Welcome to the Women Choosing Growth podcast, your go-to show actionable advice to grow your business to be worth millions while sharing empowering stories of triumph and navigating obstacles from women entrepreneurs, industry experts, and thought leaders who have experienced the inevitable challenges that come with entrepreneurship.
Whether you're embarking on your entrepreneurial journey or seeking to elevate your business to new heights, our podcast is your ultimate resource hub, providing you with the essential tools, valuable resources, and a supportive community to foster your business growth.
I'm your host, Tina Sue, a lifelong entrepreneur and business growth advisor, and together, we'll crush a wide range of topics tailored specifically to the needs of women entrepreneurs. From effective marketing strategies to mastering the art of sales, from financial management to transformative leadership techniques, and from personal growth to professional development – we've got you covered.
Get ready to supercharge your business growth, work smarter, and build a business you will eventually sell form millions! This podcast is a must-listen for ambitious women entrepreneurs who are determined to thrive.
TO BE A GUEST ON OUR SHOW, VISIT: https://www.tina-sue.com
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In today’s episode of Women Choosing Growth, Tina sits down with transformational coach and entrepreneur Danita Young, the founder of Align™, a trademarked system that helps entrepreneurs overcome high-functioning anxiety, stress, and limiting beliefs.
Danita shares her powerful story of fast success, devastating failure, homelessness, and ultimately, finding true alignment. Together, Tina and Danita dive deep into the real reasons so many high achievers feel stuck in survival mode — and why you don't have to suffer or grind your way to success.
If you’ve ever felt like you're running on fumes, striving for success but still feeling "off," this episode will be the reset button you've been waiting for.
🔥 What You'll Learn:
Danita’s full journey from corporate to entrepreneurial success—and how it almost destroyed her.
What high-functioning anxiety really looks like (and why so many entrepreneurs suffer silently).
The cost of ignoring internal misalignment—and why physical symptoms often follow.
How inherited beliefs from childhood are still driving your adult behaviors (even if you don’t realize it).
Three tangible ways to track and measure your alignment today (no guesswork!).
Why celebration is critical for rewiring your brain for success.
The physics behind success energy—and how to “match” it without forcing yourself.
🧠 Notable Quotes:"We don't have to struggle in order to be successful. That’s a belief you have the power to change." – Danita Young "Failure is not failure. It's a pivot—and an opportunity to show the world who you really are." – Danita Young "Hard work alone doesn't guarantee success. Energy, alignment, and belief are what amplify your results." – Danita Young "The limiting beliefs you don't challenge are the ones that quietly shape your future." – Danita Young "You cannot live in survival mode and expect your body or your business to thrive." – Danita Young 🎯 Actionable Takeaways:
Track Your Limiting Beliefs: Rate yourself on beliefs like "I am good enough" and "I am worthy" from 1–10. Anything less than a 10 highlights a belief that needs rewriting.
Measure Your Nervous System State: Identify how much time you're spending in survival (fight/flight) vs. calm (alignment) daily.
Study the Emotional Frequency Chart: Recognize the energy of guilt, shame, peace, and joy—and aim to operate above neutrality.
Celebrate Every Win: No matter how small, celebrating shifts your energy and accelerates success.
Challenge Generational Programming: Ask yourself—am I carrying beliefs from my upbringing that no longer serve me?
Dr. Laura Gallaher | Stress is a Choice: The Radical Truth Behind Your Inner Critic
Épisode 80
lundi 19 mai 2025 • Durée 01:06:51
🎧 Episode Summary
In this episode of Women Choosing Growth, host Tina Sue sits down with Dr. Laura Gallaher—bestselling author, speaker, and organizational psychologist—to explore one of the most transformative ideas for driven women: you can improve without beating yourself up.
Laura, whose incredible career includes working with NASA, Disney, and Yahoo, unpacks her Paradox Theory, which shows us that self-acceptance and self-improvement are not at odds—they thrive together. Through vulnerable storytelling, science-backed wisdom, and some laugh-out-loud valley girl impressions, Laura gives us permission to pursue growth with grace, not judgment.
