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Explore every episode of the podcast A Brave New Podcast

Dive into the complete episode list for A Brave New Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Unpacking the Intelerad Rebrand, with Jordan Bazinsky06 Nov 202400:36:13

Intelerad recently completed a rebrand in May 2024. In this episode Josh and Jordan spend time unpacking the reasons Intelerad decided to pursue a rebrand, the process they followed to get there, as well as the outcomes in terms of brand essence and strategy, visual identity, and market impact.

Here’s a little more about Jordan.

As CEO of Intelerad, Jordan Bazinsky is committed to improving global human
health through advanced imaging technologies. He is entrusted with ensuring that
Intelerad’s vision aligns with their clients, and ultimately patients, in supporting their
unique healthcare journeys.

Jordan has spent over two decades applying technology and design thinking to drive
positive change in healthcare– expanding access, improving outcomes, and lowering
costs. He most recently served as Executive Vice President at Cotiviti, delivering
billions of dollars in measurable value for some of the largest stakeholders in the
healthcare community. He has proven leadership experience in understanding the
market, developing growth strategies, and scaling transformational healthcare
companies, including: Cotiviti, Verscend, Verisk Health, and The Advisory Board.

Jordan earned an MBA from Harvard University and a bachelor’s degree from Duke
University, where he previously served on the Board of Trustees.

What you’ll learn about in this episode:

  • Who Intelerad is and what they are trying to accomplish in the advanced imaging technology space
  • Why Intelerad decided to pursue a rebrand
  • The reasons why Jordan believes branding should be viewed as a ROI generating activity by companies
  • The concepts and ideas that inform Intelerad’s new brand essence
  • The impact that the brand has had with customers and patients so far
  • The ways that that essence informed the new visual identity of the brand
    Jordan and Intelerad’s vision for the next five years


Additional resources:

Branding Fundamentals Part 1, with Josh Dougherty18 Sep 202400:40:01

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based agency that builds bold & memorable healthcare brands. Over the last 15 years, he’s worked with clients to develop unique brands and accelerate business growth using human-centered strategies and smart execution.

What you’ll learn about in this episode:

  • The basics about brand drivers

  • We’ll do a deep dive into four specific brand drivers

    • Essence

    • Promise

    • Core attributes

    • Brand positioning statement

  • For each of these brand drivers Josh explores:

    • What the brand driver is

    • Why the brand driver is important

    • How it looks in a real-world example

    • How to get started creating the brand driver for your organization

Additional resources: 

 

Building a Hypergrowth B2B SaaS Brand, with Rabah Rahil27 Sep 202300:41:20

With 18 years of industry expertise in DTC and Marketing, Rabah is a force to be reckoned with in the world of advertising. Spending millions on captivating ad campaigns and having the honor to work alongside the inspiring Oprah, Rabah has crafted a career forged in the School of Hard Knocks of Advertising.

As the former CMO at Triple Whale, a cutting-edge attribution solution, innovative strategies brought unprecedented growth during a whirlwind 18-month tenure. Now, as the Chief Evangelist at the TW, Rabah continues to lead, inspire, and push the boundaries of creativity.

Rabah's unparalleled experience also includes directing the paid media for the recruitment vertical at Whole Foods, where a blend of intuition and analytical prowess made a significant impact. This eclectic background, coupled with a relentless pursuit of excellence, makes Rabah a fun and fascinating guest to chat all things marketing.

 

What you’ll learn about in this episode:

  • Triple Whale’s growth story - how they grew to be the most installed Shopify App ever
  • Rabah’s 4 pillars of building a B2B SaaS brand
  • Why Rabah believes that high-value B2B SaaS marketing is so different than DTC or Direct Response
  • How to leverage big events and other moonshot marketing ideas to build brand affinity…and how to tie results to those ideas
  • The perils of spending significant dollars on paid media when you have a high value product
  • How to find the right people to work for you as you build out your marketing team
  • How to keep people engaged in a high-growth, high-demand environment
  • Josh and Rabah’s takes on AI, Twitter (X), and more

Additional resources: 

Overcoming The Imposter, with Kris Kelso13 Sep 202300:41:58

Kris Kelso is a Keynote Speaker, a two-time entrepreneur, a Professional Certified Coach, and is the author of “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence”. Kris has worked with hundreds of entrepreneurs, business owners, and their leadership teams as a coach, facilitator, and mentor. He is the Dean of Entrepreneurship at the Professional Christian Coaching Institute, an advisor and instructor at the Nashville Entrepreneur Center, and is a contributing writer for Fast Company Magazine, Yahoo Finance, and The Nashville Business Journal.

Kris has founded multiple companies and has served on the boards of directors of several non- profit organizations. He lives with his wife and three teenaged sons in a suburb of Nashville, Tennessee.

 

What you’ll learn about in this episode:

  • What is imposter syndrome?
  • Why it typically presents itself in high performers
  • How imposter syndrome can weaponize our unique gifts as people against us
  • How to recognize the difference between imposter syndrome and a lack of capabilities
  • Three specific shifts in thinking that can help marketers combat imposter syndrome so they can be bold, decisive, and creative in their work.

 

Additional resources: 

 

Fantasy Brand Draft, With The A Brave New Team28 Aug 202300:39:14

In this episode host Josh Dougherty is joined by the A Brave New team. Art director Phil Padilla, content director Brad Steinbacher, and project manager Mel Johnson share their thoughts about which brands they would draft for their fantasy brand football team starting with quarterback and running down the other key positions on the offensive side of the ball.


What you’ll learn about in this episode:

  • The difference between a slot receiver brand and a big play receiver brand
  • Which position best fits brands like Hersheys, Adobe, and Black & Decker, and Magic Spoon
  • The powerful ways that perceptions and emotions shape our perspective about brands
  • Why Phil believes that root beer is an underrated drink that deserves a lot more credit than it gets
  • How brand positioning is not so much about being positive or negative, but more about highlighting different strengths and attributes.


Additional resources: 

Building Visual Systems, with Phil Padilla05 Jul 202300:35:30

A Brave New’s Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to end, and achieving positive business results. 

What you’ll learn about in this episode:

  • How to approach building a comprehensive visual system for your brand
  • Techniques for expanding the boundaries of an established brand while honoring the existing brand
  • How to works with stakeholders through the change management process
  • Which parts of your visual system you should be more careful about changing
  • Ways to incorporate your overall brand strategy into your visuals
  • How to build your brand visuals in a modular way that will make building out brand assets easier and more efficient
  • How to evolve your brand after launch without losing the cohesiveness of the visual system
  • What Phil and Josh are most excited about the new visual brand displayed launched on the A Brave New website


Additional resources: 

 

Trusting Your Gut & Brand Building, with Josh Dougherty22 Jun 202300:34:10

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies.

What you’ll learn about in this episode:

  • Why trusting your gut is essential as you build your brand

  • How to balance a commitment to data and other inputs with creativity and instincts

  • That trusting your gut doesn’t mean:

    • Ignoring data

    • Manipulating data to prove your point

    • Moving forward without the necessary inputs

  • About three stories from Josh’s career that share why choosing to go with your gut and take a risk vs. taking the path of least resistance will drive the best results

Additional resources: 

 

Talking branding, with Steve Brock12 May 202300:45:17

Steve Brock leads a studio of talented and experienced researchers, strategists, designers, writers, programmers, project managers, an odd chef or two, photographers, videographers, organizational development specialists and assorted other creatives. As a studio, his team pulls together the most appropriate team for clients’ specific needs. And somehow, it all works. Brilliantly. With a wallop even.

For more than twenty-years (that’s like over a century in internet years), Steve’s team have helped some of the nation’s top corporations and not-for-profit organizations discover who they are, determine optimal ways to convey their story and then create experiences and artifacts that bring that story to life. You can call this the branding process, brand building or a host of other jargon-filled terms. Steve and his team call the end result delight.

Steve is very hands-on with all Brand:Wallop clients. He believes that every project matters and every client is a potential long-term friend. He not only gets involved in all the strategy work but even helps out on copy and photography when needed . At Brand:Wallop, they believe you and your staff will achieve greater delight with your brand (as will you audiences) if you experience it in the process of building your brand.

What you’ll learn about in this episode:

  • Key trends in the branding space in 2023

  • How brand is evolving in the world of ChatGPT and generative AI

  • Why brand is still the best strategy to pursue for the health of your business even in the face of economic uncertainty

  • How to differentiate in an industry when there seems to be an expectation that everyone shows up in the same way

  • The power of moments in branding (see the Chip and Dan Heath book below)

  • Steve’s latest branding success stories and nightmares

Additional resources: 

All About F1 Brand Associations, with Brad Steinbacher10 Mar 202300:28:35

Before he entered the world of marketing, A Brave New’s Content Director Brad Steinbacher spent 14 years as a journalist and editor at Seattle’s leading alternative newspaper The Stranger. His marketing work has included creating content for Fortune 500 companies, political campaigns, and penning opinion pieces for former members of Congress and professional sports stars. At A Brave New, Brad guides and oversees all content for clients, ensuring brand guidelines and voices are followed, and generating new ideas for content delivery. In his free time, Brad enjoys sports, playing video games, and pretending that he’s not actually middle-aged.

What you’ll learn about in this episode:

  • Josh & Brad’s thoughts about F1 preseason testing

  • Which brands Josh & Brad think each Formula 1 team most resembles

  • Various free-form thoughts about Netflix’s Drive To Survive

  • Which F1 team most resembles Texas Instruments as a brand

Additional resources: 

 

Lessons From the 2023 Edelman Trust Barometer for Healthcare & Tech Brands, with Josh Dougherty03 Mar 202300:31:16

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies.

What you’ll learn about in this episode:

  • About the current macro trends around trust and uncertainty uncovered by Edelman’s annual online survey of over 32,000 people in 28 countries
  • The opportunities that B2B healthcare and technology brands have to stand out in the midst of an environment of distrust, uncertainty, and polarization
  • Why now is the time for businesses to take a position of leadership in society and in the way they engage with their prospects (in a way that matches their brand, of course)

  • Specific strategies to build your brand in this environment including

    • Giving voice to the scientists if you work in the healthcare and technology spaces

    • Investing in making a societal impact and speaking up for values

    • Exploring government collaboration where appropriate to make the world a better place

    • Speaking up and taking concrete action about issues people care about (especially CEOs)

    • Investing in the platforms that people trust most

    • Being someone who provides trustworthy and accurate information

Additional resources: 

 

HealthTech Marketing With A Mission, with Nora Marsh08 Feb 202300:47:17

Nora Marsh, Director of Marketing at CareMessage, leads strategy development for communicating product value as well as efforts to generate demand among new customers and support customer retention. Nora's background in healthcare marketing is broad and deep. She spent 15 years in advertising and communications for pharmaceutical products, medical devices, and over-the-counter health products before pivoting to product marketing for healthcare technology tools. Currently, Nora is focused on bringing her expertise and knowledge to help improve access to healthcare and equitable health outcomes.

What you’ll learn about in this episode:

  • How CareMessage is using technology to help safety-net organizations meet the needs of underserved populations

  • The challenges we face as a society as we strive to reach all patients with the information they need 

  • The importance of providing healthcare navigation and guidance to people who do not necessarily know how to get the care they need

  • Nora’s experience shifting from agency to in-house roles and how it’s impacted her approach to marketing

  • Tips for successfully partnering with an agency

  • How to stay on track and focused as a small marketing team

  • The importance of market research and competitor research in marketing

  • Nora’s principles for content strategy

    • Powerful- Don’t waste anyone’s time- everything should be worth reading 

    • Affinity-Building- Our content moves us from being a service to being a strategic partner, as I mentioned before, and consistency builds trust, and 

    • Efficient -“Create once, repurpose forever” 

Additional resources: 

Community Building, Content, & Innovation In The Corporate Learning Space, with Jack Foster31 Jan 202300:35:27

Successful marketing and enterprise demand generation starts with community building. This is the foundation Jack Foster stands firm on. It’s been reinforced by 16 years of marketing experience, the majority of which has been spent spearheading marketing and demand gen efforts for some of the most innovative players in tech like Momentive (formerly SurveyMonkey) and Lever. Now as the Vice President of Marketing at WorkRamp, Jack is putting her focus on community building into action — and helping disrupt the established corporate learning and development industry in the process.

What you’ll learn about in this episode:

  • How to use corporate learning as a competitive advantage in your marketing
  • What it takes to create a leading brand in a fast-growing space…starting with redefining the learning management system category
  • The benefit of community-building as a key pillar in your marketing strategy
  • How to leverage customer communities to drive increased adoption and loyalty to your brand
  • How Jack’s team drove 1000% year-over-year growth in blog traffic guided by a documented content strategy
  • Jack’s thoughts about how marketers can succeed in an uncertain economic climate

Additional resources: 

Strategic Software Selection, with Rachael Radford05 Jun 202400:37:19

Rachael Radford has supported organizations in software strategy, selection and implementation across North America. Rachael and her team sit alongside their clients as they evaluate software needs and options to ensure they make the best choice for their business. Rachael is passionate about knowledge transfer and ensures that clients walk away not only with a successful project, but with the tools and methodologies they need to make informed strategic decisions. 

Her organization, Meira Consulting, is an independent software advisory firm. Clients work with Meira to evaluate systems and processes, build requirements, choose the right software, and manage the project to ensure technology goes live and meets the business need.  


What you’ll learn about in this episode:

  • Why companies struggle to choose the right software
  • The downstream consequences of choosing the wrong software
  • The intimate relationship between smart software selection, process design, and change management
  • The fundamentals of a good software selection process
  • How Meira Consulting helps companies large and small manage the software selection and implementation process
  • Real life examples of the impact of a strategic software selection process
  • The first thing that someone should do when they start the software evaluation process

Additional resources: 

3 Imperatives For B2B Marketing Leaders As We Kick Off 2023, with Josh Dougherty26 Jan 202300:24:49

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

  • Strategies to consider for your marketing program in the face of economic uncertainty
  • Imperative 1: Protecting your marketing spend
  • How to protect your marketing spend in the face of economic uncertainty
  • Why companies who continue to invest in marketing experience less revenue loss (research!) 
  • Imperative 2: Navigating AI content creation
  • The impact that Chat GPT will have on content creation, and whether or not we should be afraid of it as marketers
  • Things to watch out for as you begin to leverage AI for your content creation efforts
  • Imperative 3: Focusing on your unique value from your customer’s perspective
  • How great brands align their content to what their customers need

Additional resources: 

Recapping 2022…and looking forward to the New Year!, with Michelle Burk-Gomez & Brad Steinbacher21 Dec 202200:40:15

Michelle Burk-Gomez is the Account Director at A Brave New, and she is passionate about building brands and crafting compelling digital experiences for organizations. Her ideas are informed by creative and quantitative perspectives. Michelle has over 15+ years of experience in the Marketing, Brand Strategy, Technology, Finance and Nonprofit industries.

Adept at knowing market trends and how to relate that to an organization’s targeted goals, Michelle is out to discover how best to use marketing campaigns and technology to impact market position and brand perception. She is excited about how to use the power of technology to make organizations more competitive.

She is experienced in concept development and strategy through execution; that is grounded in knowledge of brand, competitive landscape, and market trends. Storytelling, brand strategies and innovation with top ranking companies all play a part.

—------------

Before he entered the world of marketing, A Brave New’s Content Director Brad Steinbacher spent 14 years as a journalist and editor at Seattle’s leading alternative newspaper The Stranger. His marketing work has included creating content for Fortune 500 companies, political campaigns, and penning opinion pieces for former members of Congress and professional sports stars. At A Brave New, Brad guides and oversees all content for clients, ensuring brand guidelines and voices are followed, and generating new ideas for content delivery. In his free time, Brad enjoys sports, playing video games, and pretending that he’s not actually middle-aged.

What you’ll learn about in this episode:

  • What it was like for our agency over the past year
  • Marketing trends we see on the horizon for 2023
  • Why our Content Director only just recently learned he could turn off notifications in the Slack app

Additional resources: 

Driving Growth As A CMO, with Grant Johnson07 Dec 202200:47:03

Grant Johnson is a 4x CMO with a proven track record of more than doubling revenues and scaling businesses, building high-performance teams, and transforming global companies, from early stage to multi-billion-dollar enterprises, including: Emburse, Cylance, Kofax, Pegasystems and Symantec. Grant has been a key member of executive teams, driving growth, helping integrate more than 20 acquisitions, and fostering liquidity events valued at more than $10 billion.  Grant’s a full stack marketer with expertise in all key functions, including brand, channel, customer, demand, operations, product, and Web marketing.  His passion is for developing talent and he’s gratified that more than a dozen of his former staff have progressed their careers to become heads of marketing and CMO’s.

What you’ll learn about in this episode:

  • How to balance building strong brand loyalty and driving the demand that you need for growth
  • Best tactics to build your brand in the B2B space 
  • How to bridge the gap between sales and marketing in B2B and ensure a smooth handoff
  • Marketing differently based on a company’s stage, whether it’s orgs in growth, acquisition, or integration
  • Common pitfalls CMOs face
  • Why the relationship with your CEO is so important and how can someone build it

Additional resources: 

Marketing A Complex Tech Product, with Josh Dougherty23 Nov 202200:20:45

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

  • How to market a complex product in four steps
    • Clarifying what you're really selling
    • Building trust with humans
    • Importance of being data driven
    • Keeping the balance between not getting lost in features and functionality, and not oversimplifying

Additional resources: 

Marketing With Purpose, with Heidi Lorenzen09 Nov 202200:41:51

Heidi Lorenzen is a global go-to-market executive with 35 years’ experience driving outsized impact through inspired and profitable business strategies. She empowers companies and teams to adapt to change and leverage it for better outcomes – providing fresh insights for success amid the dramatic shifts, unprecedented demands, and exponential opportunities made possible through technology. She is a sought-after thought leader on topics including socially conscious leadership, global marketing strategy, gender equity, and business expansion and has written on these subjects for CMO Council, Forbes, Salesforce.com, World of Business Ideas (WOBI.com), and Marketo. Heidi was named one of the Top 50 Most Powerful Women in Technology by National Diversity Council in 2021.

In her current role as Senior Vice President of Marketing at Accela, an industry-leading cloud platform for governments, Heidi has helped the business achieve market leadership by guiding go-to-market strategies that deliver 50% of pipeline, 20% YoY increase in share of voice, and significant improvement in NPS.

Prior to Accela, Heidi was Vice President of Marketing at Singularity University where led a team responsible for educating and inspiring leaders to apply exponentially-growing technologies (like biotech, AI, and neuroscience) to create a more abundant future and help address humanity’s biggest challenges.

Prior to Singularity University, Heidi served as Chief Marketing Officer at Mark Benioff-backed CloudWords. She also has previously held senior marketing executive roles at enterprise software and technology leaders including Autonomy, Interwoven and Polycom. She began her career in media Taipei, Taiwan, followed by 8 years at Business Week magazine in New York City. Heidi spent a combined 10 years working overseas in Singapore, Germany, Taiwan, and Hong Kong.

Heidi dedicates her non-day-job time to mentoring, advising, and creating the leaders the world needs today.. Heidi is President of the Women Executives Channel Advisory Board, a member of the Board of Directors for the global non-profit Rising Worldwide, executive sponsor of Accela's Diversity Equity & Inclusion Employee Resource Group, and a member of Chief and the Athena Alliance. Heidi is a past Co-Chair of National League of City’s Corporate Partners Leadership Council, is a Business Mentor at Bishop Ranch Intelligence Innovation Accelerator and CITRIS Accelerator at UC Berkeley, and was an Adjunct Professor of Business Strategy at San Francisco State University, College of Business.

Heidi earned her M.B.A. in International Strategy from New York University’s Stern School of Business and her B.A. in East Asian Studies from Middlebury College, where she learned to speak Mandarin Chinese.

What you’ll learn about in this episode:

  • How important it is to balance being human in marketing and not solely focused on data (although still important)
  • Keys to success in building a high-performing marketing team
  • How to balance the quest to drive results with building a magnetic brand
  • The value of being focused on purpose in addition to profit and how that can inspire and uplift teams

Additional resources: 

Data-Driven Marketing with Erich Ziegler02 Nov 202200:35:11

Erich Ziegler is the Interim GM, EMEA at CircleCI. He is incredibly calculated in his decision-making and is laser-focused on prioritizing the most important business drivers to achieve impactful results.

Since joining CircleCI six years ago, Erich has risen to the challenge of building a team that successfully markets to developers. In that time he’s delivered >100% year-over-year growth, which is largely due to his data-driven marketing approach.

Prior to CircleCI, Erich led marketing teams at RingCentral, Intuit, PayCycle, and Netflix and was featured in the 2020 documentary, “Netflix vs the World” for his role in their hypergrowth. 

What you’ll learn about in this episode:

  • The system Erich created while at Netflix to manage and maximize demand gen efforts and why it worked so well
  • How the model Erich created at Netflix for a direct to consumer brand transitions into the B2B space
  • How to cultivate the relationship between marketing and sales successfully
  • Thoughts on what marketing trends that might stick and which ones might fade over time
  • Advice for new marketers about how to increase their expertise in marketing and to win others within their organization, especially in leadership

Additional resources: 

Driving Growth Via Questions, Curiosity, & Analytics, with Michael Freeman19 Oct 202200:50:06

Michael joined Skilljar with 20+ years of marketing, strategy, and operations experience across a broad set of industries, from startups to the Fortune 100. Most recently, Michael was the CMO at Certent (acquired by Insightsoftware), a SaaS provider for equity management and financial reporting software. Prior to that, he held a number of roles of increasing responsibility and leadership at companies such as Adaptive Insights (acquired by Workday), Highfive, ShoreTel, Mecalux, Teleflora, The Walt Disney Company, and Maersk. Michael has a BA in Communications Studies from University of California, Los Angeles and an MBA, also from UCLA – The Anderson School of Management.

What you’ll learn about in this episode:

  • How layering a customer education strategy in with the rest of your marketing efforts can be a great customer attraction and retention strategy
  • Some of the ways that measure the success of a customer acquisition strategy
  • The difference between reporting and analysis and insights
  • What the keys were to great inbound marketing in 2022, and now heading into 2023
  • How platforms have evolved and changed to help us do better inbound marketing

Additional resources: 

Building Authority Through Public Speaking, with Michael Port12 Oct 202200:53:54

Michael Port is the author of nine books, which have been translated into twenty-nine languages. A few of them have become perennial bestsellers and made it onto such lists as the New York Times, the Wall Street Journal, and USA Today. Some have won awards from 800-ceo-read and Amazon. After delivering thousands of paid speeches on the world’s biggest stages, Michael and his wife, Amy, built Heroic Public Speaking HQ , a performance training center, to develop and nurture the next generation of professional speakers along with CEOs and founders, bestselling authors, business owners, and people leading movements and advancing important causes. More at www.HeroicPublicSpeaking.com.

What you’ll learn about in this episode:

  • Tips for staying focused and energized while working at a high level across many things at a time 
  • The difference between a thought leader and and influencer
  • The formula for creating a sustainable speaking career
  • The importance of intentionality behind the speaking process
  • The two things that reduce nerves when you're going to give a speech
  • How you develop fractals for speaking so you can effectively spread your ideas and help your overall efforts at building influence as a leader

Additional resources: 

HubSpot Deep Dive, with Ben Slager14 Sep 202200:32:55

Ben Slager is a seasoned account manager currently working as Principal Customer Success Manager at HubSpot. He resides in Seattle with his wife and Siberian cat, Ladyhawke.

Ben has extensive experience managing customers and helping them solve complex challenges. He’s worked in a broad spectrum of industries from non-profit fundraising to healthcare to tech. Ben holds a Bachelor’s degree in Business Administration: Marketing from Dordt College.

Away from work, you can find Ben supporting all the Seattle sports teams, playing indoor soccer, campaigning with his friends in D&D, or relaxing with his family on the couch.

What you’ll learn about in this episode:

  • The important role listening and asking good questions play in solving problems
  • What HubSpot product releases/enhancements announced at Inbound 2022 Ben is most excited to share with his clients
  • How HubSpot has evolved it’s platform to better serve large enterprise clients
  • Operations Hub, it’s capabilities and how it helps HubSpot fulfill on the promise of being an all-in-one CRM
  • Ways you can utilize Service Hub even if your business doesn’t need a customer help desk or ticketing system
  • Simple hacks Ben has learned to keep your HubSpot portal running efficiently and smoothly

Additional resources: 

Content, Creativity, & Storytelling, with Brad Steinbacher31 Aug 202200:33:59

Before he entered the world of marketing, A Brave New’s Content Director Brad Steinbacher spent 14 years as a journalist and editor at Seattle’s leading alternative newspaper The Stranger. His marketing work has included creating content for Fortune 500 companies, political campaigns, and penning opinion pieces for former members of Congress and professional sports stars. At A Brave New, Brad guides and oversees all content for clients, ensuring brand guidelines and voices are followed, and generating new ideas for content delivery. In his free time, Brad enjoys sports, playing video games, and pretending that he’s not actually middle-aged.

What you’ll learn about in this episode:

  • Brad’s journey from journalist to seasoned content professional
  • The lessons that Brad learned in the newsroom that have helped he and his team create better content for clients
  • Ways to keep your content fresh when it feels like you’ve exhausted every single approach to your content
  • How to find inspiration (especially by reading nonfiction and unplugging from technology)
  • How brands can level up their content game 
  • The important things companies need to think about as they use content to build brand differentiation

Additional resources: 

Eight mistakes to avoid when rolling out your brand, with Josh Dougherty22 May 202400:28:26

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B branding, content strategy, and design agency specializing in helping tech and healthcare brave, bold, and memorable brands. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth.

What you’ll learn about in this episode:

In this episode Josh discusses the importance of a well-managed brand rollout and eight mistakes to avoid during that rollout. The mistakes he discusses include:

  1. Rolling out your brand with legal issues unresolved
  2. Rolling out with key parts of your brand in wet cement
  3. Moving forward without having your messaging fully defined and dialed in
  4. Losing interest in the brand rollout before 18 months to 3 years has passed
  5. Allowing short-term pressures, like quarterly sales goals, dictate strategic direction
  6. Letting ease dictate decisions
  7. Forgetting the customer in your brand rollout decisions
  8. Committing less than 100% to the brand direction

As Josh discusses each of the mistakes, he shares stories about past branding projects and explains how to avoid each mistake.


Additional resources: 

How To Effectively Roll Out Your Brand, with Josh Dougherty17 Aug 202200:27:08

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

  • Why a disciplined band rollout process is necessary
  • The length of time it will take to for people to start internalizing the brand and repeating it back to you
  • The difference between brand and marketing
  • Why a brand rollout must be treated as more than ust a marketing campaign
  • How to effectively roll out your brand to the two most important groups of people: your team and your customers
  • The key elements of a brand implementation plan
  • What to think about when planning and executing your internal and external launches
  • How to leverage a content strategy and ongoing brand training to maintain momentum over the course of the first year after launch and into the future
  • What do do if you realize that you’ve gone off course 3-5 years after your brand launch and once again sound like everyone else 

Additional resources: 

The Power Of Brand, with Fabian Geyrhalter03 Aug 202200:44:14

Fabian Geyrhalter is a brand strategist and creative director who was born in Vienna, Austria and has been living in Los Angeles for well over half his life. He understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner.

Fabian has deep expertise in guiding companies through their brand transformations and has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post.

All three of his books became international Amazon best-sellers and turned into go-to resources for entrepreneurs and marketers alike. From his Resonaid brand strategy workshops to the Hitting the Mark podcast, Fabian is in a constant stimulation cycle, which is clearly visible when he advises clients or shares his insights with his followers.

In 2022 Fabian launched a product startup, Toneoptic, which brings innovation, coupled with his brand-thinking, to the vinyl record storage system space.

What you’ll learn about in this episode:

  • How Fabian’s fascination in logos as a child grew into a passion for building brands that build authentic emotional connections with 
  • Why every company must invest in brand if they want to succeed
  • How brands like Liquid Death succeed by being bold and focusing on a narrow niche
  • How early stage startups can leverage great branding to ensure their product gets noticed
  • Why B2B brands should loosen up and realize they are building connections with people, just like everyone else
  • Why emotions lie at the core of any great brand
  • How to break through any mental blocks as you’re trying to uncover the emotions behind your brand
  • How to go about naming creating a great name for your company

Additional resources: 

How Trust Builds High Functioning Teams, with Hunter Gatewood13 Jul 202200:35:44

Hunter Gatewood teaches individuals and teams how to build their dream team through tactical moves and healthy work relationships. His course “The Six Culture Builders for Team Leaders” is the shortest and most encouraging leadership program out there for people who lead from the middle of their organization. His experience includes work as a social worker and coaching change management and process improvement for 200+ work teams.

What you’ll learn about in this episode:

  • Hunter’s unique approach to coaching mid-level leaders in organizations to build strong and resilient teams
  • Why trust is a vital component of any high functioning team
  • The freedom that comes within a team to constructively disagree and push for better results when the team is operating in a high-trust environment
  • What to look for to determine if your team lacks trust & how that relates to crabs in a bucket
  • Specific how-tos that you can put in place with your team to start building trust now

Additional resources: 

Marketing As A Catalyst For Growth, with Deepika Kumar29 Jun 202200:33:40

Deepika is a marketing leader with over 20 years of experience in building global brands, driving revenue growth, and achieving business impact for technology companies. As the Chief Marketing Officer at CareJourney, she is responsible for the development and execution of the company’s marketing strategy, positioning, brand management, and demand generation programs.

Prior to CareJourney, Deepika served in leadership positions at several well-known B2B companies, including Bloomberg Law (a Bloomberg, LP company), CEB  (now Gartner), and Claraview (a division of Teradata) where she executed large-scale, global marketing programs for multiple SaaS products across the NA, EMEA, APAC, and LATAM markets.

Deepika holds a Bachelor's degree in Political Science from Hindu College, Delhi University as well as Marketing certifications from the Cornell Johnson Graduate School of Management and the Thunderbird School of Global Management. She is a founding member of Chief D.C., the only private membership network focused on connecting and supporting women executive leaders.

What you’ll learn about in this episode:

  • The ways that marketing can serve as a catalyst to drive your organization forward
  • How to evaluate the current state of your marketing efforts and determine the immediate next steps to take
  • How to build trust and engagement with sales teams using data, results and conversations in order to ensure that you can drive results together
  • Methods for developing a clear value proposition and communicating effectively with multiple complex audiences
  • How Deepika’s approach changed during the pandemic, and what learning she’ll continue to utilize going forward
  • What data Deepika leverages to determine the effectiveness of marketing efforts
  • How to evaluate when to look for outsourced help for marketing efforts

Additional resources: 

Curiosity, Continuous Learning & Embracing Constant Change, with Alison Tyrrell22 Jun 202200:36:01

Alison Tyrrell is the Head of Marketing at SilverCloud Health. She is a multi-award-winning marketer, with over 17 years of global marketing & communications experience. She has worked in multiple countries, with some of the world's largest brands. Alison has a keen interest in psychology, behavioral economics and anthropology and brings these learnings and insights to her work where possible. She is motivated and passionate about using marketing for positive impact and has spent the last 7 years within ESG and Healthtech.

What you’ll learn about in this episode:

  • How marketing in healthtech differs from other industries
  • Methods for controlling complexity when marketing to numerous complex audiences
  • Alison’s passion for understanding people and how they make decisions, and how that influences her decisions in marketing
  • How Alison has harnessed an incredible curiosity and drive to ask questions to continuously learn new things and grow her expertise over the course of her career
  • The importance of never giving up in marketing, but rather embracing pivots so that you can move in a different direction
  • Why you should hire a goat to join your next Zoom meeting using Goat-2-Meeting
  • The influence neuroscience, behavioral science, and anthropology can have on marketing
  • How to ensure innovation is possible even if failing fast isn’t an option for your organization

Additional resources: 

Building A Marketing Strategy, with Josh Dougherty15 Jun 202200:34:21

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

  • The benefits of building a developing a marketing strategy
  • How strategy differs from tactics
  • How to build a marketing strategy that thrives in disruption
  • The importance of data and research
  • How to structure your marketing strategy
  • How to identify the right tech stack to deliver on your strategy

Additional resources: 

Avoiding Marketing Extinction Through Continuous Learning, with Josh Dougherty25 May 202200:20:50
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

  • What specific dinosaur fossils you can see at Bozeman’s Museum of the Rockies
  • Why marketers are typically more at risk of a slow extinction vs. a sudden one (aka the meteorite that killed the dinosaurs)
  • How this slow extinction can be be avoided by embracing continuous learning
  • Why books, blogs & podcasts, a community of learning should all play a part in your learning mix
  • How to turn your learning into action by implementing just 1 think for each resource you consume

Additional resources: 

Creating A Strong Visual Brand, with Phil Padilla11 May 202200:33:47

A Brave New’s Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to end, and achieving positive business results. 

What you’ll learn about in this episode:

  • What makes our Art Director Phil Padilla tick and how he thinks about brand
  • The key things Phil keeps in mind each and every time he embarks on a branding project
  • Why McDonald’s and Nike have more in common than you think
  • The importance of maintaining brand consistency across channels as you work on building your brand
  • Why a little bit of fun is important and valuable for even the most serious brands

Additional resources: 

Working With Stakeholders On Brand & Strategy Projects, with Josh Dougherty27 Apr 202200:27:49

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

  • Why multiple viewpoints are essential in branding and strategy projects
  • Why we fear giving (too many) stakeholders a voice
  • How projects can be transformed by embracing stakeholder involvement
  • Tools for:
    • Building trust and engagement with stakeholders
    • Facilitating health disagreement to create a better end product
    • Incorporating stakeholder input without watering down the end product
    • Working with other core team members to manage stakeholder involvement
    • Maintaining momentum in your project

Additional resources: 

The State of Content, with Josh Dougherty13 Apr 202200:34:50

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

  • Content trends - what everyone should be considering/thinking deeply about 
  • The ways we excite and energize people about our products and our services aren't going to change - even if the way we communicate does.
  • Focusing on your audience is one of the most important principles or trends that we need to think about now more than ever.
  • The quality of lead is more important than the quantity.
  • Content variety is very important - it allows you to catch people at various points in their current mind state.

Additional resources: 

Building Big Bold Brands, with Karley Cunningham24 Apr 202400:45:39

Creative Strategist & Growth Accelerator Karley Cunningham develops brand leaders by taking businesses from overcrowded, competitive spaces into blue ocean territory, where they can confidently stand out and thrive.

Her international client base benefits from accelerated growth, profit and stability as her innovative Surefire Method™ provides them with an infallible business strategy and brand toolkit to stand out in the sea of sameness, attract the people their business needs to thrive, and become a brand leader in their industry. Karley’s entrepreneurial success story is featured in the awarded book The Widest Net by Pam Slim. Believing deeply in the practice of ‘givers gain,’ she’s developed a global network and rarely goes a day without making a referral or connection. When not focusing on the business or expanding her network, she can be found somewhere in the mountains of the Pacific Northwest with her wife and dog in their 4x4.

What you’ll learn about in this episode:

  • Trends in the branding space, what business owners, marketers, and others should be thinking about
  • Why branding is not marketing, and the implications this has for how you build your brand
  • Karley’s Surefire Strategy that she uses to help companies refine their strategic direction and craft winning brands
  • How to evaluate a branding firm if you’re about to start a branding effort
  • Why it’s essential to have the C-Suite involved in any branding process
  • How to use your values to create a truly differentiated organization

Additional resources: 

Peripheral Thinking And Innovation, with Paul Daniels30 Mar 202200:39:18
Paul Daniels is a keynote speaker and Founder & CEO of Peripheral Thinkers™ - a collaborative think-tank – where entrepreneurs, business owners, and corporate leaders learn, share, and apply lessons that propel their companies beyond obstacles and change the trajectory of industries worldwide. 

He is also the Chief Revenue Officer for Intelligent Contacts (a communications and payments SaaS company), Board Advisor for two start-ups, and author (book release May 2022).

Paul was labeled stupid, slow, lazy, and a daydreamer as a child. Undeterred, Paul has successfully applied lessons from one experience to the next. From personal to professional. Industry to society. Battlefield to cornfield. His unique perspectives on challenging conventions and creating unlimited paths to success, regardless of market conditions, have influenced companies of all sizes, including GE, UnitedHealthcare, Atos, WebMD, and AT&T. 

Five decades removed from his childhood labels, Paul's achievements as an executive, entrepreneur, advisor, inventor, and speaker span two dozen industries, 27 countries, and more than $2.3 billion in new annual revenue.

What you’ll learn about in this episode:

  • Gain a basic understanding of peripheral thinking.
  • Learn how peripheral thinking can drive innovation.
  • Learn how removing your focus from the challenge you face to focus and learn about things on the periphery of that challenge can lead to breakthroughs.
  • Discover what a baker in Bulgaria and JFK have to do with innovation.
  • Uncover practical steps to take to start building an idea repository that you can leverage to solve difficult problems in unique ways.
  • Learn how peripheral thinking can help you pivot quickly to react to an ever-changing business environment.
  • Take away actionable steps to start exercising your peripheral thinking muscles.

Additional Resources:

Branding Is Memory Curation, with Josh Dougherty16 Mar 202200:36:45

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

A company is only as important as the memory it leaves in its customer’s minds. In this episode Josh will explore:

  • Why branding is important
  • Why entrepreneurs and founders should focus on branding
  • The connection between branding and memory
  • 3 Questions to ask as start working on your brand
  • How great brands align teams to work more effectively, redefines how people think about a category or product, and free companies from price competition

Additional Resources:

It’s Bittersweet: Polly is leaving ABN, with Josh Dougherty02 Mar 202200:40:57

Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • How Josh and Polly built A Brave New and their lessons learned in that process
  • Key challenges businesses face as they start out and begin to grow
  • How to build a working relationship that can thrive under stress
  • Why now is the time for Polly to leave A Brave New and what she’s doing next
  • Josh’s vision for A Brave New going forward

Additional Resources:

ABM is B2B Marketing 2.0, with Polly Yakovich16 Feb 202200:19:17

Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • Why ABM is becoming synonymous with B2B Marketing - the only method that is successful
  • How ABM can bring you business transformation with an account-centric approach
  • Why only 1% of leads generally become clients, a 99% fail rate
  • Why you need to destroy the silos between marketing and sales and become one singularly focused organization
  • How an account-centric approach changes acquisition, upsells, and client retention

Additional Resources:

Design Thinking, with Hannah Berson26 Jan 202200:49:24

Hannah is the founder and CEO of SALT Collaboratory, a consulting company that helps clients acquire Design Thinking skills to amplify focus, collaboration and creativity in their work.

Prior to SALT Collaboratory, Hannah was a Principal at leading consulting firms including Point B in Seattle and Cap Gemini Ernst and Young (CGEY) in London.

Hannah uses Design Thinking to help clients develop deeper insights into problem spaces and create more innovative solutions to their prioritized challenges. Her work helps teams become more engaged, aligned, productive, diverse and optimistic in their work.

Hannah has a CFA, an MSc from the London School of Economics and a BA from the Hebrew University of Jerusalem. She is a LUMA Certified Instructor in Design Thinking. 

What you’ll learn about in this episode:

  • How a career in management consulting led Hannah to a new way of problem solving through design thinking
  • Why the innovation challenge for most organizations is bigger than any one person can solve
  • Why most organizations need a more collaborative and innovative approach to developing and implementing solutions
  • How design thinking is uniquely suited for organizations with complex challenges, but who can come up with the answers internally with the right help
  • How open and curious teams can solve problems that seem unsolvable
  • How teams that embrace design thinking can grow in their skills while they participate
  • How a flexible design thinking approach can be applied to broad issues from strategy and planning, to building a smart rollout plan

Additional resources:  

How We Work With Clients (And Why It Works), with Polly Yakovich12 Jan 202200:31:21

Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • Why talented marketing agencies (and marketers) are easy to find, but amazing working relationships can be elusive, or break down over time
  • How to choose the right partners: agencies, freelancers, and more
  • Why honesty is always the best policy, even when that means getting honest with yourself
  • How to give and receive feedback
  • How to maintain the relationship and grow together

Additional Resources:

Reflecting on 2021, with Josh Dougherty22 Dec 202100:45:25

Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • Get to know Josh and Polly a little better as they answer questions about their year in review - the good, the bad, and the delicious
  • Why 2021 was overwhelming in both good and bad ways - personally and professionally
  • Why identifying your limits and when you need a break is necessary
  • Why it’s still important to focus on the fundamentals
  • How to show more empathy to clients
  • The importance of clear communication

Resources:  

Leading with Courage, with Kim Campbell15 Dec 202100:47:24

Kim “KC” Campbell is a retired Air Force Colonel who served in the Air Force for 24 years as a fighter pilot and senior military leader. She has flown 1,800 hours in the A-10 Warthog, including more than 100 combat missions protecting troops on the ground in both Iraq and Afghanistan. In 2003, Kim was awarded the Distinguished Flying Cross for Heroism after successfully recovering her battle-damaged airplane after an intense close air support mission in Baghdad.

Kim is a distinguished graduate from the United States Air Force Academy. As a Marshall Scholar, she earned a Master of Business Administration from the University of London and a Master of Arts in International Security Studies from the University of Reading in England. Kim’s Air Force assignments include leadership roles as a Group Commander, responsible for over 1,000 Air Force personnel in South America, Central America, and the Caribbean. Kim also served as the Military Assistant to the Under Secretary of Defense for Policy, advising the number three civilian official in the Department of Defense on national security and defense policy issues. She also served as the Air Force Senior Fellow at the Atlantic Council, a pre-eminent think tank promoting international leadership and engagement. During her time as a fellow, Kim participated in strategy sessions with ministers of defense, military leaders, and CEOs. Most recently, Kim served as the Director, Center for Character and Leadership Development at the Air Force Academy, responsible for the professional development of faculty and staff and reinforcing character and leadership programs within the 4,000-member Cadet Wing. Connect and learn more at www.kim-kc-campbell.com.

What you’ll learn about in this episode:

  • How having a fighter pilot mindset can help you succeed and improve when things are going wrong
  • What strategies you can use to normalize and deal with your fears 
  • How to stop putting pressure on yourself as a woman in leadership
  • Why a 50/50 balance between work and life doesn’t work 
  • How your anxiety and stress can help you make brave decisions and lead with courage
  • How Kim’s airplane being hit in Baghdad prepared her to make difficult decisions in life
  • Why being the only woman in the workplace helps you build credibility
  • How to generate ideas with a culture of trust and connection with your colleagues

Resources:

Additional resources:  

Meeting End of the Year Goals, with Josh Dougherty08 Dec 202100:38:27

Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • How to achieve your goals in the final weeks of the year
  • What action items will bring you the closest to meeting end of year goals
  • Should you focus on more direct or indirect marketing and messaging during Q4
  • What ways can you increase the urgency on your website or user journey
  • How to spend the remaining money in your budget before you lose it
  • What can you do to better understand your customers next year
  • How many KPIs should you have each year to get the most reward

Resources:  

Utilizing Grassroots Efforts, with Erica Klinger01 Dec 202100:43:55

A seasoned digital marketing strategist with expertise in brand content development, digital advertising, and advocacy campaigns. Erica Klinger is responsible for helping some of the most consequential and impactful brands and non-profits tell their stories to audiences that matter. Erica’s strategic vision and data-driven approach have helped Fortune 500 companies and major non-profits generate unprecedented audience growth and bottom-line impact.

Currently, Erica is the Senior Director of Marketing at the Association for Accessible Medicines, the advocacy arm of the generics and biosimilars industry, where she works to ensure greater patient access to generic and biosimilar medicines. At AAM, Erica uses emerging digital and social media marketing techniques to convene and educate a diverse group of stakeholders to achieve priority goals.

Before joining AAM, Erica was the Director of Interactive Promotion and Strategy at St. Jude Children’s Research Hospital and the Director of Marketing at Seattle Foundation. Erica has held VP channel strategy, creative director, senior digital strategist, and web developer roles at digital agencies and directed the digital creative, applications, and ad campaigns for Fortune 500 companies including Hilton Worldwide and FedEx.

Erica’s unique experience as a digital pioneer and strategic marketer has created unprecedented campaign results and earned her speaking appearances and podcasts including Voices of Advocacy podcast, Advocacy Desk podcast, Public Affairs Council Advocacy Conference 2020, National Press Club's PR Summit DC 2019, ASAE 2019 Annual Conference, CommA Conference for Foundations and the first-ever Google Nonprofit Summit in DC.

Erica enjoys using sophisticated digital strategies to digitally transform organizations and crafting high-value, educational consumer content. A mother of three with a passion for the outdoors, Erica enjoys spending time with her family and hiking in her free time.

What you’ll learn about in this episode:

  • Why generic pharmaceutical companies have a unique marketing challenge and need more education and advocacy support than traditional pharmaceutical brands
  • How grassroots advocacy can be more impactful than standard marketing practices for the right products
  • How do you start a grassroots effort from scratch without a list 
  • Why Erica has found greater success with infographics, videos, and quizzes than less visual forms of content like emails
  • How the pandemic has allowed older generations to conquer the hurdle of technology, first out of necessity and now preference
  • How Erica learns new MarTech tactics and strategies from others in her industry and decides which to test

Resources:

Additional resources:  

A Brave New’s website: www.abravenew.com

Pipeline Marketing, with Matt Heinz10 Apr 202400:37:56

Matt is President and Founder of Heinz Marketing with more than 25 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.  

Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.

Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management, Top 50 Sales & Marketing Influencers and Top 50 Keynote Speakers.   Matt and his wife Beth live in a 105-year-old historic farmhouse they renovated in Kirkland, Washington and share with their three children, two dogs, two cats, and several chickens.

What you’ll learn about in this episode:

  • How Matt and his team at Heinz Marketing help B2b companies with long and complex sales cycles drive revenue through pipeline marketing.
  • Why Matt believes it’s important to teach internal teams rather than take on the work as an outside partner.
  • About the intersection between pipeline marketing and your brand. We also discuss how brands should influence and impact pipeline marketing.
  • About the importance of focusing on both short term results and long-term brand equity.
  • The value of relationships and human to human selling in all B2B marketing and sales.
  • Why go-to-market motions are getting more lengthy and complex every day.
  • How a go-to-market playbook can help you stay organized AND pivot when agility is needed.
  • The relationship between corporate strategy and effective pipeline marketing.
    How to evaluate and integrate artificial intelligence into your strategy.

Additional resources: 

Navigating the Challenges of the Pandemic, with Hannah Thomas17 Nov 202100:40:46

Hannah Thomas is a dynamic and impactful executive advisor and health science consultant who expertly guides C-suite executives in goal attainment, including developing strategies to successfully drive organic growth, M&As, talent and workforce optimization, technology improvements, product launches, partnership building, and cultural transformations.

As Founder/Principal at New Canvas Advising, Hannah collaborates with business leaders to holistically assess their existing systems, processes, technologies, and policies and determine a strategic plan to achieve both their short- and long-term goals. While offering value to all industries, Hannah leverages her background in clinical research to specialize in meeting the complex and unique needs of clients in the life sciences, biotech, and healthcare sectors.

Having worked with/in large corporations, small businesses, non-profits, start-ups, clinical research centers, hospitals, and more, Hannah understands how to communicate with, influence, and lead technical, scientific, and operations personnel of all levels. She has earned the respect of physicians, PhDs, researchers, and laboratory personnel while also being able to advise decision-makers focused on financial management, regulatory compliance, and business strategy.

Hannah is active in her community, currently holding an appointment to the Council Salary Review Commission for the City of Puyallup. She is also a professional mentor through the Blue Scarf Society with the Puyallup and Sumner Chamber of Commerce. Previously, Hannah co-founded and directed Scent of Water Foundation to provide relief to individuals with financial challenges while suffering from all types of cancer. She has also served as a mentor for students and young female professionals through the Northwest Association for Biomedical Research and Young Women in BIO.

Hannah earned her Master’s in Health Science, focused on Clinical Research Administration at George Washington University as well as a Bachelor’s in Biology from Pacific Lutheran University. Additionally, she completed a comprehensive program at Sandford University for an Advanced Project Management Certificate.

What you’ll learn about in this episode:

  • How Hannah’s career path evolved and led to the founding of her business, New Canvas Advertising
  • Why Hannah feels passionately about the work she does, and what kinds of advertising projects she organizes on behalf of clients
  • How the outbreak of the global pandemic has impacted the overall healthcare sector and how health systems are adapting to these new challenges and opportunities
  • What innovations and developing trends and technologies are emerging within the healthcare industry
  • How the global pandemic is forcing the healthcare industry to grapple with difficult new challenges and shifting patient expectations
  • Why access to robust data is crucial, and how patient surveys and other data collection strategies will be key going forward
  • What challenges and opportunities Hannah sees in healthcare marketing, and why internal marketing will be vital as we begin to emerge from the pandemic

Resources:

Additional resources:  

A Brave New’s website: www.abravenew.com

Harnessing the Power of Community, with Garrett Harding10 Nov 202100:45:19

Garrett Harding (he/him) is the Associate Director of Community Outreach at Huntsman Cancer Institute (HCI). In this role he plans, implements, evaluates, and leads HCI’s community outreach and engagement activities, working in collaboration with the community to build capacity for projects that reduce and address the burden of cancer in Utah and the Mountain West.

 Additionally, he coordinates HCI’s 36-member Community Advisory Board and manages the Community Outreach and Prevention Education program – which is composed of Community Health Educators who provide outreach, screening, education, and connection to research, to diverse and underrepresented communities. Mr. Harding received a degree in public health from Brigham Young University. He is a trained patient navigator, certified tobacco cessation facilitator, and is fluent in Spanish. 

Outside of work, he enjoys cooking, playing golf and tennis, spending time in the Utah mountains, advocating for social justice and equality, and spoiling his 7 nephews and 1 niece.

What you’ll learn about in this episode:

  • How community outreach contributes to a broader public health program and what’s required to demonstrate success
  • The most effective approaches to capture an audience’s attention around scary healthcare topics like cancer and cancer prevention
  • How Huntsman Cancer Institute’s marketing messaging found success with emphasizing small steps and without utilizing fear tactics
  • Why it’s important to consider your audience needs, and how to make messaging more inclusive
  • What mistakes Garrett made with negative messaging and how he was able to adapt his approach to be better received
  • How to prioritize community outreach and education within a healthcare organization’s broader marketing and PR efforts
  • How to effectively prioritize and communicate the organization’s brand in partnership with community outreach, marketing, and PR

Resources:  

Additional resources:  

2021 Trends and Preparing for 2022, with Josh Dougherty27 Oct 202100:35:40

Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • What Salesforce's 2021 report revealed about how marketers feel about today's marketing environment
  • How the unusual challenges of 2021 have impacted (and accelerated) marketing trends, including bringing the marketing and sales teams closer
  • Why the chaos of the last few years has created both challenges and new opportunities for marketing to prove its value
  • Why growth in every industry has been accelerated by the outbreak of the global pandemic, and how privacy law changes have created even greater complexity
  • Why lots of high-quality data is crucial for navigating today's challenges, and why clearly defining your organization's long-term goals and strategy matters
  • Why video as a content vehicle is also an accelerating trend that takes advantage of being "less polished, more human" to connect with viewers
  • Why consumers are increasingly trusting and relying on artificial intelligence throughout their daily lives, and how marketers can leverage AI

Additional resources:  

Marketing Challenges in Advance Care Planning, with Scott Brown20 Oct 202100:45:12

Scott Brown is the Co-founder, President, and CEO of ADVault. He is also the co-editor of the HL7 CDA® R2 Implementation Guide: Personal Advance Care Plan Document, Release 1 Standard for Trial Use and a reviewer of the HL7 CDA® R2 Implementation Guide: C-CDA R2.1 Revised Templates for Advance Directives, Release 1 Standard for Trial Use. Prior to co-founding ADVault, Scott was an international corporate and securities attorney practicing in Paris, France and Dallas, Texas. He earned his undergraduate degree with distinction, graduating Phi Beta Kappa from the University of Oklahoma, and he earned his Juris Doctor degree from Tulane Law School.

What you’ll learn about in this episode:

  • How Scott and his team navigate the complexities of the healthcare industry, and how they identified a need within healthcare that wasn't being served
  • Why healthcare providers haven't been talking about advance care planning, and why Scott is motivated to improve systems and connect people with advance care services
  • What intense marketing challenges Scott and ADVault have faced, and the steps they have taken to overcome these unique obstacles
  • Why one of the major challenges has been getting the attention of the people at the top of large medical provider companies who have the power to affect change
  • How the global pandemic has accelerated progress in informing healthcare providers and consumers of the importance of advance care planning
  • What advice Scott has for organizations new to the healthcare technology space
  • Why the outbreak of the pandemic has highlighted the many ways in which our healthcare systems are struggling and were unprepared for crisis

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Additional resources:  

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