founder of Leelo Active. Liam shares his journey from starting his first business at 13 to leading Instant, a tech company revolutionising ecom with automated engagement solutions. He reveals how Instant Audiences is helping brands like Stax, Oxford, FAYT The Label and Toys R Us maximise revenue by turning anonymous visitors into paying customers. Sean, a passionate advocate for Instant, shares how the platform has helped him skyrocket to $10 million in revenue. We dive into the benefits of automation, tips on scaling fast, and how ecom brands can tap into hidden revenue streams. This episode was brought to you by: About your guests: Liam Millward is a born entrepreneur. Having launched his first venture at just 13 while travelling around with his family in a caravan, Liam later developed Navigate Australia, a travel magazine that quickly gained traction, reaching over 50,000+ people monthly, within 12 months of launching. Now, Liam is the Co-Founder and CEO of Instant, an Australian tech company helping big brands drive revenue and retention on autopilot. He raised over $7.5m in venture capital when he was just 17, in Australia’s biggest pre-seed funding round to date, led by Blackbird. Instant rapidly grew to over $1.5 million in annual revenue and 1 million shoppers just one year after launching. With two products now in the market across Australia and the US, Liam is on a mission to scale globally. Sean Meyer grew up by the beach in Coogee, Western Australia, where his active, outdoor lifestyle shaped his passion for fitness. After studying construction management at university, Sean realised his true calling lay elsewhere. Following a few years in operations management and a high-profile modelling career in London, Sean returned to Australia to start his own business. In 2019, Sean and his partner launched Leelo Active from a spare bedroom in his parents’ house. Within the first year, Leelo made $170,000 and quickly gained a reputation for premium activewear. By 2023, Leelo had expanded into over 25 StyleRunner stores, and is now on track to reach $10 million in revenue. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Subscribe to the Add To Cart newsletter | |||
| From eBay to Medical Marketplace: How Phil Leahy is Shaking Up Healthcare E-Commerce with MedCart | #456 | 20 Oct 2024 | 00:47:24 | |
In this episode of Add To Cart, we chat with Phil Leahy, founder of MedCart and the brains behind Retail Global, one of the world’s leading e-commerce event platforms. Phil shares his journey from being eBay’s top seller to building a thriving medical marketplace. He reflects on the challenges of managing a marketplace, the importance of customer service, and the lessons learned from vetting sellers. Phil also discusses the evolving role of marketplaces in Australia and the impact of global giants like Amazon and Temu on the local e-com landscape. This episode was brought to you by… About your guest: Phil Leahy’s journey began in 2007 when he became eBay Australia’s #1 seller with his business, Entertainment House. From there, Phil went on to shape the industry by founding Retail Global Events, bringing retailers together to spark innovative conversations and drive growth. After selling Retail Global to Maropost in 2022, Phil made a bold return to eCommerce with MedCart Marketplace, now Australia’s leading medical marketplace, providing crucial medical supplies to businesses, consumers, and government bodies. Beyond business, Phil’s passion for giving back has been evident through his Frontliners initiative, which has raised over $1 million for charities and delivered $3 million in products and services to support 140,000 healthcare workers across Australia. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Subscribe to the Add To Cart newsletter | |||
| Jared Carlin and James Shamim from Plant with Willow | Checkout # 455 | 17 Oct 2024 | 00:10:38 | |
In this checkout chat, Nathan sits down with Jared and Jimmy from Plant with Willow, a tech startup helping people keep their houseplants alive. From Jared’s love for Google Home and his must-read The Way of Kings, to Jimmy’s obsession with his custom-built PC and love of the High Performance podcast, the duo share their passion for tech, books, and building a fun, dynamic team culture. The pair express admiration for plant care brand We the Wild and the seamless customer experience of Vitable and explain why prioritisation and time management are the biggest challenges in scaling their business, especially with exciting partnerships like their recent deal with Bunnings. Check out our full-length interview with Jared and James here: From Kickstarter to Bunnings: Staying Alive with Tech Startup Plant With Willow | #439 This episode was brought to you by: About your guests: Co-founder of Plant with Willow and a natural-born innovator, Jared Carlin has over 12 years of experience in product innovation. With a knack for identifying untapped opportunities, nurturing them from concept to commercial success, Jared's strategic focus on innovation has fueled the development of cutting-edge products and services. Originally from Western Australia’s picturesque southwest, Jared is a proud Curtin University graduate who brings a down-to-earth approach to forward-thinking ideas. James Shamim brings a wealth of experience in business development, commercial operations, and finance, with a career spanning public, private, government, and startup sectors. He ventured into tech in 2016 and, prior to co-founding Plant with Willow, became a key player in a Deloitte Fast 50 tech-winning company. Known as Willow’s English Aussie, James is a savvy generalist with a passion for all aspects of business, seamlessly navigating strategy, finance, and operations. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or email. Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Subscribe to the Add To Cart newsletter | |||
| How Jethro Marks is Transforming The Nile into a Leading Aussie Online Bookstore | #454 | 13 Oct 2024 | 00:52:47 | |
In this episode of Add To Cart, we chat with Jethro Marks, co-founder of The Nile, one of Australia’s longest-running online retailers. Starting out with just a computer, a living room and a few thousand dollars, Jethro has built The Nile into a global platform, shipping millions of products across 120 countries. Jethro shares how The Nile’s focus has shifted to becoming the leading online bookstore in Australia and New Zealand, and why staying plugged into global trends through events like ShopTalk in Vegas is crucial. We also dive into his multi-channel strategy, selling across platforms like eBay, Amazon, Catch, and Kogan, and the challenges of running a successful business for over two decades. This episode was brought to you by… About your guest: Jethro Marks is the Co-Founder and CEO of The Nile, one of Australia's pioneering pure-play online retailers. With over 15 years of experience in eCommerce, Jethro has been there since the start with co-founder Mark Taylor, taking the enterprise from a living room with two guys and a computer to a global operation across Australia, New Zealand, the US, and UK, offering over 40 million products. A former Director of NORA, he is also a Non-Executive Director at DroneShield (ASX: DRO). About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information. Subscribe to the Add To Cart newsletter | |||
| Hamish McKay from OrderEditing | Checkout # 453 | 10 Oct 2024 | 00:07:25 | |
In this Checkout episode, we chat with Hamish, co-founder of OrderEditing, a post-purchase app that allows customers to amend their orders after checkout. Hamish talks about his admiration for UK brand Represent Clo and their incredible community engagement and his reliance on HubSpot for managing email follow-ups. An advocate for mental health and going to therapy, with Maybe You Should Talk to Someone by Lori Gottlieb on his CR list. Hamish opens up balancing high-growth with a personal life now that he's moved to the US and is navigating a new country and company expansion. Check out our full-length interview with Hamish McKay here: Post-Purchase Potential: Turning Customer Service into Growth with Hamish McKay | #437 This episode was brought to you by… About your guest: Hamish McKay is the Co-founder of Order Editing, the first Shopify app to let customers amend their order after purchase. At just 22, while managing customer service for a $40 million eCommerce brand, he identified a major pain point in the industry—and turned it into a thriving solution. Now, just 15 months later, OrderEditing has skyrocketed from concept to partnering with over 620 merchants, including standout names like Sheet Society, Represent Clo, and the eCommerce giant The Oodie. Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Subscribe to the Add To Cart newsletter | |||
| How Keira Rumble Transformed Health Challenges into Krumbled Group and Three Thriving Brands | #452 | 06 Oct 2024 | 00:53:11 | |
In this episode of Add To Cart, we chat with Keira Rumble, the founder of Krumbled Foods and the brains behind Aussie wellness brands Beauty Bites, Mini + Me and Habitual Beauty. Keira shares her journey from hand-rolling protein balls in her Bondi kitchen to building a thriving multi-brand business. She talks about how she hustled her way into 60 cafés, the tough lessons she learned protecting her IP and how getting hands-on with Meta ads has sparked massive growth for her brands. She also shines a light on the health challenges that inspired her brands and the realities of balancing family life while scaling. This episode was brought to you by… About your guest: Australian mother, entrepreneur, and the founder of Krumbled Foods. Inspired by her own health struggles, Keira is on a mission to help others live healthier, happier lives. Her entrepreneurial journey began in her early twenties after being diagnosed as pre-diabetic, which led to the creation of the popular collagen snack, Beauty Bites. Along the way, Keira has faced personal challenges—including infertility, IVF, severe hyperemesis gravidarum, endometriosis, and mental health battles—which have shaped not only her resilience but the success of her brands Habitual Beauty and, most recently, Mini + Me. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information. Subscribe to the Add To Cart newsletter | |||
