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Chapters

0:00 The Masterclass

0:46 Will Tennyson Viral Breakdown

19:43 Ed Lawrence Ideation

37:19 Jamie Rawsthorne Viral Outliers

53:38 Beluga Viral Breakdown

57:02 Leroy ter Braak Strategy

1:09:58 Denver Moore Viral Ideation

1:30:30 ChefPK Viral Breakdowns

1:46:55 Nick DiGiovanni Strategy

1:50:47 RoyalPear Strategy

1:52:30 Roberto Blake Strategy

1:59:32 Hangtime Viral Breakdown

2:02:42 Leander Strategy

2:15:51 Youri (Historically) Viral Breakdown

2:18:25 Ali Abdaal Strategy

2:23:27 N8Wealth Viral Ideation

2:40:55 LowKeyJude Strategy

2:49:56 Frankie C Viral Breakdown

2:54:35 Hudson Matter Viral Strategy

2:59:39 Section 2 Packaging

3:00:06 Creating a Viral Thumbnail Step by Step

3:28:15 Viral Thumbnail Strategy

3:47:05 Nick DiGiovanni Viral Thumbnail Breakdown

3:54:58 How a "bad" Thumbnail can go Viral

3:58:23 Will Tennyson Viral Thumbnail Breakdown

4:01:04 Viral Thumbnail Breakdown for Michelle Khare

4:22:36 Viral Thumbnail Strategy Ed Lawrence

4:29:24 Ali Abdaal Viral Thumbnail Breakdown

4:43:05 Viral Thumbnail Breakdown Historically

4:44:31 Viral Thumbnail Breakdown Frankie C

4:47:30 Viral Thumbnail Breakdown Brandon Voloch

4:54:44 Section 3 How to Write a Viral Script and Retention Hacks

4:55:09 How to script like a Pro

5:11:11 Viral Retention Hacks

5:37:25 Structuring the Perfect Script

6:03:28 Inserting Humour into a Script

6:10:57 Storytelling in Viral Gaming Videos

6:14:13 Beluga Breaks Down Viral Scripting

6:15:08 How to use Storytelling to go Viral

Today, we interviewed Hangtime, who with an insane twist of fate transitioned from NFL content to becoming one of YouTube’s largest entertainment channels. In this episode, Hangtime talks about the video that changed the whole direction of his channel and his unique approach to ideation and packaging that has generated over 500 million views so far!

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Hangtime's Socials

YouTube: @Hangtime37

Instagram: @hangtime

Chapters

0:00 Hangtime's Early Days

2:37 First Challenge Video

5:14 Football Era

10:19 Juggling Between Football and YouTube

11:41 Mixing Videos and How to Pivot

17:09 Growth During Early Days

18:46 The Life Changing Moment

23:34 The Iconic Thumbnail and Stopping Football

26:22 Creating New Formats

29:50 The Creative Process

36:33 How to make a Good Video

40:31 Influence from Other Creators

44:52 Making a Video with Ryan Trahan

47:33 Ideation Process

51:13 How to Grow if you're just Starting

53:30 Upcoming YouTube Stars

56:25 The Future

Today, we interviewed Rizwan, the owner of Gamer Reacts. He's generated over $5M in revenue from multiple channels and he shares his knowledge in today's video.

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Rizwan’s Socials

YouTube: https://www.youtube.com/@GamersReact/videos

TIMESTAMPS:

0:00 - Introduction

0:15 - The channels he’s worked on and the revenue generated

1:01 - How much revenue he has earned

1:46 - When he first started his journey

5:30 - His first demonetisation

12:43 - What he did to avoid getting demonetised again

15:20 - How he was coming up with ideas, titles and thumbnails

18:34 - How he kept retention

21:39 - How much he was earning during 2021

23:45 - How hard he was researching and studying YouTube

27:30 - Why he didn’t try making longer content

33:39 - Why he chose animation

34:08 - How long it took to make the animations

36:52 - How he manages his channels

42:38 - His thoughts on the AI space

44:38 - His advice for someone starting a new YouTube channel

46:47 - If getting a younger audience was his intention

47:26 - How he avoids copyright issues

48:15 - His vision for the next 30 years

Today, we interviewed Will Tennyson, one of YouTube’s biggest fitness creators, with over 3 million subscribers and 1 billion views. Will breaks down his most popular content and the strategies he's used.

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Will Tennyson’s Socials

YouTube: https://www.youtube.com/@WillTennyson/videos

Instagram: https://www.instagram.com/willtenny/

TIMESTAMPS:

0:00 - Introduction

0:33 - How he came up with the idea for a video

2:58 - How much he made with the 10 million view video

3:41 - What his RPM is

7:03 - How he came up with the idea

11:40 - How he organises collabs

15:21 - What his dream collab would be

15:53 - I Arnold would be a dream collab for him

16:24 - If he’s the reason Bryan Johnson blew up

18:24 - What his specific audience is

20:48 - How he comes up with his new ideas

23:49 - How long it takes to finalise an idea into a video

24:55 - How he plans his video shoots

26:54 - How he handles IRL videos without controlling the outcome

29:18 - If there was a video he was super excited about but ended up flopping

31:01 - How the scripting process looks for him

32:02 - How he writes those jokes

42:20 - How the strategy team has helped him

43:59 - How he’s built a content strategy around food

50:10 - How he thinks differently when making shorts

52:35 - If he cares about reaching 10M subscribers

56:25 - If that approach helped him to avoid burnout

1:01:23 - How much time he spends on YouTube

1:03:50 - Why he puts that stress on himself

1:04:57 - If he is happy

1:07:07 - The advice he’d give to someone trying to grow a YouTube channel

1:09:30 - What channel he’d invest in

Today, we interviewed Tao Prompts! An expert in AI who shows us how to create animations for faceless YouTube channels today with his simple step-by-step guide!

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Tao Prompts's Socials

YouTube: https://www.youtube.com/@taoprompts

Instagram: https://www.instagram.com/taoprompts/

TIMESTAMPS:

0:00 - Introduction

6:28 - If he has a go-to prompt he’d recommend for generating great images

7:12 - If Midjourney is still better than ChatGPT for images

9:46 - Why he added certain keywords

11:19 - Character creation process

20:29 - Next steps in the character creation process

27:02 - If he’s launched animation channels of his own

27:41 - The next step for him and his channel

45:34 - His background and how he got into this

56:20 - Discussing hour-long AI videos

57:46 - Style consistency

1:00:24 - How to change the styles of images

1:08:31 - His top advice for someone starting in AI generation

Today, we interviewed Jordan Schwarzenberger! The manager of the Sidemen shares his journey working with them and how he helped them scale to $100M in businesses! He talks about the first businesses he started with them and future businesses with the Sidemen!

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Jordan Schwarzenberger's Socials

YouTube: https://www.youtube.com/@thinklikeacreator

TIMESTAMPS:

0:00 - Introduction

0:30 - If he’s worked on the Sidemen clothing, which started in 2014

2:00 - How the partnership with TMNT started

3:36 - How Side+ started after launching in September 2021

8:36 - If Side+ was the first business he started with them

10:20 - If Side+ was launched at the perfect time

13:30 - How he picks the right idea for a creator

19:24 - The deal with the creator-operator work

22:04 - If the creator also invest or just handle the creative and marketing side

26:22 - The ups and downs with Side+ and Vodka

35:29 - How long it took from idea to launch for Sides

36:28 - Why they switched from rum to vodka and what the ups and downs of the alcohol industry are

40:43 - Why they chose alcohol given the Sidemen’s younger audience

42:51 - What the launches were like for Side Cards and Best Cereal

50:43 - The red flags and key criteria for choosing the right operator

55:20 - Ranking the brands by profit

58:31 - If the Sidemen hotel is still a possibility

59:43 - If he’s focused more on digital brands now like video games or other online ventures

1:01:06 - If they’ll become billionaires

1:03:28 - Who he thinks the next creator billionaire will be

1:06:11 - The right business model for Speed

1:16:18 - His advice to small creators starting a brand

1:16:51 - What channel he’d invest in

1:20:03 - What his dream is

Today, we interviewed David Lin! A YouTuber who has grown to 100K subscribers in less than a year! From making his own music channel to scaling one of the fastest growing channels in the finance niche, today he shares his strategies for dominating a saturated niche!

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David Lin's Socials

YouTube: @thedavidlinreport

X: https://x.com/davidlin_tv?s=21

TIMESTAMPS:

0:00 - Introduction

0:53 - How he got started and hit 100k subscribers in 6 months

3:18 - If he was also making random videos previously

7:11 - What made him quit his job

9:58 - What made him choose to post daily instead of weekly

11:45 - How long he handled managing his channel alone

12:44 - How many hours a week he was working

17:53 - How he prepares his high quality questions

20:18 - What’s his process when booking guests

22:41 - How he books big guests he doesn’t know

24:55 - The percentage of people that reply to his outreach

25:36 - How he’s able to balance different types of content

28:57 - What’s one key lesson that he’s learnt that he would apply differently if he went back

31:16 - What defines high-quality content for him

34:28 - Why he thinks he grew so quickly in a saturated niche

38:13 - What his team is like at his level

39:47 - Discussing how he approaches sponsorships

40:35 - How his sponsorships have changed since he started

42:40 - Whether all his sponsorships slots are filled

42:57 - The topics that have worked best for his growth

44:45 - If he’s noticed any growth since election week

46:03 - How fast his turn around time is

46:35 - What the market outlook is after speaking to so many experts

49:52 - His one piece of advice he’d give to someone starting a channel today

54:01 - Patterns in his videos that boost retention

57:25 - What his dream is

Today, we interviewed ForgeLabs! A YouTuber who has built an incredible community through immersive storytelling and creative gameplay. He shares his journey, from starting on YouTube with unique Halo content, to growing a massive channel with millions of subscribers and averaging 10 million views!

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Forge Labs' Socials

YouTube: @forgelabs

X: https://x.com/ForgeLabs

TIMESTAMPS:

0:00 - Introduction

0:19 - What he did before YouTube

3:26 - From 2008 to 2018, he made Halo maps but not full-time

4:48 - What kept him motivated during the Halo days

6:11 - Did he ever think he’d go full-time

6:59 - Did he have a filmmaking job back then

11:52 - How long it took to transition from Far Cry to video essays and see success

19:39 - Is the success is sustainable without big peaks, or do they still make a big impact

22:44 - How his life changed in September 18th 2019, how he blew up and how long it took

27:22 - Showing the first 24 hours of a video

28:41 - His mindset when he uploaded his first video

31:05 - How he came up with his ideas at the time

42:47 - Why he switched from 20-30 minute videos to over an hour

58:19 - How he came up with the zombie apocalypse video idea

1:04:06 - Did he think longer videos might perform better over time

1:08:53 - Why he’s hesitant to hire

1:14:50 - The vision for the next year

1:15:30 - The percentage of TV viewers

1:23:45 - The highest RPM he’s ever seen on his channel

1:23:51 - What’s the biggest factor behind his 20M+ view videos

1:24:01 - His top advice for aspiring Minecraft YouTubers

1:24:08 - Where he sees Forge Labs in the next few years

1:24:21 - One key advice for all YouTubers

1:24:31 - His favourite Minecraft YouTuber

1:24:51 - What channel he would invest in

1:27:10 - What his dream is

Today we interviewed Jenny Hoyos! A YouTuber who has built a thriving business helping others grow. She shares her journey, from starting YouTube discussing crypto, to building an 8 million subscriber empire and amassing over 2 billion views!

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Jenny Hoyos' Socials

YouTube: @jennyhoyos

X: https://x.com/JennyHoyosLOL

TIMESTAMPS:

0:00 - Introduction

0:32 - Why she started with her first Short

1:03 - How people reacted to her starting YouTube

1:56 - How many views she was getting per Short in 2022

2:00 - How often she posted

2:08 - What kept her motivated

2:40 - Remembering her first viral video

3:25 - If her success with Shorts helped her long-form content

4:13 - How she came up with an idea for one of her videos

4:57 - If CTAs to long-form still work

5:00 - How she optimized her content from 1,000 subscribers to 10,000

8:10 - Breaking down one of her viral videos

9:51 - Her criteria for approaching hooks

12:17 - If she mostly does questions as her hooks

13:15 - Why she thinks one of her videos crushed

16:27 - If she saw YouTube as a full-time path at 16

16:45 - Her parents’ reactions

17:23 - How much she was making

19:38 -What made it work

20:19 - How she researches for ideas

21:20 - How long it takes her to create an idea

22:28 - What the top factors are for going viral

24:33 - How she approaches storytelling

25:44 - If she always focuses on progression in every Short she makes

29:43 - If a big percentage of the audience watches on TV

31:39: - What her audience breakdown is

39:10 - How she used to monetize her Shorts

33:26 - How she monetizes her videos now

34:09 - Discussing her consulting

35:29 - How she handles sponsorships

27:00 - Discussing the contracts

38:24 - If outbound works for her

39:57 - If she bundles Instagram and TikTok with Shorts sponsorships

41:50 - If she targets different audiences

42:45 - If featuring her mom boosted views

44:18 - Her strategy to hit 100M views

45:01 - If doing food content was intentional

48:28 - If she scripts word for word or makes a general outline

49:40 - Discussing RPM

50:16 - If she’s tried 3-minute Shorts

52:03 - How she came up with the viral idea

53:28 - Did Shorts boost her overall viewership

55:00 - Why a video did so well

57:04 - Why she started lives

1:02:40 - Her concurrent viewers per stream

1:03:25 - If she’s streaming on TikTok too

1:03:40 - If she can see herself doing more Shorts livestreams than normal Shorts

1:04:55 - Her experience with long-form videos

1:07:32 - The process of 6 million subscribers to 8.3 million subscribers

1:07:49 - Her partnership with the NFL

1:08:48 - How she built a good relationship with YouTube

1:09:36 - What her full team is

1:11:26 - What her week looks like

1:13:14 - Why she chose to make food content

1:14:22 - What the main focus for the next year is

1:15:57 - Discussing creator-led businesses

1:18:22 - What her goal is

1:20:40 - Her top advice for those starting from zero

1:21:46 - If a person is stuck in Shorts

1:22:59 - What YouTuber she would invest in

1:24:24 - What her big dream is

Today we interviewed Jay Clouse! A creator educator who has built multiple businesses around helping creators succeed. And today, he shares his journey - from before launching Creator Science to building a thriving community and business around his expertise.

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Jay Clouse's Socials

YouTube: https://www.youtube.com/@jay

X: https://x.com/jayclouse

TIMESTAMPS:

0:00 - Introduction

0:17 - How he grew from zero to millions of views and revenue

1:29 - How many subscribers he gained that year

1:53 - If people found his newsletter through events where he promoted

2:38 - His experience in the startup world

5:43 - What followed after a few hundred emails from subscribers

7:31 - How he grew to the next level

10:44 - Talking about his collective community and how he grew it

11:46 - How he decided on the type of agreement

15:08 - How much he would need to retire

19:23 - How he’s able to build a strong, engaged community

23:27 - If that is the main offering of Creator Science

23:50 - How he keeps Creator Science members engaged and how many members there are

25:40 - If he regretted keeping it at 200 members

26:19 - The turnover for the business

26:57 - If he’s done anything recently to boost his community’s retention

30:27 - What he does to keep members connected

33:48 - Where his leads come from

35:18 - Which platforms he’s on and which has the highest listener conversion

35:45 - How to grow on those platforms

44:39 - How he decided on the price points

47:58 - How much he made last year

48:34 - If that’s how he approaches adding products to his ecosystem

57:06 - Discussing more of his revenue

58:20 - What tools he uses

1:00:49 - How he built the newsletter

1:01:40 - His plan to increase revenue

1:07:35 - If one of his viral videos brought the right audience

Today we interviewed ChefPK! A YouTuber who has started several creator-led businesses. And today he shares his journey, from before starting YouTube to make $350,000 a year with his products.

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ChefPK's Socials

YouTube: @chefpkr

X: https://x.com/CHEFPK3

TIMESTAMPS:

0:00 - Introduction

0:23 - What led him to starting an anime food channel and what he did before

3:13 - What got him into YouTube

9:53 - If he was focused on tutorials or how-to videos in April 2020

12:44 - What is Food Wars?

14:41 - If there’s a specific video that marked a big turning point for his growth

17:41 - How many subscribers he had at the time

17:50 - What he was offering to Patreon

18:44 - What led to his growth from 2020 to 2022

20:53 - How he decided to branch out from Food Wars into other anime

42:04 - If he’s focusing on making 40-minute to 1-hour long videos

42:34 - If he’s found it better to release videos before or after a show’s or movie’s release

51:13 - His ideation process at his growth

53:05 - How he came up with the thumbnail format

54:44 - His main focus in 2025 to optimise content

1:00:10 - His revenue from 2020 to 2025

1:08:00 - Discussing one of his products

1:13:27 - If he would offer self-publishing services

1:23:25 - What channel he would invest in

Today we interviewed Roberto Blake, a YouTube expert who has helped countless creators build successful channels and businesses. He shares how he started his journey, how he identifies the best ideas for channels and how to scale!

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Roberto Blake’s Socials

YouTube: @robertoblake

X: https://x.com/robertoblake

TIMESTAMPS:

0:00 -Introduction

1:00 - The key questions someone should answer for their channel's strategy

14:31 - Covering topic, title, thumbnail and timing

28:54 - How his mind approaches packaging

33:10 - How he finds the perfect video idea

41:00 - Talking about viewer psychology

57:30 - Examples of tailoring to a specific audience and the benefits

1:13:30 - Discussing revenue and ways to monetise a channel

1:21:22 - If he's ever seen a creator model that most people overlook

1:29:21 - His advice for creators feeling burnt out or feeling stuck

1:32:31 - What channel's he'd invest in if he could

1:40:58 - What his ultimate dream goal is

Today, we interviewed Kwebbelkop (aka Jordi Maxim van den Bussche) and asked him about his insane journey growing to 15 million subscribers and becoming one of the highest earning creators on YouTube. In this episode, Kwebbelkop breaks down the unsustainable grind that got him to 15 million in the first place, and how he's now changing his approach using AI to create an army of virtual creators to generate millions of views.

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Jordi's Socials

YouTube: @kwebbelkop

X: https://x.com/kwebbelkop

TIMESTAMPS

0:00 Starting YouTube

3:14 Journey to 100K Subs

6:01 Starting the Robust Group

8:01 Early Ideation

11:32 100K Subs to 1M

12:29 Growth Hacks at 1M Subs

19:03 Working with Pewdiepie

20:30 The Difficulties of 10M Subs

26:05 The "Downfall" of Kwebbelkop

29:18 The Viral Formula Applied to AI

32:10 Thoughts on View Decline

33:51 Building Multiple AI Channels

37:26 The Future of AI Content

42:42 What happened to Kwebbelkop AI

44:43 The Future of Kwebbelkop

46:51 Best Advice for a YouTuber Today and Dreams

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Will Tennyson’s Socials

YouTube: @willtennyson

Instagram: willtenny

TIMESTAMPS:

0:00 - Introduction

0:54 - The beginning of his journey

5:10 - A tour around his house

6:21 - His first video

8:13 - His growth to 100k subscribers

9:45 - His growth to 1M subscribers

16:26 - How he overcame a dip in views

19:29 - How you can optimize your own videos

20:15 - How he stays motivated

21:01 - How his team helped skyrocket his quality content

23:50 - Breaking down his revenue streams

24:57 - Discussing his creator-led businesses

31:16 - What led to him moving out

32:40 - His dreams and goals for the channel

Today we interviewed @devoncnp who's ran 27 faceless YouTube channels and has made $2.4M from his channels! He shares how he start on his journey, how he was able to find the right niches to start channels in and how he hires top freelancers for his team.

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Devon Canup’s Socials

YouTube: @canup

X: https://x.com/devoncnp

TIMESTAMPS:

0:00 -Introduction

0:03 - How much revenue he has generated

0:14 - How many channels he is running

0:49 - The size of his name and how they're distributed

1:14 - How he started

4:29 - What real estate wholesaling is

6:50 - Why he did real estate content

9:10 - Going over his faceless channels

23:19 - What came after the Reddit era

27:37 - How he decided to go with a branded channel and how he found that niche

28:25 - The costs of the channels that didn't work out

28:30 - How many videos he would upload before the channel was a failure

30:06 - Why he kept going after spending $20K-$50K

30:44 - What led to the blowout after that

36:32 - How much it costs to run the whole operation

39:30 - What his RPMs are

40:42 - What his hiring process it

42:17 - How many channels he's currently running

50:52 - Dealing with competition

1:06:02 - If he restarted the channel today, the advice he'd give to someone

Today we interviewed Oliver Gilpin, a YouTuber running 43 faceless YouTube channels and makes $1.2M a year from them, who shares how he scaled up and how he successfully runs his channels alongside Alvaro Calmet, the co-founder of SolarBalls, Human Buddy - some of the brands Oliver mentions in today's interview!

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Oliver Gilpin’s Socials

YouTube: @olivergilpin

X: https://x.com/oligilpin

TIMESTAMPS:

0:00 - Introduction

0:29 - He gives his background for viewers

2:20 - How he shifted to his first animation channel

6:42 - How Oliver and Alvaro build their animation teams

7:49 - Did he see a gap for animation in the historical-geo niche and how he validated it before investing

9:50 - How much his first three channels cost him

15:00 - How Oliver and Alvaro succeeded with their fourth channel "SolarBalls

18:49 - Breaking down his current costs and other revenue streams

20:59 - How he sees his fans creating their own animations inspired from his channel

22:28 - Breaking down how they make over $100K a month

25:28 - How he manufactures his plushies

28:53 - The combined monthly revenue from all those channels

31:01 - How his Chinese and Russian Netflix deals come about

34:31 - Talks about "Creators For Impact"

38:07 - If he thinks AI could harm the ecosystem by copying personas or causing lob losses

44:39 - If he's $20M goal is monthly or yearly, and how he plans to achieve it

46:13 - If animation is his main focus, or if he's shifting to a creator-led phase

48:56 - How he finds the right ideas, titles and thumbnails to maximise views

50:17 - What his ultimate goal is for 10-20 years?

Meet Marc Lou, an entrepreneur who builds tools and documents his journey doing so on YouTube. Today, he joins us and shares how one viral video led to his businesses skyrocketing in revenue.

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Marc Lou’s Socials

YouTube: @marc-lou

X: https://x.com/marc_louvion

TIMESTAMPS:

0:00 - Introduction

2:21 - What made him decide to seriously start his channel ten months ago

3:55 - How does he think he blew up so quickly

4:30 - Why he chose the idea for the first video

5:16 - Was he able to stick to a weekly upload schedule

10:30 - The results of uploading once a week

11:34 - Which video popped off after two months

15:53 - His week of managing product development, maintaining current ones and filming content

17:11 - What his day looks like when planning ideas, titles and thumbnails for his next video

34:43 - If he tackles short-form content

36:19 - If changing his sales approach between videos lead to more sales

36:47 - If he started his channel now, what he would do differently

38:27 - What resources he used to blow up

42:13 - What led to him making those funny Twitter advertisements and why they went viral

44:09 - How he comes up with ideas for each of his products

46:11 - If he's designing products for builders and if he's planning to go beyond that

52:48 - If he uses Google advertisements as well

55:51 - What his ultimate goal is

Meet Frankie C, a Poker YouTuber who has gained over 100K subscribers in a year and hit one million views on his first video. He shares his journey and strategies for overcoming saturated niches.

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Frankie C’s SocialsYouTube: @frankiecpoker  X: https://x.com/FrankieCuccTIMESTAMPS:0:00 - Introduction0:34 - How his first video hit a million views4:19 - If the title was inspired by other videos, or did it come from what she said7:40 - What happened after he started uploading more10:56 - How he handled his other videos not getting as many views17:54 - How he came up with that title and thumbnail idea25:09 - How he plans IRL videos, especially with poker, given their unpredictability27:00 - How he came up with the title and thumbnail idea for his most viral video35:58 - Why he started YouTube while being a full-time poker player and why he did both 38:40 - What he used to come up with the idea, title and thumbnail42:03 - What made his poker channel stand out in such an oversaturated space44:57 - How he balances poker, new baby and videos47:17 - What’s one piece of advice he’d give to a YouTuber starting today48:43 - How has brand sponsorships evolved for him with the growth in views

Meet Wanner, an expert at YouTube automation who’s run 100 channels over his career, totalling $6,000,000 in revenue. He shares all his strategies in today’s episode.

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Wanner’s Socials

YouTube: @wannerdigital

X: https://x.com/wannercashcow

TIMESTAMPS:

0:00 - Introduction

0:15 - How many channels he has run and how much he has earned

1:26 - How he made $6,000,000 with 100 channels

2:33 - What an MCN is and what the space was like back then

5:56 - What came next for revenue

7:28 - The unlisted method

11:40 - How much he made

12:20 - What caused his channel to get demonetised

14:57 - What happened when he got sued

17:03 - What happened to his channels when he was 18

21:46 - Did $800K come from uploading soap videos or making them

25:15 - His office in Bali

25:36 - The RPM for ASMR content

26:41 - The size of his team in 2018

27:02 - If those were mostly editors or content creators

27:36 - How he went from repurposing content to fully producing it with creators

33:02 - How he finds patterns and insights in YouTube automation

35:57 - What his team looks like to make $80K/Month from the channel while keeping it passive for him

40:00 - How he manages to run 40 channels at the same time

43:17 - How he finds the niches

55:04 - Why he runs channels in different languages

1:02:02 - How creators can avoid channel termination and handle copyright issues

1:04:42 - If there is a rule to only showing seven seconds of content or less to avoid copyright issues

1:06:32 - The advice he would give to anyone starting a channel

1:06:45 - The niche people should look for

1:07:22 - When you should stop a channel and move on to the next

1:09:49 - His end goal and what he’s working on for the next few years

Meet Bryan Ng, an expert in scriptwriting who has amassed over 15 MILLION views with his scripts. In today's podcast episode, he shares his secrets regarding scriptwriting and how anyone can create viral videos.

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Bryan Ng’s Socials

YouTube: https://www.youtube.com/@boomerrbryan/videos

Twitter: https://x.com/boomerrbryan

TIMESTAMPS:

0:00 - Introduction

0:43 - Breaking down his process for creating his viral script course

6:15 - How he researches for clients in unfamiliar niches

8:13 - How long it takes him to do research properly

9:34 - Did his one-hour video take 5 to 10 hours of research

11:26 - The revenue

13:19 - The next step after researching

15:52 - If it’s worth doing multiple hooks

16:45 - Tricks to keep retention high in the first 30 seconds

19:05 - How he builds trust with new viewers for clients’ videos

20:32 - How he approaches the script after the hook

24:07 - How he makes educational content interesting and entertaining for viewers

26:55 - What makes Alex Hormozi’s content so effective even without heavy scripting

28:57 - A case study of a video that grew to tens of thousands of views

36:45 - The biggest mistake he sees scriptwriters commonly make

40:17 - The tools he uses to speed up research or script writing

42:23 - How long his scriptwriting part takes

43:43 -Talking about how he analysed Iman Gadzhi and what he broke down

54:21 - The advice he would give to someone to create the best script of all time

55:52 - What his dream is

Meet Hardisk, an expert in AI and content creation, who shares a real-time demonstration of how he creates his AI videos in only 30 minutes! This episode was filmed two months ago, and since then, video generation models have seen exponential advancements. This episode's main goal was to show what's possible these days using AI. It will be interesting to see in 3 to 6 months what tools will be available to create videos that are higher quality AND faster turnaround.

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Hardisk’s Socials

YouTube: https://www.youtube.com/@hardisk/videos

Twitter: https://x.com/Hardisk

TIMESTAMPS:

0:00 - Introduction

0:19 - The start of the process

4:56 - Choosing the right voice for voiceovers

11:37 - Being able to copy images into ChatGPT and create prompts

16:19 - The length of the video with resources used

24:46 - Advice for using ChatGPT and any prompts

27:09 - Where he sees AI in content creation in the next year

Meet Jake Trinder. The founder of Views To Clients shares his YouTube journey from the start to today, along with how he built up his 7-figure business and the best practices for other business owners to do the same.

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Jake Trinder’s Socials

Website: https://www.viewstoclients.com/all-youtube-trainings

YouTube: https://www.youtube.com/@jaketrinder/videos

Instagram: https://www.instagram.com/jake.trinder/

Twitter: https://x.com/JAKETRINDER_

LinkedIn: https://www.linkedin.com/in/jaketrinder/

TIMESTAMPS:

0:00 - Introduction

0:01 - How old he is and how much he’s made in the past year

0:09 - What he does

0:26 - How many clients he has

0:48 - How many people are on his team

1:21 - How his team manages contractors

2:24 - What exactly he does for clients

3:33 - How the sales team contributes

5:01 - If an editor sends a video to QA first or if it goes through the production manager first

5:45 - The person handling daily or weekly communication with the client

6:57 - His communication with the client

7:09 - Who his clients are

7:53 - How long it takes to complete a video

9:35 - How he handles last-minute changes, especially with delays

13:00 - How many videos he’s producing every week and every month

13:32 - The tools he uses on the fulfilment side

14:10 - The limitations of using Trello

16:45 - The type of automation that has been the most help

18:45 - The systems he uses to acquire new clients and scale

24:47 - What has worked for him in outbound sales

26:41 - How many new clients he gets per month

27:21 - The percentage of sales he generates from each stage of his sales funnel

27:49 - Does he plan on starting paid ads

29:17 - What his weekly schedule looks like

31:35 - What his costs look like

34:40 - How much editors cost

35:18 - His offer for clients and how much he charges

36:24 - His strategy for making clients millions

42:00 - How he came up with that idea

44:28 - Another success story he has

56:32 - How he ranks top for competitive searches with his SEO strategy

58:12 - How important the description is

1:08:02 - How much he focuses on SEO with clients

1:10:48 - The one piece of advice he’d give to a business channel wanting to grow on YouTube today

1:13:00 - When he first started DFY

1:13:30 -What he would have studied

1:15:13 - His plan to scale from 7-figures to 8-figures

1:19:04 - A piece of advice for someone starting their own agency

1:20:18 - What his dream is

1:23:07 - Where viewers can find him

Meet Ed Lawrence - the founder of Film Booth and a YouTube expert, who shares his journey with growing his first channel, overcoming common mistakes he’s faced and how he is able to scale.

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Ed Lawrence’s Socials

YouTube: https://www.youtube.com/@ed-lawrence/featured

Instagram: https://www.instagram.com/creator_booth/

TIMESTAMPS:

0:00 - Introduction

0:06 - How he got into YouTube

3:01 - When he moved from tagging videos to targeting the homepage

5:27 - Diving deeper into the thumbnails of his most popular videos

9:23 - Why he chose MKBHD and Mrwhosetheboss for the thumbnail

11:56 - How he came up with the title and thumbnail

14:48 - Does he think the 1.7M view video was mostly from YouTube enthusiasts

15:39 - Did he stop Film Booth because he attracted the wrong audience for his offer

18:33 - How his business revenue evolved over the years with all the offers he had back then

21:59 - The best advice to grow

28:38 - How he came up with ideas and used psychology in thumbnails and titles

34:30 - Views on A/B testing

38:16 - What are common mistakes he sees YouTubers make

40:45 - Advice on how to increase revenue

44:01 - Opinions on pinned comments and community posts

45:40 - His process with AI

46:50 - What AI tools he’s using

49:34 - Examples of someone who blew up

56:19 - The YouTuber he’d invest in

58:45 - He’s end goal

1:01:23 - Why he chose the name Film Booth

Today, we interviewed Denver Moore, one of the world’s top YouTube strategists and the brain behind YouTube’s largest Roblox channel. We asked him about how he grew his own YouTube channel to 1 million subscribers before moving onto becoming a full-time YouTube strategist. In this episode, Denver gives insights into what makes a successful YouTube channel, his own approach to coming up with viral ideas and how he manages to generate millions of views for his clients every month.

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Denver’s Socials

YouTube: @thatdenverguy

X: https://x.com/thatdenverguyYT

Chapters

0:00 Who is Denver?

1:08 14M View Video Breakdown

2:40 Starting Work with JSTU

3:40 Viral Thumbnail Tips

15:24 Breaking Down Viral Swamp Video Packaging

20:25 Why Are JSTU So Successful?

22:55 Denver's Ideation Process and Hitting 100M Views a Month

29:51 How to Break a Channel's View Ceiling

34:47 6.9M View Video Idea Breakdown

40:12 How to Break Out of a Niche

44:15 Managing a YouTube Channel as a Full-Time Teacher

50:12 YouTube Income

52:47 Switching from Creating to Strategy

57:56 Resurrecting Dead Videos

1:02:55 Viral Packaging Breakdown

1:06:14 The Best Start For New Creators

1:09:09 The Future of YouTube and Dreams

Meet Eric Wei - the co-found of Karat. In this episode, he discusses his journey to building Karat, as well as common mistakes YouTubers make that cost them $1000s every month.

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Karat’s Socials

YouTube: @trykarat

Instagram: https://www.instagram.com/trykarat/

Website: https://www.trykarat.com/

TIMESTAMPS:

0:00 - Introduction

0:55 - The advice he’d give to a small YouTuber who’s just starting to make money

3:35 - The most creative way he has seen creators monetise beyond advertisements

6:17 - The biggest mistakes he has seen creators make with money or finances

8:08 - The opportunities creators overlook to make money

8:55 - How to find the right sponsorship agency

11:49 - Traits that successful creators have

14:05 - The best way creators can build and engage their audiences today

15:59 - The origin story of Karat

22:59 - Who to hire first and what to do with a huge amount of money

24:35 - Who else he hires to grow the company

25:44 - The decisions that helped his company to stand out

26:51 - How many employees he has

27:21 - Advice on managing a team and scaling

28:54 - How to deal with the stress of managing 15-20 employees

30:04 - How many creators are on Karat

30:29 - How he attracts big creators to the platform

32:07 - The biggest challenges when working with creators

33:00 - The next big challenge Karat needs to overcome to continue scaling and serving creators

33:45 - The vision for Karat in the next five years

34:23 - What he would recommend to a creator with a niche audience to do to start a business

34:48 - The biggest trends shaping the creator economy

37:33 - How creators can deal with financial stress

38:02 - How AI will impact the future of content creation

38:57 - How he sees the future of content

41:37 - What small creator he would invest in

42:35 - What his dream is

Meet Dill Toma. He shares his experiences as an expert thumbnail designer and YouTube strategist and how beginner thumbnail designers can get their first client and grow.

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Dill Toma's Socials

Twitter: https://x.com/DillToma'

YouTube: https://www.youtube.com/@DillToma/videos

TIMESTAMPS:

0:00 - Introduction

0:30 - How he came up with the thumbnail for an 18-million-view video

2:11 - The next step after he comes up with the concept

3:21 - How he makes thumbnail elements realistic

4:49 - How long it takes to make realistic thumbnails and are they worth it?

6:54 - What are some other tools he uses to create thumbnails

8:40 - How he creates different thumbnail styles

11:15 - What his process is like working with MrWhoseTheBoss

12:22 - How long it takes to make this type of thumbnail

12:35 - How many thumbnails he does per week

13:03 - How he lands his clients and what the progression of it looked like

15:05 - His thought process behind Michelle Curry’s thumbnail

24:30 - How long this thumbnail took him

25:56 - Whether 8 hours is too long to spend on designing a thumbnail

26:51 - How much he makes per year as a full-time thumbnail designer

27:32 - How much he charged per thumbnail when he first started compared to now

29:00 - How an aspiring designer can stand out and kickstart their career

31:15 - How starting in the gaming niche has affected his approach to designing thumbnails

32:00 - His three tips for making better thumbnails

37:27 - The thumbnail change that led to a 19-million-view video

40:56 - He reviews our thumbnails

43:40 - His favourite thumbnail on YouTube

43:59 - Who he thinks has the best thumbnails on YouTube

44:17 - Who he thinks has the most underrated thumbnails on YouTube

44:36 - One thing he has learned recently that has helped him create better thumbnails

45:28 - The one YouTuber he would invest in

47:44 - What his dream is

Meet Nate Curtiss, also known as n8wealth. He shares his experience and journey with YouTube, from uploading his first viral video reaching 200k views, to running his own agency and becoming a YouTube strategist.

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Nate Curtiss' Socials

Twitter: https://x.com/natecurtiss_yt

YouTube: https://www.youtube.com/@n8wealth/videos

TIMESTAMPS:

0:00 - Introductions

0:17 - How old he is and how much he has earned this past year

0:45 - How he got into YouTube

4:32 - Was it at 15 or 16 that he started running the dev channel?

5:27 - Why did his first video blow up after switching from NateDev to n8wealth

5:38 - Can he show how fast it took off after the change?

6:32 - What inspired his video idea and what made it blow up

8:32 - He breaks down his most popular video and explains why it blew up

15:59 - How 2 of his most viral videos come about

21:12 - What KPIs he tracks for smaller YouTubers to measure growth

24:48 - What are common mistakes he has seen creators do

27:02 - What was the experience offering done-for-you services and what made him start

31:59 - How he finds clients

33:17 - Any advice for creators balancing jobs and studies

35:18 - Why he still goes to college while making $200K at 17

39:16 - What the best thing about going to college is

41:40 - What the thought process is to come up with a title and thumbnail for this podcast

52:56 - The most he has made in one month from YouTube

53:36 - One piece of advice for YouTubers struggling to grow

54:10 - Who he would invest in

54:58 - What his dream is

JeremyB has generated $3.5M in revenue and has created 24 successful channels. He shares all his knowledge from producing viral content to scaling a great team and much more in today’s episode.

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JeremyB's Socials

Twitter: https://x.com/JeremyBYouTube

YouTube: https://www.youtube.com/@JeremyBYouTube/videos

TIMESTAMPS:

0:00 - Introduction

0:28 - How many channels he has run and the revenue he has generated

1:05 - How he grew from his first channel to a YouTube empire

6:06 - What his first channel was and which one blew up first

19:33 - How he identifies small markets and any tricks or tools he uses

30:18 - How he grew his Minecraft channel to 400M views in four years

37:44 - What led him to create an hour-and-a-half-long video and the back-end processes

49:17 - How many team members he has and the main costs of running his empire

52:01 - The general percentages he offers to his producers

53:49 - The qualities he looks for when hiring a producer

57:15 - The hiring mistakes he has made with producers

1:02:48 - If he ever had a producer who wanted to take all the profits of a channel

1:07:37 - How much he has invested in the five channels that have failed

1:10:40 - The revenue he has made in the past year

1:10:58 - The most that he has ever lost

1:11:25 - The one piece of advice he’d give to someone starting YouTube today

1:12:18 - How many views he generates each month across all channels

1:12:36 - His dream

Tintin Smith is Ali Abdaal's lead producer, managing the entire team and ensuring videos are top quality. He shares his enitre experience and methods with us in today's episode.

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Tintin Smith's Socials

Twitter: https://x.com/TintinSmith

TIMESTAMPS:

0:00 - Introduction

0:47 - How did you become the lead producer for the top productivity channel?

4:20 - What's one tip for someone wanting to work with their favourite YouTuber

5:50 - Can you walk us through your pre-production, production and post-production process?

9:36 - How far in advance do you plan from idea to publishing?

12:37 - With ideas planned ahead, how do you approach the title and thumbnail to ensure they work?

14:14 - Who ranks the ideas? Is it only you or is the team involved?

17:19 - Once the title and thumbnail are set, what's next? Do you schedule it, script it, or something else?

22:14 - He records four videos in a day, covering a whole month's uploads - how does he manage that?

23:57 - After filming, what's the next step in the process?

26:14 - How do you manage everyone?

30:19 - If you could go back, what mistakes as a producer would you avoid now with your experience?

32:56 - You optimize titles and thumbnails with A/B tests, even months later. What's that process like?

36:09 - Is there a specific one that you or your team changed and felt you did really well?

38:22 - How did you approach the thumbnail for your "My Evidence-Based Skincare Routine" video?

42:15 - How did you come up with the thumbnail for the "How To Invest For Beginners" video?

44:14 - What about "How To Stop Feeling Tired - 4 Ways To Boost Your Energy"?

48:07 - Is your framework called the AHQ framework?

50:56 - What do you think makes Ali a great leader, and how big is the team?

52:02 - What makes him such a good leader for the team?

53:49 - What's one piece of advice you would give to someone starting a YouTube channel today?

55:10 - If you had to invest in one small, growing YouTuber today, who would it be?

56:59 - You're living your dream job now, but what's your ultimate dream?

Jamie's YouTube blueprint increased videos to 3M views, 7M views and some even reaching 34M views. He shares everything he knows about YouTube, his experience on the platform and more in today's episode.

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Jamie Rawsthorne's Socials

Twitter: https://x.com/jamierawsthorne

TIMESTAMPS:

0:00 - Introduction

0:37 - Where did you get the inspiration for this video?

2:16 - How did you come up with that thumbnail and title?

3:22 - What made you go from 10-15 minute videos to 1-2.5 hour ones?

4:20 - Was the title inspired by something, or how did you come up with it?

6:19 - What was the process for making a 1-2.5 hour video?

11:36 - How did you create the thumbnail and title for that video?

13:04 - What percentage of a video's success is due to the idea, title and thumbnail compared to editing and storytelling?

15:29 - How did you think about the video with 3.3M views?

17:45 - What does your analysis process look like, and what do you focus on?

19:00 - How long does it take you to do the research?

22:10 - What was the most fun experience you had during those years?

31:10 - How did you come up with the "I Asked Millionaires If I Could [ACTION]" format?

33:06 - How do you prepare for those videos? What's the production process like for sneaking into places?

35:29 - What are the three most common mistakes YouTubers make when trying to grow their channels?

40:49 - How was your experience working with Morning Brew?

45:59 - What data do you focus on during those three weeks of market research to find the right idea?

47:30 - Do you focus on the idea first, or combine it with thumbnail planning from the start?

51:32 - How are you growing your agency?

54:29 - What does a week in your life look like while running this business?

56:18 - What is your learning process?

58:20 - What lessons have you learned in running your business that you wish you had known two years ago?

59:57 - What can creators do to prevent burnout while growing their YouTube business?

1:03:05 - What are your thoughts on Shorts? Are they beneficial for business YouTubers, or a waste of time?

1:05:01 - Which small YouTuber do you see as having potential for growth that you'd invest in?

Mini Katana grew from 1000 subscribers to 15 MILLION in around 2 years, generating over $10M/Year. Their creative director reveals the exact blueprint she used to blow up that channel.

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Noelle Ireland's Socials

Twitter: https://x.com/noelle_ireland

TIMESTAMPS:

0:00 - Introduction

0:39 - How did you grow from 10K to 15M subscribers?

2:53 - Why not work with 100 UGC creators?

3:47 - How did you find an in-house creator?

5:49 - Do you think it's harder to grow a brand now compared to 2 or 3 years ago?

7:00 - How do you scale to 100K subscribers? Was the company making seven figures by then?

9:03 - How did you create that model and why was it key to conversions?

10:52 - What's the conversion rate between Instagram, YouTube and TikTok?

13:20 - What was your content strategy when you went all-in on YouTube? How did you come up with the billion-view idea?

15:35 - What's your system for getting shorts to go viral?

19:37 - How did you come up with the 1 billion view short and why it did so well?

21:15 - What kind of shorts lead to higher conversion rates?

23:00 - What's the best CTA you've seen at the end of a short that led to higher conversions?

24:34 - Did removing links from pinned comments impact the business significantly?

26:08 - What was the team like when you left?

28:02 - How did you end up in your position?

29:17 - What tools or software did you use to grow your short-form content?

30:46 - Did you notice any differences in what goes viral on TikTok, Shorts and Instagram Reels?

34:12 - When did you start with Sticki Rolls and how did you grow it?

35:38 - What system did you use to push content and then sell?

38:13 - How do you manage targeting a younger audience with less purchasing power to drive sales?

42:30 - Can we dive into how you came up with the hook for your most viewed shorts?

51:30 - If you had to blow up a brand again, how would you do it?

1:03:10 - What's one piece of advice for someone starting a YouTube channel today who wants to grow quickly?

1:05:30 - What's your dream?

We spent 24 hours with Jordan Welch to find out how he's made more than $10,000,000 from YouTube and how you can do the same!

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Jordan Welch Socials

YT Channel: ‪@JordanWelch‬

Twitter: https://x.com/jrdnwelch

TIMESTAMPS

0:00 - Introduction

3:23 - How one video can change your life

7:15 - The strategy that took his channel to the next level

8:43 - The video that made Jordan $337,000

12:12 - The importance of experimenting

12:31 - How to overcome struggle on YouTube?

12:56 - If someone were starting a channel today, here’s how to go viral

Check out https://1of10.com/ and use code "POD24" for a 1-month free trial to grow your channel!

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TIMESTAMPS0:00 - Introduction0:51 - How to become a YouTuber starting from scratch6:50 - How he went from 40k to half a million subscribers12:27 - His strategy to reach 1 million subscribers14:18 - Why being a content & music creator is so difficult22:51 - How to win sponsorships (and earn more money)Music from #InAudio: https://inaudio.org/Track Name: Infraction- Sax Beat

Zack Blank, the producer behind Nick DiGiovanni’s YouTube empire, who helped scale the channel to over a billion long-form views and 10 billion short-form views. After turning overlooked videos into breakout hits and reviving old uploads from 100 views a day to 15,000+, Zach breaks down how he engineers ideas, builds months-long production pipelines, and obsessively optimizes thumbnails, retention, and storytelling to stay at the top of the creator economy.

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Today, we interviewed Youri Leerkotte who went from 0 to $30k a month in just 2 and a half years with 2 YouTube channels. In this episode, Youri breaks down how he managed to scale a team, land massive brand deals and grow two channels all while inside of an active war zone.

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Youri's Socials

YouTube: @HeyHistorically @OfficialArch

X: https://x.com/archmeton

TIMESTAMPS

0:00 Starting YouTube

1:19 Learning Animation

6:13 Youri's First YouTube Channels

13:07 Investing In Historically

16:59 The Inspiration for Historically

19:38 Running Costs and Profits

27:39 Youri's Ideation Process

38:06 Youri's Thumbnail Process

40:47 Living in a War Zone

52:18 Advice for Starting an Animation YouTube Channel

54:13 Using AI For Videos

57:58 The Future

Leroy ter Braak, a veteran YouTube strategist who’s been building channels since 2008 and now generates over $25,000 a month working with creators across gaming, travel, education, and entertainment. After helping launch and scale multiple high-growth channels, Leroy breaks down why ideas matter more than metrics, how niche-to-niche “bionic” formats create viral hits, and the systems he uses to build sustainable creator businesses.

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Leander Hofkes, a YouTube strategist and former creator who went from near burnout and financial collapse to building multiple million-view channels across gaming, documentaries, and faceless media. After pivoting through Fortnite, long-form storytelling, and data-driven research, Leander breaks down how he finds hidden gaps, validates ideas, and helps creators turn struggling channels into sustainable brands.

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Justin Moore, a sponsorship coach and the founder of Creator Wizard, who has helped hundreds of creators land better brand deals without relying only on AdSense. With over 15 years of experience as a creator and agency owner, Justin breaks down how sponsorships really work, how to pitch brands the right way, and how to negotiate deals that grow with your channel over time.

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David Altizer, a professional thumbnail designer and former filmmaker who went from zero experience to making over $100,000 a year working with top creators like Curtis Connor and Max Fosh. With over 100 million clicks on his thumbnails, David breaks down how he designs high-performing visuals, uses AI tools like generative fill, and builds systems that turn simple ideas into viral videos.

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LowKeyJude, a YouTube strategist and creative director who helped scale multiple creators from early growth to millions of subscribers through systematic ideation and packaging. Jude breaks down how top channels build idea backlogs, how formats and topics drive clicks, how to find real outliers, and the process behind testing, doubling down, and fixing the biggest growth bottlenecks.

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Brandon, the fastest-growing creator we interviewed before he blew up, who won a $10,000 creator competition after being voted the top growth prospect by 10 industry judges. Brendan breaks down how he went from a few hundred views to multi-million-view videos, how he engineered viral packaging through titles and thumbnails, how he trained the algorithm to find his audience, and the system he uses to consistently raise the bar for what YouTube content should be.

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Dr. Dabi, An Expert storytelling strategist, breaks down how tension, open loops, and emotional payoffs drive retention, sharing the systems behind crafting videos that hold attention from start to finish. He explains how creators use hook–event–payoff structures, reaffirm the click through visuals and emotion, and adapt proven formats to their own niche—showing how small changes in pacing, rhythm, and structure can turn similar ideas into videos that consistently earn higher watch time and millions of views.

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Noah, a high-volume YouTube automation operator and niche strategist, breaks down how he scales trendy faceless channels by treating them like “waves”: he launches lots of bets, doubles down aggressively when a topic spikes, and lets a small percentage of winners cover the losses. He explains the exact factory-style workflow (clusters, managers, Trello), the per-video cost structure, and the decision rules he uses to find viable niches fast—so channels can go from flatlining to 1M+ views in days and stack into six-figure months when the timing is right.

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Sprouht breaks down how he built a billion-view short-form machine by turning simple street interviews into ultra-relatable, highly shareable moments—and then repackaging them across every platform. He walks through the lightweight production setup (wireless mic + a tiny crew), the “question-first” ideation system he validates on Reddit, and the on-the-ground instincts that help him pick the right strangers (vibe, confidence, pacing, age bands) to consistently get strong answers. He also gets honest about the business: why viral shorts can pay almost nothing in AdSense, how consistency compounds trust (so one breakout can turn into massive follower growth), and how he scaled from early $500 integrations to multi-thousand-dollar brand deals once the format clicked.​

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Tim Haubeil, a key operator behind Sidemen’s channel operations and optimization. Tim breaks down how he got hired, what his week actually looks like on one of the biggest channels in the world, and the systems they use to make better decisions at scale.

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Today, we interviewed RoyalPear, who blew up his YouTube channel to an insane 4 million subscribers in just 3 years. In this episode, Pear talks about how his unique approach to YouTube shorts managed to pull in over 2 billion views and grow a community that also watches his long form content.

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Pear's Socials

YouTube: @RoyalPear

X: https://x.com/alexrpear

Twitch: twitch.tv/royalpearyt

TIMESTAMPS

0:00 Starting YouTube

3:02 Pear’s Channel Growth

20:11 Income and Costs Breakdown

22:05 1M to 4M Subs Strategy

26:59 Pears Creative Approach

32:16 Building a Strong Community

45:33 The Future

George Blackman, a scriptwriter with over 25 million views under his belt, and credits with creators like Mike Shake and Ali Abdaal. George breaks down the retention frameworks he uses to keep viewers watching, how he edits messy footage into a tight story, and how he went from freelance scripts to a course launch that made $80,000 in one weekend.

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In this episode we interviewed Scott Van Der Berg; his expertise in funding startups lead to him investing in Selena Gomez, Jake Paul and DJ Khaled. Today he’s helped facilitate over $25 million in funding for startups and works with creators building brand strategies; allowing them to turn attention into millions of dollars in revenue.

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Scott's Socials

Instagram @scottvandenberg_

LinkedIn: https://www.linkedin.com/in/scott-van-den-berg-22b534150/

TIMESTAMPS

0:00 How to Get In Touch with Big Names

11:05 How Scott Started

17:30 Working Out a Deal

33:08 Why Brands Fail

36:58 Brands That Won

47:17 The Next Creator Billionaire

57:45 Scott's Biggest Mistakes

Today, we interviewed Hudson Matter, who's YouTube career began at the young age of only 11 years old! Since then he's grown to be one of the largest entertainment channels on the platform, hit over 200 million views and collaborated with many of YouTube's biggest names. In this episode he breaks down his creative process and how he ideates to hit millions of views every single month with each upload.

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Hudson's Socials

YouTube: @hudsonmatter

Instagram: instagram.com/hudsonmatter

0:00 Starting YouTube

26:53 YouTube Life Balance

31:07 Optimising

37:44 Ideation

43:14 The Secret to Virality

56:46 What's Next

Today, we interviewed Mario Joos, who has helped some of the biggest YouTubers on the platform explode their subscriber count to 100M plus! He's previously worked with Mr Beast himself and is currently working with The Stoke Twins and rising stars such as Matthew Beem.

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Mario's Socials

YouTube: @mariojoos

X: x.com/MarioJooss

0:00 Keeping People Engaged

23:57 100M Video Breakdown

41:03 Storytelling for Higher Retention

55:03 Does Video Length Matter?

1:00:28 Working with Mr Beast

1:03:14 Underrated Retention Tips

1:10:08 The Future