Explore every episode of the podcast Ad-venturous
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep 63: How to Build a Creative Strategy That Actually Works (Part 3) | 16 juil. 2026 | 00:31:48 | |
What does a creative strategist actually do? In Part 3 of this series, Aves breaks down the framework she uses to build creative strategy for ecommerce brands, from the first round of research through to creating content that people actually want to watch. The episode explores why most strategy documents never turn into better creative, how to build systems instead of static plans, and why the best creative strategies make execution easier, not more complicated. You'll learn:
Timestamps 00:00 What creative strategy actually is 03:01 Why creative strategy is misunderstood 05:25 Start with the end goal 07:00 Why boundaries create better creative 09:35 Building strategy with ecommerce insights 11:13 Start with product-specific "why buys" 16:07 The skill every creative strategist needs 17:35 Relevance beats brand consistency 20:04 How persona muses improve creative 22:03 Building strategy from the top and bottom 24:34 Why resources shape great strategy 26:44 Test before you finalize your strategy 27:56 Turning strategy into a repeatable workflow 29:43 Summer break and what's next Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 62: How to Build a Brand AI Recommends (Part 2) | 09 juil. 2026 | 00:29:57 | |
If AI is becoming part of the buying journey, how should brands actually prepare? In Part 2 of this series, Aves moves from theory to execution, breaking down the research process behind building a brand that's positioned for both human buyers and AI recommendations. The episode covers how to identify market white space, analyze competitors, build stronger personas, and create messaging that supports both brand storytelling and long-term brand reinforcement. You'll learn: • Why competitor research should go beyond direct competitors • How AI search can uncover opportunities in your category • A framework for identifying untapped market positioning • Why broad messaging is becoming less effective • How to build personas from real customer behavior • The message box framework for stronger creative strategy Whether you're building a DTC brand, leading creative, or thinking about the future of ecommerce, this episode offers a practical framework for developing strategy before you ever make an ad. 00:00 Why most brands market the wrong way 01:39 Part 2: AI shopping strategy 04:31 Brand storytelling vs. brand enforcement 06:23 Where every creative strategy starts 07:20 Building a competitor matrix 12:06 Using AI search to find market gaps 15:25 Finding your brand's white space 18:55 Why niche beats broad 21:17 Building personas from research 23:01 The muse framework for better creative 24:57 The message box framework 26:19 Turning research into strategy 28:15 Preparing for AI-driven Q4 shopping 29:13 What's coming in Part 3 Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 61: AI Agents vs. Humans: A New Creative Strategy (Part 1) | 02 juil. 2026 | 00:36:52 | |
AI is changing how people discover and buy products. That means creative strategy is changing too. In this episode of Ad-venturous, Aves explores the difference between creating for humans and creating for AI agents. As more shoppers use tools like ChatGPT to research products, brands need to think beyond ads and landing pages. The conversation covers what makes a brand more likely to appear in AI recommendations, why reviews, PR, and third-party mentions carry more weight than ever, and how creator content serves a different purpose than media coverage. You'll also learn: • Why AI shopping changes the traditional consideration journey • How to identify the core idea your brand should consistently reinforce • The role of reviews, Reddit, and earned media in AI discovery • Why creators should adapt the same message for different audiences • Practical ways to prepare your brand for the next stage of ecommerce 00:00 Human vs. AI creative strategy 01:38 Why The Matrix still matters for AI 06:52 The conversation marketers are missing 09:19 Can you optimize for ChatGPT? 10:18 Why people trust AI recommendations 12:13 AI eliminates the consideration window 13:12 Finding your brand's core truth 16:49 Reviews, Reddit, and why reputation matters 20:08 Is your website ready for AI agents? 21:33 Why PR matters more than ever 24:45 Brand enforcement vs. brand storytelling 27:28 The biggest creator marketing mistake 29:51 How to build content for humans 32:09 Preparing your brand for AI search 33:35 What's coming in Part 2 Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 60: Air Game vs. Ground Game: A Better Way to Build Brands | 25 juin 2026 | 00:24:39 | |
Most brands think about brand strategy and performance marketing as separate disciplines. They shouldn't. In this episode of Ad-venturous, Aves breaks down the concept of Air Game vs. Ground Game, a framework borrowed from political strategy that can help marketers build stronger, more cohesive brands. You'll learn:
Whether you're running paid media, building a creative strategy, or leading brand marketing, this episode offers a practical way to connect long-term brand building with day-to-day performance. Timestamps 00:00 Intro 01:05 Why Brands Feel Stuck Right Now 04:15 The Idea of Air Game vs. Ground Game 08:10 Finding Your Brand's Core Truth 13:00 Air Game in Practice 15:40 What Ground Game Actually Means 19:00 Translating One Message for Different Audiences 22:15 Human-Led vs. Agentic-Led Marketing 23:40 Final Thoughts Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 59: Apple's Think Different Campaign: Legacy Brand Marketing | 18 juin 2026 | 00:29:52 | |
Apple's Think Different campaign reshaped how a legacy brand could occupy cultural space without chasing trends. This episode breaks down the origins of that campaign, how it positioned Apple above the typical marketing playbook, and why that same positioning now creates challenges as digital platforms demand hyper-targeted, persona-driven content. The discussion covers the difference between air game and ground game marketing, what made Think Different work for its era, and where legacy brands like Apple are starting to lose ground to brands built for algorithm-driven advertising. Part of a series on different brand types, with next week's episode auditing Apple's current paid social and organic content. Timestamps 00:00 Legacy brand expectations vs founder-led brands 02:00 How the internet changed brand building at scale 04:00 The content volume demand on modern marketers 05:30 Why Apple operates like the Beyoncé of brands 08:00 Brief history of Apple and the Think Different era 22:00 The biggest challenge for legacy brands today 24:00 Air game vs ground game marketing explained 26:30 Why Apple's digital strategy leaves a gap Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 58: What Sells When the Influencer Isn't in the Room | 11 juin 2026 | 00:26:04 | |