| Danny Chia from Kelly+Partners Accountants | Checkout #451 | 03 Oct 2024 | 00:10:51 | |
In today’s Checkout episode, we’re joined by founding partner of Kelly+Partners, Danny Chiha, who shares his unique insights into the world of e-commerce accounting. Danny opens up about his surprising lack of online shopping habits, his admiration for clients like Vic Gigliotti from Muscle Republic and Geedup Co founder Jake Paco, and how the ecom platform Gorgias transformed customer service for his wife’s business, The Little Homie. He also shares his thoughts on managing teams, and why learning from business titans like Nike and Amazon is key for growth. Check out our full-length interview with Danny here: Danny Chiha and Natalie McDermott from Kelly+Partners: Knowing Your Numbers in Ecommerce | #425 About our guest: Danny is the founding partner of Kelly+Partners Northern Beaches and also leads Kelly+Partners Startup. Starting his career at Crowe Horwath, he went on to lead teams at Coca-Cola Amatil as the Financial Accounting Manager where he led a successful team of 17 professionals. Leveraging over 10 years of business advisory and commercial accounting experience, Danny is passionate about assisting businesses and startups develop and execute strategies that create business viability. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Subscribe to the Add To Cart newsletter | |||
| Scaling a Scent: How Adam and Raquel Bouris Put WHO IS ELIJAH On The World Stage | #450 | 29 Sep 2024 | 00:55:03 | |
In this episode of Add To Cart, we chat with Adam Bouris, co-founder of WHO IS ELIJAH, the Aussie fragrance brand making waves globally. Adam shares the wild story behind their brand name, how they got into David Jones in just five days and the bold decision to cut down from 800 wholesalers to just a few key players like Sephora. Adam shares his plans to expand the brand globally, the role of free samples in their marketing strategy, and how Adam manages both business and family life as he and his wife gear up to take on the world. This episode was brought to you by… About your guest: From cabinet maker to world conquering entrepreneur, Adam Bouris is an accomplished entrepreneur and true Aussie all rounder. With a background as a Director and Co-founder of several companies spanning various industries, Adam eventually co-founded his own brand WHO IS ELIJAH with his wife in 2019. Since then, Adam has been instrumental in transforming the business from a garage startup into Australia’s fastest-growing fragrance brand. Under his leadership as CEO, WHO IS ELIJAH is now making its mark on the global stage, expanding into key markets including the Middle East, UK, and EU. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information. Subscribe to the Add To Cart newsletter | |||
| Hannah Neumann from Hey Bud Skincare | Checkout #449 | 26 Sep 2024 | 00:09:48 | |
In this checkout episode, we sit down with Hannah Neumann, CMO of Hey Bud, to dive into her personal experiences with ecommerce and marketing. Hannah shares her love for quirky Temu gadgets, the innovative collaboration between Oroton and July, and how Notion keeps her creative ideas organised. We hear Hannah’s top podcast recommendations, including The Diary of a CEO with Steven Bartlett and Grace Beverly's Working Hard, Hardly Working and learn more about Hey Bud’s exciting growth trajectory and next steps. Check out our full-length interview with Hannah here: Marketing Masterclass: Hannah Neumann on Hey Bud’s Creative Campaigns | #435 About our guest: With over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah Neumann is a marketer who is here to push the boundaries of what can be achieved for a brand. Now heading up marketing for fast-growing Aussie skincare disruptor, Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a trusted friend sharing a beauty recommendation, rather than another brand trying to convince you they’re bigger and better than the rest. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/p Subscribe to the Add To Cart newsletter | |||
| Unlock CCTV Data: Using AI to Understand In-Store Behaviour with Justin Williams from Black.AI | # 448 | 22 Sep 2024 | 00:54:27 | |
In this episode of Add To Cart, we chat with Justin Williams, Chief Customer Officer at black.ai, a revolutionary Aussie startup using AI to revolutionise retail security and customer insights. Justin dives into how black.ai helps big name retailers such as Walmart, turn traditional CCTV systems into powerful tools for preventing theft, enhancing customer experiences and providing real-time data. He also shares his thoughts on maintaining privacy in an increasingly data-driven world, the future of physical retail and the role of AI in creating more intelligent, efficient brick and mortar stores. This episode is a must-listen for retail and e-commerce leaders looking to integrate innovative tech into their physical retail spaces. Read more about the key insights from the episode here. This episode was brought to you by… About our guest: Justin Williams is a dynamic leader in retail technology and innovation. After gaining extensive experience at SAP, where he spearheaded projects with major retailers, Justin transitioned into the startup world, working across last-mile delivery and AI-driven retail solutions. Now, as Chief Customer Officer at Black AI, he helps big name retailers like Woolworths and Walmart enhance store security, unlock real-time customer insights and optimise the in-store experience using cutting-edge AI technology. A proud father of three and passionate cyclist, Justin loves teaming to win tough challenges. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addto Subscribe to the Add To Cart newsletter | |||
