Have you ever felt like you’re doing everything right in your clinic, yet you still don’t have the practice you envisioned?

What if the missing ingredient isn’t more marketing, but a clearer bridge between where you are and where you want to be? In this episode, I’m joined by Dr. Michelle Wendling, chiropractor and business coach for wellness practitioners. 

Michelle shares her refreshing approach to building a practice that actually fits you and not someone else’s version of success. We dive into how to stay curious instead of fearful, how to communicate your value so patients understand their progress, and how to support them through stressful seasons. Michelle also breaks down simple systems that help acupuncturists create practices that feel lighter, more aligned, and genuinely sustainable.

What you'll learn:

• How to reframe success so your practice matches your personality and values
• Simple ways to communicate patient progress that strengthen trust and retention
• How acupuncturists and other wellness professionals can guide patients through stressful seasons with care

Find it quickly:

• 3:41 - Meet Dr. Michelle Wendling
• 7:34 - Finding your business recipe
• 10:25 - Stay in the curious and reframe your stories
• 21:08 - When you want to make more money
• 25:14 - The four step patient conversation for growth mindset
• 34:06 -Booking clients for the holiday season
• 42:41 - Michelle’s definition of success

Mentioned in this episode:

• Email: info@bethebestchiropractor.com
• Website: bethebestchiropractor.com
• Facebook: https://www.facebook.com/michelle.wendling.96

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Ever feel like SEO is a foreign language? You're not alone and you're not stuck. In this episode, Maria-Katerina Yohanneson joins us to highlight the power of link building that makes search engine visibility feel human and doable, especially for acupuncturists.

We talk about what link building actually is, how it boosts your Google ranking, and how you can approach it in a way that feels aligned with your values and voice. Plus, we dig deep into authentic branding, visibility for introverts, and how to let your quirks and passions make your marketing better, not harder.

What you'll learn:

• Link building is all about relationships, not techy jargon.
• You don’t need to change who you are to stand out online.
• Introverts can shine in marketing by creating structure, boundaries, and asking for help.

Find it quickly:

• 00:33 - Meet Maria-Katerina
• 01:08 - Understanding Link Building and SEO
• 03:53 - The Power of Authentic Branding
• 07:24 - Building Connections Through Personal Touch
• 10:47 - Overcoming Marketing Challenges
• 19:15 - Humanizing Your Marketing Approach
• 23:44 - Starting with Kindness and Incremental Steps
• 24:09 - Asking for Help and Delegating Tasks
• 25:35 - Overcoming Overwhelm with Social Media
• 28:33 - Effective Link Building Strategies
• 31:47 - Building Authentic Relationships for Backlinks
• 33:44 - Local Link Building Tactics
• 38:29 - Defining Success

Mentioned in this episode:

• Get Found on Google Bundle

This episode is sponsored by the Get Found on Google Bundle: two live, step-by-step workshops designed for acupuncturists and wellness pros who want to show up higher in local searches and attract the right patients consistently. Join us on November 12 and 19th, plus snag the replays! Learn more >>

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In today’s episode, I’m joined by Robin Valadares, a physical therapist and financial literacy educator with a passion for helping self-employed healthcare professionals—including acupuncturists—navigate their financial future.

In this conversation, Robin shares:

• Actionable advice on debt strategies for acupuncturists
• Why it’s essential to start saving for retirement—even if the contributions are small
• His answer to the common debate: should you prioritize paying off debt or start saving for retirement first?
• Ideas for diversifying your income for security
• How to build a solid financial foundation
• And more

Show Notes:

• Robin’s Website: http://www.financiallyfulfilledphysio.com
• Instagram: @financiallyfulfilledphysio
• Submit your financial info to be added to the database: Healthcare Anonymous
• Robin's email: info@financiallyfulfilledphysio.com

🩵 This episode is brought to you by Jane, a clinic management software built to help you focus on what matters most — your patients.

Building rapport with your patients is important during appointments, and that can be challenging when you’re also trying to take timely and detailed documentation. That’s why Jane built AI Scribe – to help you document important information, without the manual note-taking.

This feature transforms your session recordings into chart entries. All you have to do is  review your notes, sign the chart, and you’re done!

And since security is a top priority at Jane, AI Scribe was built securely in-house to be fully HIPAA and PIPEDA-compliant.

With a tool you can trust, Jane helps you spend more time on [patients/clients*] care.

To learn more about how Jane can help change how you feel about documentation, head to meet.jane.app/documentation to book a demo or sign up.

And if you’re ready to go, don’t forget to use my code ACUSCHOOL1MO for a one-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

The number one question I get from my marketing students is, "How can get more local followers for my Instagram account?"

A lot of people ask this because their followers are primarily their family, friends from acupuncture school, or people from the other side of the country. In other words, people who are unlikely to become paying patients.

If this is you, you're not alone! I hear this ALL THE TIME from  my students.

Luckily there are quite a few ways to get your Instagram account in front of real people in your community and get them to decide to follow you.

Today we're talking about seven ways you can do just that.

And remember: Getting more followers is NOT a vanity metric. It's not about the number. It's about getting in front of new local people so you have the opportunity to teach them about acupuncture and how much it can help them.

The more followers you have, the more people you can reach with your message, the wider pool of potential patients you have. It's that simple.

Let's get into the episode and talk about these seven simple and effective methods!

Show Notes:
- Free Workbook: How to Optimize Your Instagram Bio for More Acupuncture Patients
- Instagram Marketing for Acupuncturists online course

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back!

This week we're talking about repurposing content: what it is, why it's so helpful, and how to get started.

If you're already familiar with repurposing content to streamline your digital marketing, high five! I hope this episode gives you some ideas for new ways to repurpose content.

Repurposing content is basically taking something that you created for one digital platform (for example, a blog post) and copy-pasting it and editing it slightly for a different platform (for example, an Instagram post).

You can repurpose content for different platforms (like the example above, blog post to Instagram post) or you can repurpose content into different formats (like re-sharing the message from a written post as a video or an IG Reel, for example).

The beautiful thing about repurposing content is that it makes your marketing much more efficient. Trust me when I say that you've already created a ton of valuable content - there's no need to keep reinventing the wheel!

And this works well for pretty much every digital platform or format - social media, email marketing, blogging, podcasting, creating video for any purpose (like IGTV or a YouTube channel), etc.

Take the educational content you've already spent time and energy creating, and get it in front of new audiences by repurposing it. Let's dive in!

Show Notes:

• Register for Free: Email Marketing Webinar: 3-Email Campaign to Get More Patients on Your Schedule, July 10th, 10am-11am, part of Lhasa OMS and FSOMA's "Love Your Practice" Marketing Event
  • A replay will be sent to everyone who registers, in case you can't attend live.
  • Hope to see you there!

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back!

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Before we dive in, I want to share that Marketing Ethics for Acupuncturists (2 NCCAOM PDAs in the Ethics category) is on sale this week for 30% off!

>> Click here and use code ETHICS30 to save!

My goal for this course was to make it:

1) Quick and easy to complete!
2) Interesting and fun, with info that we don't usually learn in an Ethics class.

I know Ethics PDAs can be pretty dry, so I did my best to inject some fun into this one! We even watch a short Monty Python skit in the "Ethics of Email Marketing" chapter.

This is a pre-recorded online course, so you can go through it at your own pace.

If you need to get your Ethics PDAs out of the way, this is a great choice!

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Let's talk networking.

If you're an introvert like me, you probably don't LOVE networking events.

But there ARE steps you can take to make them easier, more comfortable, and more productive. And that's what I want to share with you today.

I've noticed that, at least where I'm located, in-person events are slowly making a comeback.

My local Chamber of Commerce hosted an in-person networking event this month, for the first time in over a year.

But my marketing students who identify as introverts have let me know that they're not exactly prepared to dive back into networking events - they're out of practice!

I'll be honest - I feel the same. It doesn't matter how long I've been in business or how long I've been teaching marketing, networking isn't my strength.

So I use these five tips myself to make networking more comfortable and help me get visible in my community.

I think they're going to help you a ton. Enjoy!

Show Notes:

• Acupuncture Marketing for Introverts (2 PDAs)
• Save 30% on Marketing Ethics for Acupuncturists (2 PDAs) with discount code ETHICS30 (Expires 6/28 at midnight PST)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Ever wonder how the acupuncturist down the street has so many darn Google reviews, while you have only three?

The secret to getting more Google reviews for your acupuncture practice is actually super simple, and I'm begging you to add this easy routine to your regular marketing calendar.

There are only two steps for getting more Google reviews, and I can't wait to share them with you.

This is information that I usually only teach inside Acupuncture Marketing School. It's Chapter 8, all about Google Reviews and Testimonials.

I wanted to share this easy and very effective marketing tactic with you today because I really want to support your practice and help you get new patients. Let's make it easy for new patients to choose YOU over the competition.

Get ready to outpace your competition online!

Show Notes:

• Acupuncture Marketing School

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Show Notes:

• Instagram Marketing for Acupuncturists
• Acupuncture Marketing School
• Join me on Instagram @michellegrasek
• Free Acupuncture Social Media Templates

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Are ideal patients found, or made? I've got to say, I think it's the latter!

Let's talk about how to get patients who are already committed to acupuncture, before they even become your patients. 

Those elusive, “ideal” patients who don’t require convincing about acupuncture. Patients who are ready to commit to a course of treatment, to invest in their health, and to make an effort and do their part in achieving their wellness goals.

So how the heck do you cultivate this kind of patient? Where do they come from?

The number one way I’ve found to do this is to constantly educate your audience about how acupuncture works in your marketing. 

When I say "how it works," I mean everything that you find yourself repeating to your new patients on a regular basis. So this would include, primarily, treatment frequency, i.e., the fact that acupuncture is cumulative, as well as how you practice and what your unique expectations are of your patients.

In this episode I talk about how I've seen this play out in my own clinic marketing, and two marketing examples that made this really clear to me.

When I spend time teaching people about treatment frequency and what to expect at my office in my marketing, then I get patients who are already "on board" with how acupuncture works and they're much more likely to commit to a series of treatments. They don't have to be convinced.

Let's dig in deep, as I compare patients from Google Ads vs. those who follow me on Instagram, and their readiness to become long-term patients. Not that I have anything against Google ads - this comparison simply made this concept crystal clear for me.

At the end I leave with you my best suggestions for what to talk about in your marketing to cultivate patients who are on board with acupuncture AND the unique way that you practice - aka, your ideal patients!

Show Notes:

- Scholarship competition for Acupuncture Marketing School (Accepting applications 5/10-5/13)
- Episode #9: You Are Not Annoying People with Your Marketing
- Forgot to mention this in the episode, but the Free Acupuncture Social Media Templates are ready! Click here to download.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

It's time to talk about a really common misconception about marketing: the worry that you’re annoying people with your marketing.

I’ve been teaching marketing to other acupuncturists for almost seven years, and in that time I’ve taught almost 2500 acupuncturists, and I’ve discovered that there’s one thing that unites almost all of us – that we’re often afraid to annoy people by being visible with our marketing, which is holding us back from marketing to the best of our ability.

And this is really a shame, to let this fear prevent you from marketing and getting out there in your community. But it’s a really pervasive mindset, so we need to talk about it.

In this episode we cover:

- Why you're not actually annoying people with your marketing
- Why you need to keep showing up consistently and repeating your marketing message, and how you are not "too much"
- Why marketing requires repetition to be effective
- And more!

Tune in for a fresh perspective on marketing this week.

Acupuncture is such a powerful medicine that has ability to change lives. It's time to get out there and share you message, so you can impact more people in your community!

Show Notes:

- ADA Website Compliance for Acupuncturists online course (1 PDA credit pending!)
- Episode #3: Use These Three Rules to Make Your Marketing More Effective
- Website of my business coach, Sarah Morgan: xosarah.com and her 12-week coaching program (which I have now been in for a year, because it's that good!)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Let's talk about how to make your email newsletters more effective, so you can get more patients on your schedule each time you send one. 

The two most common questions I get from my marketing students are:

1. How often should I send my email newsletter? 
2. What am I supposed to keep writing about in each email?

I know that a lot of people are worried they're going to be annoying people if they send emails too often. But I find that most acupuncturists aren't sending nearly enough emails to their subscribers as they could be, to get the most benefit out of this type of marketing.

Like all marketing, email marketing requires consistency to be as effective as possible. And don't worry - consistently sending an email newsletter DOES NOT mean being spammy. We'll talk about the difference.

And I'll share my favorite easy hack for finding what to write about in your next email newsletter.

Listen in for all the details!

Show Notes:

• Sign up for my email newsletter for updates on the upcoming ADA course and free social media templates
• [Coming Soon] Laura Gage's ADA Compliance for Acupuncturists Online Course
• [Coming Soon] Freebie Mini Pack of Acupuncture Social Media Templates

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Hey there, welcome back! 

Today we’re continuing last episode’s discussion of how to optimize your website to get more acupuncture patients. I put together a list of 5 things you can do to get better conversions from your website, and last week we actually talked about most of them, tips 1-4, in depth. So if you missed that, definitely go back and listen in, it’s episode number six. 

The goal for today is to optimize your marketing message on your website. You want your marketing message to be purposeful. It should provide two things: clarity and direction for your audience. 

By clarity I mean, when a person lands on your website, your message should let them know that they’re in the right place immediately. That you can help them specifically.

As for providing direction with your marketing message, this is basically giving people easy-to-follow instructions. Make it super clear for the website visitor: what is the next step they should take to work with you.

In this episode we'll be talking about:

- How to position your marketing message on your website so that it resonates with your ideal patient (which means a higher conversion rate)
- A few marketing messages to add to your homepage
- A few messages to remove from your homepage (removing clutter)

Most of what I'll be sharing is based on Donald Miller's phenomenal marketing book, Building a Story Brand. I definitely recommend it! It's one of my favorite marketing books and it really changed the way I look at marketing.

Let's make the most of your website and get you more patients!

Show Notes:

- Episode #6: Five Ways to Optimize Your Website for More Patients, Part 1
- Episode #2: Target Market and Ideal Patient Avatar
- Building a Story Brand book by Donald Miller

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

If your website needs a refresh but have no idea where to begin, this episode is for you!

I feel really strongly that the most important part of your website is the message you share and how you communicate it.

It's about making a few essential tweaks to what you're sharing, to ensure it grabs the attention of your ideal audience and resonates with them.

So that's the focus of today's episode - strategic changes that help more of your visitors realize how much you can help them, so they make an appointment.

I hope you make some of these updates right away so you can change more of the people who visit your website into real-life patients!

Show Notes:

• Episode #4: Lead Magnets
• Online Class: Create a Lead Magnet to Build Your Email List
• Episode #2: Target Market & Ideal Patient Avatar

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with Allie Joy, a Licensed Professional Counselor and Board Certified Art Therapist. 

She runs Creatively Clinical, where she helps other wellness providers incorporate creativity into their own practices. 

Allie also loves empowering providers to find ways to diversify their income so they can lead a more balanced life. 

In this episode, we talk about: 

• How burnout led Allie to make space for creative projects 
• Allie's Burnout Book Club for Wellness Professionals
• How she turned her passion for creating into an income stream 
• Ideas for designs you can create that can then be applied to print-on-demand products 
• The pros and cons of having physical products in addition to print-on-demand 
• And more 

SHOW NOTES:

• Allie's website: creativelyclinical.com
• Allie's course: Make Passive Income Using Print on Demand
• Instagram: @creativelyclinical
• Join Allie's free Burnout Book Club for Wellness Providers
• Shield of Sparrows, this month's book club selection
• Today's sponsor: Handcraft Health - Free Clinic Account

🧡 Today’s episode is sponsored by Handcraft Health. 

Drop shipping for TCM is here! 

Handcraft Health is an online platform that lets you send personalized product recommendations directly to your patients—from a catalog of over 20,000 products. 

This catalog includes a huge range of Chinese herbal medicine (patent formulas, custom granules, topicals, plasters, and more) along with supplements, vitamins, homeopathic remedies, and more. 

They handle all the packaging and shipping, so there’s no inventory to manage or extra admin tasks. You earn a percentage of each sale while offering outstanding care. 

I use Handcraft Health in my practice and love that it's simple. I can send patients a single link for everything they need—whether it’s a patent formula or everyday vitamins—and it gets delivered right to their door. 

Click here to create your free clinic account.

If you have questions, email me at michelle@michellegrasek.com. I’m happy to share my experience with you! 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! Today we're talking everything virtual assistants.

• How do you find one?
• What can they do for you? 
• How much do you pay them? 
• Can they write content for you?
• How much autonomy can you give them
• And more!

🎙️ Don't forget that Acupuncture Marketing School Podcast is now available on iTunes, Stitcher and Spotify! Click to subscribe:

• iTunes
• Stitcher
• Spotify

Episode #5: Thinking of Hiring a Virtual Assistant for Your Acupuncture Practice? Your Questions Answered

Show Notes:

• Last weekend's live workshop replay: Create a Lead Magnet to Grow Your Email List & Get More Patients
• Instagram Marketing for Acupuncturists online course
• Acu Hub Virtual Receptionist Services for Acupuncturists
• Upwork.com - Find virtual assistants
• Keuka College Experiential Learning Program info
• VA on Instagram - Jade Janai (Loves email marketing! Among many other things)
• VA on Instagram - Lex (Acupuncture Student)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today on the podcast we're talking about one of my favorite topics: Email marketing! Specifically, lead magnets.

Are you familiar with lead magnets?

A lead magnet is usually a free PDF download from someone's website that you get in exchange for giving them your email.

Typically lead magnets are educational in nature - they teach you something, answer a question, solve a problem you have, or relieve a frustration.

You've probably downloaded a ton of these - they're super popular because they really work!

The primary goal of a lead magnet is to grow your email list faster, so that you have the opportunity to turn those subscribers into patients with further email marketing.

In addition, lead magnets also build the know-like-trust factor with your audience, and help establish your expertise in a certain area of practice.

Plus a REALLY good lead magnet will not only build your list quicker, but it will also help fill your email list with your ideal patients.

But figuring out how to create a lead magnet (what to say in your lead magnet, and how to design it, etc.) is a big stumbling block for most small business owners. They don't know where to begin, so they never create one. Such a missed opportunity!

In this episode I explain some of my best lead magnet tips, including my technique for creating a lead magnet that attracts your ideal patients.

🎙️ And, the Acupuncture Marketing School Podcast is now available on iTunes, Stitcher and Spotify! Click to subscribe:

• iTunes
• Stitcher
• Spotify

Can't wait to hear your thoughts on lead magnets after listening to the episode!

SHOW NOTES:

• Register for the Live Workshop on Feb. 28th: Grow Your Email List with a Lead Magnet
• Episode #2: Target Market & Ideal Patient Avatar
• Acupuncture Marketing School online course [15 PDAs]

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

These are core marketing concepts that everyone should know before they start marketing. 

In a perfect world I wish that every acupuncture school had space in the curriculum to dedicate one or two entire semester classes to marketing and practice building. However, we know that's not the way that the world works and so most of us never learned these basic concepts. 

But that's okay, that's what you have me for! These concepts will make your life easier and your marketing more effective. Let's dive right into this episode.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Target market and its companion, ideal patient avatar, get a bad reputation for being theoretical concepts with no place in "real-life" marketing. 

But guess what? They're actually super effective when you apply them correctly and make your marketing less work overall. Better results for less time spent marketing - that's the dream! 

Listen to this episode for all the details. 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome to the first episode of the Acupuncture Marketing School Podcast! 

I'm thrilled that you're joining me today. Today we'll be talking about three things you can do this week to really improve the effectiveness of your marketing. Because I think that we all want to spend less time marketing, more time treating patients, and of course, making more money.

Let's dive into the episode!

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today, I’m talking with Ildi Arlette, a business coach who specializes in helping healthcare clinics grow—without constantly chasing after the “next new thing.”

In this conversation, we focus on how to make your clinic more profitable and in-demand by using what you already have.

In today’s episode, we discuss:

• That you have more resources at your disposal than you realize
• Practical ways to leverage what’s already working in your business
• Simple strategies like add-on services to increase revenue without extra work
• The myth of the “missing piece” in business—and how to stop chasing it

Whether you’re a solo practitioner or managing a team, this episode is packed with helpful ideas to make your clinic stronger and more profitable.

I hope you enjoy this episode with Ildi!

Show Notes:

• Ildi’s website: http://www.resultscontinuum.com
• Ildi’s group coaching: Clinic Transformations
• Instagram: @ildi_arlette
• Leave a review for the Acupuncture Marketing School Podcast
• Today’s Sponsor: Sign Up for Handcraft Health

 🧡 Today’s episode is sponsored by Handcraft Health. 🧡

If you’ve ever used Fullscript to prescribe supplements, think of Handcraft Health as Fullscript for TCM.

You can send personalized recommendations from a huge catalog of over 20,000 products—including an extensive selection of Chinese herbs (they have everything), plus vitamins, supplements, Ayurvedic and homeopathic remedies, and more.

Handcraft Health is an easy way to increase revenue and provide top-quality care, while earning a percentage of each product.

I use Handcraft Health in my practice and love how simple it makes things. It’s so much easier to send one link for both Chinese herbs and everyday supplements. You can even order custom granule formulas and have them shipped directly to your patients. It’s truly a comprehensive library of TCM products.

If you have questions, feel free to email me at michelle@michellegrasek.com—I’m happy to share my experience.

I hope you’ll explore Handcraft Health a bit. I really think you’ll like it.

Click here to create your free clinic account. 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients. 

Molly shares realistic, actionable strategies to grow your local audience—without burning out.

In this episode, we cover: 

• How to get more local followers on Instagram
• Molly's 4 pillars for using Instagram to grow your acupuncture practice
• Whether going viral really helps your business (her answer may surprise you!)
• A clever “easy button” strategy for local reach using Reels
• The one type of post you should be doing at least once a month
• And much more

Whether you’ve been showing up on Instagram for a while or you’re just getting started, you’ll walk away with clear, practical tips to get more patients from Instagram in 2025. 

SHOW NOTES:

• Holistic Marketing Hub: $200 off with discount code "AMS"  
• Molly's Free Instagram Engagement Checklist 
• Instagram: @mollyacahill
• Website: https://mollycahill.com 
• Holistic Marketing Simplified Podcast 
• Faire Wholesale Signup 

💚 Today's episode is sponsored by Faire Wholesale. 💚

Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. 

Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. 

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. 

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers like acupuncturists strengthen their digital presence by collecting and managing patient reviews.

In this episode, Ajay and I explore how online reviews can help you build trust, attract more acupuncture patients, and even increase the value of your practice if you decide to sell later on.

We cover lots of practical insights, including:

• The best time to ask for reviews—and how to ask in a way that feels natural
• What to do about negative reviews (and whether they’re really as damaging as they seem)
• Why it’s so important for your online reputation to reflect the quality of care you actually provide
• What many practitioners get wrong about reputation management
• And a reminder that most patients won’t leave a review unless they’re asked—but many are happy to say yes when prompted

If it’s been a while since you asked for reviews, this episode is your reminder. Social proof matters, and reviews are one of the most powerful ways to build it.

So if you're in a country where healthcare providers can ask for reviews—because I know that’s not the case everywhere—then I hope this conversation encourages you to start asking regularly.

SHOW NOTES:

• Digital reputation management: Repugen.com
• Patient acquisition and comprehensive digital marketing: GMRwebteam.com

🩵 Today's episode is sponsored by AcuHub. 🩵

AcuHub provides remote reception specifically for acupuncture practices. I use AcuHub in my practice and I love it!

With AcuHub, you can rely on a dedicated  US-based, highly trained receptionist to answer your incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice. 

They offer month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist. Visit Acu-hub.com to learn more. 

If you have questions about AcuHub, you’re always welcome to email me about my experience at michelle@michellegrasek.com.
 
 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

🎉 Welcome to Episode #100! 

Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA, and national leadership roles shaped the way she approaches success in integrative healthcare. 

Whether you're just starting out or thinking about the long-term vision for your practice, this episode will encourage you to think bigger and more strategically about what’s possible. 

In this episode, we talk about: 

• Nell’s evolution from private practice to business school and beyond
• How she’s approaching Entrepreneurship through Acquisition (ETA) in integrative health
• The importance of advocacy and representation in the acupuncture profession
• Redefining success as an acupuncturist and business owner
• Advice for practitioners who want to think more strategically about growth
• Why personal development is key to sustainable entrepreneurship

SHOW NOTES:

• DrNell.com
• Email Nell at CEO@drnell.com
• Nell's LinkedIn profile 
• Save $200 on Acupuncture Marketing School Live on Zoom (starts April 18)
• Save $200 Acupuncture Marketing School Self-Paced

🩵 Today's episode is sponsored by Acupuncture Marketing School – the step-by-step training to help you get more patients, build a thriving practice, and finally feel confident about marketing. 