In part two of this influencer brand deep dive, Aves breaks down why massive follower counts don't guarantee product success, and what actually has to happen for an influencer brand to build staying power. Using MrBeast as the central case study, this episode gets into the specific mechanics of product-market fit, audience authenticity, and the content separation strategy that distinguishes influencer brands that stick from those that stall. Strawberry Milk Mob gets a look too, as a counterexample of what natural brand extension actually looks like in practice. If you work with influencer-led brands, are building one, or are trying to figure out why a big audience isn't converting, this episode is the tactical breakdown you need. 00:00 Why follower count doesn't guarantee product success 02:00 MrBeast case study introduction 05:00 Influencer hubris and the celebrity brand comparison 08:00 Why audiences don't extend trust from content to commerce 10:00 Tall poppy syndrome and the influencer product backlash 11:00 How to actually make influencer brands work 12:00 Know your audience before R&D begins 13:00 Product authenticity: Strawberry Milk Mob example 15:00 Separating influencer content from brand content 16:00 Why building in public backfires for influencer founders 18:00 Comms and PR when you're always on the back foot 20:00 The 25% rule for influencer posting about their brand 22:00 Making the brand bigger than the founder's name Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 57: Selling Your Own Stuff Is a Different Game | 04 juin 2026 | 00:29:34 | |
Creator-led brands seem like a natural next step for influencers with massive audiences, but the jump from selling other people's products to building your own brand is harder than it looks. This episode breaks down Feastables by MrBeast as a case study in what happens when influence, stunts, and scale substitute for brand strategy. We get into the follower-to-customer conversion problem, why online audiences amplify every misstep, and what separates influencer brands that stick from ones that burn fast. 01:30 - Intro and episode context 03:45 - Choosing Feastables as the case study 08:00 - Feastables launch and positioning against Hershey's 09:00 - MrBeast Burger and the trust erosion pattern 15:00 - Launch stunts and the Willy Wonka rollout 19:00 - Formula change and online backlash 20:00 - The display cleanup tweet 24:00 - The core strategic mistake Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 56: Avery's Four Rules for Founders Who Actually Want to Scale | 28 mai 2026 | 00:36:19 | |
Creative strategist Avery Valerio breaks down the four pillars she uses when building and scaling founder-led brands. This one's for the founders making content that isn't sticking, the brand operators helping founders show up online, and anyone who has ever said "I made this because I love it" and wondered why nobody cared. Covered in this episode:
00:00 - Intro 04:45 - Pillar 1: Get your story straight 11:00 - Pillar 2: Know your target personas 20:00 - Pillar 3: Experimenting with trends 28:00 - Pillar 4: Have fun (and why it shows when you don't) 31:00 - Building in public vs. pity farming Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 55: Founder-Led, Content-Fed | 21 mai 2026 | 00:26:59 | |
Founder-led brands don't win on product alone. They win on story, told consistently, across every piece of content. In this episode, Aves breaks down what actually makes founder-led brands succeed in the DTC space, using The Nitro Bar, a Rhode Island coffee chain built from a single maxed-out credit card and a failing coffee cart, as the case study. Audrey, the founder, has built one of the most replicable content flywheels in the game, and Aves unpacks exactly how she does it. You'll learn:
Whether you're a founder who hasn't hit record yet, or a creative strategist working directly with one, this episode gives you the framework to turn a founder story into a content engine. 00:00 - Intro 02:00 - Why founder-led brands dominate right now 05:00 - The Nitro Bar origin story 08:00 - The Brown University pivot that saved the business 15:00 - Defining your category perspective 19:00 - Running a founder account alongside a brand account 24:00 - You don't need followers to start Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 54: When the Hype Clears: the product fundamentals celebrity brands keep skipping | 14 mai 2026 | 00:22:29 | |
Celebrity brands get a shortcut most founders never have. A famous face drives clicks, conversions, and cultural buzz without the brand having to earn any of it. But that shortcut has a cost. In this episode, Aves breaks down what separates celebrity brands that build lasting businesses from the ones that fizzle out the moment their cultural moment passes. From George Foreman's grill to Hailey Bieber's Rhode to Mary-Kate and Ashley's The Row, the pattern is consistent: the brands that survive are the ones that figured out how to sell the product without relying on the person. Covered in this episode: Why celebrity brands cluster around trending verticals and what that signals about their staying power The Row vs Rhode as opposing case studies in celebrity brand strategy What paid advertising looks like when there's no creative strategy behind it Why generative AI carries more risk for celebrity brands than for regular DTC brands The one question every celebrity brand team should be asking while they're still riding high Timestamps: 00:00 Celebrity brands and why they eventually fall off 02:00 Recap of the George Foreman Grill episode 03:00 How fads drive celebrity brand verticals 04:00 The Row: Mary-Kate and Ashley Olsen's quiet luxury case study 06:30 Rhode: Hailey Bieber and the over-reliance on cultural relevancy 09:00 The technical gaps in celebrity brand paid advertising 11:00 What's missing from celebrity brand creative strategy 13:00 What George Foreman actually had to do to sell his grill 14:00 Glossier and the cult brand fallacy 15:00 How to find what sells the product without the celebrity 16:00 AI and the added risk for celebrity-backed brands 18:00 Which celebrity brands actually survive long term 19:00 Founder-led brands vs celebrity brands: what's coming next episode Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 53: Too Hot to Handle (The George Foreman Grill Story) | 07 mai 2026 | 00:30:24 | |
The George Foreman Grill sold over 100 million units. But before it was a cultural icon, it was a niche kitchen gadget with a fajita problem and no audience. In this episode, Aves breaks down the origin story of one of the weirdest celebrity brand successes of all time — and what it still teaches us about knowing your target persona before anything else. 00:00 Intro & why target persona is make or break 01:00 About Pilot House 02:00 Kicking off the celebrity brand series 03:00 AI, brand identity & the opportunity hiding in plain sight 05:00 Why not HexClad — and the criteria for picking a weird brand 06:00 The George Foreman Grill origin story begins 08:00 The actual inventor: Michael from Illinois 09:00 Enter the Fajita Express (yes, really) 11:00 Why niching around fajitas was the wrong call 13:00 How George Foreman got involved 15:00 Salton redesigns the product & broadens the use case 17:00 The Lean, Mean, Fat-Reducing Grilling Machine is born 18:00 Why George Foreman was the right celebrity for this audience 20:00 The Hulk Hogan lie (he did not get the first call) 22:00 100 million units sold & what George Foreman actually made 23:00 The $138M name deal & Taylor Swift's trademark strategy 25:00 George Foreman as a product partner, not just an endorser 27:00 The big lesson: celebrity brands in the '90s vs. now 28:00 Know your target persona — or reach out 29:00 The Office references & next week's episode Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 52: When You Find a Winner: Four Ways to Iterate on Creator Content | 30 avr. 2026 | 00:32:48 | |
Finding creator content that performs at scale is hard. But once you've got a winner? That's where the real strategy begins. In this episode, Avery breaks down four iterative editing styles to try when you've got a piece of creator content that's working — so you can extend that success without starting from scratch every time. You'll learn:
Whether you stumbled into your winning ad by sheer dumb luck or careful strategy, this episode will help you make the most of it. Timestamps: 00:00 – Finding creator content that wins at scale 01:45 – Why iterative content still matters (putting a flag in the ground) 03:20 – Iteration #1: Speed 08:00 – Iteration #2: Hooks 16:30 – Iteration #3: Contextual overlays & platform-specific edits 24:00 – Iteration #4: Cut-to-cuts with new voiceovers 29:30 – Using iteration to target different funnel stages 31:00 – What's coming next: how to brief creator content strategically Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 51: How to Use Content Muses to Build Hyper-Relevant Ads | 23 avr. 2026 | 00:23:47 | |
You can test hooks, iterate creatives, and follow trends… but if your content doesn’t actually reflect what your audience cares about, it won’t land. In this episode, Aves breaks down the Content Muse system—a simple but powerful way to build ads that feel native to your audience’s world. Instead of guessing what might work, you’ll learn how to anchor your creative strategy in the people, creators, and cultural signals your target persona is already paying attention to. This is how you move from generic content → hyper-relevant ads that actually convert. What you’ll learn:
00:00 Introduction 01:30 What a Content Muse Actually Is 04:45 Finding Your Persona’s “Muses” 08:30 How to Build Your Muse System 13:10 Spotting Real Trends (Not Noise) 16:00 Using Celebrity Muses for Product & Creative 19:30 Staying Ahead of Culture 21:30 Turning Insight Into Ads That Convert Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 50: Blind Boxes, Busy Parents & Building Subscription Brands | 16 avr. 2026 | 00:28:36 | |
In this episode of Ad-venturous, Aves dives into one of the trickiest sells in DTC ecommerce — subscriptions. You're not asking someone to buy once. You're asking them to keep saying yes, month after month. Aves breaks down what separates subscription brands that scale from the ones that stall, covering everything from how to build a ritual into your brand and content, to why your homepage might be overwhelming people before they ever hit "subscribe." She also gets into the two very different worlds of subscription ecommerce — the same-product-every-month CPG grind versus the surprise-and-delight blind box experience — and why your entire content strategy has to shift depending on which camp you're in. Plus: why leading with "hangover cure" might be killing your LTV, how to keep your Meta ad account from completely losing the plot when your product changes every month, and the case for evergreen content that sells the concept of your brand, not just what's in the box this month. Whether you're launching a subscription brand, trying to improve your subscription conversion rate, or you're a creative strategist who hasn't tackled this yet — this one's for you. Topics covered:
00:00 – Why subscriptions are the hardest sell in DTC 03:15 – What makes a subscription brand succeed vs. fail 04:30 – The two things your homepage needs to nail 06:45 – Why ritual-building is the foundation of subscription content 08:00 – The electrolyte hangover angle and why it's killing your LTV 15:30 – CPG subscriptions vs. blind box subscriptions — a totally different game 19:30 – Why rotating products will fry your pixel 23:00 – Using limited edition products to drive down CPA Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 49: A 1,000 Foot View of Amazon in 2026 | 09 avr. 2026 | 00:23:41 | |
In this episode of Ad-venturous, Aves breaks down how to actually think about Amazon in 2026, from where it fits in your brand ecosystem to what separates products that win from the ones that get buried. She covers why treating Amazon like a “set it and forget it” channel leaves money on the table, how creative and A/B testing play a bigger role than most brands realize, and what makes Amazon fundamentally different from paid social. Plus, a look at Rufus, Amazon’s AI shopping assistant, and why it’s quietly changing how products get discovered, ranked, and recommended. What you'll learn:
00:00 Introduction 00:37 Why Amazon Isn’t “Set It and Forget It” 01:31 Where Amazon Fits in Your Strategy 05:22 Amazon vs Paid Social (Intent vs Discovery) 07:12 What Actually Wins on Amazon (Creative + Differentiation) 09:08 Rufus Explained (Amazon’s AI Assistant) 13:27 How to Create Content for Rufus + Q4 18:12 Key Takeaways + When Amazon Makes Sense Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 48: Unboxings, B-Roll, and 3 More Video Styles That Scale | 02 avr. 2026 | 00:29:35 | |
In this episode of Ad-venturous, Aves breaks down 5 foundational video styles that consistently drive performance across Meta, TikTok, and beyond. These aren’t trend-based ideas or “go viral” tactics. They’re repeatable, scalable formats you can plug into your ad account today. You’ll learn:
00:00 Why most video ads don’t work 02:00 Style #1: Unboxing 06:30 Style #2: Product B-roll 10:30 Style #3: Gifting (and what brands get wrong) 14:45 Style #4: Lifestyle content 17:45 Style #5: Trend-based videos 22:30 How to actually use these in your ad account Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 47: 5 Different Static Styles To Try In Your Meta Account Now | 26 mars 2026 | 00:28:07 | |
In this episode of Ad-venturous, Aves breaks down 5 static ad styles that consistently perform across accounts—regardless of vertical, audience, or AOV. These aren’t flashy, “never-seen-before” concepts. They’re foundational formats that make your ad account more efficient, more stable, and easier to scale. If you’re stuck testing endless variations with no clear winners, this is where to reset. We get into:
00:00 Why Meta performance feels off right now 03:00 Why static ads are gaining efficiency 04:45 4-panel lifestyle grids 08:00 Text-focused ads that convert 11:15 Product render + headline ads 16:45 2-panel grid formats 19:30 Meme-style statics for engagement 24:30 How to actually use these in your account Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 46: Memes Are a Language. Most Brands Don’t Speak It | 19 mars 2026 | 00:33:01 | |
Memes aren’t random. They’re a language. And most brands are speaking it completely wrong. In this episode of Ad-venturous, Aves breaks down how memes actually drive performance—from relevance to revenue—and why what looks “easy” on the surface is one of the hardest things to get right in creative strategy. Because the brands winning with memes aren’t just being funny. They understand who they’re talking to, how that audience communicates, and how to translate that into content that converts. Aves gets into:
00:00 Memes that drive millions in revenue 01:45 What a meme actually is (and isn’t) 04:30 Why most brands get memes wrong 07:15 Know your audience or your memes fail 10:20 Meme language by persona (Gen Z vs Millennials) 14:00 Where to find meme inspiration (Pinterest, TikTok, comments) 18:30 Turning memes into ads that convert 22:00 Matching message → meme format 25:00 When to use cultural moments (and when not to) 28:30 The simple framework for high-performing memes 31:00 Why memes are so cost-efficient in paid ads Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 45: Platform-by-Platform Guide to Paid Social Ads | 12 mars 2026 | 00:30:35 | |
What performs on Meta won’t necessarily work on TikTok. What converts on Pinterest might flop on Snapchat. In this episode of Ad-venturous, Aves breaks down the major paid social platforms and how advertisers should think about each one, from audience demographics to ad specs to creative strategy. You’ll learn how Meta, TikTok, Pinterest, Snapchat, and AppLovin actually differ when it comes to advertising performance, and why adapting your creative to the platform is one of the most important factors in scaling paid social today. In this episode:
00:00 – Why different platforms require different ad strategies 01:40 – Safe zones and common creative mistakes 08:24 – Meta ads: demographics, formats, and placements 14:07 – Pinterest strategy and planning behavior 16:59 – Snapchat: audience and when it works 19:41 – TikTok ad formats and creative strategy 22:23 – AppLovin ads and when to expand beyond Meta Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 44: Stop Running the Same Ad on Every Platform | 05 mars 2026 | 00:36:12 | |
Most brands make the same mistake when expanding to new ad platforms: they take a winning ad and run it everywhere. But each platform has a different user mindset, feed behavior, and content expectation. The ad that works on Meta might completely flop on TikTok, Snapchat, or Pinterest. In this episode of Ad-venturous, Aves breaks down how creative strategy should change depending on where your ads are running. You’ll learn how different platforms influence the type of content that performs, why intent matters more than format, and how brands can expand their media mix without starting from scratch. 00:00 Why the same ad fails on different platforms 02:50 The biggest misconception about multi-platform creative 06:30 How Meta users behave vs other platforms 11:45 Instagram and the role of short-form entertainment 15:00 Snapchat and scrappy creator-style ads 19:00 TikTok: entertainment vs selling 23:20 Axon / AppLovin and long-form mobile game ads Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 43: Sell Like It’s 1999: Infomercial Tactics That Still Work | 26 févr. 2026 | 00:31:48 | |
Most ecommerce brands are obsessed with vibes. Beautiful creative. Polished branding. Aesthetic-first ads. But while everyone is busy looking good, many brands have quietly stopped selling. In this episode of Ad-venturous, Aves breaks down what modern DTC operators can learn from the golden era of infomercials, and why problem agitation is making a comeback in performance creative. Using classic infomercial tactics (including the playbook popularized by Ron Popeil), we unpack what actually drives conversion when you don’t have celebrity equity or massive brand awareness. Inside the episode:
00:00 Why Most Brands Stopped Selling 01:52 Vibe Marketing vs Real Conversion 04:05 The Infomercial Comeback Thesis 06:15 The Ron Popeil Playbook 11:58 Anatomy of a High-Converting Infomercial 19:05 How to Apply “But Wait, There’s More” Today Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 42: Cultural Trends vs. Content Trends (And Why It Matters) | 19 févr. 2026 | 00:34:21 | |
Everyone loves to talk about trends. But most brands don’t understand the difference between cultural trends and content trends — and confusing the two is how you end up with ads that look like everyone else’s. In this episode of Ad-venturous, Aves breaks down: • The difference between cultural shifts and creative fads • Why co-opting culture can quietly damage your brand • How content trends become oversaturated (fast) • Why “if it worked for them” is usually the wrong logic • How to use discernment instead of chasing what’s trending 00:00 – Why Trend-Chasing Hurts Your Brand 03:00 – Cultural Trends vs. Content Trends 09:45 – Cooperating With Culture (Not Co-Opting It) 18:30 – The Problem With Content Trends & Echo Chambers 25:00 – Using Discernment: Personas is better than Virality 29:30 – Building Creative That Outlives the Feed Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 41: The Value Beyond What You Sell | 12 févr. 2026 | 00:23:53 | |
What makes someone choose your brand when the product itself isn’t that different? In this episode of Ad-venturous, Aves explores the idea that the strongest DTC brands don’t just sell products — they deliver value that lives outside the purchase. From identity and social status to humor and entertainment, that added layer is often what drives deeper loyalty, higher LTV, and real word-of-mouth growth. Using brands like Liquid Death and Rhode as examples, this episode breaks down how successful companies build meaning around what they sell, and why understanding that value is key to building an omnipresent brand. You’ll learn:
00:00 — Why brands need value beyond the product 02:00 — The “omnipresent brand” era and identity-driven buying 04:30 — Liquid Death: selling identity, not water 08:30 — Rhode: scarcity, momentum, and brand demand 15:00 — Status vs entertainment as brand value drivers 20:30 — How brand value impacts LTV, retention, and word of mouth Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 40: How to Write Creator Briefs That Actually Perform | 05 févr. 2026 | 00:31:03 | |
Creator-generated content isn’t easy, and most briefs are the reason it underperforms. In this episode of Ad-venturous, we break down how to write creator briefs that actually perform, from setting the right intent and audience context to structuring visual hooks that work in a post-Andromeda Meta landscape. We cover when not to use creator content, why testing net-new concepts with creators is risky, and how to brief external creators without over-scripting or wasting budget. If you want CGC that scales—and not just looks good—this episode is your playbook. #creatorcontent #creativestrategy #performancemarketing #paidsocial #metaads #adcreative #ecommercemarketing #dtc #contentstrategy #digitaladvertising 00:00 – Why creator briefs are harder (and more important) than they look 04:00 – When creator content makes sense — and when it’s a mistake 08:00 – The biggest pitfall: testing net-new ideas with creators 12:00 – How funnel stage should shape your creator briefs 15:00 – How to brief external creators without over-scripting 22:00 – Visual hooks vs audio hooks on Meta Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 39: Bundles Aren’t Discounts. They’re Strategy. | 29 janv. 2026 | 00:39:41 | |
Most brands treat bundles like a quick way to boost AOV. But done wrong, they can quietly tank conversion—especially for first-time customers. In this episode of Ad-venturous, Avery breaks down how to build bundles that actually work across the funnel. You’ll learn how to:
#DTC #Ecommerce #AOV #BundlingStrategy #GrowthMarketing #RetentionMarketing #PerformanceMarketing #ConversionRateOptimization #DTCpodcast #MarketingPodcast 00:00 — Introduction 02:00 — First-time vs returning customers: the real framework 05:00 — Bundling at the top of funnel (what actually works) 09:00 — Creative + positioning for bundle ads 11:00 — Landing pages vs PDPs for bundles 18:00 — Bundling for returning customers 22:00 — Persona-based bundle strategies 35:00 — The lifecycle framework for smarter bundling Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 38: The Personal Rebrand Era (And What Brands Should Do About It) | 22 janv. 2026 | 00:34:50 | |
“Personal rebrands” are everywhere—and it’s changing how people buy. In this episode, AVEs breaks down why the personal rebrand era matters for marketers and how brands can plug into it without feeling forced or cringe. From subscription and routine-based products to CPG and beauty brands, this cultural shift opens up new opportunities at the top of the funnel. We cover how identity and belonging are shaping buying behavior, why personal rebrands replaced “New Year, New Me,” and how brands can build real resonance instead of chasing trends. #MarketingPodcast #BrandStrategy #Rebranding #BrandIdentity #DTC #SubscriptionMarketing #CPGMarketing #CulturalMarketing #GrowthMarketing #AdventurousPodcast 00:00 — The personal rebrand trend (what’s actually happening) 04:00 — How personal rebrands replaced New Year, New Me 09:00 — Why subscription brands should care right now 12:00 — Selling routine and ritual instead of one-time products 16:00 — Identity, belonging, and the new top of funnel 28:00 — How to build cultural resonance without forcing relevance Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 37: The Old Spice Rebrand That Actually Worked | 15 janv. 2026 | 00:28:51 | |