| How to Turn Your Privacy Policy Into a Trust Builder #564 | 16 Oct 2025 | 00:13:34 | |
Privacy policies might be the most ignored part of an ecommerce site, but they’re also one of the most important. In today's playbook, Marianne Marchesi, founder of Legalite, is turning the traditional approach on its head: “Don’t even bother with T&Cs and privacy policies if you’re not going to do the work in the background to make sure that you’re actually practicing what you preach.” In today’s Playbook
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| Aaron Woolf from Trendii | Checkout #447 | 19 Sep 2024 | 00:13:08 | |
In today’s Checkout episode, we are joined by Aaron Woolf, founder of Trendii, a platform revolutionising the way we shop by integrating product recommendations into digital content. Aaron shares an interesting purchase of a mysterious shoe cleaning paste from Instagram and discusses his admiration for retailers like Incu and Farfetch and highlights the tech he relies on to run his business. He shares some sources of inspiration including Shoe Dog: A Memoir by the Creator of NIKE and The Chimp Paradox by Dr. Steve Peters and highlights the importance of balancing work and downtime in the fast-paced world of ecommerce. Check out our full-length interview with Aaron Woolf here: The Power of Contextual Advertising: Insights from Aaron Woolf of Trendii | #433 About our guest: With over 15 years of experience in online marketing, Aaron has a deep understanding of the challenges and opportunities in the digital landscape and how to leverage data, technology and creativity to deliver value for clients and users. As the Founder and CEO of Trendii, Aaron leads a passionate and talented team that helps brands enhance sales and engagement through innovative, user-friendly shopping experiences. Using proprietary AI and computer vision, they connect media content with shoppable products, enabling creators, platforms and publishers to monetise their work while offering users a more engaging, personalised shopping journey. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Subscribe to the Add To Cart newsletter | |||
| Reinventing BoozeBud: Inside Paramount Retail’s Push to Transform Alcohol Retail | #446 | 15 Sep 2024 | 00:53:01 | |
In this episode of Add To Cart, we chat to Erin Williamson (CMO) and Damien Smith (CTO) of Paramount Retail, the company behind leading online alcohol brands BoozeBud and Barrel & Batch. They discuss how they’ve transformed their business by simplifying operations and are introducing next-day delivery. The duo also shares their strategy behind launching physical BottleStop stores, focusing on convenience over brand exposure. With insights on streamlining tech, improving customer experience, and balancing online and offline growth, this episode is a must-listen for ecommerce leaders looking to scale. Links from the episode What you’ll learn Why simplifying your business operations can lead to improved efficiency, cost savings, and better customer experiences. How offering next-day delivery can give your business a competitive edge by building trust and convenience for your customers. Why expanding into physical retail can be a smart move when driven by customer convenience and strategic location choices. This episode was brought to you by… About our guests With over 25 years of experience, Damien is a bit of a Swiss Army knife in business and technology. After founding an IT services company in the late 90s, he eventually became CIO at SurfStitch in 2013. Immersed in analytics and eCommerce, he later held key roles at MTB Direct before joining BoozeBud as CTO in 2022. Damien now drives tech innovation at Paramount Retail, overseeing BoozeBud and helping transform the online alcohol retail landscape. Erin has over 20 years of marketing expertise and an adventurous eCommerce career. She began at Betfair in online wagering, survived 3 years of creative agency life, before holding multiple roles at Sensis. She then entered the world of eCom serving as Head of Marketing for Luxury Escapes and founding Chief Customer Officer at Cars24. Now, as CMO of Paramount Retail, Erin aims to get more drinks delivered to homes around Australia via BoozeBud and Barrel & Batch. About your host Nathan Bush is the host of the Add To Cart podcast and a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Subscribe to the Add To Cart newsletter | |||
| Kerryn and Aaron Langer from Arms of Eve | Checkout #445 | 12 Sep 2024 | 00:11:44 | |
