Worth Knowing with Bonnie Habyan – Détails, épisodes et analyse

Shirah Benarde was 16 when she and her brother beat out 40,000 others to appear on Shark Tank with her innovative product that battles a growing problem. It is called Nightcap - a drink protection cover. Millions in sales later, Shirah shares her personal experience and middle-of-the-night "ah ha" dream that turned her vision into a mission that has not only turned into a profitable business but has helped shape legislation to protect young people.

Shirah Benarde might be only 22 years old, but she has already helped keep over half a million people safe from drink spiking with her viral company NightCap. NightCap is a revolutionary brand that was featured on Shark Tank in 2021, resulting in a passionate partnership with Lori Greiner. 

Since NightCap's inception, Shirah has not saved just one person, but over HALF A MILLION people worldwide. She has ignited movements for drink safety, speaking at global conferences and informing and advocating for legislation (including a new bill in California) to help prevent spiking. NightCap has sold over 900,000 units in over 40 countries, and partnered with over 190 major universities, including LSU, Ole Miss, FSU, University of Michigan, Yale and Penn State, furthering their mission to promote safety and vigilance and influence a wider cultural shift.

Resources

Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/

Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/

Go to the Worth Knowing website: https://www.worthknowing.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Elina Vilk fell in love with business and marketing at 12 years-old when she crushed a school contest selling candy and won admission to the local theme park. That created a life-long passion for creativity and innovation that has landed her in top roles at Yahoo, PayPal, Facebook, Hootsuite, and now David's Bridal as the Chief Business Officer. In this episode of Worth Knowing, Elina shares her secret sauce of adopting creative innovation as the tool to fuel her success. Plus, she shares her thoughts on how work-life balance is anything but. Instead, she says it's more of a see-saw we have to learn to ride with a resilient mindset.

Elina Vilk joined David’s Bridal in August 2024 as Chief Business Officer and to wholly lead

Pearl by David’s, the company’s event planning platform.

In her new role, she will help the wedding retailer and services brand drive growth. Pearl,

specifically, is designed to help make it easier to plan weddings and find and manage vendors

during the wedding planning process.

Vilk is tasked with expanding Pearls vendor service and also to create a media network and

marketplace to help grow businesses. Vilk comes to David’s Bridal from Hootsuite, where she

was CMO. Vilk brings more than two decades of experience leading high-functioning talent. As

a trailblazer in marketing and sales strategy for the world’s foremost brands, and as a digital

innovator at the forefront of technology, she firmly believes in the power of customer centricity

as the driver to every organization.

Credentials: Over 20 years of experience driving marketing initiatives for brands like

WooCommerce, Meta, PayPal and Visa, University of San Francisco MBA Marketing.

Awards: Throughout her career, Elina has infused creativity and strategy into marketing

campaigns that have been awarded distinguished Advertising Age and Innovation awards. She

is a two-time honoree in the “Women to Watch” awards, presented by Remodista.

Resources

Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/

Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/

Go to the Worth Knowing website: https://www.worthknowing.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine being nearly killed in a hit and run accident and then emerging with more fire than ever to pursue your passion. This is Kat Pattillo's journey and she shares it with Worth Knowing. From her life-threatening experience in 2019 to becoming a leader in education reform, Kat's perspective on life and career goals changed after her brush with death. Kat shares insights on resilience, long-term thinking, and advice for overcoming challenges, highlighting how her near-death experience shaped her approach to taking risks and making a positive impact in the field of education.

Kathlyn (Kat) Pattillo believes that we need to pay attention not only to well-known education ‘success stories’ in places like Finland, Singapore, and Canada, but also learn from systems change bright spots such as Brazil, Nigeria, Pakistan, and Indonesia. As a researcher, she writes stories and produces tools about how leaders in the Global South created education innovation and reforms. And as a facilitator, she designs experiences for leaders to learn from those examples about how to strengthen schools. Kat also speaks, advises, and teaches about how leaders transform Global South education systems - through pathways such as coalition and movement-building, collective impact, networks of proximate leaders, and large-scale systems change with government. 

She is the Founder of Global Graduate School of Education, which runs field trips for education leaders to learn from Global South education systems. Their first program is the Coalition for System Reform, which strengthens foundational learning coalitions and runs cross-country immersion trips for government policymakers across Brazil, South Africa, Kenya, and India. Alongside this, Kat writes the EdWell newsletter and is writing a book about how to improve education (with examples from seven of the world’s largest countries).

Outside of work, you can find her rowing, going to yoga, cooking, swimming and finding peace in nature - in the mountain town of Asheville.

Follow her at:

LinkedIn: https://www.linkedin.com/in/kat-pattillo-25923111/ 

Substack: edwell.substack.com

Instagram: @katpattillo

Website: kathlynpattillo.com

Resources

Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/

Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/

Go to the Worth Knowing website: https://www.worthknowing.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices

Nautica. Tommy Hilfilger. Ann Taylor. Polo Ralph Lauren. These are some big names, and Melissa Cohen worked for them all. Then came the pandemic, and the fashion industry was hit hard. Melissa lost her dream job. But instead of sitting down, she reinvented herself, becoming a force on LinkedIn and creating her own company. She openly shares three critical things and the mindset shift that can help you land, plant, and grow after a major setback.

Melissa Cohen’s long tenure as a fashion industry executive included roles with major American brands such as Ralph Lauren, Nautica, and Tommy Hilfiger.

During the COVID-19 pandemic, she launched her own consultancy providing start up and growth stage brands with strategic sourcing and product development expertise.

A LinkedIn aficionado, Melissa found her calling in helping others to love the platform as much as she does. She works with private clients as well as cohorts to build their brands, build their businesses, and build their networks. Melissa was recognized by the LinkedIn editorial team in January 2024 as a LinkedIn Top Voice.

She is the Chief Engagement Officer of DIY Influence (www.DIYInfluence.com), a collaborative membership community designed to help you develop your voice, find your audience, and build your business.

Melissa lives in New York City and is passionate about supporting girls and women in their educational and career journeys. She is a board member of Her Move Next, a 501(C)3 charity dedicated to empowering girls and young women through chess, community, and competition, and was a founding member of Chief.

She is the co-author of the Amazon Bestselling book, Your Career Resilience Blueprint: A Tactical Guide to Navigate Change, Overcome Obstacles, and Design Your Future.

Resources

Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/

Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/

Go to the Worth Knowing website: https://www.worthknowing.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine you're a mom of three little ones, you are a flight attendant in the '90s, and you come home one day and tell your husband you want to become a commercial airline pilot. You do it, and then 25 years later, you and your pilot daughter make history as the first mother-daughter duo at Southwest to fly together. Grit, gumption, courage? You'll learn how these two special pilots are living their dreams together.

Resources

Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/

Holly Petitt on LinkedIn: https://www.linkedin.com/in/holly-petitt-b4179131/

Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/

Go to the Worth Knowing website: https://www.worthknowing.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine learning your husband has committed financial infidelity on a Thursday and your house is set to be auctioned off the following Tuesday. That happened to Lisa Weldon at age 56. But instead of giving in, she got up, put herself and her great talents out there, and made a new, fulfilling, impactful life. She published a book, was asked to give Cindy Crawford Life After 50 Tips with Oprah, and now works with Melissa Gilbert on Modern Prairie. At 70, Lisa Weldon is one very hip and sweet entrepreneur, and her journey to today is truly inspirational. Lisa openly shares how she forged a new path after a life crisis—a journey that is now bringing incredible rewards.

Lisa Stapleton Weldon, a graduate of Auburn University, has spent a lifetime in advertising in Atlanta. Her hobby? Walking cities and sharing the stories she finds. 

    At age 58, Lisa took a month out of her life to learn the new tools of her trade – social and digital media. She sliced of map of Manhattan into 20 pieces with the goal of walking one piece per day until she covered the entire island. At night she pored over instructional videos and blogged about the neighborhoods she’d walked. The following year she replicated that 30-day journey in Paris, and has since walked Shanghai, Istanbul, and several counties in Central America. Oprah’s network Harpo Productions caught wind of Lisa’s reinvention story and invited her to give Cindy Crawford advice on turning 50. HuffPost featured her walk of Paris on the front cover of the “Living Fearlessly” section. And Melissa Gilbert has contracted Lisa to create digital content for her 50+ community Modern Prairie.

Lisa’s first book Twenty Pieces: A Memoir earned awards from 2022 Nautilus Books and 2021American Best Books. She is currently writing a second book, Blood Sisters, a historical novel based in the Civil Rights era.

A fellow of the Hambidge Center and the Fairhope Center for the Writing Arts, Lisa is a featured speaker in numerous podcasts and online shows. 

Her greatest joys in life? Her three grown children and a brand new grandson!

Website: LisaWeldon.com

Facebook: https://www.facebook.com/LisaWeldon

Instagram: https://www.instagram.com/lisaweldon/

Resources

Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/

Lisa Weldon on LinkedIn: https://www.linkedin.com/in/lisaweldon/

Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/

Go to the Worth Knowing website: https://www.worthknowing.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this debut episode of Worth Knowing, Host Bonnie Habyan gives a preview of what's to come in her new podcast. But she has a warning for her listeners. Buckle up and get ready to hear from women from across the globe who share their stories and secret sauce to overcoming adversity and making it big, once they realized how much they have to give. Or more directly, how much they are Worth Knowing because of the skills, knowledge, and value they have to share with the world.

Resources

Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/

Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/

Go to the Worth Knowing website: https://www.worthknowing.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices

Kara Goldin is a powerhouse entrepreneur who transformed her health journey into Hint, a revolutionary unsweetened flavored water brand that's now a staple in Silicon Valley's top companies like Google and Facebook and in stores across the country.

From her days as an AOL executive to becoming the founder of a multi-million beverage company, Kara embodies the spirit of an "accidental entrepreneur" who turned personal wellness into a game-changing business. She's bold, relentlessly curious, and proof that asking the right questions that can disrupt entire industries - in her case, creating a healthy alternative to sugary drinks. On this episode of Worth Knowing, we dive deep into her incredible story of how she went from drinking 10-12 diet sodas a day to launching Hint, a brand that's about much more than water. Entrepreneurs, get ready, because you will take away nearly a dozen key insights on how to reach your personal and professional North Star. 

Kara Goldin is the Founder of Hint, Inc., best known for its award-winning Hint water, the leading unsweetened flavored water. Kara was the CEO of Hint for 17 years and is still a proud member of the board.  She has received numerous accolades, including being named EY Entrepreneur of the Year 2017 Northern California and one ofInStyle’s 2019 Badass 50. Previously, Kara was VP of Shopping Partnerships at America Online. She hosts the podcast The Kara Goldin Show and her first book, Undaunted: Overcoming Doubts and Doubters, was released October 2020 and is now a WSJ and Amazon Best Seller.  Kara lives in the Bay Area with her family and 3 labradors.

Resources

Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/

Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/

Go to the Worth Knowing website: https://www.worthknowing.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com



The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of "Worth Knowing," we dive into the world of Kate Ferguson, co-founder of Flourish Plant Care. Kate's journey from quantum physics to cultivating houseplants is as unexpected as it is inspiring.

Kate and her high school BFF Lila Sullivan turned their struggle to find suitable plant care products into a thriving business. Their friendship, rooted in mutual support, has grown into a partnership that's changing the plant care landscape.

Listeners will hear about Flourish Plant Care's origin, starting from a coffee shop chat to becoming a full-fledged brand. Kate's background in quantum physics, political fundraising, and women's health has uniquely prepared her for success in the booming houseplant industry.

This episode showcases how passion and friendship can turn into a flourishing business, proving that with the right care, even the seediest ideas can blossom into something beautiful.

Resources

Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/

Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/

Go to the Worth Knowing website: https://www.worthknowing.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Keri-Lynne Shaw is a former Chief People Officer and current CEO of the Salary Bump who is on a mission to help women by pulling back the corporate curtain and expose the truth about negotiation blind spots. She doesn't just share tips—she delivers a career-changing manifesto that exposes how fear, self-doubt, and a fundamental misunderstanding of professional worth keep women from reaching their earning potential. With razor-sharp insights from her years inside corporate HR, she breaks down the unspoken and unknown strategies that can help professionals understand the why and how they should and can increase their salaries. This isn't your typical career advice—it's a strategic plan for women to make sure they stop leaving money on the table.

Keri-Lynne Shaw is the founder of The Salary Bump, empowering professionals to own their worth, navigate career transitions, and secure the pay they deserve.

As a former Chief People Officer with extensive HR experience, KL has helped countless individuals articulate their value, negotiate effectively, and achieve transformative career growth. Her approach blends strategy, authenticity, and actionable tools that create win-win outcomes in both salary negotiations and career advancement.

Through her programs, KL inspires professionals to take the driver’s seat in their careers, design paths they love, and unlock their full potential. 

Resources

Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/

Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/

Go to the Worth Knowing website: https://www.worthknowing.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company