And, Acupuncture Marketing School is trusted by over 550 alumni and backed by more than 50 five-star reviews.

Acupuncture Marketing School is currently $200 off through Thursday, April 17th. There are two options depending on your learning style: 

• I’ll be teaching live version over six-weeks on Zoom, with real-time instruction, feedback, and a small group of classmates for accountability. That starts Friday, April 18th.
• If you prefer to go at your own pace, the self-paced version includes the same material in pre-recorded video format, and that’s also on sale.

Both versions include the same content and guide you step-by-step how to create strong, effective marketing for your practice. 

I would absolutely love for you to join me. The live version on Zoom is going to be fantastic and I can’t wait to help you with your marketing. Please always feel free to email me any questions at michelle@michellegrasek.com. I’m happy to chat with you. 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today, I’m joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting. 

Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practitioners like acupuncturists grow their in ways that feel good instead of stressful.

In this episode, Nicole shares how a health crisis—spending four months in a coma from toxic mold exposure—led her to a completely new path. 

We also dive into how to market your acupuncture practice without feeling pushy, how to use testimonials in a way you might not have thought of before, and one powerful question that can help you uncover your niche.

Hope you enjoy this episode with Nicole!

🩵 This episode is sponsored by Jane, and I’m excited to invite you to a free live behind the scenes webinar I’m hosting next week with the Jane team! 🩵

Whether you’re thinking about switching to Jane or just curious how it works, this is a great opportunity to see the platform in action.

Join me and a Jane representative on Wednesday, March 26th, at 12:00 pm Eastern Time for an inside look at Jane’s features, functionality, and what it’s like to use it as your practice management software.

You’ll also get to ask all of your specific questions to make sure Jane is the right fit for your practice. Jane knows that switching EHRs is a big decision, and they’re here to help you feel confident every step of the way.

If you can’t make it live, that’s no problem—a replay will be sent to everyone who registers.

Register here for free.

SHOW NOTES: 

• Nicole's Website: feelinggroovyconsulting.com
• Free Wellness Business Audit: feelinggroovyconsulting.com/audit
• Nicole on Instagram: @nicolemlanni
• Nicole on Facebook
• Free Jane Community Q&A Webinar on March 26th

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m joined by Courtney Hurley and Kelly Evans, the powerhouse sisters behind Screws and Stilettos, a marketing consulting firm that helps businesses like acupuncturists refine what’s working, cut out what’s not, and streamline their marketing for better results. 

And beyond strategy, they’re also experts in flow states—teaching their clients how to tap into peak focus to work more efficiently, avoid burnout, and make time for what matters.

In other words, if you want to get your marketing done faster? It’s all about entering a flow state and making it a weekly habit.

In this episode, we dive into:

 • Why simplifying your digital marketing to one platform can be a game-changer
 • What’s working best in email marketing right now—image-heavy vs. text-based emails
 • Why you’re leaving money on the table if you’re not doing email marketing
 • The science of flow states and how they impact productivity
 • How to get into a flow state to get more done in less time
 • Why productivity can increase by up to 500% in a flow state

Hope you enjoy this conversation with Kelly and Courtney!

SHOW NOTES:

• Screws and Stilettos Website
• Screws and Stilettos Free Strategy Session
• Free NCCAOM PDA class on April 11th

Today's episode is sponsored by a free PDA class I’m teaching on Friday, April 11th at 11am Eastern Time with Clara Cohen of AcuPro Academy. 

This live training will be packed with simple, effective website and social media strategies to help you attract more patients.

Plus, we’re doing something extra special—a live website and social media review for a few lucky attendees!

Clara has a combined 700,000 social media followers and has been creating content online for over a decade, so she brings incredible insights to the table.

This class is worth 1 NCCAOM PDA credit and it’s completely free. Click here to register.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more. 

I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads. 

In this episode, we cover: 

• The must-haves before running Google Ads to ensure success
• Website dos and don’ts, whether or not you plan to advertise
• A surprising place they recommend putting contact forms on your site
• How to choose the right keywords for Google Ads
• Average monthly ad budgets and cost per click in our industry
• Why customer lifetime value matters when calculating ROI
• How long it typically takes to optimize Google ads
• And more

I hope you enjoy this conversation with Conner and Brett!

SHOW NOTES:

• Middle Way Marketing homepage
• Middle Way Marketing Free Consult 
• Middle Way Marketing Instagram @middlewaymarketing
• Marketing Breakthrough Session with Michelle - $49

Today’s episode is brought to you by Jane — a clinic management software and EMR.

We all know that choosing the right EMR can feel a bit overwhelming, especially when you’re just starting out. You’re trying to juggle both your practice needs and your budget, and that’s not always the easiest combination.

That’s why Jane came up with the new Balance Plan. It includes the essential features you need to keep things running smoothly in your clinic, without the extra stuff you don’t. 1:1 telehealth, unlimited support, email reminders, and more are included, no matter which plan you choose.

So, if you’re looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant.

Plans start as low as $39 a month in the US. Visit jane.app/pricing to learn more — and if you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome! I’m thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide. 

With over 10 years of experience teaching online, and a combined 700,000 social media followers, Clara’s passion for empowering acupuncturists shines through in her courses, books, and free resources.

In this episode, we talk about: 

• Why success requires business skills, not just clinical expertise
• Why standard office procedures (SOPSs) are key to success
• How to make marketing and social media work for you
• Three tips for getting started with video
• Pricing on your website
• How to stand out online as an acupuncturist
• And more

I hope you enjoy this episode with Clara!

SHOW NOTES:

• Clara's website: acuproacademy.com
• Facebook: @acuproacademy
• YouTube: @acuproacademy
• Instagram: @acuproacademy
• Pinterest: @acuproacademy
• TikTok: @acuproacademy
• Bluesky: @acuproacademy
• X (Twitter): @acuproacademy
• Marketing Breakthrough Session with Michelle - $49

This episode is sponsored by my new online class, Grow Your Acupuncture Practice with AcuYoga, which is on sale for 20% off this week!

This strategy is one of the few marketing methods that pays you to promote your practice while getting in front of warm leads. You’ll learn how to:

✔️ Increase your visibility in your community
✔️ Build trust naturally with people who are already interested in health and wellness
✔️ Seamlessly transition attendees into paying patients and
✔️ Form valuable partnerships with local yoga studios

This is a warm, community-centered marketing strategy that benefits everyone involved. Yoga studios love it because it offers a unique class experience for their students—so they’re likely to say YES to collaborating with you!

The course includes a complete step-by-step strategy and marketing templates to bring in new patients from AcuYoga classes.

And right now, it’s just $39 until Feb. 25th. The discount code is already applied on the checkout page. 

Click here to learn more and sign up today!

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Building a strong patient relationship begins long before they arrive at your acupuncture practice.

In this episode, I’m joined by Dr. Josh Satterlee, chiropractor and founder of TrustDrivenCare. Josh shares the deeply personal story that inspired him to launch TrustDrivenCare, plus his mission to make sure that every patient feels comfortable and heard. We dive into how to create deep trust with your patients even before their first appointment. 

What you'll learn:

• The importance of marketing in establishing trust with your patients
• Small, thoughtful systems that make a huge impact on patient experience
• How acupuncturists and other wellness professionals can use communication to build more loyal patients 

Find it quickly:

• 2:53 - Meet Josh Satterlee 
• 3:46 - The story behind TrustDrivenCare
• 11:25 - How marketing creates trust with your patients 
• 15:15 -  Taking steps to establish connection 
• 19:28 - Effective communication strategies
• 24:11 - Communicating across channels with TrustDrivenCare
• 32:04 - Integrating with Jane and other EMRs 
• 35:20 - Improving reactivation numbers
• 41:05 - Josh’s definition of success 

Mentioned in this episode:

• Follow Josh Satterlee on Instagram: instagram.com/drsatterlee
• Josh Satterlee Website: trustdrivencare.com

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Join in on the free webinar “Understanding AI in Health and Wellness” to learn how AI can benefit your practice. Register Now >>

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In today’s episode, I’m speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First. 

Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business growth. She blends traditional accounting practices with mindset coaching and emphasizes joy and ease to help entrepreneurs thrive. 

In this episode, we talk about: 

• How mindsets can impact our progress in the real world
• How to balance a respect for the numbers with an awareness of your personal needs and goals
• Why prioritizing yourself first as a business owner leads to greater success 
• How accountants often let the scarcity inherent in their training color their advice to their clients
• The concept that money loves joy
• And more

SHOW NOTES: 

• Shaneh's website: ProsperityFirst.com
• Shaneh's Substack @shanehsworld
• Follow Shaneh on Instagram @shanehsworld
• Marketing Breakthrough Session with Michelle - $49

🩵 Today’s episode is sponsored by Jane. 🩵

Before we jump into today’s episode, let me take a moment to introduce Jane — the clinic management software and EMR that I use in my practice.

Change is a normal part of clinic life — maybe you’re expanding your team, introducing new offerings, or growing your patient list. As your clinic evolves, it’s important to have an EMR that not only supports those changes but also grows with you.

Jane’s new Balance, Practice, and Thrive pricing plans offer flexibility, allowing you to easily switch from one plan to another depending on your current and future needs.

There’s no long-term commitment, either — just simple month-to-month payments that let you focus on running your clinic. And with every plan, you get features like 1:1 telehealth, email appointment reminders, and unlimited support.

Visit jane.app/pricing to find a plan that fits your needs, starting at $39 a month in the US. And when you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! Today I’m talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy. 

Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well as in person for her advanced certificate program.

Her goal is to spread awareness of how powerful acupuncture can be for pelvic health, so that more of us can help this underserved population of patients.

In this episode, we talk about:

• Why acupuncturists are the perfect practitioners to help with pelvic floor concerns
• What marketing helped Krystal grow her own practice, especially after relocating her office
• Being willing to try different marketing strategies to see what’s a good fit
• Adjusting your marketing message until it really hits home with your target audience
• Building community as a marketing strategy
• And much more

Hope you enjoy this episode with Krystal!

SHOW NOTES:

• The Pelvic Acu: Online Classes and In-Person Seminars
• Instagram @thepelvicacu
• Krystal's Free PDA Class: Introduction to Pelvic Acupuncture (1 NCCAOM PDA)
• Marketing Breakthrough Session with Michelle
• Register for Brad Whisnant's Portland Seminar in March

🧠 Today's episode is sponsored by Brad Whisnant Seminars. 

If you’re serious about learning Master Tung acupuncture, don’t miss A to Z ~ Point Alpha to Point Omega, a three-day live seminar with Dr. Brad Whisnant in Portland, Oregon, March 13th-15th. 

This is his only live training of 2025, designed to help you gain full competence and mastery of the most effective and reliable Tung points for clinical success. 

Dr. Whisnant treats 100+ patients a week, has authored eight books, and has taught over 100 seminars worldwide. 

Seats are limited! Click here to register now.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, I sit down with Gen Drummond, CEO and founder of Hummingbird Clinical Consulting.

Gen brings over a decade of experience helping medical clinics improve accessibility of care, enhance patient outcomes, boost retention (for both patients and staff), and combat clinician burnout.

Before becoming a consultant, Gen worked as a registered nutritionist and served as the clinical director of the practice she co-ran with her father, a medical doctor. 

Today, she’s known for her deep-dive approach to helping clinics align their business strategies with their core values, so they can grow sustainably, stay purpose-driven, and ultimately help more patients.

In this conversation, we cover:

• Strategies to prevent no-shows and improve patient retention
• Building trust with patients before they step into your office
• Conducting a practice audit to make better decisions for 2025
• Why authenticity and sharing your story are still crucial in marketing
• How to start building a legacy for your practice today
• And so much more!

SHOW NOTES:

• Hummingbird Clinical Consulting website
• Free webinars hosted by Gen on the Hummingbird Clinical Consulting website
• Follow Gen on Instagram @hummingbirdclinicalconsultants
• Visit our sponsor, AcuHub, to learn more about virtual receptionist services specifically for acupuncturists

Today's episode is sponsored by AcuHub.

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I absolutely love it. 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your  EHR software, onboard new patients, and answer questions specific to your practice.

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist. If you have questions, you're more than welcome to email me about my experience with AcuHub at michelle@michellegrasek.com.

Visit Acu-hub.com to learn more.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week is all about what marketing didn’t work as well as I hoped to grow my acupuncture practice in 2024.

I also share what marketing I plan to carry forward into 2025, based on this review of what worked, what didn’t, what took too much energy, etc.

If you missed last week’s episode, #91: What Marketing Worked to Grow My Acupuncture Practice in 2024, click here to listen.

In this episode, I talk about:

• How landing a segment on local television wasn’t the silver bullet I hoped for
• What I could have done differently to make that local TV segment more successful
• Why a recent postcard marketing campaign was a bust
• What it takes, generally, for postcard marketing to succeed
• Which marketing strategy worked well last year but left me feeling burnt out—and is now on pause for 2025
• Why repetition and consistency are always necessary for successful marketing
• My marketing plan for 2025

Show Notes:

• Watch my segment on local television

💜 Today’s episode is sponsored by The Pelvic Acu, Dr. Krystal Couture.

Dr. Couture specializes in teaching acupuncturists how to effectively treat pelvic pain and dysfunction through both online and in-person classes.

Did you know that 32% of women and 16% of men experience pelvic pain or dysfunction? Unfortunately, many are only offered pharmaceutical solutions that mask symptoms without addressing the root cause.

As an acupuncturist, your expertise lies in identifying the source of dysfunction and crafting a treatment plan that brings true, holistic healing—not just symptom relief.

Dr. Couture offers a range of pelvic care classes, from introductory sessions to advanced training, including a comprehensive pelvic care certificate program. You’ll learn pelvic anatomy, pathology, needling techniques, draping, and so much more.

In 2025, she’s hosting five in-person training weekends. And if travel isn’t an option, there are over a dozen online classes available, so you can start offering pelvic care acupuncture in your practice right away.

Her courses are NCCAOM, Florida, and California approved, and she even offers a free 1-PDA credit class—an introduction to pelvic care for acupuncturists.

Click here to view her courses and start transforming how you treat pelvic health today!

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week on the Acupuncture Marketing School Podcast, I’m sharing the details about what worked well in marketing my practice in 2024—and what I learned along the way.

As a disclaimer, remember that I LOVE marketing, so I do a LOT of it. You do not have to do all these things. But I hope at least one idea that I explored this year inspires your marketing for 2025!

Here’s a look at what I cover in today's episode:

• How AcuYoga classes brought in new patients while getting paid to market my practice
• Lessons learned from hosting two open houses—and what made the second one much more successful
• Why email newsletters are still one of the most effective ways to connect with patients (and get them back on the schedule)
• The power of in-person networking and how I’ve made it work as an introvert.

I also share how I focused my marketing efforts to fill another practitioner’s schedule at my clinic—and the small tweaks that made a big difference.

💙 This episode is sponsored by clinic management software and EMR, Jane.

As an acupuncturist, your main priority is caring for your patients, not worrying about rising EMR costs. That’s why Jane has come up with the new Balance Plan, which includes the essential features you need to run your clinic, without any of the extra stuff you don’t.

With the Balance Plan, you’ll get really helpful features like 1:1 telehealth, email appointment reminders, and unlimited customer support. It’s a great fit for new or growing practitioners who are booking up to 20 appointments a month. And the best part is that Jane pays for itself with the cost of just one appointment.

Click here to check out their plans starting at $39 a month in the US. And if you’re ready to get started, don’t forget to use the code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today on the podcast, I’m excited to speak with Joanna Sapir, a wellness business coach who helps practitioners streamline their businesses to achieve predictable income.

Joanna’s expertise is rooted in decades of experience, including founding and selling a successful brick-and-mortar fitness business and her background as a teacher. 

She’s passionate about helping practitioners step into leadership, implement sustainable systems, and make a bigger impact in their communities. 

In today’s episode, we talk about:

• Building your ideal work schedule around your personal life and not the other way around
• Accepting leadership of your business even if you’re a solopreneur
• A reminder that you can shape your business any way you like
• Boundaries and codependency as healthcare providers
• The difference between marketing and sales
• A really helpful tip for more effective networking
• And much more. 

