Explore every episode of the podcast Accidental CEO Podcast
| Title | Pub. Date | Duration | |
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| 105: Why Your Copy Needs Clarity More Than Ever with Laura Kendrick | 18 Feb 2026 | 00:33:21 | |
This episode is a mic drop on the truth about copywriting. Nata Salvatori sits down with Laura Kendrick—a copy strategist who blends UX wisdom with conversion magic—to break down why so many websites are not working, even when the offers are solid. Spoiler: it all starts with clarity. Laura shares her own accidental CEO story and how being the youngest of 8 made her learn to speak up (spoiler: it helped her become the strategic powerhouse she is today). You’ll learn:
If your website feels like a business card instead of a conversion engine, you need this episode. Plus, Laura drops spicy tips on:
This one’s for the founders who are done winging it. Let’s make your copy work while you sleep. Follow Laura!
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| 104: What I Had to Break in Myself to Lead With Freedom First | 11 Feb 2026 | 00:22:53 | |
You know how it goes: everyone leans on you, everything depends on you, and if something breaks—it’s your inbox that catches fire. On the outside, you look like you’re thriving. But on the inside? You’re teetering on the edge of burnout. In this solo episode, Nata gets real about what it looks like when you're the walking safety net of your own business—and how to get out of that cycle without sacrificing your standards or sanity. She breaks down 5 big shifts that helped her go from chronically over-responsible to confidently supported, including:
If you've ever told yourself “it’s just a busy season” for the last 3 years, this one’s for you. 📍 Resources + Retreat Info: https://accidentalceo.co/resources | |||
| 95: All the Answers are in the Data | 10 Dec 2025 | 00:33:07 | |
What if you could make smarter marketing decisions in 90 minutes a month? In this high-impact episode, Nata Salvatori brings on marketing strategist and Enji founder Tayler Cusick Hollman to break down the exact metrics founders should be tracking to stop guessing and start growing. Tayler shares the real story behind why marketing feels so murky in 2025, how consumer behavior has shifted (spoiler: people are sleuthing, not engaging), and what that means for you. We talk about:
Tayler also pulls back the curtain on Enji—the platform built to help you get clear, strategic, and confident about your marketing without hiring a full-time team. If you're tired of wondering what’s working and want to stop throwing spaghetti at the wall, this one’s for you. Links + Resources: Start tracking like a CEO. Follow Taylor at @enji.co and check out enji.co to get your marketing metrics working for you, not against you. | |||
| 5: Authentic Branding Techniques to Enhance Brand Awareness | 20 Mar 2024 | 00:44:43 | |
Welcome to the Accidental CEO Podcast! In this episode, Nata Salvatori interviews Quianna Marie, a traveling photographer and content creator. They discuss the importance of being present and showing up in the online space. Kiana shares her journey from photography to education and emphasizes the need for photographers to capture behind-the-scenes moments to showcase their value. They also discuss the misconception that showing up frequently is annoying and the importance of sharing the client experience. Kiana provides practical tips for content creation and highlights the need to be proactive in educating and engaging with potential clients. They conclude by discussing the importance of being real and authentic in online interactions. In this conversation, Quianna Marie discusses the importance of showing up authentically online and being true to oneself. She challenges the idea of niching down and encourages photographers to embrace their versatility. Quianna shares examples of how showing up and creating connections can lead to increased revenue and business growth. She emphasizes the need for strategic marketing and highlights the benefits of being present in the online space. Quianna also shares her favorite hobbies and activities outside of photography. The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.
For full show notes and resources head to photobizeducation.com/podcast | |||
| 4: SEO Strategies for Creative Professionals: Boost Your Online Presence | 13 Mar 2024 | 00:44:23 | |
Welcome to the Accidental CEO Podcast! In this episode, Nata Salvatori interviews April Brown, an SEO expert, about the basics of SEO and how to improve website visibility on Google. April shares her background in marketing and SEO, as well as her experience working with creatives. She emphasizes the importance of planning a website and paying attention to SEO and copywriting. April explains the metrics to watch for website performance and the significance of ranking on Google's first page. She also highlights the role of content in SEO and provides realistic expectations for SEO results. In this conversation, Nata Salvatori and April Brown discuss the importance of SEO for photographers and creatives. They cover topics such as competition in SEO, the significance of Google reviews, the focus on portfolio and session highlights, key elements of a good blog, the number one SEO mistake, the need for continuous SEO work, the services offered by April Brown, her favorite activities, and where to find her. The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.
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| 3: Building and Managing a Successful Team | 06 Mar 2024 | 00:46:34 | |
Have you ever considered scaling your photography business by building an associate team? In today's episode, Cayla Cummings of Carhart Photography joins us to share how she built a successful wedding photography business alongside her husband, how they made the decision to grow a team, and what it realistically looks like to manage that team. 1:42 - Success in Wedding Photography 4:16 - Working with Your Spouse 7:04 - Building an Associate Team 18:28 - Working with Associates 22:40 - Associate Team Workflows 37:20 - Successfully Managing a Team
instagram.com/carhartphotography | |||
| 2: Essential Business Metrics for a Profitable Photography Business | 06 Mar 2024 | 00:47:59 | |
In this episode, Nata Salvatori and John Mansfield discuss the importance of knowing your numbers and understanding the cost of doing business to grow your photography business. They emphasize the need to calculate the cost of doing business and consider both fixed and variable costs. They also highlight the importance of setting prices based on value and not personal preferences. Additionally, they discuss the use of data to drive business decisions and the right time to increase prices based on experience, education, and client demand. In this conversation, Nata Salvatori and John discuss the importance of pricing in the photography industry. They emphasize the need for photographers to experiment with their pricing and not be afraid to increase their prices. They also discuss how to handle price inquiries from clients and the importance of not assuming clients' budgets. Additionally, they share their love for cooking and baking.
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| 1: How Did We Get Here: My Journey from Brazil to Photography & Coaching | 06 Mar 2024 | 00:47:11 | |
Welcome to the Accidental CEO Podcast! In today's episode, I'm sharing my journey from Brazil to photography! Listen in as I highlight this unexpected experience and how I went from a college dropout to a physical therapist, ultimately finding my passion for photography!
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| Welcome to Accidental CEO | 27 Feb 2024 | 00:00:56 | |
Dive into the heart of creativity and business with the Accidental CEO Podcast, your go-to audio hangout for turning passion into a thriving business. Hosted by Nata Salvatori, a seasoned wedding photographer and savvy business educator, this podcast peels back the curtain on the accidental journey from creative professional to CEO. Whether you stumbled upon the role of entrepreneur or have always dreamt of leading your own venture, this podcast is crafted for you. Each episode is a blend of inspiring stories, practical strategies, and real-world advice to navigate the complexities of running a creative business. From building a brand that resonates with your ideal clients to mastering the art of sustainable growth, Nata and a roster of guest experts offer insights into making the leap from creative to CEO not just possible, but profitable and fulfilling. The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story. | |||
| 94: From Hustle to Harmony: How Holly Haynes Built a 7-Figure Business on Her Terms | 03 Dec 2025 | 00:32:32 | |
This one’s for the founder who’s done all the “right” things—built the business, hit the revenue goals—but still feels stuck doing too much, too often, with too little joy. Holly Haynes, host of Crush the Rush, joins me for a conversation about what it really takes to grow a life-first business that lasts. A former corporate strategist, Holly started her business with zero intentions to scale—and ended up retiring her husband, building a dream team, and traveling quarterly with her twins, all while working part-time hours. We talk about:
If you’ve ever wondered what it really looks like to stop operating like an employee in your own business and start leading like a CEO, this episode is it. 📍Mentioned:
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| 93: Mic Check Retreat Roundtable | 26 Nov 2025 | 00:32:14 | |
Ever wish you could eavesdrop on a candid conversation among seasoned podcasters? I recently participated in a roundtable discussion at Mic Check Retreat with an incredible group of podcasters. We jumped into the real stories behind our shows—the triumphs, the hurdles, and the unexpected lessons that come with the territory. In this honest, heartwarming, and somewhat entertaining conversation about what it actually looks like to be in the thick of podcasting, we share how podcasting is changing the way we show up in business and life. Meet the Podcasters: Bree Pair: instagram.com/thrivetogetherblog Thrive Podcast for Content Creators: thrivetogether.blog/podcast Bret and Brandie: instagram.com/bretandbrandie Christi Johnson: instagram.com/christijohnsoncreative The Dream Biz Podcast: christijohnsoncreative.com/podcast Claire Kellems: instagram.com/clairekellems_ The Ultra Aligned Podcast: podcasts.apple.com/us/podcast/the-ultra-aligned-podcast Colie James: instagram.com/coliejames Business-First Creatives coliejames.com/podcast Nata Salvatori: instagram.com/accidentalceo.co Accidental CEO: accidentalceo.co/podcast Octavia Elease: instagram.com/octaviaelease Success On Paper Podcast: octaviaelease.com/podcast Quianna Marie: instagram.com/quiannamarie Quianna Marie Weekly: quiannamarie.com/podcast Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growth Get on the waitlist for Mic Check Retreat: gaffincreative.com/retreat Accidental CEO Episode 51: accidentalceo.co/mini-moguls MowPod: mowpod.com Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin | |||
| 92: The Accidental CEO Black Friday Vault | 19 Nov 2025 | 00:20:18 | |
Feeling overextended, stretched thin, or just ready for a smarter way to scale? This week, I'm opening my Black Friday Vault with a twist: one offer per day. For 24 hours only. Inside this bonus episode, I’m walking you through each offer—who it’s for, what it fixes, and why it’s designed to help you grow faster without drowning in more to-dos. If you’re already overspending on time and feel the pressure to be marketing, ops, and delivery all at once, this is your lifeline. From fast-cash mini offers to AI bots that handle your content, to a $1 VIP CEO membership, to my signature Delegation Method—each deal is crafted to buy back your time and help you lead like the CEO you are. No fluff. No long launches. Just clean strategy for founders who are done dabbling and ready to move. Find your match and move fast—because once the day’s offer is gone, it’s gone. Links Mentioned:
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| 91: Own It or Lose It: The Hidden Power of Legal Strategy for Creative Entrepreneurs | 12 Nov 2025 | 00:35:27 | |
If you’ve been treating legal stuff like an annoying afterthought in your business, this episode will change your mind (and maybe your bottom line). Nata Salvatori sits down with powerhouse attorney and serial entrepreneur Paige Hulse to unpack why intellectual property is not just for tech bros and patent trolls—it’s for every creative founder who wants to actually own what they build. Paige breaks down the difference between trademarks, copyrights, and patents—without the jargon—and shows you how to make legal strategy a money-making machine. She shares stories of clients who licensed their IP for six figures, mistakes that cost businesses their entire brand identity, and what every founder should know before publishing a course, naming a product, or using AI. Whether you're building your first offer or planning to sell your entire company one day, this episode is packed with insights you’ll wish you had sooner. Takeaways:
Links & Mentions:
→ Want to protect your brand before it’s too late? Start by visiting shopcreativelaw.com and running a free trademark search. | |||
| 90: From Condiments to ComePlum - Building a Brand That Feels Like You | 05 Nov 2025 | 00:44:38 | |
What happens when a burnt-out nonprofit employee borrows her sister's camera and starts photographing snow globes? You get Praise Santos, founder of ComePlum, brand strategist, photographer, and accidental CEO. In this episode, Nata sits down with Praise to talk about the very real, very messy path from survival-mode hustling to building a brand studio that empowers over 10,000 women. From selling ketchup at Whole Foods to running workshops for the Golden State Warriors dance team and being featured in Vogue, Praise's story is a masterclass in following the energy, trusting the process, and letting your brand evolve as you do. They cover everything from the importance of asking better questions (hint: brand clarity starts with personal clarity), to why some clients never used their brand photos—and what Praise did to fix that. You'll learn how she built a business that not only looks beautiful but also feels aligned with her purpose. Plus, the story behind her Ethical Weddings project that earned national recognition, how she teaches e-commerce giants like Shopify about brand identity, and what she means when she says ComePlum is actually a women's empowerment company disguised as a branding studio. Whether you’re a creative entrepreneur, a brand strategist, or someone ready to stop running a business that drains you—this conversation will leave you inspired and equipped. Takeaways:
🎧 Listen now and tag us with your biggest takeaway @accidentalceo and @comeplum. Let’s keep building brands that actually feel like us. | |||
| 89: Becoming Financially Free with Penelope Jane Smith | 29 Oct 2025 | 00:51:45 | |
This episode isn’t just inspiring—it’s a game plan for getting your financial house in order. Nata sits down with money mentor Penelope Jane Smith, who went from being nearly financially free to losing everything in the 2008 crash—and rebuilt herself into a multi-millionaire and thought leader in women’s wealth. They talk about what the financial world gets wrong about women, how to calculate your personal freedom number, and why passive income is not just possible—but necessary. If you’re overwhelmed by the idea of managing money, Penelope makes it approachable, actionable, and dare we say...fun? Plus, hear how a $50/month investment can become $1.5M over time (yes, really). Penelope also introduces the Prosperity Coin, her community-driven reward system built on the Ethereum network, and shares how you can start creating passive income from scratch—no fund manager required. Disclaimer: This episode includes a personal account involving suicidal thoughts. If you are struggling, please seek help from a mental health professional or reach out to a support hotline in your area. Links & Takeaways:
Register for Penelope's live event: | |||
| 88: Stop Wasting Good Reviews: How to Turn Testimonials Into Revenue | 22 Oct 2025 | 00:30:33 | |
You’re sitting on a goldmine—and it’s not your lead magnet. It’s your reviews. In this episode of the Accidental CEO Podcast, Nata chats with Danielle Bornowski—a marketing strategist and certified StoryBrand Guide—about the secret weapon in your business you’re probably ignoring: customer reviews. Most entrepreneurs think of testimonials as nice-to-haves. Danielle flips that idea on its head. She shows us why reviews are your clearest window into what’s working, what to say in your marketing, and how to attract better-fit clients without guessing. You’ll hear how Danielle used her own client feedback to completely pivot her offer—and why it exploded her growth. We get into:
Whether you’re a seasoned CEO or you’re just getting your first clients, this episode will help you rethink how you collect and use client feedback to drive real results. 🔗 Grab Danielle’s free review template here: DQBstrategies.Marketing/reviews 🎯 If this episode hits home, share it with a friend or tag us @accidentalceopod on Instagram. | |||
| 87: How Davey Jones Is Flipping the Script on Pop-Ups and Lead Gen | 15 Oct 2025 | 00:40:41 | |
What do theology, wedding photography, and email list-building have in common? Davey Jones. This week, Nata sits down with Davey Jones — CEO of Badao, the powerful lead generation tool formerly known as Sumo. They get into the nitty gritty of pop-ups (yes, the ones people love to hate) and why they’re actually your best friend if you use them right. Davey shares what he’s learned running multiple agencies, managing millions in ad spend, and now spearheading a product rebrand that’s gaining major traction. You’ll learn how to make forms and pop-ups people want to fill out, why knowing your customer is the foundation of all good marketing, and how to structure your time if you’ve got your hands in a few different businesses. Bonus: the surprisingly polarizing story behind the name “Badao.” Takeaways:
Links:
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| 86: The 10 Things You Need to Unlearn to Grow Your Business | 08 Oct 2025 | 00:26:21 | |
This episode is a must-listen for any creative founder who’s hit a growth ceiling and knows it’s not about doing more—it’s about unlearning what’s no longer working. Inspired by a client interview and a powerful live panel, Nata walks you through 10 beliefs that keep entrepreneurs stuck in operator mode instead of leading like a CEO. Inside, you’ll hear how pricing from your own wallet is sabotaging your value, why your self-worth has nothing to do with your sales, and how to delegate like a true leader. She shares real stories—from flopped launches to volleyball tournaments—to show how rewiring these patterns can change everything. Expect honest insights, actionable prompts, and the kind of compassionate truth-telling that cuts through the noise. Whether you're overworked, undercharging, or drowning in busywork, this episode will help you see what needs to go so you can grow. Takeaways:
Connect with Nata: | |||
| 103: Why Visibility is a Business Non-negotiable with Keenya Kelly | 04 Feb 2026 | 00:30:24 | |
If you're still thinking you can grow your business without showing up on video—this episode is your wake-up call. In this no-fluff conversation, Nata Salvatori interviews Keenya Kelly, a multi-7-figure entrepreneur who built her empire by showing up consistently on camera. Keenya drops serious truth bombs about the myths business owners believe about social media and explains why video is the most leveraged tool for growth in 2026. We talk mindset blocks ("I hate how I look/sound on video"), tactical strategy (start with one video a week), and how to prep for viral moments by building systems now. You'll hear:
Get ready to rethink how you show up. This one will light a fire under your content strategy. | |||
| 85: When Your Business No Longer Fits Your Life: Nicole Richards on Burnout, Faith, and Reinventing Success | 01 Oct 2025 | 00:34:12 | |
Nicole Richards thought she had it all figured out. A booming bridal makeup business, her name in glossy magazines, and a studio full of artists. But beneath the gloss, something else was stirring. In this conversation, Nicole shares how a quiet whisper—followed by a literal crash—led her to shut down a thriving career and embrace a completely new path as a whole-life coach. Her story is a masterclass in following divine nudges, staying humble through success, and building a business that aligns with your values and your lifestyle. We talk faith, failure, family, burnout, and the beauty of doing business differently. If you've ever wondered if your intuition (or God) is trying to tell you something... this one is for you. Takeaways:
Get to know more about Nicole: IG: @nicolerichards.co | |||
| 84: Tax Tips for Creatives: Stop Winging It with Your Finances | 24 Sep 2025 | 00:34:38 | |
Ever stare at your bank statement and feel personally victimized by tax season? You’re not alone—but you could be more prepared. In this episode, Nata Salvatori brings on wedding photographer and tax educator Heather Leicy, who went from architecture student to creative CEO with a tax-savvy twist. They talk about everything from saving for the slow season to how to talk to your CPA like a boss (yes, really). You’ll get the exact steps Heather took to transition careers without financial chaos, and the weekly tax prep ritual that actually makes April feel like a win. What you’ll walk away with:
Connect with Heather:
This episode is packed with mindset shifts and practical tools for any creative entrepreneur who’s tired of winging it with their money. Hit play, and let’s get your financial life together—without the tears. | |||
| 83: Fired and Flourishing - The Therapy CEO Who Took the Lead | 17 Sep 2025 | 00:37:32 | |
When Brittany Webb got laid off, it wasn’t the end. It was the spark. In this candid episode, licensed therapist and founder of Better Minds Counseling Services reveals how being unheard at work pushed her to build the practice she never had. She walks us through the fears, freedom, and false starts of launching a virtual private practice while still employed. We talk real numbers (spoiler: it's cheaper to start than you think), real talk on hiring (spoiler: enthusiasm over resumes), and what leadership really looks like in mental health. Plus: how Brittany uses nature, cooking, and conscious decision-making to manage energy as a CEO. Whether you’re navigating a toxic workplace, thinking about expanding your team, or just wondering if you can actually build a business that supports your life—this one's for you. | |||
| 82: From Blog to Brand: How Jessica Bishop Built a Business That Serves Both Brides and Vendors | 10 Sep 2025 | 00:37:26 | |
Jessica Bishop didn’t mean to start a business—she just wanted to get married without going broke. In this episode, she shares how her personal wedding blog turned into The Budget Savvy Bride, one of the most trusted wedding resources on the internet. Jessica gets real about what it means to serve two totally different audiences (engaged couples and wedding vendors), why transparency around pricing is a game-changer, and how her small but mighty team built a fully custom vendor directory from scratch. Whether you're a wedding professional, a fellow founder serving two client types, or just curious how someone builds a 16-year-old content business that’s still thriving—this one’s a goldmine. Takeaways include:
Resources + Links:
🎧 Listen now and learn how to grow a lean business with a big impact. | |||
| 81: From Stay-at-Home Mom to Scalable CEO: How Beth Heyer Built a Babysitting Empire With Gen Z Power | 03 Sep 2025 | 00:39:23 | |
What happens when a stay-at-home mom turns a babysitting gap into a thriving, multi-brand business? Beth Heyer is the founder and CEO of Babysitting Connection, a Texas-based service with over 300 vetted sitters and 700 monthly subscribers. She’s also the creator of Pet Sitting Connection and the nonprofit BC Gives Back—all while solo parenting and scaling her team across the state. In this episode, Beth breaks down her path from burnout to business-building brilliance. You’ll hear how she pivoted during COVID, scaled using a low-barrier membership model, and why her team of Gen Z sitters taught her how to stop glorifying hustle. We also talk real talk about managing boundaries, expanding into new verticals, and why good systems—and good sitters—matter more than ever. You’ll learn:
Whether you’re thinking about a membership model, building a remote team, or just need some CEO realness from someone who’s been in the trenches—this episode is packed with gold. Resources Mentioned:
Connect with Beth! ✅ https://bethheyer.com/ | @babysittingconnection | |||
| 80: How to Delegate Without Losing Control: Lessons from Tressa Beheim | 27 Aug 2025 | 00:42:22 | |
What if the thing keeping you stuck isn’t lack of time—but your inability to let go? In this episode of the Accidental CEO podcast, I sit down with the brilliant (and very real) Tressa Beheim, founder of Simplify Now. She’s the strategic brain and online business manager behind countless creative entrepreneurs—helping them stop drowning in the daily chaos and finally run their business with clarity. Tressa shares how she accidentally grew her agency from one client to a 12-person team, the hard truths about hiring help too late, and why micromanaging is a sneaky form of self-sabotage. We dig into:
You’ll also hear Tressa’s take on why multitasking is a lie, how to stop “context switching” your way into exhaustion, and how to figure out what only you should be doing. If you’re the creative CEO who’s still in the weeds, this is your episode. Let’s talk structure, support, and the mindset shifts that actually move the needle. Connect with Tressa Beheim: 👉 https://www.instagram.com/tressabeheim/ | https://tressabeheim.com/ | |||
| 79: What To Focus On When Everything Feels Urgent | 20 Aug 2025 | 00:13:27 | |
Time management is not about squeezing more into your day — it’s about doing the right things at the right time. In this episode, Nata Salvatori reveals her personal system for running multiple businesses without living in overwhelm. You’ll hear why delegation is the first step in her process, how she keeps track of every recurring task, and the exact method she uses to match her daily to-do list with her natural energy levels. If you’ve ever forced yourself to push through a mentally heavy task when you were already running on fumes, you’ll love this episode. Nata explains why it’s more efficient to adapt your work to your current state — and how doing so can dramatically improve your productivity, efficiency, and mood. You’ll learn:
Links & Resources:
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| 78: How to Build Authentic Relationships in a Phone-Obsessed World | 13 Aug 2025 | 00:45:37 | |
In a world that’s constantly online, are we losing what it means to truly connect? This week, Nata sits down with Sam and Elliot Archuleta, hosts of Something More Human and creators of the Return to Real Life event series—a growing movement that invites people to put down their phones and rediscover authentic human interaction. In this conversation, we cover:
If you’ve been craving more depth and less distraction in your life, this episode will give you the mindset shifts and practical steps to make it happen. Links and Resources:
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| 77: Visibility Marketing for Coaches: How to Get Seen, Heard, and Paid | 06 Aug 2025 | 00:40:41 | |
How do you go from burnout in a corporate healthcare job to becoming an in-demand visibility marketing coach? Today’s guest, Michelle Kuei, shares the bold story of how a life-changing trip to Machu Picchu set her on a new path—and how she turned that journey into a thriving coaching business. In this episode, we unpack: If you’ve ever wondered how to get seen, heard, and hired without feeling fake or salesy, this episode is packed with actionable strategies you can implement today. Resources Mentioned:
Ready to stop hiding and start leading? Hit play now. | |||
| 76: Why a Midlife Crisis Might Be Your Greatest Business Move | 30 Jul 2025 | 00:50:12 | |
If you’ve ever sat on a train, in your office, or even in the shower and thought, Is this it?—you’re not alone. Today’s guest, Lisann Valentin, knows what it’s like to hit that wall. She went from Wall Street lawyer to actress on shows like Manifest and The Blacklist, and then pivoted again to become a certified spiritual coach. In this raw and empowering conversation, Lisann and Nata dig into what it really takes to reinvent yourself at any age. Spoiler alert: it’s not about burning everything down—it’s about listening to that inner nudge (or scream!) and learning to trust your intuition. You’ll hear how Lisann used journaling and meditation to navigate career pivots, why merging all your passions is not only possible but powerful, and how to overcome the fear of starting over—especially when the world thinks you’ve “made it.” Takeaways:
Ready to stop white-knuckling life and start living it fully? Press play and prepare to see your next chapter in a whole new light. | |||
| 102: Capable isn’t the same as sustainable. | 28 Jan 2026 | 00:07:39 | |
You’re capable. Maybe even superhuman. You hold it all together, fix the fires, carry the team, and make it look easy. But what if that capability is the very thing burning you out? In this solo episode of the Accidental CEO podcast, Nata Salvatori dismantles the myth that capable equals sustainable. She shares real talk about what happens when being reliable becomes your default, how emotional labor and decision fatigue creep up silently, and why burnout isn’t a personal failure—it’s feedback from your system. This episode isn’t about doing less because you’re weak. It’s about leading smarter because you’re done surviving. Nata offers a fresh perspective on planning for the year ahead, guiding you to ask powerful questions that shift your default settings from over-functioning to sustainable leadership. If you're a high-achieving founder quietly holding too much, press play. Takeaways:
Links Mentioned:
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| 75: Show Up Without Selling Out: The Visibility Strategy That Actually Works with Aria Leighty | 23 Jul 2025 | 00:36:22 | |
Aria Leighty is not here to play nice—and that’s exactly why you’ll love her. In this episode, we’re breaking the “visibility means more social posts” myth wide open. Aria, founder of Show The F*ck Up Media, shares what it really takes to build a brand that people actually care about. Spoiler: it starts with showing up as yourself and building real relationships—not collecting business cards or cold DMing strangers. We talk about what makes a networking event not suck, why she created The Plug newsletter for women of color and queer folks, and how diversifying your visibility strategy is the key to avoiding burnout. If you’re over performative networking and cookie-cutter strategies, this episode is your permission slip to do things differently—and better. Takeaways:
Resources: Let’s make showing up feel good again. | |||
| 74: How to Attract Clients Using Pinterest (Without the Social Media Burnout) with Dana Johnson | 16 Jul 2025 | 00:34:50 | |
In this episode of the Accidental CEO Podcast, Nata Salvatori sits down with Dana Johnson of Dana’s Desk to unpack the untapped power of Pinterest for creative entrepreneurs. Dana, a former wedding industry pro turned Pinterest strategist and online business manager, shares how she went from running events to running the back end of some of the most well-known creative brands in the wedding space. They cover everything from how Pinterest acts more like Google than Instagram, why keywords and content matter way more than followers, and how to approach Pinterest as both a product and service-based business. Dana also opens up about her goals for scaling Dana’s Desk, the systems she swears by, and how you can make Pinterest part of your weekly workflow without adding to your burnout. Whether you’re just starting out or finally ready to outsource your marketing, this episode is a masterclass in smart, sustainable visibility. Tune in for the tips—and stay for the strategy. Takeaways:
Stay inspired by today’s guest, Dana! | |||
| 73: Burnout-Proof PR: How Hayley Knight Rewrote the Rules of Business | 09 Jul 2025 | 00:36:38 | |
Tired of pretending burnout is just part of the job? In this week’s Accidental CEO, Nata Salvatori interviews Hayley Knight, the unapologetically bold co-founder of PR agency Be Yellow. Hayley opens up about leaving a toxic 9-to-5 to build something radically different—an agency rooted in values, boundaries, and big impact. She shares how Be Yellow operates on 4-day workweeks, runs no-interruption focus hours, and still crushes client campaigns. The secret? Purpose-driven work and leadership that’s allergic to burnout. You'll learn:
If you’re tired of the hustle narrative and ready for something more sustainable—more you—this episode will hit hard. Listen now, and don’t forget to leave a review or share with a friend who needs to hear it. | |||
| 72: If You Want to Grow—Stop Fixing the Wrong Problem | 02 Jul 2025 | 00:16:32 | |
You’re busy—but are you actually growing? In this episode, Nata Salvatori exposes a trap that’s costing service providers time, money, and sanity: chasing busywork that feels productive but doesn’t move the needle. She walks through a clear, five-step growth path—from clarifying your offer, validating through real sales, delivering sustainably, building repeatable systems, to scaling confidently. You’ll learn:
📌 Ready to stop spinning your wheels and make real moves? | |||
| 71: Digital-First, Drama-Free: Time Strategies for Ambitious Moms with Laura Davis | 25 Jun 2025 | 00:35:06 | |
You don’t have to choose between thriving at work and being the mom your kids need. This week, I sat down with Laura Davis—time management strategist and founder of Time Management Academy—to unpack the myth of “having it all.” Laura knows the struggle intimately: after going through IVF, she didn’t want to waste a single second. She built a business that helps women create time frameworks that actually work. No fluff. Just strategies rooted in mindset, capacity, and boundaries. We talk about the hidden ROI of getting your calendar right, what it really takes to set business hours (even with toddlers running wild), and why time management is a revenue conversation. If you’re a mom running a business—and tired of feeling like you’re always failing one or the other—this one’s for you. | |||
| 70: How Ashley Paul Built a Wedding Empire—Then Built a Business to Save It | 18 Jun 2025 | 00:28:11 | |
In this episode, we sit down with Ashley Paul, a veteran wedding planner and floral designer with over 15 years of experience. Ashley delves into her journey through the wedding industry, highlighting the significant changes she's witnessed and the lessons she's learned along the way. Beyond her hands-on work in weddings, Ashley founded Ashley Paul Co., a virtual assisting company dedicated to supporting wedding professionals. Through services like deep dive calls and monthly CEO packages, she empowers creatives to focus on their passions while effectively managing their businesses. Ashley emphasizes the critical roles of communication, time management, and customization in delivering exceptional service. She also offers invaluable advice for newcomers to the creative field: stay true to yourself, build connections within the industry, and remain open to continuous learning. Tune in to gain insights from Ashley's wealth of experience and discover how to navigate and thrive in the ever-evolving wedding industry. Takeaways:
Get to know more about Ashley here: | |||
| 69: Creating Safe Spaces: The Real Talk on Queer Weddings | 11 Jun 2025 | 00:47:40 | |
In this episode of The Accidental CEO, Nata Salvatori sits down with Celeste Burns, a queer wedding photographer committed to creating safe, inclusive spaces for all couples. They unpack what most wedding vendors get wrong about working with LGBTQ+ clients—and how to fix it. From the language we use on our forms to the assumptions we carry into photoshoots, this conversation is a must-listen for any vendor who wants to do better. Celeste shares her journey from photography student in New York to running a thriving business rooted in inclusivity and authenticity. You’ll hear real stories, client experiences, and practical tips to make your business truly welcoming. And spoiler alert: it's not about slapping a rainbow on your logo during Pride Month. It's about doing the real work, year-round. Takeaways:
Listen in and find out how you can be the kind of vendor that LGBTQ+ couples don’t just tolerate—but trust. Get to know more about Celeste here: | |||
| 68: Say No with Love: Chelene Knight’s Blueprint for Creative Sustainability | 04 Jun 2025 | 00:45:14 | |
In this enlightening episode, Chelene Knight, founder of Breathing Space Creative Studios, delves into her transformation from an accidental CEO to a mindful leader. She unpacks the critical importance of conserving energy and the empowering practice of saying no with love. Chelene's insights are a beacon for creatives seeking to navigate the often tumultuous waters of burnout and self-doubt. Chelene discusses how aligning decisions with personal values and engaging in deep self-work can revolutionize one's creative output. She introduces listeners to the philosophy of Breathing Space Creative, a haven for creatives to slow down, reflect, and separate their identity from their work. Through the Bespoke Writing Mentorships and Creative Support Calls, Chelene offers tools and strategies to help creatives recover from burnout and build sustainable practices. Listeners will walk away with actionable strategies to set boundaries, manage stress, and cultivate a supportive community. Chelene's wisdom is a call to action for creatives to value their work, prioritize self-care, and seek help when needed. Takeaways:
Ready to reclaim your creative energy? Discover how you can align your creative practice with your values and prevent burnout. Connect with Chelene! | |||
| 67: From Burnout to Breakthrough: Shaun Gordon’s Journey to Building KISS Books | 28 May 2025 | 00:52:00 | |
What if selling wasn’t sleazy—and money wasn’t the enemy? In this episode, Shaun Gordon of Kiss Books rewrites the rulebook for photographers who want more than just pretty pictures. From his early days of entrepreneurship to becoming a successful wedding photographer and founder, Shaun shares how shifting your mindset and serving with intention can radically transform your business. We cover why client experience is everything, how printed products deliver emotional ROI, and the psychology of selling without manipulation. If you’ve ever struggled with pricing your work, felt like you were pushing too hard, or wondered how to stand out in a saturated market, this one’s for you. Get ready to rewire your thinking around sales, service, and success.
Connect with Shaun Gordon and Kiss Books: | |||
| 66: Why Your Mindset Is Blocking Your Business Growth | 21 May 2025 | 00:44:07 | |
What if the biggest thing holding you back in business… is invisible? In this episode, Nata Salvatori interviews Max Rosenkranz, a former mechanical engineer whose spiritual awakening in the backseat of an Uber rerouted his life toward coaching. Max helps entrepreneurs rewire subconscious beliefs that sabotage their businesses, using tools like neuroplasticity and the Lefkoe Method. Max shares the personal story that cracked his reality open, explains why most entrepreneurs’ challenges are rooted in childhood beliefs, and offers practical, real-talk strategies to start creating massive internal and external change. They explore why fatherhood often highlights productivity issues, how overworking is a trauma response in disguise, and why entrepreneurship might just be the most spiritual thing you can do. Whether you’re hitting a wall in business, struggling to balance life and work, or wondering why the usual advice isn’t landing, this episode is a mind-expanding deep dive into what it really takes to create sustainable success. 🎧 Listen in to learn:
📌 Learn more about Max at CoachMaximum.com Schedule your $97 Chaos to Clarity Audit with Nata | |||
| 101: The Human-First AI Strategy That Actually Works with Kinsey Soderberg | 21 Jan 2026 | 00:39:30 | |
AI doesn’t have to feel gross. In this bold, human-first episode of the Accidental CEO, Nata sits down with Kinsey Soderberg—founder of Authentic AI—to break down how creative entrepreneurs can actually train AI to sound like them. No generic junk. No soul-sucking prompts. Just tools that amplify your voice and help you move faster, not faker. We get into Kinsey's journey from grumpy skeptic to go-to AI educator, why women need to be at the forefront of AI usage (yes, there’s a gender gap here too), and her signature VIBES framework that teaches AI to sound like it’s worked for you for five years. We also talk ethics, voice matching, business bottlenecks, and how to start using AI in a way that actually feels good. If you're overwhelmed by AI or lowkey scared it's cheating, this one's for you. Key takeaways:
Join us IRL: March 5 in Denver for the Build Your Bot LIVE workshop. 10% off with link in show notes. Limited to 20 seats. | |||
| 65: Quit Your 9–5, Build Your Brand | 14 May 2025 | 00:35:14 | |
What happens when you leave the comfort of a steady job to bet entirely on yourself? In this powerful episode, Nata Salvatori sits down with Sam Cordry, founder of Cordry Creative, to talk about the messy, magical process of becoming your own boss—and how to build a brand that actually reflects who you are. Sam shares her journey from employee to entrepreneur, including the mindset hurdles no one warns you about, the most common branding mistakes she sees business owners make, and why storytelling is the most underused (yet powerful) marketing tool. Plus, Sam shares:
Whether you’re in the early stages of your business or ready to level up, this episode is packed with real talk and actionable strategies for creative entrepreneurs who want to do things their way—and succeed. Links:
Subscribe, leave a review, and share with a friend who needs this reminder: Your story matters. Use it. | |||
| 64: Building a Business From Burnout | 07 May 2025 | 00:33:19 | |
Ever felt trapped in a job that controls your calendar, your income, and your life? That was Makenna Luban—until she said “enough” and built her business from scratch. In this episode of The Accidental CEO Podcast, Makenna shares how being denied time off for her honeymoon and to meet her nephew became the breaking point that led her to entrepreneurship. Now, she’s an in-demand email copywriter and founder of To Live With Intent, helping creative entrepreneurs grow their business through story-driven email marketing. Here’s what you’ll learn:
If you’ve ever felt stuck in a job that doesn’t value your time, creativity, or freedom—this episode is your permission slip to dream bigger and go after it with strategy. 🎧 Plus: Makenna shares her best freebie for mastering weekly emails that convert. Don’t miss it! | |||
| 63: Making Marketing Simple, Fun, and Profitable Again | 30 Apr 2025 | 00:46:33 | |
If marketing feels like a chore, you're not alone — and today's guest has the solution. On this episode of The Accidental CEO Podcast, Nata Salvatori chats with Chris Burns, marketing expert, coach, and co-founder of Hustle Leaders. Chris has helped businesses double their revenue without doubling their stress — and today he shares exactly how. You'll learn:
Chris also reveals the story behind his new book, "Marketing So Easy, It's Fun Again," and how adopting a simpler framework helped both him and his clients get real, consistent results. Whether you're a solopreneur, small business owner, or marketing team leader, this episode is packed with tools and mindset shifts you can use right away. Listen now and rediscover the FUN in marketing. | |||
| 62: SEO for Creatives: How to attract your dream client—without relying on Instagram | 23 Apr 2025 | 00:35:37 | |
This week on The Accidental CEO Podcast, we sit down with Roy Serafin—wedding photographer turned SEO strategist and CEO of Story and Community. Roy's story is anything but linear, but it’s packed with gold for any creative who wants to stop chasing clients and start attracting them. We talk about:
If you’ve ever felt stuck on the social media hamster wheel, this episode is your permission slip to build a smarter, more sustainable client funnel. 🎧 Tune in now to learn how Roy helps creatives grow their reach—without burning out. Connect with Roy Serafin | |||
| 61: The Importance of PR in the Wedding Industry | 16 Apr 2025 | 00:48:58 | |
Meghan Ely, owner of OFD Consulting, shares her journey from accidental CEO to wedding publicist and PR expert. She saw a gap in the wedding industry for effective promotion and decided to fill it. Megan emphasizes the importance of PR in getting your work seen and offers various strategies beyond paid advertising, such as event features, company write-ups, quotes, podcast interviews, and product roundups. Building relationships with media outlets and journalists is crucial for PR success, as it leads to trust and repeat collaborations. Megan advises starting with clear PR goals and researching writers and editors in your niche. She also discusses crisis management and shares her experience during the Zika crisis, where she shifted focus to areas unaffected by the crisis. In this conversation, Meghan Ely, a PR expert, shares insights and strategies for effective PR campaigns in the event industry. She emphasizes the importance of leaning into crises and changing the narrative to focus on what can be done instead of what cannot be done. Meghan discusses the evolution of PR with the rise of digital and social media, highlighting the need to leverage social media campaigns and pair them with traditional PR efforts. She also provides advice on when to start working on PR, what to include in a media kit, and how to measure success in PR campaigns. Meghan shares examples of impactful PR campaigns, including one during the COVID-19 pandemic and another related to Prince Harry and Meghan Markle's wedding. She concludes by discussing upcoming trends in PR, such as the rise of pay-to-play opportunities and the importance of being prepared to adapt to changes in the industry. Meghan Ely, OFD Consulting, wedding industry, PR, promotion, media outlets, journalists, relationships, event features, company write-ups, quotes, podcast interviews, product roundups, crisis management, Zika crisis, PR, crisis management, narrative, social media, digital media, media kit, success metrics, thought leadership, event professionals, challenges, PR campaigns, trends Takeaways
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| 60: Why Educators Need Their Own Spaces to Grow. | 09 Apr 2025 | 00:42:49 | |
From high school dance teacher to entrepreneur empowering educators—Laylee Emadi’s journey wasn’t a straight line, but it’s one full of heart, purpose, and ripple effects. In this episode of The Accidental CEO Podcast, Laylee opens up about how a passion for photography turned into a thriving business, how being “the sassy one” helped her stand out, and why she believes real leadership starts with honest coaching. The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story. Takeaways
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| 59: Pioneering Accessible Mental Health: Nourishment for the Soul | 02 Apr 2025 | 00:31:35 | |
Amy Mahler, co-owner of MyNourishmentForTheSoul, discusses their mission to make mental health help affordable and accessible. They have developed an app called Mind Nourishment for the Soul that provides weekly transformational insights and challenges to help individuals understand and change themselves. The app is priced at $39.99 a year, making it affordable for anyone seeking personal change. Amy and her husband have faced challenges in developing the app and ensuring its quality, but they are passionate about helping people and breaking the stigma around mental health. They hope to expand their services in the future and stay ahead of the trends in the mental health and education sectors.
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| 58: Embracing Failure as a Stepping Stone to Success | 26 Mar 2025 | 00:32:38 | |
Courtney Nein, a certified coach for the Dinner Table Academy, shares her journey of helping families build financial competency and create a healthy money mindset. She emphasizes the importance of involving children in the family's financial decisions and teaching them the value of earning and spending money responsibly. Courtney discusses the three E's of the Dinner Table Academy's home economy system: expectations, expenses, and earning. She also highlights the significance of character development and creating a wealthy family based on values and relationships. Courtney encourages single parents pursuing entrepreneurship to prioritize self-care and fill their own bucket first. She shares her own failures and the lessons she learned, emphasizing the importance of perseverance and continuous growth. Courtney's main message is to keep trying, never stop growing, and be present in the moments that matter.
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| 57: Setting Boundaries and Maintaining Work-Life Balance | 19 Mar 2025 | 00:38:46 | |
Halle Heather, owner of Luli Photo and Film and host of the Take Your Shot Podcast, shares her journey from a corporate job to becoming a full-time wedding photographer and business coach. She discusses the importance of taking risks and following your passion, as well as the challenges and benefits of working with her husband. Halle emphasizes the need for boundaries between personal and business life and the value of understanding each other's strengths and communication styles. She also highlights the importance of providing a great client experience and the decision to scale back on the number of weddings to maintain quality. Halle Heather and Nata Salvatori discuss the challenges and rewards of running a wedding photography and videography business. Halle emphasizes the importance of building personal connections with clients and creating a personalized experience. They also discuss the benefits of traveling for work and how it can enhance the business. Halle shares insights on conducting a successful brand audit, including defining your why, understanding your ideal clients, and developing a brand voice. She also offers advice for those hesitant to take their passion full-time, encouraging them to take the shot and pursue their dreams.
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