Explore every episode of the podcast Acupuncture Marketing School
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 112 | Instagram Marketing Tips for Acupuncturists with Molly Cahill | 14 Oct 2025 | 00:34:12 | |
Mastering the Instagram algorithm is nearly impossible, but the platform is still useful for marketing your acupuncture practice. In this episode, I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients. We’re diving into realistic Instagram strategies and what works best on the platform today. What you'll learn:
This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 111 | Jane’s AI Scribe for Acupuncturists: Faster, Better Notes with Jenn Collins | 30 Sep 2025 | 00:39:00 | |
What if documenting every patient visit could take 80% less time, but still stay accurate, professional, and truly helpful? That’s what we’re unpacking in this episode. I sit down with my friend Jenn Collins (acupuncturist & founder of AcuHub) to talk all about Jane’s new AI Scribe, the built‑in tool that’s changing how acupuncturists are doing chart notes. We walk through a mock patient visit in real time, share what the AI scribe picks up (and what it doesn’t), and compare what you think will happen versus the reality. What you'll learn:
Find it quickly:
Mentioned in this episode:
Connect with Jenn:
This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 110 | Mastering Patient Retention for Acupuncturists with Ildi Arlette | 16 Sep 2025 | 00:44:04 | |
A deep dive into the art of patient retention for acupuncturists with my business mentor, Ildi Arlette. If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice. In this episode, I sit down with Ildi Arlette, founder of Results Continuum, who has spent over 24 years helping clinics across North America master the art of patient retention. We explore why 80% of your business focus should be on keeping current patients, the referral strategies that actually work today, and how to re-engage patients who’ve been absent for months or even years. What you'll learn:
Find it quickly:
Mentioned in this episode:
Connect with Ildi:
This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 109 | Local SEO for Acupuncturists: Get Found Online & Book More Patients with Samantha Mabe | 02 Sep 2025 | 00:40:29 | |
Your website can do more than just look pretty—it can bring patients directly into your acupuncture clinic. In my latest episode, I spoke with website designer and SEO expert Samantha Mabe of Lemon and the Sea about the real deal behind getting your website found and booked. What you'll learn:
Mentioned in this episode:
Connect with Samantha: This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 108 | Making Community Acupuncture Financially Sustainable Without Burnout with Michelle Hamilton | 05 Aug 2025 | 00:37:16 | |
Is your acupuncture practice nourishing you or draining you? In this conversation, Dr. Michelle Hamilton shares how she built a $500K hybrid clinic, ditched the sliding scale, and created a business model that supports both access and sustainability. She breaks down the emotional and financial transformation behind her pricing structure, introduces the concept of the “Healer Martyr Matrix,” and offers real-world strategies for creating a practice that aligns with your values and pays the bills. You don't have to build your practice based on what others say you should do—it's time to create a business that supports you. What You'll Learn
Mentioned in this Episode
Connect with Dr. Michelle Hamilton
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This episode is brought to you by TOMA Skincare, created by fellow acupuncturists Tori and Marla. TOMA Skincare is offering my listeners a free online microneedling course, normally $39, designed to help you confidently add microneedling to your practice. Use code MICHELLEFREE to grab the class for free. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 107 | How AI is Changing Search Engine Optimization for Acupuncturists with Darcy Sullivan | 22 Jul 2025 | 00:34:46 | |
AI is changing SEO for local businesses like acupuncture clinics. Are you ready? Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, especially acupuncture clinics. We cover updates to your Google Business profile, how AI is reshaping search behavior, and how to structure your acupuncture website to thrive for SEO. If you’ve been wondering how to get your clinic to show up in local search and how to avoid outdated or shady SEO tactics, this episode is for you. What you'll learn:
Find it quickly:
Mentioned in this episode:
Connect with Darcy: This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 106 | How to Market a Cosmetic Acupuncture Practice | 11 Jul 2025 | 00:30:34 | |
Today I'm sharing what strategies work well to market my cosmetic acupuncture practice. Six years ago, I opened a new practice and took a leap - branding the practice with a focus on cosmetic acupuncture. Over the years, I've created a lot of content around cosmetic acupuncture and tried a ton of different marketing strategies to bring new cosmetic acupuncture patients in my doors. There's been a lot of trial and error and I've learned plenty along the way. These tips work well whether you're trying to grow a cosmetic-specific practice, or just want a few extra cosmetic acupuncture patients each quarter to boost revenue. Hope you find these strategies useful! SHOW NOTES: Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 105 | Savings, Retirement, and Debt Strategies for Acupuncturists with Robin Valadares | 24 Jun 2025 | 00:38:49 | |