SHOW NOTES:

• Joanna's website: joannasapir.com
• Joanna's Free Download: Three Powerful Systems that Will Transform Your Practice
• Joanna on Facebook: @JoannaSapirConsultant
• Faire Wholesale for Small Businesses

Today’s episode is sponsored by Faire, the online marketplace dedicated to empowering small businesses.

Faire believes the future is local. As more consumers choose to shop small and support their communities, Faire connects small business owners with the best products from over 100,000 unique brands, making it easy to stock your clinic with high-quality, curated products your patients will love—like wellness gifts, skincare, and more.

With millions of products sold each year, Faire gives you access to bestselling products that complement your services and boost your income.

Plus, Faire’s product database is searchable based on what matters most to you, allowing you to find items that are, for instance, not available on Amazon, eco-friendly, handmade, organic, and more.

This ensures the retail products you offer align seamlessly with your business philosophy and values.

Click here to learn how Faire can help you strengthen your connection with your patients, grow your practice, and boost your per-patient revenue.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with Aurelie Martin, web designer and the founder of Imagi Web Design studios. Aurelie's specialty is helping wellness professionals (including acupuncturists!) attract patients by optimizing or building their web presence, with an emphasis on creating both beautiful and high converting websites. 

In this episode, we talk about: 

• Making calls-to-action a priority on your website and what types of calls-to-action to use
• Content ideas to boost your SEO and improve engagement on your website
• Why an organized website that tells people what do is key for building trust
• A reminder to look at your website on mobile and desktop regularly to make sure everything is functioning as expected
• Tips for making your website load faster
• And more

SHOW NOTES:

• Aurelie's website: imagiwebdesign.com
• Connect on Instagram: @imagiweb.design
• Connect on Facebook: @imagiwebmarketing
• Imagi Web Template Shop for Wellness Professionals
• Imagi Web Content Planner to Create High-Converting Website Pages
• Missed the Acupuncture Business Planathon? You can catch the replay here for a limited time.

💙 This episode is sponsored by Jane— the clinic management software and EMR that I use in my practice.

Change is a normal part of clinic life — maybe you’re expanding your team, introducing new offerings, or growing your [patient]* list. As your clinic evolves, it’s important to have an EMR that not only supports those changes but also grows with you.

Jane’s new Balance, Practice, and Thrive pricing plans offer flexibility, allowing you to easily switch from one plan to another depending on your current and future needs.

There’s no long-term commitment, either — just simple month-to-month payments that let you focus on running your clinic. And with every plan, you get features like 1:1 telehealth, email appointment reminders, and unlimited support.

Visit jane.app/pricing to find a plan that fits your needs, starting at $39 a month in the US. And when you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with award-winning business consultant Ildi Arlette.

Idli has helped hundreds of clinic owners focus on profitability, growth, and building a positive company culture in the past 23 years. 

She’s also a former clinic owner, a combined medical aesthetics and surgery clinic in a 7000-foot space, which she sold in 2019. 

With industry experience, she has a unique perspective on the inner workings of different types of clinics, and the buying habits of consumers, across North America. 

Today she shares her advice for bringing more revenue into your acupuncture practice with a Black Friday or holiday event at your practice – whether that "event" is in person at your practice, or a sale on gift certificates that you promote solely through email. 

In this episode, we talk about:

• How events are a signal for our patients, and how to use them
• Why you should focus your efforts on your existing patients, as opposed to spending a ton of time and money on acquiring new patients
• Why it’s important to keep sales or special offers very SIMPLE
• What is a universal offer, and why it’s the best choice if your goal is revenue
• Whether December or January is a better month for promotions at our acupuncture practices
• And much more

SHOW NOTES: 

• Clinic Transformations Program: Use code VIP200USD to save $200 on your enrollment
• Book a private 1:1 call with Ildi
• Text 403-312-7510
• Email Ildi at ildi@resultscontinuum.com

🩵 Today’s episode is sponsored by Jane — a clinic management software and EMR. 🩵

We all know that choosing the right EMR can feel a bit overwhelming, especially when you’re just starting out. You’re trying to juggle both your practice needs and your budget, and that’s not always the easiest combination.

That’s why Jane came up with the new Balance Plan. It includes the essential features you need to keep things running smoothly in your clinic, without the extra stuff you don’t. 1:1 telehealth, unlimited support, email reminders, and more are included, no matter which plan you choose.

So if you’re looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant.

Plans start as low as $39 a month in the US. Visit jane.app to learn more — and if you’re ready to get started, use the code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

I’ll put the links in the show notes, as always.

And you’re more than welcome to email me with questions about Jane at michelle@michellegrasek.com.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs.

Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches that are productive, genuine, and self-sustaining.

After her own experience with intense burnout that required her to close two businesses in order to get surgery and recover, her focus is on helping wellness practitioners work smarter, not harder, so we can protect our energy while we focus on doing what we love – helping more people.

​In this episode, Kate and I talk about:

• How burnout was brutal but made her priorities crystal clear
• Her experience living in China
• Ideas for getting patients from MDs
• Why any marketing strategy should be reverse-engineered from the outcome you ultimately want to achieve
• Her four levels of social media strategy
• Why she doesn’t think social media is for everyone
• Why getting visible in the established communities of other business owners is a great way to get new patients

Hope you enjoy this episode with Kate!

Show Notes:

• Kate’s website: mathesonandco.ca
• Free Business Strategy Session with Kate
• Follow Kate on Instagram @mathesonandco
• Learn more about our sponsor, Clinic Transformations

This episode is sponsored by Clinic Transformations, the ultimate program for clinic owners ready to reclaim their time, boost profitability, and build a thriving team culture.

If you’re an acupuncture practice owner feeling stretched thin, Clinic Transformations is here to help.

Created by industry expert Ildi Arlette, this program goes beyond the basics. We’re talking a complete roadmap tailored to help you run your practice whether you have a team or work as a solo practitioner. Imagine stepping away from daily chaos and instead leading with purpose, growing your clinic’s revenue, and finally achieving work-life balance.

Clinic Transformations offers coaching, interactive resources, a learning portal with in-depth video training, and templates to fast-track your success. Plus, you’ll join a mastermind community of like-minded clinic owners all on the same journey.

Whether you need guidance on knowing your numbers, considering your first hire, retaining your patients, finding new ones or setting up systems that keep things smooth, Clinic Transformations is where you want to be.

Plus Ildi is offering promotional code VIP200USD to save $200 on your enrollment.

If you’re ready to transform your clinic and actually enjoy the process, connect with Ildi and her team at Clinic Transformations:

• Learn more here: Clinic Transformations
• Visit Book a private 1:1 call with Ildi
• Text 403-312-7510
• Email Ildi at ildi@resultscontinuum.com

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking all things wholesale and retail with Tori Paide and Marla Peoples, acupuncturists and founders of the clean skincare line, TOMA Skincare.

Tori and Marla are business partners who both left corporate careers to become acupuncturists. They met in acupuncture school and after going their separate ways after graduation, eventually decided to work together to build multiple practice locations.

Today they run The Stillpoint, a wildly successful clinic in Maryland with a huge retail income offering cosmetic acupuncture, microneedling, massage and more.

They also teach excellent microneedling classes and facial gua sha online – which is how I discovered them years ago.

In this episode, we talk about:

• How to choose products that sell and also align with the ethos of your business as well as your passions
• Where to buy products at wholesale prices (Faire.com)
• How to dip your toe in the water with retail, with minimal risk
• How to pay your rent from retail income alone
• What kinds of products sell well at Marla’s practice
• Brands Tori and Marla recommend
• And much more

SHOW NOTES:

• Faire.com – Wholesale retail with low minimums
• TOMA Skincare Products Wholesale Website for Practitioners
• TOMA Microneedling Classes Online and In-Person
• TOMA on Instagram @tomaskintherapies

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Mastering the Instagram algorithm is nearly impossible, but the platform is still useful for marketing your acupuncture practice. In this episode, I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients.

We’re diving into realistic Instagram strategies and what works best on the platform today. 

