Women's Business – Détails, épisodes et analyse

In this episode, I speak to Fliss Newland, powerhouse young founder of Wild Thingz, a fun and innovative lower sugar sweet brand. We discuss her career transition from working with major retail brands like Mondelez to acquiring and rebranding a 40-year-old vegan sweet business - and the untapped opportunity that exists when taking on a business that already exists! 

Fliss shares her insights on the challenges of growth and letting go of control, the importance of brand over constant innovation, and the practical challenges of starting and scaling a business. We also delve into topics like the power of consistent messaging, the role of women in leadership, and the importance of creating an inclusive work culture, especially for working mothers. Fliss’s journey is a testament to finding opportunity in unexpected places and the power of positive mental attitude - she has a brilliant energy and I know you'll take loads from this episode. 

Find Wild Thingz online here

Find Wild Thinz on Instagram here 

The woman Fliss shouted out was Jennifer Spurr 

Don't forget to join the conversation with me on Instagram here 

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This episode is sponsored by Hawkins Laxton & Co - the personal branding and thought-leadership specialists supporting senior leaders, founders, and business owners to grow their professional profile in a tough and noisy market. If you know you need a stronger personal brand - one that actually reflects your strengths, your expertise, and the direction you're heading - Clare and Sian offer a brilliant process to help you get there. You'll get a full audit of your current personal brand, a 90-minute 1:1 session to uncover your signature strengths and values, and a bespoke personal brand narrative alongside a three-month thought-leadership plan. They'll also give you a digital and social optimisation strategy, plus a final implementation session so you walk away with a clear, confident personal brand - and a practical plan to grow your credibility, activate your community, and communicate with ease. Their clients describe the experience as game-changing, creative, confidence-boosting, and genuinely career-shifting. If you want support with personal branding, thought leadership, or media training, get in touch with Clare and Sian at hawkinslaxton.com, or email clare@hawkinslaxton.com or sian@hawkinslaxton.com.

A must-listen! Prepare for a mind-stretching conversation that will challenge your perspective in the best way, as I talk all things money with Yinka Ewuola, an incredible entrepreneur and thought leader, about her inspiring journey from Goldman Sachs to supporting women in business. We delve into her experiences with workplace adversity, and the cultural influences that shaped her perspectives on money and success. Yinka shares her insights on the critical role of cash flow in sustaining and growing a business, what success actually means for businesses, the impact of good girl conditioning, and the transformative power of sending money on assignment. This episode is packed with valuable advice for female founders and business owners looking to redefine success and achieve financial freedom. It might just help you think completely differently about money - in the best way! Yinka's story is a testament to resilience, purpose, and the pursuit of equitable wins for all. 

Find Yinka on LinkedIn here 

The women Yinka shouted out were Sharon Hurley Hall and Kemi Atijosen and Ronke Kokoruwe

Don't forget to join in the conversation with me on Instagram here 

And you can apply to join my community for female founders here 

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This episode is sponsored by Hawkins Laxton & Co - the personal branding and thought-leadership specialists supporting senior leaders, founders, and business owners to grow their professional profile in a tough and noisy market. If you know you need a stronger personal brand - one that actually reflects your strengths, your expertise, and the direction you're heading - Clare and Sian offer a brilliant process to help you get there. You'll get a full audit of your current personal brand, a 90-minute 1:1 session to uncover your signature strengths and values, and a bespoke personal brand narrative alongside a three-month thought-leadership plan. They'll also give you a digital and social optimisation strategy, plus a final implementation session so you walk away with a clear, confident personal brand - and a practical plan to grow your credibility, activate your community, and communicate with ease. Their clients describe the experience as game-changing, creative, confidence-boosting, and genuinely career-shifting. If you want support with personal branding, thought leadership, or media training, get in touch with Clare and Sian at hawkinslaxton.com, or email clare@hawkinslaxton.com or sian@hawkinslaxton.com.

In this episode I speak to Dani Pearce, founder of the globally successful footwear brand Merry People. We start with Dani's early memories of farm life in Australia, her journey through various jobs, and the idea she had that led to her launching her brand. Dani shares how she navigated her company's growth, including securing her first factory in China, selling at farmer's markets, and transitioning to e-commerce. We also delve deep into her personal life, discussing the impact of motherhood on her career, her husband becoming the primary caregiver for their kids, and the importance of maintaining kindness and authenticity as a leader. Tune in for a candid conversation about resilience, growth, and staying true to oneself in business.

Find Merry People online here 

Find Merry People on Instagram here 

Join the conversation with me on Instagram here 

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This episode is supported by April & White, a brand built on a passion to fuel the imagination of children everywhere, not least with their beautiful bespoke letters from Father Christmas for your little ones.

Sonia the founder approaches every product with an eye for beauty and detail to really keep the magic alive for your little believers, applying calligraphy by hand so that every letter and envelope is unique, personalised, and magical.

Alongside her letters from Santa Sonia has a glorious selection of stocking fillers to make your kids' Christmas even more special, from beautifully boxed reindeer food to North Pole chocolate pennies and reindeer bells and even a magical memory journal to capture the sparkle and wonder of their Christmas.

Order your letters from father Christmas by 5th December to be sure to receive them in time for the big day, and check out aprilandwhite.co.uk to shop now. Magic awaits. 

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Episode Highlights

01:20 Meet Dani Pearce: Founder of Merry People 02:25 Danny's Early Life and Career Beginnings 09:47 The Birth of Merry People 28:32 Challenges and Early Struggles 32:27 Balancing Side Jobs and Business Growth 35:37 Yearly Growth and Digital Shift 37:30 Going Global: US and UK Expansion 43:43 Balancing Motherhood and Business 54:45 Future Plans and Retail Expansion 58:17 Leadership and Personal Growth 01:02:22 Final Thoughts and Advice  

In this episode, Rachel Harris talks about her journey from maths-obsessed kid to founder of rapidly-scaling accountancy firm StriveX, which she is growing alongside her personal brand. As a disruptor of the 'pale, male and stale' stereotype that surrounds accountants, Rachel is re-writing the script on finance and accountancy, using her online platforms to grow her audience and her customer base, with amazing results. This episode will inspire everyone. Enjoy!

https://www.instagram.com/accountant_she/

https://www.youtube.com/@accountantshe

https://www.tiktok.com/@accountant_she

This episode is sponsored by Bath & Unwind, a beauty website providing customers a place to indulge in the finest beauty and wellbeing products with a relaxed, boutique feel and a personalised shopping experience from their trained beauty therapists. 

Bath & Unwind stock favourite brands such a Aesop, Caudalie, Nuxe, Colour Wow, Olaplex and many more. Listen to the episode for your 15% discount code. 

 

In this episode, Carly talks about her journey - from starting at the bottom of the film industry, to running her own business as a female filmmaker making award-winning short films. Plus we talk resilience, careers advice, and how ambition can move along a spectrum depending on your phase of life. Find Carly on Instagram here or visit her website here

In this episode Liz talks about having a true vocation and the different ways she could have interpreted that, and the path she ultimately took to becoming a graphic designer. She also talks about the balance of working with kids, diversifying income streams, and how showing up and being consistent with your values can lead to opportunities you didn't expect. Find out more about Liz here. 

In this episode, Lucy Hitchcock talks about fighting against the concept of being a jack-of-all-trades, and instead asserts herself as master of a few, as she discusses how she runs her products-based business, and service-based business, whilst also building her personal brand. 

In today's episode, serial entrepreneur Yvonne talks about her early career, her first foray into entrepreneurship - which led to an appearance on Dragon's Den - and chasing her ultimate dream to set up her own events space. Yvonne's 'feel the fear and do it anyway' attitude is totally infectious and will offer food for thought for anyone thinking about setting up their own business. 

Find out about Yvonne's event space here.https://www.tyrostudios.com/

In this episode, Ellie Austin-Williams - founder of This Girl Talks Money - talks candidly about her early entrpreneurial spark, a big career change, and about being a woman in a man's world, as she builds her online educational platform talking to women about money. Find out more about Ellie here

In this episode, Suzy discusses using failure to redirect you, and how the intersection of two major events in her life, set her on the path that she's still on today. Find out more about her here.