In today’s episode, I’m joined by Robin Valadares, a physical therapist and financial literacy educator with a passion for helping self-employed healthcare professionals—including acupuncturists—navigate their financial future. In this conversation, Robin shares:
Show Notes:
🩵 This episode is brought to you by Jane, a clinic management software built to help you focus on what matters most — your patients. Building rapport with your patients is important during appointments, and that can be challenging when you’re also trying to take timely and detailed documentation. That’s why Jane built AI Scribe – to help you document important information, without the manual note-taking. This feature transforms your session recordings into chart entries. All you have to do is review your notes, sign the chart, and you’re done! And since security is a top priority at Jane, AI Scribe was built securely in-house to be fully HIPAA and PIPEDA-compliant. With a tool you can trust, Jane helps you spend more time on [patients/clients*] care. To learn more about how Jane can help change how you feel about documentation, head to meet.jane.app/documentation to book a demo or sign up. And if you’re ready to go, don’t forget to use my code ACUSCHOOL1MO for a one-month grace period on your new account. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 104 | Passive Income for Wellness Practitioners with Allie Joy | 10 Jun 2025 | 00:33:22 | |
Today I’m talking with Allie Joy, a Licensed Professional Counselor and Board Certified Art Therapist. She runs Creatively Clinical, where she helps other wellness providers incorporate creativity into their own practices. Allie also loves empowering providers to find ways to diversify their income so they can lead a more balanced life. In this episode, we talk about:
SHOW NOTES:
🧡 Today’s episode is sponsored by Handcraft Health. Drop shipping for TCM is here! Handcraft Health is an online platform that lets you send personalized product recommendations directly to your patients—from a catalog of over 20,000 products. This catalog includes a huge range of Chinese herbal medicine (patent formulas, custom granules, topicals, plasters, and more) along with supplements, vitamins, homeopathic remedies, and more. They handle all the packaging and shipping, so there’s no inventory to manage or extra admin tasks. You earn a percentage of each sale while offering outstanding care. I use Handcraft Health in my practice and love that it's simple. I can send patients a single link for everything they need—whether it’s a patent formula or everyday vitamins—and it gets delivered right to their door. Click here to create your free clinic account. If you have questions, email me at michelle@michellegrasek.com. I’m happy to share my experience with you! Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 103 | Maximize Clinic Success: Use What You Already Have with Ildi Arlette | 27 May 2025 | 00:36:16 | |
Today, I’m talking with Ildi Arlette, a business coach who specializes in helping healthcare clinics grow—without constantly chasing after the “next new thing.” In this conversation, we focus on how to make your clinic more profitable and in-demand by using what you already have. In today’s episode, we discuss:
Whether you’re a solo practitioner or managing a team, this episode is packed with helpful ideas to make your clinic stronger and more profitable. I hope you enjoy this episode with Ildi! Show Notes:
🧡 Today’s episode is sponsored by Handcraft Health. 🧡 If you’ve ever used Fullscript to prescribe supplements, think of Handcraft Health as Fullscript for TCM. You can send personalized recommendations from a huge catalog of over 20,000 products—including an extensive selection of Chinese herbs (they have everything), plus vitamins, supplements, Ayurvedic and homeopathic remedies, and more. Handcraft Health is an easy way to increase revenue and provide top-quality care, while earning a percentage of each product. I use Handcraft Health in my practice and love how simple it makes things. It’s so much easier to send one link for both Chinese herbs and everyday supplements. You can even order custom granule formulas and have them shipped directly to your patients. It’s truly a comprehensive library of TCM products. If you have questions, feel free to email me at michelle@michellegrasek.com—I’m happy to share my experience. I hope you’ll explore Handcraft Health a bit. I really think you’ll like it. Click here to create your free clinic account. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 102 | How to Get Acupuncture Patients from Instagram in 2025 with Molly Cahill | 13 May 2025 | 00:43:15 | |
This week I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients. Molly shares realistic, actionable strategies to grow your local audience—without burning out. In this episode, we cover:
Whether you’ve been showing up on Instagram for a while or you’re just getting started, you’ll walk away with clear, practical tips to get more patients from Instagram in 2025. SHOW NOTES:
💚 Today's episode is sponsored by Faire Wholesale. 💚 Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 101 | How to Get More Acupuncture Patient Reviews (and What to Do About the Bad Ones) with Ajay Prasad | 25 Apr 2025 | 00:37:53 | |
Today I’m joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers like acupuncturists strengthen their digital presence by collecting and managing patient reviews. In this episode, Ajay and I explore how online reviews can help you build trust, attract more acupuncture patients, and even increase the value of your practice if you decide to sell later on. We cover lots of practical insights, including:
If it’s been a while since you asked for reviews, this episode is your reminder. Social proof matters, and reviews are one of the most powerful ways to build it. So if you're in a country where healthcare providers can ask for reviews—because I know that’s not the case everywhere—then I hope this conversation encourages you to start asking regularly. SHOW NOTES:
🩵 Today's episode is sponsored by AcuHub. 🩵 AcuHub provides remote reception specifically for acupuncture practices. I use AcuHub in my practice and I love it! With AcuHub, you can rely on a dedicated US-based, highly trained receptionist to answer your incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice. They offer month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice. Save time and money with your own dedicated Acuhub receptionist. Visit Acu-hub.com to learn more. If you have questions about AcuHub, you’re always welcome to email me about my experience at michelle@michellegrasek.com. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 100 | Acupuncture, Advocacy, and Investing: Redefining Success with Dr. Nell Smircina | 10 Apr 2025 | 00:50:53 | |
🎉 Welcome to Episode #100! Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA, and national leadership roles shaped the way she approaches success in integrative healthcare. Whether you're just starting out or thinking about the long-term vision for your practice, this episode will encourage you to think bigger and more strategically about what’s possible. In this episode, we talk about:
SHOW NOTES:
🩵 Today's episode is sponsored by Acupuncture Marketing School – the step-by-step training to help you get more patients, build a thriving practice, and finally feel confident about marketing. And, Acupuncture Marketing School is trusted by over 550 alumni and backed by more than 50 five-star reviews. Acupuncture Marketing School is currently $200 off through Thursday, April 17th. There are two options depending on your learning style:
Both versions include the same content and guide you step-by-step how to create strong, effective marketing for your practice. I would absolutely love for you to join me. The live version on Zoom is going to be fantastic and I can’t wait to help you with your marketing. Please always feel free to email me any questions at michelle@michellegrasek.com. I’m happy to chat with you. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 99 | Nicole Lanni’s Journey: From Coma to Consultant & Acupuncture Marketing with Heart | 21 Mar 2025 | 00:42:46 | |
Today, I’m joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting. Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practitioners like acupuncturists grow their in ways that feel good instead of stressful. In this episode, Nicole shares how a health crisis—spending four months in a coma from toxic mold exposure—led her to a completely new path. We also dive into how to market your acupuncture practice without feeling pushy, how to use testimonials in a way you might not have thought of before, and one powerful question that can help you uncover your niche. Hope you enjoy this episode with Nicole! 🩵 This episode is sponsored by Jane, and I’m excited to invite you to a free live behind the scenes webinar I’m hosting next week with the Jane team! 🩵 Whether you’re thinking about switching to Jane or just curious how it works, this is a great opportunity to see the platform in action. Join me and a Jane representative on Wednesday, March 26th, at 12:00 pm Eastern Time for an inside look at Jane’s features, functionality, and what it’s like to use it as your practice management software. You’ll also get to ask all of your specific questions to make sure Jane is the right fit for your practice. Jane knows that switching EHRs is a big decision, and they’re here to help you feel confident every step of the way. If you can’t make it live, that’s no problem—a replay will be sent to everyone who registers. SHOW NOTES:
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 98 | Cut the Noise: Smarter Acupuncture Marketing & Flow State Productivity with Screws & Stilettos | 11 Mar 2025 | 00:38:56 | |
Today I’m joined by Courtney Hurley and Kelly Evans, the powerhouse sisters behind Screws and Stilettos, a marketing consulting firm that helps businesses like acupuncturists refine what’s working, cut out what’s not, and streamline their marketing for better results. And beyond strategy, they’re also experts in flow states—teaching their clients how to tap into peak focus to work more efficiently, avoid burnout, and make time for what matters. In other words, if you want to get your marketing done faster? It’s all about entering a flow state and making it a weekly habit. In this episode, we dive into: • Why simplifying your digital marketing to one platform can be a game-changer Hope you enjoy this conversation with Kelly and Courtney! SHOW NOTES:
Today's episode is sponsored by a free PDA class I’m teaching on Friday, April 11th at 11am Eastern Time with Clara Cohen of AcuPro Academy. This live training will be packed with simple, effective website and social media strategies to help you attract more patients. Plus, we’re doing something extra special—a live website and social media review for a few lucky attendees! Clara has a combined 700,000 social media followers and has been creating content online for over a decade, so she brings incredible insights to the table. This class is worth 1 NCCAOM PDA credit and it’s completely free. Click here to register. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 97 | Google Ads for Acupuncturists with Brett Chikowski and Conner O'Rourke of Middle Way Marketing | 04 Mar 2025 | 00:52:35 | |
Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more. I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads. In this episode, we cover:
I hope you enjoy this conversation with Conner and Brett! SHOW NOTES:
Today’s episode is brought to you by Jane — a clinic management software and EMR. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 96 | How to Stand Out Online as an Acupuncturist with Clara Cohen of AcuPro Academy | 20 Feb 2025 | 00:53:06 | |
Welcome! I’m thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide. With over 10 years of experience teaching online, and a combined 700,000 social media followers, Clara’s passion for empowering acupuncturists shines through in her courses, books, and free resources. In this episode, we talk about:
I hope you enjoy this episode with Clara! SHOW NOTES:
This episode is sponsored by my new online class, Grow Your Acupuncture Practice with AcuYoga, which is on sale for 20% off this week! This strategy is one of the few marketing methods that pays you to promote your practice while getting in front of warm leads. You’ll learn how to: ✔️ Increase your visibility in your community This is a warm, community-centered marketing strategy that benefits everyone involved. Yoga studios love it because it offers a unique class experience for their students—so they’re likely to say YES to collaborating with you! The course includes a complete step-by-step strategy and marketing templates to bring in new patients from AcuYoga classes. And right now, it’s just $39 until Feb. 25th. The discount code is already applied on the checkout page. Click here to learn more and sign up today! Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 95 | The Soul and Science of Money with Shaneh Woods | 14 Feb 2025 | 00:42:14 | |
In today’s episode, I’m speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First. Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business growth. She blends traditional accounting practices with mindset coaching and emphasizes joy and ease to help entrepreneurs thrive. In this episode, we talk about:
SHOW NOTES:
🩵 Today’s episode is sponsored by Jane. 🩵 Before we jump into today’s episode, let me take a moment to introduce Jane — the clinic management software and EMR that I use in my practice. Change is a normal part of clinic life — maybe you’re expanding your team, introducing new offerings, or growing your patient list. As your clinic evolves, it’s important to have an EMR that not only supports those changes but also grows with you. Jane’s new Balance, Practice, and Thrive pricing plans offer flexibility, allowing you to easily switch from one plan to another depending on your current and future needs. There’s no long-term commitment, either — just simple month-to-month payments that let you focus on running your clinic. And with every plan, you get features like 1:1 telehealth, email appointment reminders, and unlimited support. Visit jane.app/pricing to find a plan that fits your needs, starting at $39 a month in the US. And when you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 94 | Find the Acupuncture Marketing that Aligns with Your Energy with Krystal Couture, The Pelvic Acu | 04 Feb 2025 | 00:34:20 | |
Welcome back! Today I’m talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy. Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well as in person for her advanced certificate program. Her goal is to spread awareness of how powerful acupuncture can be for pelvic health, so that more of us can help this underserved population of patients. In this episode, we talk about:
Hope you enjoy this episode with Krystal! SHOW NOTES:
🧠 Today's episode is sponsored by Brad Whisnant Seminars. If you’re serious about learning Master Tung acupuncture, don’t miss A to Z ~ Point Alpha to Point Omega, a three-day live seminar with Dr. Brad Whisnant in Portland, Oregon, March 13th-15th. This is his only live training of 2025, designed to help you gain full competence and mastery of the most effective and reliable Tung points for clinical success. Dr. Whisnant treats 100+ patients a week, has authored eight books, and has taught over 100 seminars worldwide. Seats are limited! Click here to register now. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 93 | Acupuncture Practice Growth, Patient Retention, and Purpose with Gen Drummond | 28 Jan 2025 | 00:35:09 | |
In this episode, I sit down with Gen Drummond, CEO and founder of Hummingbird Clinical Consulting. Before becoming a consultant, Gen worked as a registered nutritionist and served as the clinical director of the practice she co-ran with her father, a medical doctor. In this conversation, we cover:
SHOW NOTES:
Today's episode is sponsored by AcuHub. AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I absolutely love it. 💙 With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice. AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice. Save time and money with your own dedicated Acuhub receptionist. If you have questions, you're more than welcome to email me about my experience with AcuHub at michelle@michellegrasek.com. Visit Acu-hub.com to learn more. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 92 | What Marketing Didn't Work for My Acupuncture Practice in 2024 | 14 Jan 2025 | 00:24:04 | |