If you’ve ever struggled with an inner critic, burnout, or the pressure to be perfect, this episode will meet you exactly where you are—and show you how to choose a better way forward.
🗝️ Key Topics Covered
The Paradox Theory: self-acceptance and self-improvement can coexist
How inner judgment creates stress—and how to choose differently
Why your reactions say more about you than the situation
Lessons from NASA, Disney, and Laura’s own leadership journey
The role of psychological safety in teams and within yourself
Inner critics, impostor syndrome, and the gap vs. the gain
How high performers can lead with both strength and softness
✅ Actionable Takeaways
Start a “credit” journal to acknowledge your daily wins and disrupt patterns of self-judgment
Name your inner critic to separate from her harsh voice and stop letting her lead
Ask yourself: “What’s the story I’m telling myself right now—and is it even true?”
Recognize when you're in the ‘gap’ and shift to celebrating the ‘gain’
💬 Notable Quotes📌 Connect with Dr. Laura Gallaher🌟 Connect with Tina Sue & Women Choosing Growth
Christyne Gray | Build a Business that Fuels YOUR Goals - Without Shame Or Burnout
Épisode 79
lundi 12 mai 2025 • Durée 59:39
🎧 Episode Summary
Do you ever feel a little guilty when your business is too profitable?
In this empowering episode, Tina sits down with Christyne Gray, founder of She Profits Now, to bust through the mindset blocks that often hold women entrepreneurs back from building profitable—and sustainable—businesses. From transforming her own accounting firm into a coaching empire, Christyne shares the exact frameworks, formulas, and philosophies that help business owners stop avoiding the numbers and start using them to make powerful, intentional decisions.
You’ll walk away with clarity around revenue mapping, cost guardrails, team involvement, and how a simple 40/20/40 framework can change the way you lead your company. If you’re ready to build a business that fuels your goals—without shame or burnout—this episode is for you.
🔑 In This Episode, You’ll Learn:
Why so many women feel weird about making "too much" profit—and how to shift that mindset
Christyne’s powerful 40/20/40 rule for managing cost, profit, and OPEX
How to map your revenue without vanity numbers or wishful thinking
How to build a business you actually love (even if that means pivoting)
What your industry’s “best in class” profit margins can teach you about your potential
The one mindset tweak that could turn you into a data-driven decision maker overnight
💬 Memorable Quotes:
"Profit is not excess—it's a resource. It's your lane of opportunity."
"You don’t need to be an accountant to understand your numbers. You just need the right framework."
"Stop calling yourself 'not a numbers person.' That story is holding you back."
"Your revenue isn’t a plug number—it’s built on actual inputs you can track, test, and improve."
Valerie Sandjivy | The Four Pillars of Leadership Every Entrepreneur Needs to Master
Épisode 78
lundi 28 avril 2025 • Durée 57:19
🎧 Episode Summary:
In this episode of Women Choosing Growth, host Tina Sue sits down with Valerie Sandjivy, founder of Ellips.us and an expert in adaptive leadership. Valerie shares her transformative journey from engineering and corporate leadership to becoming a business coach, helping entrepreneurs lead with greater emotional intelligence, adaptability, and innovation. She introduces her signature Four Pillars of Leadership, offering a framework for business owners to lead effectively while maintaining balance and personal fulfillment.
🗝️ Key Topics Covered:
✅ Valerie’s Transition from Engineering to Leadership Coaching: How life led her through unexpected career shifts.
✅ The Four Pillars of Leadership: A deep dive into leading self, leading others, emotional mastery, and soul care.
✅ Balancing Structure and Flow: How masculine and feminine energies play a role in effective leadership.
✅ The Power of Emotional Mastery: Strategies to avoid reactive leadership and make emotionally intelligent decisions.
✅ Soul Care for Leaders: Why self-care and maintaining harmony between work and personal life is essential.
✅ Actionable Takeaways:
🔹 Practice Self-Reflection: Dedicate time each week to assess challenges, growth opportunities, and leadership refinement.
🔹 Lead by Example: Show up on time, maintain integrity, and be the kind of leader your team can trust.
🔹 Develop Emotional Awareness: Recognize triggers, process emotions, and avoid reactive decision-making.
🔹 Create Work-Life Harmony: Find sustainable routines that integrate work, leadership, and personal fulfillment.
🌟 Connect with Tina & :
Lauri Kibby | Unlocking Wealth & Power: Investing for Women
Épisode 77
lundi 21 avril 2025 • Durée 53:08
🎧 Episode Summary:
In this episode of Women Choosing Growth, host Tina Sue welcomes Lauri Kibby, a passionate advocate for women, entrepreneur, and Managing Partner at Selene Brighthouse. Lauri shares her mission to help women unlock their full potential through investing and strategic wealth-building. She discusses how she used investing to build a new company, the role of mindset in financial success, and how women can overcome societal and personal barriers to wealth.
If you’re ready to take control of your financial future and step into your power, this episode is packed with insights to help you on your journey!
🗝️ Key Topics Covered:
How Lauri transitioned from various industries into investment leadership
The mindset shifts necessary for women to embrace investing
Overcoming shame and societal expectations around money and success
The importance of strategic wealth-building and long-term planning
Why community and collaboration are crucial for financial empowerment
How women can start investing, no matter their current financial situation
✅ Actionable Takeaways:
Shift Your Mindset: Understand that investing isn’t just for men—it’s a powerful tool for women to build lasting wealth.
Start Where You Are: You don’t need millions to start investing—Lauri shares practical steps to begin today.
Build Your Network: Surround yourself with financially savvy mentors and peers to support your journey.
Think Long-Term: True wealth comes from strategic investments, not just quick financial wins.
Embrace Your Power: Confidence and education are key—start learning and taking action now!
💬 Notable Quotes:
💡 "Investing isn’t just about making money—it’s about creating freedom, choices, and a legacy." – Lauri Kibby
💡 "Women have immense power when it comes to financial decision-making. It’s time to own that power and use it wisely." – Lauri Kibby
💡 "The first step to financial independence is believing you are capable of achieving it." – Lauri Kibby
📌 Connect with Lauri Kibby:🌟 Connect with Tina & :
Rai Rose Cornell | Scaling Your Business Without Being the Bottleneck
Épisode 76
lundi 14 avril 2025 • Durée 48:44
🎧 Episode Summary: In this episode of Women Choosing Growth, host Tina Sue sits down with Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing. Rai shares her incredible journey from psychology to marketing and how she scaled her business by reducing owner dependency. She reveals how business owners can use psychology-driven marketing to attract pre-sold buyers and build sustainable growth. This conversation is packed with actionable insights to help entrepreneurs step out of the daily grind and create systems that allow their businesses to thrive.
🗝️ Key Topics Covered:
How Rai transitioned from psychology to marketing and built a successful agency.
Why traditional marketing tactics like high-pressure sales and ads fail in today’s world.
The power of "Feel-Good Marketing" and how psychology influences buyer decisions.
Building scalable systems that allow business owners to step back without losing control.
The importance of documenting processes in multiple formats for efficient delegation.
How to hire and develop a team that aligns with your company’s mission and long-term goals.
How Rai restructured her business to focus only on what she enjoys while maintaining growth.
✅ Actionable Takeaways:
Communicate the ‘Why’ Clearly: Ensure your team understands the purpose behind your systems, not just the steps.
Use Multi-Format SOPs: Create written guides, video tutorials, and visual process maps to make training easier.
Delegate with Confidence: Hire people who share your vision and invest in their development.
Remove Yourself as the Bottleneck: Identify where you are overly involved and start transitioning ownership.
Adopt a Long-Term Marketing Strategy: Stop relying on ads and pressure tactics—focus on organic, psychology-driven marketing.
💬 Notable Quotes:
Tina Sue | Cracking the 3 Million-Dollar Milestones: A Blueprint for 1st Time Entrepreneurs
Épisode 75
lundi 7 avril 2025 • Durée 15:49
🎧 Episode Summary
You’ve hit a million in revenue—or you’re gunning for it. But here’s the real question: does that mean you actually have a million-dollar business?
In this solo episode, Tina Sue breaks down the three millionaire milestones every woman entrepreneur must understand if she wants to build real, lasting wealth through her business. You’ll discover why revenue is just one data point—and why focusing on profitability and enterprise value can unlock freedom, options, and a business that truly works for you.
Whether you're scaling past your first million or building your business for long-term value, this episode will help you think more strategically, avoid common traps, and take your company to the next level.
🔑 In This Episode, You’ll Learn:
What really defines a “million-dollar” business (hint: it’s not just revenue)
Why taking any customer can hurt your growth (and what to do instead)
How to think about enterprise value—even if you’re not planning to sell
The surprising reason most business owners leave money on the table
How a profit-driven mindset gives you more freedom, options, and impact
💡 Memorable Quotes:
“Revenue means nothing. It's just a data point. What matters is value and profit.”
“The wrong customer actually costs you money—so get clear on your ideal one.”
“The less your business depends on you, the more it’s worth to someone else.”
Irma Neal | Leading Through Chaos: How to Navigate Workplace Challenges with Confidence
Épisode 74
lundi 31 mars 2025 • Durée 48:17
🎧 Episode Summary
In this episode of Women Choosing Growth, host Tina Sue welcomes Irma Neal, co-founder of Onyx Rising, leadership expert, and author of Leading in Chaos. With over three decades of experience in government and corporate leadership, Irma has seen it all—from managing large organizations in crisis to helping leaders navigate financial wellness and organizational change. She shares powerful insights on leadership, financial literacy, and managing workplace dynamics, drawing from her personal journey and extensive professional background.
🗝️ Key Topics Covered
The connection between financial literacy and leadership—how financial stress impacts workplace productivity.
Leading through chaos—Irma’s experiences managing challenging workplaces and implementing transformational change.
Identifying toxic workplace dynamics and turning disengaged employees into engaged contributors.
Why inclusive leadership matters and how to engage every employee in the vision.
Financial wellness for employees—how leaders can help their teams build financial security.
How businesses can use financial education as a tool for employee engagement and retention.
✅ Actionable Takeaways
Embrace the troublemaker—engage the most vocal or resistant employees to bring them into the vision.
Observe before acting—take time to understand team dynamics before making leadership decisions.
Tie financial literacy into company culture—help employees understand benefits like 401(k)s and health savings accounts.
Explain the "why" behind decisions—employees are more likely to follow rules when they understand their purpose.
Recognize top performers—don’t overlook your best employees while managing workplace challenges.
Nikki Nash | Secrets of the 1%: How to Build Wealth Beyond Your Business
Épisode 73
lundi 24 mars 2025 • Durée 01:05:15
🎧 Episode Summary:
In this episode of Women Choosing Growth, host Tina Sue sits down with marketing expert turned investor, Nikki Nash, to uncover the wealth-building strategies of the 1%. Nikki shares how she transitioned from working with Fortune 100 companies to scaling her own businesses and investing in high-growth opportunities. She breaks down the mindset shifts, business strategies, and investment principles that separate the ultra-wealthy from everyone else. If you're ready to move beyond just making money and start creating lasting wealth, this episode is packed with game-changing insights!
🗝️ Key Topics Covered:
Why some businesses stall at the 7-figure mark—and how to break through
The "Dimes vs. Dollars" method for managing time and wealth
The 5 must-haves to double your business in 12-18 months
How to move from trading time for money to building generational wealth
Strategic networking: How to get in the right rooms with high-level investors and entrepreneurs
Why diversification is key—and how to choose investments that align with your skills and goals
The secrets behind high-value deals, including equity partnerships and revenue-sharing opportunities
✅ Actionable Takeaways:
Work Less, Earn More: Reduce working hours in your business while maintaining (or increasing) income.
