Explore every episode of the podcast 2X eCommerce Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| From $10M → $20M: How Tiege Hanley Doubled Revenue While Staying Profitable → Kelley Thornton, CEO | 10 Sep 2024 | 01:03:09 | |
Subscribe to Our Conscious Commerce Newsletter: Shownote available on: https://2xecommerce.com/podcast/ep450/ S9 EP52: Here’s how Tiege Hanley, the men’s skincare brand, sustains bottom-line growth in a challenging market. CEO Kelley Thornton outlines the strategic steps they’ve taken to optimize operations, control costs, and navigate supply chain disruptions. Learn how the brand continues to drive profitability while scaling, using efficient practices and adaptive strategies tailored to market conditions.
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| Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway | 03 Sep 2024 | 01:02:13 | |
Subscribe to Our Conscious Commerce Newsletter: S9 EP51: Kathy is a champion of mastering your "Brand Fundamentals"—Positioning, Purpose, Mission, Values, and Identity. Through her Clarity Catalyst Workshop, she empowers brands to gain crystal-clear clarity on these core elements and effectively leverage them in the marketplace. As a Master Teacher for SKU, the CPG Accelerator, Kathy also lends her knowledge to startup founders through programs like 7-Eleven's Brands with Heart and REI + Founded Outdoors' BIPOC accelerator, helping them craft impactful brand stories and drive success.
Connect with 2X eCommerce:
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| August Update → Kunle Campbell | 16 Aug 2024 | 00:05:04 | |
In this brief episode of the 2X eCommerce podcast, host Kunle Campbell provides an update on the podcast’s schedule and his personal plans. Key highlights include: - August Break: Kunle will be taking the rest of August off to recharge and spend time with family. Thank you for your continued support and we look forward to returning in September with renewed energy and valuable insights. ---
★ Support this podcast ★ | |||
| Food and Beverage Brands C-Suite and Founder Q4 Roundtable - Commerce Accel Expert Panel | 16 Nov 2022 | 00:48:02 | |
This session brings together the tastiest in food and beverage brand builders. They’re sure to have your mouth watering by the end of this talk. You’ll learn why the unboxing experience is just as satisfying for customers as consuming your product, how retail partners are treating their brands and what this means for the industry, which channels best-in-class brands are prioritizing, and more. You’ll also leave with the low-down on the capital investment landscape specific to food and beverage, as well as who is making money, raising money, or just plain going bust (and why). --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| Content and Creatives Creation Strategy for Q4 - Commerce Accel Expert Panel | 15 Nov 2022 | 00:47:08 | |
Do ads work on Gen Z and Gen Alpha? What does a content creator pro’s process look like? What are some mistakes that you might be making but need to avoid in ad creative? Our expert panel answers it all for you and more. You’ll leave with their go to ad creative strategies, and the tools you need to be a creative pro. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| CMOs and Marketing Leaders Panel: Marketing Budget Allocation in a Downturn - Commerce Accel Expert Panel | 14 Nov 2022 | 00:55:58 | |
Current market conditions are perhaps a Perfect Storm for ecommerce: Stratospherically high inflation, low consumer confidence and spiraling Customer Acquisition Costs. So what do you do when consumer confidence has hit record lows? How do you navigate inflation? What is the lipstick effect and can your business benefit from it? Get answers to all these questions and more, as well as a high-level strategic overview from our CMOs and marketing leaders. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| Highly Effective Retention Marketing Strategies for Q4 and 2023 - Commerce Accel Expert Panel | 13 Nov 2022 | 00:56:30 | |
This session promises the best minds in messaging, integrated campaign management, and lifecycle marketing to show you how you need to engage your consumers from start to finish – so that you can create a brand whose journey itself becomes the destination for consumers. Discover how best in class brands are engaging consumers across touch points, and throughout their relationship, to create relationships that stand the test of time. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| Founders Q4 Strategy Roundtable 2 - Commerce Accel Expert Panel | 12 Nov 2022 | 00:52:41 | |
In this session, our expert panelists dive deep into everything you need to know coming into Q4. We cover the best ways to stand out to consumers when they’re being targeted by so many brands, what you need to do during a period where returns can be as high as 40 percent (sometimes more) and more. Our panelists will also reveal their specific playbooks, and what has gone well for them in 2022 (as well as what hasn’t). This session is the ultimate drill down into how to set yourself up for success in Q4, as well as how to avoid the thorniest of peak shopping season issues. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| Founders Q4 Strategy Roundtable 1 - Commerce Accel Expert Panel | 11 Nov 2022 | 00:41:24 | |
This session has it all. Our expert panel covers everything from capital raising, attribution, whitelisting with influencers, category creation, and more. Throughout the next 40 minutes, this group of heavy-hitters in the eCommerce industry will reveal all – showing you what you need to prepare for Q4 this year, and why what you did last year might not be enough in what is expected to be a very competitive final quarter of the year. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| Panel: How to Approach Q4 Social Advertising in a Downward Economy | 07 Nov 2022 | 00:47:56 | |
This session is delivered by the greatest minds in media buying and social advertising today. You’ll learn the top challenges in media buying, how the current economic climate is compounding thorny issues and the tactics and strategies you need to overcome them. This expert panel will teach you the emerging ad formats that are capturing attention today, and give you all the resources you need to scale your brand. Not to mention you will get their exact Q4 playbooks for social media advertising on platforms like TikTok and Facebook. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com Thank you and join us for another round of exciting conversations tomorrow. We start the day with the session on ‘How to Navigate Your Targeting and Marketing in a Cookieless World’ moderated by Chloë Thomas, Founder of both the eCommerce Masterplan AND the brand new Keep Optimising marketing podcasts at 12:15hours. In the meanwhile, take a journey through the exhibition for an exciting engagement with our partners. ★ Support this podcast ★ | |||
| BFCM Prep Help with Commerce Accel Conference Replays | 06 Nov 2022 | 00:06:01 | |
| S07 EP32: Billy Price's Journey from Tragedy to Building a Meaningful Footwear Brand | 28 Oct 2022 | 01:01:09 | |
On today’s episode, Kunle is joined by Billy Price, Co-Founder of BILLY Footwear, a shoe company that creates inclusive, functional, and fashion-trendy shoes.
Living an adventure-filled life as a child and getting into a university to get a degree in mechanical engineering, Billy Price’s whole life was already planned ahead of him until his light was dimmed after a tragic fall from a three-story high window when he was 18. When he thought that this life-changing event had already confined him in his wheelchair forever, Darin, his childhood friend, gifted him a pair of shoes that was made especially for him, and little did he know that these shoes would make his light radiate even stronger.
BILLY Footwear began as a simple gift from a friend to another friend in need. Now, they have sold over a million pairs of shoes and are continuously growing, adding value to people’s lives. Billy shares their unique marketing strategy, getting into wholesaling and retail channels, and the inspiration behind their shoe styles.
This episode is especially inspiring as you’d hear Kunle and Billy talk about the successes and struggles in building a company and staying true to its values no matter how much time passes and how big their company grows.
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SPONSORS:
This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses.
Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
★ Support this podcast ★ | |||
| S07 EP31: Unifying Customer and Product Data to Provide Valuable and Personalized Experiences w/ Amanda Elam | 21 Oct 2022 | 00:45:11 | |
On today’s episode, Kunle is joined by Amanda Elam, CMO of Bloomreach, a cloud commerce experience platform offering personalized customer experience.
Working at B2B SaaS companies for over fifteen years, Amanda Elam had accumulated experience in different aspects of marketing which hurled her into being Exponea’s CMO. However, when Bloomreach acquired Exponea, there was no opportunity for a CMO at the time. She had to be mentored by Bloomreach’s CEO, Raj De Datta.
Working with around 850 global brands, Bloomreach, and with Amanda as its CMO, offers best-in-class marketing for its clients and uses zero-party data to create an incredible shopping experience that is tailored to each customer’s product search behavior. Amanda shares her insights and tips on how personalized marketing could offer value to each customer, even for big brands and companies.
This episode is insightful as you’d hear Kunle and Amanda discuss the importance of product search in identifying customer behaviors to create market segmentations and how automated marketing can be personal for each customer.
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SPONSORS:
This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses.
Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
★ Support this podcast ★ | |||
| How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus | 30 Jul 2024 | 00:47:26 | |
Dylan Jahraus is a seasoned e-commerce expert and successful Etsy seller, with multiple 7-figures in sales on the platform. Dylan has a background in corporate e-commerce at Zappos and Zulily, she now empowers thousands of Etsy sellers worldwide through her coaching programs, helping them achieve significant sales growth. Dylan Jahraus’ Free Webinar: Sign Up here: https://etsy.dylanjahraus.com/watch
Sign up to the 2X Newsletter: After much thought and deliberation, I created the 2X Newsletter, which sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Moving forward, you can find all the show notes for this podcast in the 2X Newsletter. Sign Up here: https://subscribe.2xecommerce.com/subscribe Creators & Guests
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| S07 EP30: Nufabrx: How this Innovative HealthWear Brand Dominated Retail Distribution and then DTC w/ Jordan Schindler | 14 Oct 2022 | 01:05:12 | |
On today’s episode, Kunle is joined by Jordan Schindler, Founder & CEO of Nufabrx, an innovative healthwear that combines medicine and garments that solve patient compliance.
It all started with a pillowcase problem. Jordan Schindler was having issues with his skin and had tried creams, pills, etc. to no avail. His dermatologist recommended that he wash his pillowcases 2 to 3 times a week. For Jordan and most people, that would not be doable. Thinking of how to create a solution to his personal problem, Nufabrx was conceptualized.
Fabrics are around us and are one of the most unnoticed but affect our day-to-day living. We wear them, sit or sleep on them, and rub them on our bodies. Nufabrx’s innovation created a one-stop shop for our garments and medicine as they create healthwear products that are researched, patented, and created with the best combination of scientific research, customer feedback, and data.
This episode is especially exciting as you’d hear Kunle and Jordan talk about product innovation that will interest not only entrepreneurs but consumers themselves. This is an amazing episode for consumer brands to learn about risk reduction, product research and development, and most importantly, creating better products through customer and expert feedback.
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SPONSORS:
This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses.
Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
★ Support this podcast ★ | |||
| S07 EP29: The Omnichannel Potential of DTC that Transcends Apple's ATT w/ Polly Wong | 07 Oct 2022 | 00:52:26 | |
On today’s episode, Kunle is joined by Polly Bickel Wong, President of Belardi Wong, a marketing agency working with affluent brands doing a mix of online and offline marketing.
Polly’s marketing career began with an awesome start. After graduating with an English literature degree, she worked as a PR in Publicis, then EvansGroup in Seattle. She was also recruited to Williams-Sonoma, Inc. where she worked with both digital and offline marketing. With her experience and finding fun in doing her craft, she became the president of Belardi Wong.
If you think that print and offline marketing is outdated, Belardi Wong disproves it with their amazing work with thriving brands like Allbirds, Birkenstocks, Serena & Lily, Buck Mason, Todd Snyder, and dozens of others. Consisting of 100 employees with eight VPs, each with their own pedigree, Belardi Wong is one of the industry’s leading marketing and creative agencies.
It’s an insightful episode as you’d hear Kunle and Polly talk more about the resurgence of offline marketing, its offerings to uphold the best customer experience and product promotion in a technology-dominated world, as well as strategies for maximizing both offline and digital marketing.
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This episode is brought to you by: Wayflyer
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses.
Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
★ Support this podcast ★ | |||
| S07 EP28: Health is Wealth - How to have both with a Billion Dollar Mindset w/ Howard Panes | 30 Sep 2022 | 01:21:33 | |
On today’s episode, Kunle is joined by Howard Panes, Founder & CEO of GameFit LLC, a health and fitness company that created Stealth Fitness, a mobile app with games that make exercise and fitness exciting.
Having had lots of failed ventures and Nos to his ideas, Howard pushed and gave everything in his business. As he thought he was losing everything, he came up with an idea for a business from a business meeting of an entirely different matter. From then on, his success skyrocketed.
In 2015, he started Stealth Fitness and sold over 1 million in five years. He created a community on Facebook where people from across the US connect, build friendships, and plank together. The Stealth Fitness app continuously upgrades as it creates more games and groups for its customers.
It’s an inspiring episode as you’d hear Kunle and Howard talk more about facing failures and driving oneself to reach one’s goals. Howard shares his HOWIE method, habits that continuously help him succeed in his ventures.
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SPONSORS:
This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses.
Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
★ Support this podcast ★ | |||
| S07 EP27: How to Use this Recession as a Growth Opportunity w/ Reinis Krumins | 24 Sep 2022 | 00:54:55 | |
On today’s episode, Kunle is joined by Reinis Krumins, Co-Founder of AgencyJR, an SMS and email marketing agency that helps eCommerce create a product launch strategy framework.
Young as he was, Reinis, at the age of 13, knew what he wanted–to make money. As a kid raised by his grandmother and mother, he wanted to have things that, with limitations to resources and finances, he was not able to have. His mind and life started to change when he met his stepfather, a self-made man who was able to build and grow his own company. Along with his innate determination and the inspiration he got from his stepfather, he worked on jobs until around the age of 18, he created his agency.
AgencyJR creates diverse strategies in creating email and SMS campaigns for their clients helping them thrive during a global economic crisis. They have started building landing pages, too, for their top clients, as well as a Q4 launch strategy. Reinis emphasizes that providing value leads to ideas.
It’s an insightful and inspiring episode as you’d hear Kunle and Reinis talk about perspectives and strategies in launching products as well as bite-sized tips and methodologies that can help to start and existing eCommerce brands market their product during a time of economic difficulties.
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SPONSORS:
This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses.
Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
★ Support this podcast ★ | |||
| S07 EP26: How to Use Top-tier High Traffic PR Media Outlets as Super-Affiliates w/ Kaila O'Connor | 16 Sep 2022 | 00:41:34 | |
On today’s episode, Kunle is joined by Kaila O’Connor, Founder & CEO of KMO Consulting, a consulting agency that uses affiliate marketing with PR to get brands into top-tier high-traffic websites.
Growing up in a small town and thought to have been bound for a musical career, Kaila’s career shifted after a minor subject, PR 101, led her to affiliate marketing. After talking to affiliate managers, she was able to learn about affiliate marketing and its ins and outs. Having too many clients, she started her own business, KMO Consulting.
Kaila shares the platforms she was using that are helpful as well for DTC brands who are looking to set up their affiliate program. KMO Consulting, while being exclusively DTC for now, is also seeing its expansion into the B2B space.
In this episode, Kunle and Kaila talk about the connection and importance of affiliate marketing and SEO. This is a compelling episode for DTC brands as well as B2Bs looking to enhance their exposure, revenue, brand awareness, and funnel impressions.
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SPONSORS:
This episode is brought to you by:
Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high-interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP25: How to Ready Your DTC Package Design to Sell in Physical Retail Spaces | 09 Sep 2022 | 00:51:10 | |
On today’s episode, Kunle is joined by Fred Hart, Partner and Creative Director of Interact Brands, a branding agency scaling challenger brands up from digital into retail environments.
Fred got into design at a very young age after sketching shoe designs and sending them to Adidas. While young, turning down Adidas, this opportunity missed led him to a bigger one and building his own branding agency. Growing up in a place of a cultural melting pot, Fred developed his design philosophies by being exposed to different people.
Interact Brands is breaking through conformity through their designs, and more than that, their regard for their partners as well as their consumers. They highly value research and have dedicated teams researching consumers' wants and needs. As Fred stated, “What isn’t seen isn’t sold.”
In this episode, Kunle and Fred talk about designing and branding. You will get to hear about Fred’s design philosophies that led their partner brands to increase in revenue as well as being sustainable. This is a great episode for business owners and marketers of CPG brands trying to go into retail.
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SPONSORS:
This episode is brought to you by:
Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP24: Lessons Learned Scaling 100+ D2C Brands w/ Jim Huffman, GrowthHit | 02 Sep 2022 | 00:53:51 | |
On today’s episode, Kunle is joined by Jim Huffman, CEO of GrowthHit, a growth company that helps companies and founders scale their D2C business with data-driven goals.
Being a boy good with math and numbers, naturally, Jim would end up in a finance career, working in a bank. However, he realized he wanted to be on the other side of the table–the businessmen. With his experience in finance and investments, he rerouted his journey to becoming a consultant for business and launching startups.
From practicing consulting on the side to becoming his full-time career, Jim started GrowthHit and helped about 100-plus eCommerce businesses grow their brands. Practicing what he preaches, Jim also has other two successful businesses. One is a startup called Handsome Chaos and a productivized service called One Day Design for Shopify sites.
This episode is especially exciting as Kunle and Jim talk about every angle on scaling a brand, from the design and funding to having the proper mindset to authenticity and trust. Business owners as well as startup founders will be inspired by Jim’s journey, ideas and tips. ----------- SPONSORS:
This episode is brought to you by:
Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP23: How to Play The Long Game with Life Cycle Marketing - Jess Chan, Longplay Brands w/ Jess Chan | 26 Aug 2022 | 01:09:15 | |
On today’s episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands, a marketing agency that helps D2C brands nurture and retain customers through full-service retention and life cycle marketing. Working her way up from being a marketing assistant to being the CMO of a multi-million dollar DTC eCommerce company, Jess Chan decided to build her own company, Longplay Brands after being sought after by different entrepreneurs with regard to marketing. She manages to live her core values and to turn out to be who she actually wants to be. Longplay Brands, while being a young company, upholds their clients’ experience with their high quality and white-glove service and attained their first million dollar mark in their first eighteen months. That being said, Jess also opened up with her struggles in the company’s first two years. She shared how Longplay Brands maintains their client base and the company’s work culture and education. This episode is especially inspiring as you’d hear Kunle and Jess talk about her journey from battling depression to being the successful CEO that she is. You will also learn about quality client and customer experience and the importance of knowing your target customers in marketing your product. ----------- SPONSORS:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP22: Compostable Eco-Friendly Packaging for eCommerce: The Story of Hero Packaging w/ Anaita Sarkar | 19 Aug 2022 | 00:40:22 | |
On today’s episode, Kunle is joined by Anaita Sarkar, Co-Founder & CEO of Hero Packaging, an Australian-based company making sustainability possible for eCommerce businesses with their compostable packaging that caters globally.
Anaita was born in India and migrated to Australia when she was three. She started an eCommerce business and was shipping out 80-100 packages a day and was horrified by the thought of single-use plastics and their effects on the environment. She started researching compostable packaging and sustainability and that’s when she started Hero Packaging.
Hero Packaging is a go-to brand for eCommerce business owners who want fun packaging that is also earth-friendly and biodegradable. While greenwashing is rampant, Anaita is dedicated to testing their product to make sure of the quality and that the mailer breaks down fast.
In this episode, Kunle and Anaita talk about Anaita’s passion for sustainability in business. You will get to hear about Hero Packaging’s beginning, the process of making sustainable mailers, and Anaita’s tips on how to become a more sustainable business. This is an inspiring episode for online retailers and eCommerce business owners who want to become more eco-friendly with their products to support the environment. ----------- SPONSORS: This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP21: What you need to know about Bookkeeping for eCommerce w/ Nathan Hirsch | 12 Aug 2022 | 00:39:27 | |
On today’s episode, Kunle is joined by Nathan Hirsch, CEO of EcomBalance, a bookkeeping service provider for eCommerce businesses that gives detailed monthly reports and analysis so that business owners can make smarter decisions geared toward growth. Nathan Hirsch was the founder and CEO of FreeeUp, a freelance platform that grew into a multimillion-dollar business until he sold it and exited in 2020. During the pandemic, he also went on and created two other platforms called Outsource School which teaches the best practices for hiring freelancers, and EcomBalance. A client working with EcomBalance will be provided a team leader and bookkeeping staff and financial controller who all work together and specialize in eCommerce. Nathan emphasizes the need for a bookkeeper who will keep your books clean monthly and can provide reports on time as it is essential for most things like taxes and for buyers to be able to build interest and trust in the business. It’s an insightful episode as you’d hear Kunle and Nathan talk about Nathan’s experience in building his businesses and being financially free for life, tips as an eCommerce seller as well as a service provider, the importance of clean books, and creating a clear division between the roles of an entrepreneur and a bookkeeper/accountant. They also give their perspectives on the eCommerce industry in 2022. This is a great episode for eCommerce sellers who want to build and scale a trustworthy business. ----------- SPONSORS: This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| Digital Products → How Ryan Sold a Million Stars | 16 Jul 2024 | 00:40:51 | |
Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen. Guest’s Links: Connect with 2X eCommerce:
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| S07 EP20: How to Build Supply Chain Resilience as DTC Commerce Organisation w/ Dhruv Saxena | 05 Aug 2022 | 00:54:35 | |
On today’s episode, Kunle is joined by Dhruv Saxena, co-founder and CEO of ShipBob, a market-leading warehouse management that provides warehouses as a service, or 3PL to largely Shopify, BigCommerce, and direct-to-consumer eCommerce space. Experimenting with side projects such as eCommerce startup while being a full-time software engineer, Dhruv, with his business partner and friend, Divey had to endure long lines at post offices during lunch breaks to mail customers’ orders. Faced with the difficulty in mailing orders and being too small a business for 3PLs, Dhruv utilized his knowledge as a software engineer and started working on the automation of mailing their products which birthed the idea of ShipBob. Building ShipBob from the ground and starting with a 10,000-square feet warehouse, Dhruv shares ShipBob’s aim to help small local eCommerce businesses access ShipBob’s network and wide-range fulfillment services. Being part SaaS and part warehouse, he offers new innovations such as Merchant Plus, a software that small businesses can use to manage their own warehouse while being able to access ShipBob’s network. This episode is especially inspiring as you’d hear Kunle and Dhruv talk about how eCommerce businesses are doing despite facing macroeconomic headwinds. You will also get to learn about the early years of ShipBob, their work culture, and how customers and merchants were always at the forefront in making the decisions and direction for ShipBob. Take advantage of the golden nuggets dropped in this episode, especially if you’re a small business owner looking to level up your logistics. ----------- SPONSORS: This episode is brought to you by: As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – Wayflyer.com Klaviyo Gorgias Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. ★ Support this podcast ★ | |||
| S07 EP19: Your Cross-Border Commerce Experience Stack w/ Matthew Merrilees | 29 Jul 2022 | 00:49:38 | |
On today’s episode, Kunle is joined by Matthew Merrilees, the North America CEO of Global-e, a FinTech cross-border eCommerce enablement platform that enables brands and retailers to deliver purchase experiences to worldwide customers.
After being injected into international logistics right after college, Matthew saw brands voicing out opportunities on how logistics partners can help to drive more upstream impacts to merchant customers before having to ship the package. That’s where his interest piqued and began his journey. He began his career in DHL Express before moving on to FedEx. That’s when he saw that both powerhouses had the goal of bringing international expertise to brands.
With the knowledge and experience he has garnered from two logistic powerhouses, he went on to join Global-e. Matthew opens the doors and shares how Global-e uses a Geo-IP detection system to instantly apply pricing strategies to cater to local and international customers. He even goes in deeper and unveils the fundamental-first principle for cross-border eCommerce and how Global-e is operating a business-to-business-to-consumer transaction.
It’s an enlightening episode as you’d hear Kunle and Matthew talk more about cross-border commerce, Global-e’s pricing rounding engine, and their method of keeping their merchants safe from international fraud. They also share their views on the cash-on-delivery approach that is widely popular in Eastern European geos, Middle East, and Southeast Asia. This is truly an episode of merchants looking into cross-border eCommerce to further the reach of their brand. ----------- SPONSORS: This episode is brought to you by: Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP18: How to Roll Out a Sustained Micro-Influencer Strategy w/ Cody Wittick | 22 Jul 2022 | 00:44:47 | |
On today’s episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world.
At the tail end of 2020, Taylor Lagace, Cody’s partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle to discuss the changes in the influencer market, and that it is no longer the elephant in the room as it used to be.
It’s 2022 and it’s Cody Wittick’s turn to sit down with Kunle and share Kynship’s philosophies on seeding and the intricacies of influencer marketing post-pandemic. The Creator Economy is reaching new heights with social media as a platform for growth. Kynship is using the growing platform and matching brands with influencers and content creators that align with their products.
Before you jump into the pool of influencers, listen to what Cody has to say about the different tiers of influencers in order for your brand to understand what fits your needs and ad spend. He also emphasizes how influencer marketing is just like any other marketing tool while adding human-to-human interactions in a digital age.
Cody discloses Kynship’s philosophies on seeding and mass seeding especially when it comes to high-ticket items as well as how they work with the principle of giving and not asking. He also dives into the principle of repurposing content across platforms and how the unboxing experience can be a way to convey a brand’s story without a creative brief. This episode is truly something to be excited about especially when a brand is looking at the possibility of using influencer marketing to grow their brand. ----------- SPONSORS: This episode is brought to you by: Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP17: Yoast SEO is taking on SEO on Shopify w/ Marieke Van de Rakt | 15 Jul 2022 | 00:53:57 | |
On today’s episode, Kunle is joined by Marieke Van de Rakt, Founder and CMO of Yoast, a popular WordPress search engine plugin with over 5 million installations.
If you’re a long-time WordPress user, surely you’ve come across the Yoast SEO plugins. After a while, they became a WooCommerce app by bringing in many sub-apps to support a user's eCommerce journey. Now, they’re furthering their eCommerce reach by applying their success in both platforms to Shopify.
Marieke shares the backstory of Yoast and how their husband-wife duo gave birth to the amazing app. She also opens up about how they are a multinational company even before being acquired by Newfold Digital, a leading web presence solutions provider.
This episode with Marieke is enlightening as it goes into the world of SEO with the different standpoints you should know and tools outside of the Yoast ecosystem that are crucial to eCommerce and SEO.
With the utmost confidence in the company, engineers, developers, marketers, and users, Marieke wishes to change their company tagline to “SEO starts with Yoast.” ----------- SPONSORS: This episode is brought to you by: Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP17: How to Deliver Audience-Driven Segmented Experience w/ Francis Pilon | 11 Jul 2022 | 00:49:16 | |
On today’s episode, Kunle is joined by Francis Pilon, Head of Global Partnerships at LimeSpot, an industry-leading eCommerce conversion platform that transforms buying experience by providing personalized experiences for each shopper in real-time.
Understanding your customers is the number one rule for each merchant. Francis shares his unique approach to personalization which is the Crawl, Walk, Run Approach. Not only that but his extensive knowledge of the subject matter extends to the interfaces and fundamentals of personalization.
Francis shares a survey that shows how 80% of eCommerce merchants and leaders think they’re not doing enough personalization in their product recommendations. Going through personalization improves segmentation and Segmented Experience.
To add to the episode’s excitement, Kunle is confident about the change in streams in Q3. With close to twenty unique and world-class speakers joining, he enthusiastically prefaces the events in the Commerce Excel Virtual Conference happening in September of 2022. ----------- SPONSORS: This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP16: 9-figure M&A Roll-ups and Product Innovation w/ Oren Schauble | 08 Jul 2022 | 01:03:30 | |
On today’s episode, Kunle is joined by Oren Schauble, Brand Expert and Creator of Product People, a community focused on providing entrepreneurs with product innovation strategies and product-related content to build better margins.
Standing at the forefront of product development with a design and branding background, Oren decided to venture into the realm of M&A. Alongside his partners, they did a public roll-up company over a three-year period and acquired different companies in the cannabis space. After experiencing firsthand how a large organization functions, Oren had decided that he didn’t want to return to large-scale operations and create something big. Instead, he set his goals to create a community that serves to share ideas, practices, and work with fellow entrepreneurs.
With the community he built, he shares different methodologies and approaches when it comes to differentiating a product. He goes deeper and shares his best practices in finding opportunities to improve the overall product that a brand has. Not only does he focus on the physical product but he gives emphasis in utilizing unscalable feedback such as combing through Reddit threads and learning more about their products.
This episode is especially exciting as you’d hear Kunle and Oren talk about a multitude of topics that certainly resonates with every entrepreneur. You will get to learn about a unique approach to product development and product innovation throughout different industries. This is an amazing episode for consumer brands looking to grow their business. ----------- SPONSORS: This episode is brought to you by: Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP15 : How ManMade is Rapidly Accelerating Awareness and Growth with their Unique Brand Story w/ Anthony Ciavirella | 01 Jul 2022 | 01:09:14 | |
On today’s episode, Kunle is joined by Anthony Ciavirella, who is one of four Founders at Manmade, a breakout, and what seems to be a culture-defining Canadian men’s essential brand. Anthony alongside his co-founders, Roberto Rebelo, Robert M, and Phil Santagata are best friends that left their careers in Finance to focus on providing men with the quality basics they need without the BS. This four founder team have ideated and built a men’s essential brand that has created quite a buzz in their country, Canada. Anthony explains to Kunle how they made it to the front page of the Montreal Gazette newspaper and then how their local support scaled up to newspapers across Canada. They sold out during the Holidays and 2021 and show no signs of slowing. Anthony’s mission is to revolutionise the undergarment industry with the introduction of their ergonomically designed boxer briefs which will be followed by a portfolio of mens’ essential products. Their attention and acquisition engine shows no signs of abating as they are due to feature on Canada’s Dragon’s Den episode this September. Kunle quizzed Anthony about building supply chain resilience as a fast-growth company and also about finance and operations.
SPONSORS: This episode is brought to you by: Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP14: eCommerce Business Acquisitions are a Vastly Undervalued Asset Class - Flippa w/ Blake Hutchison | 24 Jun 2022 | 00:46:46 | |
On today’s episode, Kunle is joined by Blake Hutchison, CEO of Flippa, the number 1 global online marketplace to buy and sell online businesses and digital assets.
Sometimes starting a business from the ground up can be a lot of work, especially for those looking for something on the side while working their 9 to 5. With the world quickly getting accustomed to the digital age, an overflow of digital businesses begin to arise.
To synchronize with the fast growth, Flippa has become the heart of the new economy. Their platform is a marketplace for digital assets from eCommerce stores to newsletters to SaaS companies to even online businesses. It’s built around a community that realizes the value of investing, making money, and starting a new digital journey.
In this episode, Kunle and Blake talk about why the standard 4X SDE or 4X net profit matter for brand-driven businesses. You will get to hear about the sustainability of cross-border M&A deals. This is a great episode for business owners and individuals looking for online businesses, digital assets, and eCommerce brands to grow as an asset under their name. ----------- SPONSORS: This episode is brought to you by: Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP13: From $500 to $50M+: The Story of Kosmos Q w/ Kosmo Khosravi | 17 Jun 2022 | 01:14:25 | |
On today’s episode, Kunle is joined by Kosmo Khosravi, CEO of Kosmo’s Q, an omnichannel American barbecue spices brand that started out as a passion project with one spice. Now, it sells 30 different products across the UK, Switzerland, and the US.
It’s time to pull out the cold drinks and enjoy a get-together with some barbecue. The burning charcoal, the savory fragrance of the marinade and the sizzling sound of cooking meat. It brings back memories and pulls us out from the heaviness of the world. It’s the perfect cure from a long lockdown period.
BBQ isn’t complete without the perfectly blended spices that bring out the meat’s optimum flavor. Don’t struggle to find the perfect recipe in some cooking book. Instead, head on over to Kosmo’s Q. Kosmo’s Q helps barbecue fanatics and beginners make the most badass BBQ on the planet by giving you 30 tried and tested spices to complement the meat of your choice.
In this episode, Kunle and Kosmo talk about how he grew his brand from a seed investment value of $500 to over $500 million in gross margin value. You will get to hear about how customer centricity has always driven his brand. This is a great episode for business owners. ----------- SPONSORS: This episode is brought to you by: Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP12: The Rise of ‘Save Now, Buy Later’ in Wake of BNPL - Accrue Savings w/ Michael Hershfield | 10 Jun 2022 | 00:40:43 | |
On today’s episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings, a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases.
As a consumer the whole idea of Buy Now Pay Later, is a tempting offer especially when it comes to high ticket price purchases. It’s basically debt-disguised in fancy and enticing words. As a merchant, the whole model may not be financially stable especially when it comes to fraud and scams. It’s a common issue in the BNPL sphere.
Accrue Savings is providing an opposite model, the Save Now Pay Later model. With their strong devotion to their merchants’ best interests, they developed the model not only to support the merchant but also to empower their consumers to save and pay on their own terms. It’s a mind-blowing trend that merchants are now applying to their business and yielding great results.
In this episode, Kunle and Michael talk about his hundred-day journey to build Accrue. You will get to hear about how Accrue is aligning their business to the merchant’s best interest. This is a great episode for business owners and marketers looking for a unique way to get more customers by using the Save Now Pay Later model. ----------- SPONSORS: This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| How AI and Entity-Based Search are Transforming SEO → Zach Boyette | 02 Jul 2024 | 00:46:08 | |
Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.
_____________________________ Connect with 2X eCommerce:
Creators & Guests
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| S07 EP11 (Pt.2): Xero Shoes: How Steven Sashen is Leading the Barefoot Movement with a Digital-Native Minimalist Footwear Brand | 05 Jun 2022 | 00:48:50 | |
On today’s episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style.
Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that those aren’t needed? It’s a shocker. Study shows that running barefoot reduces the risk of injuries that one might gain while using running shoes.
Your feet, without the bells and whistles, can do a better job at running. As featured in Shark Tank, Xero Shoes is a barefoot wear that’s biochemically identical to being barefoot but with a layer of protection. It’s a high-tech version of mankind’s favorite footwear.
In this episode, Kunle and Steven return to talk about how tracking is great eCommerce-wise. You will get to hear about how they optimize customer experience to have habitual and repeat customers. This is a great episode for founders and business owners looking for a unique roadmap to navigate their eCommerce journey. ----------- SPONSORS: This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP11 (Pt.1): Xero Shoes: How Steven Sashen is Leading the Barefoot Movement with a Digital-Native Minimalist Footwear Brand | 04 Jun 2022 | 00:38:36 | |
On today’s episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style.
Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that those aren’t needed? It’s a shocker.
Study shows that running barefoot reduces the risk of injuries that one might gain while using running shoes. Your feet, without the bells and whistles, can do a better job at running. As featured in Shark Tank, Xero Shoes is a barefoot wear that’s biochemically identical to being barefoot but with a layer of protection. It’s a high-tech version of mankind’s favorite footwear.
In this episode, Kunle and Steven talk about how Steven’s return to sprinting led him to founding Xero Shoes. You will get to hear about a shipping hack that saves your dollars. This is a great episode for founders and business owners looking for a unique roadmap to navigate their eCommerce journey. ----------- SPONSORS: This episode is brought to you by: Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP10: The Foundational Growth Strategies and Playbooks of 16 DTC brands w/ Mike Stevens | 28 May 2022 | 00:59:22 | |
On today’s episode, Kunle is joined by Mike Stevens, the Bestselling Author of the book, The Direct-To-Consumer Playbook, and a Mentor at Stevens.Earth, a brand focused on giving young businesses the right foundations to help them become old businesses.
Growing a business isn’t easy. It takes many mistakes and setbacks to reach the success you’ve always wanted. You go through different twists and turns before finding the right solution to your problem. It’s a long road but it’s worth it to take. A path you’ll likely take is to venture into the gates of eCommerce.
By unlocking the gates of eCommerce, it opens up an opportunity to grow your business online and therefore gaining traction in the digital world. To help you navigate through the maze of eCommerce, the book, The Direct-To-Consumer Playbook, will be your map and walkthrough in your journey.
The Direct-To-Consumer Playbook is a collection of sixteen brand case studies each with a unique purpose, mission, and strategy in navigating the D2C world. Not every business is the same but one thing is common, every brand must be customer-obsessed to keep high customer retention.
In this episode, Kunle and Mike talk about several case studies from his book, The Direct-To-Consumer Playbook. You will get to hear about how interacting with your customers is a goldmine in knowing what they find important and their needs. This is a great episode for business owners and founders looking to grow their business by taking the D2C route. ----------- SPONSORS:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP09: Extended Warranties to Bolster Margin Growth and Conversions w/ Rohan Shah | 21 May 2022 | 00:42:51 | |
On today’s episode, Kunle is joined by Rohan Shah, Co-Founder of Extend, an API-first company that streamlines the development of extended warranties and product protection in the D2C eCommerce world.
As a consumer, it’s almost a godsend to have an extended warranty on our loved purchases, especially electronics and furniture when parts suddenly break. They have confidence in the merchant so it makes sense to purchase the warranty. Also, it’s a bargain price compared to the prices of repairs these days.
As an eCommerce merchant or retailer, should you consider adding extended warranties to your products? Maybe you should. Don’t waste your customers' trust and give them what they are looking for, which are extended warranties and protection plans on your products. Extend is your willing partner in the journey.
Extend is an API-first company that democratizes extended warranty to any and every merchant, thereby, potentially increasing your average order value and conversions. They are your willing third party who stands behind your product that covers it from accidents and breaks.
In this episode, Kunle and Rohan talk about how warranties and protection plans are driving pure margin revenue to their bottom line. You will get to hear about when a brand should consider extended warranties. This is a great episode for merchants looking to grow their AOV with the use of extended warranties and product protection. ----------- SPONSORS: This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| SE07 EP08: eCommerce Platforming - fireside chat w/ Tim Bucciarelli (BONUS EPISODE) | 16 May 2022 | 00:59:13 | |
On today’s episode, Kunle is joined by Tim Bucciarelli, Senior Manager of Digital Operations at IronPlane, a full-service eCommerce agency specializing in platform design, development, and digital marketing agency in general.
What does an eCommerce business need? They need a flawless flow of operations and timely software integrations, meaning that everything must be in tip-top shape. One of the common problems you encounter is with the plugin you bought. It didn't work on your platform. It’s too time-consuming to scour forums and articles to find a hack for your problem.
Maybe it’s time to re-platform and let IronPlane help you with that. IronPlane, is a globally-minded expert that helps businesses improve and upgrade your eCommerce store and uses the right and current technology to reach your business goals.
In this episode, Kunle and Tim talk about the breakdown of the infrastructure with Adobe Cloud, Magento, and Adobe Commerce. You will get to hear about how certain SaaS platforms may not be the best solutions when it comes to agility and flexibility. This is a great episode for brand owners and business owners thinking about re-platforming. ----------- SPONSORS: This episode is brought to you by: Wayflyer Growth capital for eCommerce businesses is like the rocket fuel needed to thrust a rocket into space You need capital to grow, but access to growth capital often requires giving up equity or paying high interest rates Well...there is a new way to access growth capital. It is Wayflyer. Wayflyer has shaken up the way DTC eCommerce operators access working capital. Wayflyer will fund you on a fairer “pay as your grow” model, meaning if your sales slow down, so does the amount you transfer back. There is just a simple fee and the funds you need to grow are deposited into your account instantly. It’s worth checking out – Wayflyer.com Klaviyo | |||
| S07 EP08: How DTC brand, Dermadry is Solving Excessive Sweating at Scale as a Segment Leader w/ Mathieu Mireault | 14 May 2022 | 00:45:48 | |
On today’s episode, Kunle is joined by Mathieu Mireault, Co-founder of Dermadry, a world-leading manufacturer of iontophoresis machines for the treatment of hyperhidrosis.
There are products that need more than an Ad on Facebook, Google on Instagram to hit that buy button. Some brands need more exposure or old-fashioned word of mouth to garner the customer’s attention.
Dermadry is a world-leading manufacturer of iontophoresis machines. Their whole product revolves around those suffering from hyperhidrosis, a medical condition characterized by excessive sweating. With such an unusual product, going to market is an expected challenge but by going further beyond the borders of the usual digital means, they have found a way around one-sided ads. Their secret? Affiliate marketing.
In this episode, Kunle and Mathieu talk about the genesis of Dermadry. You will get to hear about the best strategy for effective affiliate marketing. This is a great episode for business owners and marketers looking to up their game to further their company and product’s digital presence. ----------- SPONSORS: As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – Wayflyer.com
Klaviyo ★ Support this podcast ★ | |||
| S07 EP07: Using AI to Turbocharge Your Product Recommendations w/ Oliver Edholm | 05 May 2022 | 00:44:03 | |
On today’s episode, Kunle is joined by Oliver Edholm, Co-Founder & CEO of Depict, a Stockholm-based start-up that provides AI-based product recommendations that integrate with any eCommerce store.
A ton of products in your eCommerce store will either keep your growth at a stagnant state or even slow down sales. With hundreds in your catalog, it can hinder a customer’s purchase experience. We can’t have that now, can we? Maybe you didn’t know but there is a way to leverage your current SKUs and create flawless product recommendations.
What you need is to turbocharge your product recommendation engine with Depict. With Depict as your fuel and artificial intelligence as your driver, you can leverage your catalog and create stellar product recommendations based on your user data.
In this episode, Kunle and Oliver talk about how artificial intelligence solves eCommerce product recommendation challenges. You will get to hear about what current product recommendation engines are missing. This is a great episode for business and brand owners looking to create loyal customers and increase average order value. ----------- SPONSORS: ★ Support this podcast ★ | |||
| S07 EP06: Simplifying the Fundamentals of eCommerce Growth w/ Jason Caruso | 28 Apr 2022 | 01:17:04 | |
On today’s episode, Kunle is joined by Jason Caruso, the Co-owner and host of eCommerce Uncensored, a podcast dedicated to bringing tips, tricks, and techniques to eCommerce entrepreneurs looking to grow their sales, traffic, and email list.
With the help of a fast-paced digital world, podcasts have truly become the fountain of knowledge for many. It’s not a surprise due to the diversity and the creative freedom it provides for both creators and consumers.
eCommerce Uncensored is just one of the many shows revolving around the podcast sphere. With their experience-filled guests, they dig deep and share a wellspring of growth knowledge to eCommerce listeners around the world. Their No BS strategies and techniques assure the 10x growth you are looking for in your business.
In this episode, Kunle and Jason talk about eCommerce marketing in the seven-figure range. You will get to hear about the significant changes happening in the eCommerce world during and after COVID. This is a great episode for brands looking to multiply their revenue by 10x.
★ Support this podcast ★ | |||
| S07 EP05: Gaining Competitive Audience-Building Advantage with TikTok w/ Austin Armstrong | 21 Apr 2022 | 00:50:50 | |
On today’s episode, Kunle is joined by Austin Armstrong, CEO of SocialtyPro, a digital marketing agency that specializes in TikTok marketing and search engine optimization.
The digital age is fast approaching. Social media has placed itself as a hub for marketers seeking to build brand awareness. With the popularity of Instagram and Facebook for eCommerce brands, marketers are rising up to the challenge and using TikTok as a creative space to market their products.
TikTok has grown to be one of the fastest social media platforms surpassing Google. It only makes sense to leverage a powerful platform. The headaches of learning the ins and outs of a new platform won’t be a problem. SocialtyPro has got you covered. With an in-depth knowledge of SEO and specialization in TikTok marketing, SocialtyPro provides you with a flawless strategy to guarantee the growth of your brand on TikTok.
In this episode, Kunle and Auston talk about the age of vertical short-form videos. You will get to hear about how brands leverage TikTok for lead generation and enriching a brand’s email list. This is a great episode for business owners and brands having second thoughts about entering the addicting world of TikTok to further expand their brand awareness. ----------- SPONSORS: | |||
| S07 EP04: Strategy Sprints for eCommerce Leaders w/ Simon Severino | 14 Apr 2022 | 00:53:31 | |
On today’s episode, Kunle is joined by Simon Severino, Founder of Strategy Sprints, a brand that focuses on providing over 200 different blueprints to increase effectiveness, grow revenue, and secure business resilience to effectively scale your brand.
Who said scaling was an afternoon walk in the park? CEOs, founders, and employees go through hardships to see a company grow, but once they feel that growth, things start to get a little tricky. For the CEO, it’s like a maze to get things on the right track.
You built your company from the ground up. You’re seeing growth and now it’s time to scale. Old tricks won’t work this time. It’s time to climb the ladder and start building another floor. For that, you’ll need the assistance of Strategy Sprints to continue cementing that future.
Strategy Sprints is duly focused on helping its clients to see through their journey to growth. Their secret sauce consists of different set habits, one-on-one coaching, and over 200 different blueprints to suit your industry and goals.
In this episode, Kunle and Simon talk about the twelve-step sprint process. You will get to hear about how you would smartly grow a business without you being constantly present to oversee everything. This is a great episode for business owners looking to work on their business and not in the business.
SPONSORS: ★ Support this podcast ★ | |||
| How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert Hamm | 25 Jun 2024 | 00:55:37 | |
In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business. Learn how effective ad spend, strategic capital management, and automation have driven their growth. Discover the challenges and successes they've experienced, and get actionable insights into financing your own eCommerce venture. Don't miss this inspiring conversation filled with valuable tips for growing your business! 📝 Shownotes for this episode
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| BONUS EPISODE: The Search For the Fastest Growing Commerce Brands in the U.S. and UK w/ Mark Hook | 10 Apr 2022 | 00:46:33 | |
On today’s episode, Kunle is joined by Mark Hook, Vice President & Global Brand PR of Communications at Brightpearl, a Retail Operating System that’s geared towards retailers and wholesalers looking to reach hyper scalability.
Nothing is more exciting than seeing your brand receive twice the amount of orders. All those late nights have finally paid off. But as your brand continues to grow, so does the amount of workload. Things get more and more complex as you get more customers. Your old operation model can’t keep up with the massive orders you're getting.
If you’re looking to solve these complexities, Brightpearl is your partner in hyperscaling your business. With Brightpearl, you can focus more on working on the business rather than in the business. Brightpearl automates everything after the customer clicks the buy button. With the worries and heavy workload off your shoulders, you can fully focus on growing fearlessly.
In this episode, Kunle and Mark talk about the event horizon. You will get to hear about how Brightpearl skillfully builds a brand’s fame. This is a great episode for business owners looking to automate their operations model to focus on their brand’s growth. ----------- SPONSORS: | |||
| S07 EP03: Building a Headless and Transparent Checkout Experience with Open Banking w/ Simone Martinelli | 07 Apr 2022 | 00:36:01 | |
On today’s episode, Kunle is joined by Simone Martinelli, the Founder and CEO of Volume, a UK-centric company that provides elegant and smooth open banking services to merchants and creates the best experience for users and businesses.
It’s time to check out what’s inside our online carts. The excitement dies down a little when we realize that we need to open up another app to transfer money and finally pay the needed amount. It’s tedious to go through many channels just to finalize our purchase. The hassle is over because Volume gives you a one-click solution with the use of open banking.
Not only is this beneficial to the customers but businesses can gain much from using Volume. With hidden fees riddled inside some payment processor platforms, Volume can help you avoid spending too much and start saving more. It’s a great solution, especially for SMEs looking to maximize their budget and spend on areas where they need to further scale their business.
In this episode, Kunle and Simone talk about supporting SME checkouts through open banking. You will get to hear about open banking and the different possibilities it has to offer in the eCommerce world. This is a great episode for merchants looking to provide an effortless payment transaction for their customers. ----------- SPONSORS: | |||
| S07 EP02: Focus on Being Obsessively Helpful to Customers w/ Csaba Zajdó | 31 Mar 2022 | 00:51:58 | |
On today’s episode, Kunle is joined by Csaba Zajdó, Co-Founder of OptiMonk, a powerful conversion optimization tool that converts your traffic into sales.
Bombarding your customers with all your content marketing tools is a big thumbs down. Most would find it annoying but how would you help those who are unsure about what they are looking for? Is there a way to figure out what they might need on your website? If you’re scratching your head don’t worry there is a solution.
OptiMonk is here to help you and save your marketing dollars. OptiMonk focuses on pop-ups, sticky bars, and side messages to help your customers navigate through your products pages and find what they are looking for with ease. Using different models, you can pinpoint what your customers need and filter out what doesn’t appeal to their current situation.
In this episode, Kunle and Csaba talk about the five awareness stages. You will get to hear about the concept of Customer Value Optimization and how you can add value to every step of your customer’s journey. This is a great episode for brands looking to upscale their conversion to better the customer experience. ----------- SPONSORS: | |||