Explore every episode of the podcast 1of10 Podcast

Zack Blank, the producer behind Nick DiGiovanni’s YouTube empire, who helped scale the channel to over a billion long-form views and 10 billion short-form views. After turning overlooked videos into breakout hits and reviving old uploads from 100 views a day to 15,000+, Zach breaks down how he engineers ideas, builds months-long production pipelines, and obsessively optimizes thumbnails, retention, and storytelling to stay at the top of the creator economy.

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Leander Hofkes, a YouTube strategist and former creator who went from near burnout and financial collapse to building multiple million-view channels across gaming, documentaries, and faceless media. After pivoting through Fortnite, long-form storytelling, and data-driven research, Leander breaks down how he finds hidden gaps, validates ideas, and helps creators turn struggling channels into sustainable brands.

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Tim Haubeil, a key operator behind Sidemen’s channel operations and optimization. Tim breaks down how he got hired, what his week actually looks like on one of the biggest channels in the world, and the systems they use to make better decisions at scale.

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George Blackman, a scriptwriter with over 25 million views under his belt, and credits with creators like Mike Shake and Ali Abdaal. George breaks down the retention frameworks he uses to keep viewers watching, how he edits messy footage into a tight story, and how he went from freelance scripts to a course launch that made $80,000 in one weekend.

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Leroy ter Braak, a veteran YouTube strategist who’s been building channels since 2008 and now generates over $25,000 a month working with creators across gaming, travel, education, and entertainment. After helping launch and scale multiple high-growth channels, Leroy breaks down why ideas matter more than metrics, how niche-to-niche “bionic” formats create viral hits, and the systems he uses to build sustainable creator businesses.

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Justin Moore, a sponsorship coach and the founder of Creator Wizard, who has helped hundreds of creators land better brand deals without relying only on AdSense. With over 15 years of experience as a creator and agency owner, Justin breaks down how sponsorships really work, how to pitch brands the right way, and how to negotiate deals that grow with your channel over time.

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David Altizer, a professional thumbnail designer and former filmmaker who went from zero experience to making over $100,000 a year working with top creators like Curtis Connor and Max Fosh. With over 100 million clicks on his thumbnails, David breaks down how he designs high-performing visuals, uses AI tools like generative fill, and builds systems that turn simple ideas into viral videos.

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LowKeyJude, a YouTube strategist and creative director who helped scale multiple creators from early growth to millions of subscribers through systematic ideation and packaging. Jude breaks down how top channels build idea backlogs, how formats and topics drive clicks, how to find real outliers, and the process behind testing, doubling down, and fixing the biggest growth bottlenecks.

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Brandon, the fastest-growing creator we interviewed before he blew up, who won a $10,000 creator competition after being voted the top growth prospect by 10 industry judges. Brendan breaks down how he went from a few hundred views to multi-million-view videos, how he engineered viral packaging through titles and thumbnails, how he trained the algorithm to find his audience, and the system he uses to consistently raise the bar for what YouTube content should be.

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Dr. Dabi, An Expert storytelling strategist, breaks down how tension, open loops, and emotional payoffs drive retention, sharing the systems behind crafting videos that hold attention from start to finish. He explains how creators use hook–event–payoff structures, reaffirm the click through visuals and emotion, and adapt proven formats to their own niche—showing how small changes in pacing, rhythm, and structure can turn similar ideas into videos that consistently earn higher watch time and millions of views.

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Sprouht breaks down how he built a billion-view short-form machine by turning simple street interviews into ultra-relatable, highly shareable moments—and then repackaging them across every platform. He walks through the lightweight production setup (wireless mic + a tiny crew), the “question-first” ideation system he validates on Reddit, and the on-the-ground instincts that help him pick the right strangers (vibe, confidence, pacing, age bands) to consistently get strong answers. He also gets honest about the business: why viral shorts can pay almost nothing in AdSense, how consistency compounds trust (so one breakout can turn into massive follower growth), and how he scaled from early $500 integrations to multi-thousand-dollar brand deals once the format clicked.​

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Noah, a high-volume YouTube automation operator and niche strategist, breaks down how he scales trendy faceless channels by treating them like “waves”: he launches lots of bets, doubles down aggressively when a topic spikes, and lets a small percentage of winners cover the losses. He explains the exact factory-style workflow (clusters, managers, Trello), the per-video cost structure, and the decision rules he uses to find viable niches fast—so channels can go from flatlining to 1M+ views in days and stack into six-figure months when the timing is right.

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