In this checkout episode, Kerryn and Aaron Langer, founders of Arms of Eve, an Australian jewellery brand, share how they balance the demands of running a business as a couple. We dive into their weirdest online purchases (including an inflatable unicorn and a device for escaping submerged cars!), and why Mecca is their favourite retailer. Kerryn and Aaron also share their essential tech tools, their favourite podcast, and what they believe is the future of retail. Links from the episode:
Check out our full-length interview with Kerryn and Aaron: Building a Multi-Generational Brand: Insights from Arms of Eve’s Founders | #431 About our guests : Kerryn Langer and Aaron Langer from Arms of Eve. Kerryn is a traveller and lover of life and obsesses over items of beauty and has worked tirelessly in fashion to be exactly where she is now as founder and creative director at Arms Of Eve. Creative leader with experience across media, music, marketing & ecommerce. Aaron is now leading business strategy and growth for Arms Of Eve. Nathan Bush is the host of the Add To Cart podcast and is an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Subscribe to the Add To Cart newsletter | |||
| Retail's Digital Shift: IAB’s Gai Le Roy on Balancing Value and Privacy | # 444 | 08 Sep 2024 | 00:49:42 | |
In this episode of Add To Cart, we sit down with Gai Le Roy, CEO of IAB Australia, to explore the shifting landscape of retail and digital media in Australia. Gai shares her insights on how Amazon's rapid growth is redefining consumer expectations, the importance of preparing for upcoming Privacy Act reforms, and the impact of the juniorisation of the workforce in the advertising industry. With over 25 years of experience, Gai provides practical advice for retailers on how to stay competitive in this fast-evolving market. Links from the episode:
What you’ll learn:
This episode was brought to you by… About our guest Gai Le Roy, CEO of IAB Australia, is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in helping businesses leverage digital and advertising insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations. About your host: Nathan Bush is the host of Add To Cart and is an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter | |||
| Stacey Hollands from Lust Minerals | Checkout #443 | 05 Sep 2024 | 00:08:58 | |
In this Checkout episode, Stacey Hollands, founder of Lust Minerals, gives us a glimpse into her personal life and shares some quirky, fun insights. From buying donkeys online to her dual life as a beauty entrepreneur and farm owner, Stacey’s unique lifestyle shines through. She also reveals the retailers that inspire her, the tech tools she can’t live without, and the books that have shaped her business philosophy. Links from the episode:
Check out our full-length interview with Stacey: From Beauty School to $20 Million Brand: Stacey Hollands’ Journey with Lust Minerals | #429 About our guest Stacey Hollands is the founder of Lust Minerals, an Australian beauty brand known for its chemical-free, vegan-certified skincare and makeup products. With a background in beauty therapy and a passion for holistic wellness, Stacey built Lust Minerals into a multimillion-dollar business that champions affordable, high-quality products made in Australia. About your host Nathan Bush is the host of the Add To Cart podcast and an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Subscribe to the Add To Cart newsletter | |||
| Simon Beard and Hannah Udina Return: What’s Shaping Ecommerce in 2024? | #442 | 03 Sep 2024 | 00:55:54 | |
In this episode of Add To Cart, Nathan Bush revisits two of the most popular guests from last year: Simon Beard, co-founder and former CEO of Culture Kings, and Hannah Udina from Shopify. They dive into the latest retail and e-commerce trends for 2024, exploring everything from the importance of mastering ad accounts to the power of omni-channel experiences. Simon and Hannah share practical insights on how to stay ahead in a rapidly evolving market, discussing new tools like Shopify’s YouTube integration, the significance of content creation, and the art of crafting the perfect ad hook. Download Shopify’s 2024 Australian Retail Report for free. What you’ll learn in this episode:
About our guests Hannah Udina is a seasoned eCommerce and IT professional with a decade of experience, specialising in Payments and Platforms. At Shopify, Hannah partners with agencies to expand their footprint within the Shopify ecosystem while passionately advocating for women in technology. Simon Beard is the co-founder and former CEO of Culture Kings, a global streetwear brand that grew from a single market stall to a $600 million empire. Known for his innovative approach, Simon is also a seasoned investor and serves on the board of a.k.a Brands. About your host Nathan Bush is the host of the Add To Cart podcast and an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email. Get in touch Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Subscribe to the Add To Cart newsletter | |||
| Real Ecommerce Talk: Success, Failure and Not Giving a F*ck with Anaita Sarkar | #441 | 01 Sep 2024 | 01:00:05 | |