Most rebrands don’t fail because the logo is bad. They fail because they don’t change who the brand is for. In this episode of Ad-venturous, Avery breaks down one of the few modern rebrands that actually did what a rebrand is supposed to do. Bring in an entirely new audience. Using Old Spice’s 2010 comeback as the case study, we look at how a 70-year-old brand went from cultural afterthought to category leader by completely rethinking who they were talking to and how they showed up. You’ll learn why Old Spice stopped marketing just to men and started winning with women, how Axe created the problem Old Spice had to solve, and why most brands mistake “looking new” for being relevant. This episode is a deep dive into what it really takes to reset a brand, and when a rebrand is actually the right move. #Rebranding #BrandStrategy #OldSpice #MarketingPodcast #DTC #Advertising #BrandBuilding #Ecommerce #CreativeStrategy #ConsumerPsychology #GrowthMarketing #PerformanceMarketing #BrandPositioning 00:00 — Why Rebrands So Often Miss the Point 03:00 — Why Old Spice Was the Right Case Study 06:00 — Axe and the Shift in Men’s Grooming 09:15 — When Old Spice Started Losing Relevance 12:30 — When a Rebrand Is Actually Necessary 15:05 — The Campaign That Changed Everything 18:40 — Why Old Spice Talked to Women Instead of Men 21:35 — Who Really Has the Purchasing Power 24:55 — Why Net New Audiences Matter 27:10 — Did It Actually Work? 28:50 — What Brands Should Learn Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 36: Why do logo changes feel like personal betrayals now? | 08 janv. 2026 | 00:37:59 | |
In this episode of Ad-venturous, Aves kicks off a new mini-series on rebrands by unpacking why they spark so much outrage in today’s Omnipresent Brand era. From Cracker Barrel’s infamous logo switch to Tree Hut’s surprisingly controversial packaging update, we look at how brands misdiagnose relevance problems, how internet culture turns design tweaks into moral battles, and why consumers are more emotionally invested in brands than ever before. You’ll also hear how backlash, misinformation, and TikTok engagement loops can distort what’s actually happening inside a business, plus why a rebrand often isn’t the fix brands think it is. #Rebranding #BrandStrategy #DTCMarketing #ConsumerCulture #BrandIdentity #MarketingPodcast #AdventurousPodcast #EcommerceMarketing #BrandRelevance #DigitalMarketing #CreatorEconomy #MarketingTrends #OmnipresentBrand #TikTokMarketing #BrandPsychology 00:00 – Welcome to the Rebrands Mini-Series 02:10 – The Omnipresent Brand Era 05:00 – When Brands Misdiagnose the Problem 07:45 – The Cracker Barrel Backlash 14:10 – Tree Hut and TikTok Outrage 21:20 – The Shrinkflation Myth 24:40 – Why Anger Drives Engagement 30:00 – When a Rebrand Actually Makes Sense Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 35: UGC vs. CGC vs. EGC: When to Use What (Replay) | 01 janv. 2026 | 00:30:54 | |
If you missed this the first time, it’s a great reset on how to think about creator content. What’s the difference between UGC, CGC, and EGC—and why does it matter? In this episode, we break down the “big three” of creator content: 🧍♀️ User-Generated Content (UGC): Authentic, messy, and made by real customers. 🎥 Creator-Generated Content (CGC): Polished, paid-for, and built with marketing goals in mind. 💼 Employee-Generated Content (EGC): A rising star that’s human, honest, and powerful. Avery shares how each content type works, when to use them, and what kind of results to expect—plus real-world examples from brands like Coach. If you’re building a content strategy and want to know where to invest (and what to stop doing), this one’s for you. Timestamps: 00:00 Understanding UGC, CGC, and EGC 02:00 Why creating content yourself matters 05:00 What makes good user generated content 10:00 Building community through UGC 14:00 Creator generated content vs UGC 18:00 Tips for original and high-performing CGC 22:00 Employee generated content examples 26:00 Why EGC works in organic and paid strategies 29:00 When to use each content type Hashtags: #UGC #CGC #EGC #UserGeneratedContent #CreatorMarketing #ContentStrategy #PerformanceMarketing #DTCMarketing #MarketingPodcast #BrandBuilding #EmployeeGeneratedContent #SocialMediaMarketing #AdCreative #DigitalMarketing #CreatorEconomy #MarketingTips #PodcastClip #MarketingInsights #ContentMarketing #ScaleWithContent Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 34: Building the Omnipresent Brand (Part 3): Holding Up the Mirror | 25 déc. 2025 | 00:25:50 | |
In Part 3 of Building the Omnipresent Brand, we zoom in on where DTC marketing stands right now, and why the brands winning attention aren’t chasing aspiration, but reflecting reality. This episode explores the “Norman Rockwell era” of marketing: creative that holds up a mirror to people’s real lives, values, and environments. Aves unpacks why relatable, grounded content is outperforming polished perfection, how brands can cooperate with culture without co-opting it, and what this shift means for creative strategy heading into 2026. #DTCMarketing #BrandStrategy #CreativeStrategy #PerformanceMarketing #EcommerceMarketing #DigitalMarketing #BrandRelevance #ContentMarketing #PaidSocial #MarketingTrends #AdvertisingStrategy #CreativeMarketing #OmnipresentBrand 00:00 – Introduction 03:45 – Entering the “Norman Rockwell era” of DTC marketing 07:10 – Cooperating with culture vs. co-opting it 11:45 – Holding up a mirror instead of selling aspiration 15:40 – Research, empathy, and understanding what audiences already see 22:45 – What this creative shift means heading into 2026 Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 33: Building the Omnipresent Brand (Part 2): Where Is the Line? | 18 déc. 2025 | 00:44:42 | |
In Part 2 of this series, Aves steps beyond tactics and into culture. As brands become omnipresent, the line between art, advertising, and identity starts to blur. This episode explores the return of Dadism in internet culture, the rise of absurdity as strategy, and why AI-driven content is forcing brands to rethink what originality and relevance actually mean heading into 2026. If everything is content, where do brands push boundaries—and where should they stop? #OmnipresentBrand #BrandStrategy #CreativeStrategy #InternetCulture #ModernMarketing #DigitalCulture #AdvertisingTrends #MarketingPodcast #DTCMarketing #BrandRelevance #ContentStrategy #FutureOfMarketing #CreativeEconomy #AIandCreativity #Pilothouse #DTC #DTCNewsletter 00:00 — Introduction. Why brands need to stop following trends and start setting them 04:00 — The origins of Dadism and cultural protest 12:00 — Marcel Duchamp and redefining what counts as art 15:00 — Berlin Dadism, photomontage, and dismantling media 22:00 — From art movements to modern internet culture 30:00 — Omnipresent brands, conformity, and identity 36:00 — Why absurdity is becoming a strategic advantage 41:00 — Final takeaway: where brands draw the line in 2026 Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 32: Building the Omnipresent Brand (Part 1) | 11 déc. 2025 | 00:31:52 | |
