Explore every episode of the podcast 50+ Essential Rules of Great Branding Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Bonus episode: The Unwritten Rule of Personal Branding | 24 Jun 2022 | 00:05:09 | |
Understand your personal branding? Valuable lessons from some of the very best celebrity, sports and tech leaders. | |||
| Rule 82: Perfect email timing | 28 Oct 2021 | 00:01:39 | |
Timing is everything. Particularly when emailing. | |||
| Rule 81: The Copywriter‘s secret | 26 Oct 2021 | 00:01:48 | |
Write on, write on, but don't write on. | |||
| Rule 80: Change the paradigm | 08 Oct 2021 | 00:01:47 | |
Cutting-edge insight from the ultimate innovator. | |||
| Rule 79: The Five P‘s | 08 Oct 2021 | 00:03:09 | |
The essential tool for brand building. | |||
| Rule 78: Meta | 08 Oct 2021 | 00:01:54 | |
Intangibles make all the difference. | |||
| Rule 77: If the shoe fits. | 08 Oct 2021 | 00:02:10 | |
The art of reputation management. | |||
| Rule 76: # ! | 28 Sep 2021 | 00:01:11 | |
Social media traction made simple. | |||
| Rule 75: Get on the brand wagon. | 28 Sep 2021 | 00:02:18 | |
Branding with teeth. An 1880's technique even more relevant today. | |||
| Rule 74: Ask | 28 Sep 2021 | 00:02:07 | |
A question. The tool every brander should use. | |||
| Rule 73: Be like Steve | 23 Sep 2021 | 00:02:01 | |
Steve Job's most valuable secret. | |||
| Rule 72: Michael Scott was right. | 23 Sep 2021 | 00:01:50 | |
Paper? Really? | |||
| Rule 71 :Going viral | 22 Sep 2021 | 00:02:18 | |
In a world obsessed with viral social media posts, it doesn't get better than this. | |||
| Rule 70: Social Media? Be picky. | 21 Sep 2021 | 00:01:53 | |
Navigating the endless effort to keep up with social media branding. The answer is simpler than you think. | |||
| Rule 69: Mix or miss. | 28 Aug 2020 | 00:01:43 | |
The three critical concepts of media synergy. | |||
| Rule 68 : Rebrand it, damn it. | 28 Aug 2020 | 00:02:25 | |
Nothing costs less and does more when change occurs. | |||
| Rule 67: Mess or message? | 25 Aug 2020 | 00:03:17 | |
God made your eyes to organize and prioritize. Includes a surprising special guest who did it best. | |||
| Rule 66: Proof. | 25 Aug 2020 | 00:02:43 | |
One little typo can ruin everything. | |||
| Rule 65: Tie it all together | 06 Aug 2020 | 00:01:47 | |
Branding. Advertising. Marketing. Digital. Make it work together. | |||
| Rule 64 : Win new business | 30 Jun 2020 | 00:02:34 | |
The simple rule to win new clients and beat your competition. | |||
| Rule 63 : Apple picture. Or, Apple word. Never both. | 23 Jun 2020 | 00:02:19 | |
Great branding? Keep it simple. In fact, as incredibly simple as possible. | |||
| Rule 62 : Bill Gates 15 min rule | 23 Jun 2020 | 00:02:35 | |
Every second should count. Just ask Bill Gates, Jeff Bezos and Steve Jobs. | |||
| Rule 61: The most powerful element in design. | 13 May 2020 | 00:02:27 | |
Making a case for the power of face. | |||
| Rule 60: Icons = Ideas | 13 May 2020 | 00:01:42 | |
Study social media icons and you'll understand great branding. | |||
| Rule 58 & 59: The good, bad and ugly of web images. | 13 May 2020 | 00:01:47 | |
Two critical ways to make your web images work. | |||
| Rule 57: The essential old school Google guide | 11 May 2020 | 00:02:17 | |
The secret to Google search? Remember the Yellow Pages. | |||
| Rule 56: Man vs God | 18 Jan 2020 | 00:02:17 | |
How the line and the curve influence brand design. | |||
| Rule 55: The power of empty space. | 17 Jan 2020 | 00:02:34 | |
Making room, leaving borders and the awesome branding power of nothing. | |||
| Rule 54 : Overposting | 27 Sep 2019 | 00:02:35 | |
Social media may be free, but over-doing it will cost you. | |||
| Rule 53: Outdoor, Google & you | 27 Sep 2019 | 00:02:43 | |
A couple clicks can improve your brand and save your thousands. | |||
| Rule 52: The Elvis rule | 27 Sep 2019 | 00:01:43 | |
How to last? It worked for him. | |||
| Rule 51 - Divine details | 26 Sep 2019 | 00:01:36 | |
From minor mistakes to Game of Thrones, the biggest brand issues are often the smallest. | |||
| Rule 50: The 70/30 rule | 28 Mar 2019 | 00:02:52 | |
The power of pictures. | |||
| Rule 49: Understand color | 28 Mar 2019 | 00:02:15 | |
The contradictory science of understanding color. | |||
| Rule 48: Mailing it in. | 28 Mar 2019 | 00:02:34 | |
Want real results? Put your stamp on it. | |||
| Rule 47: You. You. You. | 28 Mar 2019 | 00:01:58 | |
Who knew it was all about you? | |||
| Rule 46: 120 year old advertising advice | 28 Mar 2019 | 00:02:01 | |
Understanding the business from a guy who knows. | |||
| Rule 45: When never to embellish. | 28 Mar 2019 | 00:01:41 | |
When the facts make the case. State the facts. | |||
| Rule 44: Branding's potent four letter word | 26 Mar 2019 | 00:02:34 | |
The most powerful word ever. | |||
| Rule 43: Know your voice. | 26 Mar 2019 | 00:02:34 | |
The difference between right and WRONG. | |||
| Rule 42: Logo logic | 26 Mar 2019 | 00:02:35 | |
Why "...make the logo bigger" is big mistake. | |||
| Rule 41: Best logo ever. | 14 Feb 2019 | 00:02:46 | |
Holy ship. Arguably, the most memorable brand ever. | |||
| Rule 40: Dress your brand for success | 14 Feb 2019 | 00:02:57 | |
Does your branding accurately translate your brand values? | |||
| Rule 39: Branding for the long haul. | 14 Feb 2019 | 00:02:48 | |
There are three essential elements for a brand's legacy. Learn them. | |||
| Rule 38: Impressions vs. Impact | 09 Nov 2018 | 00:02:35 | |
How many messages does a sale take? We'll tell you. | |||
| Rule 37: Order matters. | 09 Nov 2018 | 00:02:29 | |
In branding, film and music, every element propels the story.
| |||
| Rule 36: Fish when they are biting. | 09 Nov 2018 | 00:02:15 | |
Brand 24/7/365 but sell when they are buying. | |||
| Rule 35 : Look for the worst. | 09 Nov 2018 | 00:02:59 | |
How to prevent failure and accurately predict successful creative outcomes. | |||
| Rule 34: Research proves research works. | 07 Nov 2018 | 00:02:35 | |
Are you over-sciencing your branding? | |||
| Rule 33: Brand. Brand. Brand. | 07 Nov 2018 | 00:02:01 | |
The single most effective tool in branding. | |||