Women Who Lead is more than a podcast—it's a movement, a mindset, and a space for transformation. It's a platform for real, raw, and radically honest conversations with women who are redefining leadership on their own terms. Rooted in the belief that true leadership begins within, these Women Who Lead invite us to break free from outdated models of power and success.
Through storytelling, coaching, and a soulful newsletter that follows the rhythm of the seasons, it supports women to rise—courageously, unapologetically, and as their whole selves. This is a space for women ready to lead with more self-trust, more softness, and more power. Learn more at https://ourtimetobloom.com.
Season 5, Episode 4: Unfurling flourishing and leading like a gardener with Rhiannon White
This week I'm joined by Rhiannon White — CEO of Clue, the world's number one women-led period and menstrual cycle tracking app, with over 10 million users across 190 countries.
Rhiannon spent years watching CEOs from one level below and thinking: that looks lonely, stressful, and horrible. Why would I want that? She actively shut the door on it. And then a different kind of leader showed her it didn't have to look that way.
In this conversation she talks about the gardening analogy she carries for the CEO role — preparing the soil, planting the seeds, making bets on corners of the garden, and then waiting. About the stone in the middle of the arch that isn't load bearing, but without which nothing holds. About leading in ways that nobody quite understands but that deliver results anyway. About the illusion of control that fertility treatment quietly dismantled for her. And about numbers up people down — the one piece of advice she wishes she'd known sooner.
This one is for every woman who looked at leadership and thought: that's not for me. And then found a version that was.
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Timestamps:
02:32 | What does it mean to be in bloom — in work and in life?
03:28 | The CEO role as a garden — making bets, waiting, and not forcing things
06:38 | The click moment — discovering how much further a team can run together
08:26 | Watching CEOs from one level below and deciding: I don't want that
09:20 | What changed at Clue — co-CEOs and a different way of leading
10:25 | It doesn't have to be lonely: the CEO role is actually really fun
12:00 | The stone in the middle of the arch
14:32 | Twenty thousand hours in the cockpit — and still not always being heard
16:16 | He didn't understand how she did it, but she was doing it anyway
27:32 | All roles are caregiving roles when you're a woman — and why that matters for progression
30:27 | Fertility treatment and the illusion of control
34:11 | You can't just try harder — the myth that keeps women contained
34:53 | One thing Rhiannon wishes she'd known sooner: numbers up people down
Resources mentioned:
Clue: helloclue.com
Rhiannon on LinkedIn