In this episode, Aves kicks off a three-part series on what replaces the millennial brand and why “omnipresence” is the next frontier for brands that want to stay relevant in 2026 and beyond. She breaks down the cultural shift toward sameness, why consumers now buy to belong instead of stand out, and how brands like Rhode have mastered constant, subtle visibility. You’ll also get a practical tool to anchor all of this theory: the message box, a simple framework Aves uses to clarify brand identity, sharpen personas, and build the foundation for creative that actually resonates. #DTC #EcommerceMarketing #BrandStrategy #CreativeStrategy #OmnipresentBrand #MarketingTrends2026 #AdventurousPod #Pilothouse 00:00 — Introduction 00:27 — Why 2026–2027 Is a New Era for Brand Relevancy 01:37 — Introducing the Three-Part Series on the Omnipresent Brand 03:07 — What Replaces the Millennial Brand: Omnipresence Explained 07:25 — Why Consumers Now Buy to Belong, Not to Stand Out 09:20 — The Rhode Example: Constant Visibility as Identity 17:16 — The Message Box: Aves’ Go-To Tool for Brand Identity 26:46 — Turning a Full Message Box Into One Clear Brand Sentence Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 31: Not Around Here, Partner: Post-BFCM Steps That Matter | 04 déc. 2025 | 00:33:51 | |
Black Friday is over, but this is NOT the time to take your foot off the gas. In this episode, Aves walks through the exact system she uses to organize hundreds of ads, break down what actually happened over BFCM, and extract the insights that drive next year’s wins. You’ll learn how to structure a clean performance review, map creative by persona, identify who your ads really resonated with, and run a post-mortem that removes emotion and focuses on truth. Aves also shares the framework she’s used for years across industries to separate team-initiated wins, opportunities, external factors, and objective performance outcomes. #DTCMarketing #EcommerceGrowth #BlackFridayStrategy #PostBFCM #PerformanceMarketing #MediaBuying #CreativeStrategy #MetaAds #MarketingSystems #BFCMLearnings #AdCreative #RetentionMarketing #MarketingFrameworks #GrowthMarketing 00:00 — Introduction 05:22 — Organizing Hundreds of Ads 09:37 — Who Your Ads Actually Reached 16:40 — The BFCM Post-Mortem Framework 27:11 — Performance Summary Breakdown 29:31 — Turning Learnings Into 2026 Strategy Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 30: How to Squeeze the Rag Dry This Black Friday Weekend | 27 nov. 2025 | 00:23:46 | |
Aves breaks down her real, in-the-weeds workflow for optimizing creative during the biggest revenue weekend of the year. No generic “best practices,” just the exact steps she takes to find hidden winners, fix underperformers, and squeeze every last drop of performance out of Meta, Shopify, and your landing pages. In this episode, you’ll learn:
#dtc #ecommerce #blackfriday #cybermonday #marketingpodcast #adcreative #performancecreative #metaads #creativestrategy 00:00 — Introduction: The Saturday Morning Black Friday Check-In 02:00 — How Aves Approaches Creative During BF/CM Weekend 04:00 — What She Looks for First in Meta + Shopify 06:00 — Using Comments to Validate Offer & Sentiment 10:00 — Fixing High-Engagement, Low-Conversion Ads 15:00 — Reading Product + SKU Data to Guide Creative 17:00 — Output, Spend, and Avoiding Overproduction Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 29: The Marketer’s Guide to Using Socials On Purpose | 20 nov. 2025 | 00:35:45 | |
In this episode of Ad-venturous, Aves breaks down what it really looks like to use social platforms with intention when social is literally part of your job. From personal posting to structured inspiration gathering to deep persona research, Aves explores how to show up online on purpose, not out of habit. She shares: Why “unstructured research time” isn’t research How personal posting can actually make you a sharper, faster creator The real way to separate work scrolling from leisure scrolling Where personas actually live online (hint: not always where you think) How understanding different communities makes you a better marketer Why thoughtful screen-time boundaries lead to better creative output Tune in, take notes, and start showing up online with intention. #DigitalMarketing #SocialMediaStrategy #ContentStrategy #CreatorEconomy #MarketingTips #DTCPodcast #EcommerceMarketing #PersonaResearch #SocialMediaMarketing #BrandBuilding #MarketingPodcast #PaidSocial #ContentCreatives #MarketingMindset #AdStrategy 00:00:00 — Introduction: How Marketers Should Really Show Up Online 00:02:00 — The Moral Philosophy Story & Standpoint Theory 00:05:00 — Personal vs. Professional Posting Online 00:10:00 — Posting for Fun Makes You a Better Marketer 00:14:00 — The Myth of “Unstructured Research Time” 00:20:00 — Creative Targeting Starts With Persona Strategy 00:25:00 — Platform Demographics: Why They Matter Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 28: Q5: The Hidden Goldmine Between Christmas and New Year’s | 13 nov. 2025 | 00:28:19 | |
That weird, cozy week between Christmas and New Year’s isn’t just for leftovers and movie marathons; it’s one of the most overlooked opportunities in marketing. In this episode, Avery breaks down what “Q5” really is, why CPMs drop while audiences scroll endlessly, and how smart brands use this window to squeeze in extra revenue before year-end. From verticals that thrive (wellness, fitness, CPG) to creative angles that actually work (“Santa didn’t get you what you wanted?”), this is your guide to turning holiday downtime into serious results. #Ecommerce #MarketingPodcast #DigitalMarketing #DTC #Q5 #MediaBuying #AdCreative #HolidayMarketing #BrandStrategy 00:00 – Introduction: What “Q5” Actually Is and Why It Matters 04:00 – Who Wins in Q5: The Verticals That Thrive 06:00 – Why “New Year, New You” Is Dead (and What To Say Instead) 09:00 – How To Nail CPG & Wellness Subscription Strategy 17:00 – Q5 Offer Strategy: Turning Downtime Into Revenue 21:00 – Winning Angles: Bad Gifts, Holiday Stress, and “Treat Yourself” 25:00 – What Not To Do: Avoiding the Holiday Hangover Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 27: Why Gifting Deserves Its Own Strategy This Q4 | 06 nov. 2025 | 00:28:50 | |
Gifting isn’t just a holiday afterthought. It’s one of Q4’s biggest growth levers. In this episode, Avery breaks down how to build a real gifting strategy that goes beyond discounts and flash sales. Learn how to:
If your ads are only focused on “the sale,” you’re missing one of the most powerful opportunities of the season. #AdventurousPodcast #DTCMarketing #EcommerceMarketing #Q4Strategy #GiftingStrategy #AdCreative #MetaAds #PerformanceMarketing #MarketingPodcast #EcommercePodcast #DigitalMarketing #PaidSocial #MarketingTips #ItsGivingGifting #Q4Marketing #AdStrategy #BrandBuilding #CreativeStrategy #DTCBrands 00:00 – Introduction: Why Gifting Deserves Its Own Strategy 04:00 – Mapping the Gifting Journey (Who’s Buying and Why) 10:00 – Turning Product USPs Into Thoughtful Gift Moments 15:00 – Building Gifting Creative That Converts 20:00 – Post-Click: Landing Pages and Checkout That Simplify Gifting 25:00 – Stop Making Gift Guides — Do This Instead Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 26: Big Milk Returns: How to Differentiate Against Established Brands | 30 oct. 2025 | 00:40:08 | |