This week is all about what marketing didn’t work as well as I hoped to grow my acupuncture practice in 2024. I also share what marketing I plan to carry forward into 2025, based on this review of what worked, what didn’t, what took too much energy, etc. If you missed last week’s episode, #91: What Marketing Worked to Grow My Acupuncture Practice in 2024, click here to listen. In this episode, I talk about:
Show Notes: 💜 Today’s episode is sponsored by The Pelvic Acu, Dr. Krystal Couture. Did you know that 32% of women and 16% of men experience pelvic pain or dysfunction? Unfortunately, many are only offered pharmaceutical solutions that mask symptoms without addressing the root cause. As an acupuncturist, your expertise lies in identifying the source of dysfunction and crafting a treatment plan that brings true, holistic healing—not just symptom relief. Dr. Couture offers a range of pelvic care classes, from introductory sessions to advanced training, including a comprehensive pelvic care certificate program. You’ll learn pelvic anatomy, pathology, needling techniques, draping, and so much more. In 2025, she’s hosting five in-person training weekends. And if travel isn’t an option, there are over a dozen online classes available, so you can start offering pelvic care acupuncture in your practice right away. Her courses are NCCAOM, Florida, and California approved, and she even offers a free 1-PDA credit class—an introduction to pelvic care for acupuncturists. Click here to view her courses and start transforming how you treat pelvic health today! Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 91 | What Marketing Worked Well to Grow My Acupuncture Practice in 2024 | 08 Jan 2025 | 00:31:04 | |
This week on the Acupuncture Marketing School Podcast, I’m sharing the details about what worked well in marketing my practice in 2024—and what I learned along the way. As a disclaimer, remember that I LOVE marketing, so I do a LOT of it. You do not have to do all these things. But I hope at least one idea that I explored this year inspires your marketing for 2025! Here’s a look at what I cover in today's episode:
I also share how I focused my marketing efforts to fill another practitioner’s schedule at my clinic—and the small tweaks that made a big difference. As an acupuncturist, your main priority is caring for your patients, not worrying about rising EMR costs. That’s why Jane has come up with the new Balance Plan, which includes the essential features you need to run your clinic, without any of the extra stuff you don’t. With the Balance Plan, you’ll get really helpful features like 1:1 telehealth, email appointment reminders, and unlimited customer support. It’s a great fit for new or growing practitioners who are booking up to 20 appointments a month. And the best part is that Jane pays for itself with the cost of just one appointment. Click here to check out their plans starting at $39 a month in the US. And if you’re ready to get started, don’t forget to use the code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 90 | Leadership, Boundaries, and Sustainable Income with Joanna Sapir | 30 Dec 2024 | 00:59:00 | |
Today on the podcast, I’m excited to speak with Joanna Sapir, a wellness business coach who helps practitioners streamline their businesses to achieve predictable income. In today’s episode, we talk about:
SHOW NOTES:
Today’s episode is sponsored by Faire, the online marketplace dedicated to empowering small businesses. Faire believes the future is local. As more consumers choose to shop small and support their communities, Faire connects small business owners with the best products from over 100,000 unique brands, making it easy to stock your clinic with high-quality, curated products your patients will love—like wellness gifts, skincare, and more. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 89 | Optimize Your Acupuncture Website for More Patients with Aurelie Martin | 10 Dec 2024 | 00:40:27 | |
Today I’m talking with Aurelie Martin, web designer and the founder of Imagi Web Design studios. Aurelie's specialty is helping wellness professionals (including acupuncturists!) attract patients by optimizing or building their web presence, with an emphasis on creating both beautiful and high converting websites. In this episode, we talk about:
SHOW NOTES:
💙 This episode is sponsored by Jane— the clinic management software and EMR that I use in my practice. Change is a normal part of clinic life — maybe you’re expanding your team, introducing new offerings, or growing your [patient]* list. As your clinic evolves, it’s important to have an EMR that not only supports those changes but also grows with you. Jane’s new Balance, Practice, and Thrive pricing plans offer flexibility, allowing you to easily switch from one plan to another depending on your current and future needs. There’s no long-term commitment, either — just simple month-to-month payments that let you focus on running your clinic. And with every plan, you get features like 1:1 telehealth, email appointment reminders, and unlimited support. Visit jane.app/pricing to find a plan that fits your needs, starting at $39 a month in the US. And when you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 88 | Last-Minute Holiday Marketing Ideas for Your Acupuncture Practice with Ildi Arlette | 24 Nov 2024 | 00:52:00 | |
