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| Titre | Date | Durée | |
|---|---|---|---|
| Uncensored: Fearless CME Writer Questions, Breakthrough Solutions | 30 Oct 2024 | 00:15:23 | |
Are you turning down lucrative CME writing opportunities because you're unsure how to handle client conversations about pricing, research access, or expanding your services?
As a CME writer, you know the challenge of building a sustainable business isn't just about writing skills - it's about making smart decisions about which projects to take, how to access resources, and when to specialize. From negotiating research access fees to breaking free from the needs assessment cycle, every decision impacts your growth potential. In this episode, I take you inside a real CME writers' strategy session where we tackle these exact challenges head-on.
By listening to this episode, you will:
• Learn proven strategies for handling awkward client conversations about project scope and resource access without damaging relationships
• Discover how to leverage your expertise in one area (like needs assessments) to expand into new opportunities while maintaining your current client base
• Master the art of responding confidently to questions about therapeutic specialties while keeping doors open for diverse opportunities
Press play now to get an unfiltered look at how experienced CME writers navigate real business challenges and come away with practical strategies you can implement in your next client conversation.
Resources
Howson A. WriteCME Roadmap: How to Thrive in CME with No Experience, No Network, and No Clue. 2024. Tilt Publishing.
WriteCME Roadmap Launch Party
For tips on getting around publishing paywalls see How to write a literature review | |||
| Embrace Your Voice: How to Optimize the Power of Pause, Timing, and Flow in CME Script Writing | 23 Oct 2024 | 00:35:06 | |
Do you struggle to transform dense medical information into scripts that sound natural when read aloud in videos or podcasts?
As a medical writer or CME professional, you know the challenge of bridging the gap between technical accuracy and listener engagement. Your scripts need to convey complex scientific concepts while maintaining clarity and holding the audience's attention. This balancing act can feel like an insurmountable task, especially when you're writing for diverse audiences from patients to specialists.
In this episode of Write Medicine, voice actor Emma Clarke shares invaluable insights that will help you:
1. Master the art of writing for the spoken word in medical education
2. Learn techniques to make dense scientific content more accessible and engaging when read aloud
3. Understand the crucial elements of pacing, clarity, and pronunciation in voiceover scripts
Tune in now to unlock the secrets of crafting medical voiceover scripts that inform, engage, and inspire your audience.
Connect with Emma
📧 emma@emmaclarke.com
🌐 https://emmaclarke.com
📰 https://ebclarke.substack.com
X/Twitter | Instagram | Facebook | LinkedIn | |||
| Streamline Your Social Media: Essential Tips for Freelance Writers | 24 Jun 2024 | 00:07:35 | |
Are you struggling to maintain a balanced online presence without feeling overwhelmed by social media?
As a freelance medical writer, you likely know the importance of social media as a marketing tool. However, its demands can be incredibly draining, impacting both your productivity and emotional wellbeing. This episode dives into practical strategies tailored to help you navigate these challenges effectively.
1. Learn why LinkedIn is the preferred platform for professional conversations among medical writers.
2. Discover step-by-step methods to create and manage your content efficiently without the usual stress.
3. Gain tips on time management and maintaining emotional wellbeing while engaging online.
**Action (A):**
Tune in now to the latest episode of Monday Mentor and take control of your social media presence today!
Timestamps
00:00 Introduction
01:31 Why I choose to solely focus on LinkedIn
02:50 How to manage your social media presence
04:23 Time management strategies for social media
05:01 Being selective about what you respond to
Subscribe to the Write Medicine podcast!
Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform. | |||
| Fearless Freelance Marketing in CME Writing and Beyond | 25 Jan 2023 | 00:49:52 | |
Are you fearless in your marketing? If not, I got good news for you. Lori De Milto, author of The fearless Freelancer is talking with me on this episode of Write Medicine. We explore effective marketing for freelance writers and others working in medical communications, the importance of cultivating a freelance mindset, and how to embody grit, resilience, and confidence in your marketing. Wherever you are on your marketing journey, Lori will reassure you that you have the power to make your freelance future brighter by building relationships through networking. If you're in a marketing slump, or you don't know where to start, listen to the podcast, buy the book, and you will feel like and be in actuality, a fearless freelancer.
Lori highlights the importance of strategic networking to create work opportunities and stay front of mind for prospective clients. As we all know, LinkedIn is key to strategic networking. Lori explains the value of an optimized LinkedIn account as a networking tool and for researching potential clients.
We touch on the importance of adopting a growth mindset approach that includes grit, resilience, and confidence. Lori reassures us we all have the power to make our freelance future brighter by building relationships through networking.Connect with Lorie: themightmarketer@comcast.netMighty MarketerLori De Milto Writer for Rent LLCLinkedIn Ready to level up your needs assessment writing strategy?In Next Level Needs Assessments you’ll learn how to write lean, agile needs assessments with the help of deliberate practice, peer-to-peer discussion, and expert feedback.Doors close January 31, 2023.✴️ Grab your spot.✴️
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Digging Deeper with Root Cause Analysis | 13 Jan 2023 | 00:35:55 | |
Continuing medical education planning usually includes a needs assessment. But sometimes it’s pretty challenging to get to the root cause of clinical or professional practice gaps, because they are often multifactorial.
That’s where root cause analysis comes in.
In episode 37 of Write Medicine, Greg Salinas, PhD, President of CE Outcomes, discusses his unique approach to needs assessments using root cause analysis. He emphasizes that the literature tells us that practice gaps exist (the what), but that we learn more about why gaps exist through direct outreach to clinicians and other stakeholders.
We explore what root cause analysis involves, its benefits for CME needs assessments, and how to approach it using conversational interviews and qualitative analysis.
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Conscious Communication in CME Content Creation | 09 Jan 2023 | 00:31:40 | |
Crystal Herron, PhD, ELS founder of Redwood Ink, is an editor, educator and coach. In this episode, she shares her insights into building relationships through supportive, mindful collaboration.
Crystal explains how cultivating a gentle and informative manner for feedback promotes longevity with clients. This mindful approach is evident in her informative website resources and newsletter, which are well worth checking out.
Crystal advises cultivating a communication skills mindset, with self-awareness and self-regulation at the center through the following:
Slowing down when gathering information
Allowing for curiosity
Meditation
Journaling, using the 5-minute morning and evening feedback practice (here's how Tim Ferriss uses this practice)
Crystal also counsels us to consider the emotions behind our writing and content creation. Understanding how our audience feels, not just their interests or knowledge base, allows us to form stronger connections with readers (and learners). Achieving this connection requires going beyond the text and cultivating direct interactions with readers and learners. Resources for Developing Communication Skills
Emotional Intelligence by Daniel Goleman
Nonviolent Communication: A language of life by Marshall Rosenberg
The 15 Commitments of Conscious Leadership by Jim Dethmer
Mindset by Carol Dweck
Difficult Conversations by Douglas Stone, Bruce Patton and Sheila Heen
Atlas of the Heart by Brené Brown
Connect with CrystalLinkedInWebsiteNewsletterFreebies
Crystal is offering a 5% discount for her Scientific Writing Masterclass . Next session starts January 30. Registration closes January 23. The code does not expire.
Get the Code
Editing Software Text Expander Shortcuts: save time with snippetsAutotext is built into Microsoft Word
SponsorsCMEpaloozaWriteCME Pro
Production TeamHost: Alexandra Howson PhDShow notes: Rhona Fraser BSc BVMSManagement: Golden Goose Creative
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Improving Community Health at the Confluence of QI and CME | 12 Dec 2022 | 00:38:45 | |
Community health improvement and improving healthcare quality are both Accreditation Council for Continuing Medical Education (ACCME) Accreditation with Commendation criteria.
In this episode of Write Medicine, Heather Clemons, MS, MBA, ATC, CHCP shared how she and her colleagues at Sharp Grossmont Hospital, Mesa, California, mobilized quality improvement (QI), a community needs assessment, and continuing medical education (CME) to improve community health and clinical care.
As Heather describes, there are many facets to QI, including clinical analytics at the system level, performance improvement CME, and patient safety, which involves specialists to determine root cause analysis—which we’ll be exploring in Season 5 of the podcast.
We discuss how diversity, equality, and equity emerged as goals for Sharp Healthcare via a combination of an employee grassroots movement, California legislation, and a health system culture underpinned by an awareness of the social determinants of health and unconscious bias or stigma.
The confluence of these factors allowed Heather and her colleagues to build a unique CME and QI process, that included:
Regular discussions in different formats to create a safe learning space
A tri-annual community needs assessment
An established process to validate gap analyses
Proactively addressing community and clinician education needs through CME
As Heather says, improving community health and clinical care involves,
meeting people where they’re at, seeing them for who they are, meeting their needs the way they need them met. And that’s different for everybody.Resources
U.S. Household Food Security Survey Module
California Medical Association resources on Cultural & Linguistic Competency (AB1195) and Implicit Bias (AB241)
California Dignity in Pregnancy and Childbirth Act (SB 464): resources on implicit bias and reproductive justice
Community Health Needs Assessments Sharp HealthCare/San Diego
Challenges and Opportunities in Healthcare Leadership (chapter: Sharp HealthCare Food Insecurity Education Initiative, Raine Arndt-Couch, Heather L. Clemons, Jeonathan Rodriguez Roman, and Jillian Warriner)
AbbreviationsERAS: Enhanced recovery after surgery protocolsABIM: American Board of Internal MedicinePI-CME: Performance improvement continuing medical education
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| The Future of Learning is Sound: Podcasts in Continuing Healthcare Education | 28 Nov 2022 | 00:38:03 | |
We're getting a little meta here on Write Medicine—this is a podcast episode on the value of podcasts 😉
Did you know that podcasts are increasing in popularity in continuing healthcare education?
As I was researching this episode, I was astounded to see the enormous growth in the number of continuing education podcasts, and the number of clinicians using podcasts as part of their formal and informal learning. As of 2019, the last year for which I could find figures, there were 200 medical podcasts available online covering 19 specialties and almost 14,000 episodes.
And while many podcasts now offer CME and maintenance of certification credits through organizations like the American College of Physicians and the Society of Hospital Medicine, they are still relatively under-used as a CME format.
On this episode of Write Medicine I talk with Mike Donoghue, an enthusiastic podcast consumer who co-founded ConveyMED after recognizing that podcasts offer a great way to learn. As he put it (paraphrasing , when your eyes are busy, your mind is free.
We talk about how the ConveyMED platform delivers a novel podcast experience combining visual images alongside an audio experience, and touch on the challenges in setting up a podcast. ConveyMED partners with medical associations to provide content expertise and guides the design process to ensure a self-directed experience that includes:
Conversational style discussions between experts
Problem-centered content
Material that is framed into short, accessible modules
As Mike explains,
This is how the mobile generation wants their content. So if you're an association, an academic medical centre, or another content creator and you're not doing podcasts, I would highly encourage you to think about it. Connect with Mike: mike@conveymed.io
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Cultivating a Visual Mindset: Infographics in Continuing Healthcare Education | 14 Nov 2022 | 00:48:28 | |
Infographics offer a powerful tool in our education armamentarium.
We process images much faster than we do text, so visual communication saves time and allows more effective data retention.
On this episode of Write Medicine, I'm joined by Bhaval Shah PhD and Karen Roy MSc—co-founders of Infograph-Ed, a company delivering engaging visual communications in healthcare. We talk about the power of visual communications in continuing healthcare education, how to develop a visual mindset and current trends in visual communications. We also discuss the design process and how to create effective visual communication through the following strategies:
Communicate a value proposition
Identify what your audience is looking for
Deliver accessible member-driven content
Evaluate your resources
Analyze feedback to focus content on the audience's requirements.
Resources from Infograph-Ed and Others4-step plan: Designing Information with ImpactBetter Ways to Present Information and DataColor toolNightingale viz McCandless D. Information is Beautiful. 2000. Collins. Kirk A. Visualizing Datawebsite
Connect with Infograph-EdKaren Roy, CEO and Co-Founder: karen@infograph-ed.com
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Enhance Your CME/CE Provider Portfolio with Podcasts | 31 Oct 2022 | 00:29:33 | |
Podcasts continue to grow in popularity, and educational podcasts have multiplied in recent years. In addition, the trend towards mobile education and shorter, more focused activities will likely continue as millennials become the majority of the health care workforce.
On this episode of Write Medicine, I talk with Lisa Townsend, a marketing and communications professional working in healthcare associations and non-profit organizations. We discuss the developing role of both accredited and non-accredited continuing education podcasts and how they fit within the education provider's content portfolio in member-driven organizations and associations. In particular, Lisa shares insights on how to:
Communicate a value proposition
Identify what your audience is looking for
Deliver accessible member-driven content
Evaluate your resources
Analyze feedback to focus content on the audience's requirements.
Connect with Lisae: lisatownsend01@gmail.comLinkedInTwitter
Connect with AlexTwitterLinkedInProduction TeamAlexandra Howson PhD, CHCP: Host/ProducerRhona Fraser BSc BVMS: Show notes➡️ Join the Write Medicine community➡️ Fall Series: WriteCME Clinic☕ Buy me a Coffee⭐ Review the podcast🎙️ Share the podcast
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Between the Cracks: Designing Multidisciplinary Provider Education to Ensure Equitable Patient Care | 17 Oct 2022 | 00:40:13 | |
Multi-disciplinary education has expanded in the last decade or so as a way to ensure that healthcare teams cooperate, coordinate care and communicate to make care more patient-centered, continuous and reliable. On this episode of Write Medicine I talk with Lorna Lucas, MSM, a healthcare education professional and advocate for equitable healthcare. We discuss the role of multidisciplinary education in improving patient outcomes, the challenges in delivering and evaluating multidisciplinary education, and interventions that emerged during the early months of the COVID 19 pandemic to provide psychosocial support for both professionals and patients. Lorna shares the need to focus on designing and delivering educational content in a holistic, equitable, and patient-centric way that fosters interdisciplinary collaborative practice. She says, “We must look holistically at the team dynamic. It’s great to have everyone performing at the top of their medical discipline. However, coordinated care requires attention between the cracks.”
In this episode we talk about the importance of the following: ✔️ Local/onsite champions to support multidisciplinary education✔️ Deep listening to perspectives in each discipline ✔️ Ensuring that everyone involved feels heard✔️ Emphasizing a comprehensive team approach to address challenges, many of which are operational✔️ Designing and delivering programs that work with everyone’s role in mind We also touched on the ways in which the COVID-19 pandemic highlighted existing disparities and inequities in education. She described how educators can play a role in providing psychosocial support for health professionals and how this support can improve patient outcomes. Connect with Lornae: Lornapomicter@gmail.comLinkedIn
Connect with AlexTwitterLinkedInHosted and produced by Alexandra Howson PhD, CHCP➡️ Join the Write Medicine community➡️ Fall Series: WriteCME Clinic☕ Buy me a Coffee⭐ Review the podcast🎙️ Share the podcast
➡️ Needs Assessment Fall WorkshopThis episode sponsored by CMEpalooza Fall
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Meeting the Need for Trustworthy CME/CE Needs Assessments | 03 Oct 2022 | 00:37:23 | |
Ruwaida Vakil, MSc is a consultant, speaker and a medical writer with expertise in medical communications and continuing medical education (CME). Ruwaida earned her MSc in Immunology at the University of Toronto and the Ontario Cancer Institute. She moved into developing educational content over 21 years ago and is a highly experienced writer of needs assessments. She has developed an effective system for ensuring that these kinds of CME/CE deliverables are framed by fair balance, detail gaps in clinical practice, describe the likely education required to address those gaps, and foreshadow anticipated outcomes from education. On this episode, Ruwaida shares valuable lessons for people considering a move into CME/CE writing, or for CME/CE writers who are considering working freelance. ✔️Establishing a CME/CE writing niche can be highly rewarding and sustainable especially if you establish yourself as an expert in writing needs assessments. ✔️Direct energy into marketing yourself as a CME/CE writer to ensure a steady stream of valuable and valued clients. ✔️Develop relationship management skills to ensure fair balance and content integrity. ✔️Use downtime to remain current in your specialist area. You can share new insights with clients and position yourself as a valuable partner in their work. ✔️Sales training and non-accredited education clients value CME writers as skilled content partners. ResourcesRuwaida has generously shared a range of resources for listeners.
AMWA Best Practices for Writing CME Needs Assessments (members only)
Pocket Training Best Practices for Writing CME Needs Assessments
Presentation: Best Practices for Writing and Editing Needs Assessments
Downloadable Poster: A Survey of Best Practices in Writing and Editing CME Needs
AMWA Blog: Best Practices for Writing CME Needs Assessments
Connect with Ruwaida ProMed Write LLC e: ruwaida@promedwrite.comLinkedIn Twitter
Connect with Alex Twitter LinkedIn Hosted and produced by Alexandra Howson PhD, CHCP➡️
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Defining Competencies for CME/CE Writers | 19 Sep 2022 | 00:43:16 | |
In this episode of Write Medicine, I'm joined by Don Harting to talk about CME writing competencies. What are the knowledge, skills, and attitudes that those writing CME/CPD content need to develop in order to create content that connects with and educates health professionals?
Medical writers often ask CME writers where to find training and how to get started in CME writing. Don says that clients share with him how challenging it is to find skilled writers for CME-related work. Don and his co-investigator Haifa Kassis think the medical writing field needs a competency model as a basis for training programs and skill-building that is directed toward the need for codified expertise in CME writing. They're using a Delphi process with a panel of experts to determine what those competencies might be. We discussed:✔️ Changing practices for writing needs assessments✔️ What a competency model for CME/CPD writers might entail ✔️ Why a competency model for CME/CPD writers is important✔️ Key deliverables for CME writers✔️ The role of Delphi method in determining competencies—what it is and how it can be used ✔️ Ranking function in Delphi✔️ Anticipated outcomes from the Delphi approach✔️ Ethics and fair balance in content development Resources
Norman Dalkey and Delphi method
Clemow D et al. Medical writing competency model—Section 1: Functions, tasks, and activities. Ther Innov Regul Sci. 2018;52(1):70-77
Clemow D et al. Medical writing competency model—Section 2: Knowledge, skills, abilities, and behaviors. Ther Innov Regul Sci. 2018;52(1):78-88
LockyerJ, Bursey F, Richardson D, et al. Competency-based medical education and continuing professional development: A conceptualization for change. Med Teach. 2017;39 6): 617-622
Khurana MP et al. Digital health competencies in medical school education: a scoping review and Delphi method study. BMC Med Ed. 2022;22(1):129
ACCME Standards for Integrity and Independence in Accredited Continuing Medical Education
Connect with DonTwitter #cmechat or #mededBlog: Occasional posts on CME-related topicsConnect with Alex
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Competencies, Gaps, and Grants: Your Roadmap to Compelling CME Needs Assessments | 19 Jun 2024 | 00:29:18 | |
Are you struggling to create compelling needs assessments that win over supporters in today's evolving medical education landscape?