Find Bigger Clients: Shift from many small projects to fewer, higher-value deals.
Be Intentional About Growth: Your business should fund your lifestyle while freeing time for bigger investments.
Get in the Right Rooms: Relationships drive opportunities—learn how to strategically network.
Invest Smartly: Choose wealth-building vehicles (real estate, startups, equity partnerships) that fit your skills and interests.
Think Like the 1%: Prioritize asset-building and strategic investments over constant hustle.
💬
Vicky Brown | Scaling with the Right Team: HR Strategies for Growth
Épisode 72
lundi 17 mars 2025 • Durée 01:03:55
🎧 Episode Summary:
In this episode of Women Choosing Growth, host Tina Sue sits down with HR expert Vicky Brown to discuss how entrepreneurs can successfully scale their businesses by hiring, developing, and retaining the right team. Vicky shares her extensive HR experience, providing actionable strategies for business owners to build a high-performance culture, make smart hiring decisions, and manage growing teams effectively. Whether you’re hiring your first employee or expanding a team, this conversation is packed with valuable insights to help you navigate the complexities of HR with confidence.
🗝️ Key Topics Covered:
The importance of hiring the right people at the right time
How to strategically plan for growth and future staffing needs
Why job postings should be seen as marketing tools
Effective methods for attracting top talent, including ‘Day in the Life’ content and testimonials
The power of career pathing and internal development
How to handle tough HR decisions, including terminations, with professionalism and care
The critical role of leadership in shaping company culture
✅ Actionable Takeaways:
Think Ahead: Plan hiring based on a 1-3 year business vision rather than reacting to immediate needs.
Use Job Postings as Marketing Tools: Write job descriptions that attract top talent rather than simply listing requirements.
Keep a Talent Pipeline: Continuously network with potential candidates, even if you’re not hiring yet.
Leverage AI for Hiring: Use AI tools to refine job descriptions and ensure the right keywords are included.
Provide Career Growth Opportunities: Show employees a clear path for advancement to improve retention.
Have the Tough Conversations: Address performance issues early to prevent bigger problems down the line.
Lead with Confidence: Entrepreneurs must embrace their role as leaders and set clear expectations for their team.
💬 Notable Quotes:
"Hiring is not just about filling a role; it’s about attracting the right person for your vision." – Vicky Brown
📌 Connect with Vicky Brown:🌟 Connect with Tina & :
Use curiosity over criticism when you feel triggered or stressed
Embrace progress over perfection—stress fades when identity isn’t on the line
“The opposite of self-acceptance isn’t self-improvement—it’s self-judgment.” – Dr. Laura Gallaher
“Every reaction you have is based on how you feel about yourself.” – Dr. Laura Gallaher
“Stress is a choice—because it's not the situation that creates it, it's the story you're telling yourself.” – Dr. Laura Gallaher
“Fear is a strong motivator, but love is stronger.” – Dr. Laura Gallaher
“You don’t need your inner critic to grow. You just need self-acceptance and a vision.” – Dr. Laura Gallaher
"If a company is making you feel dumb, duped, or pressured, then they are desperate for your business—and you are the one who has the power." – Rai Cornell
"Reducing owner dependency isn’t about stepping away from your business; it’s about ensuring it thrives without you being in every detail." – Tina Moser
"Feel-Good Marketing is about using psychology to create trust and meaningful connections, not manipulation." – Rai Cornell
"No one will ever care about your business as much as you do. And that’s okay! But you can hire people who align with your vision." – Rai Cornell
💡 "You have to cut down the hours you're spending to fund your lifestyle and use the rest of your time to focus on bigger wealth-building opportunities." – Nikki Nash
💡 "Most people are just looking for more clients. But if you shift your mindset, you’ll start seeing high-value opportunities that don’t just trade time for money." – Nikki Nash
💡 "The most successful people I met all had one thing in common: they made time to think, strategize, and build relationships with the right people." – Nikki Nash
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