What you'll learn:

• Realistic strategies to help grow your local audience without burning out 
• Why unpolished, natural posts are performing better than curated graphics
• How to capitalize on Instagram as a search engine

Find it quickly:

• 3:24 - Meet Molly Cahill
• 9:45 - Returning To Instagram’s Casual Roots
• 14:35 - Creating Video Content Might Be Easier Than You Think
• 20:52 - How Instagram Functions As A Search Engine
• 25:50 - Using Hashtags On Instagram Today 

Mentioned in this episode:

• Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ
• Molly’s Free Instagram Engagement Checklist: tck0d5a3nkz.krtra.com/t/cUp9tgFxj0Yf
• Molly’s previous episode on the podcast: michellegrasek.com/social-media-for-acupuncturists
• Follow Molly Cahill on Instagram: instagram.com/mollyacahill
• Molly Cahill Website: mollycahill.com
• Holistic Marketing Simplified Podcast: mollycahill.com/podcast

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Join me and Gabrielle Juliano-Villani, a business consultant and former therapist who helps business owners scale sustainably without burning out.

Gabrielle shares how she rapidly scaled her therapy practice to 15 employees in just four years, as well as how burnout played a role in deciding to sell the practice.

In recovering from burnout, she discovered polyvagal therapy, a way to regulate the nervous  system. We discuss acupuncture and other polyvagal therapies, and Gabrielle shares how gratitude fits into the picture of burnout recovery.

Plus we discuss tips for selling a practice (including one big thing to avoid), as well as facing your fears as a business owner in order to make progress, and more.

I hope you enjoy this episode with Gabrielle!

Announcement! I’m thrilled to share the launch of Acupuncture Marketing School Live, a six-week Zoom course where I show you how to set up strong, effective marketing for your acupuncture practice.

Learn how to increase the visibility of your practice, attract more patients, and build your marketing confidence.

Classes will be held on Friday mornings from 10am to 12pm Eastern Time starting this week, Oct. 25th, and running through Friday, Dec. 6th. We’ll be skipping the week of US thanksgiving.

Learn more about the live class here.

This live class includes all the same content as the self-paced, video-based version of Acupuncture Marketing School, and I’m excited to teach it live so that we can work through your marketing together.

You’ll have the opportunity to get your questions answered in real time during classes, as well as support, accountability, and motivation.

Prefer self-paced classes that you can complete on your own schedule?

The self-paced version of Acupuncture Marketing School is on sale this week for $200 off with the code AUTUMN200. Click here to learn more.

SHOW NOTES: 

• Gabrielle's website: gabriellejulianovillani.com
• Gabrielle's Instagram: @gjvconsulting
• Gabrielle on LinkedIn: @gabriellejulianovillani
• Acupuncture Marketing School LIVE
• Acupuncture Marketing School SELF-PACED (Use code AUTUMN200 to save $200 through Oct. 23rd.)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with Michelle Hamilton, acupuncturist and founder of the online program, Community Acupuncture School. 

Free PDA Class! Community Acupuncture 101 with Michelle Hamilton, D.Ac.

• Date: Wednesday, Oct. 9th
• Time: 9:00 am Pacific / 12:00 pm Eastern Time
• Free Registration: Click here to sign up.

Michelle will be teaching about how to get started setting up a community acupuncture clinic, what you need to have in place, what equipment she recommends, how to market a community acupuncture clinic, and more.

In this episode, we talk about:

• Michelle’s journey of building a very successful hybrid community practice that generates half a million dollars annually in revenue, where she sees 100 patients a week
• What motivated her to shift into the community clinic model
• How providing a menu for patients helps with patient education and referrals
• The benefits of subscription-based models of treatment
• What you need to have in place to make the subscription model successful
• And much more.

Before we get into today’s episode, I have a quick request for you. 

This October/November, I'll be teaching Acupuncture Marketing School live on Zoom for the first time.

This first live Zoom version will be a beta test to determine what format and delivery work best. So I'd love your feedback!

The Questions Are: When Should We Meet? And How Often?

If you’re interested in joining me, please click here to answer those two questions. It shouldn’t take more than two minutes.

Thank you! I can’t wait to work with you in real-time over Zoom. I think this class is really going to be special.

Show Notes: 

• Register for the Free PDA Class: Community Acupuncture 101: bit.ly/CommunityAcuSchool101 (Live on Weds., Oct. 9th at 12 pm Eastern Time. A replay will be available if you can't make it.)
• Michelle's website: drmichellehamilton.com
• Community Acupuncture School - On sale Oct. 7 - Oct. 18 for $200 off with discount code 200DISCOUNT
• Acupuncture Marketing School Live Zoom Class Survey (2 questions, 2 minutes)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with Melissa Longo, a multi-passionate chiropractor with 22 years of experience and a business coach who helps wellness entrepreneurs build sustainable practices, have fun while they do it, and avoid burnout.

In this episode, we talk about:

• Knowing yourself to build a business that’s meaningful and sustainable to you
• Letting go of other people’s definitions of success
• What marketing is working for Melissa right now in her practice
• How she rebuilt her practice after separating from her partner
• Melissa’s podcasting tips after launching 5 podcasts
• Thinking about content creation as a library of your knowledge, a resource for your current and potential patients
• And more

I hope you enjoy this episode with Melissa!

Show Notes:

• Melissa’s website: drmelissalongo.com
• Rock Star Doctor Life Website
• Melissa’s podcasts
• Melissa’s Instagram @drmelissalongo
• Melissa’s Facebook
• Free Email PDA Course (1 NCCAOM PDA Credit)
• Sign up for a free demo of Jane App / Code for one-month grace period applied to your new account: ACUSCHOOL1MO

💙 Today’s episode is sponsored by Jane, a clinic management software and EMR.

Your evenings and weekends should be spent with loved ones, not chasing down your patients and clients for payment. That’s why Jane has designed a secure payment solution that helps reduce the amount of time you spend manually following up with patients.

Patients can save their credit card details and insurance policy information securely through your intake form, which can then be conveniently processed after your time together.

And, if they’ve got an outstanding balance, you can send a payment request email or SMS that allows your patients to pay off their balance online from the comfort of their homes.

To see how Jane can help you reclaim your after-work hours, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok. 

I’ve been following her on Instagram for years, watching her social media channels grow, and she’s one of my favorite TCM content creators. 

In this episode, we talk about:

• What kind of content Amrit has focused on to grow her following
• How committing to her brand and her message has helped her get media exposure
• Why creating video for social media feels like so much work, and how you can reduce the barriers and distractions to get better and faster at it
• What marketing efforts bring the most patients to Amrit’s practice
• How marketing for acupuncture is different from other industries
• How to manage the inconsistency of entrepreneurship
• And more

I hope you enjoy this episode with Amrit!

And don’t forget, I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies. 

This fun chat will be live on Zoom. You can submit your marketing questions in advance and hopefully we’ll see you there live. Of course, if you can’t make it live, a replay will be available afterwards. Click here to register for free.

Show Notes: 

• Follow Amrit on Instagram @6babebeauty and on TikTok @babefaceskincare
• Follow Amrit's clinic on Instagram @soni_wellness
• Amrit's website: 6babebeauty.com
• Sign up for the Free Marketing Q&A for Wellness Practitioners with Tori and Marla of TOMA Skin Therapies. Thursday, August 29th at 12pm Eastern.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Hi there, so glad you’re here. Today I’m talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations.

I was thrilled to talk with Mickie because PR is not something we’re taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in our conversation; I hope you do, too. 

In this episode, Mickie and I talk about:

• How to build a pitch to get your idea, and your acupuncture business, in the media
• How to find contact info for journalists and producers of local TV shows so you can send them a pitch
• What kinds of pitch topics get the best results 
• How often to submit pitches
• Why local media is an easy win for local businesses
• And much more

You're invited! I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom.

Register here for free. Of course, if you can’t make it live, a replay will be available afterwards.

Show Notes:

• Ereleases.com
• Mickie's Free PR Class
• Connect with Mickie on LinkedIn
• Free Marketing Q&A for Wellness Practitioners with me and TOMA founders Marla and Tori on Aug. 29th at noon

💙 This episode is sponsored by Jane.

You might already be familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant clinic management software and EMR.

Chasing down patients or clients for important information isn’t anyone’s idea of a good time, especially when there are forms to be filled, payments to be processed, and consents to be collected.

