12 x 12 Picture Book Podcast – Details, episodes & analysis

Podcast details

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12 x 12 Picture Book Podcast

Julie Hedlund

Arts

Education

Frequency: 1 episode/5d. Total Eps: 4

Podcast for picture book writers by picture books writers with the 12 x 12 Picture Book Writing Challenge founder Julie Hedlund and co-host Kelli Panique www.12x12challenge.com

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Data updated on 14/07/2026

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https://12x12challenge.com/product/silver-membership/
3 shares
https://12x12challenge.com/adria
2 shares
https://adriagoetz.wpcomstaging.com/
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https://bookshop.org/a/11334/9780374392253
1 share
https://bookshop.org/a/11334/9781339023274
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https://bookshop.org/a/11334/9780593662618
1 share

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Score global : 42%

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004 - Emma Walton Hamilton: The Query Whisperer

Thursday, January 29, 2026 • Duration 30:43

Are you in the submission trenches?

Co-Founders of The Complete Picture Book Submissions System Emma Walton Hamilton and Julie Hedlund share their submission expertise to help you write better query letters!

What you'll discover:

Tips for submitting your manuscript to agents or editors
A template for writing your pitch
The person who reads your query first (It may not be who you think it is...)
The difference between a pitch and a synopsis
Who should be the focus of your pitch
The job of the pitch
Why the voice of your pitch is so important

Get Emma and Julie's free submissions training here: picturebooksubmissions.com/free-training

Come be part of the community! Join the 12 x 12 Picture Book Writing Challenge in 2026. Register by February 15, 2026 here: 12x12challenge.com/membership/

Subscribe, like, and share the podcast with your fellow kidlit writers!

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003 - Looking at Today's Picture Book Market with Adria Goetz

Thursday, January 22, 2026 • Duration 35:38

Join the fun as Julie Hedlund interviews our first-ever podcast guest: agent Adria Goetz of KT Literary!

What you'll discover:

How Adria became an agent
What editors are looking for (and NOT looking for) in today's market
The importance of market entry points and hooks
The top 3 booksellers in the United States
How to make your work stand out in a tough market
Why Adria keeps coming back to 12 x 12 as a Featured Agent
What it's like getting submissions in your inbox
How agents view submissions with AI components
Picture books Adria loves right now

Books mentioned in this episode:

The Princess and the Grain of Rice by Tina Cho and Honee Jang
Millie Fleur's Poison Garden by Christy Mandin
In the Groves by Andrea Cruz Floren

Come be part of the community! Join the 12 x 12 Picture Book Writing Challenge in 2026. Click here to register by February 15, 2026.

Get 25% off off Adria's 12 x 12 webinar here: https://12x12challenge.com/adria

Adria's website: https://adriagoetz.wpcomstaging.com/

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002 - Here's Kelli!

Season 1 · Episode 2

Tuesday, January 20, 2026 • Duration 35:18

Houston, we have a co-host!

Johnny Carson and Ed McMahon. Laurel and Hardy. Thelma and Louise. Life is more fun with a partner—and work is certainly easier with someone who has your back. And no one has Julie's back like her co-host Kelli Panique.

What you'll discover in this episode:

How Julie and Kelli started working together
What they each bring to the partnership
Why community is so important to them
Kelli's favorite and least favorite things about working in 12 x 12
Little-known facts about Kelli

Join the 12 x 12 Picture Book Writing Challenge in 2026. Click here to register by February 15, 2026.

Subscribe and review if you like the podcast! Future episodes will include author and illustrator interviews, conversations with agents and editors, and discussions on the craft of writing picture books and getting published.

Thanks for listening!

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001 - Welcome to the 12 x 12 Picture Book Podcast

Wednesday, January 14, 2026 • Duration 28:10

Welcome to the 12 x 12 Picture Book Podcast!

Host Julie Hedlund, Founder of the 12 x 12 Picture Book Writing Challenge, introduces us to this new podcast for picture book writers and/or illustrators.

What you'll discover in this episode:

The history of the 12 x 12 Picture Book Writing Challenge
When to register for the 2026 challenge
12 things Julie wished she knew when she started writing picture books

Join the 12 x 12 Picture Book Writing Challenge in 2026. Click here to register by February 15, 2026.

Subscribe and join us for the new endeavor! Future episodes will include author and illustrator interviews, conversations with agents and editors, and discussions on the craft of writing picture books and getting published.

Find out more at www.12x12challenge.com.

We'll see you there!

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12 x 12 Picture Book Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

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12 x 12 Picture Book Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other6

Bookshop3

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other6

Bookshop3

Apple Podcasts

Spotify