Explore every episode of the podcast 10 Minute Martech
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Mike Rizzo: Run the Tech Stack Like a Product | 21 Oct 2025 | 00:12:43 | |
Mike Rizzo believes marketing operations pros are sitting on one of the biggest untapped opportunities in business today: owning the tech stack as a strategic function. In this conversation with Sara, Mike shares why modern marketing doesn’t happen without technology—and why the people managing that technology need a seat at the leadership table. He breaks down how ops teams can bring structure, product thinking, and ROI discipline to their tech investments, especially as AI and consumption-based pricing reshape how we buy and use software. You’ll learn:
Mike: “These new models should force people to stop and think: where will this actually make an impact? Slow down to speed up.” Links & Resources:
Timestamps: #MarketingOps #MarTech #AIinMarketing #Podcast #Progress #MarketingLeadership Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Greg Kihlstrom: Start Small and Anticipate Failure Twice | 09 Oct 2025 | 00:11:33 | |
Greg Kihlstrom, Principal of The Agile Brand, joins the show to talk about the practical side of AI adoption in MarTech. Greg and Sara dig into the tension between innovation and operational guardrails, the risks of tool sprawl when “anyone can build an app,” and why proactive leadership is essential to keep experimentation from turning into chaos. Greg also offers clear advice for cautious adopters: start with a small, meaningful use case and be ready to fail a couple of times—because those early failures are how you build long-term success. Greg: “Pick a small [AI] use case and follow through with it. If you're the kind of person that's reluctant to do something that might fail, try to be okay with getting it wrong the first 2 or 3 times. Those are good muscles to build regardless.” Links & Resources:
Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Mallory Russell: On the AI Offense | 20 May 2025 | 00:14:07 | |
Mallory Russell, an award-winning content marketing strategist, joins the show to share why marketers need to lean into AI experimentation and rethink traditional playbooks. As the lines between content, MarTech, and AI continue to blur, Mallory explores how to make smart, strategic bets without losing sight of brand, quality, or human connection. Sara and Mallory discuss approaching AI as a tool - not a strategy. They also cover the shifting landscape of SEO, how zero-click search is impacting content distribution, and why composable MarTech stacks are the future. Mallory: Links & Resources:
Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Karen Steele: Good Data In, Good Data Out | 06 May 2025 | 00:12:51 | |
Karen Steele, Founder of Steele-Alloy and seasoned Fractional CMO, joins the show to talk about the future of B2B marketing and why data quality is more important than ever. Karen and Sara explore how account-based marketing (ABM) has evolved into more sophisticated strategies centered on buying groups and behavioral signals. They also dive into the challenges of data integration, the critical role of marketing ops in maintaining data hygiene, and how AI can elevate human creativity when fed with the right data. Karen: Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Scott Brinker: Don’t Deploy and Annoy with AI | 22 Apr 2025 | 00:11:32 | |
Scott Brinker, VP of Platform Ecosystem at Hubspot and Editor at chiefmartec, joins the show to break down what not to do with AI agents, and why the ever-expanding martech landscape is actually a win for marketers. Scott and Sara also dig into the transition from siloed databases to more integrated data warehouses, the growing role of AI in enhancing customer service and content production, and the importance of maintaining human oversight. Scott: “I understand the complex landscape is challenging to navigate but if you pull back the cover of the capitalistic engine that's at work, it is this incredible span of entrepreneurship that is focused on empowering marketers. That is a gift to marketing, not a problem.” Links & Resources:
Timestamps:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Jennifer Ortiz: Humans Make Marketing Work | 08 Apr 2025 | 00:12:39 | |
Jennifer Ortiz, EVP of Marketing at Progress, joins 10 Minute Martech to share how marketers can keep the human touch alive in an AI-driven world. As AI agents reshape customer journeys, Jennifer and Sara dive into why personalization still matters, how the AI era is unlocking new opportunities for marketers, and practical ways to put AI tools to work. They also explore the future of SEO—and why keeping content fresh is critical for AI-powered marketing strategies. Jennifer: Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Frans Riemersma: Connecting Your Soul and Data | 25 Mar 2025 | 00:13:35 | |
Frans Riemersma, Founder of Martech Tribe, joins 10 Minute Martech to talk about the real magic of data—connecting it to the soul of your brand. Frans and Sara cut through the hype on AI, breaking down why customer-centric marketing drives real results. They dive into the State of Martech report, the gap between AI’s promise and reality, and how “Brand LLMs” can streamline campaigns without losing your brand’s identity. Frans: “You believe software will solve your problems and then get angry because it doesn't… Maybe the answer is inside. Maybe I should look deeper and resonate with my customer. ‘What should I do?’ linked with data. Storytelling is what we do as marketers, so then you start to learn how to connect your soul and data, which is storytelling.” Links & Resources:
Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Matt Heinz: Strategy is Choosing | 11 Mar 2025 | 00:11:09 | |
Matt Heinz, founder of Heinz Marketing, joins 10 Minute Martech to talk smart strategy. His advice? Use fewer tools—but the right ones. Sara and Matt break down how to prioritize efficiency, leverage AI without losing human insight, and ditch “random acts of marketing” in favor of predictable revenue impact. Plus, Matt shares his take on collaboration drag and the must-have strategy for content success. Matt: “ Strategy is choosing. Strategy isn’t always saying, ‘We're going to do all these things’. It's saying, ‘Here's the things we're not going to do, and here's why. We're making bets on things that we have a higher level of confidence that are going to work.’ If you know your audience, the channels that work, where they engage, and you focus on the places that make the most sense—that is going to generate the most results. It's not going to be perfect, but you literally can't do everything and do it well. You have to be selective. That takes a level of courage and discipline for leaders, as well as organizations and cultures, to align behind.” Links & Resources: --- Timestamps: #martech #mattheinz #podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Pam Didner: Sales Enablement Meets AI | 25 Feb 2025 | 00:12:48 | |
AI tools are evolving fast—but they’re not a magic fix. How can marketers stay ahead? Pam Didner, B2B Marketing Consultant at Relentless Pursuit, joins 10 Minute Martech to break it down. Sara and Pam dig into how AI is shaking up sales enablement, the sales-marketing disconnect, and the smartest moves teams can make right now. Pam: Pam’s books: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Neil Patel: Build a Brand | 11 Feb 2025 | 00:12:19 | |
Welcome to the first episode of 10 Minute Martech! To kick off the show, we have a special guest, Neil Patel, Co-Founder of NP Digital. Sara and Neil discuss the new era of what Neil coins as ‘Search Everywhere Optimization’ and why he believes building a brand is the only moat left in marketing and business.
Neil: “ What really separates one business from another is not even product or service. AI is making it easy to replicate other people's products, right? What's the real difference between Nike and Adidas? They both make quality shoes. But the real difference between those two brands is the logo, the brand. And I believe that's the only real moat left in marketing and in business. Building that brand really separates you. So, companies in 2025 and beyond really need to double down on building a brand, because that's what's going to create that loyalty. Because everyone has access to the same Martech stack that others have. And if you don't build that brand, you won't do well in the long run.”
Neil’s book recommendations:
Links & Resources: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Welcome to 10 Minute Martech! | 04 Feb 2025 | 00:01:31 | |
Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in. Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick. Fast? Absolutely. Essential? Without a doubt. It’s everything you need to know, without the noise. Your shortcut to staying ahead. Made with love by the team at Progress. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Amanda Cole: Overwhelm the Agents with Content | 23 Sep 2025 | 00:09:55 | |
Amanda Cole, Chief Marketing Officer at Bloomreach, joins the show to explore how AI is reshaping marketing roles, data strategy, and the customer experience. Amanda and Sara dig into how AI agents consume and reframe content, why brands should focus on “overwhelming the agents” with rich, structured information, and how new data enrichment tools open the door to leapfrog past old data management challenges. Amanda also shares how Bloomreach customers are already experimenting with conversational shopping assistants and AI-driven fraud detection, while reflecting on what this shift means for creativity, entry-level talent, and the evolving role of marketing leaders. Amanda: Links & Resources: Timestamps: #martech #AIinMarketing #contentstrategy #datamanagement #progress Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Mariam Tariq: Your Website Is the Control Center for AI | 02 Sep 2025 | 00:12:24 | |
Progress SVP of Digital Experience Marketing & Strategy Mariam Tariq joins host Sara Faatz to unpack why the website isn’t a “brochure” anymore—it’s the structured source of truth that powers your AI agents, headless experiences, and every channel that needs clean, reusable content. They dive into how to keep CMS strategy relevant in an agent-driven world, where humans add judgment, taste, and context, and AI accelerates repetitive work. Mariam: Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Reed Hansen: The Humanities Majors Are Back in the Game | 12 Aug 2025 | 00:08:54 | |
Reed Hansen, Chief Growth Officer at MarketSurge, joins Sara to talk about the evolving role of marketers in the age of AI. From the renewed value of liberal arts degrees to the resurgence of old-school human interaction, Reed shares his take on where marketing is headed and what it takes to stay ahead. Reed: Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Tom Wentworth: AI Makes the CMS More Relevant Than Ever | 29 Jul 2025 | 00:12:09 | |
Tom Wentworth, CMO of incident.io, joins the show to discuss how AI is reshaping modern marketing infrastructure—starting with the CMS. Tom makes the case that as AI streamlines content creation and personalization, marketers who invest in design, language, and experience will come out ahead. Tom and Sara dig into what AI can and can’t do, why high-quality design still beats average AI outputs, and why “taste” is the most underrated skill in today’s marketing org. He also explains how AI is speeding up execution while giving marketers space to deliver more intentional, human-centered brand experiences. Tom: Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Matt Bertram: Play the New Game | 15 Jul 2025 | 00:15:09 | |
Is your marketing team still measuring success the old way? In this episode, Matt Bertram, Head of Digital Strategy at EWR Digital, fractional CMO, and podcaster, shares how the digital landscape is shifting beneath our feet. Traffic is down. Impressions are up. Buyers are more informed than ever — but most of the buying journey now happens before anyone lands on your website. Sara and Matt dig into how AI, off-page search behavior, and frictionless web experiences are changing the rules of digital strategy. They also explore why it’s time to retire outdated KPIs and focus on building brand equity, not just lead funnels. Matt: Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Phil Gamache: Tools Are Interchangeable, People Aren’t | 01 Jul 2025 | 00:13:07 | |
In a MarTech landscape saturated with tools and AI-powered everything, Phil Gamache offers a timely reminder: the tech only matters if the humans using it are empowered. He and Sara dive into the rise of “counterculture” marketing—where brands win by spotlighting the people behind the process, not just the tools that power them. Phil: Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Hazem El Zayat: AI Was Meant for More | 17 Jun 2025 | 00:11:44 | |
Hazem El Zayat, Chief Experience Officer for the MENA region at Ogilvy, joins Sara to challenge the status quo of how AI is used in marketing today. From content generators to so-called chatbots, Hazem argues we’ve only scratched the surface of what AI can and should be doing. Hazem discusses why strategy must always come before tech selection, how brands can co-design relationships with customers, and why predictive modeling and next-best-action frameworks are the future of AI-powered experience. Hazem: Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Juan Mendoza: Volitional Personalization Is Here | 03 Jun 2025 | 00:12:53 | |
Juan Mendoza, CEO of The Martech Weekly, joins the show to unpack a major shift in customer experience: volitional personalization. As consumers increasingly rely on AI agents like ChatGPT to guide purchase decisions, marketers are losing control over the touchpoints that once defined the buyer journey. Juan and Sara dive into how this pull-based model flips the script on traditional campaign strategies and forces brands to rethink their approach to data, content, and visibility. Juan: Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Elizabeth Edwards: Create Relationships, Not Reactions | 18 Nov 2025 | 00:13:44 | |
Elizabeth Edwards, Founder & CEO of Volume Public Relations, joins Sara to explore how modern marketing is being reshaped by AI, affective science, and rising expectations around trust. She breaks down the pitfalls of weaponized language, the risks of false scarcity, and why brand credibility matters more than ever in an era of generative search and offsite reputation signals. You’ll learn:
Elizabeth: Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Best of 2025: The Biggest & Boldest Ideas in Martech | 02 Dec 2025 | 00:12:10 | |
2025 was the year AI stopped being a headline and became a reality in every marketer’s workflow. In this special year-end edition of 10 Minute Martech, we revisit the most impactful insights from guests across the season—operators, CMOs, analysts, and innovators who helped define what human-centered marketing looks like in an AI-first world. You’ll Learn:
You’ll hear from: Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Eudald Camprubí: Accelerate Your AI-Readiness | 20 Jan 2026 | 00:12:14 | |
Eudald Camprubí, Co-Founder of Nuclia and Progress Software Fellow, joins Sara to demystify agentic RAG—what it is, why it matters, and how it’s transforming the way marketers deliver hyper-personalized, contextual experiences at scale. Eudald explains how retrieval-augmented generation allows organizations to ask questions of their own knowledge—securely, privately, and without the hallucinations that plague general-purpose LLMs. He breaks down:
Eudald: “We’re not using general knowledge. We’re using a very small context we know is useful to answer the user’s question—and this is how we avoid hallucinations.” “Humans are changing how they want to access information. Everything is about conversations and getting answers in the right context.” Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Suzanne Reed: Simplify the Stack, Amplify the Story | 06 Jan 2026 | 00:12:30 | |
Suzanne Reed, Chief Marketing Officer at LBMC, joins Sara to unpack the modern marketer’s biggest challenge: keeping pace with AI-driven change without losing the human touch. Together, they explore why a smaller, integrated MarTech stack delivers better results, how buying communities reshape the B2B playbook, and why AI can accelerate great marketing—but can’t replace the marketer’s critical thinking. Suzanne also reveals LBMC’s recent experiment comparing AI-generated brand outputs across competitors—an eye-opener about commoditization and the importance of brand distinctiveness in the age of large language models. You’ll learn:
Suzanne: “Marketing has always been about the psychology of the buyer. AI can help us be smarter and faster, but it cannot address those things.” Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Lindsay Hagan: The AI Experimentation Window Is Closing Fast | 12 May 2026 | 00:12:44 | |
Most marketing teams are waiting for AI best practices to stabilize before committing. Lindsay Hagan, VP of Marketing and Co-Head of Revenue at Conductor, thinks that's the wrong call. At Conductor (an enterprise SEO and AEO platform), Lindsay is running AI experiments in real time: automating AEO reporting via Claude and Conductor's own MCP, pairing marketing with customer success in cross-functional hackathons, and watching her own CEO build things in Claude Cowork. In this episode, she shares what's working and what isn't, why AEO demands a whole-company discipline that spans PR, social, and community, and why the content teams who survive this shift will be the ones who learn to direct AI, not the ones who get replaced by it. 3 Takeaways:
Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: About the Guest: Lindsay was a Women in Content Marketing Leader of the Year Award finalist and Discovery Awards Finalist for Emerging Women Marketers in Tech. She has presented at notable conferences, including Digital Summit DC, Inside Intercom, the NYC Product Marketing Conference, and Conductor's C3 Marketing Conference. Follow The Leader — Lindsay’s Recommendations: Connect: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Paula Mantle: Brand Signals Beat Measurement Precision | 28 Apr 2026 | 00:13:11 | |
When someone clicks your ad and the experience falls apart, perfect attribution data doesn't save you. Paula Mantle, VP of Marketing at Branch, has watched this play out across a decade in tech where she learned that most purchase decisions are made long before anyone reaches for a bottle. Paula brings that lens to how AI is reshaping discovery, why the "more content" era of AI produced mostly noise, and what marketers actually need to do now. In this episode: why linking infrastructure beats tactical channel thinking, what a recent rebrand at Branch taught her about consistency as a competitive asset, and why curiosity is the only skill with a long shelf life right now. 3 Takeaways:
Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: About the Guest: Follow This — Paula’s Recommendations: Connect: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Al Moore: Your AI Strategy Is Only as Good as Your Marketing Principles | 14 Apr 2026 | 00:10:19 | |
The most common AI mistake in marketing isn't choosing the wrong tool. It's skipping the foundational work that makes any tool effective. Al Moore, VP of Marketing at Fluency—a platform built to deploy advertising at scale through AI-powered automation—has watched this play out from both sides: as a vendor and as a practitioner running his own team. His argument: AI accelerates whatever's already there, which means authentic storytelling, audience clarity, and cross-functional alignment matter more now, not less. He joins Sara to break down what it looks like to move from scattered AI experimentation to a governed, org-wide operating model—and why the HR mindset, not the tech mindset, is what separates teams that scale from teams that stall. 3 Takeaways: 🚀 Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: About the Guest: Follow This — Al’s Recommendations: Connect: 💡 Learn more about Progress: www.progress.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Kyle Lacy: From AI Experiments to AI Profit — What It Takes | 03 Mar 2026 | 00:11:53 | |
Kyle Lacy’s team at Docebo is running 50 AI experiments a year and says the results are generating a multimillion-dollar pipeline... from tools his team built in a week. The Chief Marketing Officer joins the show to connect the dots between those two outcomes: whether leadership is investing in upskilling or just issuing mandates. Kyle is one of the most experienced go-to-market executives in SaaS, having scaled marketing through acquisitions, high-growth phases, and now a period where AI is rewriting the rules faster than most playbooks can keep up. 3 Takeaways:
Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Timestamps: Connect: Follow This — Kyle’s Recommendations: Kyle’s Best Insights: "Anybody that I'm talking to right now in marketing that can't explain to me how they use AI, I'm not interested in hiring." "Used the right way, you can do more creative, more responsible marketing that will give you an edge on everybody else who's just trying to build stuff for the hell of it." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Chae O’Brien: Discern Signal From Noise | 17 Feb 2026 | 00:10:17 | |
Informed buyers. Generative AI. Faster decision-making. The buying journey is undeniably changing, but the real question is how to keep up without losing focus? Chae O’Brien, Principal Strategist at Thought Bakery, says the answer to ambiguity is discernment. In this episode, host Sara Faatz sits down with Chae to explore why discernment has become the must-have tool for B2B marketers, and how to use AI as a strategic accelerator without letting it pull your team off course. Chae: “I am not going to read ten blogs. I am not going to read fifty-page PDFs.” “That discernment between what the AI is giving you and the context that you have is what’s really important—because if you can’t discern between the options, you’re not yet sure where your brand really plays.” Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Kevin Hein: Surrender to Experimentation | 03 Feb 2026 | 00:16:26 | |
Kevin Hein, Chief Growth Officer at GIPHY, sits down with Sara to discuss how AI, automation, and shifting consumer behaviors are reshaping the marketing landscape—and why brands can’t rely on legacy playbooks to keep up. Instead, he makes the case for surrendering control strategically through experimentation. The conversation explores the risks of over-automation, creative fatigue, and data paralysis, and why even the most sophisticated AI systems still need human insight to protect brand authenticity and drive long-term growth. 3 Key Takeaways:
Kevin: “We have a lot of data that can be paralyzing. I’m interested in insights—not dashboards that just tell you X, Y, and Z.” “AI can be incredibly effective, but there’s a risk of numbness—creative fatigue that happens when everything is optimized but nothing is truly new.” Links & Resources: Timestamps: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||