Today I’m talking with award-winning business consultant Ildi Arlette. In this episode, we talk about:
SHOW NOTES:
🩵 Today’s episode is sponsored by Jane — a clinic management software and EMR. 🩵 We all know that choosing the right EMR can feel a bit overwhelming, especially when you’re just starting out. You’re trying to juggle both your practice needs and your budget, and that’s not always the easiest combination. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 87 | Market Your Acupuncture Practice Smarter, Not Harder with Kate Matheson | 15 Nov 2024 | 00:50:52 | |
Today I’m talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs. In this episode, Kate and I talk about:
Hope you enjoy this episode with Kate! Show Notes:
This episode is sponsored by Clinic Transformations, the ultimate program for clinic owners ready to reclaim their time, boost profitability, and build a thriving team culture.
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 86 | Pay Your Acupuncture Clinic Rent with Retail Income: Retail Tips from Acupuncturists Tori and Marla of TOMA Skincare | 31 Oct 2024 | 00:28:14 | |
Today I’m talking all things wholesale and retail with Tori Paide and Marla Peoples, acupuncturists and founders of the clean skincare line, TOMA Skincare. Tori and Marla are business partners who both left corporate careers to become acupuncturists. They met in acupuncture school and after going their separate ways after graduation, eventually decided to work together to build multiple practice locations. Today they run The Stillpoint, a wildly successful clinic in Maryland with a huge retail income offering cosmetic acupuncture, microneedling, massage and more. They also teach excellent microneedling classes and facial gua sha online – which is how I discovered them years ago. In this episode, we talk about:
SHOW NOTES:
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 85 | Selling a 7-Figure Therapy Practice and Healing from Burnout with Gabrielle Juliano-Villani | 14 Oct 2024 | 00:45:46 | |
Join me and Gabrielle Juliano-Villani, a business consultant and former therapist who helps business owners scale sustainably without burning out.
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 84 | Scaling a Hybrid Community Acupuncture Clinic to $500k with Michelle Hamilton | 01 Oct 2024 | 00:35:40 | |
This week I’m talking with Michelle Hamilton, acupuncturist and founder of the online program, Community Acupuncture School. Free PDA Class! Community Acupuncture 101 with Michelle Hamilton, D.Ac.
Michelle will be teaching about how to get started setting up a community acupuncture clinic, what you need to have in place, what equipment she recommends, how to market a community acupuncture clinic, and more. In this episode, we talk about:
Before we get into today’s episode, I have a quick request for you. This October/November, I'll be teaching Acupuncture Marketing School live on Zoom for the first time. This first live Zoom version will be a beta test to determine what format and delivery work best. So I'd love your feedback! The Questions Are: When Should We Meet? And How Often? If you’re interested in joining me, please click here to answer those two questions. It shouldn’t take more than two minutes. Thank you! I can’t wait to work with you in real-time over Zoom. I think this class is really going to be special. Show Notes:
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 83 | Finding Your Unique Path: Sustainable Acupuncture Practice Success with Melissa Longo | 10 Sep 2024 | 00:48:12 | |
This week I’m talking with Melissa Longo, a multi-passionate chiropractor with 22 years of experience and a business coach who helps wellness entrepreneurs build sustainable practices, have fun while they do it, and avoid burnout. In this episode, we talk about:
I hope you enjoy this episode with Melissa! Show Notes:
💙 Today’s episode is sponsored by Jane, a clinic management software and EMR. Patients can save their credit card details and insurance policy information securely through your intake form, which can then be conveniently processed after your time together. And, if they’ve got an outstanding balance, you can send a payment request email or SMS that allows your patients to pay off their balance online from the comfort of their homes. To see how Jane can help you reclaim your after-work hours, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 82 | Instagram Insights for Acupuncturists from Amrit Singh's Journey to 44k Followers | 27 Aug 2024 | 00:32:34 | |
Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok. In this episode, we talk about:
I hope you enjoy this episode with Amrit! And don’t forget, I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies. This fun chat will be live on Zoom. You can submit your marketing questions in advance and hopefully we’ll see you there live. Of course, if you can’t make it live, a replay will be available afterwards. Click here to register for free. Show Notes:
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 81 | Get Local Media Exposure to Boost Your Acupuncture Business with PR Expert Mickie Kennedy | 13 Aug 2024 | 00:28:00 | |
Hi there, so glad you’re here. Today I’m talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations. I was thrilled to talk with Mickie because PR is not something we’re taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in our conversation; I hope you do, too. In this episode, Mickie and I talk about:
You're invited! I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom.
