Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast – Details, episodes & analysis

Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it. 

That's why we've invited Jason Oates, Chief Business Officer at Liveintent, for today's episode. Jason will give you valuable insights into programmatic email advertising and why it is important to use this first-party data opportunity to deliver the right ad to the right person. Furthermore, we talked about the influence of the "cookie apocalypse" on email advertising and the ever-so-present importance of native ads.

You will also gain insights into how Liveintent came up with the concept of programmatic email advertising and how advertisers in North America can get access to it.

If you are working in online marketing and are looking for new, unique ways to place your ads, this episode is the right one for you. Share your experience with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:7000748314518298624

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode.

With the launch of the GDPR in 2018, many things were supposed to change regarding online marketing. A lot has happened since then, both technically and legally. Now it’s more than just a cookie or other identifiers. The clay between tracking, analytics, and other web services and GDPR has been intensified.

To enlighten this and many more questions, we invited Michael Kornobis, Lead Consultant Analytics at fusedeck, to join us in today's episode. Michael will tell you about privacy compliance and how companies can act accordingly in terms of their web analytics. Furthermore, you will learn how fusedeck - a web analytics platform - can help you collect data from your page visitors in a GDPR conform way.
We also discussed why the start of Google Analytics 4 next year will be challenging for marketers and is a chance for GDPR-compliant tools to establish privacy-friendly solutions.

If you are working in marketing, not just online marketing, this episode has really valuable insights for you. Share your experience with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6998203225891819520

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions.

Our website: https://indiead.tech
fusedeck's website: https://fusedeck.com/de/

We promised an exciting follow-up to episode 15 - IndieAd Talks with Ara, and we are delivering! But, If you expect the typical "X things you must do to be a perfect employer" conversation, we must disappoint you. This episode is much more than that.

People and values are the foundation of a healthy work environment and a high trust culture.
To dig deeper into those topics, we got a fantastic opportunity to host Jonas Altman - author of the book "Shapers" and founder of Social Fabric. Jonas works with people and helps them to improve their lives.

We asked ourselves many questions in this episode, from both the broad point of view of the market and our IndieAd point of view as a digital marketing agency:
What is the current status of the employer market?
How can employers build better relationships with their employees?
Why do companies believe that "motivational gimmicks" create retention, and does it work? And what role do schools and education play in shaping children for future work lives?

This episode is aimed at agency owners, executives, managers, and employees, but not only. If you're wondering how your company can become a better employer,  you cannot miss this episode.

And if you have wonderful or horrible examples, share them with us; we'd like to learn:
https://www.linkedin.com/feed/update/urn:li:activity:6975336822625218560

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

How did IndieAd get to where it is now? And what is the story behind its work culture?
To reflect on the past 5 years of IndieAd, we invited Araceli Muñoz - IndieAd dino 🦖 and Lead Client Success Manager, as well as Ad to the Bone producer - to an honest conversation about these topics.
 
In this episode, Ara will tell you about her journey to and at IndieAd and her motivations. Furthermore, you will learn about IndieAd's process of building a team from scratch and how they overcame the challenges that go along with it. And you will understand from IndieAd's experience why it is important to have a solid foundation for hiring new employees and how you can adapt work conditions to the fast-paced industry changes. Get inspired by new concepts and ways to create a work culture within a start-up or a digital marketing agency.
 
If you want to build a team, be a better employer/employee, and learn more about IndieAd, you cannot afford to miss today's episode! Share your experiences on these topics with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6972817468738174976

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech 

Transparency... a dreaded word in programmatic advertising. Nevertheless, a topic worth talking about. And that is precisely what we did.
We were joined by Christoph Berg - CEO and founder of Mint Square - and discussed what transparency in programmatic advertising means.

What are its pitfalls? What problem can be with a fixed pricing model in programmatic advertising, and why is it important to have your DSP license? These are just some of the questions we asked ourselves in this episode.

If you are an advertiser, you buy media programmatically, or have partners offering you digital media, you should not miss this episode. Let us know your opinion on transparency on our LinkedIn page: https://www.linkedin.com/feed/update/urn:li:activity:6970296262680059904

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene.
Bring-your-own-algorithm (BYOA) is the key to success in improving your campaigns, given the right conditions. This is a new era in digital advertising.

In today's episode, we spoke with Wandrille about the process of implementing Scibids into your campaigns, when a third-party AI can make a bigger impact, and how it would affect people's roles in the industry; will we still need media buyers and traders?

Tune in if you're currently running programmatic campaigns, regardless of which kind. This episode will open your mind to new possibilities!
If you have experience with these kinds of solutions or want to raise questions, you can do it on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6967736090501775360

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Another special episode 🤩 in which we barely spoke about programmatic advertising 🙊.

In today's episode, we spoke with Gabriel Ehrlich, founder & CEO of Remotion (a LinkedIn ads agency), about the differences between B2C and B2B marketing. We focused on paid media campaigns and marketing operations, mentioning LinkedIn ads, google search ads, and other digital advertising channels.

Tune in, regardless of which side you're on. You will find this episode valuable if you're in (online) marketing, branding, or any other position in which you need to make an impact. Also, come share your experiences or ask questions on LinkedIn: https://www.linkedin.com/company/ad-to-the-bone-podcast/

If you're reading this to find the link to Remotion's B2B event in Tel-Aviv (Israel), here it is: https://www.linkedin.com/posts/ad-to-the-bone-podcast_b2bmarketing-podcast-programmatic-activity-6965221778478534656-peHL

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

In this episode, Sandy Ukat, a Senior Business Development Manager from XING Marketing Solutions, a career-oriented social network primarily dominant in the DACH region, walked us through the updates and initiatives they are currently implementing to offer quality solutions for digital advertisers, especially in the B2B marketing sector.

During this nice conversation, we learned more about how they invest in their audience data quality and which products they are developing to allow B2B and B2C advertisers to run result-oriented campaigns, branding, or performance-oriented.

Tune in to learn about Xing's advertising business, their ad manager, the user network, and how you could use their data and audience for your campaigns. If you have questions or want to share your opinion, join us on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_podcast-programmatic-programmaticadvertising-activity-6962694326875262977-klXN.

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions.  Our website: https://indiead.tech

#IndieAdTalks with our Programmatic Lead Manuela Maftei.

We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market.

As usual in the IndieAd environment, we immediately flipped thoughts into ideas of implementation revolving around new types of inventory, targeting & audiences for different digital advertising campaigns.

Who did we mention in addition? Google & DV360, Amazon DSP, The Trade Desk (TTD), and Active Agent (Virtual Minds). We even made a bold prediction about Adform.

Tune in to get inspired about the upcoming opportunities as a result of this deal, and share your thoughts with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6960124462046322688/

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

In this episode,  we spoke with Lucrecia Capparelli, a Senior Business Development Manager from AdUp-Techology, and dived deep into the Native Advertising waters.

We described their self-self platform and its capabilities, but mainly we wanted to understand how they see the future of native advertising and how they differ from their competitors such as Taboola and Outbrain.

We got a glimps of how they get access to digital publishers to build a unique and exclusive portfolio (as a part of Axel Springer), thus creating a very attractive offer for paid-media advertisers, especially in the travel industry.

If you're managing PPC or any other form of performance marketing campaigns, tune in to learn more about native advertising and how to use platforms like AdUp-Tech to maximize your media budgets in a smarter way.

We also invite you to share your opinion and experience with us on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_nativeadvertising-podcast-programmatic-activity-6955769800618864640-1cVb.

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech