Women in Influencer Marketing

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Social Strategies

mardi 13 août 2024 • Durée 39:07

Today we’re speaking with Laura Godoy of U.S. Bank.

Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics.

00:00 Introduction and Importance of Teamwork

00:17 Welcome to the Wim Podcast

00:45 Interview with Laura Godoy

01:57 Upcoming Events and Announcements

07:06 Deep Dive into Social Media Strategy

33:51 Balancing Work and Mental Health

38:03 Conclusion and Contact Information

Connect with Laura:

LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/

Instagram: https://www.instagram.com/laurapgodoyf/

Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join

Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events

Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim

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Want More Friends?

mercredi 7 août 2024 • Durée 20:41

In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and authentic engagements in the marketing industry.

00:00 Introduction and Personal Struggles

00:27 Welcome to the Podcast

01:26 Sponsorship and Community

02:24 Planning the Baby Shower

04:40 Social Media and Real-Life Connections

09:17 AI-Powered Contracting with Caveat

10:46 Challenges of Making Friends in Your 30s

12:33 Reflections on Personal and Professional Relationships

18:14 Concluding Thoughts and Call to Action

Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join

Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events

Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim

Guilty?

mardi 23 avril 2024 • Durée 15:15

This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices.

Timestamps:

00:00 The Struggle with Late Payments in the Creator Economy

00:37 Introducing Women in Influencer Marketing (WIIM)

01:35 A Deep Dive into the Captivate Payment Controversy

11:13 The Power of Speaking Up and Advocacy

14:25 Closing Thoughts and Next Steps

Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join

Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events

Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim

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Perseverance with Sourma Khoury of MoreYellow

mardi 12 juillet 2022 • Durée 01:06:40

Today we’re speaking with Sourma Khoury of MoreYellow. Sourma is a first generation Assyrian American female who’s been working in the creator economy for over 6 years after moving to Los Angeles from Chicago. She is passionate about the things that matter and even some that don’t from politics to pop culture and all the things in between. Connect with her: https://www.instagram.com/foodloversdilemma http://www.tiktok.com/skchgo https://www.facebook.com/foodloversdilemma https://www.afoodloversdilemma.com/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

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The Real Real of VidCon

mardi 28 juin 2022 • Durée 46:30

This episode is a recap of VidCon 2022, the good, the bad and everything in between.

Those interviewed were:

Mariah Rose, Wave Sports + Entertainment
https://www.linkedin.com/in/mariah-rose-436393238/

Lucy Rohden, Wave Sports + Entertainment
https://www.linkedin.com/in/lucyrohden/

Jessica Dove, MGM Resorts International
https://www.linkedin.com/in/jessicadove/

Joi Wade and India Adams from "Tech Company"

Mo Alabi, Edelman

https://www.linkedin.com/in/moalabi/

Kristina Gong, Edelman
https://www.linkedin.com/in/kristinagong/

Ali Almeflehi, Edelman
https://www.linkedin.com/in/alialmeflehi/

Misha Tahir, Duolingo
https://www.linkedin.com/in/mishatahir/

Jamila Godil, Duolingo

The Excitement of Web3 with Hannah Forbes of Pearpop

mardi 21 juin 2022 • Durée 01:06:31

Today we’re speaking with Hannah Forbes of Pearpop. Hannah Forbes is one of the leading pioneers of the creator economy, now working hard to help creators earn a living doing what they love as the VP of Marketing at Pearpop. Hannah built her career around a clear purpose of unlocking innovative ways to build creator-driven communities through brand values, culturally disruptive partnerships that drive equity within the creator economy. Originally from Canada, Hannah resides in New York and spent the last six years building and leading R/GA’s Influence Studio where her team crafted innovative influencer strategies and award-winning, authentic collaborations between creators and some of the world’s most respected brands like Samsung, Verizon, Uber, and Instagram. Prior to R/GA, Hannah was at the LA-based creative agency Omelet after launching Xomad, one of the first social influencer agencies in 2010.

Connect with her:

Twitter: @dr_banana_0

Linkedin: https://www.linkedin.com/in/hannahlforbes/

Instagram: @hannahlforbes

Telegram: @doctorbanana

Want to join WIIM's Membership?
Check out our website https://www.iamwiim.com/join

Don't forget to follow us on Instagram https://www.instagram.com/iamwiim

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A Creator Economy Journalist's Perspective with Kaya Yurieff of The Information

mardi 14 juin 2022 • Durée 50:49

Today we’re speaking with Kaya Yurieff of the Information.

Connect with her:

https://www.linkedin.com/in/kayayurieff/

https://www.instagram.com/kyurieff/

Want to join WIIM's Collective? http://www.iamwiim.com/join

Follow us on Instagram: http://www.instagram.com/iamwiim

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Ep 145. When Instagram calls you answer

mardi 7 juin 2022 • Durée 47:56

Today we’re speaking with Lauren Posada, Instagram Business Marketing, Monetization at Instagram.

Connect with her: https://www.linkedin.com/in/lauren-kohli-posada-b1458429/

Want to join WIIM's Collective? http://www.iamwiim.com/join

Follow us on Instagram: http://www.instagram.com/iamwiim

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People come first and the money will follow with @chantalrotando

mardi 31 mai 2022 • Durée 54:14

Today we’re speaking with Chantal Rotondo, Director of Business Development and Long Haul Management.

Born near Boston, MA, went to DC for college and studied Marketing, Tourism and Event Management. Chantal worked in non-profit associations for almost 15 years, moved to Denver and worked remotely until she got laid off. She then pivoted to working in the creator economy, working for a merch company and now talent management at Long Haul Management. She's a mom to 2 terrific kids, and Board member for her Jewish congregation and local theater company.

Connect with her:

https://www.linkedin.com/in/chantal-a-rotondo/

https://www.instagram.com/chantalrotondo/

Want to join WIIM's Collective?
http://www.iamwiim.com/join

Join our Creator Only Private Facebook Group:
http://www.facebook.com/groups/wiimcreators/

Follow us on Instagram:
http://www.instagram.com/iamwiim

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Be the Best Negotiator with @JohannaVoss

mardi 24 mai 2022 • Durée 01:17:02

Today we’re speaking with talent manager Johanna Voss.

Johanna is a trusted talent manager who supports social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she’s closed close to $3.5M dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block and ALDI. Negotiation is something she thoroughly enjoys be it for her clients, friends or with strangers.

Entering her 12th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey. Prior to her work in the talent management space, Johanna worked on the Presidential campaigns of Hillary Clinton and John Kerry for more than 7 years. Johanna is a world traveler, lived in Spain three times, can often be found cycling Colorado's mountain ranges, or asking the question "What if you...?"

Connect with her: https://www.instagram.com/johannavoss/

Watch her WIIM masterclass: https://iamwiim.com/product/9-tools-she-uses-to-run-her-talent-agency-1/

Want to join WIIM's Collective?

http://www.iamwiim.com/join

Follow us on Instagram:

http://www.instagram.com/iamwiim

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