Explore every episode of the podcast 2 Pizza Marketing

We saved a special episode and guest for the last episode from Ashley and Melissa - Welcome, Jess Cook, Head of Content & Comms at Island. Jess brings a wealth of expertise and a sparkling personality to this final episode of Season 4, you won't want to miss. 
She and Melissa dive into:  

•  What takeaways small team marketers bring after working with large marketing teams
• How she manifests content and comms as a 'power couple' at Island
• The first question that she asks her customer
• Her guidance on ideal content calendar timing
• A unique type of content repurposing...
• What small team marketers should take from Navy SEALs

And much more...

Key Links: 

• Jess on LinkedIn
• That's Marketing, Baby - Jess's podcast
• Island.io - an enterprise browser
  
  

Learn more about Nut Tree: https://nuttr.ee/

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It's a bittersweet episode from your current hosts, Melissa Moody and Ashley McGovern, as they share their decision to wrap up hosting 2 Pizza Marketing.

Tune in to hear more about their decision and what's next for the 2 Pizza Marketing Podcast.

Learn more about Nut Tree: https://nuttr.ee/

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In Ashley's final podcast episode, she invites her manager, Robyn Tyner, VP of Marketing at Realync, for an in-depth discussion on effective leadership and optimizing the manager-direct report relationship.

They dive deep into how to provide constructive feedback to your manager, ask for feedback in return, and the impact this exchange can have on team dynamics. Along the way, they discuss the nuances of B2B event marketing and share stories of navigating the challenges of event follow-up.

Tiktok video: https://www.tiktok.com/@ashleymcgovern_/video/7386765442322353438

Learn more about Nut Tree: https://nuttr.ee/

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Drop in for a listen to this conversation between VP of Social Media (The Motion Agency) Zachary Walker and host Melissa Moody - as they get candid about:  

•  Storytelling and how big brand stories still have relevance to companies of all sizes
•  Zach's agency background and how his career evolved to rise to VP and focus on Social Media...
•  Lessons for content marketers going into 2025... (yes, we're almost there!)
•  How to think about content from an integrated perspective (and not just integrated within marketing)
•  Zach's marvelous mess: When a client tries to influence the influencers... things can get awkward. 
  
  

Find more about what's in the episode at: 

• Zachary on LinkedIn: https://www.linkedin.com/in/walkzach/
• His website: https://www.walkerzach.com/
• Artist JC Rivera: https://www.thebearchamp.com/jc-rivera

Learn more about Nut Tree: https://nuttr.ee/

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Ready to up your demo game? In this episode, Ashley McGovern chats with Madhav Bhandari, Head of Marketing at Storylane, about the art of interactive demos and killer product launches. If you want to turn your product stories into showstoppers, this one's for you!

Want to attend Storylane's webinar on demo-led SEO: https://tinyurl.com/ynh8xe2z

Learn more about Nut Tree: https://nuttr.ee/

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Marketing to marketers is both a challenge and a lot of fun.  Hear from Danielle Messler, Head of Content at Exit Five (yes, Dave Gerhardt's company) about how she approaches both creation and distribution of content for such a powerhouse brand. In this episode, she and host Melissa Moody touch on:

• A tactical tip for making sure your content work can be scaled by your team, freelancers, or the person who comes after you in a job
• The luxury and wonderfulness of printed content in a digital world
• Our soft spots for simplicity in content and getting back the basics
• The insanity of old-school B2B marketing and how we're evolving
• The importance of community and connections because... marketers like to make friends with everybody
• Moving from a 3 person team to a 5 person team (still just one pizza!?)

Shout-outs to: 

• Exit Five
• Danielle's newsletter for Exit Five
• Danielle on LinkedIn
• Tango, a tool for turning video into step-by-step playbooks

Learn more about Nut Tree: https://nuttr.ee/

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Podcast swap alert! In this episode, Ashley McGovern, Senior Content Marketer at Realync, joins Tiffany De Alva on her podcast Tiff Talks Tech to discuss the future of content marketing in Multifamily. 

We chat about where content marketing is headed in the multifamily space, taking into account new technologies, changing consumer behaviors, and the industry's ever-evolving landscape. Enjoy!

Learn more about Nut Tree: https://nuttr.ee/

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In this episode, host Melissa Moody sits down with innovative marketer and LinkedIn thought leader Emily Mirault to discuss the challenges and strategies of startup marketing. Emily shares insights on handling diverse job roles, the importance of adaptability, and effective marketing channels in unstable environments. They also delve into leveraging customer advocacy, small events, and partnerships. Emily recounts a marvelous marketing mess that goes all the way into Chapter 11 bankruptcy and what that looks like for an in-house marketer.  We also talk about how startups close down. And share some ideas about marketing portfolios as a part of the career search. 

Episode Links

•  Emily on LinkedIn
•  Nectar

Learn more about Nut Tree: https://nuttr.ee/

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Catch up with Lashay Lewis and Tas Boder as they join host Ashley McGovern for a laidback chat about product marketing and LinkedIn strategies. They’ll share their favorite "Hub and Spoke" technique—a simple but powerful way to market your product effectively and get employees or contractors up to speed about your company.

Learn more about Nut Tree: https://nuttr.ee/

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After a long, thoughtful, public job search in which he shared learnings with his nearly 10K LinkedIn followers, the brilliant Lee Moskowitz is now Director of Growth Marketing at edtch company Smartpass.  Join him and host Melissa Moody as they dig into: 
- How Lee uses AI (no, really)
- The importance of the first 30 days
- What's the first thing you should do to prove your worth in a new role
- Lee's thoughts on how he uses his personal brand on LinkedIn, how he developed it, and how he thinks about it now
- A LinkedIn algorithm conspiracy theory
- And a marvelous mess in which Lee is asked to do something entirely out of his wheelhouse... and does it. 

Shoutouts: 

• Smartpass
• Lee on LinkedIn
• Gong.io
• Dan Martel's Buy Back Your Time book

Learn more about Nut Tree: https://nuttr.ee/

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Want to improve your content marketing? DIRECT podcast hosts Corrina & Taylor sit down with Ashley McGovern from Realync to discuss how she creates online courses for Realync's audience. In this podcast episode crossover, Ashley shares how her team's approach helped Realync stand out by offering a resource that's been an easy way for their audience to learn about Realync.

Subscribe to the DIRECT podcast: https://tinyurl.com/528xf9uv

Learn more about Nut Tree: https://nuttr.ee/

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Hang on for the ride on this one, folks. Host Melissa and Guest Zach Janik dig deep into marketing and go a bit off the rails as they chat about: 

• Zach's expertise in "go to new market" strategy 
• 3 ways to identify when you should consider shifting/entering a new market
• the first steps to take when going into a new market
• the use of educational content... and what one MUST DO NOT DO with educational content
• his completely novel approach to a landing page (now let's see if he actually tries it)
• ...and an entirely side tangential rant about a new airline you'll want to fly
• 
  

Be sure to catch Zach's marvelous mess story: which hits home for any of us who have tried expanding into a market that's culturally different from our own. 

Special shout-outs to: 

• Zach's company: https://www.duzybrat.com/ (Duzy Brat means Big Brother)
• Red Bull and Liquid Death
• Zach's LinkedIn page: https://www.linkedin.com/in/zacharyjanik/

Learn more about Nut Tree: https://nuttr.ee/

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Join Ali Schwanke on the Marketing Deconstructed Podcast as she sits down with B2B marketing strategist and 2 Pizza Marketing co-host, Ashley McGovern. 

In this episode, they dive into the current landscape of B2B marketing, exploring effective content strategies and the interplay between marketing and sales. 

Be sure to check out the Marketing Deconstructed podcast:  https://open.spotify.com/show/3Txb55FyyhKa7k6GKuRJul
Subscribe to the Marketing Deconstructed newsletter: https://www.linkedin.com/newsletters/marketing-deconstructed-6696164671155769344/

Learn more about Nut Tree: https://nuttr.ee/

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The best type of episode: a *first* conversation between host Melissa Moody and her guest, Justin Simon.  You know him as a champion of content repurposing and distribution and can tune in to this episode to hear more about: 

• Justin's jump from big company (TechSmith) to a 2 Pizza Marketing team at Metadata
• How to understand content repurposing at a MACRO and MICRO level
• Justin's Distribution First community - focused on people working together and driving value for the distribution-first marketers who take part
• How sometimes, it pays to lean into the idea of 'less is more'
• The benefits of fractional or consultant marketing, as well as the importance of internal marketing
• And... the very best takeaway is at the end of the episode #nospoilers

Shout-outs to:

• Get more info and read Justin's work at news.justinsimon.co
• His past companies Metadata and TechSmith
• A special shout-out for the content work being done at ScoreApp and Descript

Learn more about Nut Tree: https://nuttr.ee/

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Host Ashley McGovern sits down with Lauren Giovannetti, Creator Acquisitions Manager at Stan, to chat about the nuances of B2B content strategy. 

Learn why user-generated content (UGC) should be a cornerstone of your marketing efforts, learn effective ways to measure the impact of B2B influencers, and gain insider knowledge on how Stan has successfully grown their brand account.

Tune in to learn:

• The importance of UGC in B2B marketing
• Techniques for evaluating B2B influencer effectiveness
• Strategies behind Stan's impressive brand growth

Learn more about Nut Tree: https://nuttr.ee/

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Host Ashley McGovern sits down with her friend, mentor, and colleague, Kristi Fickert. Kristi is the VP of Enterprise Growth at Realync, a national speaker, a Multifamily expert and a City Councilwoman — she does it all!

They discuss:
- How to balance brand evangelism at speaking events 
- How to craft killer speaking proposals
- How to reduce onstage jitters  

This is an energetic conversation so if you need a little pick me up, this episode is for you!

Follow Kristi on LinkedIn: https://www.linkedin.com/in/kristifickert/

Learn more about Nut Tree: https://nuttr.ee/

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Hear from Head of Marketing at AudiencePlus, JK Sparks, on both the mental and tactical sides of marketing that he's dealt with as a high-growth marketer. He and host Melissa Moody dive into topics including: 

• His work at AudiencePlus on the innovative event Goldenhour
• His newsletter The Lonely Marketer: on the emotional and tangible struggles of being a solo marketer
• How to market a product when you're pre-product... and drawing inspiration from B2C 
• The power of a strong POV and an owned audience
• Why activation areas > booths at any event
• How to identify strong leadership in early stage companies

Bonus shout-outs to: 

• Exit Five and their upcoming event, built on the strength of an engaged audience.
• The sharing of "Exactly how long until LinkedIn kicks you off a LinkedIn Live event...???"
• The upcoming documentary that features the Making of Goldenhour

Links:

• AudiencePlus
• JK on LinkedIN

Learn more about Nut Tree: https://nuttr.ee/

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Real talk alert! Join Ashley McGovern and Devin Bramhall, former CEO of Animalz, for an unfiltered discussion on overcoming adversity in the workplace. From handling layoffs to confronting toxic masculinity and gender bias, they share personal stories and practical advice.

And of course, they circle back to marketing, with Devin offering insights into effective leadership and strategies for success in the field.

Tune into Devin's podcast Don't Say Content: https://podcasts.apple.com/us/podcast/dont-say-content/id1671363953

Tune into the podcast episode Ashley references: https://podcasts.apple.com/us/podcast/lets-just-say-the-things-were-most-terrified-of/id1671363953?i=1000645318538

Learn more about Nut Tree: https://nuttr.ee/

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We all know video's important, but not all of us have a video producer and expert on hand. Join host Melissa Moody to talk with video expert Rayna van Beuzekom from Commsor about all things video. Including: 

• "Retention editing" and early days of B2B video
• The foundational importance of storytelling, authenticity, and building trust in B2B video
• What your video and creative teams need... and don't need
• Her best budget request every - for Rayna's Morgan Freeman voiceover
• How video experts use AI most effectively 
• A hot take on 'Creator Houses' and the best way to record content in batches

Rayna's LinkedIn and YouTube pages. 

Other companies mentioned in this episode include: 

• Capsule
• Sweetfish Media
• Descript
• Splice Video
• Peerspace

Learn more about Nut Tree: https://nuttr.ee/

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Want to build your network? Enjoy meeting other marketers? Join the 2 Pizza Marketing Matcha group to get matched with a marketer and expand your network.

How it works:

1. Sign up
2. Get a matched with a marketer on a monthly basis
3. Meet up with your match and chat all things marketing for 30 minutes

It's free! Sign up now: https://matcha.so/c/2pizzamarketing/programs?signup=join

Learn more about Nut Tree: https://nuttr.ee/

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Welcome to Season Four of 2 Pizza Marketing! In our premiere episode, host Ashley McGovern sit down with Dmitry Shamis, former HubSpoter turned solopreneur.

Tune in to hear Dmitry share practical tips on:

• Systematizing processes for experimentation
• Tackling random acts of marketing
• Reminiscing on HubSpot projects
• Transitioning to solopreneurship

Follow Dmitry on LinkedIn: https://www.linkedin.com/in/dmitryshamis/
Follow the Creative Brand on LinkedIn:  https://www.linkedin.com/company/thecreativebrand/

Learn more about Nut Tree: https://nuttr.ee/

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Dig into the marketing journeys of small-team operators in season four of the show, premiering this Sunday, April 28th, 2024! Hosts Ashley McGovern and Melissa Moody give you a sneak peek into what's in store for this exciting season. Tune in for a preview of the incredible guests lined up to share their insights and stories.

Learn more about Nut Tree: https://nuttr.ee/

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Join us for a laid-back chat about April Fool's Day jokes. From clever marketing antics to downright silly stunts, your hosts Ashley McGovern and Melissa Moody talk about the best April Fools' Day pranks from notable brands.

— Scotch Tape
— Chili Piper
— Barstool
— Commsor

Learn more about Nut Tree: https://nuttr.ee/

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Meet Bobbi Steward, Co-founder and CEO of Revyse. Host Ashley McGovern dives into a conversation with Bobbi about property technology and real estate. 

Join the conversation to hear Bobbi share the mission behind starting Revyse, the ins and outs of the multifamily industry, and the push for transparency in B2B transactions. 

Plus, they tackle topics like the challenges of naming a business, crafting marketing offers, and the unique experiences of working with your spouse.

Learn more about Revyse: www.revyse.com

Learn more about Nut Tree: https://nuttr.ee/

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A bar-setting leader in partnerships, sales, and content marketing - Katrine Reddin from Commsor sits down with host Melissa to explore some of the campaigns that you can't have missed in the last year - and topics including:  

• How Hot Intros (at GTM 2023) was conceived and still remains the standard for how to do event booths well
• Understanding the challenges of events and how to stand out
• Where marketing ideas come from at Commsor
• The critical importance of partnerships at a small company
• The role of company vision in shaping marketing strategy and culture
• The stellar Secret Santa campaign in partnership with Sendoso 
• ... and the secret marvelous mess related to the much-coveted Commsor purple hoodie sweatshirt! 

Mentioned in the episode: 

• Katrine's profile on LinkedIn: https://www.linkedin.com/in/katrine-reddin/
• Commsor:  www.commsor.com
• Ashley and Katrine's Infinite Revenue Playlist Podcast: https://www.linkedin.com/company/ashley-katrine-s-infinite-revenue-playlist/
• Sendoso:  www.sendoso.com
• Grove Cookie Company: www.grovecookiecompany.com/

Learn more about Nut Tree: https://nuttr.ee/

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Meet JP Arnaud-Marquez, a former military journalist turned B2B content marketer with a knack for storytelling and strategic thinking. In this episode, host Ashley McGovern and JP talk all about content marketing and discuss:

- The traits of a versatile 'full-stack' marketer
- Collaborating with cross-functional teams
- Contrasting success metrics for individual contributors and managers

LinkedIn: https://www.linkedin.com/in/jparnaudmarquez/
Newsletter: https://www.contentcaptains.com/
The Away Game Documentary: https://www.youtube.com/watch?v=BMyqVbxwl1o&t=100s

Learn more about Nut Tree: https://nuttr.ee/

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If you're a leader on an early stage team or someone going through a rebrand (from acquisition, pivot, etc.) you will NOT want to miss this episode.  You'll hear from Elizabeth Hague, who has shepherded more than 100+ rebrands at small stage, fast growing companies.  She's also on the advisory board of Morning Brew's Learning Center - and a new mom who's balancing it all! 

Elizabeth chats with host Melissa Moody and gets into: 

• When you might need a brand marketer on a small team
• How brand ties into everything from revenue protection to investor narrative
• How to convince your leadership to care about brand
• The importance of strategic hiring and retention
• Working to be "uncomfortably comfortable" with hard business decisions
• The chaos of acquisitions and pivots

Find Elizabeth on LinkedIn here: https://www.linkedin.com/in/followelizabeth/

Shout-outs include: 

• Mailchimp
• Chat GPT
• Notion 
• Warmly
• Nicole Leffer
• Everybody Hates Marketing podcast
• Women in B2B Marketing podcast

Learn more about Nut Tree: https://nuttr.ee/

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Listen in to Ashley McGovern's chat with Bella Rose Mortel, the Social Media Strategist at beehiiv, as they chat about the secrets to crafting killer social media content. Learn how beehiiv conquered Twitter, LinkedIn, TikTok, and Instagram with their organic strategy. 

In this episode, learn how to:

• Nail down your brand's voice
• Embrace experimentation: Just go for it and 'test it'
• Dominate across various social platforms.

Follow beehiiv on LinkedIn: https://www.linkedin.com/company/beehiiv/

Learn more about Nut Tree: https://nuttr.ee/

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Meet Ryan Narod, marketing leader at Mutiny, as he chats with fellow Ex-Googler and host Melissa Moody about identifying as a 2 Pizza Marketer, building killer campaigns that catch the interest of savvy marketers, and lead teams through thr tricky early stages of marketing from zero to growth. You'll hear more about: 

• Tapping into the curiosity of marketers
• Weaving B2c and innovative patterns into standard B2B marketing
• The story of Achoo, Mutiny's raccoon mascot
• Background on the SurvAIvor campaign, really showing how to use AI for tactical marketing use
• How Mutiny has come to be known for games and campaigns that bring play into education on content that marketers care about
•  Two critical tips to pulling off a BIG campaign idea as a small focused team
•  One of Melissa's favorite terms: M.E.C.E. (Mutually Exclusive, Collectively Exhaustive)
•  The marvelous mess of self-imposed deadlines

Shout outs: 

•  https://www.mutinyhq.com/
•  Ryan on LinkedIn: https://www.linkedin.com/in/ryannarod/
• Mutiny's Surv-AI-vor Campaign
•  Navattic: https://www.navattic.com

Learn more about Nut Tree: https://nuttr.ee/

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The 2 Pizza Marketing podcast met with the Blame It On Marketing podcast for a two-part series! Who doesn't love a crossover collaboration? In part one, Blame It On Marketing hosts Ruta Sudmantaite and Emma Davies talk to your hosts about the relationship between marketing and CEOs.

Tune it to hear about:

- How to build trust with your CEO
- What is a good marketing ROI
- When to report marketing metrics

For part two of our series, hop over to the Blame It On Marketing podcast on February 29th. Melissa and Ashley will talk about how to be an effective small-team marketer.

Blame It On Marketing: https://podcasts.apple.com/us/podcast/blame-it-on-marketing/id1658599902 

Learn more about Nut Tree: https://nuttr.ee/

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When should you hire a marketer? As a first-time marketing hire, how should you create your budget? Host Ashley McGovern and Ashley Kent, Founder of Clear Start Creative, talk all about strategies for early-stage startups. 

Learn more about:

- Building a marketing budget from scratch
- Perspectives on the role of a first-time marketing hiring
- The importance of defining positioning and brand identity early 
- Understanding a strategic ads approach

Check out Clear Start Creative: https://www.clearstartcreative.com/

Learn more about Nut Tree: https://nuttr.ee/

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Listen in as two ex-Googlers, Jesse Friedman and host Melissa Moody, chat about marketing at Jesse's fast-growing tech brand called Tremendous.  His team is already at the top of the 2 Pizza limit, but he's seen many of the same challenges and shares what he's learned about: 

- Reporting directly to founders (both COO and CEO)

- Growing into a bigger team and how to hire to get there

- Product v sbrand marketing across lines of business

- Uncovering new audiences as you grow 

- Creating brand awareness for a product that people know they need, but don't know exists

Special shout-outs to:

- Jesse's company Tremendous:  https://www.tremendous.com/ 

- Krisp.ai : the tool that Jesse shared he loves using

Learn more about Nut Tree: https://nuttr.ee/

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Curious how you can use data to champion how your product exists in the real world? Listen into the first-ever roundtable of the show. Hear from Jonathan Gandolf, Founder & CEO of The Juice, Kathryn Browning, Marketing Director at Justuno, and Karl-Christofer Veske, Marketing Specialist at Wynter, as they discuss how to use first-party data storytelling.

Topics discussed are:

- Examples of first-party data storytelling
- How to pitch data ideas to your CEO
- What to do if customers don't want to share their results publicly
- How to distribute first-party data content successfully

Learn more about Jonathan: https://www.linkedin.com/in/jonathan-gandolf/
Learn more about Kathryn: https://www.linkedin.com/in/kathryn-browning/
Learn more about Karl: https://www.linkedin.com/in/karl-christofer-veske/

Learn more about Nut Tree: https://nuttr.ee/

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Do you create case studies? Host Ashley McGovern and Marina Krivonossova, Founder of Retold, do. They chat about their case study strategies to help out all the small-team marketers who wear the case study creation hat.

Tune into topics like:

•  How to approach creating a case study
•  Should you outsource case study creation?
• How do you distribute a case study successfully?
•  Should you gate your case studies?

Marina's LinkedIn: https://www.linkedin.com/in/marina-krivonossova

Learn more about Nut Tree: https://nuttr.ee/

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Break out of the B2B world for a bit and join Melissa as she sits down with dynamic marketer from The Escape Game: Teddy Cheek.  It's an episode packed full of specific ideas for you, on topics such as: 

•  Hiring a designer first 
•  Creative hyper-local marketing strategies (incuding OOH)
•  Their hand-created Digital Diagnostic Score, which blends their local SEO presence, link presence, and review site presence
•  Why Teddy wants a "hot dog stand marketer" way before he wants a "guitar hero marketer" (you'll have to listen to find out...)
•  Cutting through brand confusion in a crowded category
•  How you can create a branded experience EVERYWHERE to help bolster your brand
•  Upside to consolidating their data in Hubspot

Teddy's LinkedIn: https://teddycheek.com
The Escape Game:  https://theescapegame.com/
Bonus: Shout out to Mason Cosby and Scrappy ABM!

Learn more about Nut Tree: https://nuttr.ee/

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How can you develop brand partnerships plays? Jaclyn Fried, Director of Integrated Partnerships and Social at Pvolve, tells host Ashley McGovern how she did it for fitness brand Pvolve.

In this episode, you'll learn:

• How Pvolve started off as a seven-person team
• How Pvolve partners with brands like Goop and celebrities like Jennifer Aniston
• How you can take Jaclyn's partnership tactics and apply to your partner marketing campaigns

Learn more about Pvolve: https://www.pvolve.com/

Learn more about Nut Tree: https://nuttr.ee/

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In the first solo episode, host Ashley McGovern shares more about 2 Pizza Marketing's newest (and first) sponsor: Chili Piper.

Ashley talks about:

1. The journey to landing a partner with one of the most recognized B2B brands
2. The decision behind monetizing 2 Pizza Marketing
3. How Melissa and Ashley structure their ad proposal for potential sponsors

Learn more about Nut Tree: https://nuttr.ee/

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Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers.    

He and host Melissa Moody chat about: 

• The fundamentals of positioning for fast growing tech companies (and everyone else too)
• The concept of "advantage stacking"
• How to find balance between brand and product marketing
• How to build a customer journey model
• The wins that can be found by talking with HAPPY customers

Learn more about Nut Tree: https://nuttr.ee/

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Let's start the New Year 2024 off with a bang and getting your PR efforts aligned with your marketing!  This week, we've got guest Stephen Karaolis who founded PR agency The Pear Agency, focused on building high-growth software brands.  He's also a fractional marketing consultant who had a lot to share with host Melissa about: 

• why early stage marketrs should be thinking about investing in PR
•  how PR relates to the other marketing activities you're doing
•  three types of information you should have ready to give to reporters/media relations
• how to train your executives for PR wins
• the way that messaging directly impacts PR success
• how to tie your pitch to Travis Kelce and Taylor Swift (well, not reallky, but you can hear how Stephen did!)

Learn more about Nut Tree: https://nuttr.ee/

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Ashley McGovern talks to Jay Desai about his roles at Captivate Talent and Summarize, and as the co-host of the Rocket Fuel podcast. Jay's experiences led him to create SummarAIze to automate the sometimes tedious process of repurposing audio content into multiple formats. 

Learn more about Nut Tree: https://nuttr.ee/

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Sit down with Alex Schulte, previously lead marketer at Donut and currently Fractional CMO.  She and host Melissa Moody dive into the challenges (and joys) of mission-driven marketing.  Including: 

•  Finding the between delegating and owning things so they don't drop
•  Alex's newest project: Climate Film Fest NYC
• Why marketers decide to get involved in a mission-driven organization or business
•  How we spend time on projects that mean something to ourselves. 
• The shift of NPOs to being run more like corporate structures and the challenges of marketing salaries catching up with that
• Adding mission into your own existing day job
• An all-important Arrested Development reference
• The painful challenges of co-marketing with a partner larger than your own company

Links from the show: 

• Alex's Bio on LinkedIn
• Climate Film Fest NYC (@climatefilmfestnyc)
• Ecologi (ecologi.com)
• Send Check It (sendcheckit.com) subject line tester
• We Are For Good Podcast (weareforgood.com)
  
  

Learn more about Nut Tree: https://nuttr.ee/

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In this follow-up episode to "Navigating a Pivot", Careswitch Head of Growth Connor Kunz shares the outcome of the pivot he was working on - alongside Melissa Moody's pivot recap from her time at Gated.  You're going to hear the two discuss the nitty-gritty of what it looks like: 

• when you pivot to an entirely new sales model
• when you pivot to a new product altogether
• when you have to psych yourself up to keep digging in
• when building a website as part of the pivot is the right OR WRONG thing to do
• under the pressures of VC investment
• when roles change post-pivot 

This one's messy - and captivating.  We'd love to hear from others out there who have gone through pivots as well! 

Learn more about Nut Tree: https://nuttr.ee/

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So many marketers find themselves as the first marketer... or even the first everything at a startup.  Adam Shaw, expert marketing consultant, has recently started Marketing for Founders (marketingforfounders.com) and will share the lessons he's learned in playing the early-stage marketing role - and helping others do the same.  
Host Melissa Moody and Adam talk about: 

• being able to reach out when you need help across marketing functions 
• going rapidly and removing barriers to speed
• the one area of marketing that people always need help with 
• the enduring value of an email list
• guerilla marketing tactics to drive sales

Shout-outs for: 

• Marketing for Founders: marketingforfounders.com
• https://www.dmndmarketing.com/

Learn more about Nut Tree: https://nuttr.ee/

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Join hosts Melissa Moody and Ashley McGovern as they tackle the tough question: How do you really know if a company is right for you as a job seeker? In this episode, they share personal insights and experiences that go beyond the surface. Warning: It gets personal.

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Hosts Melissa Moody and Ashley McGovern talk about their favorite 2023 Black Friday marketing campaigns from:

- Beis
- Patagonia
- Katelyn Bourgoin

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Are you creating the right bottom of funnel content? Fact check yourself with today's episode which features the wonderful Lashay Lewis, Founder of Authority Plug. Lashay tells host Ashley McGovern about:

- Her approach to creating bottom of funnel content
- How to use her content marketing dashboard to consolidate content
- Why feature mapping is imperative to creating good content

Get Lashay's content marketing dashboard: https://authorityplug.com/#contentdashboard 

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Melissa's been waiting a while to share this guest with you: Mark Huber, current VP of Marketing at UserEvidence and previously at Metadata. You may know him from his marvelous podcast Demand Gen U, and he's here to share some real talk about what the first 90 days as a startup marketing leader should look like, looks like in reality, and means for your sanity. 

We'll hear Mark talk about: 
- learning from his mistakes
- what he planned and how it all went sideways
- the importance of internal marketing
- staying close to your product as a marketer
- and of course his favorite AI use cases

Follow Mark on LinkedIn:  https://www.linkedin.com/in/markehuber/
User Evidence: https://userevidence.com/

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If you're overwhelmed with AI, tune into this episode to hear practical ways to start using it for content marketing purposes. Tom Winter, Founder of AI Writer at SEOwind, will convince you the important of AI in writing and why it's not going to go away.

Tom chats with host Ashley McGovern about:

- Misconceptions with AI and writing
- Easy ways to get better responses from ChatGPT
- How he's using AI at his company

Find Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/
Learn more about SEOwind: https://seowind.io/ 

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Melissa welcomes back expert marketer and AI consultant Drew Brucker to the show to dive into Generative A.I. images and how 2 Pizza Marketers can shift from seeing the field as "extra" and more as a way to make their roles successful.  Listen to find out where YOU fall in the three stages of AI adoption: tourist, commuter, or local.  

Hear use cases for generative AI images for small-team marketers.  Understand the differences between  AI image platforms and hear more about the company approach that Midjourney is taking.  

Of course, you'll get actionable tips for small team marketers.  
Here are a few of the shout-outs from the show: 

• Drew on LinkedIn: https://www.linkedin.com/in/drewbrucker/
• The Jam Packed Guide to Midjourney Mastery: https://dcbruck.gumroad.com/l/mnbzwc
• Midjourney: midjourney.com
• F Fast Buyer Insights Tool from Louis Grenier: https://www.everyonehatesmarketers.com/
• Mutiny's Surv-AI-vor program for AI use cases: https://www.mutinyhq.com/ai?invite=melissamoody

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We have a bonus episode in store for you to kick off season three. In this mash-up of female, mostly-B2B podcast hosts - you'll hear from Melissa Moody (2 Pizza Marketing), Jane Serra (Women in B2B Marketing), and Corrina Owens (Direct - with Corrina and Taylor).  We recap how we met at the recent GTM 2023 event from Pavilion and all of our learnings from that event, what we plan to do differently in 2023, and what our predictions are for events in the new year.  

• Women in B2B Marketing podcast: https://podcasts.apple.com/us/podcast/women-in-b2b-marketing/id1657968325
• Direct podcast: https://podcasts.apple.com/us/podcast/direct-with-corrina-taylor/id1688175099

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