Explore every episode of the podcast A Golden Success with Lisa Macale

What it really looks like to run our biggest Golden Brands event yet...

From the sleepless nights worrying about 150 goodie bags fitting into a Kia Carnival (yes, I actually Googled van boot sizes) to the $67,000 price tag that still terrifies me  - this is the raw, messy, exciting behind-the-scenes of building a conference at this level.

In this episode I share:

• Why I’ve chosen not to sell a single thing at this year’s event (yep, zero ROI)
• The pressure, stress, and fears that come with hosting a large-scale conference
• The personal growth it’s taken to even get up on stage as the host
• The reality of the financial risks (including still paying off last year’s event)

If you’ve ever thought about hosting an event or you’ve simply wondered what really goes on behind the highlight reels, this episode is for you.

✨ Growth always comes when we take the risks and push ourselves out of our comfort zone.

Virtual conference tickets are available at: https://www.eventbrite.com/e/virtual-tickets-to-a-golden-success-conference-tickets-1493586680969

If you enjoyed the episode, I’d LOVE if you left a quick review - it means the world and helps us reach more small biz owners. 💛

Lisa x

So... I went viral on TikTok last week. And while I wouldn’t say it was entirely accidental, there wasn’t exactly a strategy behind it either.

In this episode, I’m taking you behind the scenes of how a simple b-roll video with a voiceover racked up over 113,000 views, 5,000+ likes, and hundreds of saves...

Here’s what I cover:

✨ Why I stopped posting purely business content and started building a personal brand instead
✨ The exact content format I used (and why it’s so quick and easy to recreate)
✨ Getting my first negative comments!!
✨ How I’m approaching TikTok now with intention and fun
✨ My favourite tip from Steven Bartlett’s “3 Ps” method for growing your content
✨ How this whole experience reminded me that relatability > perfection

Whether you’re on TikTok or not, this episode is for anyone curious about building a personal brand that actually connects. 

Links + Resources:

→ Follow me on TikTok: @goldenbrandsco
→ Steven Bartlett’s 3 Ps explained: Produce, Publish, Pay Attention
→ Quote from Dirty Chats Podcast episode: “Indifference is the least profitable outcome”. Check it out at: https://podcasts.apple.com/kg/podcast/dirty-chats/id1826883045

If you enjoyed the episode, I’d LOVE if you left a quick review - it means the world and helps us reach more small biz owners. 💛

Lisa x

Join the membership waitlist: https://goldenbrandsco.com/membership/

For the past 2.5 years of growing Golden Brands, I’ve been in a constant stage of pushing - even in moments where I’ve told myself I need to slow down. 

But here’s what I’ve come to realise...

There are seasons when we need to give ourselves permission to pause. To soften. To stop chasing more and instead ask, What actually feels aligned right now?

This episode is a really honest reflection on how I’m navigating that exact season. It’s for the business owner who’s tired of the pressure. Who’s wondering if all the “growth advice” online is actually making things harder. Who needs to hear someone say: “It’s okay to not be in expansion mode.”

Inside this episode, I share:

• The emotional weight of building Golden Brands and trying to do it all
• Why I’m saying no to unnecessary pressure and shifting my focus inward
• A simple lens I’m now using to filter decisions: Does it bring me energy, or take it away?
• The unexpected freedom of letting go of expectations 

Let's connect: 

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

If you can leave a short review that would be greatly appreciated! I'll pick someone at random next week to win some of our Golden Brands merch. 

Thanks for listening! 

Lisa X

This episode is a little different.

I’m coming to you in real-time from a bit of a low season because the truth is, the past few months (and especially the past few weeks) have felt really heavy.

In this quite honest update, I’m pulling back the curtain on what’s really been going on behind the scenes at Golden Brands. From financial stress and uncertainty around the long-term direction of the business… to the mental load of trying to show up when it just feels too hard.

If you’ve ever felt like you’re working hard just to keep your business moving forward, I think this one will land.

This episodes dives into: 

• Why I’ve felt creatively and emotionally stuck the past few weeks
• The hard financial reality of running events and memberships at the same time
• The questions I’m asking myself about the future of Golden Brands
• Small but powerful shifts I’ve made to protect my energy
• What’s helping me move through this season (without burning it all down)
• A big personal decision we’ve made for our family and what it taught me about vision and values

This is a gentle reminder that if you’re struggling right now - you’re not alone. You don’t have to have it all figured out. And it’s okay to scale back while you figure out your next steps.

This one’s raw, real and from the heart. I hope it helps if you’re feeling the weight of it all too.

Let's connect: 

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Thanks for listening! 

Lisa X

In today’s episode, I’m joined by the lovely Madelyn Carafa - the founder of The Healthy Hustlers podcast and someone who truly embodies living with intention. With over 5 million downloads, her podcast has become a go-to for those looking to feel inspired, supported, and aligned in both business and life.

We dive into Madelyn’s personal journey and the big ‘aha’ moment that sparked the idea behind The Healthy Hustlers, how she grew her podcast from zero to millions, and the mindset work and rituals that have supported her every step of the way.

Whether you're in a season of hustle or craving a slower, more intentional pace, this conversation is such a beautiful reminder that alignment and wellness can be your biggest business tools.

We chat about:
• How The Healthy Hustlers began (and the moment Madelyn knew she had to pursue it)
• Building a podcast brand from scratch — and getting 5M+ downloads
• Tips for podcast growth and tech tools for beginners
• How she’s landed brand partnerships and collaborations
• Madelyn’s personal wellness practices and what’s helping her thrive today
• The role manifestation and mindset shifts have played in her journey

This is one of those episodes you’ll want to save and come back to anytime you need a bit of inspiration or a reminder to trust your path.

Connect with Madelyn:
Instagram @thehealthyhustlers

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/ (doors open very soon!!)

Thanks for listening! 

Lisa X

This is the episode where I share that I’m finally paying myself from Golden Brands. It might be a small amount, but it’s a huge milestone, and one that took far longer than it probably should have.

In this episode, I’m sharing the full story:
 ✨ Why I chose to reinvest everything back into the business for so long
 ✨ What I would do differently if I was starting again
 ✨ How I’ve recently shifted my financial setup using the Profit First model
 ✨ Real talk on what it means to build a financially viable business (and why there’s no one-size-fits-all approach)

I also reflect on some powerful conversations I’ve had with other founders about when they started paying themselves, and why we need to stop comparing timelines.

Whether you're just starting out, not paying yourself yet, or trying to build something sustainable for the long term - this one’s for you.

Let's connect: 

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Thanks for listening! 

Lisa X

If it feels like you’re spending hours creating content that’s not leading to sales... you’re not alone. And you’re probably not doing anything wrong… you just might be focusing your energy in the wrong place.

In today’s episode, I’m chatting about something I’ve been hearing over and over again from Golden Brands members: Google Ads and SEO are working, while Meta Ads and endless content creation? Not so much.

Let’s talk about:
 ✔️ Why content isn’t always the thing that converts
 ✔️ What’s actually bringing in consistent sales for product-based businesses
✔️ A few easy ways to check how your website is performing (even if SEO feels overwhelming)

✨ Links Mentioned: 

• Check your website headings for SEO: https://www.seoreviewtools.com/html-headings-checker/
• See your Domain Authority score: https://moz.com/

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Thanks for listening! 

Lisa X

After 12 years in business and experiencing complete burnout, I’ve finally realised something I wish I’d known from the beginning: your personal wellbeing is the foundation for everything. Not just in life - but in business too.

In this episode we are getting deep! I'm sharing a personal story of hitting rock bottom, rebuilding and the simple, powerful rituals that now support me as a business owner, mum, and human. 

✨ In this episode, I talk about:

• My journey from burnout to finding more clarity and calm
 • What wellness actually looks like in the midst of business and motherhood
 • Why small rituals are powerful
 • The diet, movement, and mindset shifts that have worked for me
 • The real reason I created our 10-Day Wellness Reset Challenge

💛 Join the Wellness Reset Challenge

It’s not about overhauling your life  - it’s about choosing YOU, for a few minutes each day.
 ✔️ 10 days of simple, supportive habits
 ✔️ A flexible tracker + ideas list to make it your own
 ✔️ Totally free + open to everyone (no sales pitch, I promise)

Join the Wellness Challenge Reset: https://goldenbrands.myflodesk.com/wellnesschallenge

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Every business has quiet seasons—and while they can feel frustrating, they’re actually the perfect time to lay foundations, create space, and set yourself up for your next busy period.

In this episode, I’m sharing 5 things you can do during a slow patch that will genuinely move the needle in your business (and help protect your energy too).

Here’s what we cover:

✅ How to set up project management systems (and organise your digital chaos)
 ✅ The power of refreshing your content, website, and email sequences
 ✅ Building meaningful business connections without pitching cold
✅ Upskilling in key areas like ads, SEO, and email automations
✅ Protecting your mindset—and using this time to reset your energy

Links mentioned: 

Join the Wellness Challenge Reset: https://goldenbrands.myflodesk.com/wellnesschallenge

Golden Brands Directory: https://goldenbrandsco.com/directory/

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

If you’re in the early stages of business, this episode is for you.

There are a lot of things to think about when you’re starting out—but today I’m keeping it short and punchy with 7 essentials I believe every small business owner needs to set themselves up properly from the start.

Inside this episode, I cover:
 ✔️ The one thing you shouldn’t skip—insurance 
✔️ How to get found on Google with Google My Business + sitemap basics
✔️ Why an email list matters 
✔️ The social media strategy you need 
✔️ What a sales funnel really means
✔️ The legal + financial basics to get storted
✔️ And why having a mentor, coach or community can change everything

If you're building a business that you want to grow and scale, these are the foundational things you don’t want to miss.

Link to our lead magnet ebook template I mention: https://goldenbrandsco.com/free-lead-magnet-canva-template/

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

If your marketing isn’t working right now, it’s usually one of two things:
 👉 You’re not getting enough leads
 👉 You’re not converting the leads you do have

In this episode, I’m breaking down:
 ✔️ How to tell if it’s a leads or conversions issue
✔️ What to focus on depending on where the gap is
✔️ Real strategies to boost visibility and sales
✔️ The key metrics you should be tracking

Whether you’re getting crickets or clicks but no customers—this episode will help you figure out what’s missing and how to fix it.

🎧 Tune in now wherever you listen to podcasts!

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In today’s episode, I’m taking you behind the scenes of how I built my social media management business—and how just four months in I was able to:
✔️ Hire staff
✔️ Bring on contractors
✔️ Start a client waitlist

And trust me, I didn’t have a marketing background when I started. 🙈

We dive into:
 ✨ How a random conversation on a road trip planted the idea for the business
 ✨ Landing my first few clients (with no website)
 ✨ The power of consistent Instagram posting—even when you don’t feel "ready"
 ✨ Why networking (even in small circles) is everything
✨ Growing fast, hiring fast... and what I learned the hard way about building a team
✨ Juggling business growth and pregnancy 

This episode is a real, honest look at scrappy beginnings, messy action, and how quickly things can shift when you just start—imperfectly.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Having the incredible Samantha Wills join us inside Golden Brands has been on my vision board since day one of starting this business — so you can imagine how surreal it felt to finally sit down with her for this conversation!

If you’re not already familiar with her, Samantha is an absolute creative force. She built her jewellery brand from the Bondi markets into a globally recognised empire, and is the author of my all-time favourite business memoir, Of Gold & Dust (I’ve read it four times!).

This interview has already become one of our most popular guest sessions inside Golden Brands — and honestly, it felt too good to keep behind closed doors. So I’ve decided to share it publicly on our podcast so you can listen in, too 💛

In this guest interview we cover:

• Samantha’s journey from creating jewellery at her kitchen table to building an internationally recognised brand.
•  The sacrifices, struggles, and mindset shifts behind her 12-year “overnight success” story.
•  How she navigates self-doubt, taps into creativity, and trusts her instincts in business.
•  The power of authentic storytelling, creating a brand people connect with, and standing out in a crowded market.
• Plus more…

Check out more from Samantha at: https://www.instagram.com/samanthawills/

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for Golden Brands: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

If marketing feels hard right now—you’re not alone. Some strategies might be hitting, others missing… and you're wondering what to focus on to grow your business.

In this episode, I’m sharing what’s actually working right now for Golden Brands members. These aren’t theories—these are real, current strategies bringing in results across different types of businesses.

💡 Inside the Episode I cover:

✔️ What’s behind our members’ recent marketing wins
✔️ 5 marketing strategies you can try right now:

1. Niche SEO 
2. Cold Pitching 
3. Cross-Promo Emails 
4. Affiliate & UGC Collabs 
5. Strategic Collaborations 

These strategies are being used by real business owners—social media managers, VAs, service providers, and more—who are growing sustainably in today’s market.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership, doors are closing 17th April 2025 -  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In this episode, I’m pulling back the curtain on my bold new goal: growing Golden Brands to 1,000 members—and how one book completely changed the way I think about growth.

After reading 10x is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy, I had a lightbulb moment. This wasn’t just another business book—it shifted my mindset in a huge way. Today, I’m sharing the key takeaways that inspired me to think bigger and create a new vision for Golden Brands.

Here’s what we dive into: 

✨ Why aiming for 10x growth simplifies your strategy
 🧠 How shifting your identity is the real starting point
 💡 The power of letting go of 80% of what you’re doing
 🤝 Why you can’t 10x alone—and how collaboration is essential
📈 How I’m mapping out the systems, team, and mindset needed for 1,000 members

I also talk about the emotional blocks that can pop up when setting audacious goals—and why I nearly talked myself out of this one.

This is the start of a new journey, and I’ll be documenting it with you as we go. If you’re a small business owner with a big vision, I hope this episode helps you to dream big. 

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for April 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

If you’ve been following along for a while, you’ll know I’ve been on a journey to prioritise my wellbeing and reduce stress—and recently, I decided to take that to a deeper level.

In this episode, I share my personal experience diving into three different healing modalities:

✨ Reiki – What my first-ever session looked like
🌀 Hypnotherapy – A powerful, guided session that helped me explore childhood patterns, emotional blocks, and self-doubt.
🌬 Breathwork – A simple tool I now use almost daily to calm my nervous system 

This episode is all about trying new things to feel better, showing up better, and living more intentionally.

Whether you’re curious about energy healing or just want some new tools for managing stress, I hope this sparks something for you.

🎧 Tune in for the full story and a few laughs along the way!

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for April 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

This might not be the episode you expected, but yes—I’m seriously considering buying a motel! 🏨 It might sound crazy, and maybe it is, but the opportunity has presented itself, and we’re exploring it.

In this episode, I’m sharing:
 ✔️ Why this idea has been in the back of my mind for years
 ✔️ How a psychic, a friend’s motel purchase, and a random Trademe search led me here
 ✔️ The reality of motel ownership—the pros, cons, and challenges
 ✔️ What this could mean for Golden Brands and my current business commitments
 ✔️ Everything we are doing before deciding if this is the right business venture for us

Buying or selling a business is a huge move, and while this might not work out, I’m documenting the journey every step of the way. 

Tune in for the full behind-the-scenes breakdown! 🎧

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for April 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

This week, I’m taking you behind the scenes of our International Women’s Day event—breaking down what it cost, what we made, and if it was worth it...

Did we make a profit? No.
Did it cost us out of pocket? Yes.
Best goodie bags ever? Absolutely.
Did we work with amazing businesses & give back to Dress for Success? Yes!

Key Takeaways from Our Speakers:
✔️ Invest in a great accountant & financial planner
✔️ Have hobbies outside of business
✔️ Balance is a juggle—things go up and down, and that’s okay
✔️ Don’t follow competitors—stay in your lane
✔️ Move your body—morning workouts make a difference
✔️ A great team is everything—you won’t feel ready, but take the leap

I hope you enjoy this episode! 

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for April 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Feeling like your business is stuck, but you’re ready to go all in?

In this episode, I’m sharing the key strategies that have helped me—and our Golden Brands members—create real growth without the burnout.

I'm covering:

• The mindset shift that changes everything.
• Why perfection is slowing you down.
• The marketing moves to prioritise (before you spend on ads).
• The power of building your email list early.
• Why outsourcing before you're "ready" works.

If you’re serious about growing your business and taking ACTION, this one's for you.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for May 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Before starting my first business, I worked in HR and recruitment, hiring nearly 1,000 employees across various different industries!

In this episode, I’m sharing the biggest lessons I learnt about hiring the right people—especially for small business owners who are thinking about growing their team. From avoiding common hiring mistakes to knowing who to hire first, this is a must-listen if you’re ready to bring on support (or even just thinking about it!).

Let's Connect:

Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Over the past few weeks, I’ve been deep in a launch for Golden Brands—our membership opens just a few times a year, so these periods are intense! But whether you do launches or sell year-round, today’s episode has something for you.  

I’m breaking down key lessons from this launch, including:
✔️ Why showing up daily matters in a sales period
✔️ How different buyers need different messaging
✔️ The role of DMs, emails, and voice notes in closing sales
✔️ Why clear, concise messaging is key (especially on your website!)
✔️ The importance of top, middle, and bottom-of-funnel content

If you’ve ever struggled with selling in a way that feels natural, this episode is for you!

Let's Connect:

Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Niching—it’s one of the biggest questions small business owners ask: Do I need a niche from day one? 

In this episode, I’m breaking it all down:
✔️ What a niche actually is (and why it matters)
✔️ My personal experiences with niching across multiple businesses
✔️ The pros and cons of niching early vs. keeping it broad
✔️ Common myths about niching (like “I’ll lose business” vs. “I’ll attract the right business”)
✔️ How to find your niche (without overcomplicating it)
✔️ Why positioning matters—even if you’re not ready to niche just yet

Plus, I’ll share some examples of how this could look for your business!

Whether you're at the start of your journey or considering refining your focus, this episode will help you figure out if niching is the right move for your business.

Let's Connect:

Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Let’s talk about failure—because I’ve had my fair share.

In this episode, I’m sharing the story of my stock image business that never made a profit and eventually shut down. But instead of seeing it as a total loss, I now realise it was a stepping stone to everything I do today.

You’ll hear:
🚩 The biggest mistakes we made
💡 The lessons that shaped my current business
🤝 Why I thought a business partner would solve my struggles

If you’ve ever felt like something you tried in business didn’t work—this episode is for you.

Exciting Announcement!
Doors to the Golden Brands membership are currently open! 🎉 If you're a small business owner in your early years, craving a supportive community to guide you, Golden Brands is for you. Head to www.goldenbrandsco.com/membership to join our waitlist.

Let's Connect:

Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In this episode, I’m sharing my focus areas for marketing in 2025, with an emphasis on keeping things aligned, simple, and effective—without overloading my plate. 

I’m sharing the strategies I’m investing in to grow Golden Brands, including:

• PR and Brand Awareness
• Instagram and Meta Ads
• Expanding Channels
• Events and Partnerships
• SEO and Repurposing Content

This year is about staying consistent while also thinking outside the box to test new ideas. I’ll make sure to share updates throughout the year on what’s working and what’s not.

Don’t miss this episode if you’re looking for fresh marketing ideas to simplify and grow your business in 2025!

Exciting Announcement!
Doors to the Golden Brands membership are opening in the first week of February! 🎉 If you're a small business owner in your early years, craving a supportive community to guide you, Golden Brands is for you. Head to www.goldenbrandsco.com/membership to join our waitlist.

Let's Connect:

Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Exciting Announcement!
Doors to the Golden Brands membership are opening in the first week of February! 🎉 If you're a small business owner in your early years, craving a supportive community to guide you, Golden Brands is your home. Through monthly masterclasses, inspiring guest interviews, a resource-packed hub, 1:1 business support days, and group coaching, we’ll help you build a business you love – one that’s profitable and sustainable. Head to www.goldenbrandsco.com/membership to join our waitlist.

Feeling overwhelmed by all the things in business? This episode is your reminder that keeping it simple is the key to aligned growth.

Here’s what we cover:

✨ Why “doing more” isn’t the answer—and how I realised I was overcomplicating my business.
✨ The power of aligned, intentional growth and focusing on what truly matters.
✨ Redefining success: Do you really need a team or office space, or is a freedom-based business your goal?
✨ Lessons from inspiring business owners who’ve built thriving, scalable businesses by keeping it simple.

Resources Mentioned:

• Company of One by Paul Jarvis – A must-read for simplifying and thriving.
• Sell Anything Online by Anita Sinker – Practical strategies for streamlining your sales funnel.

Links Mentioned:

• www.goldenbrandsco.com/membership
• Follow us on Instagram: @GoldenBrandsCo

Thanks so much for tuning in! If you found this episode helpful, I’d love for you to share it with someone who might need a little behind-the-scenes honesty in their business journey. 

Let’s make 2025 our year! 💛

Lisa 

X

Exciting Announcement!
Doors to the Golden Brands membership are opening in the first week of February! 🎉 If you're a small business owner in your early years, craving a supportive community to guide you, Golden Brands is your home. Through monthly masterclasses, inspiring guest interviews, a resource-packed hub, 1:1 business support days, and group coaching, we’ll help you build a business you love – one that’s profitable and sustainable. Head to www.goldenbrandsco.com/membership to join our waitlist. 

Welcome to Episode 50!

This one’s a little different – I’m diving into the real numbers behind Golden Brands in 2024. It’s not a “rags to riches” story (yet!), but a transparent look at what it really takes to build and grow a membership community.

Here’s what I’m sharing:

• Our biggest investments of the year – where the money went and why.
• The highs and challenges of hosting events (and what I’ve learned about making them more profitable).
• Why I’m still reinvesting everything back into the business and my vision for 2025.

It’s been a year of big milestones, lessons, and lots of growth. I’m opening up about what’s worked, what hasn’t, and how I’m taking those insights forward.

If you’ve ever wondered what it’s really like behind the scenes of a small business, this one’s for you. I hope it inspires and reassures you that growth takes time – and that every step is part of the journey.

Links Mentioned:

• www.goldenbrandsco.com/membership
• Follow us on Instagram: @GoldenBrandsCo

Thanks so much for tuning in! If you found this episode helpful, I’d love for you to share it with someone who might need a little behind-the-scenes honesty in their business journey. 

Let’s make 2025 our year! 💛

Lisa 

X

In this episode, I’m sharing my thoughts on what I believe is worth focusing on in your business this year and what we can happily leave behind.

We talk about the power of simplifying your strategies, staying true to your vision, and embracing authentic growth. There’s also a big focus on storytelling, building real connections, and making room for joy in your business. Plus, we chat about how collaborations, in-person events, and AI tools can shake things up in exciting ways.

On the flip side, it’s time to move away from spreading ourselves too thin, chasing vanity metrics, and undervaluing our services. 

This episode is a bit of a pep talk to kickstart your year with intention and clarity. Whether you’re simplifying your offers, rethinking your goals, or just trying to figure out your next steps, there’s something here for you.

Let’s make 2025 the year we stop playing small and step fully into what’s possible!

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

This episode is all about the framework I’ve created for success in 2025—and while it’s not a proven formula (I literally put it together over the weekend!), I’m confident it will help me navigate one of the biggest decisions I’ve faced in my business yet.

I’m sharing the challenges I’ve had to overcome, my dilemma about pricing and growth for the Golden Brands membership, and why I’ve ultimately chosen to focus on growing our community to 300+ members in 2025.

Plus, I’ll walk you through the mindset shifts and strategies that form my framework for reaching this BIG goal. From narrowing my focus to acting like my future self and prioritising aligned actions, this episode is packed with insights that you can apply to your own goals, too.

Let’s make 2025 the year we stop playing small and step fully into what’s possible!

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In this episode, I sit down with Jess, a mindset mentor, podcast host and female leader guiding women to live a life far from average. Through her programs, podcast, and social media, Jess empowers women to tap into their unlimited potential and create lives and businesses they truly love.

We dive into:

• Jess’s inspiring business journey and what led her to become a leader in the personal development space.
• The importance of upgrading your subconscious program for success in business—and how to get started.
• The most common mindset blocks holding female entrepreneurs back and practical steps to overcome them.
• Jess’s top advice for anyone ready to step into a more aligned, inspired, and fulfilling life.

This conversation is packed with powerful insights, practical advice, and the motivation you need to start making meaningful changes today.

I hope you love tuning in to this conversation!

Check out more from Jess at: https://www.jessmartin.com.au/
Jess's podcast: https://open.spotify.com/show/16cjopqzqBgyKDkSwWmQbQ?si=0af82ed5786d4698&nd=1&dlsi=6afb2c47ac634283

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

If you’re thinking about starting a membership or a course—or you already have one—this episode is for you!

I’m sharing my top tips for launching and growing a successful membership platform, drawing on everything I’ve learned over the years, including my journey with Golden Brands. From understanding the balance of content, community, and coaching to the realities of creating semi-passive income, as always I’ll give you an honest look at what it takes to run a thriving membership.

In this episode I cover: 

• Why a strong community is the key to long-term success
• The importance of understanding your audience (and your limits)
• The metrics you must know, like churn rate and lifetime value
• Why patience and focus are going to be key for growth

Whether you’re in the early stages or looking to improve what you’ve already built, this episode is packed with practical insights to help you create a membership that works for you and your members.

Let’s dive in! 🎧

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Welcome back to the podcast. Today we have a special guest joining us - Money Mindset coach - Clare Wood. 

Clare Wood is a money mentor, author, speaker and podcaster. She’s a qualified accountant (a CPA), but she’s not your average bean counter… she uses her money-making mentoring powers for good. Clare helps service-based businesses to scale, while creating a lifestyle they love. Clare Wood runs The Profit Academy, an online school created to help business owners increase their profits exponentially.

Clare has also been a guest speaker inside Golden Brands and at our recent Brisbane Conference. 

Today we are going to be diving into everything from money mindset, creating more profit and success in your service-led business, and why we all need to be having money meetings. 

Check out more from Clare at: https://clarewood.com/
The Clare Wood podcast: https://open.spotify.com/show/1mzW4AzFM45FtcurJwq9WQ?si=auGdCDRzT8yRYup5ubAeYQ&nd=1

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Struggling to overcome common sales objections and book clients? This episode dives into how to effectively handle objections with kindness and strategy - without feeling salesy or pushy. 

We’ll cover how to respond when potential clients say:

• "It’s too expensive" or "I can’t afford it."
• "I need to think about it."
• "I need to check with someone else."
• "How do I know this will work for me?"

In this episode I share some actionable strategies to communicate value, address concerns, and provide the information clients need to make confident decisions. Plus, we’ll explore how quick communication and a sense of urgency can make all the difference in turning your enquiries into paying clients! 

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In today’s episode, I’m reflecting on the journey of building Golden Brands over the past two years and sharing what it’s really looked like behind the scenes. From the outside, it may seem like things have grown quickly, but in reality, it has felt slow, and there have been challenges, doubts, and setbacks along the way. 

I'll be sharing the valuable lessons I’ve learned, from focusing on what matters to stepping out of my comfort zone, and embracing slow, steady growth. This journey has taught me so much patience, resilience, and the importance of building a community that genuinely supports each other.

Hope you enjoy listening!

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

We just wrapped up our biggest sales period ever, growing our membership by nearly 50% in just two weeks—an achievement that still blows my mind! 

In this episode, I’m breaking down everything that worked during this launch including an overview of all our sales emails! 

I’ll share what went well, what didn’t (like those last-minute Meta ads), and key lessons learned to make future launches even stronger. If you’re curious about what it takes to scale a membership community—or if you just need a peek behind the scenes—this episode is packed with valuable insights and takeaways.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In today’s episode, I’m diving into a very real topic: business overwhelm. 

Lately, I’ve noticed myself slipping into unsustainable work habits, working nonstop and not spending any time on anything self-care related. This busy season has been especially intense, with our recent conference and a big growth period for Golden Brands, and I know I’m not alone in feeling the pressure!

In this episode I share some small shifts I’m making to regain some balance and get back into some healthy business practices.

If you’re navigating your own busy season, I hope this episode gives you a few practical ideas to help you find some space and reconnect with what drives you.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In today’s episode, I’m sharing the key strategies I’ve used to build the Golden Brands community over the past two years—something I didn’t initially have a plan for! If you’d asked me how to build a community two years ago, I wouldn’t have had a clear answer. But through reflection, I’ve identified three core things that helped turn our audience into a strong, supportive community.

Here’s what you can expect to learn today:

• The Difference Between Building an Audience and a Community: Why having followers isn’t the same as building a connected, engaged group of people who support and grow with you.
• Three Key Strategies for Building a Community:
  1. Engagement: How intentional, two-way interaction can foster genuine relationships with your audience, even in the early stages of your business.
  2. Authenticity: Why being transparent about both your successes and struggles will help build trust and deepen connections with your community.
  3. In-Person Events: The power of face-to-face events in creating a deeper sense of belonging and connection within your community.

Whether you're just starting out or looking to deepen the relationships within your business, this episode is packed with actionable tips for building a meaningful community that will support and grow with you.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In this episode, I’m recapping the highs and lows from our very first Golden Brands conference! It was beyond anything I could have dreamed of, from inspiring speakers to unforgettable moments of connection with so many beautiful women in business. The energy in the room was unmatched, and I couldn’t be more grateful to everyone who made it happen! 💛

I also dive into some of the challenges behind the scenes. But despite the small hiccups, it was an event I’ll never forget. And exciting news — we’re coming back in 2025 with even more attendees and some fresh additions!

Tune in for all the details, plus the surprising opportunities that opened up after the conference — and be sure to get on the waitlist for next year!

Join the 2025 Conference Waitlist: https://goldenbrands.myflodesk.com/conference-waitlist

Register for the Free Webinar:
We have a FREE live webinar coming up on the 25th of October on Lead Magnets. Sign up here: https://goldenbrands.myflodesk.com/leadmagnetwebinar

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Doors are currently open to the membership until the 25th October! Find out more here: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

With just two weeks to go before our very first Golden Brands conference, I’m pulling back the curtain on everything — the real costs, the unexpected challenges, and what I would do differently if I had to start over.

In this episode, I share why I decided to plan this event in the first place, how we ended up with a budget of nearly $46,000, and the hard truth about the break-even point (hint: it’s not as glamorous as it sounds).

I also dive into the behind-the-scenes chaos — from speakers dropping out to goodie bag drama — and how it’s all shaping up to be even better than I could have imagined. If you’re curious about what it really takes to pull off an event like this, or just want a peek into the journey of turning a vision into reality, this episode is for you!

Register for the Free Webinar:
We have a FREE live webinar coming up in October on Lead Magnets. Sign up here: https://goldenbrands.myflodesk.com/leadmagnetwebinar

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the WAITLIST ~ doors open October: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

If I was starting Golden Brands from scratch today or actually if I was starting any service-based small business there are a few key things that I would focus on to help growth the business quickly...

From creating a brand, building up one social media platform to leveraging collaborations - let's dive into it! 

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the WAITLIST ~ doors open October: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In today’s episode, I’m diving into a topic that I don’t think is talked about enough—what it truly means to be both a successful business owner and a mum. Recently, I was watching a TikTok where a small business owner mentioned feeling like there’s a gap in the narrative. She pointed out that we don’t hear enough women openly discussing the sacrifices that come with balancing motherhood and business. That really hit home for me.

I’m sharing my own journey today—from selling my wedding planning business after my first child, to starting Socialiesd and Golden Brands while raising young kids. It hasn’t been easy. I’ve faced emotional and physical challenges, feelings of guilt, and the constant juggle of wanting to be present with my children while also working hard to grow my business.

If you’re a mum in business, I hope this episode gives you some space to reflect on how you’re managing the balance, what’s kept you going during the tough times, and how to keep moving forward toward the life you’re building for yourself and your family.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

There has been one thing that has been consistent for me across all four of the businesses that I've owned and it has had a massive impact on my business growth - INSTAGRAM.

Although I have a love/hate relationship with Instagram, it has been so incredibly valuable for me to reach new clients, generate leads and to grow a community.

My business wouldn't be what it is today without it.

In this episode I'm sharing some of the key ways I've used Instagram over the years and how these strategies have now helped me with growing Golden Brands through the platform. 


Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

I'm SO excited to have one our increibly talented Golden Brands members and Brand Strategist Keren Elise join us on the podcast to chat about all things branding. 

In this episode we dive into: 

• Building a strong brand identity online
• Why branding is so much more than a logo and nice fonts
• The power of consistency with branding
• How to show up cohesively online
• What to do if you're in a slow period in business

Plus more...

A huge thank you to Keren Elise for joining us. You can check out more from Keren at: https://kerenelise.co.nz/ or https://www.instagram.com/bykerenelise


Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

If you are feeling stuck in business and that things aren't progressing as you'd hoped  - then this episode is for you!

We dive into the 'gap' period of business. That season of business where you feel like nothing is working and you need to commit to upskilling and personal growth in order to move your business into that next stage.

It is a tough period of business to be in but one no doubt that we will all face at some point.

I hope my experience and insights help to make this 'gap' or 'inbetween' period of business a bit more bearable!

You've got this!

(also apologies a few minutes in to this podcast I had an issue with the audio so I do hope that isn't too noticeable for the second half of this episode!)


P.S - doors are currently open to the Golden Brands membership! We would love to have you join us! details here - www.goldenbrandsco.com/membership

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Where I'm currently investing to help free up my time and to ultimately grow my business.

This episode also took a bit of a random tangent...

We dive into where the money is coming from to help grow Golden Brands...why I've been spending my weekends wiring looms and how I've kind of creating a new business inside a business!!

P.S - doors are currently open to the Golden Brands membership! We would love to have you join us! details here - www.goldenbrandsco.com/membership - use code Golden100 to get $100 off our annual plan!

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

You’re probably listening to this episode because you enjoy podcasts but have you really considered how you can utilise podcasts to grow your own business? 

In this episode I’m going to share some advice I have for those who might be keen to start their own podcast and also for those of you who have zero interest in doing your own podcast but you can see the value in getting featured on other peoples podcasts (honestly I think this is something every single business owner should be exploring). 

As one of my friends put it the other day, podcasts are the new blogs.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Email lists, funnels, automations?

In this episode I'm sharing 3 fairly simple ways that you can start growing your email list today.

Doors are opening very soon to the membership. JOIN WAITLIST here: https://goldenbrandsco.com/membership/

If you're a creative service-based business owner in the early stages of your journey looking for practical advice, support and a community that understands your journey, Golden Brands is the place for you. 

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Generative learning... thinking vs thoughting?!

We are diving into some of my key takeaways from The One Leadership conference I recent attended in Queenstown. 

This episode dives into how we learn, how we communicate and how we can use our brains to make more decisions for ourselves without relying on the knowledge of others or CHATGPT.
 

Join the Instagram Story Challenge, we kick off 1st of August:
Link to join here: https://goldenbrandsco.com/memberships/show-up-on-stories-14-day-instagram-challenge/

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50

Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. 

Not part of the GB Community yet?Apply to join! www.goldenbrandsco.com/membership

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Ok so there is a lot to unpack here for the conference I’ve recently attended in Queenstown this past weekend...

It was unlike anything I’ve ever attended before, there was swearing, there was SO much confusion, at times it was confronting and times our brains couldn’t work out what the heck was actually happening and several people couldn’t quite cope with it all and left..

It was wild. 

I’m going to split this up into two podcast episodes because there is so much to cover and I’m honestly still trying to process it myself. 

In this episode I’m going to paint a picture for you of what the conference was about, how it was conducted and what some of my realisations were from the process. 

In part 2 we are going to cover some key takeaways from the 40 + pages I wrote of notes! 

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50

Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. 

Not part of the GB Community yet?Apply to join! www.goldenbrandsco.com/membership

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In this episode, I'm excited to share some of the most impactful business advice I've received throughout my journey. 

These nuggets of wisdom have significantly shaped my business journey! 

Key Takeaways:

1. It's Not Your Job to Please Everyone: Understand that you can't make everyone happy, and that's okay. Focus on serving those who truly align with your business.
2. Rejection Isn't the End: See rejection as a sign that the opportunity isn't right for you at the moment. Keep pushing until you find the right fit.
3. Trust Your Intuition: Amidst the external noise, your intuition is your best guide. Acting on those gut feelings can propel your business forward rapidly.
4. Done is Better Than Perfect: Aim for 80% and launch. You can refine and improve as you go, but don't let perfectionism hold you back.
5. Plan to Succeed: Failing to plan is planning to fail. Having a clear plan helps prevent overwhelm and keeps you on track for success.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50

Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. 

Not part of the GB Community yet?Apply to join! www.goldenbrandsco.com/membership

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In today’s episode, we're diving into a topic that many of us struggle with—comparing our business journey to others.

 I’ve come to realise that there will always be people ahead of you and people behind you, and both can negatively impact your journey if you let them.

New competitors often undercut prices to establish themselves, which can be frustrating and make you doubt your value. And then there are those ahead of you, seemingly killing it, which can leave you feeling inadequate. Both scenarios can hold you back if you let them.

In this episode, I'm sharing some key takeaways to help you navigate and overcome business comparison.


Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50

Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you. 

Not part of the GB Community yet?Apply to join! www.goldenbrandsco.com/membership

Here's to creating your golden success story. 

Thanks for listening! 

Lisa