💙 This episode is sponsored by Jane. Chasing down patients or clients for important information isn’t anyone’s idea of a good time, especially when there are forms to be filled, payments to be processed, and consents to be collected. That’s why Jane has designed user-friendly online intake forms, so you can gather all the information you need ahead of the appointment — whether that’s health history, insurance details, or a credit card on file. Jane will even send a friendly reminder 24 hours before a patient’s appointment if they haven’t completed their intake form yet — saving you from having to manually follow up. To see Jane in action, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 80 | The Key to Acupuncture Patient Retention with Jessica Jones | 01 Aug 2024 | 00:44:02 | |
Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices.
SHOW NOTES:
🌟 This episode is sponsored by the brand new Women’s Health Email Templates for Acupuncturists. If you want more women’s health patients, these emails are a great choice because education is a huge part of marketing for us as acupuncturists. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 79 | Why I Switched to Jane: Top Tips for Switching Acupuncture EHRs | 09 Jul 2024 | 00:28:32 | |
Welcome back! In this solo episode, I share my top five tips to make switching acupuncture EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.
With time-saving charting features, like custom smart narratives, chart duplication, and dictation (dictation, you guys!), Jane helps you finish charting your patient or client notes during work hours, not after hours. And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales. To see how Jane can help you free up your evenings from admin tasks, head to meet.jane.app/more-time to book a personalized demo. But, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 78 | Starting an Acupuncture Practice from Scratch in Cyprus with Dimitri Boules | 25 Jun 2024 | 00:48:02 | |
This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful acupuncture clinic with his wife in New York City to relocate his family and their practice to the island of Cyprus in 2021.
I hope you find this episode as fun and fascinating as I did, and feel inspired to pursue your biggest dreams, no matter how impossible they might seem at first.
This episode is sponsored by The Business of Practice Conference, hosted this year in Melbourne, Australia. It’s going to be an energizing weekend and the goal is for you to leave feeling inspired and prepared to build a practice that’s aligned with your own definition of success. The early bird ticket price of $800 Australian ends on June 30th. With the current exchange rate that’s about $530 US. Grab your reduced-price ticket while you can. Come and join us and your like-minded colleagues for a great weekend of learning, expansion and networking! The link is in the show notes to sign up and to view the lecture topics and everything else that’s included in this fabulous event. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 77 | How to Turn Website Visitors into Acupuncture Patients with Kali Edwards | 04 Jun 2024 | 00:49:05 | |
This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients.
Hope you enjoy this episode with Kali! This episode is sponsored by Jane, a clinic management software and EMR. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 76 | Curiosity and Acts of Service as Marketing with Kenton Sefcik | 21 May 2024 | 00:43:31 | |
Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping new acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building an acupuncture practice, and more. In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice. I think you’ll enjoy this conversation with Kenton! This special sale ends on May 27th at midnight Pacific Time. >> Click here to learn more and use code PUMPKIN to save $200!
💙 Today’s episode is sponsored by Jane, your all-in-one, HIPAA-compliant patient management software. That’s why Jane offers unlimited phone, email, and live chat support with every subscription. I recommend booking a personalized 1-on-1 demo with a member of their team. It's a great way to make sure Jane will be the right fit for you and your practice and to see Jane's features in action. And Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import all that data myself. To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 75 | Boost Your Local Acupuncture SEO and Your Google Business Profile with Darcy Sullivan | 07 May 2024 | 00:53:44 | |
Join me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for acupuncturists. In this episode, Darcy and I talk about:
Hope you enjoy this episode. It’s jam-packed with useful tips you can put into your practice right away!