That’s why Jane has designed user-friendly online intake forms, so you can gather all the information you need ahead of the appointment — whether that’s health history, insurance details, or a credit card on file.

Jane will even send a friendly reminder 24 hours before a patient’s appointment if they haven’t completed their intake form yet — saving you from having to manually follow up.

To see Jane in action, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices.

Jessica is a born entrepreneur and has built and sold 15 successful medical practices. She won awards for her work in advertising and specializes in helping businesses bring in new leads and set up structures so they know how to turn more leads into paying patients.

In this episode we talk about:

• How it’s normal for business to be slower in the summer, across all industries
• Taking time off to have mental space for strategic business planning and goal setting
• Quickly launching a summer marketing campaign
• The key to acupuncture patient retention, aka, getting established patients to stay on their treatment plan
• Why growing yourself is an important part of growing your business

SHOW NOTES:

• Jessica's Website: buildyourcashmedicalpractice.com
• Jessica's Group Coaching Program
• Book a Free 1:1 Call with Jessica (15 Minute Consult)
• Save $30 this week on Women’s Health Email Templates for Acupuncturists with code EMAIL30

🌟 This episode is sponsored by the brand new Women’s Health Email Templates for Acupuncturists.

Save $30 this week with code EMAIL30.

I’m excited to share these with you. There are 24 done-for-you emails on topics like acupuncture for menstrual health, PMS, fertility, postpartum, hot flashes, and more.

They're easy to use: Simply copy the text, paste into your email provider (for example, MailChimp) edit to match your clinic, and hit send. 

If you want more women’s health patients, these emails are a great choice because education is a huge part of marketing for us as acupuncturists.

That's the goal of these emails – educating and then converting people into patients.

I put a sample email on the landing page so you can see my writing style, how I reference research, the way I talk about acupuncture, etc., so you can decide if these are a good fit for you and your patients.

The discount expires on Monday, August 5th.

Click here to check them out. The discount code is already applied on the checkout page. 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! In this solo episode, I share my top five tips to make switching acupuncture EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.

I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode.

Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I have lots of thoughts for you.

SHOW NOTES:

• Learn More About Jane - Free Demo
• Use code ACUSCHOOL1MO to get a one-month grace period applied to your new account
• FREE PDA CLASS: Pelvic Care for Acupuncturists Introductory Course, taught by Krystal Couture, DPT, L.Ac., hosted by Michelle Grasek

💙 Naturally, this episode is sponsored by Jane! 

The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.

With time-saving charting features, like custom smart narratives, chart duplication, and dictation (dictation, you guys!), Jane helps you finish charting your patient or client notes during work hours, not after hours. 

And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.

To see how Jane can help you free up your evenings from admin tasks, head to meet.jane.app/more-time to book a personalized demo. But, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful acupuncture clinic with his wife in New York City to relocate his family and their practice to the island of Cyprus in 2021. 

We talk about:

• What sparked their decision to leave everything behind and move across the world
• How they’re building their new acupuncture practice from the ground up with no contacts or family in the country
• What marketing has been working really well to bring in new acupuncture patients
• What’s different building an acupuncture practicing in Cyprus, which has socialized medicine
• Dimitri’s specialty and his online class on orthopedic acupuncture, the Oak Point Method
• Prioritizing family and health over traditional measures of success

I hope you find this episode as fun and fascinating as I did, and feel inspired to pursue your biggest dreams, no matter how impossible they might seem at first.

SHOW NOTES:

• Boules Acupuncture Clinic website
• Dimitri's Instagram @boulesacuclinic
• The Oak Point Method Practice Building Course (Use discount code PODCAST to save $50) 
• The Business of Practice Conference Early Bird Tickets
• Free Email Marketing PDA Class (1 NCCAOM PDA Credit)

This episode is sponsored by The Business of Practice Conference, hosted this year in Melbourne, Australia.

I know Australia is quite a big trip for those of us in the US but I hope you’ll consider joining us. I’m honored to be the international keynote speaker, and I’m joined by eight other practicing acupuncturists who are experts in business growth, social media, practice management, building a brand, and much more. 

It’s going to be an energizing weekend and the goal is for you to leave feeling inspired and prepared to build a practice that’s aligned with your own definition of success.

The early bird ticket price of $800 Australian ends on June 30th. With the current exchange rate that’s about $530 US. Grab your reduced-price ticket while you can.

Plus I’ll be staying an extra half day the Monday after the conference to teach Acupuncture Marketing School in person. It’s the first time I’m teaching this coursework in person and it’s going to be a small group, so you’ll get plenty of time to ask questions and get feedback. I am really looking forward to it.

Come and join us and your like-minded colleagues for a great weekend of learning, expansion and networking!

The link is in the show notes to sign up and to view the lecture topics and everything else that’s included in this fabulous event. 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients.

In this episode, we discuss: 

• The ideal website layout to get the attention of potential acupuncture patients
• How knowing your target market is essential for an effective website
• What is a branding hierarchy?
• One thing that’s a waste of space on your website
• What is a positioning statement and where does it belong on your website? 
• When writing less text is more beneficial on your site
• How branding is both visual and visceral
• And much more

Hope you enjoy this episode with Kali!

SHOW NOTES:

• June Mango Design Website
• June Mango Instagram

 This episode is sponsored by Jane, a clinic management software and EMR.

The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.

With time-saving charting features, like custom smart narratives, chart duplication, and dictation, Jane helps you finish charting your patient or client notes during work hours, not after hours.

And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.

To see how Jane can help you free up your evenings from admin tasks, head to the jane.app/more-time to book a personalized demo.

If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping new acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building an acupuncture practice, and more. 

In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice. 

This includes considering acts of service as marketing, generosity as marketing, relationship building as marketing, curiosity as marketing, and much more. 

I think you’ll enjoy this conversation with Kenton!

Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!

This special sale ends on May 27th at midnight Pacific Time.

>> Click here to learn more and use code PUMPKIN to save $200!

SHOW NOTES:

• KentonSefcik.com
• TCM Graduate TV Membership
• @TCMGraduateTV YouTube Channel
• Kenton’s new podcast: The First Years of Acupuncture
• Join Kenton’s email list
• Save $200 on Acupuncture Marketing School with code NEWPATIENTS (Code expires May 27th at midnight.)

💙 Today’s episode is sponsored by Jane, your all-in-one, HIPAA-compliant patient management software. 

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. 

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

I recommend booking a personalized 1-on-1 demo with a member of their team. It's a great way to make sure Jane will be the right fit for you and your practice and to see Jane's features in action.

And Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import all that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

What if documenting every patient visit could take 80% less time, but still stay accurate, professional, and truly helpful? That’s what we’re unpacking in this episode.

I sit down with my friend Jenn Collins (acupuncturist & founder of AcuHub) to talk all about Jane’s new AI Scribe, the built‑in tool that’s changing how acupuncturists are doing chart notes. 

We walk through a mock patient visit in real time, share what the AI scribe picks up (and what it doesn’t), and compare what you think will happen versus the reality.

What you'll learn:

• How Jane’s AI Scribe works: what it captures, what it filters out, and how customizable it is.
• The compliance piece: HIPAA, confidentiality, plus how patient consent is handled.
• Real‑life impact: how much time you can save, how to integrate it into your workflow, and what to expect in practice.

Find it quickly:

• 00:35 - Exploring AI Scribe Technology
• 01:33 - Benefits of Using Jane App
• 03:48 - AcuHub and Its Services
• 05:26 - Jane App's Unique Features
• 15:54 - Adopting AI Scribe in Practice
• 18:58 - Mockup and Demonstration of AI Scribe
• 20:39 - Introduction to AI Templates
• 20:46 - Customizing Your AI Template
• 21:54 - Using AI for Patient Notes
• 23:27 - Live Demonstration: Patient Interaction
• 26:47 - Reviewing AI Generated Notes
• 33:21 - Patient Comfort and Consent
• 35:49 - Future of AI in Healthcare

Mentioned in this episode:

• Sign up for Jane – Use code ACUHUB1MO or ACUSCHOOL1MO for 1 Free Month 
• Learn more about Jane’s AI Scribe
• For Jane users: Jenn’s chart template that she references in this episode is called “Acuhub AI Scribe SOAP Note.” It’s in the Jane template library in the acupuncture section.

Connect with Jenn:

• acu-hub.com
• Email: support@acu-hub.com

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.