In this episode of Add To Cart, we are joined by Anaita Sarkar, the Co founder of Hero Packaging and author of "Sell Anything Online." Anaita is a self confessed marketing and ecomm nerd with a massive Tik Tok following and a refreshing way of looking at life that only comes when you’ve had a few wins and a few bumps and bruises along the way. She’s been an accountant, a consultant, an ecom founder of Olivia & Co, a B2B founder for Hero Packaging, mentor, coach, lecturer, social media star and now author. Her main gig, Hero Packaging, started as a solution for Anaita’s previous business, where she was using enormous amounts of plastic to ship her products, and is now a global company that has sold over 35 million compostable mailers and has over 73,000 customers. In this chat, Anaita shares her thoughts on the importance of cash flow management, the pros and cons of working with agencies, and the impact of content creation on brand visibility. Anaita is also extremely candid about a particularly tough time for her own business and how she coped. What you'll learn in this episode:
Links from this episode:
This episode was brought to you by… About our guest: Anaita Sarkar, CEO and co-founder of Hero Packaging Anaita Sarkar is the Co-Founder and CEO of Hero Packaging and the author of the Amazon bestseller "How to Sell Anything Online." With a strong presence on TikTok and Instagram, where she shares daily marketing tips with over 340,000 followers, Anaita is also a sought-after keynote speaker and business advisor. She collaborates with global tech giants like Google, TikTok, and Adobe on content marketing strategies and serves as a guest lecturer at Macquarie University and UNSW, inspiring the next generation of marketers and business leaders. Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter | |||
| Jesse Richardson from Kitted Thinking Tools | Checkout #440 | 29 Aug 2024 | 00:08:46 | |
Around 14 years ago, armed with a background in design and advertising and a man-crush on Stephen Fry, Jesse began a journey to popularise critical thinking, reason and understanding for the greater good. It started with a Creative Commons poster and deck of cards, grew into a crowd funded offering and is now a SaaS platform and a framework for businesses to harness the benefits of higher order thinking - backed by some of the internet’s biggest thinkers such as the founder of Duck Duck Go and Harvard psychology professors. Links from the episode:
Check out our full-length interview with Jessie: Jesse Richardson from Kitted Thinking Tools: The Power of Critical Thinking | #427 About your co-host: Jesse Richardson from Kitted Thinking Tools Started as a junior designer, some things happened, now the founder of the non-profit schoolofthought.org that has provided free critical thinking resources to over 30 million people, and technology and ecommerce startup Kitted Thinking Tools. You can contact Jesse at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter | |||
| From Kickstarter to Bunnings: Staying Alive with Tech Startup, Plant With Willow | #439 | 25 Aug 2024 | 00:45:25 | |
In this episode of Add to Cart, we dive into the world of tech-driven plant care with Jared Carlin and James Shamim, the founders of Plant With Willow. What started as a solution to a common household problem - keeping plants alive - has grown into a thriving business with a global reach. From a successful Kickstarter campaign to a strategic partnership with Bunnings, Jared and James share the innovative journey of Plant With Willow, a startup that combines hardware, software, and a passion for plants. The pair discuss how Plant With Willow went from idea to landing in households all over the world, how they struck up a strategic partnership with Bunnings that goes beyond just stocking their product and the power of customer feedback in building a successful piece of tech. Links from the episode: This episode was brought to you by… Questions answered:
About your guests: Jared Carlin from Plant With Willow Jared Carlin is a co-founder of Plant with Willow. An innovator by nature, Jared has over 12 years experience in product innovation, leading the identification, incubation and commercialisation of new products and services aligned to strategic innovation focus areas. Jared grew up in Western Australia’s southwest region and is a graduate of Curtin University in Perth. You can contact Jared at LinkedIn James Shamim from Plant With Willow James is a co-founder of Willow and has a background in business development, commercial, finance and operations across public, private, government and startup. He ventured into tech in 2016 and, prior to co-founding Willow, was part of a Deloitte Fast 50 tech winner. He’s Willow’s English Aussie and a savvy generalist across all business areas. You can contact James at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter | |||
| Natalie McDermott from Kelly+Partners | Checkout #438 | 22 Aug 2024 | 00:07:59 | |
with Natalie McDermott Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information. Subscribe to the Add To Cart newsletter | |||