This episode is sponsored by AcuHub. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 74 | Graphic Design, Content Creation, and Overcoming Fear of Marketing with Jeffrey Grossman | 23 Apr 2024 | 00:49:42 | |
Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman. You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.
Hope you enjoy this episode with Jeffrey!
This episode is sponsored by Jane, an all-in-one practice management software. The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. That’s why Jane offers unlimited phone, email, and live chat support with every subscription. Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import that data myself. To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 73 | Acupuncture Marketing as an Ecosystem with Mandy Gratzer | 09 Apr 2024 | 00:47:01 | |
Today I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year. In this episode we discuss:
Hope you enjoy this episode with Mandy! This episode is sponsored by the Business of Practice conference, which, as I just mentioned is a marketing conference for acupuncturists, and is being held on September 7 & 8th in Melbourne, Australia.
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 72 | Navigating AI for Acupuncture Marketing with Jon Morrison | 29 Mar 2024 | 00:43:00 | |
This week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing.
SHOW NOTES:
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 71 | Get Creative: More Acupuncture Revenue for Less Effort with Jason Stein | 19 Mar 2024 | 00:48:19 | |
Today I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years. In this episode, Jason and I talk about:
Hope you enjoy this episode with Jason!
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 70 | Improve Your Local SEO to Get More Acupuncture Patients with Lex Lancaster | 27 Feb 2024 | 00:46:02 | |
This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs. We talk in detail about search engine optimization for acupuncturists and other local wellness businesses. I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally useful! In this episode, we discuss:
Hope you enjoy this jam-packed episode!
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 69 | $200K in Her First Year in Acupuncture Practice with Gudrun Snyder | 16 Feb 2024 | 00:32:13 | |
Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago. In this episode, we talk about:
Gudrun is making waves and not afraid to get visible on a local and national level to shine a positive light on our profession.
This episode is sponsored by Jane.
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 68 | Passive Income Streams for Wellness Practitioners with Kayla Das | 30 Jan 2024 | 00:35:04 | |
Welcome back! This week I’m interviewing therapist and business coach, Kayla Das.
I hope you enjoy this fun conversation with Kayla!
This episode is sponsored by Jane: Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 67 | Surviving Slow Seasons, TV Appearances, and the Necessity of Community with Roxanne Francis | 16 Jan 2024 | 00:41:37 | |
This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto. Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television. In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when you graduate. Roxanne shares great advice and perspectives to remind us all that we don't have to be alone on this journey. In this episode, we talk about:
Hope you enjoy this gem of an episode with Roxanne!
This Episode is Sponsored by AcuHub: AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙 With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice. AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice. Save time and money with your own dedicated Acuhub receptionist. Visit Acu-hub.com to learn more. Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 66 | From Solo Acupuncturist to Multidisciplinary Wellness Centers with Sarah Swanberg | 08 Dec 2023 | 00:44:45 | |
This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut.
I hope you enjoy this episode with Sarah!
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 65 | It's Never the Wrong Choice to Take Care of Yourself with Danielle Angela | 22 Nov 2023 | 00:36:35 | |
This week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach. I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let’s lean in!
Plus, all of my PDA classes, marketing templates and marketing coaching options are 30% off for Black Friday and Cyber Monday!
(Apologies, in this episode I mentioned both discount codes accidentally... it was supposed to be GRATITUDE30 but I have now set it up so that GRATEFUL30 works as well!) SHOW NOTES:
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 64 | Clarify Your Marketing By Defining Your Lighthouse with East Phillips | 30 Oct 2023 | 00:59:20 | |
Today I’m joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences. I hope you enjoy this conversation with East! Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me! >> Click here to learn more and use code PUMPKIN to save $200!
Show Notes:
Thank you to our sponsor: Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||
| 63 | Marketing Ethics, Informed Consent, and Google Ads with Liane Wood | 19 Sep 2023 | 00:41:11 | |
Today I’m speaking with Liane Wood, a psychotherapist practicing in Ontario, Canada, and the founder of Psychotherapy Mastermind, which is an organization dedicated to helping therapists navigate entrepreneurship and learn to build successful practices.
Thank you to our sponsor: Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more. | |||