Big Milk is back. 🥛 In this episode, Avery breaks down how challenger brands can stand out when they’re up against legacy giants. Using Oatly’s cheeky, copy-driven approach as a case study, she explores what it really takes to differentiate, from breaking category conventions and rethinking PDPs to using humor and design as your secret weapons. If you’re fighting for attention in a space dominated by the “big guys,” this episode’s for you. #DTC #MarketingPodcast #Adventurous #BrandStrategy #CreativeStrategy #Ecommerce #PerformanceMarketing #Advertising #DigitalMarketing #BrandBuilding #ChallengerBrands #AdCreative #MediaBuying #CRO #LandingPageOptimization #Oatly #CreativeTesting #ContentStrategy #MarketingTips #MarketingEducation #DTCMarketing 00:00 – Introduction: Why going up against legacy brands matters 02:30 – Oatly vs. Dairy Milk: Playful disruption done right 05:00 – Humor + Copy: Your most powerful differentiators 10:30 – Design and packaging as competitive advantage 13:00 – Landing pages that turn curiosity into customers 20:00 – Above-the-fold testing and CTA tweaks that drive results 31:00 – Pilothouse’s Warp Drive: Testing at scale 37:00 – Avery’s Q4 advice + final takeaways Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 25: No One Trusts You (Yet): Why Social Proof Matters More Than Ever | 23 oct. 2025 | 00:37:52 | |
No one trusts you. Yet. In a world where anyone can start a brand, trust is your biggest advantage, and social proof is how you earn it. In this episode, Avery breaks down how to use reviews, comments, and community interaction to make your ads more believable, your customers more confident, and your brand more human. From reputation building to leveraging social proof across every stage of the funnel, this episode is your roadmap to making people actually believe you. Trust isn’t bought. It’s built. #AdventurousPodcast #DTC #SocialProof #BrandTrust #EcommerceMarketing #DigitalAdvertising #AdStrategy #CreativeTesting #MarketingTips 00:00 — Introduction and Why No One Trusts You (Yet) 02:45 — How DTC Changed Trust Forever 05:00 — You’re Not a Person, You’re a Brand 10:00 — Building Social Proof That Converts 20:00 — Turning Comments Into Conversions 26:00 — Trust Isn’t Bought. It’s Built. Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 24: Q4 Sale Ad Best Practices | 16 oct. 2025 | 00:22:17 | |
We’re in the thick of Q4. AKA, the most chaotic, high-stakes, and exciting time of the year for ecommerce brands. In this episode, Avery breaks down the best practices for crafting sale ads that actually work during peak season. From keeping your offer simple to balancing scrappy and polished creative, staying prepared for last-minute pivots, and nailing your post-click experience, this episode is your quick-hit checklist for ads that convert. Breathe, simplify, and make it sell. #Q4Marketing #EcommerceTips #AdCreative #BlackFridayAds #CyberMonday #DTCTips #MarketingPodcast #PerformanceMarketing #CreativeStrategy #MetaAds #DigitalAdvertising #BrandGrowth #AdventurousPodcast #PilotHouse #AveryValerio #SaleStrategy #Q4Sales #MarketingBestPractices #AdOptimization #EcommerceMarketing 0:00 — Introduction 2:00 — Keep It Simple: The Power of Clear Offers 7:00 — Build a Full Creative Range (Scrappy to Polished) 11:00 — Be Prepared: Ads for Every Scenario 14:00 — Don’t Forget Post-Click Strategy 18:00 — Slow Down, Analyze, and Enjoy Q4 Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 23: Differentiation vs. Alienation: The Fine Line Every Brand Walks | 09 oct. 2025 | 00:35:25 | |
There’s a fine line between standing out and turning people off. In this episode, Avery unpacks the difference between differentiation and alienation—and why brands that mistake one for the other risk losing relevance fast.From Refy’s “Iconic Never Gets Old” campaign to the downfall of try-hard “pick-me” branding, Avery explores how intention, optimism, and care separate the brands that build connection from the ones that repel it.#MarketingPodcast #BrandStrategy #CreativeMarketing #Differentiation #BrandBuilding #AdventurousPod #DTCPodcast #MarketingTrends #BrandIdentity #ContentStrategy #Advertising #RefiBeauty #AveryValerio #EcommerceMarketing #MarketingInsights #CulturalBranding #BrandVoice #MarketingCommunity #SocialMediaStrategy #CreativeStrategy 00:00 — Introduction: Differentiation vs. Alienation - The Fine Line Every Brand Walks02:00 — Pumpkin Spice, Pick-Me Energy, and the Problem With “Relatable” Brands06:00 — Refy’s “Iconic Never Gets Old” Campaign Breakdown07:00 — Why Aging (and Evolving) Is the Ultimate Brand Advantage19:00 — How to Stand Out Without Turning People Off28:00 — Differentiation Is Hope; Alienation Is FearWork with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastSubscribe on YouTube: https://www.youtube.com/@DTCPodcastSubscribe to DTC: https://www.directtoconsumer.co/Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 22: The Try-Angle Method for Smarter Ads | 02 oct. 2025 | 00:35:11 | |
Winning ads start with strong angles. In this episode, Aves Valerio breaks down her “Try-Angle Method” for developing ad angles that connect across personas, platforms, and funnel stages. From spotting the difference between features and benefits, to avoiding the trap of “just vibes” creative, you’ll learn how to build angles that scale and keep working long-term. #AdventurousPodcast #MarketingAngles #DTCMarketing #AdStrategy #CreativeStrategy #DigitalMarketing #AdCreative #MediaBuying #GrowthMarketing #EcommerceMarketing #ContentStrategy #MarketingTips #BrandStrategy #Advertising 0:00 — Introduction 2:00 — Why vibes and aesthetics alone won’t scale your brand 5:00 — Back to strategy: personas, segmentation, and angle psychology 9:00 — Features vs. benefits: the foundation of strong angles 21:00 — Introducing the Try-Angle Method (upside-down triangle framework) 26:00 — Middle-funnel angles: creating curiosity and avoiding insider lingo 34:00 — Testing angles the right way (and why most brands waste them) Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 21: Cringe Mountain: Why Fearless Brands Win | 25 sept. 2025 | 00:37:31 | |
What’s holding so many founders and marketers back? Fear of being “cringe.”In this episode of Ad-venturous, Aves breaks down why cringe culture is killing creativity, how authenticity fuels community, and why your next stage of growth might be waiting on the other side of Cringe Mountain.You’ll hear:Why “trying too hard” is actually a superpower.How founder-led content drives brand scale.The mindset shifts that help you post, build, and sell without fear.#Adventurous #Podcast #MarketingPodcast #DTC #DirectToConsumer #BrandBuilding #CringeCulture #Authenticity #FounderLed #ContentStrategy #CommunityBuilding #MarketingMindset #CreativeStrategy #FearlessBrands #ScaleWithAuthenticity0:00 – Introduction3:00 – Effort Over Talent10:00 – Redefining Cringe22:00 – Authenticity That Scales28:00 – Breaking Through Cringe MountainWork with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastSubscribe on YouTube: https://www.youtube.com/@DTCPodcastSubscribe to DTC: https://www.directtoconsumer.co/Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 20: Creative Workflow Hacks | 18 sept. 2025 | 00:37:40 | |
Want to stop creating ads in chaos and start building content that actually scales? In this episode of Ad-venturous, Aves shares her proven creative workflow system, including the monthly ads planner she uses with high-scale brands at Pilothouse. You’ll learn how to:
Plus, Aves walks through her daily and monthly planning tools, why creative is a “muscle” you can train, and how to make sure your content never drifts from strategy. #CreativeWorkflow #AdCreative #MarketingStrategy #ContentPlanning #CreativeProcess #WorkflowHacks #DTCPodcast #PerformanceMarketing #EcommerceGrowth #AdOptimization #MediaBuying #MarketingGrowth #ProductivityTips #CreativeTools #MarketingWorkflow #ContentStrategy #AdsThatScale 0:00 Introduction 2:00 Why monthly creative analysis beats week-to-week thinking 5:00 Creativity as a muscle: building consistency through reps 10:00 Inside the Monthly Ads Planner: planning, brainstorming, and lookbacks 13:00 Top ads, bottom ads, and “spicy ads” — how to learn from all three 22:00 From idea overload to execution: killing your darlings & prioritizing 30:00 Postmortems that turn chaos into clarity for future campaigns Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 19: Creative Diversity Wins Q4 | 11 sept. 2025 | 00:44:56 | |
