Explore every episode of the podcast A Digital Strategy Podcast

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What exactly is design?

 Design is a broad and multi-faceted field that spans various industries and disciplines. From graphic design to industrial design, from fashion design to web design, the concept of design is ever-present in our daily lives. But what exactly is design, and how does it impact our world? 

Co-founders Symon and Marcello of Tennis Inc, a user experience design firm, explore what they think design means from the context of web and user experience. They explore how they would define design, the different viewpoints of design from an aesthetic and planning perspective, how web design is a unique discipline, de-risking, and the importance of being agile in how you work as a designer.

We are back after a long hiatus with a new format discussing the role of digital and design in society, entrepreneurship, and businesses. In this episode, we dive deep into Brand Economics with Mark Radha a self-proclaimed "finance geek" and brand strategist who combines behavioral science and econometrics to formulate a data-backed strategy called Brand Economics which Mark has leveraged with tier 1 brands such as GE, Facebook, Cirque du Soleil, Canada Goose, SickKids, and Deloitte, to name just a few.

This week we wrap up our series with Nick Hobson, Ph.D. Chief Behavioral Scientist at The Behaviorist. In this episode, we talk with Nick about the origin of behavioural insights teams in government; and how the pandemic has pushed behavioural science back into the “lab of real-life.” This is our final episode in the series, and we are going to begin exploring some new themes moving forward. It has been an incredible experience, thanks for listening!

In this episode, we speak with Emma Quin, Executive Director of The Textile Museum of Canada about re-opening and how organizations like Museums will have to evolve and adapt as they reopen in waves.

We have 3 episodes left in our survive and thrive series before we end the series and archive it as a moment in time that we all experienced together. In this episode, we speak with Shane Saunderson co-founder of AI startup Babbly and currently researching human-robotic interactions during his PhD. We had a super interesting conversation about the evolution of robotics spurred by what we are currently experiencing through physical distancing.

In our most recent episode we speak with Tatiana Soldatova, Managing Director and Co-Founder of Syllable, an architecture and interior design company. We talked about how the interior design industry has been affected and how physical distancing may change how we think about designing workspaces.

Thrilled to have spoken with Robert Bolton from the foresight studio, From Later. Our meandering conversation explores hybrid media events, a surprising surge for bike shops, and the future of commercial spaces. This week is a big mental download.

This week we interviewed Martin Williams, Co-founder of a food innovation company called Recipe For Tmrw. We explore how at times like these, simply having a great product is not enough if your operational strategies are weak, and customers can’t access or engage. We also talk about the future of supply chains, and the pitfalls of Just in Time (JIT) manufacturing during a global pandemic.

This week we interviewed Mark Garner, Chief Operating Officer and Executive Director at Downtown Yonge Business Improvement Area (DYBIA). Great conversation about how social distancing is reshaping the way we think about conventional retail and how organizations like BIA's are going to need to evolve and support businesses of the future.

This week we interviewed Steve Pons, Managing Director and Jen Roney, Senior Manager Brand and Creative Strategy at Staples Promotional Products. We touched on consumer behaviour, demand vacuums, and the shifting demand of skills required to manage remote teams.

Paul Lockhard, President and CEO of Colour a creative digital agency, talks to us about how the effects of COVID-19 are pushing organizations to get more creative and innovative. We also discuss an interesting framework he developed for organizations to view some of their challenges and strategies.

What happens when the industry that your 15-year-old company operates in disappears overnight? Greg Dixon is leading Sentient HR through an unprecedented time brought on by COVID-19. For more about who Tennis is and transcripts of individual talks please visit designtennis.com.