| B2B Meets D2C: How AS Colour Built a Global Ecommerce Engine with Joe Sharplin | #563 | 12 Oct 2025 | 00:47:53 | |
In today’s episode, AS Colour’s Head of Ecommerce, Joe Sharplin, takes us through his leap from product design into digital leadership and what it really takes to build an online experience that keeps both wholesale giants and everyday shoppers happy. We’re talking thousands of SKUs, colourways that could make your head spin, and the joys of rolling out new features across five different regions. Spoiler: it’s not easy. At all. Today, we’re discussing:
Connect with Joe Subscribe to the Add To Cart newsletter | |||
| Post-Purchase Potential: Turning Customer Service into Growth with Hamish McKay | #437 | 18 Aug 2024 | 00:54:41 | |
In this episode of Add To Cart, we are joined by Hamish McKay, the Co-founder of Order Editing. Hamish is a whip smart entrepreneur who has taken the ecommerce world by storm with his super fast-growing app that empowers customers to make post-purchase amendments and retailers to upsell post-purchase. Learning his trade creating merchandise for creators such as Mr Beast, Hamish has now expanded his reach globally, helping brands like The Oodi and Sheet Society revolutionise their customer experience. Hamish explains how the sales opportunity does not end as soon as the customer exits the checkout. He shares why we should all be measuring CPT - Cost Per Ticket - as a key metric. And he shares how he uses LinkedIn to tell his story and create trust before securing the sale. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Hamish McKay from Order Editing Hamish McKay is the Co-founder of Order Editing, the first Shopify app to let customers amend their order after purchase. He founded the company when he was only 22 and working in customer service for a $40M eCom brand. 15 months later and the business has gone from zero to working with 620 merchants like Sheet Society, and $100M brands Represent Clo and The Oodie. You can contact Hamish at LinkedIn Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information. Subscribe to the Add To Cart newsletter | |||
| Anastasia Lloyd-Wallis from Retail Doctor Group & Martin Filz from PureProfile | Checkout #436 | 15 Aug 2024 | 00:15:09 | |
Welcome to the Checkout, where we dive deeper into the minds of our guests to learn more about their personal experiences and insights. Today, we have the pleasure of speaking two leading figures in consumer research. Anastasia Lloyd-Wallis is a Research and Insights Specialist at Retail Doctor Group. She brings a wealth of knowledge about how emotions and personality traits drive consumer loyalty and is passionate about understanding the unique behaviours of Gen Z and Gen Alpha. Martin Filz, CEO of Pure Profile, is an experienced leader in consumer insights and data analytics. Known for his innovative thinking, Martin is an avid user of AI for generating creative solutions and uncovering valuable insights from data.
Join us as we explore Anastasia and Martin's personal take on brands, tech and the retail landscape. Revisit our full-length conversation with our guests: The Dos and Don’ts of Loyalty Schemes with Martin Filz from Pureprofile and Anastasia Lloyd-Wallis from Retail Doctor Group | #421
About your host: Nathan Bush from Add To Cart Nathan Bush is an ecommerce consultant specialising in digital and ecommerce transformation.. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email. Please contact us if you:
Email hello@addtocart.com.au Subscribe to the Add To Cart newsletter | |||
| Marketing Masterclass: Hannah Neumann on Hey Bud’s Creative Campaigns | #435 | 11 Aug 2024 | 00:52:03 | |
In this episode of Add To Cart, we are joined by Hannah Neumann, Head of Marketing at Hey Bud. Hey Bud create skincare products that deliver premium products combining nature and science. Started by three friends in 2019, the brand now has a global customer base in 90+ countries. Hannah has been a part of marketing teams at Styletread and L’Oreal before joining Hey Bud in 2022. In this chat, Hannah shares how Hey Bud focus on creating comprehensive product pages that prioritise customer questions, how they have blended science and fun to craft their distinct tone of voice and their impressive track record in pursuing experimental activations…Swifties may well know what I’m talking about. Links from the episode: Questions answered:
This episode was brought to you by About our guest: Hannah Neumann from Hey Bud With over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah is a marketer who is here to push the boundaries of what can be achieved for a brand in this space. Now heading up Marketing for fast growing Aus skincare disruptor Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a close friend recommending you something from their beauty shelf, not just another brand trying to convince you they’re bigger + better than the next, when in fact the only thing they have that is bigger is their marketing budget. You can contact Hannah at LinkedIn About your host: Nathan Bush from Add to Cart Nathan Bush is an ecommerce consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter | |||