6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If youâre trying to avoid the never-ending grind of a 9â5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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This is Episode #400 of the 6 Figure Creative Podcast.
And it's my last one for a while.
It's been an incredible 400 episodes and itâs helped to build the business to what it is today.
But what got us here won't get us there.
The podcast has been great for people to find us through ads, get sucked into the show, listen to a bunch of episodes, and eventually become clients.
But there's no built-in discoverability.
So we're diversifying and going big this year on YouTube and organic social among other things.
My whole team is flying into Nashville this week to plan it out.
And I don't know exactly when we'll launch or what it'll look like yetâŚ
The podcast feed may light up from time to time with new stuffâŚBut this is the final episode for a while.
For full show notes, visit https://6figurecreative.com/400
#399: The Freelance Industries Where Ads Are a Waste of Money
Season 2 ¡ Episode 399
Tuesday, January 27, 2026 ⢠Duration 25:03
Are there cases where paid ads DONâT work for freelancers
Yes, and I cover them on this weekâs podcast episode.
If youâre in one of these industries, ads might be a waste of money.
If youâre NOT in one of these industries, you then whatâs your excuse?
There really shouldnât be any reasons not to make them work, unless you just donât want more clients.
You could realistically go from someone seeing your ad to paying you money the same day (or at least within a week or so).
For full show notes, visit https://6figurecreative.com/399
#398: Why Paid Ads Arenât Working For You (7 Fixes for Creative Freelancers)
Season 2 ¡ Episode 398
Tuesday, January 20, 2026 ⢠Duration 37:43
If youâre a freelancer and youâre NOT running paid ads, chances are you fall into one of two types:
Type 1: Never tried paid ads because they were too intimidated, too overwhelmed, or convinced they won't work.
Type 2: Tried ads and for whatever reason, they didnât work
Most freelancers don't even know they're doing it wrong.
Common scenario:
You spent $100 on ads.
Nothing happens.
You shrug and say, "paid ads don't work for me."
But you have no idea WHICH part didn't work.
Was it your hook? Your offer? Your landing page? Your inquiry form? Your sales process?
All of the above?
But most freelancers wonât take the time to figure out what went wrong.
They just know "it didn't work."
That's like saying "my car doesn't work" without knowing if it's the battery, the engine, or if you just forgot to put gas in it.
If you're Type 1, this episode could save you from wasting thousands.
If you're Type 2, this episode will show you exactly what went wrong.
For full show notes, visit https://6figurecreative.com/398
#397: The $500 Ad Budget Challenge Every Freelancer Needs to Take
Season 2 ¡ Episode 397
Tuesday, January 13, 2026 ⢠Duration 28:43
The #1 fear that freelancers have with paid ads?
Theyâre terrified of lighting money on fire and never getting it back.
I get it. It feels like a gamble that may not actually get you clients.
And if this is you, Iâve got a challenge for you that I hope will change your mind.
Itâs called the $500 ad budget challenge.
I want to prove to you that itâs possible to turn $500 into $5k or more with paid ads, if you do it the right way.
If youâre ready to keep an open mind, listen to this weekâs podcast episode where Iâll cover:
The 3 prerequisites to running paid ads (if you have all 3 of these, youâre in a good position)
Our âsmart testing processâ to squeeze all the juice out of a $500 budget
Real stories of clients who have gotten $5k, $15k, $25k clients from less than $500 in ad spend
How to get us to pay for your first $500 in ads
For full show notes, visit https://6figurecreative.com/397
#396: How to Promote Yourself Without Destroying Your Premium Brand
Season 2 ¡ Episode 396
Tuesday, January 6, 2026 ⢠Duration 22:01
Itâs January. You know what that means?
Well, it might be âpanic about how slow the holidays wereâ time.
But for smart freelancers? Itâs the start of our favorite season: cheap AF ads.
The holidays are insanely expensive and competitive for paid ads.
Black Friday, Christmas, end of year deals - itâs a marketing free-for-all that drives up costs and makes it nearly impossible to be heard.
The beginning of the year is the complete opposite. The noise has died down and in its place is a golden opportunity for freelancers.
With fewer businesses competing for attention, the cost to reach your ideal clients plummets, making it easier than ever to generate leads and clients for your business.
You know this, but in the back of your head you have this fearâŚ.
âIf I run ads, wonât it cheapen my image or damage my brand?â
This is one of the top toxic beliefs that freelancers have, and today I want to call it out and address it.
Hereâs whyâŚ
We just brought a new client into our coaching program and heâs making half a million dollars a year as a freelancer.
He still has capacity for clients - but this was one of the hardest closes Iâve ever had.
Not because he didnât trust us. Not because he couldnât afford it.
But because he was concerned that paid ads would damage his brand.
Reality check: Ads do not hurt strong brands. Bad messaging hurts brands.
This episode takes a deep dive into How to Promote Yourself Without Destroying Your Premium Brand.
Because if:
Rolex can spend $100 million per year advertising their watchesâŚ
Birkin bags sell for $300,000 and have a six-year wait list but Hermès still runs paid adsâŚ
What makes YOUR freelance business so special?
The answer: itâs not. And you can absolutely run paid ads in a way that actually grows your brand reputation.
Thereâs a specific reason Iâm bringing this up nowâŚ
Next week, weâre offering something special to a handful of freelancers.
And it MIGHT have something to do with us giving you $500 to spend on ads, so you can test completely risk free and find a profitable strategy without spending a dime of your own money on ads.
Youâll get more info about that soon, but for now listen to this episode.
For full show notes, visit https://6figurecreative.com/396
#395: She Made $60k In 2 Months⌠After She FINALLY Faced This Fear
Season 2 ¡ Episode 395
Tuesday, December 30, 2025 ⢠Duration 15:29
Pop quiz:
What do freelancers fear MORE than death, public speaking, and spiders?
Answer:
Potentially, maybe, somewhat looking desperate when it comes to getting clients.
Itâs not your faultâŚback in school most of us were taught to stay quiet, not stand out from the crowd.
That being âpushyâ and asking for what you want is bad.
You're taught that if you stay invisible, you'll never face rejection.
And while that kinda sorta works in high schoolâŚ
In the business world, it means you never **post about your work on social media.
You never go all in with content marketing.
And youâre afraid to actively make offers to potential clients (if Iâm good, theyâll just come to me, right?)
But marketing isnât desperationâŚitâs just marketing.
The stuff that you're avoiding doing because of the fear of looking desperate?
Exactly the same stuff that successful business owners do (without any hesitation whatsoever).
One of our clients is a brand designer who had this exact fear.
And when she finally overcame it, she had some of her best months EVER.
If you secretly fear âlooking desperateâ (or you actually ARE desperate), this oneâs for you.
For full show notes, visit https://6figurecreative.com/395
#394: How to Increase Referrals by Fixing These 7 Referral Killers
Season 2 ¡ Episode 394
Tuesday, December 23, 2025 ⢠Duration 28:45
Two freelancers.
Both relying on referrals to bring in clients.
One is fully booked solid with a 3-month waiting list.
The other is barely scraping by.
What makes the difference?
These 7 âReferral Killers.â
Get them wrong, and youâll struggle for clients.
Fix even just one of them, and youâll get more leads and higher-quality projects.
In this episode, we cover:
How to give yourself a âreferrability scoreâ
The secret force multiplier that makes all the difference
How one freelancer spent $927 to land over $32,000 in projects (plus repeat projects and referrals)
How to determine your #1 referral killer and fix it FAST
For full show notes, visit https://6figurecreative.com/394
#393: Most Pure Creatives Are Selfish (Hereâs Why That Matters)
Season 2 ¡ Episode 393
Tuesday, December 16, 2025 ⢠Duration 37:40
Pure creatives are selfish.
They create art for themselves.
And your potential clients donât care about your personal creativity.
They care about what's in it for them.
So as a creative, we can't just be selfishly isolated in our little rooms creating art for art's sake because it fulfills us.
When it comes to actually being a business owner, we have to create real value for other people, which means we can't be selfish when it comes to our creativity.
We have to share it with others.
As it says on the wall behind me in my office, âIt takes more than passion.â
If youâre running a freelance business, donât forget - youâre running a business.
And that takes entrepreneurial skills that may not come naturally for many creatives.
This weekâs episode is about finding the sweet spot between creativity and entrepreneurship.
Both the creative and the entrepreneur are essential elements of your freelance businessâŚ
And there are good parts and bad parts of both.
In this episode youâll discover:
Balancing the creative and entrepreneurial sides of your brain
What entrepreneurs understand that creatives don't
Using people, processes, and systems, to create value
Keeping your creative spark alive
Scheduling time for creative and entrepreneurial tasks
Expanding your horizons by joining communities and finding mentors
For full show notes, visit â https://6figurecreative.com/393â
#392: Paid Ads vs Organic Content: What Actually Works in 2026?
Season 2 ¡ Episode 392
Tuesday, December 9, 2025 ⢠Duration 43:53
You know what's wild?
I had three of my coaches (Richie, Dennis, and Rob) on the podcast this week to settle the organic vs. paid ads debate once and for all.
Combined, they've spent tens of millions on paid ads and generated hundreds of millions in revenue for clients.
And here's what they said:
If you're doing organic without paid ads, you're playing marketing on hard mode.
Organic takes 90-100+ videos before you hit an inflection point. Each piece takes 3+ hours. And you're competing against dopamine-engineered content designed to keep people scrolling.
Meanwhile, our clients spend $5-10/day on ads and get 5+ booked calls.
But the weirdest part?
The #1 objection we hear from freelancers about running ads is: "I'll look desperate."
Especially music producers. They think if people see them running ads, everyone will assume they're struggling for work.
Which is... completely backwards.
We break down why in this weekâs podcast episode.
We also cover:
When organic actually makes sense (and when it's a waste of time)
Why choose YouTube over Instagram when creating organic content
The real reason ads + organic work like rocket fuel together
How one client spent $900 and brought in $40K
For full show notes, visit https://6figurecreative.com/392
#391: Why You Keep Struggling with Feast or Famine (and How to Fix It for Good)
Season 2 ¡ Episode 391
Tuesday, December 2, 2025 ⢠Duration 22:47
I need to tell you something you probably don't want to hear.
You don't have a marketing problem. You have a leads problem.
Let me prove it to you:
You're generating less than 5 new leads per month
Some months you get 10 leads, some months you get 1
That's a 1000% variance from your best month to your worst
Meanwhile, my business generates 1,974 leads per month on average
Our variance from lowest to highest month? Only 30%
See the difference?
When you only have 1-10 leads coming in, you're basically starving.
You take whatever clients you can get.
You can't be picky.
You can't raise your rates.
And you're one bad month away from panic mode.
The answer? Uncomfortably simple:
You need more at-bats. More opportunities. More people in your pipeline who could potentially become clients.
And the best way to fix that?
Paid ads.
In this week's episode, you'll learn:
The real root cause of feast or famine for 95% of freelancers (and how to fix it for good)
What a niche photography studio doing $50M/year knows that you don't
The exact number of ad variations you should be testing (hint: it's 100X more than you think)
Most freelancers arenât âbad at salesâ - they just donât have enough leads coming in to make their business model work.
Letâs fix that.
For full show notes, visit https://6figurecreative.com/391