As a medical education grant writer or provider, you know that crafting targeted, data-driven needs assessments is crucial for securing funding and delivering impactful education. However, piecing together the right data and telling a persuasive story can be challenging, especially with the increasing expectations from supporters.
1. Gain expert insights from Nathalie Turner MS, ELS, a nearly 30-year veteran in medical education, on what makes a needs assessment compelling to supporters.
2. Learn the must-haves versus nice-to-haves in needs assessments and tips for balancing different stakeholder interests.
3. Discover where needs assessments are heading in the coming years and how to stay ahead of the curve.
Tune in now to hear Natalie share her wealth of knowledge and experience, empowering you to create winning needs assessments that secure funding and drive meaningful change in healthcare.
Connect with Nathalie
Director, Grant Development, Medscape Education
LinkedIn
Timestamps
00:00 Introduction
01:40 Introducing Nathalie and grant development
04:03 How needs assessments have changed in the last 3 decades
06:00 Working with the old model of a literature review
10:00 Steps to gathering supporter preferences for grant proposals
11:42 Must-haves versus nice-to-haves in proposals and needs assessments
13:48 What gaps are
15:20 Types of training and development the community needs to get even better at that investigative process
17:46 Balancing interests of different grant proposal readers
19:23 Challenges in compiling compelling needs assessment and grant proposals
20:20 Future trends in needs assessments and grant proposals
21:17 Nathalie's perspective on AI's role in writing needs assessments
23:28 Her thoughts on what's important to the needs assessment process
24:41 3 Key considerations for approaching needs assessments
27:07 Key takeaways from today's episode you can put into action right away
Subscribe to the Write Medicine podcast!
Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform. | |||
| Straight Talk: CME/CE as an Ally for LGBTQIA+ Health | 02 Sep 2022 | 00:40:38 | |
According to a 2022 Gallup poll, the percentage of adults in the US who self-identify as lesbian, gay, bisexual, transgender or something other than heterosexual has doubled in the last decade, and stands at 7.1%.
1 in 5 Gen Z adults identify as LGBT.
But health disparities persist among people who identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, or asexual and more (LGBTQA+).
And discrimination against LGBTQA+ people is a key social determinant of health that is linked with high rates of psychiatric disorders, substance abuse,and suicide. Discrimination is evident even as people in LGBTQA+ communities navigate healthcare.
My guest this episode is Dena Silva, an educator with a passion for creating education that enables clinicians to address the healthcare needs of LGBTQA+ communities. Dena is CME Director for an association management organization which includes oversight of 4 medical societies in California.We talked about:
✔️ How to work with experts who really know about the challenges facing LGBTQA+ patients in health care
✔️ The role of education in supporting providers who are working with LGBTQA+ patients
✔️ What providers need to know in order to meet the health care needs of LGBTQA+ patients
✔️ Strategies to build more representative and inclusive education programs
✔️ How skilled facilitators are an asset
Straight Talk as a Starting Point
Sometimes the conversation was tricky (failing forward!). It's straight talk, after all, rather than talk among people who are LGBTQA+. We recognize that this conversation may be filled with things that we stumbled over.
But as Dena reminded me, in order to show up as an ally for LGBTQA+-affirming CME/CE, we need to learn how be sensitive about the ways we represent ourselves, the language we use, and the assumptions we make about who people are and what they need from healthcare providers. We welcome feedback for our own learning journey so we can improve the way we communicate about this topic and better advocate for LGBTQA+ health needs.
The CME community has an opportunity to create education programs that increase awareness around health disparities for LGBTQA+ patients and that equip clinicians with tools to have a conversation with their patients about how they would like to be addressed and what they need from their health care providers. CME/CE can offer a safe space for clinicians to mess up, to say the wrong thing, and to find a way to course correct in curious, compassionate, non-judgmental ways.
Without education leading the way, many clinicians will opt to not have this conversation at all. ResourcesFenway InstituteNational LGBTQIA+ Health Education CenterPromoting Equi
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Recipes for Animating CME/CPD | 17 Jun 2022 | 00:40:06 | |
Jayzona Alberto EdD, MS began her continuing healthcare education career by working on curricula for dentists and other clinicians before transitioning to the Stanford University School of Medicine, where she currently serves as Assistant Director of Continuing Medical Education. Jayzona and her team work with e-learning tools such as animations, and in this episode she walks us through the process of creating an animation from start to finish. We discuss the importance of building relationships with the faculty who inform education content, the resources for CME that an institution such as Stanford can provide, and the potential for changing clinical practice that well designed CME/CPD fosters. Other topics we discussed include:
Differences in assessing knowledge versus assessing clinical change
The importance of cultivating soft skills as both a clinician and an education provider
How online education is changing the parameters of what is possible in CME
And how to raise the visibility of CME within clinical or academic organizations.
ResourcesSeptrisConnect with JayzonaEmail: jayzona.alberto@stanford.eduLinkedIn Connect with Alexwww.alexhowson.comEmail: alex@alexhowson.comLinkedInPodcast TeamHost: Alexandra Howson PhD, CHCPShownotes: Emma KolakowskiSound: SuZen MarieYou can support the podcast via Buy Me a Coffee!
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Corralling Content for Multimodal Continuing Healthcare Education | 17 May 2022 | 00:41:08 | |
On this episode of Write Medicine, my guest is Dr. Eve Wilson CHCP, FACEHP (she/her), a medical writer with deep expertise who helped me get started in the field.
While Eve is primarily a creator of continuing medical education resources, she also holds a PhD in microbiology, and uses her analytical background to inform her present-day work. As Medical Director at PlatformQ Health, Eve integrates new learning concepts with the more traditional didactic experiences to design a meaningful journey for the learner that leads to new insights as a result of their learning experience.
In this episode, we talk about career origins, and the significance of “story” in a seemingly facts-only field. We talk about the creation of curricula, how to find balance variation of content and format, and how to create and implement multimodal ways of learning.
Other topics covered in this conversation include how Eve:
✔️ Started in medical writing and what she tells aspiring writers✔️ Preps for continuing education projects✔️ Gauges audience needs and adapts content accordinglyResources
NBME Item Writing Guide
Downloadable Planning Tool for Developing Multimodal CME
Eve is running a professional workshop on Preparing CME Materials: Concepts, Strategies, and Ethical Issues, AMWA 2022 Conference: November 4 2022
Connect with Evee: ewilson@platformq.comLinkedInConnect with Alexe: alex@alexhowson.comLinkedInWebsitePodcast TeamHost: Alexandra Howson PhD, CHCPShownotes: Emma KolakowskiSound: SuZen MarieSupport the podcast
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Scaffolding Behavioral Change | 04 Apr 2022 | 00:53:29 | |
Brian McGowan PhD, FACEP planned to be the team orthopedic surgeon for Notre Dame football. After a month of working in an orthopedic rehab hospital when he was in college, he realized that he didn't know what he wanted to be when he grew up, but it wasn't going to be a physician. Lucky then for us. Brian has worked in academic, industry, and is co-founder of ArcheMedX. But the places he's been do not mark who Brian is. It's his passion for behavioral science, learning science, and research into medical education methodology that make him inimitable in the field of continuing education for health professionals.
Join us for a conversation about what continuing education practitioners can do to help learners think more efficiently and effectively. Points of interest include: ✔️ Which root skills are most important for CME storytellers ✔️ What the Ebbinghaus experiment is in learning science ✔️ How physical environments affect learning ✔️ Brian’s love for the three-slide-per-page print option for PowerPoints
Resources
Brian’s reading list
Alter A. Drunk Tank Pink and Other Unexpected Forces that Shape How We Think, Feel, and Behave. NY: Penguin, 2013.
McGowan B. #SocialQI: Simple Solutions for Improving Your Healthcare. 2012.
Milkman KL, et al. Megastudies improve the impact of applied behavioral science. Nature. 2021;600:478-483.
Murre JMJ, Dros J. Replication and analysis of Ebbinghaus’ forgetting curve. PLOS One. 2015; 10(7): e0120644. doi:10.1371/journal.pone.0120644
Roediger HL, III. Remembering Ebbinghaus. Cont Psych. 1985;30(7):519-523.
Connect with BrianArcheMedXTwitter LinkedInemail: brian@archemedx.com
Connect with AlexTwitterLinkedIn email: alex@alexhowson.com
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Ghostwriter: Who? What? How? | 07 Jan 2022 | 00:46:09 | |
Today we're talking about ghostwriting. Not the ghostwriting that has been loaded with negative associations within medical writing circles for many years but a different kind of ghostwriting. The kind that gets your business to business or business to consumer book out the door. My guest, Wendy Meyeroff, has been ghostwriting for many years and is here to share what she has learned about what is is, how it has changed, who can benefit from the support of a ghostwriter, and what to look for when you are thinking of hiring a ghost writer.
If you didn't know about the world of ghostwriting before this episode, I think you'll agree that there's a lot to mull over here. If you need a writer to help you write a B2B or B2C book or other materials, you can learn more about how to hire a ghostwriter at Wendy's website, to which I've included a link in the show notes, as well as Claudia Suzanne's website, ghostwritertraining.com
Even if you are still on the fence about the value and credibility of ghostwriting, Wendy shares a wealth of detail about the craft of writing, its role in educating audiences, examples from ghostwriters who work in particular genres, like memoir, and a long list of resources on tools of the trade and where to find training.
Resources
Smithsonian Magazine
American Medical Writers Association
Council of Science Editors
Editorial Freelancers Association
Claudia Suzanne
Claudia Suzanne Ghost Writing Course
Derek Lewis
Lorraine Nash
Military Writers Society of America
Mark Agnew
Connect with Wendy: Email, LinkedIn
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Linzy Carothers
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| Making the Match: Building Professional Identity after Residency | 27 Dec 2021 | 00:54:33 | |
Brenda Thompson is my guest on this episode of the podcast. Brenda has a background in counseling and education and is a longtime professional in the graduate medical education space. For the last year or so, Brenda has been working as a resident and fellow liaison, educating residents who are transitioning into practice about topics such as how to negotiate a physician's contract, how to prepare for the interview process, and how to form their professional identity for the community, their patients, and their colleagues.
Join the conversation to learn from Brenda about:
The role of the physician liaison
How Brenda and her colleagues teach newly minted physicians to stand out from the crowd, establish networks, create relationships, and negotiate contracts
How continuing education can educate established physicians about the business side of medicine
The need for health and well-being education for residents and fellows
ResourcesAccreditation Council for Graduate Medical EducationAmerican Medical Association NIH Valerian Root & Lemon Balm Tea StudyGraduate Medical Education re[Think] re[Claim] re[Design] re[Create]: Memoir and Call to Action
ConnectBrenda: Twitter, Secondary Twitter, LinkedIn, Secondary LinkedInAlex: Twitter, LinkedIn, website🗞️ Biweekly newsletter (with bonus content from Season #1)Host: Alexandra Howson PhDSound Engineer: Suzen Marie
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| The Utility of Social Media in Continuing Healthcare Education | 13 Dec 2021 | 00:49:40 | |
Allison Kickel is Founder & President of Bonum CE. I kept coming across Allison at meetings and via LinkedIn posts and knew I wanted to have a conversation with her. She's smart—that goes without saying—as well as funny and warm. Most discernibly she thinks outside of the box and is unafraid to both challenge convention and try new things. It's perhaps unsurprising then that she has a background in visual arts—photography and design—and uses this to full effect in the context of designing education for consumption via a range of channels including learning management systems and social media.
Join us to explore the benefits of:✅ Appreciation for design in education ✅ Thought diversity✅ Social media based continuing educationBook RecommendationsThe OverstoryThe Language of KindnessResourcesAmerican College of GastroenterologyGlobal Education GroupProject ECHO@MondayNightIBDEpisode 2 of Write Medicine on Design Thinking with Dr. Andrew Chacko Connect with Allison: Twitter, Secondary Twitter, LinkedInConnect with Alex: LinkedIn, www.alexhowson.com
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Punchline! Humor and Facilitated Learning in Continuing Healthcare Education | 29 Nov 2021 | 00:53:31 | |
This episode's guest is no stranger to many of you in the world of continuing healthcare education. Lawrence Sherman FACEHP, CHCP is president of Meducate Global, LLC and describes himself as a learning facilitator, a global educator, and an education futurist. He is deeply committed to lifelong learning and to humor as a learning tool.
Join us for a conversation that touches on:
Needs assessments as a continuum
Skills required for moderation and collaboration
Controversy about learning styles
Importance of context in teaching and learning
Resources
Association for Medical Education in Europe
American Association of Psychiatry
European CME Forum
LinkedIn CME Group
Meducate Global LLC
Connect with Lawrence: Twitter, LinkedIn
See Lawrence's TEDx Talk
Connect with Alex
Podcast Team
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Linzy Carothers
Support the show
📍Grab the WriteCME Roadmap
⭐ Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast | |||
| Story Intelligence: Enabling Learning through the Powers of Story | 15 Nov 2021 | 00:55:58 | |
We tell ourselves stories in order to live, as Joan Didion wrote in The White Album.
We talk a lot about the importance of story on this podcast, and about storytelling as a portal to learning. In today's episode, we get to learn from a storytelling master.
Rick Stone, CEO of StoryWork International, has spent a lifetime crafting stories in many sectors, including healthcare. He is the co-creator of StoryCare, a web-based product to help healthcare organizations improve patient safety and support team-based health professional education. He also created the Living Stories program for Novant Health, which supports patients in telling their life stories in service of improving their health outcomes.
Rick is the co-author of Story Intelligence: Master Story, Master Life. I think you are in for a treat in this episode. Our conversation touched on:
The role of literature and art in cultivating empathy in medical professionals
The power of emotional intelligence
The narrative structure of the brain and how story is a powerful reagent to rewire the brain and help us learn new perspectives and points of view
The difference between case studies and stories
Resources
Story Intelligence
The Healing Art of Storytelling
Every Patient Tells a Story
Columbia University Narrative Medicine Program
Howard Gardner at Harvard
Mark Nepo
7000 Ways to Listen
Johnny Moses
Team STEPPS
Ronald Epstein
Paula Underwood
Peter Pappas
Sam Magill
Connect with Rick, Twitter, Facebook, LinkedIn
Connect with Alex
Subscribe to the Write Medicine newsletter for bonus material.
Be first-in-line when doors open to qualitative research trainings.
Support the show
📍Grab the WriteCME Roadmap
⭐ Review the podcast
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➡️ Join WriteCME Pro for ongoing professional development
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| Adult Learning in a Virtual World: Instructional Design and E-Learning | 01 Nov 2021 | 00:40:16 | |
One of the consequences of the COVID-19 pandemic has been the massive shift from live meetings and education to virtual formats and the longer term implications of this shift is an ongoing conversation in the continuing healthcare education world. The 2020 ACCME Annual Report noted that online activities engaged most learners compared with live courses and regularly scheduled series, the dominant activity types in preceding years.
The shift to online education is itself not new in the US although its expansion has been patchy and there are several factors that pose barriers to the development and implementation of online learning, such as time constraints, poor technical skills, inadequate infrastructure, absence of institutional strategies and support and negative attitudes.
As a result of these barriers, as well as the impact of the evolving science of learning, the demand for instructional designers in continuing healthcare education is increasing. One study predicts that by 2025, there will be a 28% in ID jobs in education.
But what do instructional designers do and what is their role in continuing healthcare education? My guest today Jessica Martello answers those questions. As VP of of content and editorial at EVERFI, a digital education company, Jessica brings deep expertise to the potential of instruction design in adult learning.
Join us to hear more about:
The key components of an effective digital learning platform
Key factors to optimize digital learning platforms
How to assess learning outcomes in digital education
Challenges that adults experience in relation to online learning
ResourcesEVERFIOn Being with Krista Tippett: Ariel Berger—Be a BlessingInstructional Design Resources from ACCMEAccreditation Council for Continuing Medical Education (ACCME). ACCME Data Report. Rising to the Challenge in Accredited Continuing Education—2020. Love LM, Anderson MC, Haggar FL. Strategically integrating instructional designers in medical education. Academic Medicine. 2019;94:146.Snell L, Son D, Onishi H. Instructional Design. Applying Theory to Practice. In Swanwick T, Forrest K, O’Brien BC (eds) Understanding Medical Education: Evidence, Theory, and Practice. Third Edition. 2018. London: Wiley.
Connect with JessieConnect with Alex
Podcast TeamHost: Alexandra Howson PhDSound Engineer: Suzen MarieShownotes: Linzy Carothers
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Master the Mindset Shift: How to Thrive as a CME Writer | 17 Jun 2024 | 00:12:24 | |
Overcome medical writing self-doubt through mindset shifts and peer connections.
Are you struggling to gain confidence and overcome self-doubt in your medical writing career?
Today in Monday Mentor, we tackle the common challenges CME writers face in today's rapidly changing landscape. From navigating client expectations to proving your value as a strategic partner, we share practical tips to help you thrive as a medical writer.
Discover how to:
1. Shift your mindset from self-doubt to expert
2. Communicate effectively with clients to clarify project scope and expectations
3. Advocate for your value in driving content strategy
Tune in now to learn powerful strategies for conquering self-doubt and mastering your role as a CME writer.
Timestamps
00:00 Introduction
01:25 Addressing context
02:32 Develop and reinforce your professional identity
05:05 External factors driving self-doubt
08:01 Overcoming self-doubt
10:49 Navigating CME writing
Subscribe to the Write Medicine podcast!
Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform. | |||
| Mentoring You, Mentoring Me: Reciprocity and Relationship | 14 Oct 2021 | 00:50:55 | |
My guest on episode 16 of Write Medicine is Greselda Butler, a health education professional who works at Otsuka. Greselda lives her passion for educating and leading others toward their passion. IN this episode, we talk about mentoring—what is is, its benefits for both mentor and mentee, and how to find and structure mentoring opportunities.
Resources
Goldfarb Institute
Alliance for Continuing Education in the Health Professions
Healthcare Business Women's Association
The Alliance’s Pilot Mentoring Program launched in October 2020
https://hbr-org.cdn.ampproject.org/c/s/hbr.org/amp/2021/05/what-great-mentorship-looks-like-in-a-hybrid-workplace
Townsend B. Mentoring Virtually: A Timely Benefit for Alliance Members
Johnson-Bailey J, Cervero R. Mentoring in black and white: the intricacies of cross‐cultural mentoring. Sociology. 2007: 7-21
Connect with Greselda
Twitter: @aCMEstory
LinkedIn: linkedin.com/in/greseldabutler
Podcast Team
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Linzy Carothers
Support the show
📍Grab the WriteCME Roadmap
⭐ Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
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| Cultivating a Craftsman Mindset in Continuing Healthcare Education | 04 Oct 2021 | 00:46:08 | |
Anne Jacobson MSPharm, CHCP is an independent writer who has been specializing in healthcare professional education since 1999.
We recorded our conversation in May 2021. For Anne and many colleagues in continuing healthcare education, the last 18 months or so has been a time of taking stock and reflection on what we want the next phases of our careers to look like.
We discuss this process of reflection and the path it leads to questions about how we find fulfillment in work and life.
As many guests on Write Medicine have shared, there are so many different stories of how we found our way into medical writing and medical education.
Anne observes that across all these different stories is a consistent theme: most of us didn’t follow a pre-existing passion for medical writing or continuing healthcare education; we discovered it while we were on the road to other things.
But what many people share in this space is what Cal Newport calls a craftsman mindset.
We explore:
✔️ How does a person get good at what they do?
✔️What does craftsmanship look like?
✔️ How do we keep things interesting in our work and create the life we want?
Resources
✔️ Continuing Medical Education (CME)
✔️ American Medical Writers Association Conference
✔️ National Association of Science Writers
✔️ Cal Newport Professor of Computer Science at Georgetown
o Deep Work
o So Good
o Digital Minimalism
o Craftsman Mindset
✔️ International Society for Medical Publication Professionals
✔️ National Association for Health Care Quality
✔️ CME Palooza
✔️ UC San Diego Medical Writing Certificate Program
✔️ American Medical Association (AMA) Medical Writing Certificate Program
Connect with Anne: LinkedIn and Twitter
Connect with Alex
Podcast Team
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Linzy Carothers
Support the show
📍Grab the WriteCME Roadmap
⭐ Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast | |||
| Humanizing Learning—Getting into the Skin of Your Learners | 20 Sep 2021 | 00:46:13 | |
My guest is Dr. Elizabeth Franklin, Associate Professor in the School of Health Related Professions at the University of Mississippi Medical Center. Elizabeth teaches research, communications, and health policy for the doctorate in health administration degree program. Elizabeth shares her considerable knowledge about online learning and interprofessional learning in the state of Mississippi and draws on a deep well of teaching in high school, community college and university settings. She shares strategies to support engagement in online learning and gets into the nitty gritty of software integrations that make online interactions fun.Resources
School of Health Related Professions CEA OfficeAlliance for continuing education in the health professions Quality MattersAlliance Learning LabNearpodKnowimaHCHAPS ScoresAccreditation Council for Continuing Medical Education (ACCME)Journal of Applied Social Psychology
Connect with ElizabethConnect with Alex
Podcast Team
Host: Alexandra Howson PhDSound Engineer: Suzen MarieShownotes: Linzy Carothers
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Getting Comfortable with Uncertainty | 06 Sep 2021 | 00:27:59 | |
Karen Overstreet EdD, RPh, FACEHP, CHCP, Vice President, Scientific and Educational Affairs for Medical Learning Institute, Inc. is here to talk about her journey into educating health professionals and some of the things she thinks are important to support effective communication in the education field. These include:
* Skills you need for staying power in CME/CPD* The science of learning* Creative ways to measure outcomes* Formats for delivering education to clinicians* How to build interactivity into text* Parsing education materials for specific kinds of clinicians* The pressing need for wider professional development
Resources
Medical Learning Institute, IncFacebook: @mliaceInstagram: @medicallearninginstituteLinkedIn: @medical-learning-institute-incTwitter: @mli_ace
Accreditation Council for Continuing Medical Education (ACCME) Standards
Health and Human Services Office of the Inspector General (HHSOIG) Guidance
Connect with Karen: LinkedInConnect with Alex: ThistleEditorial.com
Breath Awareness Audio FileNewsletter Podcast TeamHost: Alexandra Howson PhDSound Engineer: Suzen MarieShownotes: Linzy Carothers
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Season 2 Trailer | 30 Aug 2021 | 00:05:11 | |
Hello and welcome to Write Medicine. I’m your host Alex Howson and I use She/her pronouns. I wanted to jump in and introduce myself to those of you who may be new to the podcast and also share a summary of topics that you might have missed and season season one so that it’s easy peezy to go back and download those episodes for your library.If you enjoy the show, please subscribe and/or leave a review on your podcast listening platform. And if you’re interested in receiving alerts about what’s coming up next, as well as a summary of resources and tools that our guests have shared, why not sign up for our biweekly newsletter. As a gift, you'll receive a summary of top tips and tools from Season 1 to elevate your education content.
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Addressing Clinician Burnout Through Mindfully Designed Education | 05 Jul 2021 | 00:48:47 | |
As a yoga teacher who loves to share tools like mindful movement, breath awareness, and stillness to help people cultivate rest and resilience in their lives, I’m beyond delighted to share episode 12 of Write Medicine with you. My guest is Donna Gabriel, the Senior Director of Global Education at Med-IQ. Donna is currently pursuing doctorate in Mindful Leadership in Healthcare and is an advocate for mental health in general and reducing clinician burnout in particular. Donna talks about why so many clinicians are exhausted and discusses the importance of mindfully-designed education that not only supports clinician wellbeing but also boosts learning.
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| The Power of Multimodality Simulation in Continuing Healthcare Education | 22 Jun 2021 | 00:42:39 | |
Martin Warters MA Ed. Tech, CHSE is Head of Education Development Management at Pfizer. Today he shares his expertise on how we can leverage simulation technology in clinical learning and continuing healthcare education. He talks about the power of narrative design to buttress the patient's story, and how to creatively craft pathways for effective learning. ResourcesHigh fidelity simulation AR/VRLev Vygotsky and the zone of proximal development Narrative Medicine at ColumbiaNarrative design Conceptual frameworks in medical simulationSimulation in adult learninghttps://learninguncut.global/podcast/
Connect with Martin: LinkedInConnect with Alex: Thistleeditorial.comPodcast TeamHost: Alexandra Howson PhDSound Engineer: Suzen MarieShownotes: Anna Codina
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Every Word Must Count | 07 Jun 2021 | 00:28:53 | |
Adrienne Stevens, EdD, MBA, Vice President and Head of Scientific Strategy at Healio Strategic Solutions shares how her passion for dance, and her interest in the mechanics of movement, physical therapy, anatomy, and physiology has translated into a career as a medical communicator. Dance requires precision, and that’s what Adrienne practices in her work. Welcoming Adrienne Stevens, PhD in physiology, to the podcast
[00:02] Some of the things Adrienne learned in the process of writing her dissertation that fuel her approach in healthcare communication.
[00:04] Some of the key differences Adrienne sees between scientific writing and business writing.
[00:09] Key types of communication that work with physicians and other healthcare workers.
[00:13:25] The importance of motivational interviewing.
[0015:29] Differences in the kind of education strategy and format that MSLs respond to compared with clinicians.
[00:18:22] Are we interactive enough in the education we design?
[00:20:36] Communication in obesity education.
ResourcesHealio Strategic Solutions Performing Health Motivational interviewing
Connect with Adrienne: LinkedInConnect with Alex: Thistleeditorial.comPodcast TeamHost: Alexandra Howson PhDSound Engineer: Suzen MarieShownotes: Anna Codina
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Zoom Fatigue, Instructional Design, and Relatable Content | 24 May 2021 | 00:30:37 | |
IntroductionAmanda Kaczerski, ATC, MS, CHCP is Vice Principal of Educational Strategy at the Academy for Continued Healthcare Learning. We first met at the beginning of 2020, feels like 100 years ago now, when we both co-presented as faculty in a prep course for the Alliance's CHCP exam. I'm delighted to have her on the show today, we're going to talk about instructional design, and geek out a little bit and some of those instructional design parameters.Chapters00:04:19 From field sales to learning design
00:06:11 Pay attention to clinician goals
00:11:00 Dealing with online fatigue
00:14:55 Addressing the "shiny objects"00:19:46 Changes in how people approach education design00:22:24 Leveraging a range of virtual learning approaches for CME/CPD
00:27:15 Key Take Aways
Connect with Amanda: LinkedInConnect with Alex: Thistleeditorial.comPodcast TeamHost: Alexandra Howson PhDSound Engineer: Suzen MarieShownotes: Anna Codina
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Entertainment and Edge in Education for Health Professionals | 07 May 2021 | 00:31:30 | |
IntroductionMonique Johnson MD is the Medical Director at Physicians' Education Resource and has more than 20 years in the CME field. Monique shares some of the challenges clinicians face when they're in the healthcare industry, why she's passionate about having better education within this field, and how to overcome common structural barriers in healthcare that block health professionals from learning.Chapters
[02:03] A little bit about Monique and how she got started in the medical education field.
[06:37] Monique shares some of the challenges she had on the administration side of things when she was in the medical field.
[11:20] Monique gives an example of how education can address structural healthcare barriers.
[14:54] Some 'common facts' that medical professionals use and reference all the time can actually be outdated or flat out not true.
[18:00] The value of education on social determinants of health.
[21:40] What has changed in 2020 and 2021 on how to best approach training clinicians?
[27:22] How should the CME industry best help their clinicians?ResourcesWilliams DR, Cooper LA. Reducing racial inequities in health: Using what we already know to take action. Int J Environ Res Public Health. 2019;16(4):606. Brewer LC et al. Association of race consciousness with the patient-physician relationship, medication adherence, and blood pressure in urban primary care patients. Am J Hypertens. 2013;26(11):14-152.
Connect with Monique: Gotoper.com & LinkedInConnect with Alex: Thistleeditorial.comPodcast TeamHost: Alexandra Howson PhDSound Engineer: Suzen MarieShownotes: Anna Codina
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Trauma Surgery Training: Simulations, Continuing Education, and Preventing Burnout with Stephen Cohn | 07 Jun 2024 | 00:29:34 | |
What really happens behind the scenes when a severely injured trauma patient arrives at the hospital?
Emergency care providers need to act quickly and coordinate seamlessly with their team when seconds count to save a trauma patient's life. But the high-stakes, chaotic environment can make it challenging to stay calm, avoid errors, and prevent burnout, especially if you don't get to practice those skills regularly.
Stephen Cohn MD says trauma surgeons need to be experts at dealing with calamity. They are glue people, helping to hold together the entire hospital enterprise. In today's episode you'll get:
An inside look at real-world trauma resuscitation from a surgeon's perspective
Practical tips to optimize trauma teamwork, communication, and composure under pressure
Advice for both individuals and organizations on building sustainable trauma surgery careers
Listen now to hear Dr. Cohn's wisdom gleaned from 40+ years of managing the worst injuries imaginable.
Resources
Stephen M. Cohn MD. All Bleeding Stops: Life and Death in the Trauma Unit. Mayo Clinic Press. 2023.
Timestamps
00:00 Introduction
01:40 Walk-through of the arrival of a trauma patient at the trauma center
10:14 Feelings in the trauma center and coordinated teamwork
14:12 Continuing medical education and team training
17:32 The work that trauma & general surgeons do and a wide array of potential surgical intervention
19:16 Innovations that have redefined and impacted trauma care
21:39 Common errors and misconceptions
23:27 Advice for younger surgeons on preventing burnout and preserving energy
25:37 Institutional support and resources
27:27 Key takeaways
Subscribe to the Write Medicine podcast!
Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform. | |||
| We’re Going to Make Mistakes. What’s Your Contingency Plan? | 27 Apr 2021 | 00:51:04 | |
Summary Steve Powell DHA is the CEO and Founder of Synensys Global and is a recognized leader in performance improvement. He has led programs in the US Navy, commercial airline industry, and the healthcare industry for more than 30 years and is passionate about patient safety, quality control, and patient-centered care improvements. Steve shares what he learned in safety when he was a Navy Pilot and how these experiences crossover nicely into the medical industry. He also shares his thoughts on what makes a team successful when it comes to patient handoffs, and the 5 key principles to a high-reliability organization. ResourcesInstitute of MedicineTeamSTEPPSKohn KT, Corrigan JM, Donaldson MS, eds. To Err is Human: Building a Safer Health System. Washington, DC: Committee on Quality Health Care in America, Institute of Medicine: National Academy Press; 1999.Nash D, Beliveau ME. Two lessons hospitals can learn from their COVID response. MedPage Today. Dec 7, 2020. Connect with Steve: Synensysglobal.com + LinkedInConnect with Alex: Thistleeditorial.com + LinkedIn
Podcast TeamHost: Alexandra Howson PhDSound Engineer: Suzen MarieShownotes: Anna Codina
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Leading from the Middle | 12 Apr 2021 | 00:42:29 | |
IntroductionToday my guest is Nina Taylor, Vice President of Learning and Education at American Society for Radiation Oncology. I first met Nina Taylor in 2018 at an Alliance Quality and Innovation Summit in Park City, Utah. She and Andrew Chacko, who was a guest in episode 2 of Write Medicine, were presenters in a session on designing innovative education programs. Nina talks about her work in continuing education and how she uses active listening, social learning, and a sense of fun to create immersive and accessible education for healthcare clinicians.Ley Take Aways
* How Nina got started in CME.
* What really goes behind the scenes in building out engaging adult learning materials.
* Nina challenges you to think about your leadership ethos.
* Nina shares what her experience was like working in several different medical societies and some of the key takeaways she’s learned over the years.
* When you’re in an association or a society, you’re seen as a peer and medical faculty are happy to help you because everyone is fighting for the same team.
* How does the American Society for Radiation Oncology approach clinician education?
* Nina shares some of the challenges she faced trying to incorporate virtual technology into her department.
* What does a dynamic and immersive educational experience look like? Nina shares some examples.
* Covid is hard for everyone right now. Humans are social creatures and we need connection.
* Nina believes every meeting should have a virtual component. It just opens the doors to so many people who weren’t able to come before due to financial or geographical restraints.
* Virtual is here to stay! Education in any form is always a positive.
* What should practitioners be thinking about when it comes to the future of the CME field?
* We really have to practice what we preach. Sometimes our learning materials are so dry and dull!
* What is the Psychiatric Innovation Lab all about?
* What’s Nina looking forward to in 2021?
SummaryNina's experience at an HBCU gave her direct exposure to a dynamic learning environment filled with opportunities to teach and facilitate that she has been able to pull into her professional life and use to support her work with faculty. And her leadership style of leading from the middle is invested in uplifting team members, elevating their skills, and fostering an ecosystem of sharing information and a climate in which team members take ownership of their own work, and not the work that someone else has determined for them.
The parallel here for me is adult learning. How many programs in CME/CPD really allow learners to take ownership of their own learning? And to what extent does the shift to a virtual learning open a door to that kind of experience? Nina is clear that it is possible to craft dynamic, immersive, experiences that offer room for learners to curate their own learning in a virtual environment that has a clear esthetic design, rapid interactive activities, and networking opportunities. She's also clear that
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Transformational Learning in Medicine and Beyond | 24 Mar 2021 | 00:40:08 | |
Regina Sih-Meynier is an authentic leader with expertise in developing and executing strategic plans for Medical Affairs. She is passionate about ensuring patients receive the best available healthcare and she leverages her intuitive sense, her ability to identify problems, and her creativity to create systems and processes to solve those problems. She has over 20 years of experience in the healthcare field and understands the importance of demonstrating impact in patient care. Regina talks with Alex about how to create education content that supports authentic empowerment and transformational learning.
Key Takeaways
[0:55] How did Regina get involved in medical education? Like so many of us in this field, her career path wasn’t exactly linear.
[4:20] What is authentic empowerment?
[6:25] Regina loves to use her intuitive sense to guide her in writing highly educational and engaging patient materials.
[7:25] Tapping into your intuition is something corporate likes to stay away from because you can’t exactly see it or touch it. However, you’re missing out on a whole superpower if you ignore it.
[9:35] How can you tap into your intuition and really listen to your inner voice?
[13:30] There’s a real art to developing care that is both science-based and gut-based.
[14:15] Why does corporate like to avoid people’s intuition?
[18:35] Glennon Doyle’s inner voice. Ideas and solutions have their own energy. Regina explains what she means by this.
[22:00] Regina shares what she’s learned from working with a life coach and how it’s given her a new way to approach and solve problems.
[25:00] What is Regina’s company, Oh Universe, about?
[29:25] What are some of the benefits of taking on a more authentic empowerment stance in the medical education space?
[32:40] Just because you can’t see it doesn’t mean it’s not real! We don’t always have all the answers.
[34:25] Regina shares her morning rituals.
ResourcesConnect with Regina: www.oh-universe.com, LinkedIn, FacebookDoyle G. Untamed. The Dial Press. 2020. Gilbert E. Big Magic. CreativeLiving Beyond Fear. Riverhead Books. 2016. Gladwell M. The Tipping Point. Bay Back Books, 2002. Sih-Meynier R. An opportunity for organizational leaders and decision-makers to step in and protect the well-being of their people. Thrive Global. October 4, 2020. Thaler RH, Sunstein CR.
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Writing Medical Case Studies: The Details Matter | 14 Mar 2021 | 00:22:35 | |
Scott Kober MBA is the Managing Partner of Excalibur Medical Education, which launched in January 2021. He has more than two decades of experience designing and developing content for CME activities and provides high-quality innovative education for today's healthcare providers. In this episode, Scott underscores the different aspects writers need to think about when developing medical content, especially if they do not have a medical or science background. Scott also shares some of his tried and true tips on how to create engaging medical pieces that are simple and easy to understand.Key Takeaways
A little bit about Scott and how he got involved in this field.
How has medical education evolved since the early 2000s?
Scott defines what adult learning looks like in healthcare and how it slightly differs in other industries.
What are some industry best practices out there where we can drive home the core message of ‘what does this all mean’?
Writers love to show people how smart they are and reference as many medical guides as possible, but that’s not helpful!
How can writers get better at creating more relevant content for their audience, especially if they don’t have a science or medical background?
Scott shares some advice on how to develop a case study that’s helpful to your readers.
How much style or personality can you have when writing these very educational and often serious materials?
Scott’s content development process.
Don’t get intimidated by the different content platforms out there. Everyone starts somewhere.
People underestimate how challenging medical content is, so it’s important to educate your higher ups on what actually goes into creating these pieces.
ResourcesThistleeditorial.comCMEpaloozaConnect with Scott: Excalibur Medical Education & LinkedInGet access to Write Medicine podcast updates—and more—with Thistle Insights.
Quotes
“What does it all mean? This can be challenging because we are not health care professionals, we’re not the ones seeing these patients. So we have to take our best guess and work with our faculty.”
“Make your materials interesting. No one wants to sit through the monotony of study and data. You got to figure out a way to translate the information in a way that’s going to resonate with people.”
“If you can be entertaining and still get your message across, that’s going to be the perfect way to do it. However, it doesn’t come naturally to a lot of people.”Podcast TeamHost: Alexandra Howson PhDSound Engineer: Suzen MarieShownotes: Anna CodinaListen on Apple Podcasts, Google, Spotify
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| Plain Language Patient Education | 01 Mar 2021 | 00:46:50 | |
Dr. Genevieve Long is a medical writer and editor specializing in patient education, plain language, health literacy and marketing communications. She began her medical writing career as a manuscript editor at Oregon Health & Science University and has more than 25 years of healthcare experience. Dr. Genevieve has been active in the American Medical Writers Association since 2002 and is the past president of AMWA-Northwest. She also teaches at the University of Chicago Graham School on the subjects of medical writing and editing.
In this week’s episode, Dr. Long shares:
How she got into this specialized field
Better ways to practice patient empathy, and
What healthcare professionals need to focus on first when it comes to creating educational content.
Key Takeaways
[3:38] A little bit about Dr. Genevieve and how she got into the field of patient education.
[9:02] Dr. Genevieve shares what people need to be thinking about when they begin to write patient education materials.
You might not realize it, but you have a lot of power and what you do/say can hurt the patient.
For many health care professionals, the world of medicine is a comfortable place. For patients and their loved ones, it is not. It’s a traumatic experience for them.
[13:16] When it comes to creating content, you want to focus on the most important content first. People have short attention spans!
Get clear on what’s a ‘need to know’ vs. a ‘nice to know’.
Should all of your words be short? Dr. Genevieve says no, but spacing plays a big role in readability.
When it comes to adult learning, the more you’re engaged and interacting with the content, the better of an understanding you’ll get. Dr. Genevieve tries to incorporate this principal into her classes.
[19:19] Patients who are engaged with their own healthcare journey tend to do better in their recovery.
When faculty talks about ‘empowerment’, what do they really mean when it comes to patient education?
[22:31] How are educators and providers thinking about information sharing and content creation in today’s landscape?
[25:09] Dr. Genevieve shares the different types of materials she’s worked on over the years to make content more digestible. Informational videos are doing exceedingly well.
[30:00] What resources are out there that content creators can leverage when creating simple and easy to understand patient education materials?
[33:45] Dr. Genevieve shares her tips on building a more empathic approach to her writing.
Spend time with patients! Your materials will immensely improve.
[37:25] The more people we can bring into science, the less fear people might have on certain medical procedures.
[40:00] What don’t we do enough of in patient education? Dr. Genevieve shares her thoughts on usability testing.
Resources
Thistleeditorial.comConnect with Dr. Genevieve: Bridgehealthcomm.com
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Design Thinking in Clinician Education | 14 Feb 2021 | 00:41:05 | |
My conversation today is with Dr. Andrew Chacko, a psychiatrist and leader in healthcare innovation. Andrew uses his medical experience to teach others how to become design thinkers using cognitive, strategic and practical processes by which design concepts (proposals for new products, buildings, machines, etc.) are developed. He is passionate about transforming healthcare into the vital, rewarding, and life-changing practice that it can be for patient, provider, and support professionals alike.Show Notes/Highlights
[04:43] - Design thinking applied to problems in healthcare.
[09:37] - Design thinking and problems caused for healthcare by COVID-19.
[14:16] - How does design thinking get systems (and leaders within) to start thinking about the people who support those systems?
[19:10] - The synergy between design thinking and other ongoing healthcare initiatives e.g., CME/CPD.
[31:18] - The application of design thinking to clinician education.
Where to connect with Andrew
WEBSITE: https://www.drchacko.com/
INSTAGRAM: https://www.instagram.com/chacko_md/?hl=en
Here’s the Medium story Andrew mentioned.Articles on Design Thinking in Medical Education
Sandars J, Goh P-S. Design Thinking in Medical Education: The Key Features and Practical Application. J Med Ed Curr Devel. 2020. https://journals.sagepub.com/doi/10.1177/2382120520926518
Gottlieb M, Wagner E, Wagner A, et al. Applying Design Thinking Principles to Curricular Development in Medical Education. https://onlinelibrary.wiley.com/doi/pdf/10.1002/aet2.10003
McLaughlin J, Wolcott MD, Hubbard D, et al. A qualitative review of the design thinking framework in health professions education. BMC Medical Education. 2019;19(98): https://doi.org/10.1186/s12909-019-1528-8
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast | |||
| Creativity and Failure in CME/CPD | 01 Feb 2021 | 00:29:26 | |
Audrie Tornow is Managing Partner at Excalibur Medical Education. We talked about the role of creativity, intentionality, and failure in designing education content for clinicians in healthcare.
01:27 Introductions with Audrie Tornow
02:31 Audrie talks about her beginnings and journey into medical education: No one majored in CME…
04:34 Does anyone remember transparencies?
05:50 How has your background in English informed the way you approach education design and delivery?
“When we plan education, it has become something where everything has a purpose because cost is affiliated with it. Planning it out and knowing what we want, starting with the end in mind, has become more critical than ever.”
07:23 How do you personally define good learning for adults, especially for those working in healthcare?
09:23 What’s your sense of what learners are looking for in their education during the COVID-19 pandemic?
“We talk about online fatigue, but right now so many providers and partners out there are seeing larger metrics than ever in online activities. And so, we’re showing we’re versatile. We’re showing we can adapt.”
14:11 What are some of the shifts you’ve seen in the last few months that really try to creatively engage with a) where learners are and the challenges they may be facing in their personal lives and b) getting around that virtual approach?
18:06 How was the ability of educators within the CME world changed in order to prepare them to work more fluidly and intimately with partners?
21:53 How effective do you think our field is in openly discussing failure?
“I think people think that demonstrating failure means you aren’t a trusted partner. That you aren’t a successful business. And that’s definitely a perception that’s valid, but I think there’s so much to be learned by saying ‘I tried this, here was the idea. And it didn’t work.’ And it might be that next partner that says, ‘Actually if you had just done this.’ They might be the missing piece.”
24:02 You talked about the potential reemergence of print as something that might be increasingly appealing to learners. Can you talk a little bit about that?
Resources
Eric Weiner. The Geography of Bliss. Twelve. 2009.
Transparencies
Results of the Alliance 2016 Environmental Scan. Almanac.
Ben and Jerry Flavor Graveyard
Accreditation Council for Continuing Medical Education. ACCME Data Report 2019.
Support the show
📍Grab the WriteCME Roadmap
⭐ Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast | |||
| Elevate your CME Game: Insider Secrets from Kristen Dascoli to Transform Education Programs | 05 Jun 2024 | 00:47:22 | |
Kristen Dascoli, a seasoned pro with experience on both the editorial and business development sides of CME, pulls back the curtain on the development of a pioneering program on gender-affirming HIV care.
ELEVATE was a groundbreaking CME initiative that aimed to enhance healthcare providers' cultural competencies in delivering gender-affirming care to transgender and gender-diverse patients. From its pilot in January 2015 to its conclusion in the summer of 2019, ELEVATE conducted 26 trainings across 14 states, partnering with 9 chapters of the American Academy of Family Physicians, a county healthcare agency, and 13 health systems. The initiative reached nearly 1,500 healthcare professionals in primary care, infectious disease, and HIV practice settings through live events, an online webinar, interviews, and a published white paper, ultimately inspiring the creation of a Transgender Advisory Committee at one of the participating health systems.
1. Discover how a little targeted research into supporters' educational focus can help you create needs assessments that resonate with funders, while maintaining the highest standards of independence and objectivity.
2. Get a behind-the-scenes look at the development of ELEVATE and learn how you can apply similar strategies to bring your own visionary ideas to life.
3. Master the art of designing education that starts smart, scales strategically, and captures meaningful, measurable outcomes that demonstrate real-world impact.
Resources
McCrea AD, Dascoli KL. Inclusion in Education, Part 1: Designing a Gender-affirming Educational Initiative. Alliance Almanac. October 2017.
McCrea AD, Dascoli KL. Inclusion in Education, Part 2: A New Method for Measuring Changes in Skill, Attitude, and Behavior. Alliance Almanac. April 2018.
Connect with Kristen
Freelance Medical Writer/Editor/Business Consultant
Timestamps
00:00 Introduction
02:40 Kristen's Background in CME
03:54 The changes in the process of writing needs assessments
05:52 Walking through the process of the development and impact of a program like Elevate
12:13 Lessons from the pilot program of Elevate
15:42 How Elevate changed Kristen and the organization she worked in
19:56 How to establish and build relationships
23:40 Starting conversations for collaboration
27:22 Surprising outcomes and feedback
30:42 Advice for education providers who want to develop innovative programs
34:23 How to start to be brave and make connections
37:52 Challenges writers have when writing a needs assessment for a grant proposal
44:18 Recap of today's episodes key takeaways
Subscribe to the Write Medicine podcast!
Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform. | |||
| Building Confidence as a New CME Writer: Strategies for Success | 03 Jun 2024 | 00:10:52 | |
Are you a clinician, researcher or academic transitioning into CME writing? Do you sometimes feel like you're starting over from scratch, despite your wealth of expertise? Are you struggling with self-doubt, isolation, or imposter syndrome as you navigate this new path?
If so, you're in the right place. In this episode, we'll dive into the common anxieties faced by new CME writers and share practical strategies to help you reframe your thinking, build confidence, and thrive in your new role.
You'll learn how to leverage your existing knowledge, find support to combat isolation, and approach uncomfortable feelings with curiosity and compassion. By the end, you'll have a toolkit of insights and practices to help you move past self-doubt and build a successful career in CME writing.
So if you're ready to honor your expertise, connect with a supportive community, and grow into your new identity as a CME writer - keep listening. Let's get started!
Takeaways
Here are 3 key takeaways and action steps from the episode:
1. Remember your expertise
Your current knowledge and professional experience are highly relevant and valuable in CME writing.
Identify aspects of your expertise that could become potential revenue streams for your freelance CME writing business.
Action step: Make a list of your specific areas of expertise and brainstorm how you can leverage them in your CME writing.
2. Find support to combat isolation
Connecting with a community of fellow writers is crucial for combating self-doubt and isolation.
Surrounding yourself with others on a similar path provides opportunities to ask questions, learn, and see your experiences reflected.
Action step: Join a supportive community, like the WriteCME Pro membership, to access the resources and support you need to build confidence and hone your skills.
3. Use practical strategies to boost confidence
When facing self-doubt, use the "Pause, Breathe, Notice, Reassess, Respond" practice to approach uncomfortable feelings with curiosity.
Remind yourself of past successes, reach out to supportive colleagues, or break overwhelming projects into manageable steps.
The next time you experience self-doubt, implement the 5-step practice and intentionally respond to your feelings in a way that promotes growth and confidence.
By leveraging your expertise, finding support, and using practical strategies to navigate self-doubt, you can transform anxiety into opportunities for growth and thrive in your CME writing journey.
Resources
➡️ Grab your WriteCME Roadmap! Get access to this complimentary ebook, designed to help you break into CME, find clients, and hone your craft.
➡️ Ready for skills, scaffolding, and support? Join WriteCME Pro
➡️ Claire Bonneau/Email Marketing
Website
LinkedIn
Timestamps
00:00 Introduction
02:46 Ways to reframe your thinking
05:25 Overcoming isolation as a freelancer
07:37 A practice for facing self-doubt
Subscribe to the Write Medicine podcast!
Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform. | |||
| Navigating Self-Doubt in Continuing Medical Education: Insights from Milini Mingo | 29 May 2024 | 00:38:04 | |
Are you struggling with feelings of self-doubt in your continuing education career?
If you're feeling overwhelmed, anxious, or doubtful about your abilities in continuing education's fast-paced, ever-changing world, you're not alone. In this episode of Write Medicine, Milini Mingo reviews the history of the imposter phenomenon, shares a three-step approach to navigating self-doubt, and challenges the CE community to create professional development resources for ourselves that are oriented around improvement in our competence and performance.
1. Recognize how self-doubt or imposter phenomenon shows up as the first step towards managing it effectively.
2. Learn practical strategies for managing self-doubt, including reframing negative narratives and implementing tools to support your growth.
3. Find encouragement and a sense of community, knowing that others in the CE field have faced and overcome similar struggles.
Connect with Milini
LinkedIn
Resources
Mingo M. Back to Basics: The 7 Pillars of CE. Alliance Almanac. March 27, 2024.
Mingo M. Imposter Syndrome: Is It Holding You Back? Alliance Almanac. November 13, 2023.
Claire Bonneau/Email Marketing
Website
LinkedIn
Timestamps
00:00 Introduction
02:31 Introducing Milini
06:28 The big picture of continuing education
07:43 The 7 pillars of CE
12:18 Why she wrote the piece for the Alliance Almanac on imposter syndrome
14:49 How the article resonated with people in the field
15:24 Exploring imposter syndrome: What it is and how it shows up
17:12 The consequences of imposter syndrome
18:41 Milini’s thoughts on imposter syndrome vs imposter phenomenon
21:43 How imposter syndrome shows up and affects people’s work
23:45 How to collectively start to affirm people's presence in this field and provide support that dissipates imposter syndrome
25:20 Key takeaways on moving forward in the CME field
Subscribe to the Write Medicine podcast!
Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform. | |||
| How to break into CME as a medical writer | 24 May 2024 | 00:15:10 | |
How can you break into the rewarding and lucrative field of continuing medical education (CME) writing?
If you're a health professional, academic, science researcher, or vet looking to transition into a career that offers more autonomy, flexibility, and meaningful work, this episode is for you. Discover how to leverage your existing skills and passion for writing, healthcare, and lifelong learning to create engaging educational content that supports health professionals and improves patient care.
By listening to this episode, you'll learn:
1. The five essential milestones to pave your way to success as a CME writer
2. Core competencies needed to excel in CME writing
3. Practical strategies for building your portfolio and networking to lay the foundation for landing your first CME writing projects
Takeaways
1. Understanding the CME landscape is crucial: Familiarize yourself with the history, purpose, and function of CME, including policies, ethics, and key stakeholders in this highly regulated field.
2. Develop core competencies: To succeed as a CME writer, in addition to strong writing skills, you need to be conversant with medical terminology, have solid research abilities, and be able to apply adult learning principles to content.
3. Build relationships and showcase your expertise: Networking is paramount in the close-knit CME community. Use platforms like LinkedIn to connect with education providers, attend industry events, and showcase your expertise.
Resources
Ehrlich A. Introduction to Medical Terminology. Cengage, 2014.
Stanford. Writing in the Sciences
Jones BD. Comprehensive Medical Terminology. 2016
Zinsser W. On Writing Well. The Classic Guide to Writing Nonfiction. New York: Harper Perennial. 2016.
Zinsser W. Writing to Learn. New York: Harper Perennial. 1993.
How to streamline your medical writing literature review process
How to choose the right literature review approach for your medical writing project
Claire Bonneau, Email Newsletter Writer
Timestamps
00:00 Introduction
01:57 Milestone 1: Understanding CME
04:20 Milestone 2: Adult Learning Principles
05:27 Milestone 3: Formats and Deliverables in CME
06:41 Milestone 4: Core Competencies
09:57 Milestone 5: Connecting with Prospects and Networking
Subscribe to the Write Medicine podcast!
Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform. | |||
| Gender Equity in CME: Practical Strategies for Empowerment | 22 May 2024 | 00:40:10 | |
Have you ever wondered how gender inequities affect career progression in the world of continuing medical education/professional development (CME/CPD)?
In this episode, we explore women's pervasive challenges in CME and CPD, from microaggressions to barriers in leadership roles. Whether you're looking to climb the career ladder or simply gain insights into the dynamics of gender equality within your field, this conversation sheds light on critical issues affecting many in the industry.
1. Discover strategies to navigate and overcome gender-based barriers to career advancement in CME and CPD.
2. Learn how to build and leverage a supportive network that can help propel your career forward.
3. Gain insights into the real experiences and solutions from industry veterans Poonam Kapadia and Annette Schwind, who have successfully navigated these waters.
Tune in to arm yourself with the knowledge and tools needed to advocate for equity and forge a path to leadership in medical education.
Connect with Poonam and Annette
Poonam Kapadia, Vice President, Education Strategy: poonam.kapadia@kaplan.edu
Annette Schwind, Associate Director, Medical Grants & Sponsorships, LinkedIn, annette.schwind@takeda.com
Resources
Field E, Krivkovich A, Kügele S, Robinson N, Yee L. Women in the Workplace Report, McKinsey, 2023.
Timestamps
00:00 Introduction
01:35 Introducing Poonam and Annette
05:37 How they started getting interested in gender inequities in CME/CPD
10:45 More about the poll they took at the Alliance panel in New Orleans 2024 and what surprised them
14:00 Women’s experiences of microaggressions
16:09 Starting the conversation on intersectionality
20:09 Addressing pay inequities
25:53 Building trust in a distributed field
32:31 Skills and strategies for women navigating CME careers
36:32 Practical takeaways from today's episode
Subscribe to the Write Medicine podcast!
Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform. | |||
| The CEO of You: Why Investing in Yourself is the Key to Freelance Medical Writing Success | 20 May 2024 | 00:20:16 | |
Are you tired of feeling like your freelance medical writing business is running you, instead of the other way around?
Many freelance medical writers find themselves stuck in a reactive cycle, pouring all their time and energy into client projects but neglecting the strategic work that will actually move their business forward. They dream of a thriving, fulfilling business where they're in the driver's seat, but struggle to find the time or headspace to make it a reality amidst the constant deadlines and demands.
You are the most important resource in your business. In this episode you’ll learn:
Practical strategies for distinguishing between working ON vs. IN your business, so you can invest in the big-picture tasks that drive growth
Actionable tips for cultivating discernment around what you say yes and no to, so you can focus your time and energy on the right clients and projects
A roadmap for scaling your business intentionally by defining your core services and optimizing your processes for efficiency and impact
If you're ready to take control of your freelance medical writing journey and build a business that truly energizes and fulfills you, hit play now and let's dive into why YOU are your most important resource.
Resources
Claire Bonneau, Email Newsletter Writer
Write Medicine Insider
Niche Discovery Checklist
Timestamps
00:00 Introduction
02:18 Working in vs working on your business
02:55 3 steps to take today to work on your business
04:24 Discernment is key to your freelance medical writing business when thinking about investing in yourself
06:46 3 steps to take today to be discerning with your yes and your no
09:12 Leveraging social media for your freelance medical writing success
10:43 3 steps to take today to focus your time and effort on social media
13:25 Scaling your business intentionally
13:58 3 steps to take right now to start scaling your business with intention
16:34 Prioritizing your well-being
17:54 3 steps to take right now to start taking care of yourself
Subscribe to the Write Medicine podcast!
Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform. | |||
| Freelance Like a Pro: Niching, Marketing, and SOPs with Alejandra Viviescas | 16 Oct 2024 | 00:29:17 | |
Are you a freelance medical writer struggling to streamline your workflow and grow your business? Do you find yourself overwhelmed by client management, marketing, and the constant need to prove your value?
If you're looking to transform your freelance medical writing career from chaotic to confident, especially in the field of Continuing Medical Education, this episode is for you.
Today Alejandra Viviescas PhD joins me to explore practical strategies that can transform your approach to client relationships, help you overcome self-doubt, and build a thriving business.
By listening to this episode, you will:
Learn how to implement a client acquisition flywheel that turns each project into a marketing opportunity
Discover how to use checklists and Standard Operating Procedures (SOPs) to streamline your workflow and reduce anxiety in client interactions
Gain insights on how to use your multilingual skills to stand out in the medical writing field.
Press play now to unlock your competitive edge in freelance CME writing and get ready to create systems that work for you, not against you.
Resources
Jim Collins. The Flywheel Effect.
Nathan Barry. Authority: Become an Expert, Build a Following, and Gain Financial Independence. 2014. Aloha Publishing.
Josh Spector. How To Create Powerful Content (Without Spending More Time On It). I Want To Know podcast.
Alexjandra Viviescas PhD. Flywheel.
Ready, Steady, CME! | |||
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