Here’s how to win Q4 without burning out your ad budget. Aves breaks down why creative diversity beats raw volume on Meta and walks through the exact workflows to keep your top of funnel fresh and converting. You’ll learn:
Build a diverse creative engine, lower fatigue, and scale with confidence. Want hands-on help for Q4? Visit pilothouse.co and mention Ad-venturous. #adcreative #dtcmarketing #q4strategy #creativediversity #metamarketing #media buying #digitalads #ecommercemarketing #adcreativeinspiration #adstrategy #brandgrowth #adtesting #socialads #facebookads #tiktokads #ugccontent #creativeiteration #marketingpodcast #onlinemarketing #directtoconsumer 00:00 – Introduction: Why creative diversity beats volume this Q4 05:00 – Hook Lab: testing 3–5 second openings 15:00 – Scenario playbook: high cost, low conv., high engagement 32:00 – Static ↔ Video swaps that scale 42:00 – Daily workflow for building creative diversity Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 18: Taste v. Discernment, Let’s Have a Chat About AI and Creative | 04 sept. 2025 | 00:34:30 | |
AI isn’t going anywhere, but does it really have a place in creative work? In this episode of Ad-venturous, we break down the buzzy conversation around “taste” in marketing and why it might be the wrong skill to obsess over. Using Julia Child and Anna Wintour as case studies, we explore the difference between taste (personal, subjective, and often a privilege) and discernment (the ability to judge and make the right calls for your brand). From Liquid Death’s scrappy AI campaigns to Diptyque’s artistry-driven ethos, we’ll look at how brands can, and should, decide when generative AI makes sense. If you’re wondering how to navigate AI without losing your brand’s soul, this one’s for you. #AI #GenerativeAI #AIMarketing #DigitalMarketing #AdTech #MarTech #CreativeStrategy #BrandStrategy #ContentMarketing #Advertising #MarketingPodcast #TasteVsDiscernment #BrandBuilding #DTCMarketing #CreativeLeadership #MarketingTrends #PodcastEpisode #NewPodcast #BusinessPodcast 00:00 – Intro: AI, Taste, and Why This Conversation Matters 03:00 – The Polarized AI Debate: Missing the Nuance 05:00 – Taste as Privilege vs. Luxury 07:00 – Why AI Will Never Have Taste 10:00 – Julia Child: Learning Taste Through Experience 18:00 – Anna Wintour: Discernment Over Taste 29:00 – Liquid Death vs. Diptyque: When AI Works and When It Doesn’t Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 17: The Impact of Audio | 28 août 2025 | 00:35:43 | |
When it comes to ads, sound is more than background noise; it’s a performance driver. In this episode of Ad-venturous, Aves breaks down how audio choices shape attention, emotion, and conversions. From stronger voiceover scripts to smart use of trending sounds and even ASMR, discover how to make your ads not just look good, but sound unforgettable. #AdventurousPod #DTCMarketing #AdCreative #AudioMarketing #VoiceoverTips #TrendingSounds #MarketingStrategy #PerformanceMarketing #CreativeStrategy #SoundMatters 00:00 Introduction – Why sound matters in ads 03:00 From Silent Scrolls to Sound-On – How TikTok and Reels changed consumer behavior 06:00 Voiceovers That Convert – Strong scripts vs. lazy hooks 09:00 Stop Using “Stop Scrolling” Hooks – Why overused intros fail 11:00 The Language Gap – Speaking your customers’ language 14:00 What Seinfeld Can Teach Marketers – Shared culture and belonging 18:00 Trending Sounds & Expiration Dates – Fun, fast, but short-lived 27:00 ASMR & Product Sound Design – When sensory audio sells Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 16: Checklist: Labor Day Creative Wins to Carry Into Q4 | 21 août 2025 | 00:39:33 | |
Labor Day isn’t just another sale. It’s the launchpad into your biggest promo season. In this episode, Aves breaks down a creative checklist to make sure your content actually drives clicks and conversions. From UGC, CGC, and EGC to static ads, lo-fi trends, and landing page tweaks, you’ll get practical ideas to set your brand up for Labor Day wins that roll straight into Q4. #LaborDayMarketing #EcommerceMarketing #AdCreative #ContentStrategy #DTCMarketing #HolidayCampaigns #MarketingPodcast #BrandGrowth #Q4Prep #DigitalAdvertising 00:00 Introduction 02:00 Sales strategy — beyond blanket discounts 06:00 UGC, CGC & EGC — creative buckets to prep 12:00 Short-form video hacks that drive clicks 18:00 Employee-generated content for agility 19:00 Static ads — text, overlays & founder letters 26:00 Lo-fi creative — when scrappy works (and when it doesn’t) 31:00 Landing pages — patching the leaky bucket Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 15: 6 Meta Ad Mistakes That Kill Scaling | 14 août 2025 | 00:20:03 | |
Scaling your Meta ads shouldn’t feel impossible. But if you’re stuck, you might be making one (or more) of these six mistakes. In this solo episode, Avery shares the most common issues spotted during ad account audits (from limited creative range to soulless ad libraries) and how each one can quietly cap your growth. You’ll learn what to cut, what to double down on, and how to build ads that balance brand and performance so you can unlock sustainable scaling. Whether you’re running a $50M brand or just starting out, these fixes can change your results fast. #MetaAds #MetaMarketing #FacebookAdsTips #FacebookAdStrategy #ScalingMetaAds #MetaAdCreative #MetaMediaBuying #MetaAdOptimization #MetaAdMistakes #MetaScaling #MetaAdAccountAudit #MetaAdsManager #MetaAdPerformance #MetaAdsForEcommerce #MetaAdGrowth 00:00:00 - Introduction 00:02:43 - The Creative Mix That Scales — Are You Getting It Wrong? 00:04:59 - The Founder Story Move You’re Probably Ignoring 00:08:05 - Why “Spaghetti at the Wall” Is Killing Your Ad Performance 00:09:58 - The Harsh Truth About Long Videos on Meta 00:12:52 - The Placement Mistake That’s Tanking Your Results 00:15:01 - The Soul Problem in Your Ad Library (and How to Fix It) 00:17:44 - Brand vs. Performance — Why the Divide Is Holding You Back Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||
| Ep 14: Your Future Self Will Thank You: Q4 Prep Edition | 07 août 2025 | 00:36:00 | |
Q4 might feel far away—but blink and it’s Black Friday. In this episode, Avery kicks off a special Q4 prep series focused on setting your brand up for sanity and scale. From stocking the pond with high-intent audiences to analyzing last year’s creative, locking in your marketing calendar, and prepping evergreen sale ads, this is everything you wish you’d done early… delivered right on time. Whether you’re a brand operator or creative lead, now’s the moment to plan ahead so you’re not scrambling come November. Future you will be very, very grateful. Timestamps: 00:00 Start prepping for Q4 02:50 Stocking the pond explained 06:30 Building an email list and collecting data 10:15 Creative analysis for Q4 planning 14:00 Why every brand needs a marketing calendar 18:40 Preparing evergreen sale ads 21:40 The reality of creative agility during BFCM 25:30 Planning holiday shoots with ad usage in mind 29:10 Using brand-specific sales moments 32:00 Peak vs valley planning with calendars 35:00 Final thoughts and helpful templates Hashtags: #Q4Planning #EcommerceStrategy #DTCPodcast #MarketingCalendar #CreativeStrategy #StockThePond #HolidayPrep #DTCMarketing #AdCreative #RetentionMarketing #BlackFridayPrep #AuntieAvery #MarketingTips #PerformanceMarketing Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast | |||